The auto parts business has a high profitability of up to 25% and a payback period of the initial investment within 1 year. Every year there is an increase in the number of cars in Russia and the CIS by 10-15%, and the auto parts market is growing accordingly. First of all, the number of foreign cars is increasing. The number of sales of parts through online stores is also growing. In the article, we will analyze how to open an auto parts store from scratch and with minimal investment and give an example of a business plan with calculations.

Analysis of the auto parts market in Russia and the CIS

Subdivide the secondary and primary market of auto parts. The primary market is the sale of parts for the direct production of a car, the secondary market is the sale of parts through services and stores.

In Russia, according to the analytical agency AUTOSTAT, the share of the primary market is 24%, the secondary market is 76%. Auto parts for domestic cars are leading in the secondary market. So spare parts for domestic cars account for 58%, and for foreign cars 42%.

One of the factors increasing competition in this market is the unification of parts, when the same elements are used for different brands. There are mergers and acquisitions of small companies by larger ones. One of the negative market trends is the increase in the number of counterfeit parts (from 30 to 50%). In addition, the share of gray imports of original parts is large.

According to the marketing agency DISCOVERY Research Group, the share of buyers (aged 20-50 years) of auto parts through online stores is 15%, while in the UK it is 70%. The growth rate of annual sales of auto parts via the Internet is ~25%. This makes the development of Internet commerce promising for the Russian Federation and the CIS. The figure below shows the top 10 global manufacturers of automotive components.

According to PwC analysis

Advantages and disadvantages of auto parts sales business

Consider the main advantages and disadvantages of an auto parts store.

How to open an auto parts store: a business plan

Business form

Auto parts store taxation

When an entrepreneur switches to special taxation regimes, all other types of taxes are not paid. To switch to preferential taxation regimes, the annual income of an individual entrepreneur should not exceed 60 million rubles.

The retail sale of auto parts is one of the activities that are subject to UTII (single tax on imputed income). It should be noted that an individual entrepreneur is obliged to switch to UTII if a law on the use of UTII is adopted in the region. The tax period is a quarter. The declaration by the owner is submitted quarterly by the 20th day after the end of the quarter, paid before the 25th. The tax rate is 15%. If there are more than 50 employees, then it is necessary to report via the Internet. It should also be noted that if the activity of an entrepreneur also implies a type of activity using the simplified tax system, then he must keep separate records! In the event of further expansion of activities and an increase in sales, it will be necessary to become a VAT payer. The reporting form will be - 3 personal income tax.

Stages of opening a store

It is necessary first of all:

• search for contacts of suppliers of the required brand;
• buy or rent a room;
• register as a private entrepreneur;
• hire workers.

Before you open an auto parts store, it is important to familiarize yourself with some legal issues. It is not necessary to register as a legal entity.

Choosing a location and premises for the store

Choosing a location is a key important point for success in this business.. Consider the main aspects of choosing a place and premises:

Supplier selection

Typically, auto shops enter into an agreement with two or three major suppliers, mostly with official representatives. The necessary information for finding dealers is available on the Internet. You should read all reviews related to a particular supplier. In the case of frequent complaints about marriage or low-quality products from a particular supplier, it is better to look for another one. Poor quality products will ruin your store's reputation.

After choosing the main suppliers, you should decide on specific products that will allow you to stand out from your competitors. It can be original high quality accessories or rare oil. Usually the highest margin is for accessories, so this item is worthy of attention. It is important to expand as far as possible the range of auto parts to attract more buyers.

Some suppliers deliver goods for free when ordering a certain amount. This for you at first is an important additional bonus, because transport costs add 2-5% to the cost of goods. Agree on the possibility of returning defective products, because marriage occurs even with trusted manufacturers.

Recruitment

You need to prepare for the first time every day to be in the store, playing the role of a purchasing manager and a salesperson. It is necessary to supervise and train new staff in the standards of your business. Often the buyer, coming to the store with some spare part, does not know its purpose and name. The seller must learn to quickly navigate and select either an analogue or the same spare part. Therefore, the staff must be experienced and have a great desire to work.

With the acquisition of experience, the sales staff is able to resort to various tricks, how to sell bypassing the cash register, using the "left" product. You need to prevent this immediately and decisively. A surveillance camera can help here to monitor the shopping areas, as well as rewarding employees with decent wages, depending on the revenue received by the store. Create comfortable working conditions so that it is more profitable to work honestly. In the case of repeated theft, it is better to fire one or two guilty employees.

Cost calculation for a 50 m² store

Before, how to open an auto parts store area of ​​50 m², you need to take into account the following costs:

1. Documents when applying for legal assistance - 4000-10000 rubles. Save on this is not necessary, take care of your health and time.
2. Commercial equipment - per 1 m² of total area, including the warehouse - 1000 rubles. In our case - not less than 50,000 rubles. Savings of 20-30% are possible when using used furniture (for example, for a warehouse that is not accessible to the visitor's eye).
3. The initial purchase of goods is not less than 2,000,000 rubles.
4. Repair of the premises - about 50,000 rubles.
5. Advertising at the opening (flyers, billboards) - 50,000 rubles.
6. Signboard - 50,000 rubles.

Total 2210000 rubles. This is the required starting amount to open a store.

Let's calculate the necessary amount of expenses to support the business, regardless of profit:

1. Salary of workers (4 people) - 80,000 rubles. The amount depends on the region and is taken conditionally.
2. Room rental - not less than 50,000 rubles. If the premises are in Moscow or in the center of a metropolis, then the amount will increase significantly.
3. Taxes - 10,000 rubles.
4. Utility expenses - 20,000 rubles.

Total - 160,000 rubles per month.

Income calculation

The markup for accessories is up to 100%, and for expensive spare parts - from 30%, the average markup is 50%. Having goods worth 2,000,000 rubles in a 50 m² store in a busy place, you can earn more than 1,000,000 rubles.

Let's calculate the income of an auto parts store:

• Revenue - 1,000,000 rubles;
• Cost price - 660,000 rubles;
• Monthly expenses - 160,000 rubles;
• Net profit - 180,000 rubles / month.

So, the profitability of the business is 18% ( net profit / revenue).

We calculate the payback period for long-term investments: we divide 2,210,000 rubles by 180,000 rubles, we get a little more than 12 months.

Due to the low threshold of entry into the business and its high profitability, the auto parts market is characterized by very tough competition. Therefore, it is important to choose your specialized niche, in which you will need to distinguish yourself with a high quality of service. Examples of such niches:

• right-hand drive Japanese cars (rare parts, can be brought to order);
• trucks of foreign and domestic production (heavy wear and tear due to commercial use);
• domestic passenger cars (often break down).

The most popular products, regardless of niche:

• engines;
• bumper;
• side doors;
• stop signs;
• headlights;
• side mirrors;
• hubs;
• racks;
• pendants.

To simplify the work of a sales manager, you can use special programs. The manager will have access to information from a single source. Saving his working time will be 30-50 hours per month. The payback of such a program is 1-2 months. One of the good options for such a program is Auto Business Assistant.

For a motorist, the most valuable qualities in a seller are the competence and ability to help in the selection of the necessary part, to adequately assess its quality. The customer will become more loyal with the possibility of returning a defective part. When selling, it is important to give him a guarantee, which is provided for by law. It is important to create a feeling in the client that he has acquired the best at the best price, and in which case the money will be returned to him.

Not the best option is to attract penny discounts or low prices. This will alienate those customers who believe that good things don't come cheap. In addition, your authority, accumulated over the years, may suffer.

So, after assessing all the risks and costs, you can start your interesting, but difficult auto parts business. Income will gradually increase over the years if everything is done correctly.

Driving on Russian roads leaves no one indifferent. Trouble lurks on all sides. Car owners have to purchase parts and elements more often. Meanwhile, the number of cars owned by the population is growing, and in 2017 the fleet of passenger cars totaled 39.35 million units. In other words, these figures look like this: there are 249 passenger cars for every thousand Russians. Every fourth is a compatriot behind the wheel. The condition of the roads and the number of cars are two strong reasons to consider starting your own auto parts business.

How to start a business selling auto parts: assessing the risks

Any business requires a clear action plan and a comprehensive analysis of the subject. We take a piece of paper, divide it into two columns and write down the clear benefits, studying the pitfalls.

In the role of explicit virtues may perform:

• stable daily income;
• opportunities to attract new customers (the number of cars in the population is growing every year);
• high marginal profit (for certain types of goods, the margin is up to 80%);
• grace periods of taxation;
• organizing a parallel online business (opening an online store with home delivery).

Underwater rocks:

Your list will look different. The main thing is to meticulously study each item, check the numbers with a pen and a calculator, think about how to get around the pitfalls, perhaps turn the pros into cons, and optimize costs.

What auto parts are in demand?

Let's say there are two great parts stores in your area. What to do? The answer is simple. Create your own unique selling proposition. Look at the cars around, think about what their owners need.

Here are some interesting directions for reflection:

• sale of spare parts for motorcycles, ATVs, snowmobiles;
• maintenance of municipal and road equipment. Kamaz, tractors, heavy trucks;
• right-hand drive Japanese cars (rare parts can be brought to order);
• sale of accessories and related products;
• highlights of your service - "coffee as a gift", "ordering spare parts via the Internet", "courier delivery". What else?

If you are rushing between spare parts for Russian cars and foreign cars - stop, watch, talk with car enthusiasts. Definitely, with regard to auto parts, the demand for domestic models is higher, their market share is 58% of sales.

The owners need to repair the Lada and Niva more often, but their parts are also cheaper. Trade in spare parts for "foreigners" is more profitable, but it is important to correctly determine the manufacturing concerns, find profitable suppliers, and think over the possibilities of unifying parts.

In parallel with the process of analytical activity, start working with paperwork, finding premises and possible suppliers. Act according to the plan, quickly and decisively.

What you need to open an auto parts store from scratch: registering a business

There are two forms of organizing an auto parts business. When opening a small retail or online store, it is enough to register as a . With a package of documents, contact the tax service, and within 5 working days you will receive a certificate of registration.

Documents required before you open an online auto parts store, you need a little:

1. application for state registration of an individual;
2. receipt of payment of the state fee for registration of IP;
3. application for the transition to a simplified taxation scheme;
4. a photocopy of the passport (the main spread with a photo and information about registration at the place of residence).

In the case of creating a partner retail network and attracting borrowed capital, register an LLC (limited liability company). Here you will have to tinker longer, the package of documents will be more solid. First, it will be necessary to go through the procedure for registering a legal entity, draw up constituent documents, and only after that - apply to the tax authority with an application for registration of an LLC.

Important: In addition, you will have to conclude contracts for the lease of premises, for the supply of spare parts, for garbage disposal. The fire inspectorate must obtain a conclusion on the compliance of the premises with fire safety requirements.

What does it take to open an auto parts store?

Room search

Select the premises based on the characteristics of the business and infrastructure of the area. Make sure there are no similar stores nearby.

Important: pay attention to the places of accumulation of cars, evaluate the surrounding areas. Gas stations, large shopping centers, roadside cafes - each of these places can be an excellent starting point. The minimum area is 50 m².

There are no strict requirements for the building, consider only a few recommendations:

• whether the possibility of equipping a warehouse and utility rooms is provided;
• availability of communications (heat, electricity, water, sewerage, telephone);
• parking place for 4-5 cars.

Auto Parts Store Equipment

A list of the most necessary commercial equipment for an auto parts store: shelves, display cases, racks, boxes for storing small parts, a table, a cash register. This is a necessary minimum, in the process of work it will become clear what else to buy.

Do you need a computer and a printer, additional shelves and racks ... It may be necessary to organize a customer relaxation area with a comfortable sofa and a coffee machine.

Product range

Determine the amount you are willing to spend to purchase the item. With modest financial capabilities, it is difficult to open a point where almost everything is sold. Therefore, start with a narrow specialization, and gradually expand the range in the process of activity. Monitor, identify the most popular parts (bumpers, headlights and brake lights, side mirrors, pillars, suspensions) and purchase them first.

How to find auto parts suppliers?

As a rule, large auto parts stores cooperate with 2-3 suppliers, preference is given to official dealers. Information about them can always be found on official websites.

Having concluded a contract for a small consignment of goods, carefully study the delivery time and the clause on the return of low-quality products. After all, defective parts are found even from trusted suppliers. Separately discuss the terms of discounts when buying wholesale lots.

Sometimes free shipping is a nice bonus.

At the next stage, decide on the products that will become the highlight of your store and distinguish you from the crowd of competitors. Such items can be original accessories, modern gadgets, car care items.

Accessories are usually sold at a higher markup, so keep this in mind when looking at vendors.

Recruitment

At first, you will have to constantly be in the store, acting as a director, sales assistant and purchasing manager. New staff needs training in your business standards and regular supervision.

Minimum Required Recruitment of Employees consists of two salesmen and an accountant. Gradually, as necessary, expand the staff: a purchasing manager, a cleaner of premises, a warehouse worker.

Sellers should quickly navigate the assortment, know the nomenclature, it is desirable to have their own car in order to give professional advice. If the buyer is unsure of himself, a competent employee will assist in the selection of spare parts, offer analogues and related products. Experience and a desire to learn make a good sales consultant stand out.

Sale of spare parts: approximate costs when opening a store

No one knows the exact amount of investments your business will require. You can only make preliminary calculations.

Here approximate calculation of expenses when opening a store with an area of ​​50 m²:

Total: the minimum amount is 1,350,000 rubles. Maximum - 2,000,000 rubles. This is the necessary start-up capital to open an auto parts store.

If the amount seems unbearable to you, take up the analysis again, look for ways to optimize costs. For example, make repairs with your own hands, buy used equipment, remember that the best advertising is the recommendations of friends and acquaintances, attract customers with excellent service.

Is it profitable to open an auto parts store?

Chickens are counted in the fall, so making profit calculations in advance is a thankless task. Nevertheless, profitability parts business is approximately 18%. Payback investments - an average of 1-1.5 years.

Now you theoretically know how to open an online auto parts store from scratch - that means you have started. After an in-depth analysis of opportunities, risks and costs, make an informed decision about starting your own auto parts trading business. Try and be successful.

Auto parts trading in Russia is a highly profitable business, the success of which is accompanied by several factors. The number of car owners is growing year by year, it is always necessary to maintain the "iron horse" in a technically sound condition, wear and tear of various parts and mechanisms constantly occur.

A stable income for the owner of an auto parts store is facilitated by the love of our motorists for their offspring, which goes beyond all boundaries. They are ready to get the necessary parts for crazy money, if only the “swallow” runs like new and is in no way inferior to the neighbor.

Such observations are pushing many businessmen to think about how to come to grips with the trade in auto parts. Immediately before them the question arises: how to open an auto parts store? What are the nuances to consider so that the business does not burn out? Let's figure it out.

Where to begin?

Conduct market research

Explore the car market in your area

It is important to know the brands of cars that are in demand in a particular city or area. Find out which cars the locals prefer: domestic or imported. According to research data, in large cities premium foreign cars predominate, in the provinces the share of imported and domestic cars is almost the same. Among foreign cars, budget variants of Chinese and Korean cars, used cars of European manufacturers are in demand.

Assess the solvency of future customers

A metropolis and a provincial town with a population of 150-200 thousand inhabitants usually mean different levels of income. Give priority to dynamically developing regions with developed infrastructure and good indicators of growth in gross income per capita.

Assess the market size

It is known that a fifth of the inhabitants of the Russian Federation has their own car. When 150-200 thousand people live in the town, the number of cars will be about 30 thousand. Considering that the population density decreases with distance from the capital, this figure will still be real: the niche is filled by residents of the surrounding villages who come to the city for spare parts for their cars. There is room for development.

Rate your competitors

Do not be lazy, get acquainted with the stores of your competitors. Evaluate their location, assortment, niche that each of them occupies in the market, price level and bonus system, if any, facade design, interior, types of advertising that they use. Of course, in a large city, this project is quite difficult to implement. But, in medium and small cities, a visual inspection of retail outlets can really be done in 1-2 days. Addresses of car dealerships are easy to find on the Web. After analyzing the work of competitors, you will understand what to focus on.

Choosing a location for an auto parts store

In large cities, it is desirable to locate a store in the center, where there are always many owners of expensive foreign cars. Convenient access roads are required.

On the periphery, the options for locating the future trading enterprise are different. If you decide to open an auto parts store for foreign cars, the central part of the city, where the offices of large companies, banks, government agencies, where the public gathers with money, will be the right place. The "Red Line" with a dense flow of cars is always attractive for locating business facilities.

Another option is to create a similar business project on the outskirts, next to which there is a busy highway. Your shop window should be noticed by every motorist passing by. Only then will you have clients.

Business plan

After studying the market of this region, draw up a detailed business plan for opening an auto parts store. Contact an intelligent economist who will develop a detailed business plan, taking into account your opinion and the specifics of a particular city, district or region. If you do not have enough own funds at the time of preparation for the opening of the shopping complex, contact the credit department of the bank. Credit funds without a clear action plan and detailed calculations will not be provided to you.

Important: such a detailed description of the preparatory process is necessary for the businessman to take the possible risks seriously and realistically assess the prospects for opening another auto parts store in the region of his choice. It's no secret that some businesses fail. The main reason is the neglect of market capacity research and self-confidence.

Yes, it's hard work. Be prepared to work around the clock at first. The better you test the ground, the more accurate your decisions will be. It's not enough just to say: I want to open an auto parts store. You need to make an effort, show interest - and the costs will pay off.

prospects

You conducted a preliminary market analysis and decided that there is a free niche. What does the auto parts business promise?

This business is profitable. The gross margin ratio ranges from 25 to 75%. What does it mean? After deducting all costs from the amount of revenue, you still have a decent profit. Having invested about 1.5 million rubles in your business, with a well-organized trading process and a sufficient number of buyers, you can receive up to 300 thousand rubles every month. arrived. The investment will pay off within a year.

Are these numbers real? Certainly! The sales margin is often 20-100%. Remember how much parts cost. Their owners spend up to 15 thousand rubles a year on car maintenance. Spare parts account for a significant share of the costs. Multiply 30,000 motorists in a provincial town by 15,000 rubles. Get about 400 million. A few million from the total pie is really to grab.

Preparation of documentation

What documents are needed to open an auto parts store? The package is standard.

Your steps:

1. Organize your business activities. Obtain a certificate of state registration of a legal entity. If you do not plan to carry out large wholesale deliveries of parts and components, (IP).
2. Get the codes from the State Statistics Committee. First of all, spare parts.
3. Contact the tax office and get a certificate for tax registration.
4. Conclude agreements: on the lease of the selected premises and on garbage disposal.
5. Get a fire inspection opinion that your store complies with fire safety requirements.
6. Pay for a patent to open an auto parts store.

Financial expenses

The initial capital is at least 1.6 million rubles. Components:

• payment for the lease of premises - 40 thousand rubles. monthly;
• commodity stocks in the warehouse and on the trading floor - 1 million rubles.
• purchase of commercial equipment (racks, shelves, showcases), computer equipment, connection to the Internet, arrangement of the premises and its repair - up to 500 thousand rubles;
• staff salaries (two sales assistants, an accountant). Monthly from 40 thousand rubles;
• utility bills - up to 15 thousand rubles;
• other expenses (advertising, promotions, stationery, contingencies) - up to 100 thousand rubles.

The size of the trade margin is set by the owner based on a comparison of this value with competitors. By lowering prices a little, you will increase sales. The minimum markup is 25%. Often sellers increase the markup to 40-50% or more.

Recruitment

Get ready for the fact that at first the duties of the director, the purchasing manager (purchaser) will be performed by you yourself. There is a positive side to this. You will not only save on payroll, but also delve into all the intricacies of the business.

Required state:

• sales assistant (2 people). Salary level - from 15 thousand rubles. per month. Increases the quality of work and interest in piecework wages: rate (from 5 thousand rubles) + percentage of sales;
• accountant. Until the sales volume reaches the planned level, use the services of an invited specialist. Salary - from 5-6 thousand rubles. per month.

Requirements for sellers:

• knowledge of the entire range of spare parts offered for sale;
• it is desirable to have your own car so that the consultant can give practical advice on the replacement of parts (if the buyer hesitates when choosing) or offer an alternative option;
• grammatically correct speech. If the seller is well versed in the device of the car, can “from and to” advise the client, then at first you can turn a blind eye to vernacular or insufficient knowledge of terminology. But, a specialist who does not want to improve the level of literacy, after a while, will begin to annoy some clients. The culture of speech must be developed necessarily.

Auto Parts Suppliers

Reliable suppliers are a guarantee of successful operation of the enterprise. If you have friends who supply auto parts, great. If not, look for supplier addresses on the Internet. Read reviews about them, collect more information.

Specify:

• delivery details;
• payment procedure;
• guarantees;
• availability of bonuses and discounts.

Where to buy auto parts?

Options:

• from intermediaries;
• directly from the manufacturer.

The second option involves lower prices. At the same time, intermediaries for regular customers establish a system of discounts and offer bonuses for the volume and number of orders. When purchasing large quantities of goods, the benefits can be significant.

• after studying the market, decide: you will open a company store selling spare parts of one brand of car or offer customers parts for cars of various brands;
• perhaps you will occupy a niche of spare parts for foreign cars or domestic cars, Japanese, European or American cars;
• dumping is a good option. But, don't overdo it with price cuts. Competitors will become angry, and buyers will begin to doubt the quality of the products supplied. Better - small discounts, but with each purchase. A cumulative bonus card for regular customers is a rational solution;
• place information about the store on billboards, banners along the roads so that the car owner’s eyes catch on while traveling. Distribute brochures and flyers. Newspaper is not the best option. Over time, testimonials from satisfied customers will be your best (and free) advertisement.
• do not spare the money to buy or rent a car to deliver spare parts to the garage or to the client's home. "Gazelle" is an acceptable option. Fast delivery is a definite plus in your piggy bank.
• ensure the availability of popular, in-demand spare parts in stock;
• organize the work according to the catalog;
• create a website for your online store. Sales volumes will increase. Keep in mind that additional investment will be required. In this case, fast delivery of goods is an important condition for the positive image of your company.

Consider the recommendations that will help you open an auto parts store from scratch. A good strategy, perseverance, flair, quick response to fluctuations in demand will help bring your trading company among the best in the region.

If you want to start a profitable and stable business, we recommend that you open an auto parts store. Spare parts are always needed - the number of cars in Russia is growing, and the quality of roads is constantly falling. With the right approach to business, you can quickly recoup all investments made and even create a whole chain of stores.

Introduction

Despite the outbreak of the crisis, there were no fewer cars on the roads. Few people switched to public transport - people continue to drive private cars as before. Some employees have even increased the number of trips - more meetings and consultations are needed to maintain the desired level of sales of goods.

Even those who have been directly affected by the crisis do not put the car on a joke - they simply reduce the number of trips. But if something happens to the car, they will definitely repair it. And for repairs, spare parts are always needed. Let's figure out what start auto parts business and what is needed for this.

How to start

First of all, study your competitors. Surely in your locality there are shops selling spare parts. Visit them, consider the range of products and prices, opening hours and location. Think about how to get local service stations and car repair shops interested in buying parts from you. Perhaps you can offer them preferential prices or short delivery times.

The auto parts store is a fairly profitable and interesting business. Initially, you will not have many customers - out of habit, people will go to buy spare parts in trusted stores. But if you trade competently, sell only high-quality spare parts and arrange various promotions, then you will quickly fill your customer base. And yet — people buy parts all the time. There will be no such principle as in an electronics store when a person makes one purchase every 2-3 years. The car is constantly in need of spare parts.

Types of spare parts stores

Shops selling spare parts fall into two broad categories:

1. Internet shops.
2. classic stores.

Classic stores are also divided into several types. Some are engaged in the sale of spare parts exclusively on order, the second have their own warehouse and showcase, and others sell only parts for certain types of cars.

For a small parts store, it is usually enough to register a regular IP. This will allow you to save on taxes and quickly submit reports without unnecessary headaches. If you want to open a large store, conclude contracts for the supply of spare parts to well-known service stations, etc., then it is better to choose an LLC. This will allow you to get more customers, but will increase your tax rate.

Your store should have everything from oils to tires

Requirements for the premises

Any cost of starting a business can be divided into two types:

1. Permanent (salaries, taxes, rent, purchase of goods, repairs).
2. One-time (purchase of premises, equipment, registration and furniture costs).

One of the main expense items will be the building for your store. If you plan to open a full-fledged establishment, then you need to find a room with a size of 50 m2 (preferably at least 80 square meters), which should be divided into a warehouse, a trading floor and a staff room. It is best if the premises are located near a car wash or car services, near garage cooperatives, near a major highway or in residential areas. The building must have running water, sewerage, electricity, ventilation and a fire alarm system. The best option would be a room with two entrances: customers will come through the main one, goods will be imported through the back one. There should be at least a minimum amount of parking in front of the building itself. From the equipment you will need strong racks, showcases and racks.

For accounting, you will need a computer with appropriate software, internet, telephone and furniture.

Online store

An online store allows you to organize a business with minimal investment. To do this, you only need an office (you can even work from an apartment). You will save on:

1. Rent.
2. Personnel.
3. Public services.

Many novice businessmen open an online store and resell spare parts by buying them in classic stores. This is the wrong approach that will not bring you serious profit. It’s more correct to buy the most popular goods on your own and ship immediately after placing an order, rather than running around the city looking for the right part.

An online store can significantly expand the list of your customers.

Some warehouses allow you not to buy goods, but to take them for sale. This is a great option for online stores.

let's consider how to open an auto parts store from scratch and take goods for sale without investing in it.

You will need a website that you can order from freelancers or create yourself on numerous free engines. Then you will need to promote it in search engines for given key queries. After that, you will have real visitors who will place orders, and you will send them goods. To take it for sale, you need to agree with suppliers . Usually they give goods for sale, subject to a monthly return of a certain amount to them. If you go for it, you can significantly save on investments.

But usually an online store is opened not as a separate business, but as an addition to an existing one. When you have an active parts store, you will open your website in order to attract a large number of customers.

Staff and assortment

You will need:

1. Shop assistant.
2. Administrator-accountant.
3. Loader-cleaner.

At the initial stages, you can perform the role of administrator and accountant. In this case, you only need a seller, who can also become a loader. But in the future it is necessary to hire people for this work.

To select an assortment, you need to decide what exactly you will sell. Perhaps you will focus on domestic cars. Or for trucks. Or any specific brand. You should always have in stock all spare parts and consumables:

1. Motor oils and other technical liquids.
2. Ball joints, gaskets, various rubber bands, etc.
3. Optics.
4. Tires, wheels.
5. Glass.
6. Spare parts for chassis repair (shock absorbers, springs, struts, etc.).
7. Candles, screws, wipers, pumps, first aid kits, etc.

In order to successfully compete with competitors, it is necessary to set prices by 5-10 percent less by organizing high-quality delivery of spare parts on order. You should have both original spare parts and “analogues” in your assortment - people often buy cheaper goods.

A separate building will allow you to open an additional business - a car wash or tire fitting

Suppliers

Where to find suppliers? On the Internet, in newspapers, in the media. You need to select several quality sellers who will not only offer the right assortment, but also guarantee that delivery times will be met. If you constantly miss the deadlines, then the number of customers will drop sharply.

Advertising

You can promote the store even before it opens. Launch an advertising campaign with flyers, banners, streamers. Focus on a good assortment, affordable prices, discounts, minimum delivery times. Hold various promotions and contests, make yourself a good sign, create groups on social networks and topics on local forums. Offer a discount to regular customers, make small discounts for pensioners and students - you need to bet on regular customers.

Profitability

In this article, we present only an example auto parts store business plan , since everything is highly dependent on location and many other factors. To open a standard store with an area of ​​80 m2, equip it and fill it with goods, you will need about 2 million rubles. Profit for the year with the right approach will be at least 1.4 million rubles, that is, the store will pay off in about 15 months and after that it will begin to bring you additional profit.

In order to raise income, you can organize a car wash or service station near the car dealership. This business has excellent prospects for development, and the profit will be constant and high!

In contact with

The number of cars on the roads is constantly growing, which means that the need for auto parts stores is also increasing. Where to start and how to open an auto parts store? You need to start by determining what you want to sell. Parts, accessories, chemicals, oils. If you want to sell everything at once, then the investment, respectively, is greater.

If this is, for example, auto chemical goods, then you need to find someone who understands it and find out what you need to buy first. If these are spare parts, then you need to know which cars you want to sell spare parts for.

How to complete the warehouse of spare parts? Firstly, all consumables must be available: brake discs, pads, suspension parts - ball, tie rods and tips, all filters. There is no point in taking something global, like a roof for a car.

Be sure to know the sore spots of the cars for which you sell parts. You can easily find this information on online forums where owners share their experiences with car breakdowns and maintenance. Each car has its own “sores” that you need to be aware of.

When you know about the weak points of cars, you can order parts in advance. The longer the delivery of parts from the dealer to you, the cheaper it will cost. If you place an order “for tomorrow”, then you will be given a spare part from the warehouse that has lain there for a long time, and they will charge one price for it, but if you order a part, say, 2 months in advance, then it will not stay in the warehouse, as it passes in transit, so the markup is lower.

As a result, you get parts cheaper and in stock so when customers call, you can offer them to come and buy right away, which may even be cheaper than if they buy a part to order with a 2-week lead time in a regular parts store.

How are spare parts selected? There are original catalogs of automakers, in which each spare part has its own number. There are also special catalog programs that extract numbers of identical non-original spare parts from the original number.

Many car owners already have their own established preferences, while others, on the contrary, trust the choice of the seller.

Be sure to have at least two options for spare parts - expensive and cheap. Three are even better - expensive, average, cheap. Start with the most expensive offer and end with the cheapest. The shock of a large price will make the middle option more preferable to buy. If there are three options, then they will often buy the middle one.

The markup depends on how the spare part was received by the seller, and on the spare part itself. The trend is as follows: the more expensive the spare part, the lower the margin. On average, it is 25-30%.

Clients often do not know what they need. Will have to consult. For the seller of spare parts, the main thing is to learn how to work with catalogs. Without a computer, this is by itself unrealistic. And on a computer, you can find the desired part in the catalog in real time.

Accounting for goods in the store

You need to keep track of applications. If customers come and ask you for something you don't have, often, be sure to stock it. In the end, the nomenclature will form by itself at the request of customers. It is very important to keep a record of not only actual, but also lost sales. If 5 people wanted to buy a certain spare part from you within a month, then it makes sense to have this spare part in stock.

In order to quickly replenish stocks in the warehouse, you must have a debugged accounting system. Critical parameters of safe balances must be determined, and if the next sold spare part reduces the balance to a level below the critical one, then it should automatically fall into the next order.

The main task is to find a balance between the breadth of the range and turnover. Spare parts in the warehouse are frozen money pulled out of the general circulation. The lower the demand for a spare part, the longer the money is frozen.

The specifics of the auto parts trade

The volume of demand for various positions is subject to fluctuations. The main demand is for mechanical parts, that is, those that are subject to the greatest wear.

Approximate ratio of spare parts groups in total demand:

• electrical - about 23%;
• bodywork - about 20%;
• mechanics - about 57%.

The specifics of the spare parts trade is such that 50-60% of sales come from 5-10% of the range. If working capital is limited, then you should focus on the most popular positions.

Supplier selection

Remember that you should always have a "fallback", and preferably two. One main supplier and two backups, in case there are any problems with the main one. Schemes for the supply of rare spare parts under the order should also be worked out.