We will talk about how profitable the business of selling root dogs is, and how to organize it, in this article.

Despite or because of the similarity to popular hot dogs, the root dog business has good prospects for development.

Firstly, you can use a popular brand of hot dogs, focusing on the originality of technology and the unusual taste of a familiar product.

Secondly, low cost of equipment and simple technology, allow you to set relatively low prices, attracting customers with small and medium incomes.

Third, Economists predict that the popularity of small fast foods will grow, and cooking a delicious product in front of customers gives additional advantages to this business.

Dough recipe for corn dogs

Phenomenal culinary talents are not required to cook corn dogs, it is only necessary to strictly observe the production technology and make good dough.

There are a lot of dough recipes, but we will consider only one, the best:

• corn flour - 3 cups;
• wheat flour - 1.5 cups;
• granulated sugar - 1 tbsp. spoons;
• soda - 1.25 teaspoons;
• salt - 0.5 - 1 teaspoon;
• kefir - 1.5 cups;
• water - 1.25 cups;
• egg - 1 pc.

Equipment price and cooking technology

Devices for preparing root dogs are inexpensive. On sale is Chinese, Korean, American and Russian.

Its cost ranges from 8 to 30 thousand rubles. and depends on performance, reliability and security. The average productivity of machines is 35-50 corn sausages per hour.

The technology for creating a masterpiece of instant cooking is elementary. Sausages are pierced on wooden skewers and placed in special forms of the apparatus, with dough previously poured there. The device closes, and baking takes place within 5-8 minutes.

The positive point is that the product does not go through roasting. For lovers of fried dishes, deep-fried dog corn is possible. In this case, sausages are dipped into the dough and fried in oil.

Implementation options and calculation of business profitability

You can cook and sell root dogs at a kiosk, as well as in a mobile tent or cart.

Organization of a point of root dogs in a kiosk

To get started, you will need the following investments:

• Apparatus for root dogs - 16 thousand rubles;
• Desktop - 5-6 thousand rubles;
• Additional equipment (kettle, mixer, isothermal container) - 13 thousand rubles.

Total - 35 thousand rubles

The cost of registering an IP and obtaining permits from the SES and firefighters is 40-50 thousand rubles.

Monthly expenses for food, rent, electricity - 40 thousand rubles.

The average revenue per month, when selling only corn sausages - 120 thousand rubles. If you sell drinks together with them, the revenue will increase by another 40-60 thousand rubles.

In preparation, tasty and appetizing, they are popular in many countries of the world. For example, in Russia it is sausage in dough. But in Europe and America - a root dog. We offer the recipe for this dish today.

Corn dog. What kind of animal?

You have probably heard and tried such a dish as a hot dog more than once. But what is the recipe for a corn dog? And how is it different from a hot dog? If you translate from English, then you get "corn dog". This is the difference between the two dishes. Batter for root dogs is made from corn flour with the addition of spices. Sausage remains the same ingredient in this dish.

Root dog cooking methods

There are two ways to make a corn dog at home. The first method, the simplest and most affordable, involves the use of a deep fryer or a deep frying pan filled with oil. If your house has a kitchen helper for deep-fried dishes or a cheburechnik, then boldly promise your household to pamper them with a novelty in the form of American root dogs.

The second option, more expensive and professional, is an apparatus invented specifically for baking root dogs. This unit, of course, is more suitable for industrial-scale baking. However, for a large family that loves to receive a huge number of guests and pamper them with sweets, this option will also be cost-effective.

Recipe for corn dog dough

The use of cornmeal gives a traditional note and originality to the recipe. Thanks to the use of this ingredient, the dough is lush, pliable, crispy and airy. If necessary, corn flour can be replaced with regular wheat flour, but the effect, as they say, will not be the same.

Required products

• One glass of cornmeal.
• Half a glass - wheat flour.
• 200 ml of milk.
• One egg.
• A pinch of powdered sugar.
• So much salt.
• Half teaspoon ground paprika.
• Aromatic ground pepper or a mixture of peppers.

Also, for the root dog recipe, you will need high-quality sausages. Remember, the better the meat component of the dish, the tastier it will be in general. Sausages in this recipe will need eight to ten pieces.

It is impossible to say the exact amount of vegetable oil for frying, everything will depend on the volume and type of deep-frying container. You will also need wooden skewers in an amount equal to the number of sausages.

Cooking

The first stage of cooking is to string all the sausages on skewers. After that, roll them lightly in the flour mixture (corn and wheat). This will help the sausage not stick to the dough in the future, and the batter will turn out to be even more airy and crispy.

In a separate bowl, mix all dry ingredients, mix. Then add the egg, milk and mix well again. The batter should turn out in consistency, like a blank for pancakes or thick pancakes. If the dough is too liquid, then add cornmeal. If thick enough, dilute with warm milk.

To make it convenient for you to dip the sausages in the batter, we advise you to pour the dough into a tall glass. Thus, there will be no need to suffer, turn the sausage on a plate, try to hook the dough for each section of the filling. By dropping a sausage on a skewer into a glass of dough, you will get an evenly distributed batter in a matter of seconds.

Remember that the recipe for root dogs does not require delay in the baking process. As soon as you lowered and removed the sausages from the dough, immediately lower them into boiling oil. We also advise you not to leave root dogs unattended. It is recommended to constantly turn them over during the frying process. Cooking time takes from one to three minutes. After baking, the "corn dogs" are placed on a paper towel in order to give him the excess oil.

The beauty of special corn dog machines is that you don't have to manually dip the sausages into the batter. The machine itself adds the required portion of the dough, then the sausage is placed and again - a portion of the dough. Turning over and monitoring the baking process is also not necessary. The waffle maker, as professional chefs also call the root dog machine, will do everything by itself.

"Corn dog" with cheese

A very popular option is a corn dog with cheese. This appetizer is prepared as quickly as in the first case. To prepare the dough, the ingredients listed above are taken. But for the filling, in addition to sausages, you need ten thin slices of processed cheese.

Cut the sausage into two parts. Each piece should be carefully wrapped with a cheese slice. Further, the cooking process is identical to the first recipe. The only advice: when you dip the corn dog in the batter, hold the cheese so that it does not fly off the sausage. The cooking time does not change. In a couple of minutes, a root dog with cheese will be ready.

As a sauce for root dogs, you can use ketchup, tomato paste with spicy herbs, a mixture of ketchup with thick homemade mayonnaise, spicy mustard, sour cream sauce with garlic, etc.

Corn dog - sausage in a thick, thick batter, deep-fried. The highlight of this dish lies precisely in the dough, which includes cornmeal. It gives the batter an attractive yellow color and an original taste. Such an appetizer is the perfect complement to a festive barbecue or ordinary gatherings with friends. The dish can be fried both in a deep fryer and in a regular frying pan, so you can easily cook a corn dog at home. A nice addition to such fast food will be familiar sauces: ketchup, mustard, mayonnaise, sour cream and mushroom, garlic, etc. The dish comes out very appetizing and tasty, try to cook and surprise your friends. A simple step by step recipe will help you with this.

Taste Info Various Snacks

Ingredients

• Sausages - 6 pcs.
• For batter:
• Wheat flour - 110 g + a little for breading;
• Corn flour - 110 g;
• Egg - 1 pc.;
• Milk - 220 ml;
• Baking powder - 1 tsp;
• Sugar - 1 tsp;
• Salt - 1 tsp;
• Vegetable oil for frying.

How to make a homemade corn dog

The first step is to prepare a batter for homemade root dogs. Sift wheat and corn flour through a sieve and mix well with a spoon so that both types are mixed together. Add salt, sugar and baking powder.

Add the egg to the dry mass and mix. Now you need to slowly, in small portions, introduce milk. If you do not have this product, replace it with low-calorie kefir, diluted sour cream or even water. The taste will not suffer much from this. So, add milk little by little and mix until a thick mass is formed. The consistency of the finished batter should resemble dough for pancakes.

It remains to prepare sausages or sausages. Remove the casing from the sausages and dip them on all sides in wheat flour.

Pierce the sausages down the center with long wooden skewers, then dip them evenly into the prepared batter. For convenience, pour the batter into a tall, narrow glass.

Heat a fryer or skillet with vegetable oil. Put sticks with root dogs there. In a traditional recipe, the appetizer should be completely covered in butter. But you can save this expensive product and pour it less. The main thing is that one of the sides “floats” in hot oil, and you can turn it over to the other. Fry for 1-2 minutes on each side until golden brown.

Place the finished corn dogs on a plate lined with paper towels to remove excess fat.

Serve this delicious appetizer warm as an addition to breakfast, lunch, dinner, or as a satisfying snack on its own. Bon appetit!

Corn dog in a homemade cornmeal waffle iron

Cooking a cornmeal corn dog in a waffle iron is even easier than in a frying pan. For frying in this appliance, vegetable oil is not used, which not only saves the product, but also allows your beloved children to enjoy such a snack. And the appearance of such root dogs is beyond praise!

Ingredients:

• Sausages - 5-6 pcs.;

For batter:

• Cornmeal - 70 g;
• Wheat flour - 70 g;
• Milk - 100-150 ml;
• Sugar - 1 tbsp;
• Salt - 1 tsp;
• Ground paprika - 1 tbsp. (optional);
• Egg - 1 pc.;
• Baking powder - 1 tsp

Cooking

First you need to prepare the batter for the root dog in a waffle iron. To do this, mix all the dry ingredients: sift both types of flour and baking powder through a sieve, add salt, sugar and, if desired, ground sweet paprika.

Beat the egg in a separate bowl, add to the dry mixture and mix well.

Pour milk in small portions, constantly stirring the mixture in order to see its consistency and prevent the appearance of unpleasant lumps. You should get a dough, like on pancakes, also in density it resembles thin sour cream.

Insert a long wooden skewer into the center of each sausage.

Heat up the waffle iron. Pour a tablespoon of dough into each of the cells, and place the prepared sausages on top. Pour batter again, in the same amount.

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Close the waffle iron and bake the corn dogs until done. In each device, this can be a different time, but on average the process takes from one and a half to three minutes.

Transfer the finished corn dogs to a dish and serve. They are equally delicious both hot and cold. Perfectly harmonize with any sauces, vegetables and side dishes. Bon appetit!

Note to the owner:

• When overheated, sausages tend to burst. Do not allow this, as soon as the dough has acquired a golden hue - immediately lay out the products on a plate.
• For root dogs, you can use sausages or sausages with cheese. It is better to eat such a snack in a warm form, while the filling is melted.
• You can add spices to the batter: red ground pepper for spicy lovers, dry herbs for gourmets and many others, to your taste.

Also be sure to try cooking in the oven.

Three factors are important for success in the root dog business - good location, modern equipment and quality ingredients. The search for reliable suppliers should be done even before drawing up a business plan. A lot depends on the prices of ingredients and raw materials.

If there are no points offering root dogs in your city yet, the issue of competition is removed. In big cities, the niche is also not fully occupied yet. The demand for this type of fast food is high. Even opponents of this type of public catering cannot fail to recognize the benefits of cornmeal, which is used to make dough for root dogs.

Make the most detailed business plan based on real data. This will save you from unpleasant surprises.

Main risks

All dangers are associated only with the low quality of the ingredients. If you can provide certificates to regulatory authorities and adhere to sanitary standards, there should be no problems. The location of your outlet is important to success. It is important to pay maximum attention to this issue.

Location

As with any fast food establishment, crowded areas are the most profitable. If you are planning to rent a trade pavilion or a place to install a mobile trailer, you should look for free space near public transport stops and metro stations. Trade is excellent near shopping, entertainment and large office centers, public organizations, and educational institutions.

A good option is to rent a small area at the train station, bus station, in a shopping and entertainment center.

Equipment

A mobile kiosk can be purchased for 100,000-150,000 rubles. Domestic manufacturers offer very interesting models with an original design. For example, "Retromobil" from the Voronezh supplier LLC "Emel" looks chic and will definitely attract the attention of potential buyers.

The apparatus for preparing root dogs must have a minimum capacity of 30 pcs. at one o'clock. A large selection is offered by Chinese manufacturers. European models are of higher quality and are distinguished by impressive durability. But at the start, with a modest starting capital, a device from China is quite suitable. Budget model for simultaneous baking of 6 root dogs with a capacity of 35-50 pcs. per hour costs around 18,000 rubles.

You will need a dough mixer. Professional models can cost from 25,000 to 60,000 rubles.

Refrigeration equipment is required to store ingredients. As an option, you can consider buying an inexpensive isothermal container, the average cost is 8,000 rubles. If you plan to sell soft drinks and related products, you need a refrigerated cabinet. A small, used model can be purchased for 9,000 rubles.

To prepare hot drinks, you should purchase a professional electric kettle, the price is 3,000 rubles.

Personnel

To work at one outlet, two sellers should be hired. The technology of cooking root dogs is simple, if desired, anyone can learn. Employees must have medical records. Agility is very important - speed is important to customers. Mandatory qualities are politeness and accuracy. Salary is formed from a rate of 15,000-17,000 rubles and a percentage of sales. This stimulates the interest of employees in increasing the level of sales.

Documents and licenses

If you work with one outlet, the option of registering an individual entrepreneur and paying taxes according to a simplified system is quite suitable. In the process of expansion, you will have to register a legal entity.

To organize work on the street and obtain permission to rent a site, you must obtain permission from the local administration. This is a rather lengthy and complicated procedure, and it is recommended to hire an experienced lawyer to go through it. With the lease of space from a private company, everything is much simpler - the consent of both parties and a well-drafted contract are enough.

Having a lease agreement, equipment and certificates from equipment suppliers in hand, you can go to the SES. The commission gives permission to trade after checking your outlet for compliance with the requirements.

The sale of root dogs is not subject to licensing, but you must have technical specifications and a cooking recipe. The preparation of these documents should be entrusted to specialists, they will also help you go through the approval process.

Cooking technology

The recipe is pretty simple. The dough is made from the following ingredients:

Corn and wheat flour;
- kefir;
- eggs;
- salt, sugar, baking soda.

The ratio can be different, it is only important to achieve the desired consistency. It's great if you can offer customers unique recipes.

Cooking a root dog takes 3-4 minutes. The heated form is lubricated with oil. The dough is poured, and a sausage is placed on it, put on a stick. The form closes and flips to the other side. If you deep-fry corn dogs, you get a crispy crust.

Marketing

It is very important to develop an original dough recipe that customers will like. Sauces play a big role, their uniqueness and variety are also worth working on.

Even if there is only one outlet, you should immediately come up with a brand name. Trademark registration is a complex process. But if you plan to work in this business for a long time and develop a network, it is necessary. A catchy logo and name should be printed on the packaging material and sachets. This simple trick works great for brand promotion.

If possible, set up at least 2-3 tables under umbrellas near the counter. If customers have the opportunity to sit near your point, the probability of repeat order increases by 40%.

A wide range is essential. You can offer different types of sausages and dough recipes. Related products, drinks - all this is perceived by customers as a sign of care and creates a positive image.

Profitability

The cost of one root dog depends on the quality of sausages. You can choose a cheaper option, then the cost will decrease by 1.5 times. If you decide to work with GOST sausages, the cost of ingredients for preparing one root dog is 25-30 rubles.

The price of a root dog for customers is 80-100 rubles, depending on the city and location. After deducting the cost of sauces, napkins and packaging, your profit from the sale of one piece will be at least 35 rubles. If you sell at least 100 root dogs per day, your monthly profit will be 105,000 rubles per month. After paying taxes, wages and other operating expenses, the net profit is about 60,000 rubles. This is without taking into account the sale of soft and hot drinks, related products. In a crowded place, the figures will be much higher. But even with minimal sales, payback comes after 3-4 months of work.

Summary

Trading root dogs does not require significant initial investments, it is simple and highly profitable. This business is ideal for beginners. But for success, it is very important to find the right location and offer customers an impeccable service.

A corn dog is an ordinary sausage covered with a thick layer of dough made from a mixture of wheat and, as a rule, such a dish is deep-fried. However, not so long ago, special equipment was released, with the help of which sausage in the dough can be cooked much faster and without the use of a large amount of oil. Let's consider both methods in more detail.

Corn dogs: deep-fried recipe

Sausages in dough are sold in almost all fast food kiosks. This is due to the fact that such fast food has a relatively low cost, but at the same time it is tasty and satisfying. As a rule, a root dog is sold on a wooden stick. However, some cooks prefer to cook it without skewers.

So, to do this we need:

Base kneading

Dough for corn dogs is quite easy to knead. To do this, you need to beat the chicken eggs strongly in a bowl, add granulated sugar, table soda and salt to them, and then pour in low-fat fresh milk. Next, mix all the ingredients and add corn and wheat flour to them. As a result of such actions, you should get a thin and viscous base. If desired, you can additionally add finely chopped fresh herbs to it, which will give fast food a special taste and aroma.

Selection and preparation of sausages

Deep-fried corn dog can be made using absolutely any sausages. They can be of different lengths and diameters. The main thing is that you like such a sausage product.

Before dipping the peeled sausages into the dough, it is recommended to dry them thoroughly using paper towels. After all, if the sausage product is at least a little wet, then the base will not stick to it properly.

Formation process

How to form root dogs correctly? The recipe for such fast food recommends using wooden sticks. All sausages should be planted on them, and then alternately lowered into the batter. In this case, the dough should completely envelop the sausage product. By the way, some chefs recommend doing it this way: pour the base into a long glass (about 2/3), and then gently insert the sausage into it, holding the stick. It is very important that the batter is not too thick. Otherwise, you will only pull out the skewer, and the sausage will remain in the bowl.

deep frying

Before frying the formed semi-finished products, you should take a deep frying pan, pour a large amount of vegetable oil into it, and then put it on a strong fire and wait until a light smoke comes out of it. Next, put them in boiling fat and fry them on all sides for 5-7 minutes.

As a result of such actions, you should get tasty and ruddy root dogs, which should be served only warm, along with some kind of sauce.

How to cook corn dogs without using vegetable oil?

Surely many people know that in the usual fast food cafes, a special apparatus is used to create such fast food. A corn dog is made very quickly on it. Moreover, such a dish is less high-calorie. Indeed, for its frying there is no need to use a large amount. It should also be noted that the dough recipe for root dogs prepared in special equipment is somewhat different from what was described above.

So, we need:

• fatty thick kefir - 1 cup;
• chicken large eggs - 3 pcs.;
• corn flour - ½ cup;
• table salt - add to taste;
• wheat flour - ½ cup;
• table soda - ½ dessert spoon;
• long sausages - depending on the number of desired root dogs;
• refined vegetable oil - use only when necessary.

Dough preparation

The base for such a dish should not be very thick. To do this, pour kefir into a metal container, and then slightly warm it over a fire. Next, pour a little table soda into a warm sour-milk drink and carefully extinguish it. After that, beaten eggs, as well as wheat and corn flour, must be added to the same bowl. Mix all the ingredients preferably with a mixer.

Preparation of sausages

What kind of sausages should you buy so that you get not only tasty, but also a beautiful root dog? Equipment for such a dish involves the use of only long and thin sausages. Therefore, sausages are not suitable for this case. By the way, they should also be dried thoroughly or simply rolled in wheat flour.

The process of forming and baking products

Such semi-finished products are formed directly in the equipment used. For this, the shutters of the apparatus must be opened as much as possible. Next, about 2-3 large spoons of batter should be poured into each recess. After that, sausages pre-put on wooden sticks should be placed in them. Moreover, it is recommended to carefully dip in batter by rotating them right in the recesses. From above, sausages should also be poured with batter, but already in the amount of 1-1.5 large spoons.

To complete the flaps of the special equipment for preparing crown dogs, you need to close it and plug it into the outlet. Such fast food is baked in the machine for about 5 minutes. After the specified time has elapsed, the equipment should be opened and all sausages taken out, holding on to wooden sticks. As a result, you should get mouth-watering, beautiful, ruddy and very tasty root dogs. It is recommended to serve them to the table in a hot state along with mayonnaise, sour cream or some kind of spicy sauce.

1. Many housewives love to pamper their loved ones with such an original snack. However, often they choose deep fat for its preparation. It should be noted that this is not the best option. After all, it is much more useful to make root dogs in special equipment that does not require the use of a large amount of fat.
2. If you decide to use a special apparatus to prepare such a dish, but the dough sticks to it, then it is recommended to grease its recesses with a small amount of oil, and only then add the batter.
3. To make the sausages in the dough especially tasty and fragrant, you can additionally add various spices, spices, fresh onions, herbs, etc. to the base. But this is only for deep-frying.