Despite the economic crisis, beauty salons are in great demand among the beautiful half of humanity. The desire for beauty is always inherent in them. And women are sometimes ready to pay a lot of money for it.

There are two options for starting your business in the beauty industry: buy a turnkey establishment or do everything yourself. In order to open a salon from scratch, you need to think carefully, have an accurate idea of ​​\u200b\u200bwhat you are doing, and draw up a business plan for this event. Let's talk about this in order.

Possible risks:

• Commercial risk. To avoid it, it is necessary to carry out constant.
• Actions of competitors. Constantly study competitors, monitor the quality of services provided, constantly expand the scope of activities, introduce elements of innovation.

Calculate how much money you need at the initial stage:

• company registration;
• obtaining permits;
• purchase or lease of premises, its repair;
• purchase of furniture, equipment, tools that will be used in the work;
• advertising campaign.

Calculate the costs during the operation of your institution. They can be divided into permanent and temporary.

fixed costs do not change over a long period of time. These include:

• taxes;
• room rental fee;
• his guard;
• utility bills;
• salaries of the administrative staff of the team.

variable costs- change proportionally in accordance with the change (decrease or increase) in the total turnover:

• the amount of purchases of materials necessary for work;
• piecework wages for professionals.

You can learn more about opening such a business from the following video:

What documents are needed?

To get started, the activity must be legalized. The enterprise must be formalized as a subject of economic relations.

The following documents must always be present in an already opened institution:

• document on the premises (ownership, lease);
• a document certifying your entrepreneurial activity;
• the conclusion of the SES that the premises and equipment comply with sanitary standards;
• waybills for the funds used;
• price list;
• book of complaints and suggestions.

Range of services

Analyze what range of services your company will provide. There are a lot of them, for example:

• hairdressing services;
• manicure;
• solarium;
• cosmetic services;
• massage room;
• SPA (physiotherapy);
• tattoo;
• monoservices;
• makeup office;
• body care services and many others.

All of them are in demand, and you can get a lot of customers if you approach this issue in the right way.

Required premises

The best option would be when the premises are your property. Otherwise, you will have to shell out for rent. With a small profit, it will be very costly.

The room should be located in a passageway, it should be noticeable, preferably it should be first floor with separate entrance. This is very important, because the number of customers depends on the location.

Study the pedestrian and vehicle flow. To do this, you can just watch for an hour - how many people will pass by your establishment.

It is advisable that your salon is not located near a hospital, cemetery or landfill. A beautiful place gives a feeling of prosperity.

Do not forget to analyze the presence of competitors nearby: are there similar points nearby, their number, the services they offer, prices. Assess their strengths and weaknesses. Visit them if necessary.

Check the serviceability of sewerage, water supply, heat supply, wiring. Specify what can be changed, it may be necessary to relocate sockets, taps, install washbasins, etc. It is better to coordinate this with a specialist. An important point is the security of the premises, consider this issue.

Take care of the little things: convenient access and parking, shop windows, high ceilings, as few load-bearing walls as possible, several water supplies, an emergency exit, neighbors with whom you will not have conflicts. We must not forget about the requirements of the law - evaluate the compliance of the premises with the norms of the SES and the fire inspection.

Design

A beauty salon is a place where "a frog turns into a beautiful princess", and everything should correspond to this transformation:

• It is necessary to create harmony with the help of a well-thought-out layout, color schemes, lighting and materials.
• The appearance of the institution attracts the attention of the client. The interior environment should make visitors relaxed and calm.
• Well-chosen colors, upholstered furniture, curtains on the windows, flowers will contribute to the comfort of the room.
• The client should leave satisfied, he should have a desire to visit your salon again.
• Invite a designer if necessary.
• It is necessary to use the space of the room as efficiently as possible.

Equipment

Now it's time to buy the appropriate salon equipment. Its selection will be directly related to the types of services that the institution will provide.

There is a wide variety of beauty products on the market today. They have different price and quality. It is better to leave the choice to a specialist. With an independent decision, it is advisable to choose equipment from a high-quality and well-known manufacturer. Visit specialized exhibitions and shops. You must understand that you cannot buy equipment of unknown origin at a low price.

If you have limited funds, you can buy used equipment or lease it, rent it. As a rule, the most cutting-edge device becomes obsolete even before it pays for itself.

Modern and expensive devices will look more appropriate in VIP or business lounges, they will look out of place in small spots on the outskirts of the city, and hardly anyone will appreciate their perfection. You need to purchase all the necessary equipment for each specialist who will work in your institution.

Do not forget about the furniture. It should be convenient for both the visitor and the staff. Even if the furniture is inexpensive, it should fit into the interior of the room and evoke a feeling of prosperity and comfort.

Staff

The selection of employees must be taken seriously. After all, the number of customers, popularity, prestige and development of your business largely depend on them:

• Try not to contact a recruitment agency, there is more likely that the specialist will not be of a very high level.
• Use the recommendations of friends, personal acquaintances, offer work to specialists from other salons. To lure people, of course, is ugly, but it is a business.
• It will be great if a person already has his clients who will use his services in your salon.
• Give preference to generalists (for example: a specialist in men's and women's hairstyles; a master who does not only manicure, but can also build nails, etc.).
• Hire only graduates, and it is desirable for a cosmetologist to have a medical education. Diplomas, certificates, diplomas should be hung near the workplace of the employee. This will greatly enhance his image.
• Don't forget young professionals. They have much more creativity and imagination than older workers. At the initial stage, the prices for their services may be lower than those of experienced professionals.
• But cosmetologists, masseurs and manicure-pedicure masters must have certain experience.
• You will also need an accountant, an administrator and a cleaner.

When hiring employees, it is necessary to immediately discuss working conditions, as well as payment for the work performed.

Advertising

As soon as the salon opens, you can not expect instant profit. There is hard work ahead, which is aimed at the quality of work, recruitment of customers, creating the image of the company:

• The key to success is a carefully conducted advertising campaign. After all, it is not in vain that they say that advertising is the engine of trade. It should start shortly before the opening of the institution.
• Good advertising is quite an expensive undertaking, but it will significantly increase the influx of customers and lead to good profits.
• Place advertisements in various newspapers and magazines.
• Make business cards for the salon, list all the services provided and their benefits. Distribute them, throw them in the mailboxes of the residents of the nearest houses.
• Place ads on billboards, banners, bulletin boards, hand out leaflets.
• Put signs that lead to your salon.
• Organize a presentation of your business. Tell people why they should be served by you.
• Use the Internet: advertising on social networks, mailing lists, creating your own website, ads on forums, specialized bulletin boards - all this brings a very good result.
• Word of mouth is an effective advertising strategy. Tell about your "brainchild" to anyone you can. A lot of clients will come by recommendation.
• Make the opening of the institution spectacular. Promotions, gifts, discounts, inviting a popular specialist in the area - all this will benefit your business.

Think about who your potential client can become (age, gender, profession, place of residence), and direct your efforts to them.

Payback period

The profit of the institution will depend on the number of customers and the price of service. In order to determine the payback period of the enterprise, it is necessary to divide the amount of start-up capital by the net profit for the year and multiply by 12 months. For the salon, it is approximately 3.5-4 years.

Opening such a business is a rather troublesome and expensive undertaking. But if you are driven by a dream, and you are a fan of your business, then over time you will have a very profitable enterprise.

Choosing the form of registration (IP or LLC)

Where to begin? The first stage that awaits a novice entrepreneur is the choice of a registration system.

Advantages of choosing an IP:

• Simple registration procedure;
• No property tax required;
• No need to keep accounting records (only the book is filled in);
• The ability to make decisions regarding the activities of the salon;
• The number of inspections by the tax authorities is less than in "LLC";
• Fewer taxes and their rates (STS and UTII);
• Simple liquidation procedure.

Advantages of LLC:

• Opportunity to expand the business by including new founders;
• Opportunity to attract foreign investors;
• There are no restrictions on the size of the authorized capital;
• For management, a non-founder director can be appointed;
• Possibility of sale or re-registration of the salon;
• Risks only within the authorized capital (individual entrepreneurs risk personal property);
• Higher attractiveness among investors.

It should be noted that in the absence of business experience, it is better to choose an individual entrepreneur. Since an important role is played here by a simplified procedure for registration and taxation. In addition, over time it will be possible to switch to an LLC.

Which beauty salon to open

1. Hairdressing salon - economy class

Here is a minimum list of services provided, for which moderate prices are requested. As a rule, customers in such an institution are offered:

• men's or women's haircut;
• hair dyeing;
• styling;
• perm;
• manicure.

Equipment for such an institution is purchased inexpensively. In the rented premises, simple repairs are made, and cheap cosmetics are used. Personnel must be of average qualification.

As a rule, such a hairdressing salon will be located on the ground floor of a residential building (in a residential area) or in a small shopping center. It is intended for clients with low incomes (students, pensioners, employees, etc.).

1. middle class beauty salon

It should be noted right away that the requirements for staff and the quality of their services will be much higher than in an ordinary hairdressing salon.

Service list:

• a haircut;
• makeup;
• hairstyle (wedding, styling, evening);
• manicure and pedicure;
• beautician;
• solarium;
• massage;

High-quality equipment is chosen for such an institution, and professional cosmetics are purchased. Also, when designing the selected room, it is better to involve an experienced designer in the work.

The main clients are women from the affluent middle class. They strive to look beautiful and fashionable, according to their rank in society. However, their level of earnings does not yet allow visiting the VIP studio. Potential clients also include young people with wealthy parents who want to look beautiful.

Such a salon will be located in the business district of the city or a shopping center.

1. VIP-Style studio - premium salon

Such a salon is the embodiment of prestige and a privileged position in society. Therefore, it must meet the expectations of wealthy clients. This is facilitated by the expensive designer furnishings of the premises, professional equipment, branded cosmetics, as well as an extended list of services provided.

Service list:

• hairdressing services (from haircut to styling);
• manicure and pedicure masters;
• cosmetologists;
• SPA treatments;
• masseur;
• tanning studio with a wide range of services (solarium, self-tanning, etc.)
• the possibility of purchasing cosmetics;
• the presence of a coffee bar;

Premium salons focus on politicians, businessmen, officials and other people from the wealthy class.

The VIP salon should be located in an expensive hotel or a well-known spa center. The main thing is that it should be a bohemian area or the central part of the settlement.

The staff must be highly qualified and awarded for participating in hairdressing competitions. It is best that these are specialists who have studied in European elite studios.

Here, as a rule, unique techniques are developed and used. Customers should also be given the opportunity to purchase skin and hair care products.

Often, when creating a premium-class establishment, in addition to cosmetology services, spa treatments are additionally provided. Therefore, it is necessary to deal with the registration of permits and the selection of the necessary specialists for this.

It is important to understand that the beauty industry is a very changeable thing. Therefore, errors are not allowed here. Customers who receive poor service will not return and will recommend that their friends avoid your salon. Therefore, if a certain concept has been chosen, one should strictly adhere to it and not save on specialists and equipment.

Where to open a beauty salon

location are the main success factors of any business. After all, no one wants to go to a beauty salon on the other side of the city and look for it among residential areas. When choosing a place, you should pay attention to:

• Density of residential areas in the selected area;
• The number of people passing through a business or shopping center;
• The presence of supermarkets nearby, metro stations and other densely populated infrastructure;
• The total number of workers in the business district of the city (must be at least 1,000 workers);
• Transport and walking accessibility of the chosen place;
• Convenient parking;
• Lack of competitive establishments nearby.

Appearance - this is not only the key to the success of any salon, but also the face of the salon and the owners.

• In the cabineconomy class this is the minimum requirement: clean doors and floor. A beautiful sign with the opening hours.
• In the middle class there should be a presentable sign that will be visible from everywhere, a banner with a list of services.
• past VIPsalon can't get through. It should be a discreet facade, a neat sign, the most emphasized brand status.

Also, sanitary requirements are put forward for the room where cosmetic services will be provided:

In addition, you need:

• A separate room or designated area for disinfection and sterilization of work tools. It must be equipped with a sink with hot and cold water;
• If several services are provided, such as massage, cosmetic procedures, solarium, tattooing, then they should be located in different rooms (offices);
• It is legally allowed to combine manicure or pedicure services in the office, if one workplace is organized for a manicure-pedicure master;
• The hairdressing salon should have a utility, auxiliary and household premises;
• If there are less than ten employees, then it is allowed to combine the lobby with a dressing room and a waiting room. In addition, you can combine a dressing room for staff with a room for eating.

It follows from this that for the arrangement of a small hairdressing salon, a room of 50 will be required, and for a VIP studio - from 100.

If a suitable room has been found, then before signing a lease, you should take care of coordinating activities with local authorities, the fire inspectorate and the SES, otherwise you can simply spend money.

Advice! Under no circumstances should you settle for a short-term lease, as there is a pretty good chance that the owner will be able to find a client who will be willing to pay more. With the development of such a situation, expenses for relocation and new registration of permits will be incurred.

What services should be provided

Before opening, you need to take care of the purchase of equipment, but for this you need to know what services will be provided to customers.

Here is a possible list of services (depending on the type of salon, you can choose your list):

• Makeup;
• Haircuts and hairstyles (men's, women's, children's). Hair coloring and styling, lamination, curling, etc.;
• Epilation and depilation;
• Solarium;
• Peeling, massage, anti-couperose programs (facial care);
• Cosmetologist;
• SPA procedures and wellness programs (cedar barrel, mineral baths, salt cave, etc.);
• Tattoo, eyebrow correction;
• Piercing.

A more extended list may include:

• Department of body shaping;
• Sauna;
• Dermatocosmetology;
• Cabinet of laser medicine;
• Sport Club;
• Bar area (coffee, tea, oxygen cocktails);
• A shelf of related products.

Equipment and consumables

Salon

A small barbershop requires a minimum amount of equipment, namely:

• Armchair for the client;
• Mirror on the wall;
• Bedside table and a small shelf (to place tools);
• Boiler for heating water;
• Washing;
• Hair dryer.

Manufacturers producing cheap equipment for beauty salons:

1. Madison;
2. Image-Inventor.

Beauty saloon

A beauty salon, as a rule, provides an extended list of services and, in addition to the above equipment, it needs additional equipment.

For a manicure:

• Specially equipped table;
• Comfortable armchairs for the master and the client;
• Special baths for hands;
• Autoclave for disinfection;
• UV lamp for drying manicure.

For cosmetic procedures:

• Special chair;
• Mirror equipped with lighting, with a place to store care products;
• Devices necessary for carrying out procedures;
• Refrigeration chamber for storing drugs;
• Tool cabinet;
• Sink with cold and hot water;
• Laundry basket.

VIP style studio

In addition to the above mandatory set, also:

• Solariums (horizontal and vertical);
• Air conditioner;
• Coffee tables;
• Reception table;
• Administration computer.

It is worth paying extra attention to solariums, because this is the most expensive purchase for a salon. It is recommended to choose from the following brands:

1. INFINITY;
2. Megasun;
3. ACTIVE;
4. Luxura.

From the listed list, the cheapest and at the same time having sufficient functionality are Megasun tanning beds.

In general, the purchase of an inexpensive vertical tanning bed will cost about 7 thousand dollars, and you will have to save 9 thousand dollars for a vertical one. In any case, two solariums are required for the full provision of services.

The most popular manufacturers of equipment for VIP studios are:

1. wind;
2. Yoko;
3. Germix;

It is worth noting that these companies produce expensive, but very high-quality equipment.

Consumable tools

Here is a minimal list of what will be needed to get started:

You will also need an autoclave to disinfect instruments.

Selection of specialists

Properly selected staff is half the success of the enterprise. This is the main rule for all beginner businessmen. In order to successfully launch a beauty salon project, you need to carefully approach the search for professional craftsmen. So, what specialists should be hired?

Salon

For a small establishment, two masters specializing in men's and women's haircuts and another manicure specialist will be enough. If the place was guessed, then later it will be possible to expand the existing staff and include an additional administrator and cleaning lady in it.

For the chosen concept, the staff must have completed courses in hairdressing and have at least some work experience. Students and young professionals are suitable for a hairdressing salon.

Beauty saloon

When choosing this option, care should be taken that the salary of the staff is very decent. You can also set a reward as a percentage of each served and satisfied customer. It is important that many talented specialists leave the salons not even because they are not realized, but because of the greed of their superiors. And the master will always be followed by his regular customers.

Hairdresser

As for the staff, it is worth remembering that the level of the beauty salon and its popularity are primarily influenced by the masters. Therefore, in order for the work to bring maximum efficiency, it is best to hire universal specialists who can do children's, women's and men's haircuts. Since the beauty salon is designed for the wealthy middle class, it is necessary to put forward requirements for hairdressers in the form of at least two years of work experience.

Only those specialists who can confirm their professionalism by having a diploma of relevant training should be hired.

Master of manicure and pedicure

And as a manicure or pedicure master, it is best to take a person who will also be able to provide a number of additional services, such as nail extensions or painting them. His professionalism must be confirmed by appropriate certificates. It would be best to place them on the wall at the specialist's workplace - this will additionally place clients to the master. It is desirable that such a master have at least two years of experience.

Beautician

A cosmetologist must have a medical education. This is due to the fact that the target audience of the beauty salon are wealthy women who are very demanding of their staff. Quite often, there are cases when such ladies refuse a beautician, due to the fact that he graduated only from specialized courses. Also, a graduate will be able to provide more services.

Administrator

A friendly, educated and polite woman who is always neatly dressed. The administrator is the face of the salon, so make sure that she always has a haircut and manicure.

Other personnel

Cleaner, security, accountant and other service personnel - this is at the discretion of the management.

VIP studio

Here it will be necessary to find professionals in their specialties, who have repeatedly been awarded prizes for participating in European and domestic competitions.

As a rule, clients of VIP studios are very demanding and if they make a mistake, they will never forgive it. Therefore, you should pay maximum attention to specialists.

• Salon administrator or manager;
• Hairdresser-stylist: male, female (children's), universal;
• Visagiste;
• Cosmetologist;
• Masseur;
• Accountant;
• Service staff: cleaning lady, security, master repairman.

It is worth noting that all candidates must have at least two or three years of work experience. The position of administrator must be treated with increased attention. Such a specialist must be sociable, focused on work, well versed in numbers. These qualities are important above all, since the administrator is the first person whom potential customers meet and he also contributes to the opinion of visitors about the institution.

Ideally, when the owner of a beauty salon is a stylist or a hairdresser himself. Then it will not be difficult to check the skill of applicants at the interview.

recruitment mistakes

1. Lack of clear instructions. What seems elementary to you may not be the same for the staff. Prepare detailed and maximally extended job descriptions for each employee.
2. Search for employees among friends. This can make it difficult for you to continue your relationship. You should not hire relatives or friends for a position where you will require strict adherence to instructions.
3. Quick interview. Do not rush to quickly accept an employee.
   - Conduct an interview with presentations of the skills of the master: let the hairdresser cut your hair or do your styling.
   - Ask where the master studied, what kind of cosmetics he prefers to use in his work, etc.
   - Check the employee how he is in establishing contacts with clients: how much he talks, whether he knows how to keep the conversation going, how he offers services, whether he is too intrusive or rude, etc.
4. Don't judge by the cover. This is a continuation of the previous paragraph. Do not hire a person if he sympathizes with you. Evaluate objectively only professional qualities.
5. You yourself must use the services of a master. Think about whether you would trust this specialist? If so, feel free to hire him, if something is bothering you, it will also bother your customers.

How much does it cost to open a beauty salon

As a rule, this item is decisive in the business plan, since without being oriented in numbers, no one wants to invest their money in the project. Consider the average costs required for this activity according to the three concepts proposed above.

As you can see from the example, the difference in starting capital is significant. If you still feel unprepared for the constant effort to create and maintain a positive image, it is better not to immediately aim at a VIP studio.

It is worth noting that if you need to remake the premises from residential to non-residential (with the purchase of it), then the costs will increase several times. In Moscow, rental rates can also be doubled.

How to attract customers

Choosing a marketing strategy is probably the number one concern for salon owners, as it can be quite difficult to choose the right ways to attract clients in the first place. If you don't have enough visitors, then most likely you need to switch your promotion tactics.

Here are some great ideas for getting more clients to your beauty salon:

1. Enter a loyalty program. It can win the hearts of your potential customers. A loyalty program can be as simple as getting a haircut three times and getting a fourth free service. Rewarding customers with a points system or some other reward ensures that they come back again. We can put stamps on business cards or launch a bonus system of discounts on beauty salon cards.
2. Create social media pages and develop a website. Social media is a free and powerful advertising tool. Share your work on Facebook, Vkontakte, Instagram and Snapchat. Now almost every person is registered in the social. network and periodically visits it. As a result, active advertising can affect the number of customers.

Do you want to know the best social media approach for a beauty salon? is the launch of the competition. Any giveaway or contest can increase your customer base tenfold. If you are unsure, check out some of the most successful Facebook contests.

1. Create an e-booking opportunity. Perhaps the client prefers to fill in the information through the contact widget, rather than immediately calling. If you don't, a potential visitor may simply leave your site and never return.
2. . Free advice through a personal or corporate blog will always be appreciated by readers. This is a long-term strategy that offers ideas, feedback, or just advice. This is a proven approach to building new relationships.

While this approach takes time to create, it will help you establish yourself as an expert in your industry.

1. Collaborate with other salons. This is only possible if the partner establishment does not provide the same services as you. In such a situation, both parties will benefit from advertising each other.
2. Rewarding clients for referring acquaintances or friends. Why not give your clients a little bonus for free advertising and sending new visitors to the beauty salon? For example, they can be given a 50% discount or even a haircut for free. After all, a new regular customer will bring much more profit.
3. Make small gifts with samplers to your customers: shampoos, balms, etc.
4. Create a video demonstrating the provision of your services and put it on the site. By displaying a short, professional video on your website, you have the opportunity to engage potential customers before they even visit your establishment. This allows you to demonstrate the equipment that the staff owns and demonstrate all the services provided. This method will be very effective, as it acts as a passive advertisement.

To quickly launch and swing a beauty salon, you need to use the maximum opportunities for its promotion. Carefully study the market and your customers. Young people today learn everything from social networks, so focus on promoting your business there. And leave word of mouth for middle-aged people.

Useful articles:

So. You have firmly decided to become the owner of a popular business and write a sample beauty salon business plan to start with. Before proceeding with targeted financial investments, you should dwell on the problem of the demand for business in your region and answer the question: for whom?

Beauty Salon Business Plan Development: Market Analysis

Beauty Salon Business Plan: Collection of Documents

The list of documents for opening a beauty salon contains the following items.

Title documents

• Registration documents (on ownership, charter);
• Lease agreement (if any).

SES conclusion

• Technical documentation for the premises;
• Assortment list;
• Agreement with the organization for the removal of garbage and hair;
• Contract for washing peignoirs, towels * ;
• Documents for sterilizers;
• Contract for disinfestation, disinfection, sanitary passport;
• Contract for the maintenance of the exhaust ventilation system;

In addition, a sample business plan for a beauty salon should indicate the need for the following list of documents:

• Conclusion to work from the fire inspection;
• Permission to carry out activities from the administration of the settlement;
• Permission to carry out trade in related products (from the administration and SES);
• Agreement with the Housing Office for maintenance (electrical wiring, water supply, etc.);
• Agreement with the organization for the maintenance of the cash register;
• HR documentation package;
• Certificate of conformity * ;

(*) - issued on a voluntary basis and if necessary;

List of personnel documents

Documentation on personnel records includes several packages.

1. Accounting documentation (payments, payroll calculations, etc.).
2. Personnel accounting.
3. Internal acts establishing the interaction of employees, the procedure for work and maintenance.

The list of documentation must necessarily contain the personal files of each employee, their work books, liability agreements, a briefing log, work schedules, vacations, etc.

Important : For lack of documents, the labor inspectorate has the right to impose a fine of up to 50 thousand rubles, or suspend the organization's activities for 90 days.

The location of the beauty salon plays an important role. But even more scrupulously it is necessary to approach the design of the salon itself.

Some organizational moments of opening a beauty salon

A detailed beauty salon business plan contains the following key points:

The choice of the position of the cabin

The determining factor for successful business is the location of the enterprise. It is desirable that the salon is located on a busy street, with high traffic, convenient parking. Another condition is the absence of a number of competing structures. All of the above refers to a standard set of factors that affect revenue volumes. Often consider the option of locating the salon inside a shopping or office center.

Requirements for the premises

The premises must comply with:

• First of all - the norms of SES;
• Secondly, the style and purpose of the organization - a beauty salon.

Outside equipment requirements

It is desirable to have:

• Showcase windows;
• Protection against precipitation in the form of a visor at the entrance to the salon;
• Placement of pillars, advertising signs near the salon;

Mandatory conditions:

• Central entrance from the street;
• Location on the 1st floor. The exception is salons located in shopping (office) centers where there are escalators or elevators. In this case, the placement of a colorful sign is possible on the facade of the building;

It is unacceptable to equip the entrance to the salon through a common courtyard.

Technical requirements

• Minimum area - 100 m 2;
• Ceiling height - min. 3 m, not including finishing;
• Ability to connect units operating from 220V and from 380V;
• At least one emergency exit;
• The presence of a vestibule in the room in case of installation of a thermal curtain in cold weather;

Engineering systems

• Possibility of water supply to each room of the cabin (for this, it is necessary to provide for a margin of at least 30 cm in height or a basement, which will allow communication to be carried out in the floor);
• Separately mounted ventilation duct;

Salon equipment

Consider the option of opening a casual class beauty salon for 20 clients. Before deciding on the equipment, it is necessary to designate a list of services that the service will provide. A detailed beauty salon business plan contains the following list, recommended for elephants of this class:

1. Hair care (equipment for cutting, styling and coloring).
2. Pedicure and manicure (equipment for the care of feet and hands).
3. Cosmetic services and related equipment.
4. Full body skin care services (solarium, massage equipment).
5. Creation of the client's image, a unique image (specialized equipment).

A complete list of equipment, including hairdresser's inventory, furniture, number of mirrors, chairs, etc. contains a ready-made beauty elephant business plan.

Personnel Requirements

In addition to the head, the beauty salon for 20 persons includes the following staff:

1. Salon manager with a combination of the work of an accountant, who purchases materials, equipment, inventory and household materials. In other words, the organizer and business executive who maintains all financial statements. These types of work can be performed by one person in our case with a small salon. When opening a large structure, it is necessary to delimit responsibilities into several units.
2. Hairdresser-universal (2 people for the service of the female half, 2 people for the men's room).
3. Cosmetologist with a combination of the work of a makeup artist, consultant. (1 unit).
4. Make-up artist with a combination of the work of a make-up artist, stylist, cosmetics consultant. (1 unit).
5. Manicure-pedicure master (at the initial stage, they took one unit, with an increase in the number of clients, you can take an additional one master).
6. Masseur, with a combination of the work of a SPA therapist, a chiropractor.

• Spa business plan.

Financial calculations

An example of a business plan for a beauty salon, in addition to organizational issues, should contain some calculations and figures that provide theoretical prospects and profitability of the enterprise.

The calculation of profits for enterprises of this direction and scale is calculated based on an analysis of the activities of similar structures. As a rule, a beauty salon in rare cases is loaded by more than 50%, and we will proceed from this.

Expenses

• Room rental - 50 thousand rubles. monthly (in case of purchase - at a time from 2 million rubles);
• Equipment - 1 million rubles;
• Repair, design of the premises from 1 million rubles.
• Related costs 500 thousand rubles;
• Salary of hired personnel - 1200 thousand rubles. annually.

Total: 5700 000 rub.

Income

With a planned capacity of 20 people, taking into account the incomplete workload, the income of the beauty salon will be 400 thousand rubles. monthly.

Total: 4 million 800 thousand rubles. per year, (when buying a room).

Summary : when analyzing a business plan for opening a beauty salon, it is obvious that the payback of the enterprise comes after a maximum of 1.5 years. Therefore, a beauty salon, subject to all the subtleties, conditions and formalities, is a very profitable investment. Yes! And do not forget to give the salon a sonorous original name, it is better to coordinate this moment with a psychologist. Good luck!

The beauty industry is one of the fastest growing market segments. For our users who are interested in how to open a beauty salon and where to start in order to succeed in this area, we have written a book that describes in detail how to organize a salon from scratch.

For ease of study, we have divided it into the following sections:

• market situation and competitor analysis;
• space requirements;
• equipment, tools, consumables (everything that should be in a beauty salon);
• attracting new and retaining existing customers;
• formation of the cost of salon services and their profitability;
• an example of cost calculation to open an economy class beauty salon;
• tax burden of a beauty studio in different modes;
• work automation programs.

For novice businessmen who want to receive full-scale support when opening their own salon, we light up to get acquainted with the offers of franchisors in this area. From the video you will learn about what you need to open a franchise beauty salon using the May network of salons as an example.

Types of beauty salons

Before you open a beauty salon, decide on its class. There are no state standards for the arrangement of salons of different classes, but you can easily understand what price category a particular beauty company claims.

In practice, there are three classes of salons:

1. Economy class. Specializing in simple services: simple haircuts, hair coloring and curling, manicures and pedicures. Often located in residential areas or former households, a modest interior, low advertising costs, inexpensive cosmetics are used. The main trump card of such establishments is the price, for example, the cost of an ordinary women's haircut does not exceed 500 rubles. The workload of this class is the highest - about 60-65% of the working time.
2. Business Class. The range of services is much wider: in addition to haircuts and the usual manicure / pedicure, they offer hair care procedures, nail services, make-up, massage, solarium, and cosmetic procedures. Such beauty salons are opened in shopping centers, prestigious areas of the city, business centers. Designers are involved in the arrangement of the premises, professional equipment and expensive consumables are purchased. The cost of a haircut is from 1000 to 2500 rubles. There are fewer customers in business class salons, the workload does not exceed 50%.
3. Premium class. Such beauty salons are not opened in every city, because there are not so many customers who are ready to pay for exclusive services. Most often, premium-class salons are copyrighted or opened under the guidance of well-known masters who have won international competitions and championships. Clients are offered the creation of a complete image with the consultation of a makeup artist and hair stylist, hardware cosmetology procedures, various types of massages, body shaping, aromatherapy. The highest service is required, closed protected areas with their own parking, zones for VIP clients. If we talk about a haircut, then its cost starts from 3,000 rubles, and the average check will be at least 10,000 rubles. The occupancy of the cabin of this class does not exceed 30%.

Renting space for a beauty salon

To open a beauty salon with the best profitability, it is important to choose its future location correctly. In the service industry, the choice of location can be a decisive factor in the profitability of a business. Pay attention to:

• building density in residential areas;
• traffic in shopping and business centers;
• the number of employees in the business part of the city (at least 1,000 people);
• convenience of transport or walking distance;
• lack of direct competitors.

Until January 27, 2014, Appendix No. 1 to the sanitary requirements for the areas of premises SanPiN 2.1.2.2631-10 dated May 18, 2010 No. 59 was in force

Now Appendix No. 1 is excluded from SanPiN 2.1.2.2631-10 No. 59, but a number of requirements remain:

• a separate room or place for disinfection, pre-sterilization cleaning and sterilization of instruments, equipped with a sink with hot and cold water supply;
• rooms (cosmetic, pedicure, massage, solarium, piercing, tattoo) should be located in different rooms;
• it is allowed to combine manicure and pedicure services in one office if one workplace of a manicure-pedicure master is organized;
• hairdressing salons should have utility, auxiliary and household premises;
• it is allowed to combine a lobby with a cloakroom for visitors and a waiting room, as well as a dining room with a cloakroom for staff, if there are less than 10 employees in a shift.

Therefore, to accommodate an economy class salon, you need a room of at least 50 m2, for premium establishments - at least 100 m2.

If you have found a suitable room, do not rush to immediately conclude a lease! First you need to get permission to start work, that is, coordinate your activities with the local administration, the SES and the Fire Inspectorate, otherwise, your expenses for renting a room that "did not fit" will be in vain. The local administration issues a permit or refusal to place a service sector enterprise on the basis of an application and documents confirming the right to use the premises. You will have to contact the SES and Rospozhnadzor several times. Initially - to obtain a sanitary and epidemiological conclusion for project documentation. Another tip: do not settle for short-term rentals, this is a huge risk. If the landlord finds a better tenant, you'll have to move out, which means costs that a young business can't afford. In addition, in order for the salon to bring real profit, it must be in one place for at least three years.

What do you need to open a beauty salon

Unfortunately, all your estimated income will remain figures on paper if you cannot receive a package of documents for opening a beauty salon. Considering that manipulations with hair and nails of clients can cause skin damage and the transfer of various diseases (fungal and even dangerous ones such as hepatitis, HIV, syphilis), the provision of services in beauty studios is subject to special regulations.

Documents for opening a beauty salon

What documents are needed for a beauty salon? At first glance, the list looks short:

• SES conclusion on compliance with sanitary and epidemiological requirements. This document is the most difficult to obtain, because. the premises must comply with the strict requirements of SanPiN 2.1.2.2631‑10.
• conclusion of the Ministry of Emergency Situations on compliance with fire safety rules;
• permission to open from the local administration.

However, in the process of obtaining these permits, you will be faced with the need to prepare project documentation and several dozen more documents that are needed to start work and in future activities. You can find a complete list of documents that must be in the cabin in our book.

Medical license for a beauty salon and requirements for obtaining it

A license is not needed if the range of services will consist only of haircuts, hair coloring and curling, manicure / pedicure. If the services are medical - cosmetology, all massages, procedures that damage the skin (piercing, tattooing, peeling), then a license is required. With regard to the solarium, the situation is as follows: if the equipment passport indicates that this is a “product of medical equipment”, then a license is also needed.

The license is issued on the basis of two documents: Government Decree No. 291 of April 16, 2012 and Order of the Ministry of Health and Social Development of March 11, 2013 No. 121n. Among the requirements:

• the equipment is registered with Roszdravnadzor and has certificates of conformity;
• employees providing services have a medical education and specialist certificates;
• the premises meet certain requirements;
• a contract for the maintenance of equipment with a licensed organization;
• a regulation on internal control of the safety and quality of medical activities was developed.

An important condition: if a beauty salon is opened by an individual entrepreneur, then in order to obtain a license, he personally must have a medical education and work experience (at least 5 years if he has a higher education and at least 3 years if he has a secondary education), even if he himself will not provide these services . When registering a salon as a legal entity, the same requirement applies to the head of the organization, while the founders of the LLC are not required to be professional doctors.

Consumer corner in a beauty salon

In addition to permits, a consumer corner must be equipped in a conspicuous place in the cabin. The list of documents for 2019 for a beauty salon will be similar to the list that you can read. In the same article, you can download a notification form that must be submitted to Rospotrebnadzor before the start of real activity.

How much does it cost to open a beauty salon from scratch

How much money does it take to open a beauty salon? The costs depend on the class of the institution, the locality and the conditions for providing the premises. In the case of renting in a small town, you can get by with the following expenses:

• economy class salons - about 1 million rubles;
• business class salons - from 1 to 3 million rubles;
• premium-class salons - from 3 to 10 million rubles and more.

If you are not yet ready to incur large expenses to maintain the image and prestige of your institution, we advise you not to immediately think about how to open a premium-level beauty salon. In our book, we cited a ready-made example with calculations for an economy class establishment as a business plan for a beauty salon. The calculation of the cost of purchasing equipment for 7 workplaces was based on the catalog of a specialized site offering the selection of furniture and equipment using 3D modeling. The income part is presented as an example of calculating the profitability of various services, according to the algorithm of which you can preliminarily evaluate the payback in your particular case.

The profit of a beauty salon will be 20-30% higher if you organize the sale of professional cosmetics and related products. We also talked about how to do this in the book.

At first glance, it seems that opening a beauty salon from scratch is a fairly simple matter. All you need is capital and desire. But, in reality, this cannot be done, because you need not only desire, but also knowledge, an understanding of what you need to learn, as well as diligence. There are cases when such enterprises pay off within the first year of operation. To achieve this result, you need to know how to properly organize your business.

First, try to decide on a business model. It could be:

1. Business Class;
2. economy option;
3. VIP class.

In the first version of the institution, a fairly wide range of cosmetology services can be offered. To do this, you will need highly qualified employees, high-quality equipment, good premises (appearance, comfort, accommodation).

But in the second case, very inexpensive hairdressing services, manicures and several basic cosmetic procedures are offered. The decoration of the premises is inexpensive, the level of qualification of the staff is low, the equipment and the means used are cheap.

And, of course, VIP-class with a high level of service, expensive equipment, designer interiors, elite care products and a very wide range of cosmetic and image services.

Required documents

At the first stage, you decide on the organizational and legal form - LLC or IP. On the second, you classify future services, so that later you can choose the OKAVED codes correctly. On the third - choose the taxation option (here it is better UTII).

After that, you can proceed to the fourth stage, i.e. to determine the requirements for equipment and premises. If we are talking about the norms of the Sanitary and Epidemiological Station, then in relation to beauty salons they are as follows:

1. The ban on sticking paper wallpaper;
2. no accommodation in the basement: you can rent an apartment that has been transferred to non-residential premises;
3. isolated ventilation systems: isolated from both public buildings and residential premises;
4. the presence of water supply and sewerage in the building.

Each equipment and material must have passports and certificates. Also, you must have a warranty agreement for the equipment. And all devices used must be authorized by the Ministry of Health.

To open a beauty salon from scratch, you need to obtain a medical license, the conclusions of the fire service and the Sanitary and Epidemiological Station.

Room selection

If you are not going to offer a very wide range of services, then you can choose a room in one of the sleeping areas of the city. Such an institution is usually focused on clients with an average level of income. At the same time, the pricing policy is fully consistent with the level of services provided.

The higher the image of a beauty salon, the closer it should be located to the city center, near metro stations, on busy streets and squares.

Equipment

How to open a beauty salon? Be sure to take care of the purchase of equipment for the provision of services. Think about what kind of offices will be in the room? In addition to dryers, chairs, manicure sets and mirrors, you need to purchase a number of necessary tools.

• Cosmetology equipment: hardware cosmetology (phototherapy, scrubber, RF-lifting, etc.), a vacuum-roller device for body shaping and equipment for infrared therapy, sterilizers and hair removal (wax, laser, photo), lamps, couches and chairs.
• hairdressing equipment : dryers, armchairs, sinks, mirrors, hair dryers, curling irons, scissors, combs.
• Manicure and pedicure equipment : manicure and pedicure devices, hoods, sterilizers, baths, trolleys, special chairs and lamps.

Recruitment

If finding a hairdresser is easy enough, then finding a good hairdresser is not an easy task. Even if you cannot find a professional with experience, you can simply hire someone with a desire to learn. Such an employee will attend courses to improve skills, receive various qualifications and certificates - all for the quality performance of services.

A cosmetologist is a drematovenereologist, whose specialization is “therapeutic cosmetology”. This place can also be taken by a specialist who has a diploma of secondary medical education with training in Nursing in Cosmetology.

All employees must have medical books, they must also comply with the hygiene requirements and standards of the Sanitary and Epidemiological Station. The head of the enterprise must have a higher medical education.

How much does it cost to open a beauty salon?

The approximate amount for starting a business is 5,000,000 rubles, if the lease term of the area is 100 m? valid for at least 5 years:

• Repair of the premises - $ 400 per 1 m?;
• equipment - 300,000 rubles;
• salary - 33% of total income.

There are examples when an entrepreneur managed to invest in smaller amounts. But, this is only possible if you rent equipment, and the premises have already been renovated.

Taxation

Therapeutic cosmetology is considered one of the types of medical activities, which means that it is not subject to VAT. But this does not apply to cosmetic procedures.

Services performed in the salon are considered household and are eligible for the taxation system. As we said above, this is UTII. This option greatly simplifies bookkeeping. But the medical services provided are suitable for both the simplified and the general taxation system.

What are the risks?

There are several main risks. The first relates to tough and great competition in the modern service market. You are not opening a regular barbershop, but a beauty salon, so this plays a big role. So, before choosing a room, analyze the situation in the city area: are there similar establishments nearby, what services do they offer, how long have they been working, how much does the service cost. Then, on the general background, make the right decisions.

The second risk is market instability. Experts say that such a business is quite risky from the point of view that due to improper preparation at the initial stages, you can close it after six months of work. Even salons with experience find it difficult to stay afloat if better offers appear.

To the third group Risks include a high turnover of staff: everyone is looking for a better place. If you manage to hire good people, keep them in your workplace with incentive bonuses, bonuses, stable days off, etc. Then they will literally hold on to their seats.

Fourth danger zone- a narrow range of services. This can be both a win-win and a lose-lose decision. It is known that the most profitable manipulations with appearance are always carried out only by doctors. If your establishment works in one direction, it can bring a lot of profit, but, nevertheless, many customers will look for a place where they will be offered services like yours, and a number of additional ones - all in one place to save time.

And the last, fifth group is the seasonality of demand for services. During the spring period, the highest demand for a number of body treatments. In summer - pedicure and manicure. In autumn - hair and facial skin care, well, and in winter - a solarium.

How much can you earn?

The amounts directly depend on the range of services offered. But, in any case, full payback will come no earlier than six months after the opening. Approximate income per month - from $ 10,000, taking into account the fact that there will be at least 100 customers.

Now that how to open a beauty salon is not such a big secret, feel free to get down to business. Calculate all sorts of nuances and pitfalls so that the enterprise is crowned with success. Good luck!

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