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You cannot force people to buy your product; you can only interest them in buying this product

David Ogilvy

Each company resorts to a variety of advertising moves to attract customers and increase its sales.

Firms periodically arrange events to attract customers, which stimulate the interest of a potential audience in the company's products.

The most frequently used advertising moves today are all sorts of promotions, quizzes and contests that allow not only to attract new customers, but also to get to know their needs, desires and a lot of other useful, rather interesting information.

It should be noted that events for clients can have several goals and be both low-budget and quite expensive. They can be aimed at increasing sales, familiarizing customers with new products, as well as stimulating the purchase of “slow”, that is, goods that are not in great demand.

What promotions for customers are there, where and how are they usually held, and what prizes do they provide so that potential consumers have an incentive to participate in them?

Promotion Requirements

Before you find out, it is worth saying a few words about the conditions for holding such events. Properly organized promotions to attract customers must be closely related to the product promoted by the company.

This means that the conditions of the competition or quiz being held should relate to the products offered by the company, and not go separately from each other.

For example, it can be the consumption of a particular product (“cut and collect 10 product names and get a guaranteed prize”), its detailed study (“find 6 differences in the pictures and get a prize”), photographing, sketching, collecting some either information about the product or anything else.

What promotions are available for customers?

Promotions to attract customers can be very different - it all depends on the imagination and capabilities of their creators. These can be entertaining quizzes, photo contests (for example, “my family’s favorite product”), creative contests (for example, “write a poem about the benefits of a product, a beautiful new slogan or an unusual script for a video, come up with your own recipe from a product”).

It can also be promotions (“collect 6 product codes, come to the number and get a prize”), special promotional sites to promote products, and so on.

Photo contests are considered especially popular today. There is nothing surprising in this, because, practically, every Russian family has devices with which you can capture something (it can be either a professional camera or the simplest mobile phone with a camera).

Therefore, it opens up opportunities to take part, practically, for everyone. The second position is occupied by creative competitions. There are a lot of talented people in our country who are able to compose beautiful poems, come up with brilliant slogans and write extraordinary scripts.

Other promotions to attract customers are no worse than photo and creative contests. Companies also use them quite often and not without success.

Where do promotions take place?

Promotions to attract customers are usually carried out in the offices of companies, after informing about it through television, ads, invitation cards, and so on, at exhibitions, in retail outlets, as well as on the official website of the company or on any third-party thematic resources.

On the Internet, an announcement is made about the event for customers in the form of a banner or link, and in order to attract the maximum number of people, you can use the sites of well-known and popular social networks.

Important details when preparing and conducting promotions for clients

A company, preparing for a promotion, photo contest or creative contest, must definitely think through everything to the smallest detail before holding them: how long the event will last, its main conditions, what main audience it is designed for and what prizes will be.

Prizes are, perhaps, one of the most important points, since they are the main driving force of the event and the main incentive for the actions of the participants. No one will buy, cut and invent anything if the prize does not represent any value.

The more valuable it is, the more people it will attract to participate in the action. But it should be noted that the value of the prizes in the aggregate should not exceed the planned profit of the company, otherwise this idea simply loses all meaning.

Promotions for regular and VIP customers

Firms should not forget about events for their already established audience. Promotions for regular customers cause more respect and trust in the company, strengthen relationships, stimulate further purchases.

Events for VIP clients are held by companies with the aim of conveying information to the right people, presenting new products or services, as well as encouraging them for choosing and trusting. Usually the company gives them all valuable gifts, because these are its key customers, on whom, basically, its success and prosperity depend.

Promotions are another tool to win over the consumer. As a rule, within the framework of the promotion, a potential client gets the opportunity to evaluate, test the company's goods and services free of charge or at a lower price.

How to come up with a promotion and attract customers

An entrepreneur must learn to come up with effective promotions. How?

1. 1. Decide on the participants of the action. The success of an action depends on three factors. The first is buyers who came to the store under the impression of advertising. The second factor is sellers. It is important to remember that advertising only gives the buyer an idea about the product, and the seller completes the transaction. And if he confidently recommends a product from a competing company to a client, it will work. The effectiveness of an advertising campaign depends mainly on the seller.

   The third participant in the action is the store director (administrator, top manager) - in other words, the person who manages the sellers of the department (store, region) entrusted to him. The manager's task is to stimulate an advertising campaign, that is, to control the display of goods, give recommendations to sellers, and show interest in the progress of sales. The greater the manager's interest in the success of the promotion, the more likely it is to be successful.

2. 2. Find out what motivates the participants of the action. Each participant pursues his own interests, which means that everyone has different motives.

   The buyer comes to the store with the hope of buying a quality item at a reasonable price and with a guarantee. A bonus (a nice accessory or service) will not be superfluous for him.

   The seller, fulfilling his duties, is guided by material benefits. If the fact of a successful transaction guarantees him some reward, he will be interested in the work. Financial incentive in this case is a bonus based on the results of sales or a bonus for the unit sold. Sales help him make a career, but a career is too abstract a concept, but a bonus is quite concrete.

   As for the director of the store, he must think more globally than the seller. As a rule, the administrator is usually a white-collar employee working for hire. He is interested in the success of the business of which he is a part. He strives to rise to the top rungs of the career ladder, but this is only possible if the plan is fulfilled, sales increase, and competent salespeople are managed. The more significant the success of the manager, the greater the material reward that he expects.

3. 3. Consider the interests of the buyer. All marketing is built on knowing the interests of a potential client, on understanding the psychology of the buyer and revealing his motives. Few managers can say with certainty what their clients want, because they have no idea about their hobbies, lifestyle, wealth. All these things need to be studied. An advertising campaign will only be effective if it is planned taking into account the specific characteristics of the target audience.
4. 4. The target audience may be heterogeneous. For the same washing machine (computer, headphones, and so on), a student, a head of the family, and a housewife can come. And all these people, remarkably, have different priorities. A couple of packs of washing powder, even if they are free, will not cause much enthusiasm in a man who has never washed his own clothes. And a ticket to a football match is unlikely to be useful to a woman who is not a fan. Therefore, it is worth considering several options for rewards. Of course, there are also universal bonuses. For example, a large flash drive will surely please all laptop buyers.

   Focusing on the preferences and tastes of different people is troublesome and expensive, but in a competitive environment it is necessary. An effective promotion is a well-thought-out event.

5. 5. Relevance is above all. In order for the action to “thunder”, it needs to be launched at the right moment in the right place. This point is easiest to explain using the example of holidays or the change of seasons.

   A few weeks (days) before the New Year, sweets, champagne or a box of fireworks will be a good addition to any large purchase. Gender, age, wealth of the buyer and the geographic location of the store in this case do not really matter.

   Here is another option, less traditional. A travel agency, advertising tours to warm countries, can offer potential clients free certificates to a gym or a beauty salon. They can be extremely relevant on the eve of a beach holiday.

6. 6. Modest bonuses work better than overpriced gifts. Suppose a company is running a promotion that will give the winner a car or a trip to Hawaii. Clients are not very interested, because they are well aware that they will not see a super prize: the company is well-known, it has a large audience, which means that the chances of winning something tend to zero. Besides, where is the guarantee that the super prize really exists? And if it exists, then most likely it will be played between the "close ones", so what's the point of joining the game?

   But if every buyer of a product or service participates in a lottery with a guaranteed (even a "penny") win, interest in the campaign increases. As you know, a titmouse in the hands is better than a crane in the sky. The opportunity to get any little thing for free, even if not really needed in the household, is a serious incentive. A new printer may come with a stack of heavy-weight paper, a bike with gloves or a flask, and a mobile phone with a case of your choice. You can go the other way: in addition to the TV, offer a blanket or a case of beer, and to the microwave oven - a coupon for the delivery of pies or pizza.

   In other words, it is preferable to give small gifts to all shoppers of the store than to make the only winner happy with a super prize. It is due to small bonuses that customer loyalty is formed. Practice has repeatedly confirmed the correctness of this approach.

7. 7. You don't have to be smart. Announcements about promotions should be as accessible and understandable as possible to all representatives of the target audience. A potential client should not puzzle over what is offered to him, especially since he reads ads, as a rule, in between times (for example, in transport). The advertising text should clearly state what the buyer must do in order to receive the bonus. Of course, some entrepreneurs love intrigue (and this trick sometimes works great!), but clear directions are always preferable.
8. 8. Receiving a prize should be simplified. It happens that in order to receive a promotion, the client must:

   Buy a product.
   - Fill out the questionnaire.
   - Get a unique number.
   - Save the check.
   - Register on the site.
   - Enter a unique number.
   - Wait for the results of the lottery.

   Needless to say, this path is too difficult? If “the game is not worth the candle”, the buyer is unlikely to go further than saving the check, and he can be understood. Nobody likes to make extra gestures.

   Therefore, it is desirable to draw prizes as soon as possible, ideally immediately after the customer makes a purchase. If, nevertheless, it is supposed to fill out a questionnaire or a flyer for the subsequent drawing, then the technology of this process should be simplified to the maximum. Offering a customer to fiddle with papers is indecent, especially if you take into account the fact that he has already done a favor for the store (company) by purchasing a product or service. Therefore, the manager (seller) should deal with the red tape.

9. 9. You have to be friendly with the staff. First of all, “staff” refers to salespeople. It is these people who are always aware of what is happening, both in their store and those of competitors. They know why things are this way and not otherwise, why some new products are in demand, while others are not. Even if the leading manager has attended dozens of seminars on successful sales, a good salesperson will still find something to surprise him with. Salespeople know more about buyers than anyone, and their advice and recommendations should not be neglected.
10. 10. …and follow the buyer!... In the literal sense: having studied the interests, passions and hobbies of the target audience, the entrepreneur must "force himself" to share its tastes and from time to time appear in the thick of things: at sports competitions, music festivals, holidays in shopping centers. People trust more those they know by sight and those who do not distance themselves from them. Therefore, on the eve of the next advertising campaign, a little publicity will not hurt.

Interesting promotions to attract customers

• "Buy one item and get the second one for free." There are simple, no pretense of originality, marketing recipes that have been and continue to be profitable. These are promotions from the series “three for the price of two”, “special price for goods with green price tags”, “discount in the morning hours”, “discount on Birthday”, “red price tag: the price is lower than the purchase price”, “buy goods for a certain amount – get a free discount card”, “get a discount coupon for every 500 rubles”, and so on. Any such action, supported by the distribution of leaflets and a video broadcast on TV, guarantees an increase in sales (if the mechanism of the transaction is clear to everyone). It is not necessary to deny the possibilities of the Internet (radio, print media) for disseminating information about an advertising campaign. The distribution of flyers by promoters on the streets closest to the store also works great.
• Unconventional solutions. As you know, they work well in business. A striking example of an effective advertising campaign is the offer of one of the jeanswear stores in Vilnius. The action lasted no more than ten minutes, during which people who came to the store without pants could choose free jeans of famous brands. In such a short time, the store did not have time to incur large losses, but the line of half-naked people on the street aroused the well-founded curiosity of passers-by. Conversations began, passions boiled. The company's management reaped the fruits of fame: the flow of those who wanted to buy jeans for money did not dry up for several months.

  An even more outrageous action was carried out by Euroset: each client who came to the salon completely naked received a phone for free. And such people, of course, were found.

  The more provocative the action, the more public outcry it causes. Consumers are greedy for the word “free!” (“Free!”) in the ad and for the sake of “freebies” are ready for a lot. Therefore, the most incredible flash mob, beneficial to the consumer, will be perceived, if not with delight, then with curiosity. The involvement of the media and the publication of an announcement on the Internet guarantee the rapid dissemination of information. And if videos and photographs are taken during the action, users will discuss it on the forums for a long time. Properly organized, not contrary to the law, but at the same time a scandalous campaign will not only help increase sales, but also ensure brand (store) recognition. It is possible that over time it will be perceived as an urban legend.

Clearly, entrepreneurs should not be afraid to innovate in advertising. Each campaign requires careful study of the needs of the target audience; besides, not every promotion performs as expected. But sooner or later, an active and courageous leader will definitely find solutions that work best: arouse public interest and contribute to the influx of new customers.

The fact that "advertising is the engine of trade" is obvious today. Promotions and interesting marketing events are an important tool to win over a buyer. Each company, depending on the field of activity, scale and direction, resorts to a variety of moves. Many organizations periodically run promotions to attract customers that stimulate sales and general interest in the services of a particular firm.

Algorithm for developing an advertising campaign

Advertising moves are different, they make it possible not only to arouse interest in your product, but also to better study the needs of the buyer, his desires, build a model of your potential audience. You need to know how to come up with an interesting offer that will interest a wide range of potential customers.

Target Audience Selection

Before introducing a system of bonuses, discounts and other events, it is important to draw a portrait of a potential buyer - what are his interests, what priorities does he set for himself when making a purchase. Perhaps this is an elderly person who wants to find a product at low prices, or a girl who is looking for how.

Only by analyzing the possible behavioral reactions of your customers, you can achieve the desired results, increase sales. It's hard to believe, but even large companies sometimes skipped the step of analyzing their potential audience, for which they suffered millions of dollars in losses.

Max Factor, Revlon and Avon tried to enter Asian markets. Naturally, a large budget was spent on promoting their products, holding promotions to attract customers, and opening points of sale. But as it turned out, Asian women have completely different requirements for a tonal base, it is considered vulgar for them to use perfume throughout the day, and there are completely different requirements for a decorative line. As a result, stores gradually closed, and a well-thought-out campaign had to be curtailed. As you can see, even a large promotion budget will not give the expected results until the target audience is carefully analyzed and studied. Even marketers of large corporations sometimes forget about it.

Strategy Development

Each potential buyer pursues his own interests, but they all come down to a simple formula - "buying a quality item / service at a reasonable price." At the same time, bonuses, promotions, discounts, guarantees for purchased goods, etc. are welcome. But it is often difficult to determine a clear audience, since it can consist of different target groups and categories. In this case, the main task is to choose the right strategy, to draw up.

A housewife who does, and a student can come for a washing machine (telephone, computer). A pack of washing powder as a gift will not please a man who has never washed his clothes, and a free ticket to a football match will not arouse much enthusiasm in a woman. In this case, it is important to find common ground for the interests of all potential customers and offer them a really attractive bonus (for example, everyone without exception will appreciate headphones as a gift with a new tablet).

Following the tastes and interests of different people is troublesome and expensive, but in a highly competitive environment it is important.

What promotions can you come up with to attract customers?

Good quality, large selection, fast service are key factors in any business. But all of them can be underestimated if you do not allocate funds to advertise your products or services. Therefore, often businessmen and managers have to come up with a variety of promotions to attract customers that would increase attendance, and with them the amount of profit.

Present

Bonuses, souvenirs, promotions, related little things as a gift will indicate a respectful attitude towards the buyer, cheer him up. Most likely, the next time he searches for a product, he will turn to the same store that specializes in the necessary products. And although everyone has long known that the cost of a gift is already included in the price of the main product, a small trifle is so nice.

Discounts

The discount system is a common and popular method of attracting customers. This alluring word affects people differently, but most of them will definitely want to study the proposed heading, get acquainted with its characteristics. The system of discounts is different:

• seasonal discounts;
• lower prices for collections from previous seasons;
• discounts for the birthday of the buyer;
• encouragement by attracting a buyer;
• rewards by making a purchase for a certain amount;
• discounts for a certain series, group of goods;
• accumulative cards (loyalty system).

Prices

The visual appeal of prices is an essential attribute of any outlet. Psychologists have proven that a buyer is attracted by a price tag that he visually likes (99.90 rubles or 59.90 rubles). Naturally, 10 kopecks will not affect his budget, but on a subconscious level, these figures seem more profitable than 100 or 60 rubles.

Non-standard solutions

Bonuses, discounts and small gifts are a familiar and widespread tool for optimizing sales. It is difficult to surprise a “spoiled” buyer who is more interested in this than discounts on the next line of goods.

Many companies (both large and small) often resort to non-standard approaches, forcing many to learn about their activities and take advantage of the services offered, buy goods.

Once, an expensive denim store in Vilnius published information that customers who come to the store without pants at a certain time will be able to pick up and receive jeans for free. As a result, at the appointed time, a queue of young people in only their underwear lined up near the store. The action lasted 10 minutes, during which time several dozen guys and girls received free jeans, and the store gained popularity, attracted the press and a queue of buyers already for paid items.

Save the article in 2 clicks:

Promotions to attract customers are an important tool in the internal policy of each company. What to choose (standard or non-standard approaches) depends on the specifics of the company itself, but they are needed to increase the flow of customers and optimize sales.

In contact with

Promotions to attract customers can double sales and triple the number of customers. In a highly competitive market, in virtually any industry, companies must actively advertise themselves in order not to lose their leadership positions. Including through special attractive promotions. We tell you how to conduct such events correctly, what varieties exist and how to organize them correctly.

Rules for attracting clients

Creative customer acquisition promotions can do a lot: sell stale merchandise on the shelves, attract people who did not plan to buy from you at all, maintain the loyalty of regular customers, increase the company's visibility and double the profit.

As a rule, marketing campaigns are organized by specialists with specialized education. But not every company has such employees. However, an abundance of information about such events on the Internet will help even beginners to organize an action competently and successfully. The main thing to remember the following rules:

1. The benefit of participating in the promotion should be obvious to the buyer. He must understand without much thought why he should buy goods here and now. The formulas “two for the price of one”, “the third is free”, “bring a friend and get a gift” perfectly describe this principle.
2. The sale of goods by promotion (provision of services) should not cause losses to the enterprise. It is necessary to sell products at least at the lowest favorable prices. You can’t force employees to provide additional services for free: if for a client a pedicure is a bonus to a manicure, the master must still receive a reward for his work.
3. Promotions are always limited in time, their expiration date is known to buyers. Limited favorable conditions encourage customers to buy faster.
4. The event must be organized as honestly as possible. For example, if a computer hardware store promises a gift with a purchase, it should be something more serious than candy. It is better if the poster advertising the action will indicate which gifts can be received and for what exactly.
5. The action needs to be thought over: write a detailed plan, goal and expected result. If there are many people involved in the event, it is better to issue an order and distribute it among them.
6. The organizer of the action must clearly formulate the purpose of the event. Liquidation of goods and expansion of the customer base require a different approach.

Types of promotions to attract customers

If you start looking on the Internet for what promotions you can come up with to attract buyers, you can get lost in the abyss of useful and not very necessary recommendations. First of all, it is necessary to understand the classification of marketing activities:

• promotions with discounts (the most common option, in most stores they actually operate on an ongoing basis);
• gifts and bonuses for purchases;
• tastings and test drives;
• loyalty cards;
• contests for prizes from the company;
• special events (birthday of the store, children's party in the shopping center).

Each variety can be carried out in a dozen options and adapted for any business: both for a beauty salon and for a car center. The success of an event depends on its thoughtfulness and timeliness. What you need to know about each type of promotion and how to organize them correctly?

Promotion Ideas

Ideas for marketing campaigns can be gleaned from the Internet or specialized literature, as well as borrowed from competitors. But in any case, they need to be adapted to your goals, and also calculated in such a way that you do not get losses as a result.

Discounts

The most popular type of promotions are discounts. There are a lot of them: from a modest 10-15% to 90% when a consignment of goods is liquidated. This also includes the traditional reduction in prices for seasonal or damaged goods, for holidays, discounts for birthdays or representatives of any professions, as well as a reduction in the purchase price above a certain price (“500 rubles discount on orders over 3,000 rubles”). This form of attraction is familiar and understandable to all buyers. They don’t expect tricks from her, with the exception of perhaps the initial overpricing.

Discounts and gifts cause positive emotions among buyers, which has a good effect on the company's reputation.

Many shops offer discounts almost all the time. This form is guaranteed to attract buyers, including new ones, and help increase the number of sales. But she has one significant disadvantage - selling goods at discounted prices has a negative impact on profits. Therefore, the size of discounts and consignments of goods sold at reduced prices must be well calculated.

Clothing and footwear stores often use this technique: upon purchase, they give the visitor a coupon with a 20-30% discount for the next month's purchase. The method is very working, the store provides itself with regular customers.

Gifts and contests

Gift with purchase - what could be more attractive for a standard customer? Especially if the gift is significant and meaningful. You can donate:

• store products;
• other goods or services (for example, enter into a partnership agreement with a company and create mutually beneficial service packages for buyers);
• discounts on the next purchase;
• bonus card.

Any gift evokes positive emotions among buyers and forms a positive image of the company. In fact, there is only one condition - the gift must be significant for the buyer and not incur losses to the seller. The rest is complete freedom.

Contests are a slightly more complex form of marketing promotions. The conditions of the tender should be well thought out: they should be clear to the buyer (preferably, be simple to implement). Since most contests require some effort from the visitor (even fill out a coupon and drop it in the box), the prizes in them must be substantial. A set of sweets and a discount card will most likely not be enough.

Stores raffle off their own products, unique items, money, cars and travel. The condition for participation in the competition is usually making a purchase for a certain amount, filling out a questionnaire and, sometimes, completing a task (publishing information about the competition on social networks, writing a slogan). The larger the prize, the more complicated the rules for participation, or rather, the amount of purchase for the right to compete for a prize in it.

Promotions should be accompanied by a call to action - this psychological technique helps to increase sales.

Special offers

Special offers are usually similar to discounts: they give the opportunity to purchase goods at a reduced price, but, as a rule, subject to some condition. For example, when buying another product. The same principle applies when selling limited edition items or selling off leftovers (such as past collections or specific clothing sizes).

The key condition for a successful special offer is an obvious benefit for the buyer, the presence of a factor that makes the offer unique, unparalleled. If the conditions and slogan of the offer are formulated in an attractive way, the result will not be long in coming.

Companies often use phrases such as “only today”, “buy here and now”, “unique offer” and the like. They may seem “hackneyed”, but they still influence buyers psychologically, forcing them to buy.

Free shipping

The free shipping option is well suited for stores and companies selling large appliances and furniture. Typically, free shipping is offered on purchases over a certain price. Information about this, of course, should be placed on the announcement of the action.

Properly assigned the amount of the purchase required for free shipping, will help not to incur losses. By the way, as a rule, delivery is not free, but is included in the price of the goods. Most buyers understand this, but "free" shipping is still happy.

Free shipping may work on an ongoing basis. Customers will know the amount from which the delivery starts, and subconsciously increase the cost of the purchase to this value. This is one of the most effective psychological techniques.

In win-win lotteries, customers pay small amounts of money and then win prizes from the company.

Other interesting promotions

Above are the most popular and effective types of promotions to attract new customers and strengthen the loyalty of old ones. An example is the interesting promotions of car services. Many of these companies offer some kind of bonuses for passing their maintenance: tire fitting, air conditioning or suspension diagnostics, and other popular services.

But some marketers go further and come up with more outlandish and controversial ways to draw attention to the company. For example, a classic example in marketing was the action of the Euroset company, which offered people to get a phone for free, provided that they come naked. Subsequently, similar tricks were carried out by shops and companies around the world. The disadvantage of such promotions is that some buyers will definitely have an unpleasant impression of the company.

A more harmless option would be win-win lotteries, where for a modest amount of money or a check from a purchase you can get small prizes. In this case, the value for people is not the prize itself (as happens when the gift for purchase is known in advance), but the opportunity to try your luck, to experience a little adventure.

Cafes and grocery stores hold tastings. This format is attractive to many buyers, as it allows you to try new tastes, learn about certain products before deciding to buy. The organizer will have to spend money on tasting goods, but the money spent is usually offset by increased sales.

Conclusion

Everyone loves gifts, surprises, drawings, discounts - this is a feature of human nature. For an entrepreneur, this circumstance is an excellent opportunity to hold interesting promotions that will make attracting customers an easy process. Such a move will increase revenue, get rid of stale goods and find new "admirers" of their products. Consider the most common promotions to attract customers.

Types of shares

Depending on the specifics of the work of a store, public institution, salon or any other commercial project, one action or several in combination can benefit. There are a number of effective options:

1. Bonus card. Purchases made at your establishment allow the buyer to accumulate points or rubles, and later receive gifts or discounts on purchases.
2. Action "Bring a friend". For the fact that buyers used the service or purchased a product, but additionally left the contact details of friends and acquaintances (or brought them), a fixed discount is entitled to the next purchase (for example, 20%, 1000 rubles or a gift).
3. New customer discount. Such a bonus can influence the behavior of buyers who prefer to purchase goods from your competitors. The increase in sales occurs due to the "poaching" of potential customers. It's all about leaving a positive impression.
4. Purchase gift. It can be a bonus valid on a certain day, time of the day. A gift is issued for the purchase of promotional goods or by the amount of the total check.
5. Discount for pre-order or reservation (or online order). It can be small, but pleasant, especially if it is combined with other bonuses.
6. Birthday discount. To give each client 25-30% of a one-time order once a year is not so much, but it is very pleasant for the buyer.
7. Promotional goods of the day. A reduced price is set for certain goods every day. For example, for all sausages, alcohol, shorts, fishing tackle - it all depends on your assortment. You can take a specific position as a promotional product and make a minimum price for it, subject to purchases for a certain amount.
8. Special occasion discount. This may be the day of a dentist, educator, driver and other very specific professions. As evidence, you can require documents confirming education or work in the specialty.
9. Action "Come first". You can give a gift or a discount to each first visitor daily.
10. Draw. This is especially true if your store or institution has a website on the Internet, a public page on a social network or an Instagram page. For a certain time, your subscribers share information about the ongoing draw with friends, and on the set day, a product or a good discount on a purchase is raffled between all participants.

Giving a client a birthday gift of 25-30% of a one-time order is not so much, but it is very pleasant for the buyer.

Regular promotions to increase sales and attract new customers will give the impression of an interesting and tempting project. They will come to you in search of new discounts and offers, wait for notification by mail or SMS (it is worth implementing such a system), distinguish them from competitors. People will intuitively come for profit, and in addition they will buy something at the same time. This is an effective one that should not be neglected.