Businessmen who have put on their feet more than one strong business say that it makes no difference to them what to trade. But selling flowers and bouquets as a business is a special occupation. You trade in beauty, and even with high profitability. Forecasts show that in the near future the flower business in Russia will show good growth rates. This means that another 2-3 years at least is not too late to enter this market. But it just seems that selling flowers is easy. Is it really?

We will show you step by step how to open a flower business.

Flower business: pros and cons

What attracts businessmen to the idea of ​​opening their own flower shop?:

• Easy entry….It does not require a lot of start-up capital to get started. To open a small pavilion near the metro or at a bus stop, this amount can be 6-8 thousand dollars.
• ...and exit. This is also important. If you want to close the case, then, in addition to the usual bureaucratic procedures, you will only have to sell the equipment.
• Really big sales margin. Flowers are not a weapon, and not medicines, but the percentage of markup when selling them tends to the same indicators: 100 - 150% plus the cost. Which is inspiring. Is it profitable to do flower business? The answer is obvious.

But, on the other hand, the markup would not be so big if it were not for the risks of this business, which beginners simply cannot forget about:

• Short lived product. A large percentage of rejection, which is increasing every hour. Flowers wither unfortunately...
• Seasonality. What you can definitely count on is March 8, February 23, Valentine's Day, September 1. That, perhaps, is all. All summer is a “dead”, unpromising season.

Tourism is a relevant and promising occupation. from scratch: design, choice of premises, interior, recruitment and attraction of the first clients.

In addition, we have instructions for opening a car wash: sanitary requirements, renting a box, types of car washes, additional and basic services, decorating a client’s room, and more.

How to start a flower business

How to organize a flower business? It depends on the right choice of location more than any other. Business bouquets are best sold at outlets in business districts. "Points" for the sale of flowers can be classified as follows:

1. Pavilions, flower stalls near the metro and bus stops. This also includes trading places in markets and shopping centers. The payback of such points depends on the location. It must be very passable. Insiders of this business say that only the flower business on March 8 pays for its place.
2. Small shops on the first floors of shopping and business districts, in shopping centers. Such points have the opportunity to expand their assortment through gifts, packaging, souvenirs, potted plants and other things.
3. Luxury-class flower shops, so-called flower boutiques. They are located surrounded by other boutiques, in expensive shopping centers. "exclusive" goods in expensive packaging. The target audience is wealthy people.
4. Internet shops. Online flower trade is the least developed (especially in the provinces), but the most promising direction.

Wholesale flower suppliers

Wholesalers and large suppliers offer flowers from Holland, Colombia, Ecuador, as well as local producers.

Something about roses. The Dutch rose is a high-quality and expensive product. It is brought “wet”, that is, in buckets, trucks, it is stored for a long time and, accordingly, it costs more. Flowers from South America, on the contrary, are delivered dry by air, in cardboard boxes. Although Ecuadorian roses have larger heads, they cost less and don't look as presentable. This is a "street" product. Flowers of local producers on the purchase cost the same as overseas or more expensive. Such goods are not stored for a long time and many roses are rejected. But, despite this, local flowers find their buyer, especially in season. They are "more alive" and smell unlike imported ones.

Not just roses. In fact, the “bread” of small shops and salons is not roses at all, but “indoor” flowers: chrysanthemums, carnations, tulips, according to the season. Their deliveries should be adjusted like clockwork. After all, it is from the amounts from the sale of these flowers that rent, communal services, salaries and taxes are paid.

Reliable suppliers are a big part of the flower business. After all, on the decisive days that feed the year: March 8. February 14, September 1, sometimes you need everything and urgently. And your supplier should not let you down.

How to open a flower shop from scratch: a sample business plan

The flower shop has an area of ​​8 - 10 sq.m. Requirements for the premises, and hence the utility costs are minimal. The pavilion may not have sewerage, water supply.

How much does it cost to open a flower shop?

You need to acquire the following minimum equipment:

1. Racks 30 thousand rubles
2. Office chair - 3 pieces, 10 thousand rubles
3. Ergonomic office table – 2 pcs. 10 thousand rubles
4. Vases, specialized flower stands, consumables, for the first time about 25 thousand rubles

Total: 75 thousand rubles.

We count for three months, assuming that this time is the "magic" day of florists - March 8th. Let's take the rent at the rate of $1,000 per month. Depending on the city, location, the amount of rent varies significantly. Total 108 thousand rubles. - rent.

The amount of initial investments before the opening amounted to 183 thousand rubles. This is not much, but the lion's share will be the purchase of goods and current expenses.

Personnel: 2 sellers, an accountant on a contract and an administrator, he is also the owner. Let's take a trade margin of 90%. This is the average at the moment. If the place is chosen correctly, the daily revenue should be approximately 13 thousand rubles per day, and the monthly revenue should be 390 rubles.

Let's calculate the cost of doing business:

• purchase of goods - 200.0 thousand rubles;
• salary with accruals - 60 thousand rubles;
• rental of premises for a flower shop - 35 thousand rubles;
• utility bills (heating, electricity, etc.) - 18.0 thousand rubles;
• consumables for current needs - 6.0 thousand rubles;
• taxes - 10.0 thousand rubles.

Total costs - 329 thousand rubles.
Based on these very approximate data, the profit will be 61 thousand rubles. It turns out a profitability of 15.6%. Keep in mind that we are talking about the spring period. In the summer, the figures will be lower.

In practice, such points become profitable in the long term only if there are several of them (at least three), that is, a network has been built.

Average flower shop

Premises for a flower shop with an area of ​​50.0 sq. meters. A refrigerated display case should be added to the list of equipment for the flower business. It is better if it is special, floristic equipment) and a florist's table. In addition, the class of commercial equipment should be higher, computer equipment and a climate system should be present.

flower shop staff

For a flower shop you need: at least two sellers, a florist, an administrator. If there is an Internet site and delivery services, then you will also need a courier. When hiring staff, you should not go to extremes:

• Firstly. Do not take people who previously worked on the street into the store. Employers with experience say that the taste of such workers is spoiled, and they get "brooms".
• secondly, when hiring, do not pay too much attention to a variety of floristic courses, diplomas and diplomas. Practice shows that more important than diplomas is practical experience in a good flower shop and possession of a good dozen ways to "resuscitate" flowers.

Online flower shop

It is good to earn money not only “from the street” and in the store, but also to establish online sales. How to do it? A small investment in advertising, buying a promoted site and hiring a courier, dispatcher and administrator for a contract - here you are the owner of a network business selling flowers. And this is now a little-developed and promising direction. If you already have a flower business "in real life", the duties of a courier and dispatcher can be performed by store employees.

Ask anyone if he would like to become a businessman, and he will surely answer that he would. Firstly, it is very prestigious, secondly, any businessman is his own boss, and thirdly, business, as a rule, has no limits on profitability. But what kind of business to open so that it brings income and success? Today it is not difficult to find, it is much more difficult to come up with them yourself. However, you should not reinvent the wheel either, you can simply choose one of the most cost-effective and to your liking.

Business ideas are completely different. There are those that can work for a person without special knowledge and skills, there are those that require virtually no investment (for example,). Desire, analysis of your capabilities and the amount of start-up capital (or its actual absence) will help you make a choice. One of the most profitable and interesting types of business can be the opening of a flower shop.

How to open a flower shop from scratch?

You don't have to be a florist to open a flower shop. However, it is desirable to have experience in running a business or at least in sales. In addition to routine things like choosing a premises and purchasing an assortment, you need to register your business. Registration must be carried out with the relevant authorities as an individual entrepreneur with OKVED (code 52.48.32 - Retail trade in flowers and other plants, seeds and fertilizers). After purchasing a cash register, you must register it.

You will need the following package of documents:

• Conclusion of the SES;
• Trade Permit;
• Invoices for goods.

In addition, you will need a cash register, a lease agreement for the premises, as well as a price list.

What does it take to open a flower shop?

It's no secret that in order to successfully open any business, you need a desire, a business plan and some start-up capital. Specifically, the flower business requires the purchase of flowers and materials for decorating bouquets, the presence of a warm room, employees, and, of course, a beautiful and memorable name for the store.

Choosing a store location

The profitability of your business can largely depend on the choice of a place to open a flower shop. The most profitable can be considered places near the registry office or the park. Transport links will also be excellent. In addition, the accessibility of the store for both pedestrians and motorists is also important.

Room selection

The room must first of all comply with the requirements of the SES, as well as be comfortable, warm and cozy. By the way, on the basis of a regular store, you can open an online store with delivery.

Room types:

• Flower kiosk;
• Floristic salon;
• Flower shop.

The choice may depend on the profile and starting capital. For a flower kiosk, a room of 8-10 square meters will be enough, for a large-scale store, about 30-40 square meters will be required.

Purchase of goods

To establish connections with good suppliers, it is enough to find them on the Internet. Pay attention not only to their advertising and portfolio, but also to the reviews of their clients. As a rule, the work is coordinated 2-3 weeks before the deliveries themselves, and before the holidays - 3-5 weeks before.

Advice: try to cooperate with at least two or three suppliers. This will help to avoid problems with deliveries, even if some of your partners suddenly have force majeure circumstances.

Range selection

You don't have to be a florist to be in the flower business. But it is necessary to understand which plants should be introduced into the assortment and how to sort them.

In addition to standard cut flowers, potted plants, seeds, fertilizers, earth, roots, packing materials, soft toys, postcards and souvenirs should be kept in the store.

The most popular flowers are roses, chrysanthemums, tulips, lilies, hyacinths, orchids and other popular plants. It is not worth buying flowers in large quantities. And in the cabin it is necessary to maintain a special microclimate, especially for capricious plants.

Staff

Properly selected staff is very important, especially in the early stages of your flower business. It will be enough to hire two experienced or at least just graduates with medical books. The training of florists is very important, especially when working with capricious plants and flowers.

Advice: over time, it will be possible to hire employees and train them from scratch so that they know all aspects of working in your store, and you have confidence in them as specialists.

Equipment

First of all, in a flower shop or salon, you need an industrial refrigerator in which you can store plants without damaging them. Racks for souvenirs, packaging materials and potted flowers, stands, shelves and counters are also needed. The design of the store should be aesthetically beautiful, it is necessary to maintain cleanliness and fresh air in the room.

Flower shop name

As you call the ship, so it will sail - an old, but very true truth. And it's not always easy. You can turn to professionals in the field of advertising, or you can name a flower salon by the name of your beloved wife or daughter, as well as by the name of an outlandish flower. The name should be stylish, memorable and fashionable. The flower shop "Romashka" can only remind you of the remnants of the Soviet past, but if you call the flower shop "Azalea" or, for example, "Magnolia", even the sign itself will catch your eye. If a store delivers flowers along with fruit baskets and gifts, it could be called "Eden", which would be associated with beauty and luxury. The name of the flower shop can also be associated with the location. For example, if it is located at a crossroads, it can be called "Oasis". If you call the flower shop "Eternal Summer" and make a themed interior, it will be very bright, stylish and memorable. You should not give names that are trivial and do not carry any meaning. Then he will automatically doom himself to low popularity. The most important thing is that the name should be not only beautiful, but also sonorous and memorable. This is important both for word of mouth and for the store to be heard by the townspeople.

flower shop advertisement

Today, there are a huge number of ways to advertise any product or service. It can be advertising on TV, and an ad in newspapers and on bulletin boards, and jingles on the radio ... It all depends on the budget and taste. It will be useful to create your own website and groups in social networks. By the very opening of the store and by the holidays, you can arrange promotions and distribute flyers. The brighter the opening of the store, the more likely it will be popular.

Advice: The idea of ​​opening a flower business is not new, and there are a lot of competitors in this business. Therefore, the approach to the store must be creative. It is advisable to come up with some of your own zest or know-how, which will be unique to your salon. Moreover, in this way you can not only attract attention, but also make the store constantly be heard.

Is the flower business profitable?

Today, business has become very popular, and they have also begun to open everywhere. Flowers are grown the same way. This type of crop production has recently become not only popular, but also very profitable. But is it profitable to sell flowers?

People have been buying flowers for centuries. Both before and now they are given to artists, wives, lovers, teachers, and some buy bouquets for themselves, just to put them in a vase at home. Therefore, flowers have not lost their popularity, and their sales will be profitable for many more years.

Expenses

So, what should be the starting capital to open a profitable business? This type of activity does not apply to methods, so you will either have to earn and accumulate, or apply to the state for subsidies. However, you can get by with the amount of 500-600 thousand rubles. The expenses are as follows:

• Registration of an enterprise - 30 thousand rubles;
• Rent of the premises plus its repair (if necessary) - 100 thousand rubles;
• Purchase of equipment (including a refrigeration unit) - about 200 thousand rubles;
• Salary to employees - 30-40 thousand rubles;
• Advertising - 20-30 thousand rubles;
• Purchase of goods (first batch) - 50-70 thousand rubles;
• Related expenses - 30-60 thousand rubles.

Profits from the flower business

A flower business, like any other, must endure a period when there is practically no income, and its owner will have to wait for some time until the costs pay off. Usually it takes about 3-4 months, but sometimes for six months or a year. You should not expect big revenue either, it increases gradually month after month. The price of the goods should be set no less than 200% of the purchase price, otherwise there will be no profit at all. Huge batches of products are also not worth buying for the first month.

With the most conservative estimates and taking into account all the costs, you can get the following picture:

• The loss for the first month will be about 80-70 thousand rubles;
• Loss for the second month - 40 thousand rubles;
• Loss for the third month - 10 thousand rubles;
• Profit for the fourth month will be 10 thousand rubles;
• Profit for the fifth month - 20 thousand rubles;
• Profit for the sixth month - 30 thousand rubles.

As we can see, in the first 3-4 months, funds will have to be invested without making a profit. It will be necessary to invest, in particular, in the purchase of products and wages for employees. In the future, revenues will grow, and their growth will depend on advertising, demand and many other factors.

Flower business from scratch - reviews

Many people open manufacturing businesses. Including today there are many owners, whose reviews can be found on the network in large numbers. Flowers can also be not only sold, but also grown, as some people do. However, if you do not understand the cultivation of flowers, it is better not to undertake such an activity. However, there are also a lot of positive reviews from people who specialize only in sales.

Marina:
I have loved flowers since childhood. And both potted and garden. Perhaps this love is hereditary, because it is passed down from generation to generation. My mother once kept a small flower stall, and from early morning, having cut flowers at home (of which we had whole plantations), she sold them in a small square in the city. Her father helped her, transported all the products. Often her mother's hands were weathered, but she loved her job. I decided to follow in her footsteps. At first she received a certificate of a florist, studying to be a manager at the institute, then, after working for some time in a flower shop and saving money, she opened her own small stall. Only mine was already equipped and warm. By that time, my mother was already retired, and it turned out that it was she who was the supplier of the products. And I'm glad. Together with her, we organized a small business with all the certificates. Gradually we began to expand. They opened another similar stall and hired a salesman. They hoarded money. Today, together with my mother, I own a whole network of small flower shops and shops. My growing daughter also wants to become a florist. After all, flowers are wonderful! I will gladly help her in her endeavors.

Sergey:
It's not that I always wanted to be in the flower business someday. I had my own car wash, which my parents helped me open when I was 25 years old. And she brought in a very good income. When I got married and had a son, I brought a huge bouquet of roses to my wife at the maternity hospital as a sign of gratitude when I took them home. We drove and talked, she admired the bouquet all the way. Then she told me: “let's open a flower shop? I did a little floristry and I’m ready to work there!”. Before that, my wife did not work, because there was no need for it. I told her so at the beginning, because the income from car washes (of which there were already three in the city by that time) justified all my expectations. After two days of almost endless persuasion, I nevertheless agreed to open a small salon, in which my wife appointed herself the chief artist and manager. You could say that I gave it to her. To my surprise, in just a couple of weeks, there was such a huge demand for bouquets and compositions from my wife that we did not even have time to buy products! From under her light hand, from ordinary flowers and jewelry, whole works of art were born, which buyers used not only at weddings and various holidays, but also gave them to their women. Two months later, the wife began to recruit workers and train them herself. Her salon moved to a more spacious and beautiful space, and in addition to them, we opened two more of these, in which her students worked. I guess it's time for me to close the car wash and open a whole chain of flower shops across the country.

Anna:
In her student years, she worked in a flower shop on the night shift. Sleep was already terribly desirable, and the demand was very small. I didn’t understand at all why I was sitting in the pavilion from evening until morning, if there was practically no profit. I decided to talk to the store owner, I wanted to offer her some tricks and promotions to attract customers. Firstly, the bouquets were sold terribly boring! I wanted to diversify them with artistic compositions. Secondly, she did not have any discounts and discount cards, it was necessary to do so. Thirdly, it would not hurt to simply distribute flyers for products. For some reason, my conservative mistress flatly refused my proposals, and everything remained the same. However, I firmly decided to save money and open my own pavilion. Two years later, I did just that. During this time, I studied the entire market and the nuances of opening my store. I found profitable suppliers with excellent products and worked on my own floristry skills. So, being a 4th year student at the institute, I have already become a businesswoman. I did not do night shifts, but, having agreed with the teachers, I worked in the store all day and was very glad about it. I not only sold standard bouquets, but also dyed white flowers in different shades, up to all the colors of the rainbow. I bought a variety of jewelry, even went to the atelier for this. There were no bouquets like mine in the whole city. A lot has been said about my shop. I sold bouquets in huge quantities and made them to order. Once, before March 8, I came up with the idea to open a second pavilion, because I was sure that my bouquets would be sold with a bang. So I did. I hired a worker and told her what was happening in my showroom. She was immensely happy to be my subordinate, as she herself said, and glad to learn what I can do. A year later, she became my companion, and now the two of us own a whole network of flower shops and several stores in two cities.

Save the article in 2 clicks:

How can you start any business? From a business idea. And the choice of a business idea depends, as a rule, not only on demand, but also on the desire of the one who decided to open his own business. A flower shop, salon or stall have different scales and sizes of different significance. But it is not always necessary to open a huge store that will pay off in several months. It is quite possible to start small, gradually expanding and developing yourself and employees. The flower business is very profitable, especially during the holidays. Although, thanks to these holidays, it can be characterized to some extent as seasonal, which means that incomes will be different all the time. Like any business, a flower business requires care and accuracy not only in documentation, but also in the sales process. After all, flowers are a very fragile product, requiring special conditions of maintenance and care.

In contact with

For many years, the flower business has been one of the leading areas of private entrepreneurship.

This can be explained by the fact that regardless of the season, flowers as a gift will be relevant. Especially on holidays. In order for a flower shop to start generating a stable income a year after its opening, you need to draw up a competent business plan with all the calculations. A well-written business plan is already half the success of a flower business.

You can open your own flower business from scratch at home, it will consist in growing indoor potted plants at home and selling them. Special equipment is not needed for this, but the income from growing plants at home will be minimal. So entrepreneurs interested in this area should invest in a more serious flower business.

Choosing a legal form to create your flower business

To open a flower shop, it is worth giving preference to an IP (Individual Entrepreneur).

If the choice is made in favor of an individual entrepreneur, then the following documents are submitted to the tax office:

• paid receipt of the state duty for registration of IP (800 rubles);
• application in the form P21001 for state registration of IP. It must be certified by a notary;
• if accounting will be kept according to the simplified taxation system, then an application is written in form No. 26.2-1 on the transition to the simplified tax system;
• a copy of all pages of the applicant's internal passport.

Consideration of a set of documents for opening an IP will take a week. If it was not possible to pick up the documents on time, the tax office sends them by mail within 2-3 weeks.

With a positive decision to open an IP, the entrepreneur is issued:

• OGRNIP;
• extract from the USRIP (single register of IP);
• notification of registration with the tax authority of an individual;
• notification of registration in the territorial PFS of an individual (Pension Fund);
• from Rosstat - notification of the assignment of statistics codes.

After registering as an individual entrepreneur, it is necessary to make a seal (from 500 rubles) and open a bank account (from 1 thousand rubles).

OKVED code 52.48.32 "Retail trade in flowers and other plants, seeds and fertilizers".

After registering an individual entrepreneur, the next step will be the purchase of a cash register and its registration and subsequent registration with the tax authority. This process will take about two weeks. In stores where cash registers are sold, services are often provided for expedited registration with the tax office. If you use the services of this organization, then all documents will be ready in a maximum of 3 days.

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Required documents to set up your flower business

Regardless of the area of ​​the trading premises, it must contain such documents as:

• permission for trading activities received from the district administration (according to No. 381-Ф3);
• conclusion from the sanitary and epidemiological service on the compliance of the trading premises with all sanitary standards;
• book of complaints and suggestions of buyers;
• consignment note for the goods provided;
• price list for the goods being sold (this item is optional).

All these documents at the first request will have to be provided to the buyer. Documents such as a lease agreement for premises, a document confirming the registration of a cash register, a register of cash transactions, documents for equipment, etc., should also be kept in the trading room, so that if the inspection company arrives, they can be immediately provided. All staff must have valid medical books and cards, which will indicate the name of the employee and his photograph.

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Choosing a location to open a flower shop

For the outlet, you can choose places:

• in one of the shopping centers of the city. There are many of them in Moscow;
• on the ground floor of the first line of residential buildings;
• in a separate building. It is almost impossible to find such a retail space in Moscow;
• to rent a small room in the trade pavilion of a modular design;
• in the tone. This room on wheels is small area, you can also call it a car trailer;
• in the online store. Flower business experts recommend opening an online store with an already established outlet business. An online flower shop cannot exist separately. It's easy to explain. After all, flowers are a perishable commodity.

The most important thing in choosing the location of a retail space is not to make a mistake. The most profitable place for the sale of flowers is a retail outlet, which is located in close proximity to the highway. Even if the flower shop is located near the metro station, but there is no road nearby, you can not expect big profits from it.

When concluding a lease, it is necessary to clarify whether utility bills and garbage collection are included in the rent. If the area is rented in a shopping center or in a residential building, you should immediately clarify the availability of such an opportunity as outdoor advertising. Often it simply does not exist. In this case, it is better to refuse this room.

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Equipment for organizing a flower business

The most important equipment in a flower shop is a refrigerator. It is unacceptable to open a store without it. If you make a refrigeration unit on an individual order, then the cost of equipment will be about 150 thousand rubles.

For toners and small pavilions, standard split systems with winter options are installed. At a cost, this equipment will cost the same as installing a conventional air conditioner.

You will need more racks for flowers and flowerpots. In tonars and small pavilions, simpler equipment is usually installed: special designs and plastic flasks for them. Large refrigerators use shelves and glass flower vases.

Consider how much it costs to open a flower shop. The cost of the necessary retail equipment in Moscow:

• air conditioning - 20 thousand rubles;
• refrigerator - 40 thousand rubles;
• thermal curtain - 15 thousand rubles;
• florist's table - 7 thousand rubles;
• inventory and accessories for a flower shop - 28 thousand rubles.

The total equipment will cost 110 thousand rubles.

The Internet will help you find out the exact cost of the necessary equipment in each city.

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flower shop staff

The working staff should include 1 administrator, 2 florists, 1 accountant. You can not hire an accountant, but use the services of a third-party company for legal and accounting services for the company. And if the store also has a sales channel through the website, then you will need another person who will take orders via the Internet and fulfill them, but at the beginning of a business, opening an online flower shop is simply a waste of money. You can think about opening a distribution channel via the Internet when the work of the main point of sale is well established. When opening a business in a flower shop, you need to hire competent sellers. Only positive customer reviews depend on them.

Staff salaries will be:

• administrator - 30 thousand rubles;
• seller-florist (2 people) - 50 thousand rubles;
• accounting and legal support of the company - 10 thousand rubles.

Total 90 thousand rubles.

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The range and its features

If the sales area is small, then the ideal option would be to sell fresh cut flowers. Potted houseplants and related products are not what buyers are looking for in such places. In addition, this category of goods takes up too much space. It will be much more profitable to use this sales area to expand the range of cut flowers.

For tonar, due to the small area, it is worth preferring an assortment of carnations (ordinary and spray), chrysanthemums (single-headed and spray), roses (regular and spray), gerberas and tulips. Color range: white, yellow, red and motley.

For a pavilion with an area of ​​10 sq. m range will be the same as for the tonar. If the area is from 20 sq. m and more, then it will be possible to add orchids, irises and anthuriums to the assortment. The number of varieties of roses can also be increased.

For a store with a sales area of ​​30 sq. m, the range can include indoor potted plants, soils, fertilizers, pots and other accessories. If the area of ​​the store is from 50 sq. m and more, then the range can be expanded to the maximum. It will be possible to include exotic plants, large-sized potted plants, and various types of soil, etc. For stores with a large sales area, it is necessary to organize the packaging of products and gifts, or, for example, the production of author's postcards from fresh flowers.

Ready-made bouquets and flowers in pots are in demand all year round. At the same time, at the very peak (September 1, Teacher's Day, March 8 and other holidays), you can make very good revenue. In general, business ideas with flowers can be seen as the start of a successful business. The main thing is to choose the right idea and correctly implement it.

Ideas for flower business

We list the main options for the flower business that are relevant today in Russia.

1. Business idea - flower shop

Description: a well-located outlet where customers are offered bouquets of fresh flowers will quickly pay off. The place should be with good traffic, even better - in the city center or near the university / schools / kindergartens / large shopping centers (provided that they do not sell flowers there). You can trade flowers by the piece, make ready-made baskets, take orders for decorating festive events or creating bouquets for certain occasions.

Business intricacies:

• the main thing in the flower business is to successfully find a place of sale, places of purchase and a florist. If you are just starting a business, love flowers and are good at them, you can try to work alone;
• it is best to work with several suppliers at once, so as not to be left without products for sale at a decisive moment;
• sales period of flowers from the moment of purchase - no more than 1 week. Keep this in mind when planning purchases. A competent florist should know how to preserve the trade appearance of flowers and their reincarnation, albeit temporary - tinting spots on the petals with special paint, covering flowers with wax or sparkles, placing them in special nutrient solutions, etc .;
• flowers need to create the right microclimate - humidity, air temperature. This can be organized both in the shop (better - in a separate small room with glass walls, so as not to freeze the florist), and in special refrigerators for flowers (but a lot of money is needed to buy them);
• in addition to cut flowers, you can sell postcards, souvenirs, flower pots.