COMPETITORS. PRODUCT ANALYSIS

The segment in Russia is divided between the three strongest brands, where the leader is the milkshake “Miracle” (Fig. 3) and domestic milkshakes “Prostokvashino” (Fig. 4), “Bolshaya Mug” (Fig. 5) and “White City” ( Fig.6). These manufacturers are followed by the foreign company Parmalate. The remaining market participants are trying to survive the competition and expand production capacity through further investments.

Summarizing the above, we can draw the following conclusion: the product being developed will be aimed at young female housewives aged 21 to 35 with different income levels.

(Fig.3) (Fig.4)

MILKSHAKE: USEFUL PROPERTIES

Helps with gaining muscle mass;

Useful during physiological protein deficiency during pregnancy;

Replaces high-calorie foods, helping to lose excess weight and saturating the body with essential amino acids;

Increases the body's protective functions;

Indispensable for the prevention of malignant tumors;

It is a good assistant in the restoration of bone tissue;

Prescribed for certain diseases of the cardiovascular and digestive systems.

Saturates the body with essential vitamins and microelements

MILKSHAKE PRODUCTION TECHNOLOGY

Milk base (Invention formula)

1. A composition for the production of a milkshake, including a milk base, a sweetener, and a foaming agent, characterized in that it additionally contains a stabilizer, food coloring and a sterile gas agent, a stabilizer is used as a foaming agent, and granulated sugar and/or is used as a sweetener sugar substitutes in the following ratio of components, wt.%:

Milk base - 80.0 - 95.0

Granulated sugar or sugar substitute - 0.05 - 8.0

Stabilizer-foaming agent - 0.5 - 2.0

2. The composition according to claim 1, characterized in that the milk base is whole milk, and/or cream, and/or skim milk with a fat mass fraction of not more than 0.05%, and/or whole milk powder, and/ or skimmed milk powder and cow's butter or dehydrated milk fat, or dry cream.

3. The composition according to claim 1, characterized in that natural and/or fruit and berry flavors identical to natural ones are used as a flavoring agent.

4. A method for producing a milkshake, including heat treatment of a milk base, preparation of a mixture containing a milk base, a sweetener and a foaming agent, filling and packaging in containers, characterized in that the mixture additionally uses a stabilizer, food coloring and a sterile gas agent as a foaming agent a stabilizer is used, and granulated sugar and/or a sugar substitute are used as a sweetener, the resulting mixture is packaged in a container, filling it to 6/10 - 9/10 of the volume, while filling and sealing the container is carried out in a chamber filled with a sterile gas agent under excess pressure.

Acceptance. Upon acceptance, the quantity and quality of fruits are determined by taking an average sample (4-15 kg) for analysis. There are mechanized samplers for selecting fruit from the unloading conveyor. The compliance of raw materials with GOST requirements is judged by organoleptic and chemical indicators, and by the presence of certain defects. juice drink production apple

Washing of raw materials. Fruits supplied for processing have surface contamination of mineral or organic origin. A significant part of these contaminants is introduced with dust. The surface of the fruit is replete with various microorganisms (epiphytic microflora) coming from the environment and carried by insects. During the washing process, it must be ensured that mechanical contaminants, microorganisms and pesticides remaining after chemical treatment of plants are removed from the surface of the fruit. Fruits are delivered for processing in containers, boxes or in bulk by road transport and unloaded into a receiving hopper filled 1/3 with water (Fig. 1), where heavy impurities (stones, lumps of earth, etc.) are removed if they accidentally got into the raw materials.

Storage conditions. Dairy products must be stored in the cold, in a sealed container, in the dark.

It is advisable to consume the milkshake on the first day after purchase. Best stored at temperatures from +30 to +60C

The shelf life of juices and compotes from the date of manufacture at temperatures from 2ºC to 10ºC in consumer containers (packages) made of combined materials based on paper or cardboard, polyethylene film and aluminum foil of the “Pure-Pack” type is no more than 1 month.

Children imitate adults, and they also want to drink a glass of something tasty in the fresh air. I'm tired of milk at home, but freshly squeezed juice... lemonade or milkshake- another thing. If you follow the proverb “There are no comrades for taste or color,” then selling soft drinks, focusing on the children's audience, must have an assortment. Look, mom and dad will “miss” a glass of fresh juice or lemonade. But here we must immediately decide that these drinks are exclusively seasonal - summer. In winter, if they drink, it will be sluggish, at a loss to the seller. If only because they are tasty when cool. Agree, mothers who are concerned about the health of their children are unlikely to buy them in winter. Yes, and adults rarely drink in cold weather - perhaps tea to warm up.

Everyone knows that milk and products made from it, be it cottage cheese or a milkshake, are healthy. The same cannot be said about fresh juice or lemonade. “Why buy expensive freshly squeezed juice when you can buy it in bags,” this is what people often think when passing by sellers of juice prepared in front of the buyer. But is it?

Milkshake - fantasy on a milk theme

Traditionally, a milkshake is made from milk, ice cream and syrup. It is best to use cold milk of medium fat content (2.5 - 3%).

According to the recipe, three hundred milliliters of milkshake is prepared in a mixer from 75 grams of milk, 15 grams of ice cream and 7 grams of syrup, which does not exceed five rubles in cost. Moreover, only a third of the ingredients in the final product are air bubbles. According to the experience of sellers, the net income per month from the point of sale of a cocktail can be thirty thousand rubles.

It is clear that the variety of tastes is achieved by the taste characteristics of the syrup. You can buy expensive French syrup, for example 1883 Philibert Routin, for more than 800 rubles per liter bottle. But you can prepare a similar product yourself. It is enough to take the fresh juice of a berry or fruit you like, add it to freshly brewed ordinary sugar syrup and boil again for 5-10 minutes, removing the foam. This will allow you to expand the range of flavors without significant expenses.

Interestingly, you can make a cocktail without ice cream. There are a lot of recipes. Instead of ice cream, as a rule, they use 10 percent fat cream, vanilla sugar and a little freshly squeezed juice, starting with cherry and ending with exotic kiwi or mango. The proportions for these shakes are similar to a traditional milkshake with ice cream. But you don’t need to add a lot of syrup or juice, as this can spoil the taste.

Fresh juice vs diluted concentrate

The fact that juice in bottles and bags is not always “juice” in the classical sense is usually indicated by poorly visible inscriptions on the labels - “reconstituted” or obtained from concentrate. It's no secret that juice often consists of 95 percent water, so delivering it in non-concentrated form is unprofitable. And even without preservatives, it spoils in a matter of hours. Therefore, freshly squeezed juice is increasingly in demand among the educated population. After all, only it preserves all the beneficial vitamins in their original form.

So, charged with the idea that fresh juice business brings health to the masses, for starters you can buy two juicers (universal and citrus), disposable cups and bottles. For the success of the enterprise, you can come up with a colorful poster promoting the benefits of freshly squeezed juice.

Orange juice is traditionally considered the leader of all times and peoples. But recently, mixtures of juices, the so-called mixes, have been gaining popularity.

“The most popular mixture is a mix of orange, grapefruit and lemon. It is often asked to be diluted with soda or tonic. The drink is refreshing in the heat and contains many vitamins,” Nikita Limonov, art director of the Tower Pub cafe, shares his experience. He also notes that the demand for pomegranate and carrot juices is gradually increasing among lovers of fresh and healthy foods.

Let's talk business. So, from statistics and the experience of sellers, it is known that to obtain one liter of orange juice, an average of 2.1 kilograms of oranges is required. It will cost from 70 to 150 rubles if you buy raw materials from regular retailers. As a rule, a 300 gram glass of orange juice in shopping centers sells for 80-100 rubles. It is not difficult to calculate the approximate profitability of this business. It usually exceeds 100 percent. There are also bolder figures, for example - some juice sellers talk about 172 percent business profitability.

Lemonade is a medicine for the kidneys

Do you know that doctors use potassium citrate to fight, or rather to prevent, the formation of kidney stones? It is in lemonade that there is plenty of this very healing potassium citrate. There are even studies confirming the effectiveness of lemonade in the fight against kidney stones.

In principle, natural lemonade is prepared quite simply at home. To prepare the Lemonade drink, sugar, citric acid, and a composition consisting of lemon tincture, apple juice and coloring are used. This drink has a yellow color, a refreshing taste and the aroma of lemon essential oils. As a rule, it is prepared in breweries and non-alcoholic production enterprises.

The recipe for classic natural lemonade is quite simple:
Pour a third of a liter of lemon juice (about 12 lemons) into a large container, and add 50 grams of sugar, one and a half liters of high-quality water and ice. After the sugar has completely dissolved, the resulting tincture is further diluted with water.

However, our own production of natural lemonades is unlikely to compete with large manufacturers, since “natural lemonades are expensive to prepare and are not available on the market, and artificial lemonades have a very long shelf life.” In this regard, it is worth noting that lemonade is an assortment drink, along with other more popular products.

Where does a business start?

The place where to sell fresh juice, lemonade or milkshake is more or less clear: in children's parks, on beaches, in cinemas and in shopping centers, that is, where parents walk with their children. But it’s best to set up a sales point next to a cafe. You will save time, money and nerves that will be required to organize your own food business. It’s easier to negotiate with the owner of the cafe and work under his roof. For this, of course, you will have to share, but the risk is significantly reduced. Besides, if the cafe is open, it means there are customers. This is better than standing at the end of a deserted alley, where there are rare onlookers, clutching an entrepreneur's certificate in your pocket instead of a thick wallet.

If a newly minted businessman decides to set off on a solo voyage, then he will have to study the requirements of SanPin 3.2.6.1066-01 “Sanitary and epidemiological requirements for trade organizations and the circulation of food raw materials and food products in them.” It is also necessary to obtain permission from Rospotrebnadzar, a health record, a certificate of a private entrepreneur, and switch to imputed taxation from the tax office.

Equipment

For the milkshake:

Equipment intended for preparing milkshake is divided into mixers and freezers. The mixers are designed for whipping cocktails with a 70 percent air content and their price starts from seven thousand rubles.

Freezers prepare milkshakes that resemble melted ice cream, with natural and forced saturation of the mixture with air, with ten and fifty percent overrun, respectively. As a rule, they are designed to prepare from one to four types of cocktails. Dispensers deliver the required volumes of milk and ice cream into a special mixer, into which the desired syrup is added. The seller presses the button corresponding to the selected syrup. Everything else is done automatically. The cost of such devices starts from 270 thousand rubles.

Forfreshly squeezed juice

To begin with, you can buy and install a universal and citrus juicer. Their price ranges from 690 rubles for a citrus juicer to 128 thousand rubles for a professional universal juicer. To maintain hygiene, you will have to take care of the water supply and sewerage. Anyone who is confident of success can buy a freshly squeezed juice machine "OR 100" at the price of a budget foreign car - for 8950 euros. But you won’t have to pay the seller, and the buyer will see with his own eyes the process of making the juice.

For selling lemonade

To sell lemonade, it is rational to use standard equipment for selling kvass.

• Equipment of a typical mobile point for selling kvass:
• refrigerator (required for storing bottled kvass);
• a special bottling stand with equipment for kvass;
• chair;
• trash basket, trash bags, viscose napkins, water bucket with lid;
• an umbrella with a stand, an awning that provides protection from the sun (when working outdoors);
• several KEGs (half of them are needed to exchange for new ones, half are in operation);
• overalls for the seller;
• manufacturer/seller logos;
• disposable cups of various sizes (usually 0.2 and 0.5 liters), PET containers.

For supporters vending(trade through vending machines) manufacturers and wholesalers offer lemonade machines for 99,990 rubles. This wonderful device is equipped with a coin and bill acceptor and automatically pours the drink into disposable plastic glasses. The developers also took care of remote control via a GSM modem (SMS messages) or GPRS modem (Internet). Lemonade is loaded in two KEGs of 30 or 50 liters each.

What do experienced people think about it?

Lyudmila Ivanovna is a distributor of fresh juice and lemonade in Anapa.

« I don’t know how it is in other cities, but here, at the entrance to the beach, there is constant excitement. I change kegs every hour, order oranges twice a day. When I go to bed at night, I keep dreaming about how I pour lemonade. The income is large, but there are also a lot of expenses. The place is especially expensive... you understand. That year in June I had 40 thousand rubles, in July - almost a hundred, in August - thirty. Clean... Is it profitable? Judge for yourself».

Katya, a student, sells lemonade in a city park in a small town.

« I only go out on Friday evenings and weekends. Buying is sluggish. The owner pays me a penny per glass. So that turns out to be three to five hundred rubles a day. How much does he have? I think so too. This is his third business. I bought the equipment a long time ago and at a low price. Why not trade if everything is fine?”

Arthur sells freshly squeezed juices in a shopping center.

« In this case, the main thing is the location and the weather. For there to be income, profitability must be off the charts, at least a hundred percent. It is important that there is always a crowd of people. Herd feeling. If others drink, than I am worse off. That's roughly what many people think. Income? If there was no income, I wouldn’t trade».

The question of how much to sell these drinks is quite rhetorical, and, first of all, depends on the public that the outlet serves. And expenses are assessed individually, depending on who agrees. In any case, if done correctly, a summer business on soft drinks can provide a good income.

It is no coincidence that the milkshake business in our country is booming. If we analyze all possible summer types of income, then this one will probably be one of the most profitable. The reason for this is minimal start-up costs and the ability to sell the drink for as long as possible, even after the end of the season. The main thing is to find free retail space on the premises. By the way, this is not at all difficult, since the counter and the machine for making milkshakes take up very little space. In winter, sports clubs and children's play complexes are suitable for business.

• Features of milkshake production technology for sale
• What equipment to choose for making milkshakes
• Tips for choosing a mixer
• How much money do you need to start a business?
• Step-by-step plan for organizing a business selling milkshakes
• How much can you earn in business?
• Which OKVED code to indicate when organizing a milkshake outlet?
• What documents are needed to open a business?
• Which taxation system should I indicate when registering?
• Do I need a business permit?

Features of milkshake production technology for sale

The main principle of making milkshakes is more foam. The more it is, the tastier the drink. Its taste then seems rich and light. This foam is produced by a mixer. This apparatus for the production of milk drinks is called basic.

You need to understand that equipment for home use and professional use are very different. Household appliances are usually equipped with plastic bowls, but for frequent use containers made of stainless steel or aluminum are better suited. Due to this, professional equipment is quite heavy (7-10 kg), and therefore is stationary. Modern bar mixers always have more power. Their design makes it possible to regulate the speed, which is especially important when preparing cocktails.

Mixers are:

• single-horned;
• two-horned;
• three-horned.

The last two types make it possible to prepare several types of cocktails at the same time. Before buying equipment, you need to calculate how many servings will need to be prepared per hour, taking into account the traffic of people, their purchasing power and demand. Long lines and waits of even a few minutes usually turn off shoppers.

What equipment to choose for making milkshakes

You can start a business by purchasing even the simplest model of the first type. Mixers today are represented by many brands. They differ in power. One of the most famous brands is Hamilton Beach. The most popular professional model of this brand allows you to prepare five servings of drink in one minute. In this case, the volume of one serving is 250 ml. The rotation speed of the working body is 18 thousand revolutions per minute. Such a device costs from 500 to 1350 dollars, depending on the number of horns.

There are a number of other brands that have proven themselves from Italian manufacturers. Macap and Dihr are modern equipment and reliable bar technology. The rotation speed of the working body is from 10 to 15 thousand revolutions per minute. The most expensive device of these brands costs no more than $700.

If you choose equipment for making milkshakes, you need to take into account not only its productivity and speed of customer service, but also the ability to save ingredients for milk drinks. To prepare one cup of milk drink, with a capacity of 900 g, you will need:

1. 200 ml. milk (its fat content should be at least 3%);
2. 40 gr. ice cream "Plombir"
3. 20 ml. any syrup. It will give the drink taste and aroma.

Despite the small quantities, you will need a lot of ingredients. You will need to purchase a special freezer. It is better to negotiate the supply of raw materials with wholesalers. This way, the supply of ingredients will be timely, and the cost of the drink will be lower.

Another brand that experts advise you to pay attention to when choosing equipment is called Sirio. They are produced by the Sirman company. The kit includes fastenings to a bar counter or wall. The modern design is developed in accordance with all the rules of ergonomics; working on this equipment is simple and convenient. The Sirio device is one of the latest developments from the manufacturer of professional equipment. Bowls can be 0.75 ml or larger. Noteworthy is the Sirman Sirio 2 model, which is made of chrome-plated metal. The column is injection molded and does not contain corners or seams. This makes it easier to maintain the equipment. The device is equipped with a reliable ventilation system.

Another Italian brand Fimar. It is rated as safe equipment. It is stable, and the electric motor is activated only when the bowl is fixed in a special device. All processes are controlled automatically. The bowls are made of stainless steel, usually there are one or two. Popular bar equipment is the FIMAR FR 2G model. It is suitable for preparing milk drinks with the addition of ice cream. The device is equipped with two bowls with a volume of 0.9 liters and a nozzle for preparing coffee drinks. The body is made of aluminum. Speed ​​of revolutions – 1.5 thousand per minute. The dimensions of the mixer are perfect for a bar: 220x330x450. The entire set weighs 5.6 kg.

To choose equipment for mixing milkshakes that will serve your business for a long time and reliably, you need to adhere to some rules:

• Optimal power is 280-500 W, although more powerful models are also available. When choosing, you need to consider the volume that will need to be mixed.
• Bowls in professional machines can be of very different sizes. There are models where the container holds about 30 liters of liquid, but usually containers up to 2.5 liters are enough to operate a cocktail bar. When choosing, you should take into account that the output volume of the drink is actually 0.5 liters less, since filling the bowl to the brim will lead to splashing.
• The equipment allows you to adjust from 5 to 10 speeds. This set allows you to select operating modes when preparing different drinks.

In any case, the device must be selected taking into account the demand for the product at a particular outlet.

How much money do you need to start a business?

In the end, we will provide some numbers that will help the aspiring entrepreneur decide what else is needed to start this milkshake business.

If you sell drinks for 50 rubles per serving, then the net income will be 16.95 rubles. The option of using a dry cocktail mix is ​​very profitable. In addition, milk costs are calculated based on the price of 43 rubles per 1 liter. In another region they may be lower, and accordingly income increases.

To start you will need:

1. Mixer – 10-30 thousand rubles.
2. Freezer (chest) – 12-15 thousand rubles.
3. Renting a retail space will be 6-7 thousand rubles per month.
4. Additional equipment – ​​1-3 thousand rubles.
5. The initial purchase of raw materials is 3 thousand rubles.

All equipment to start making milkshakes can be purchased used. Then the initial investment can be reduced by 50%. The profitability of the business is about 400-700%, depending on the traffic of the outlet, which will certainly please the owner of this business.

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Step-by-step plan for organizing a business selling milkshakes

Before you start registering your activity, you should conduct marketing research of the market - go around the region where the drink will be sold, and conduct an analysis of competitors and prices. Next, they register with regulatory authorities, draw up a rental agreement for the premises, and purchase equipment. You should act before the onset of heat.

Important! The sale of milkshakes is characterized by seasonality. Activities should begin in winter in order to have time to organize and launch a retail outlet in accordance with all requirements.

How much can you earn in business?

On hot days and with delicious cocktails available, daily sales of the drink can exceed 150 servings. The cost of a milkshake is 15 rubles, the sale is 50 rubles. With proper business organization, income reaches 100-150 thousand rubles.

Which OKVED code to indicate when organizing a milkshake outlet?

For the preparation and sale of milkshakes, OKVED code 56.1 is used. In accordance with the all-Russian classifier, it regulates the activities of public catering establishments.

What documents are needed to open a business?

It is mandatory to register activities with the tax office. The best option is. When creating several branches, a legal entity is formed (this legal form is extremely rare).

In addition, equipment must have quality certificates. SES workers will also ask you to show the seller’s health certificate.

Which taxation system should I indicate when registering?

The simplest and most accessible tax system for small businesses is the simplified tax system with a rate of 6% or 15%.

Do I need a business permit?

The Russian Federation Law on licensing activities does not require a special permit to sell milkshakes. But it is necessary to visit the regulatory authorities and obtain the relevant documents.

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• The whole truth about cocktails
• • • • Similar business ideas:

The most difficult thing in organizing a business on oxygen cocktails is not the size of the entrance ticket. To open one point, it is enough to invest no more than 50 thousand rubles. The main difficulty is choosing the location of the bar. For the successful implementation of the project, it is necessary to select the most accessible place, while the audience itself must be sufficiently solvent...

In this regard, island spaces in large shopping centers are most often rented to accommodate an oxygen bar. The rent here is very high - from 5,000 rubles per square meter. One thing saves you - you don’t need large areas for a bar. All equipment is placed on 3-4 m2. However, monthly rental costs are about 15 - 30 thousand rubles, which still need to be repaid.

Oxygen cocktail manufacturing technology

The price for one serving cannot be less than 50 rubles. Otherwise, it will be extremely difficult to make money. Oxygen cocktails are still not very common and in most cases they are bought on the principle: “let me try this thing.” This is not kvass, which you can sell for 10 rubles and earn purely on the turnover.

The good news is that the process of preparing oxygen delicacies is extremely simple. In fact, to prepare an oxygen cocktail, you need two main components: regular packaged juice and foam. Foam is obtained from foaming powder. Instead of foam, licorice root extract or spum mixture is sometimes used.

The bar itself is a structure that includes a sales counter, an oxygen concentrator (oxygen station) and a station with aromatic capsules (up to 40 different flavors).

Where to start a business on oxygen cocktails

You can start an oxygen cocktail business by opening one oxygen bar, investing no more than 50 thousand rubles. Popular places to place an oxygen bar:

• Shopping centers;
• Health complexes;
• Entertainment centers;
• Fitness centers, swimming pools;
• Beaches;
• Kindergartens and schools (outdoor bars).

Which OKVED and which tax system to choose to start a business on oxygen cocktails

1. Register an individual business with the local branch of the Federal Tax Service (tax office). Suitable OKVED: 52.11 “Retail trade in non-specialized stores.” Taxation system - simplified tax system or UTII;
2. Conclude a lease agreement for the placement of the device. It is enough to rent 3-4m2.
3. Obtain permission to trade in a designated place from Rospotrebnadzor (notification).

Neither licenses nor certificates are required to carry out this activity.

What equipment to choose to open an Oxygen bar

To open one outlet selling oxygen cocktails you will need the following equipment:

This set of equipment is quite enough to open a small retail outlet in a shopping center.

Alternative - mobile oxygen bar

There is also the option of selling oxygen cocktails through a mobile sales stand. This is a fully equipped complex that can work in almost any convenient location. The battery charge is enough for 6 hours of continuous operation of all equipment. Due to its compact size, it can be transported in a regular passenger car, for example, for trading in a cinema or even on the beach:

In addition to equipment for preparing oxygen cocktails, you will need to purchase mixtures (SPUM). The price for 200 grams is about 300 rubles. Only 2 grams of the mixture are consumed per serving of cocktail (500 ml).

How much can you earn from oxygen cocktails?

The cost of producing 1 serving of oxygen cocktail is about 8 rubles. The selling price for a serving is 50 rubles. The gross profit from one glass (500 ml) is 42 rubles.

If you sell at least 50 servings per day, then the gross profit will be 2,100 rubles per day, per month - 63,000 rubles from one outlet. After paying wages, rent and taxes, the net profit will be about 40,000 rubles from one outlet.

To make your business more efficient and bring more profit, it is advisable to open a network of at least 5 oxygen bars. Moreover, the cost of opening 5 bars will be no more than 300-400 thousand rubles.

The whole truth about cocktails

The oxygen cocktail drink is far from new. It was actively used back in Soviet times, when there was active promotion of a healthy lifestyle. Cocktails were given as prophylaxis in combination with other methods of oxygen therapy. With their help, fatigue and hypoxia were treated, and cellular metabolism improved in patients. In schools and kindergartens this drink was generally required.

However, time passed and the crisis of the 90s arrived. At this time there was no time for health, so the memory of oxygen cocktails sank into oblivion. Today the country is again trying to achieve the right way of life. Conversations about health, limiting the sale of alcohol and cigarettes - all this contributes to greater consumption of oxygen cocktails. This means that entrepreneurs have a chance to tightly occupy their niche in this field.

How much money do you need to start a business?

A business like a bar selling cocktails does not require large investments. Let's try to calculate how much money may be required at the start:

• business registration - 20,000 rubles;
• rent -10,000 rubles;
• raw materials and equipment 75,000 rubles;
• staff salary (2 sellers) - 30,000 rubles.

That is, to start a business you will need 135,000 rubles.

What documents are needed to open a bar selling oxygen cocktails?

No special permits are required to open an oxygen bar. You need to register as an individual entrepreneur. Choose a simplified tax system. The OKVED code for this type of business is 56.30 - Serving drinks. You also need to have:

• printed certificates for equipment;
• certificate for foaming mixture;
• staff medical record;

You also need to register with Rospotrebnadzor and obtain an SES conclusion.

Selling desserts, which are popular with adults and children, is an excellent option for starting an entrepreneurial career. Thus, the production and sale of milkshakes is a type of business that requires a minimum of money and effort, while the demand for such drinks is quite high.

To try yourself in this business, you need to purchase a machine for making milkshakes, a simple set of ingredients and choose a suitable place to open a retail outlet.

How to start a milkshake business

In order to create a milkshake business, the future entrepreneur needs to decide on the location of the outlet and its format. For example, you can locate at the entrance to a recreation park, near a stadium, but in this case the business will be seasonal.

A more effective option is to open a point in a shopping and entertainment center. Of course, rental costs here will be higher, but this is compensated by the fact that you can work in such a place all year round, and the daily working hours of the point will in any case be longer than on the street, which in turn will make it possible to increase profits.

You can sell cocktails in a special pavilion, however, as practice shows, the most profitable format is an island or a separate counter. The main criteria for their placement: high cross-country ability and visibility. The latter is achieved thanks to a bright and interesting design. Thus, the milkshake franchise in most cases involves the transfer of a design solution for the attractive appearance of the outlet.

Advice:Before opening a point selling milkshakes, you need to observe how similar points operate in different places in your city and determine their strengths and weaknesses. Taking into account the information received, you can begin to open your own business.

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Equipment

When the point format is chosen, it’s time to purchase equipment for producing a milkshake. Currently, the market offers a wide variety of equipment for organizing this type of production.

Along with new units, you can often find used ones. The latter usually cost 1.5-2 times cheaper, but their purchase carries a certain risk - in the event of equipment breakdown, you will have to carry out repairs at your own expense, while new equipment is under warranty.

The main means of production in this business is a professional milkshake mixer. The higher its power and performance, the faster the customer service process will occur.

The cost of a mixer depends on its technical characteristics, including the number of servings that can be produced simultaneously. For example, a mixer with one glass costs about 9,000 rubles, and a model designed for two glasses costs from 17,000 rubles.

There is also a more modern device for making milkshakes - a freezer. This device already has a built-in mixer, as well as a syrup supply system, which greatly simplifies the cooking process. In addition, most modern freezers are designed to cook several portions at the same time.

The cost of a freezer varies from 25,000 rubles. up to 170,000 rub. For the successful operation of the point, experts advise purchasing a new machine for whipping milkshakes in the price range from 100,000 to 150,000 rubles. Such costs are justified if more than a hundred servings are sold per day.

To start a business, it makes sense to choose a cheaper professional mixer, which will allow you to launch a retail outlet. In the future, when the number of clients increases, it will be possible to switch to more expensive equipment.

In addition to the apparatus for preparing drinks, you need a refrigerator with a freezer to store raw materials. There are no special requirements for this type of equipment, so you can choose the one that is most convenient for the job and affordable.

How much can you earn

The costs of opening a point selling milkshakes consist of the following expenses:

• opening an individual entrepreneur and obtaining the necessary documents (read about that and what it is);
• renting a place;
• purchase of equipment;
• purchase of raw materials.

On average, it costs from 100,000 to 200,000 rubles to open an enterprise.

The cost of raw materials for making one serving does not exceed 7 rubles, and the price of a finished cocktail averages 60 rubles. One outlet can sell from 30 to 100 drinks per day, depending on how well its location is chosen.

Based on approximate data, it can be seen that with minimal sales, monthly revenue will reach 54,000 rubles.

From these funds it is necessary to pay rent, pay taxes and pay salaries to sellers. As a result, about 10,000-15,000 rubles will remain. net profit.