In this material:

Household appliances and electronics are the main attributes of modern man in the 21st century. People cannot imagine their lives without washing machines, steamers, hair dryers, irons and many other things that make housekeeping easier. The same can be said about multimedia products, which are even more popular than necessary appliances in the home. Many aspiring entrepreneurs would like to start their business selling fashion gadgets, but are afraid of high competition. To minimize the risks and successfully launch your own project, you need a competent and detailed business plan for a household appliance store with financial calculations and a description of each stage.

Features of the business selling household appliances

There are a great variety of household appliances, so it is impossible to satisfy the demand of every customer. Although federal electronics networks strive to do this by advertising any new product, in practice, most often the necessary product is not in stock, or has not yet been delivered. An elementary marketing trick - a person has already tuned in to buy a thing, so in 70% of cases, while in a store, he will purchase a different model with similar characteristics.

From this follows the main feature of the business selling household appliances - high competition. Network hypermarkets are located in each regional city with several stores, not counting regional sellers. It is pointless to compete with such giants, but this does not mean that the path to the electronics market is closed for a new participant.

The second feature is the high initial investment. This is due to the fact that to organize even a small shop, you will need to purchase products for at least half a million rubles. Equipment is expensive, and models are updated almost monthly, so at the initial stage, emphasis should be placed not on quality, but on quantity. This means that it is better to put up for sale an inexpensive product in a larger volume than several models of laptops and smartphones for 70 thousand rubles each and wait for them to be bought. It's not cost effective.

And the third feature is the range and format of the store. To organize a full-fledged electronics supermarket like Eldorado or Technosila will cost 10-20 million, so you need to choose the range of goods that is most in demand among buyers, and then gradually expand the business. For example, open a shop for electric kettles, coffee makers, steamers and other kitchen utensils. In the future, add departments with phones, tablets and TVs.

The situation in the Russian market of equipment

The domestic market is full of household appliance stores, but is in dire need of high-quality and inexpensive goods. The difference between these two concepts is huge.

What federal networks offer consumers:

• novelties of top manufacturers;
• flagships in the lines of smartphones, laptops and tablets;
• incredibly smart refrigerators and washing machines;
• advertised products with useless features.

The main disadvantage of all electronics giants is the equally overpriced and lack of variety in the assortment. In fact, the buyer has nothing to choose from, except for the expensive products that are literally imposed on him.

Despite all sorts of promotions, discounts and bonuses, the chains sell household appliances at a high price when compared with the same figures in online stores of other sellers, not to mention Chinese manufacturers that do not include shipping costs in the price of goods.

Hypermarkets need to compensate for expensive advertising, space rent, and many other marketing costs.

All this suggests that a simple businessman can easily join the household appliances market, offering customers relevant products at affordable prices.

Competition and risk assessment

As already mentioned, it makes no sense to compete with supermarkets, because a large and a small store have different goals and objectives.

However, in every city there are many small and medium-sized retail outlets that can really have a negative impact on the development of entrepreneurship. In order for a business idea not to fail at the opening stage, it is necessary to analyze competitive points and assess possible risks.

Action algorithm:

1. Determining the format of the outlet.
2. Identification of potential competitors in the store opening area.
3. Clarification of the main points - assortment, price segment, sales volume, floor space.
4. Adjustment of the store format - due to existing competitors, there is always a chance to open a business that will differ both in assortment and in the development of the project.

The main risks are high competition and lack of demand for products. Both problems are solved by an individual approach to the organization of the store.

Healthy competition is always good, so an entrepreneur can use some tricks:

• sale of goods at reduced prices - a difference of even 50 rubles can be significant if it is visually beaten. For example, a competitor's iron costs 2,499 rubles, as if hinting that the price is below 2.5 thousand rubles. A similar product can be exhibited at home by setting a price tag of 2,449 rubles. Firstly, people have long ceased to be led by the missing rubles in the price tag, really understanding the cost of products. Secondly, the visual effect in this case is aimed precisely at the fact that the product really costs less than 2.5 thousand;
• purchase and sale of high-demand goods - chargers, headphones, adapters, accessories. People constantly want to update the design of gadgets, “pump” the device without overpaying for the brand. Attracting buyers with inexpensive goods, the main assortment is simultaneously shown to the people;
• promotions on weekdays are a controversial technique, because for some it works, but for others it does not. The principle is based on what people see and know about promotions, but it is not always possible to visit the store on a business day. On weekends, prices return to their original state, but since the buyers have already arrived, up to 50% of unplanned purchases are made.

Lack of demand is solved by researching the market and finding out the most popular products in the selected segment. For example, if the direction of the store is inexpensive smartphones, then it is not recommended to buy branded models at the same time in the hope that they will also be sold. Satisfying the demand of a certain group of buyers, the turnover increases several times.

organizational plan

Business registration, documents, taxation

Before opening a store and starting organizational activities, an entrepreneur must choose a form of activity - an individual entrepreneur or LLC. Registration in both cases is simple, but the status of an entrepreneur is more suitable for small retail outlets, even if there are several of them.

LLC is relevant when opening a large household appliances store with an estimated turnover of more than 2.5 million rubles.

Documentation for IP registration:

• the passport;
• statement;
• paid receipt of state duty (800 rubles).

• passport and TIN of the founder of the legal entity;
• charter of a limited liability company;
• the decision to establish an LLC;
• legal address of the company (it will be necessary to rent an office space);
• authorized capital (documentation on the availability of funds in the account is submitted no later than 4 months after the establishment of the LLC);
• paid receipt of the state duty (4,000 rubles).

Additionally, you must have:

• premises lease agreement;
• an agreement with the municipal service for the removal of garbage and solid waste;
• permits from the fire inspectorate;
• permission from Rospotrebnadzor;
• employment contracts with employees;
• additional documents prescribed by controlled organizations.

The taxation system is an important stage in the registration of entrepreneurial activity. In the case of a household appliances store, you can use a simplified system (6-15%) or an imputed tax, which depends on the estimated turnover and is calculated in advance a year in advance.

OKVED codes:

• 52.45 - electrical, radio and television equipment;
• 52.48.13 - computers, software and additional devices;
• 52.48.14 - photographic equipment;
• 52.48.15 - telecommunication equipment;
• 52.48.31 - household chemicals and equipment care products;
• 52.48.39 - other non-food products not specified in other groups.

Reference: it is important to indicate all the codes by which the entrepreneur plans to work. They are divided into groups, so it's hard to miss something.

Premises search and location requirements

More than 50% of the success of future endeavors depends on the location. It should be understood that the assortment, cost of goods and its quality have a lesser effect on turnover, in contrast to the successful location of the outlet.

This is explained simply - people are used to the fact that all the necessary products are always concentrated either in one place (SEC), or located near the house, where there are several more similar stores. In this case, competition will only be a positive factor, because if the buyer is looking for a specific phone or tablet model, he will visit all the stores in the area and compare the cost at each point.

The most advantageous location is considered:

• shopping center;
• entertainment center;
• a supermarket with an adjacent area of ​​retail stores;
• a busy pedestrian crossing or street;
• sleeping area with developed infrastructure.

Room requirements:

• area - from 50 sq. m., which ultimately depends on the scale of the business and the volume of goods sold;
• the front side of the building should face the roadway;
• compliance of the building with the required fire safety standards and the current SanPiN;
• the presence of a back entrance for loading and unloading goods;
• warehouse - if possible.

Reference: if the store does not provide for a warehouse, then it must be organized at least in the minimum value for storing popular models of equipment. A hangar in the industrial area is suitable for the main warehouse.

Purchase of equipment and repair

A household appliance store does not require a large amount of equipment, because 80% of the trading floor is occupied by products. You only need to purchase the following:

• racks;
• shelves;
• showcases;
• furniture and appliances for sales consultants.

Every room needs renovation. In the case of a household appliances store, a minimum of actions is provided - cosmetic decoration of the hall and cladding of the facade of the building.

Search for suppliers of household appliances

All well-known and advertised brands of household appliances have official representative offices in Russia. Some of them produce products directly at factories built in our country. Finding contacts and agreeing on the supply of the same washing machines, refrigerators and electric stoves produced in the Russian Federation will not be difficult.

Phones, computers and laptops are partly supplied from China or are also produced in our country. Each firm has an official representation.

You can search the network for little-known brands of Chinese and Korean production and agree on the supply of a trial batch of goods. As a rule, the equipment of non-promoted brands is many times cheaper, but at the same time it is not inferior in quality to well-known brands. Subsequently, you can even open an official representative office and work in a highly specialized field.

Formation of the assortment of the store

The volume and variety of products of a household appliance store depends on the format of the business and the desire of the entrepreneur. Someone sells only household appliances, like kettles, steamers, blenders, mixers.

Others prefer gadgets, computers and game consoles. It is extremely difficult to combine all directions at the same time, so you still have to limit yourself to one thing or use related categories.

The most compatible types of goods:

1. Electronics - smartphones, tablets, laptops, peripherals.
2. Computers - from inexpensive and mobile versions to top assemblies for games.
3. Household appliances - mixers, blenders, kettles, microwaves, coffee machines.
4. Large appliances - refrigerators, electric stoves, washing machines, dishwashers.

Recruitment

To open a store you will need:

• 1-2 sellers;
• 2 loaders (especially for large vehicles);
• cleaning woman;
• accountant.

Sellers are subject to standard requirements for a neat appearance, competent speech and the absence of bad habits. At the same time, people should at least superficially understand the product being sold, because buyers often ask how one model differs from another, they ask to list the characteristics, etc. It is impossible to memorize all the data, therefore, it is necessary to understand the essence of the work.

Marketing and Advertising

Name of shop

Many entrepreneurs do not pay attention to the name of the store, choosing something simple and unremarkable. For example, "Computers", "Electronics store". Undoubtedly, such names are suitable and reflect the essence of the activity of the outlet, but people will not remember these words, and by the evening they will forget where they saw such an inscription, because phrases are present on every second banner of the city.

The name of the store is its uniqueness, its name. It is unlikely that anyone will remember the inscription "Electrical goods", but everyone in the city has at least once heard of such a point as the "Red Crocodile". You can combine the incongruous for sonority or come up with a unique name that is not yet in the city.

Create your own website

A prerequisite for the sale of household appliances and electronics is the possibility of ordering goods on the Internet. To do this, you need to create and launch a full-fledged website with a list of products.

Firstly, the service will simplify the work of an offline store. Secondly, it will increase trade. Thirdly, it will attract new customers. In the future, you can organize a separate point for issuing orders and separate 2 types of business.

Ways to attract customers

At the stage of opening the project, buyers need to be attracted, and in the process of work - to retain and expand the customer base. This is facilitated by business advertising at all levels:

• commercials on TV;
• radio advertising;
• banners;
• billboards;
• stretch marks;
• pillars;
• leaflets;
• ads;
• signboard;
• promotion of the site and goods through social networks.

In the future, it will be useful to develop a mobile application so that users can track new shipments, book models and make purchases.

Financial calculations

Investment in the project

At the start of the opening of the store, the following expenses are provided (in rubles):

• 15,000 - registration of entrepreneurial activity and accompanying documents;
• 20,000 - market analysis and consumer demand research;
• 100,000 - rent of premises;
• 60,000 - repairs;
• 40,000 - website and advertising;
• 15,000 - a sign;
• 400,000 - purchase of goods.

Result: 650,000 rubles.

Current expenses

With the opening of the outlet, the following expenses are expected:

• 100,000 - rent;
• 150,000 - salaries to employees;
• 15,000 - utilities;
• 20,000 - advertising;
• 200,000 - additional purchase of goods.

Result: 485,000 rubles.

Sales revenue and profit calculation, profitability assessment

The profit of a home appliance store depends on purchasing power, outlet format and assortment. The average check can vary from 7 to 40 thousand rubles.

Based on the gadget and computer store, you can calculate the preliminary income of the business. A phone of medium modification costs in the range of 8-12 thousand rubles, a laptop - 15-20 thousand. Number of customers per week - 12 people. Income per week - 240 thousand, and per month - 960 thousand rubles.

Net profit is determined by subtracting mandatory expenses from the amount received.

960,000-485,000 = 475,000 rubles.

Profitability is calculated by the formula:

R=ratio of net income to dirty income multiplied by 100%.

475 000/960 000*100=50%

With such indicators, investments will pay off in 2-3 months.

A household appliance store is a great business undertaking that requires serious expenses, a well-thought-out business plan and an understanding of the specifics of the chosen direction. In the future, it is possible to develop a successful network around the city and compete with federal electronics outlets.

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Experts say that today it is becoming increasingly difficult to open a home appliances and electronics store due to high competition, which continues to increase. This is especially true for offline stores. Among online stores, the competition is not so high, but it is expected that the situation will level off soon.

Case registration

The business plan of a household appliances store, first of all, should provide for the solution of the issue of registering an enterprise. If you are planning to open a large store or even a chain of stores, it is worth stopping at such a form of registration as an LLC. For a small format of an institution, an individual entrepreneur is enough, but such a scale is considered unprofitable. However, if you are planning to open an online electronics store, then it is quite possible to get by with an IP.

With an offline format of doing business, before opening an electronics store, you will need to bring the premises in line with fire safety requirements and equip them with a burglar alarm. It will take at least 2 thousand dollars.

In addition, you must arrange a buyer's corner, which will be checked by the consumer protection society. You will also need to purchase cash registers for the trading floor, each of which must be registered with the tax office.

Shop space

To open an offline store, you need to find a suitable premises. Requirements for its location are typical for such activities. It should be in a passable place where a lot of people want to make purchases. A convenient transport hub and parking should be located near it. It is believed that this business tolerates neighborhood with competitors. As a rule, customers do not make a purchase on their first visit to the store, but seek to familiarize themselves with the assortment and offers of similar stores in order to choose the right one for themselves.

The business plan of a household appliances store should provide for the lease of premises with an area of ​​​​at least 250 square meters. m., which is mostly reserved for the trading floor. But for a comfortable placement of goods, the area of ​​\u200b\u200bthe store with a volume of 500 square meters is considered optimal. m. It is desirable that the premises are located in the city center, then you can count on a profit of 45 thousand dollars per month. A good option is the area of ​​new buildings. But you need to understand that the maximum sales here will be when the apartments are settled. Then the flow of visitors will gradually decline, and the profit per month will be no more than $30,000.

Hall layout

Before opening a store, it is worth considering the layout of the trading floor. As a rule, an electronics store offers small and large household appliances, as well as video and audio equipment. All this goods should be placed in separate zones. To do this, the premises can be zoned conditionally, divided by partitions or placed on different floors. It all depends on the area occupied. The absence of partitions and walls, when the trading floor is completely visible, is considered the best solution. Firstly, the buyer can immediately find out what and where is located inside the store. Secondly, sales assistants can control the workload of colleagues and come to the rescue at the right time without leaving customers unattended.

Certain funds must be allocated for the renovation of the premises. How much this item of expenditure will result in depends on the initial neglect of the premises. But do not spend a lot of money on repairs. Too pretentious design can scare off not very wealthy buyers. Therefore, it is enough to make the room look neat.

Shop equipment

Much more seriously it is necessary to approach the purchase of commercial equipment for the hall. Each type of electronics requires its own type of equipment. The easiest way in this sense is to trade in large household appliances - podiums that cost 25-45 dollars per square meter are enough for it. m. As a rule, for an average electronics store you need 15-30 square meters. m. of such equipment.

For small electronics, shelving is required. They cost 180-400 dollars a piece, depending on the size, dimensions and configuration. It is recommended to definitely purchase racks with glass doors that can be locked. For video and audio equipment, deep open shelving is needed, which will cost about $120-220 each. Of course, if you open an online electronics store, these expense items will be of little relevance.

We select the assortment

The assortment of an electronics store depends on the area occupied. The smaller the area, the more highly specialized the product should be. For example, it is necessary to focus exclusively on an inexpensive assortment of goods, or vice versa, to represent exclusively elite equipment. If you decide to open a store on an area of ​​​​about 1 thousand square meters. m, it is desirable to sell the widest possible range.

Each type of technology has its own peculiarity of consumer demand. For example, washing machines are more likely to ask for a drum type with a revolution of more than 600 per minute. Practice shows that about 60% of popular appliances are inexpensive household appliances costing up to $450. Appliances of average cost, up to $650, are of interest in 15% of cases. The rest of the share falls on expensive goods worth more than $650.

As for refrigerators, in most cases they are interested in single-compressor two-chamber domestic-made or CIS countries. A little less interested in imported ones. A very small share falls on two-chamber and two-compressor, especially imported ones.

The range should include gas and electric stoves. Their ratio depends on the gasification of the area. If it contains mainly high-rise buildings with electric stoves, then the share of gas in the assortment should not exceed 30%. Of the audio and video equipment, the most profitable product is radio tape recorders, followed by audio players.

In addition, when forming a product range, it is important to take into account brands and the intensity of advertising campaigns. The more intense and extensive the advertising, the higher the mark-up the manufacturer puts on his product, the less profitable it is for you to sell it. Of course, if you decide to sell equipment via the Internet, you can represent the maximum possible range of various equipment, since you are not limited by the leased space.

Stock

A stock of small-sized goods can be kept in the back rooms of the store. For large equipment, it is necessary to provide a warehouse. As a rule, in terms of area, it should occupy approximately the same area as the store itself. In order for the goods to be here for a long time and not deteriorate, the room must be dry, heated and well ventilated. Usually such premises are rented, and it costs about the same as retail space.

You can save on it by renting a warehouse on the outskirts, and not next to the store. As a rule, the delivery time for oversized goods is 24-36 hours, so there is not much difference where it will be delivered from - from a store or from a warehouse.

Organization of the outlet

The first thing to consider before opening a ready-made store is its work schedule. A point of sale in the city center should work until late seven days a week. In suburban areas, you can end the working day at 20.00 and make Sunday a day off. If we are talking about an online store, you need to set a schedule for receiving and delivering orders. The more flexible it is, the more competitive your business will be.

Particular attention should be paid to the placement of goods on the trading floor. Usually, small household appliances are placed in the most visible and accessible place, which are often bought spontaneously as a gift. It is placed in closed glass racks, the lower part of which can be used as a mini-warehouse for goods.

To demonstrate video and audio equipment, a spacious hall is needed, where the buyer will have the opportunity to move away and evaluate the operation of the equipment from afar. Always have test programs or tapes on hand to demonstrate the capabilities of the product.

Large equipment can be placed in the far corner of the hall, as buyers are ready to go far behind it. Usually, refrigerators are installed under the walls, and stoves and washing machines are installed in the center of the hall, but only in one row.

Staff

Recruiting staff for such a store is a complex and painstaking task. First of all, it is necessary to choose from people aged 25-30 years. A consultant who is too young looks unconvincing, obviously, as well as too old, it causes mixed feelings. They try to take women into the department of household appliances, since they are closer to the use of such equipment and they have some experience in using it. Therefore, men are more often taken to the department of audio and video equipment. It is also desirable to hire them in the departments of bulky goods, where they can also play the role of loaders.

New employees are taken on a trial period of not more than two months. Accordingly, they are paid 50% for the first month, 75% for the second. During this time, the consultant must thoroughly study the technique of the department in which he works, as well as the features of communication with clients. About two salespeople are usually hired for each department. But all department consultants must roughly navigate the entire assortment of the store in order to be able to help colleagues when they cannot cope with the influx of visitors.

The work of online store consultants is organized a little differently. They must navigate the entire range and be able to conduct telephone conversations.

Business advertising

Especially if you are opening an online business, you need an advertising campaign. According to experts, it should last at least three months and cost at least $5,000. Only in this case can one count on any effectiveness of actions.

For an offline store, it is important to choose a good sign. A retail outlet in the city center should have a bright and catchy sign, but for outlying areas you can save on exclusivity and pretentiousness. For an online store, it is imperative to develop a unique and recognizable logo.

Such a business is a rare case where such a publicity stunt as handing out flyers works, especially if a discount is offered to the bearer of the flyer. They should be distributed in crowded places during rush hour for a couple of hours twice a day. It is advisable to do this from Thursday to Saturday. Every day it is necessary to distribute new leaflets that tell about different information regarding a new outlet: about the opening, about discounts, about upcoming promotions.

Some numbers

As practice shows, it will take at least $200,000 to open a store, the ideal amount for a startup is $500,000, but you can spend much more. In order for the store to have a better chance of success, it should be opened closer to the city center in a passable place on an area of ​​​​about 500 square meters. m. In accordance with these requirements, the amount of initial investment is also growing. For example, the cost of renting a square meter in the city center costs an average of $25, while buying it costs $1,000. Cheaper premises can be found in areas remote from the city center. The price is also affected by the availability of nearby parking, the condition of the premises, the layout.

It is logical that buying a room is much more profitable for business. When forming the price of a product, you will have to include the cost of rent in it. If the premises are your own, the price of products may be lower, respectively, more competitive. However, when buying a room, the amount of investment doubles, or even more, especially when it comes to a large room. A business located in the city center can bring in $45,000 or more.

Of course, these questions will not worry you much if you decide to open an online store. Then it is enough to agree with manufacturers or dealers on the supply of goods, receiving a percentage of sales. At the same time, there is no need to spend money on retail space or warehouses.

The only thing that will require funds when opening an online store is the development, filling and promotion of the site, as well as its technical support.

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Reading 11 min. Views 63 Published on 09/16/2018

To date, the market segment responsible for computer equipment, peripherals and office equipment is oversaturated. Large retail chains are the reason for fierce competition in this market. As practice shows, unprepared beginners experience many difficulties with entering the market. In order to open your own store, you need to have a large budget that will be invested in marketing. Below we propose to discuss the issue of how to open a computer equipment store and consider several important features of this business.

Going to a digital store is like going to the grocery store

Computer store: features and nuances of business

Each line of business is governed by a set of rules that apply only to a specific market segment. Knowing these rules allows you to draw up a competent business plan containing all the subtleties and nuances associated with the implementation of the idea. In order to open your own computer store, you need to have professional skills. It is very important not only to have a general understanding of how computers work, but also to be able to understand various technical nuances. The presence of professional knowledge allows you to notice changes in market trends in a timely manner and adjust the course of development of your own project.

Before you start implementing such a business, you need to gain practical experience by working for several months in this area.

The main feature of the direction under consideration is fierce competition. In order to get around their opponents, the entrepreneur needs to think through the smallest details associated with the future store. This applies to both the styling of the interior and the range presented. The quality of work of sellers deserves special attention in this direction. Every person involved in customer service should have technical knowledge in this area. Otherwise, the store will be able to serve only those citizens who do not understand the design of computers. The development of such a situation can lead to the loss of large customers and lucrative contracts.

In order to enter the market, you will have to put a lot of effort into developing a marketing strategy. In addition to traditional advertising through the media and distribution of leaflets, an entrepreneur needs to create an Internet resource to promote products. When filling out product cards, emphasis should be placed on the technical characteristics of the products offered. You need to understand that the bulk of the potential client base spends a lot of time on the Internet. Faced with the need to replace computer parts or upgrade hardware, people are looking for outlets where they can buy everything they need through the Internet. Based on this statement, we can conclude that the main emphasis in business development is placed on the virtual platform.

Another important nuance is the search for suppliers of the product range. In the face of fierce competition, an entrepreneur who wants to master the market needs to offer his customers high-quality equipment at a low cost. The search for a supplier is one of the important issues that must be resolved before the implementation of the business plan. Only if there is a guarantee of obtaining uninterrupted supplies of goods, it is possible to proceed with the implementation of the project and the opening of the store.

Store opening plan

When forming a business project, an entrepreneur needs to solve many organizational issues. In order for the chosen direction to bring a stable income, it is very important to establish interaction with the target audience. It is on the characteristics of the portrait of potential customers that the final decision on the choice of assortment, personnel and advertising strategy depends.

Selection of suitable premises

To begin with, you should carefully analyze the city, highlighting several main points with a high level of traffic. In order to attract potential customers, you need to order a bright and memorable sign. Such placement and approach to the external design of the outlet will increase the number of potential buyers. Before choosing a specific location, you need to study the number of competitors operating in this area. As statistics show, points located near large markets, metro stations or business centers are in high demand. In order to reduce costs at the initial stage, you should conclude a lease agreement with the owner of the property. When drawing up the contract, it is necessary to fix in a separate paragraph the procedure for the purchase of real estate, with the successful development of the business.

One of the main issues related to the choice of real estate is the area of ​​​​the premises. To organize a trading floor, an area of ​​​​one hundred to one hundred and fifty square meters will be required. This space is enough to organize a store specializing in a certain product range. In the event that an entrepreneur plans to add laptops, monitors, printers and other devices to the assortment in addition to computer spare parts, much more space will be required. To organize such a store, you will need a room measuring five hundred squares.

Trade equipment

When forming a business plan for a computer store, it is very important to pay special attention to the internal arrangement of the outlet. All elements of design and decor should create a certain level of comfort. It is important to understand that many small details have a direct impact on the overall impression of the store in the eyes of customers. Some experts recommend using various psychological techniques that are often used in trading.

One such technique is the assortment hierarchy. According to this technique, all demanded goods should be displayed in the center of the hall or on those showcases that are visible from any part of the store. Another psychological technique that increases the effectiveness of trading is the visual balance of the products presented. All large items must be placed at the level of human growth. This category includes laptops, monitors and printers. Each visitor should be able to reach the “device” of interest in order to carefully examine the product they like. The top shelves of the slides can accommodate laptop stands, special bags and other peripherals.

It is very important to carefully observe the competent grouping of goods. Many entrepreneurs make the mistake of forming a product group by the name of the manufacturer. This approach causes chaos on the shelves, which greatly complicates visual perception. It is best to divide the trading floor into several separate parts, where they will be exhibited:

• laptops, monoblocks and ready-made "assemblies";
• cameras and office equipment;
• "Iron";
• peripheral devices and accessories.

When organizing a trading floor, special attention is paid to lighting. Properly selected light allows you to highlight the best aspects of the products offered.. In addition, you need to take care of creating price lists with a list of goods stored in the warehouse.

Range

To date, the range of average computer stores includes several thousand items. In order to cover a large part of the computer market, it is necessary to form a large assortment that includes the most popular products. This step will allow you to get wholesale customers who will buy several products at the same time. Such a result can be achieved only if there is a large amount of money.

Aspiring entrepreneurs who are limited in investment need to start by studying the individual segments of this market. In order to competently compose a product group, you need to carefully study the needs of potential buyers and current trends. As practice shows, the basis of this business is the sale of laptops and desktop computers. However, in addition to the main goods, it will be necessary to introduce additional components into the assortment. This category includes gaming video cards, various hard drives and other computer components.

When creating an assortment, it is very important to take into account the needs of the target audience. All customers of computer stores can be divided into several separate groups:

1. Corporate Buyers and Frequent Repair Firms- This group of customers buys computer components in large quantities. For this group, you can create individual sales offers based on favorable discounts.
2. Gamers- people who devote a lot of free time to computer games, who constantly update their computers. It is this category of buyers who most often purchases various technological innovations.
3. Programmers- a separate category of customers requiring competent service. Most people in this group know exactly what they want to buy.

In addition to the computer technology itself, it is very important to introduce a number of additional services. This list can include the installation of various programs, equipment upgrades, assembling computers according to the wishes of customers, and setting up additional gadgets. The introduction of additional services can significantly increase the income from the business.

Personnel for work

Every salesperson working in a computer store must have technical knowledge in this area. One of the tasks of the seller is to consult. It is important to note that quite often computer stores are visited by experienced specialists who care about the technical details associated with the chosen equipment.

This means that every seller must be able to interact with both amateurs and experienced users. It is very important to correctly present not only the assortment available, but also the benefits of making a purchase at a particular outlet. In order to organize the work, you will need to hire several sellers to service the trading floor and one cashier. In addition, the staff should include an accountant and a cleaning lady.

Marketing Campaign

In order to get customers at the time of opening a retail outlet, you need to correctly draw up a marketing campaign plan. In order to advertise the store, you need to organize the distribution of leaflets giving a discount on each purchase. Advertising in the media, advertising banners and billboards, and other ways to attract customers will form an initial customer base.

In addition, it is imperative to use various social networks. Creating thematic communities in social networks will help to attract public attention. It is also recommended to register several groups in popular messengers, where news about the arrival of a new batch of goods, technical innovations and interesting notes will be published. You should also agree on advertising with the owners of popular thematic communities, on the placement of advertising banners.

Site creation

The business plan of a computer equipment store should contain various tools that will be used to develop the project. E-commerce allows you to cover a separate market segment with a large number of potential buyers. It is very important that the created resource is designed in a common style with a real outlet.

The main objective of the site is to advertise an already established store. Here you can post posts about planned promotions, replenishment of the assortment and other innovations. In addition, the site is used as an additional platform for advertising existing products. Product cards must contain a complete technical description of the models offered and several high-quality photographs. It would be useful to download an additional video from Youtube with an overview of the products offered.

Financial plan

The financial model of the project being developed should contain calculations of the approximate value of the planned costs. It is very important to take into account all unforeseen expenses that can have a direct impact on business development.

Starting costs

At the first stage of organizing a business, an entrepreneur needs to find suppliers who can provide all the necessary products. The amount of expenses for the formation of the initial assortment varies from one to ten million rubles. In the case of a large store, larger investments in the organization of the project will be required, which is explained by the high cost of desktop computers, laptops and peripherals.

In addition, you will need to purchase various furniture and commercial equipment. One of the mandatory requirements of the control bodies is the presence of a registered cash register. The total amount of investments in the purchase of commercial equipment varies from one hundred and fifty to two hundred thousand rubles. You should also consider certain costs associated with registering a business and obtaining permits to trade.

Monthly costs

The monthly cost item contains the following items:

1. Rental Property - twenty-five to fifty thousand a month.
2. Tax contributions and utility payments- about ten thousand.
3. Employee wages- up to twenty thousand to each employee.
4. Advertising- about fifteen thousand.

Yield

The amount of income of a store specializing in the sale of computer equipment depends on many different factors. Here you need to take into account both the available assortment and the location of the outlet. An important parameter is the economic features of a particular region, which have a direct impact on the solvency of customers.

The average payback period for this business is about two years. This indicator can be achieved through the competent setting of the commodity margin. The size of the margin for stationary computers and laptops should not exceed fifty percent. In the case of components and accessories, the size of the commodity allowance can vary from forty to one hundred percent.

Conclusions (+ video)

Sale of computer equipment and spare parts is a promising direction with a high level of competition. In order to achieve high performance, it is very important to pay special attention to the offered assortment and training. As practice shows, most consumers prefer to visit those outlets that can offer quality products at a low cost.

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Home appliance store business plan

Denis
Cool site. Everything is written in a simple and accessible way. Just right for people like me who are not very well versed in such matters.


Denis, thanks for your response. We're glad you liked it. Today, opening a home appliance store is a difficult business. The competition is on the rise. Without a competent starting document, it is not worth trying. We wish you the best in starting your own business.

Home appliance store business plan

Anna
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Anna, thank you for your kind words! We are glad that we could help you by providing a quality business plan at a reasonable price. We really do our best to support entrepreneurs, especially start-ups, and we believe that the low cost of a business plan allows everyone to purchase it. Good luck to you!

Home appliance store business plan

Svetlana
I was pleased with the information that is contained in your business plan, despite the fact that the document required careful revision. I am satisfied with the way the business plan is drawn up, the style of presentation, the content. I'll get to work and see what happens.


Svetlana, we are glad that you could find all the information you need in our business plan. This document, of course, needs minimal revision, since it is impossible to take into account the individual characteristics of each project, given the low cost of a business plan. Good luck in your endeavor!

The main thing about the business plan of a household appliance store

Owners of small household appliances stores are always provided with a stable income, despite the presence of serious competition from large network companies. This explains the fact that all new entrepreneurs decide to open an electronics store. Success, as a rule, is achieved by those who know what can be opposed to networking giants.

The advantage of small companies is just in their modest scope. Opening a large home appliances store requires huge areas, which can most often be found only in the city center. This means that the territory of the sleeping areas is divided among themselves by representatives of small companies. With a competent policy and a carefully designed assortment, such a store has every chance of finding its client.

And if you also offer additional services to the buyer, for example, open a workshop or a service center for repairing household appliances at the store, income can significantly increase. But for this it is necessary to recruit a team of experienced professionals who will be able to work without punctures, without causing customer dissatisfaction.

Everyday problems

A store with an area of ​​​​no more than 150 square meters is able to feed a businessman. m. But only on condition that it is located in a convenient location. This also applies to a successful transport interchange, and the availability of access roads, and in the distance from other similar stores. Before you open a store and an appliance repair company, carefully consider the interior layout. It is important to present a sufficient amount of goods in a limited area, since the assortment in a household appliance store should be as wide as possible. But at the same time, the retail space should not turn into an intricate labyrinth.

Solving such an important issue - where to get goods, household appliances, do not limit yourself to purchasing only imported products. The most optimal would be the following ratio of goods: 50% - household appliances of foreign manufacturers, 50% - domestic products. In this case, buyers will have more choices. Opening an appliance repair shop at the store will significantly increase your chances of success. As practice shows, the home appliance repair business is developing very actively, since it is easier for many buyers to repair a thing than to buy a new one.

If you have any questions during the process of creating a business, you should not look for answers to them on business forums dedicated to opening stores or boutiques of home appliances. It is much more effective to seek help from professionals whose valuable advice is collected in a competent business plan for a household appliance store. From it you will learn how to open your business selling and repairing household appliances without making annoying mistakes. This document contains a detailed description of the activities of the household appliances store, as well as the business processes that take place in it.

A ready-made business plan for a household appliance store from scratch with examples of opening calculations

The existing business plan for a household appliance store will certainly allow you to calculate all the costs that are associated with the preparatory stage, the launch of the outlet. We offer a carefully structured document, thanks to which you will understand where to find warehouses for the premises, which building to rent for a future store, and what types of household appliances should be traded for the greatest profit.

A modern document on organizing an electronics store reflects various obscure points that often elude those who want to start this business. The choice of brands, reliable and trusted suppliers, warranty obligations from manufacturers - any nuances matter when putting this business into practice. The staff of salesmen and consultants had to be completed in advance. If necessary, you should conduct additional trainings that will allow your employees in the future not only to give sensible advice to buyers, but also to sell more units of equipment.

After studying the finished document, you will be able to decide which models are currently in great demand, you will understand whether it is necessary to create additional services on the basis of your shopping center for the sale of equipment: for repair, maintenance, diagnostics of washing machines, electric stoves, vacuum cleaners, refrigerators and other goods . It is also necessary to think about providing buyers with the services of a team of loaders, a freight forwarder, because buyers often want to order bulky household goods with home delivery. In the event of disputes over the quality of the goods, you should definitely use the services of a legal consultant so that your business is not overshadowed by thunderclouds, but flies at full sail to success.