It's hard to imagine the Internet world without YouTube. This wonderful resource contains countless videos, so you can find here whatever your heart desires.

But with the help of YouTube, you can not only have fun, but also earn money and gain popularity.

Both will become possible if you know.

Simple but effective methods will help you make your YouTube channel popular with users and attractive to advertisers.

Many people need YouTube channel promotion

The most popular video hosting in the world and the second largest resource in terms of traffic volume can become an excellent place to spend time not only with interest, but also usefully, and to earn money.

But you won't be able to earn anything until you understand how YouTube works and find ways to promote your channel!

What is YouTube: a little history

In 2005, video hosting was founded by two smart programmers S. Chen and D. Karim and one designer C. Gurley.

There are different versions of why these people wanted to create such a project. According to one of them, Karim could not find clips on the Internet that he would like to watch.

According to the second, the idea came to all three at the same time when, while exchanging videos, they discovered that the Internet did not have a large storage space for them.

In any case, whatever led to the creation of YouTube, we are grateful to the creators for realizing their idea.

It’s hard to believe, but at first YouTube was not very popular among users; fame came to it only when the creators improved their service and added the ability to comment on posted videos.

In less than a year and a half, the number of daily views had grown to 100 million, and investors were lining up to invest money in YouTube.

YouTube received a new round of development at the end of 2006, when the service was bought by Google, paying over one and a half billion dollars for it.

Over the past 10 years, Google has made the resource even more popular, expanding the capabilities of users; for example, owners of particularly popular channels have the opportunity to earn money.

Some statistics from YouTube:

• YouTube's permanent audience is over 1 billion people, that is, almost a third of all Internet users;
• over the past two years, the increase in audience and viewing time has been over 50%, and in the future this figure will only increase;
• according to studies conducted in the United States among young Americans (up to 49 years of age), YouTube is ahead of any cable channel in popularity;
• The geography of YouTube is impressive: almost 90 countries where this platform operates, 76 languages ​​into which the interface is translated;
• modern people prefer to receive new information by watching videos than reading text or listening to audio, which means that YouTube has a huge chance of increasing its capacity.

How can you make money on YouTube?

How to do it?

If you managed to promote a channel on YouTube and acquire a large number of subscribers, then you can make money on:

• commercials that broadcast the video or are embedded in its middle;
• contextual text advertising - a link that is placed in the description of the video;
• sale of goods and services (that is, on your channel you advertise some goods and/or services and receive money from advertisers).

If you promote a channel on YouTube?

Imagine that your channel is viewed by 100,000 people a day, giving you the opportunity to earn $100.

For the month you have a salary of $3,000. More views - more money!

Why do you need to promote a YouTube channel?

If you are convinced that it is possible to make a profit on YouTube and would like to try your luck with this type of income, then you need:

• they must be copyrighted;
• do not violate the laws of your country;
• The video should be updated as often as possible (at least every other day).

Promote your channel.

This needs to be done in order for advertisers to come to you.

If the channel is not popular with viewers, then the chances of earning money are negligible.

Please note that you need real subscribers, not bots.

3 basic principles on how to promote a YouTube channel

The channel’s management, and the employers themselves, make sure that they cooperate only with law-abiding and honest video bloggers.

Artificial methods of promotion, scandalousness of posted videos, provocations will add to your popularity, but are unlikely to attract advertisers.

Follow three basic principles of working on YouTube so that channel promotion goes smoothly:

Promotion of a channel on YouTube: 10 effective ways

Title, description and tags.

The description should be unique and intriguing so that the user will be interested even before viewing.

But the description with keywords will affect whether users see your video when searching or not, and how it will rank in the search engine.

If you create a competent SEO-optimized description, then the promotion of the channel will take place without your help.

Create a unique face for your channel.

Think about what the main page of your channel will look like, what the design will be - everything should stand out from competitors.

It is also important to come up with a logo that is recognizable and easy to remember.

Ask your friends to do the same, and be sure to post the most interesting video on your social media page.

This method of promoting your YouTube channel is paid, but not that expensive compared to how much you can earn from advertisers when you become a popular video blogger.

You can order in the following systems: Google Adwords, Yandex.Direct, Begun.

The bigger, the better.

If you are going to upload one video per month, you will never be able to promote your YouTube channel.

The more interesting materials you upload, the faster you will acquire subscribers, so it’s worth thinking about whether you can fill the site with content before launching a channel.

If you ask correctly, they will listen to you.

A video blogger I know (not the top one, but he has enough for his bread and butter) noticed this trend: the video in which the author directly asks for it gets more likes, comments and subscribers.

Everyone thinks: “Well, since a person asks, I feel sorry for giving him a like.”

Earn popularity from others.

Look at which channels are in the top on YouTube and create a video on the topic.

For example, one in which you will criticize the author (do not overdo it with criticism so that the administration does not complain about you for slander).

Or, let’s say, you give answers to questions that the author of the top video raised, but did not fully disclose the topic.

Viral videos are the key to quick promotion.

If at least one viral video appears on your channel (something that gets millions of views in a couple of days and is actively discussed), consider success in your pocket.

True, creating viral material is not so easy; you may have to turn to a professional for help.

Make friends with top video bloggers.

Yes, making friends with YouTube stars will not be so easy, but if you succeed, then there is a chance that the author of a top channel will mention you in one of his videos.

And if he mentions it, his subscribers will rush to you to see who you are and what you are like.

Now the main thing is not to disappoint them.

Listen to the wishes of the audience.

Be sure to read the comments to your videos, respond to them, thank them for compliments - commentators love it when the author is open to communication.

And also listen to the opinion of your audience, for example, if almost everyone asks you to post more master classes on making desserts, and videos on this topic get the most likes, then actively work in this direction.

If you don't understand how to promote a YouTube channel yourself, hire a marketer who will make sure that you become the most popular of video bloggers.

Yes, he will want money for his services, and the better the specialist, the more he will have to pay, but if everything works out, then you will recoup your investment a hundredfold.

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Forget everything you knew about promoting a YouTube channel. This article will not contain another 33 banal tips, such as putting a call to action, holding competitions, creating playlists and making a beautiful header.

You already know all this...

There is a lot of information about this on the Internet...

There are many opinions on how to promote a YouTube channel from scratch and for free. But here I will give my view on promotion. You may not agree with him.

Engagement

Back in 2012, YouTube promoted those videos that received more clicks. YouTube now counts time spent watching.

But this does not mean that now you only need to create long videos.

YouTube does not take into account actual time, but rather the ratio of time spent to the total length of the video.

In my opinion, among all the ranking factors on YouTube, engagement rate is now the most important. If the viewer watches the video to the end, then this will be a good signal for YouTube algorithms and YouTube itself will begin to promote this video for the corresponding key request and show it to people who are potentially interested in this video content.

Have you noticed how lately many YouTube bloggers at the beginning of their videos encourage you to watch the video to the end?

Every effort must be made to keep the viewer's attention. For example, promise the viewer that he will receive some kind of bonus at the end.

If the viewer subscribes after watching, or looks into the channel feed to watch other videos, this will have a positive effect on promotion.

Presentation is important

But nothing is more important than how you present information.

The engagement rate is influenced by competent speech, when information is conveyed to the viewer in a simple and understandable, colloquial language, quickly and not boringly.When speech is without water and only to the point.

The most common comment on YouTube:

..It's better to watch at 2x speed..

Because most YouTubers pour water and talk slowly, and even without intonation. What can be told in a minute, they stretch out for half an hour.

Therefore, presentation is extremely important!

And don't forget to warm up before recording your video. Record several test versions and you will be surprised how your speech, voice and diction will improve each time.

If your budget allows, you can order a voice-over for some video formats, as in the dubbing of Hollywood films. For example, on the Kwork exchange, voice acting is not expensive.

Attention

It is important to say the most valuable things at the very beginning, and not delay them to the end. In the first seconds, the viewer decides whether to watch your video or close it.

This will affect engagement; you need to capture the viewer’s attention from the first seconds.You don’t need to say what this video is about first, like everyone else, you need to get straight to the point.

Don't delay the best part until the end.

In general, I don’t even introduce myself in my videos; from the first seconds I start speaking to the point. My video about , is gradually moving to the top, and is currently already in 2nd place in the YouTube search results for the query “networking”.

Soon I will reach the top and I don’t even doubt it.

But for the query “landing”, which is quite popular, I already came out on top:

Thus, I shattered all the generally accepted rules for promoting YouTube channels. When I recorded this video, I lived in a hostel, I didn’t have money for a microphone and camera. Thus, nothing is needed to tear everyone to smithereens)))

Sound and personality

Sound is more important than picture.

The picture is also important, but if the speech (audio) sucks, the video will not help, no matter how cool it is. Personality is not always important, contrary to popular belief.

My experiment confirmed this. I recorded a video where I am not in the frame, instead the streets of New York are shown in time lapse, however, the video received more than a thousand views in a month. And the ratio of likes to views is very high, like that of top bloggers, such as the Utopia show or Yan-topless.

Analytics

Use analytics. See which videos viewers immediately turn off and which ones they watch to the end.

It's like a lie detector that doesn't lie.

Notice what you say at the moment when the audience closes the video? This way you can understand your mistakes and eliminate them in the next videos, each time increasing the efficiency of YouTube channel promotion.

I don’t mean analytics for the entire channel, you can analyze each video separately, the “Audience Retention” section in video analytics:

This graph is smooth, which shows that people are watching until the end. No jumps. For example, if I said that all BM-ers are sectarians, then all the fans of business youth would be offended and close the video without watching it to the end. Then the schedule would not be smooth.

SEO

YouTube knows every spoken word and phrase in your video, it understands your conversation, and then uses all those words to promote the video.

Even if they are said indistinctly.

Words are key phrases by which your video will be ranked and shown.

When I entered the query “The Matrix” in a YouTube search, in addition to the usual videos, a video about Morpheus, the main character of this film, was displayed in second place.

YouTube somehow realized that these videos were connected. Although the title of the video did not contain the phrase “The Matrix”.

YouTube also presented me with this video in its recommendations when I watched a review about the matrix.

Heading

All promotion efforts will come to nothing if you don’t come up with an attractive title.

If the title sucks, no one will watch it.

You need to come up with a title that creates the feeling that the video is a must-watch. I discussed in more detail how to write killer headlines in.

Still, here are a couple of tips:

• Irresistible
• Keywords first
• Branding at the end
• Represents content accurately
• Specifics and numbers

Don't forget to include key phrases in your tags. It is advisable to create a unique description using keywords. It is better to write the key phrase closer to the beginning of the title.

Please note that very often Google displays YouTube videos rather than websites in search results.

Try to enter something now..

For almost any request, you can come across YouTube.

If you add the word “video” to the title of the video, this will greatly increase the chances of the video appearing in Google and Yandex results.

Short videos

Short video clips are now in vogue in the era of information fatigue.

Buffer Social's research shows that the ideal video length on YouTube is 2 minutes and 54 seconds.

It’s better to make short videos at the start of promoting a YouTube channel, dividing the videos into topics.

And insert a key query in the title. For example, “how to lay the foundation,” “how to do accounting,” “how to choose a DVR,” and so on.

This will allow you to cover the semantic core more widely, and as a result receive additional traffic from Google and Yandex.

Articles from the speech

If you transcribe text from audio, you can get a very good article that can be published on a website, in a guest blog, or on social networks.

In other words, take the script and adapt it to the article.

Thus, I gained more than 10,000 reads in a day, although it was just a speech for a video; initially I didn’t even think about the text, I had no idea that scripts could turn into such viral articles.

You will probably say that this was an accident and I was just lucky. But, I repeated this on another site, and the article had such a powerful effect that the editors of Spark magazine pinned my article on the main page for two days.

This will give a good head start at the beginning of the journey to promote your YouTube channel.

Doodle video

This hand-drawn video allows you to perceive and learn not only through speech, but also visually.

This greatly increases engagement. For example, the BM video (I don’t like BM, but it’s a good example) received 250 thousand views on landing pages.

Just compare, one video got more views than some sites with hundreds of pages get in a whole year.

Here is an example Doodle:

Unified preview style

Beautiful previews are crucial in promotion on YouTube and tempt you to click.

But, I believe that it is necessary to make miniatures that are not only beautiful, but also in the same style.

If you look at YouTube channels now, many make beautiful previews. But this is only at first glance, in fact they are all different, and when you look at the YouTube channel as a whole, it feels as if it is a trash can into which pictures from 20 different sources were thrown.

We need a unified style.

Because, after watching one of your videos, a casual viewer will most likely open the entire channel (feed) to evaluate other videos. Imagine how surprised he will be when he sees tons of other beautifully designed content?

This greatly increases the likelihood that a person will subscribe.

According to research, it has a very strong effect on the conversion of viewers into subscribers. People subscribe there more often when they see a complete profile.

And random viewers turn into subscribers.

I think that you should do the same on YouTube, few people do this now, but I think in the future everyone will come to this.

Otherwise, the canal is like a passageway, people come and go.

The preview is also important because it is what the viewer will see in the recommendations block. And if the preview is beautiful and attractive, then a person is more likely to click, increasing the CTP of this video in recommendations.

It’s not hard to guess that if the CAP on YouTube is higher than that of competitors, then your video will be shown more often, expanding your audience reach.

According to research, previews are better for promoting a YouTube channel if they have faces on them. And also with colors that do not blend into the general background.

If you don’t know how to make previews, order from freelancers, they will make you catchy and exclusive previews, so that you won’t be able to do without views. .

Lighting and background

The picture is also important and light greatly affects its quality.

If you are filming yourself, the lighting should be diffused and bright. The light should not be from the side, but straight. Then you will look more solid, pleasant, and facial imperfections will be smoothed out.

The background is also important; it should be one not flashy color, for example, like on the Wylsacom channel, which reviews electronic gadgets.

Many people get too close to the lens, causing their face to take up the entire screen.

It is unpleasant.

Subscribers

Don't rely on the number of followers, especially if you are a businessman.

There is such a format that a person only needs to watch it once and that’s it. Why does he need to watch pouring a foundation or creating an acrylic bathtub 1000 times?

If there are no subscribers, that's normal.

People will still constantly come from organic sources if you set up SEO correctly.

What is better, mountains of subscribers with meager views on a half-dead channel, or thousands of views without subscribers?

The answer is obvious.

Entrepreneurs typically create educational content that solves a problem. The subscriber solved the problem and forgot; he has no reason to subscribe. He won’t spend his whole life solving the same problem.

Therefore, I don’t care about subscribers. My opinion!

I don't care about likes either.

The number of likes does not play a big role in the promotion of a YouTube channel. There are examples when videos with a huge number of dislikes receive high places. It doesn’t matter what the viewer’s reaction is, whether people like you or not, if you managed to capture their attention, that’s a plus.

Content stock

Everywhere they write that supposedly you need to upload content strictly at the same time.

That's bullshit!

Don't be fanatics.

You don't need to publish content at the same time, you just need a balance - if you made 30 videos at once, you just shouldn't post them on the channel in one day.

Be predictable like PewDiePie, who always has a few videos in stock so that if he gets sick or burns out, he'll always have something to post.

Subscribers have a certain level of warming up. If you post too often, they simply won’t have enough attention to digest all your information.

We need to let them get hungry.

But if you don’t post for a long time, subscribers will, on the contrary, cool off.

Perhaps ideal regularity once upon a time helped in the promotion of YouTube channels. But now the era of information noise has come, when content bombards subscribers from all sides so that they no longer respond to any regularity.

If you have really cool content, subscribers will wait.

But it never hurts to have one or two videos in stock.

For example, I generally can’t stand YouTube channels that generate videos like hot cakes. And the numbers confirm that I’m not the only one - such channels have a lot of views and few subscribers.

People don't want to trust their attention to someone who doesn't care about quality.

For example, I worry so much about the content of the content, and raise the bar so much that after watching my video, the viewer has a “WOW” effect.

After watching, he is doomed to subscribe. This is what subscribers write to me:

Virality

If everything is done correctly, in all aspects, presentation, speech, picture quality, preview, SEO, cool useful content. Then, people will start sharing the video.

For example, many webmasters, owners of informational sites, embed the best videos on the topic into articles on their sites.

Like in this article.

And this is a very powerful signal for YouTube algorithms. A study was conducted that showed that those videos that are embedded on websites have higher positions.

Secret sauce

When your channel reaches the first results, several dozen videos and the first thousand subscribers have accumulated, you can try paid advertising.

But, don't make the mistake that 90% of beginners make.

It is important to remember one thing - choose small channels and groups.

Advertising on large channels is very expensive, and the effectiveness is negligible. Because subscribers of large channels are already spoiled by advertising, they have seen it so often that they have already stopped reacting to it and taking it seriously.

This article will be useful to everyone who shares or intends to share valuable information on Youtube. In this article I will tell you how you can promote and raise a channel from scratch for free and for a fee. You will find out how much time, effort and money (in the case of paid promotion) you will need, and you will discover new methods for promoting your channel on YouTube.

Before I start, I will say that I am the owner of the channel Clear TV . There should have already been 7,000 subscribers and 1,200,000 views. Have you come in? Have you checked? Great, we can continue. I have been running my channel for more than two years. I have training videos and other valuable information (at least 7,000 of my friends think so). 0 rubles spent on channel promotion. Well, or 50-100, no more.

In addition to ways to promote the channel, I will prioritize and share the information that I was able to obtain by analyzing behavioral factors and statistics from Youtube Analytics.

What do you need to have to effectively promote your YouTube channel?

Quality content

This is the most important and obvious point. There are exceptions to the rules here, but it’s very difficult to succeed with videos that are not interesting and shot haphazardly. There is only one way - to invest in promotion and believe that one day the channel will become popular and visited. These are illusions, believe me, it doesn’t happen.

Now imagine that you have really useful videos, each of which answers a specific request. Introduced? Great, I see you can dream :) And now let’s return to reality - promoting a YouTube channel with interesting and necessary content is much easier, believe me. Conclusion: relevant and necessary videos will always find their audience. It is also obvious that it is much easier when users search for your content themselves.

Misconceptions:

— there is no need to promote high-quality content;
— people themselves will start subscribing to the channel;
— the number of views will increase every day.

TOP bloggers who have an army of subscribers can afford not to promote their YouTube channel, just like their videos.
People don’t want to subscribe to the new channel at all, and this is the main problem (it happened to me too).
New channels cannot expect stable growth in views (until they build a subscriber base).
There are of course exceptions. If you have a highly specialized and author’s channel, then it is quite possible to start independent promotion on Youtube.

Patience and faith

Free promotion of a YouTube channel can sometimes turn into a routine job from which you get little pleasure. This is where we need patience. Subscribers and views will come so slowly that you will want to give up everything.

Ability to analyze information

The promotion of a channel on YouTube will be accelerated due to the ability to analyze information from Youtube Analytics. More specifically? It's best to promote videos that people are already finding through search. Thus, it will be possible to improve the position of the video in search results and get many more views with its help. And then we move on to promoting other videos.

Channel promotion is paid

The advantage of paid promotion is that specialists will work on the channel. Another advantage is the time saved. There are a lot of dubious sites and people on the Internet who promise mountains of gold, but in the end they bring fake subscribers and the same views - I don’t recommend it. There is NO point in promoting the channel in this way.
I would like to remind you that I have been engaged in high-quality promotion of channels on Youtube for more than two years and now I can take on the promotion of any author’s channel. I guarantee quality and deadlines. I do not promote gambling, erotic or political channels. I advise others to write to me by email: [email protected] or on Skype: deja.vu56. Minimum budget - 1,700 rubles (100 subscribers, from 100 likes, up to 25 comments, a month recommended on the Clear TV channel and a review article of the channel on this site in the section:).

How to promote a channel on YouTube from scratch and for free?

Gross mistakes and a lack of understanding of what to do hinder a beginner the most. Many people don’t know how to promote a YouTube channel from scratch for free and don’t even have an idea where to start. And you can start with:

— mutual subscription (on your own).
— subscriber purchases ( link to verified site ).
We will need subscribers, the more the better. Believe me, you can either raise the channel yourself, or wait your whole life until it breaks through :) I recommend the first method.

What is this - mutual subscription?

Everything is based on mutual exchange: you are looking for people who are ready to subscribe to your channel, in return they will ask you to subscribe to their channel. On social media There are thousands of such groups in networks. Benefits everyone.

The downside is that it's such a damn monotonous task. No matter what anyone tells me, I know that this method works. Yes, not all subscribers will be targeted, but over time, exactly those you have been waiting for will begin to come to the channel. The only question is: will you have the patience to wait for them? 🙂

In the second case, everything is simpler, pay about 0.25 rubles for 1 subscriber on the site you linked to above and that’s it. Essentially: 100 subscribers - 25 rubles. 1000 subscribers - 250 rubles. Cheap and cheerful, but you have to check assignments and waste time. In words it turns out much easier, in reality there are also nuances :).

How many subscribers does it take for the channel to start developing?

I am often asked this question. You won’t believe it, but on one of my channels I had to buy, recruit, order almost 5,000 subscribers, so that then people would start subscribing themselves (5-15 subscribers a day). It's different for everyone here.

The process of independent promotion to the channel may start earlier (even with 500-1000 subscribers).
Of course, this is only the basic idea that will help you get on the right path, but details such as SEO on Youtube, beautiful video design and a bunch of other things play a very important role.

Today, dear friends, I will tell you how to promote videos on YouTube. Promoted videos in this service that collect a lot of views are not only an opportunity to get additional clients for your sites, but also a way to earn money directly on Youtube. Today, there are a lot of channels that do not sell anything, but earn thousands of dollars monthly purely from internal advertising of the service (Adsense).

Based on the statistics of my channel, video clips bring in $0.7 per 1000 views. In other niches, this figure can be many times higher. This is about the question of whether it is worth doing promotion and how much it will all pay off.

By payback, I mean not so much financial costs, but your time, since you can promote videos completely free of charge if you know how. The only exception will be highly competitive niches, where it may be easier to pay a small fee. By the way, paid promotion is also not particularly expensive.

What does it mean to “promote a video” on YouTube?

Before moving on to the step-by-step guide, we need to dwell on the very concept of promotion. Many views, likes and comments in themselves do not indicate that the video has a high service rating - they only say that it was popular earlier and crowds of people watched it, but that was in the past and these parameters do not tell us about the sources of all these signals.

Real promotion refers to the process as a result of which a video begins to attract users naturally from among the people visiting YouTube.

There are two sources of such visitors:

1. Those who go to a video from the recommended videos block;
2. Those who get to the video through YouTube's internal search after entering a query.

Both of these sources are not unlimited. As you understand, in response to a search query, a list of suitable videos is displayed and only those that are closer to the beginning collect views. The number of videos in blocks with similar and recommended videos is also limited.

Which videos will catch the eye of the audience and which ones will not are decided by the Youtube search algorithm. It operates according to a scheme similar to the usual search engines Yandex or Google - it selects the highest quality materials.

The goal of promotion is to ensure that YouTube considers your video better than competitors - this is a whole complex of actions.

Preparing a video file

It will be impossible to promote a low-quality video by any means, therefore, the first step is to work directly with the file that you will upload to Youtube.

1. Content

What matters most is the content contained in the video you create. If this is a training or informational clip, it should be deep and detailed so that the user gets everything they need from it and does not try to look for something else on this topic. A humorous video should make you laugh, and so on.

2. Optimization for request

If a video is being prepared to be found through search, then it should be based on a key phrase - a query that users enter to find it. The rule for preparing a video for a request is similar to writing texts: one video = one request. There’s no point in spreading yourself thin and trying to cover everything; it’s better to make several separate videos.

YouTube can recognize speech within videos. It's not always perfect, but if you look at the automatic subtitles generated by the service, you will understand that the general meaning of the content is accurately guessed. Considering this point, it is worth saying the desired key phrase several times inside the video. The first time it should sound as close to the beginning as possible.

3. Image quality

As for the quality of the picture itself, the times of slow Internet and saving on traffic are a thing of the past and now viewers want to distinguish any little things on the screen, and not guess faces from squares.

The minimum quality of modern video is SD (720x576), it is optimal to use HD (1280x720) or higher. Fortunately, now almost every phone is capable of recording a picture in this quality, and we’re not even talking about cameras.

4. File name

The file that you will upload to your channel should not be called MOV12458.avi or something similar. Rename it according to your topic or keyword, for example kak-raskrutit-video-na-youtube.avi would be a good option. You can use transliteration, as in the example, or make the name in English.

5. Duration

Statistics show that YouTube prefers longer videos. Perhaps this is justified by the fact that a long video has a better chance of covering the topic completely, or perhaps the reason is the banal opportunity to insert more advertising and earn money. Regardless of the reasons, it is recommended to do it for at least 10 minutes. Naturally, the figure is individual for each topic and there is no need to film for 10 minutes when the cat fell into the pool. Approach the issue head-on and without fanaticism.

Uploading and creating a video

Having a properly prepared file, you can proceed to posting it on the network (technical instructions on how to post a video on YouTube). In the process of uploading videos to Youtube, we must pay attention to 4 points.

1. Video title

The name of the clip in the service must exactly match its content - be relevant. Otherwise, you will receive a large percentage of refusals - viewers will open the video, see that it is not what is stated and close it, or, even worse, dislike it.

It is best to use the key phrase in the title that you plan to use to promote the video. You can dilute it or supplement it with other words.

2. Description

The best option is to make the description a full-fledged article (text version of the video). The search query must be used at the beginning of the description. Don't skimp and don't limit yourself to two sentences. 3-4 paragraphs is the minimum amount you should aim for. In addition, the text under the video will help in its promotion through regular search engines.

3. Tags

Tags are the same thing as keywords or labels. This field is specifically designed to indicate all queries that the video you are looking for answers to. Here you need to indicate not only the phrase under which you originally planned to promote the video, but also all synonyms and related keywords.

For Youtube, this is a hint - in what cases to show your creation as a recommended video.

4. Default icon

This is the picture that is visible to viewers before they launch the player and start watching your video. The more attractive the image, the higher the click-through rate will be.

When a person sees a dozen options for viewing in a search or in a recommended block, he will always choose one thing and it will not necessarily be the clip located above. Visual design can make you stand out at the initial stage of promotion, and later, thanks to good conversion statistics, the video will begin to be shown closer to the top of the page.

Creating a Primary Reputation

Unless the topic of your video is unique and no one has posted anything like it on YouTube, each new video will face competition.

It is always difficult to get to the TOP in popular niches, since reputation plays a significant role there. Reputation is a complex thing, it includes both the reputation of the channel and the reputation of a specific clip.

If your channel has been around for several days and has a loyal audience, that’s good, we will use this moment. But even young authors should not despair, since everything is fixable - all the promoted channels started from scratch.

The main task facing us is to immediately show the Youtube search algorithms after uploading a video that you have uploaded good content that people like. To do this, we must collect as many positive signals as possible. Signals in YouTube mean 5 main points:

• Total number of video views;
• Ratio of bad views to good ones. When the user opened and immediately closed the video, this is bad; if he watched the whole or a significant part, this is good.
• Marks “I liked” and “I didn’t like”;
• Subscribe to the channel through the page of a specific video;
• Commenting.

If you did everything correctly in the previous stages, viewers will like your video. All that remains is to invite more people to watch.

For initial promotion:

1. We enable advertising of the last uploaded video in all videos of your channel. This is done in the “Creative Studio” section – “Channel” – “Recommended Content” – the “Content Promotion” button. Through this you can promote not only the latest videos, but also any others.
2. We make your video on all your accounts on social networks - let your friends see it. If you are a member of communities on similar topics, post an announcement there. We need as many people as possible to watch the video at the start.
3. If you have a blog and/or newsletter, publish it.
4. Using Yandex or Google search, find discussions that match your video on forums and question-and-answer services, such as otvet.mail.ru

Smart increase of views and likes

You already guessed that with high competition, you won’t be able to simply push other video clips with your elbows - views from friends and acquaintances will not be enough to create a high level of trust on the part of the service. What is needed is a push not of 20 views and 5 likes, but something significant, maybe 200 or 2000 similar signals.

The easiest way to implement such cheating is with the help of special services. But you need to be aware that promotion is not natural views. And if you do it incorrectly, everything will be pointless, since YouTube will easily determine that the king is not real the hype is fake and not only will it not add credibility, it will also impose sanctions.

The task is as follows: increase the indicators so that the behavior looks natural.

How to achieve this result?

Among all the services that I came across, the highest quality and most flexible was Vagex.com. It does not have a problem with too short views of 30 seconds, like AddmeFast, nor does it have the other extreme, when the duration of all inflated views is equal to the full time of the video, like Vktarget.

Pros of Vagex:

• Firstly, it allows you to independently set the desired duration;
• Secondly, it allows you to set up both video views and likes and subscriptions in the required proportion within one campaign. That is, the same users who watch the video mark “Like” and subscribe to the channel;
• Thirdly, you can use the service for free. For this, Vagex has a special program that automatically launches video clips and earns you credits, which you then spend on promoting your videos.

How to use the Vagex service

Register on the website – Vagex.com

In the form that opens, indicate the link to the video on YouTube and the desired duration of each view. The price depends on the duration; for every 30 seconds there is 1 credit. We limit the number of views per day, based on the budget, so that large expenses are spread over several days. We check the boxes for the number of subscribers and likes and indicate their number, the price for each is 5 credits. Specify the total budget for your advertising campaign. Additionally, you can set geotargeting (country).

Click “Add” and the advertisement will start. But the real cheating will begin only at the moment when there are credits on your account - they can be bought or earned using service applications (in the first picture I marked the sections where all this is done). Purchasing is only possible through PayPal, which is not the most common payment system in our country, but if you have a bank card, anyone can register and pay with it.

Regarding the cost of cheating. If we take the video promotion from the example in the screenshot, then 100 views for 3.5 minutes (210 seconds) will equal 700 credits. Let's add to this 20 likes for 5 credits and 3 subscribers for 5 credits. The total amount is 815 credits.

1000 credits in the service costs 1 dollar.

Regarding applications for auto-cheating: for me, through a browser plugin, the service brings in about 90 credits per hour. It works in the background and does not interfere with doing other things (including on the Internet), so you can run it even for the whole day.

External promotion factors

In addition to internal factors, video promotion on YouTube is influenced by such a parameter as incoming links. It is not as significant as those described above, but since the Youtube service is an integral part of the Google empire, most of their search rules are similar, and Google loves links.

So, having additional external links to your YouTube page is a small additional plus in karma.

I mentioned some steps to obtain links above - forums, question-answer services, reposts on all social networks (Vkontakte, Facebook, Odnoklassniki, Google+, Twitter).

Among the free methods, you can add the following - start blogs on free platforms - Blogger.com, WordPress.com, livejournal.com and publish announcements there for your new videos with a link. You can install both the embedded player and the link at the same time.

Links from other authoritative sites will work more effectively, if it is possible to negotiate free placement - great. If not, then just buy a couple through exchanges like Rotapost or GoGetLinks - choose sites with good traffic and topics relevant to the video clip.

Summary

If you did everything correctly at the design stage and gave your videos a little push at the start, then after a while they will begin to bring natural traffic both from Youtube itself and through other search engines.

Each promoted video will add reputation to your channel, and in the future there will come a time when you won’t have to take any promotion measures - your videos will reach the TOP due to your overall author’s reputation.

If you want to become popular and make money from it, then you need to start promoting a YouTube channel now. YouTube is the most popular video hosting service, which has become a constant source of income for many famous bloggers, streamers and other interesting and enterprising people. But as you know, popularity does not come on its own, it has to be earned.

Preparing the channel for promotion

To quickly promote a YouTube channel from scratch, you need to use paid and free promotion methods in combination. But before you start optimizing and advertising your channel, you need to create and design it correctly.

To create a promising channel you need:

• Decide on the topic and niche that the channel will occupy on YouTube. Choosing a topic is a very important step. The fact is that in popular and profitable niches it is much more difficult to promote a channel. But if you still manage to do this, then the earnings there will be appropriate. It's best to do what you really understand. And it doesn’t matter whether it’s entertainment, children’s, gaming or scientific content. Passion and dedication always attracts viewers.
• Watch videos from popular bloggers and come up with your own personal trick. Every popular blogger on YouTube has their own “trick”. This makes the person memorable, which prevents him from being confused with anyone else.
• Create a memorable image. Creating an image should be focused on the target audience. The closer the presenter is to the viewer, the more attractive he will seem.
• Shoot several videos using high-quality equipment. Good video quality in 2017 is an integral part of a popular channel. Therefore, the light, equipment, and sound must be of not ideal quality, but not worse than standard.
• Before publishing, find out the opinions of friends and acquaintances and bring the image to perfection. The help of friends and acquaintances at first will help to identify all the shortcomings and work on all the weak points. Therefore, you need to try to connect as many people as possible, because in return you can get really valuable advice.

Types of promotion

When the user already has his own account with a small collection of videos, it is not clear what to do next. Wastefully leaking videos that no one watches is a very dubious activity. Therefore, you need to put the camera aside and get busy promoting.

There are two types of channel promotion:

• paid;
• free.

The issue of money is always relevant, but to achieve the goal you need to be guided by other characteristics of the available promotion methods, namely their effectiveness. Otherwise, instead of quickly gaining subscribers, time will be spent on meaningless and useless activities.

Channel promotion – do you need to pay?

Some people sincerely believe that to become popular on YouTube, it is enough to make a spectacular video, post it online, and a new trend is ready. Unfortunately, it's not that simple. Even the most charismatic and ambitious blogger can remain unnoticed.

Advantages of paid channel promotion:

• quick recruitment of “live” subscribers;
• minimal investment of time and effort;
• guarantee of results.

Most of the sites and applications that offer free money lie. After all, their main contingent are bots. They, in turn, are of no value to the owner of the YouTube channel.

Proper promotion can be much cheaper if you first take a short course on the basics of Internet marketing. But this takes time. Training includes working with Yandex.Direct and Google Adwords, the basics of SEO optimization, viral marketing and much more. If you plan to make working on the Internet your main field of activity, then such skills and knowledge will not hurt.

Paid promotion methods

If at the start you have at least a small budget that can be spent on promotion, then the chances of professionally promoting your YouTube channel are significantly higher than without it. But you need to invest money wisely, so first you need to familiarize yourself with the existing methods of paid channel promotion.

Paid methods include:

• purchasing subscribers on specialized exchanges;
• services of freelancers and professional promotion agencies;
• purchase of advertising.

Each of these methods has its own advantages and disadvantages. But in general, their effectiveness has long been confirmed in practice. Many, without understanding the essence of each of these methods, hastily give money to just anyone, and receive nothing in return. Therefore, it is worth considering them in more detail.

Services for buying subscribers, likes and comments

Buying subscribers is in demand among “newbies” on video hosting. Some sincerely hope that after acquiring a couple of thousand subscribers, the channel will immediately get to the TOP and advertising prices will rise to exorbitant amounts. It should be said right away that this is not so.

No matter how many users are attracted through the exchange, they will not be able to make the channel popular. The fact is that the goal of such subscribers is to get money. They are not interested in the published content, therefore, there is little value from such viewers.

But for a developing channel, a large number of subscribers makes it more attractive to “live” users. It has been noticed that before people start watching a video, they look at how many users are interested in it and how many liked it. And only then do they decide whether it’s worth spending their time watching. Therefore, the larger the channel’s purchased audience, the more “live” users it will attract.

On specialized services you can buy:

• subscribers;
• comments.

To promote a channel on YouTube, subscribers alone will not be enough. The number of views and likes are the main parameters for raising a channel to the TOP. And for the video hosting administration, it will be obvious that a large number of subscribers without activity on the channel is the result of cheating. And this, in turn, can lead to their mass write-off and account blocking. Therefore, to create the appearance of real promotion, you will need to not only gain subscribers, but also create imaginary user activity.

You can also see a selection of YouTube promotion services divided into categories on the blog of the service for working with bloggers EPICSTARS.

All operations for purchasing spectators are carried out remotely. The channel owner simply selects the desired package of subscribers (500, 1000, 5000 or more people) and pays for it with a bank card or e-wallet. There are no and cannot be any guarantees other than reviews from previous customers. Therefore, it is important to be vigilant so as not to run into scammers.

To do this, you need to follow some rules:

• The official website may contain fake reviews, so before purchasing, you need to study the site’s reputation on third-party resources.
• Before purchasing, you need to analyze sellers' prices.
• The first costs should be minimal to ensure the quality of the services provided. It is better to buy packages of 100 or 500 subscribers.
• Exchanges and services that promise to gain subscribers in a couple of hours should be treated with distrust. After all, a sharp increase in subscribers can be a reason to block a YouTube channel.
• After purchasing, you need to carefully monitor the activity on the channel.

User activity shows the number of subscriptions, unsubscribes, likes and comments left over a certain period of time. If, after purchasing subscribers, the number of subscriptions increased sharply, and a week later gradually decreased by the same number, and during this time not a single like or comment was made, then you should no longer return to the services of the exchange that cheated them.

Professional channel promotion

The services of professionals in the field of Internet promotion can completely save the owner of a YouTube channel from any hassle. You can order full channel promotion either from a special agency or from a freelancer. However, the cost of such services is, to put it mildly, rather high.

The secret of specialists in the field of Internet marketing is a proven and tested promotion strategy, using techniques, competent SEO optimization and the correct setup of advertising campaigns. To master all these skills, the average user will need more than one month. Therefore, the price for specialist services is appropriate.

When choosing a suitable specialist to whom you can entrust your channel, you should make sure that he uses only “white hat” promotion methods in his work. Otherwise, published videos may be banned, views written off, and the channel even blocked.

YouTube channel advertising

• On forums and social networks. Of course, you can post videos on forums and social networks for free. Only the owners of communities and forums will remove such “advertising” within a few minutes, so there will be little benefit from this. You can officially promote a channel either through advertising exchanges in social media, or directly through the administrators of the sites of interest.
• Using Google AdWords. Google AdWords is a powerful advertising tool that allows you to publish video ads on YouTube. Advertisements placed in this way are published either on video hosting pages or broadcast during video playback. All the advertiser needs to do is shoot a commercial, determine the budget for the advertising campaign and set the parameters of the target audience.
• On video blogs of other authors. Many of the popular bloggers themselves offer their PR services for developing YouTube channels. When choosing a suitable person, you need to look at how many subscribers he has, whether there are fake accounts among them, and how many there are. If the majority of the audience of a supposedly popular blogger was recruited by a cheap program, investing in such advertising will be pointless. Bloggers set prices themselves and, as a rule, they depend on the advertising format. This could be adding an advertiser’s video to your favorites, holding a joint competition, a promotional video at the end of a video, or a joint release that is published simultaneously on two channels.

Paid promotion of a channel on YouTube will not necessarily extract the last money from its owner. If you analyze all the available paid methods and combine them with free ones, you can inexpensively and at the same time quickly gain the coveted popularity. Therefore, you should not stop halfway and give up on your intended goal. The sooner you start work, the faster this goal will be achieved.