How to promote your Instagram page for sales yourself? What bots exist for promoting a store on Instagram? How to attract new followers for free when promoting an account from scratch?

For an enterprising and energetic person, Instagram is not only a convenient application for storing and displaying photos, but also a tool for enrichment. A well-promoted Instagram account brings its owner a stable income through sales of own and other people’s goods, advertising and high popularity.

Denis Kuderin is with you, an expert on financial issues from the HeaterBober publication. I will tell, how to promote Instagram and attract new subscribers on your own, as well as with professional help.

Read to the end - at the end you will find life hacks for keeping followers on your page, as well as a review of popular paid services for Instagram promotion.

1. Instagram promotion – expanding the client audience for your business

Social networks are a territory of unlimited possibilities. Instagram is no exception. Initially the resource was created as mobile application for shooting, storing and distributing photographic materials, but gradually the site expanded its functions and became a full-fledged platform for exchanging impressions, comments, news and likes.

The popularity of the service increased many times in 2012, when Facebook acquired it from the original owners for $1 billion . Many new functions immediately appeared here, including the option for recording and posting videos.

Today Instagram is hundreds of millions of registered users, a huge viewing audience, thousands of new pictures and videos every day. And unlimited prospects for earning money.

I will list the main ways to make money online:

• selling your own and other people’s goods and services through a promoted account;
• companies, products, events and anything that can be sold and advertised;
• promoting accounts on a professional basis;
• making money selling photographs.

The most profitable option is to own your own business. It doesn’t matter what you do – any products and services can be beautifully presented, shown and sold.

Instagram does not charge money for registering online and using all functions. All that is required for success is free time and desire. And a well-promoted popular account.

Page promotion – an indispensable condition for monetization. Popular accounts are visited by thousands of users per day, and with the number of visitors, sales volume inevitably grows.

What is promotion from a technical point of view? This is the deliberate and targeted popularization of your profile using various methods. Promotion can be natural or artificial.

The first option is when the page’s popularity increases due to truly unique and interesting content, non-trivial design and other features. Artificial promotion implies use of specialized programs, applications and services. For maximum efficiency, use both methods.

Profile promotion itself is one of the ways to make money on Instagram. This is done both by freelancers on exchanges and by entire agencies promoting websites on the Internet.

Instagram successfully integrates with Facebook and VKontakte. By connecting your accounts, you can automatically publish everything you filmed on Instagram on the pages of other social networks.

Businessmen, athletes, actors and other media persons have accounts on Instagram. A lot of people who take pictures on their phones use this network. Such popularity has turned Instagram into a kind of cult for an entire generation.

To promote your account, it is important that the posts are regular and the pictures are bright.

So, a promoted page on the Internet is a kind of capital, an asset that you use at your own discretion. It makes more sense to use the asset to the benefit of your wallet.

When your page turns into full source of income, you no longer have to waste time on promotion. The account will promote itself or with the help of a hired administrator.

But remember a few important rules:

• the resource is created for communication, entertainment and content publishing: perceive monetization as a useful side effect;
• You won’t be able to promote your account quickly – be prepared to waste time;
• the main thing in this network is unique content, everything else is secondary;
• The topic must correspond to the content.

Which account is considered promoted? This indicator is quite arbitrary, but among businessmen and money makers it is generally accepted that real popularity starts with several thousand followers. There are accounts on the network with hundreds of thousands of subscribers - this is a truly promising platform for a stable income.

2. How to promote Instagram yourself - step-by-step instructions for beginners

First of all, “Insta” is friendly community, i.e. a community of people who exchange impressions, experiences, observations and useful information with each other.

Here they hold competitions, organize promotions, collect likes and votes. A citizen of any country or a group of people can create their own page and use it for any purpose - within the limits of law and ethics.

I won’t write about how to create a profile and what the interface is - you’ll figure that out for yourself. The topic of the publication is promoting and monetizing your account, keeping followers on your page.

Most participants try to use their pages for their intended purpose - adding pictures from their lives, sharing observations and adequate content. Compared to VKontakte and Facebook there is less useless garbage here, the content is more lively and people are more open.

Act consistently and success is guaranteed!

Step 1. Create and design a profile on Instagram

Your photo (avatar) or image of a profile product is the first thing a potential follower will see. There will also be a short text here - personal information, a description of the company or product.

For many, the design and first impression of a profile is a decisive factor. Looking at the image, people decide whether to follow you or not. If you treat your profile photo carelessly, you will scare away the consumer audience.

The description should be concise but informative. Indicate your location, type of activity, topic and link to the main site, if there is one. This is the only place on Instagram where you can put an active link.

We need a call to action - not a vague “if you want to see more, then...”, but a specific one - “ Click here, you will see a lot of interesting things" Or something like that.

Step 2. Prepare a content plan

Since in our case the purpose of creating an account is commercial activity, you need to think through a content plan in advance - what, when and in what volume we will publish.

Posts should contain high-quality photographs, short accompanying text and several thematic hashtags– important keywords that will make it easier for users to find the pages they need.

Don’t overload your page with intrusive advertising - combine promotion with information useful for followers.

Think ahead:

• what consumer needs are you going to satisfy;
• what audience are you targeting?
• how best to design or present goods and services;
• What else, besides the sales object, can you give the visitor.

Even business account owners are not prohibited from periodically creating personal posts and sharing their observations, knowledge, and impressions. But don't stray too far from the theme and stick to your own unique style.

Step 3. Publish new content

If you are promoting yourself - you first want to attract an audience, gain followers, and only then make money from your image, then personal photos will be the main content. If you are promoting your business, stick to the pre-selected style. The optimal frequency of posts is 1-2 per day.

For example, you cook deliciously and beautifully. Why not post photos on Instagram and thereby increase your popularity?!

1. Use filters and don't be afraid to create– the more creative the photos, the more subscribers.
2. Post only high-quality images– no one is interested in passing pictures.
3. Make a little story out of every photo.
4. Post videos periodically– but not too long, no more than 5 minutes.
5. Sign your photos– where, when and why they filmed it.
6. Use hashtags– then your photos will be easier to find.

Attractive visuals encourage you to study the text content. The more interesting the photo and video content, the more comments, subscribers, transitions to the base website and customer calls.

Step 4. Attract subscribers

The first subscribers will be your friends, acquaintances, and sometimes strangers who came to your page by accident. If you synchronize your profile with other social networks, you will quickly gain an audience.

Further promotion depends on your activity and creativity. The more time you spend promoting your page, the more you will achieve. If you don’t have time, but have free funds, use paid methods to promote your account. About them - in the following sections.

Step 5. Analyze page traffic and make changes to the strategy

Performance analysis is the study of indicators of audience coverage (how many subscribers), involvement (likes, comments), number of clicks (how many people followed the link).

If the indicators do not suit you, it is time to make changes to the strategy - slightly adjust the topics of the posts, make the page more “hooligan” or, conversely, academic.

3. How to attract new subscribers - useful tips and tricks

Free ways to promote Instagram require free time. But you also need to manage it wisely.

If you follow useful tips, things will go faster.

Hashtags are a useful thing: they help users find publications that interest them. Tags will attract your target audience and new subscribers to your page. But do not use common and popular keywords - otherwise your posts will be lost among hundreds of others.

General rules:

• come up with your own label - it will increase your brand recognition;
• do not make tags too long: 3 words in a hashtag is the maximum;
• separate elements in hashtags with underscores;
• Place tags not only in the explanatory text, but also in the comments.

The app remembers all the hash marks you've entered previously - as soon as you enter the first letters, a list of words will appear that you can use. The maximum number of tags for one photo or video is 30.

Greetings to all Instagrammers! Let's get to know each other a little and I'll get started.

My name is Vasily Blinov, I am the author of this blog about remote work and everything connected with it. Instagram too! I myself have been working remotely since 2015 and traveling around the world. I am promoting my account on Instagram and other social networks, which will also be discussed on my blog.

I could have made a paid course on Instagram promotion and promotion, but I decided that I would post all my experience and knowledge for free, let those who make money from such training execute me for it :)

I think today’s article will be long but interesting, so I recommend reading it carefully to the end. And at the end, leave your reviews and comments about what you read.

So, let's go?

Why is it worth promoting Instagram?

In terms of audience activity, it is in first place for me.

Because there is not as much garbage there as there is, for example, on VKontakte or Facebook. News feeds and updates in which are teeming with advertising and all sorts of entertaining nonsense. People still tend to use Instagram for its intended purpose, to add photos from their lives there.

And the audience there, thanks to live content, is more open and adequate.

Therefore, I recommend that everyone who is promoting their brand, looking for clients, selling their services and products, should start promoting their business accounts or personal page on Instagram. Moreover, you can promote Instagram yourself, learn everything from scratch, using free and paid methods, which I will talk about today.

Some specialists who offer to quickly promote an Instagram account do the same thing only at 5-10 times the price. My friends, freelancers and online entrepreneurs have ordered similar services, and the results are the same as what I do myself.

Instagram promotion is a constant process; you shouldn’t hire guys who promise you to gain a lot of subscribers in a short time.

If you don’t have time to promote yourself, then it’s better to hire a permanent remote employee - an Instagram manager who will do all the work for you, retain your audience and bring new clients.

How to promote Instagram yourself?

I’ll say right away that I’m not interested in inflated numbers (subscribers), which are usually of no use. I try to gather only a live and active audience.

Where to begin?

Ahh? A! - Audience! First step.

Why the hell are you going to promote Instagram? Earn? I think that is why 95% are interested in this issue.

Then how are you going to make money? What does your client look like? What will he be interested in? What will help solve his problem, NEED? If I can put it that way.

For example, my goal is to convey to people how, thanks to it, you can make your life more interesting, free, and start traveling. Help them take the first step - master the promising Internet profession of the future.

They often write to me, ask questions, give feedback. I know that I have a large audience ranging from 17 to 70 years old. But the target group is guys aged 21-35 who want to develop, learn, master something new and dream of traveling the world.

Knowing your audience, it’s easier to create useful and interesting content for them, look for places where they live, and attract them from there through your own activity or advertising.

Next 3 simple steps- This:

1. Profile design.
2. Content plan creation and publication.
3. PR and advertising.

Today I will look at them briefly, more detailed information and instructions will be in separate articles.

How to create a profile?

A photo and information about you or your product is the first thing a person who visits the page will see. For me personally, these two indicators play an important role in whether to subscribe or not.

For example, this is what my profile looks like, SUBSCRIBE - https://www.instagram.com/blinovlife/.

1. Profile photo is a live photo that is used on all my social networks. This makes it easier to find and remember me.
2. First and last name. It is better to write in Russian as it is, and not in transliteration. Translit, firstly, not everyone will decide to make out what is written there, and secondly, they may read and remember it incorrectly.
3. Where are you from. Increases the loyalty of your fellow countrymen.
4. Who are you and what do you do? Let the person know right away what you do and on what issue you can be useful. To make it clear why I should subscribe to you.
5. Active link in profile. The only place on Instagram where you can put an active link. It can lead to your website or other social network. In my case, there is a link (), which leads to an article about the online marathon in our Knowledge base.

Almost all traffic from Instagram comes through this link in the profile. Posts usually simply write a “call to action” - click on it. Because there is no point in inserting links in posts, they are inactive there, and no one will click on them.

How to publish posts?

As they say: CONTENT IS KING!

Your posts are the main factor which will hook a person, turn a visitor into a subscriber, and a subscriber into a friend or client, and will retain him for many years.

If you want to promote Instagram, gain live and active followers, then publish only your photos and thoughts. Sometimes, not often, you can dilute them with some pictures or infographics with something useful.

Instagram - this is your photo album , only on the Internet and open access. Make it so that you yourself would be pleased to enter it and look at your photos.

1. Take great photos.
   Beautiful pictures from the Internet, jokes, demotivators, photos of food, etc. Nowadays, few people are interested anymore. People need your photos! It’s cool when Instagram is done in real time.
2. Sign your photos.
   Create useful and entertaining content. Write your stories, what you think about, where you go, what you do, give useful advice. Encourage your opinion in the comments or like.
3. Post more often.
   But not too often, 1-2 photos a day will be enough.
4. Reply to comments.
   When you publish a new post, try to respond to comments immediately. Active discussions attract the most attention from other subscribers, and they also begin to comment. Live communication with subscribers in person will create more trust in you. On Instagram, it is not very convenient to track comments when subscribers are very active. That's why the service helps me StarComment in controlling comments under all posts.

To properly maintain contact with your audience, you need a content plan or at least a simple plan based on the interests of your target audience. In a separate article we will talk about how to draw up such a plan (link will come later).

How to attract new subscribers?

Now let's move on to methods that will allow you to be noticed and interest real people.

Free actions:

1. Conduct live broadcasts.
2. Make Stories.
3. Use #HASHTAGS. Using hashtags, your photos can be seen by other Instagram users. Here's an article about
4. Mark the places where the photo was taken. Other users can also notice you using geolocation tags.
5. Give it a like. The person you liked may want to know who liked their photo, and they will go to your profile.

Today we'll talk about Instagram as an effective sales channel. Initially, Instagram was created as a free application for sharing photos, but over time, sophisticated entrepreneurial minds came to the conclusion that it was possible to sell through this “graphic social network”. And sell great!

“A Minute of Tenderness” received 464 thumbs up. Imagine how many of them are your potential customers...

Instagram works with visual images, and this is its strength and weakness. If you have a “tasty” product/service, taking a few nice photos is not a problem. But what if you sell building mixtures, electrician services or used spare parts?

According to statistics, the most “selling” niches on Instagram are:

1. cosmetics, clothing, accessories
2. exclusive products
3. handmade
4. boutiques, shopping centers, showrooms
5. cafes, restaurants
6. hotels, inns, hostels
7. delivery (pizza, sushi)
8. services (cosmetology, dentistry).

If your business is not on this list, don't be upset! Even carburetors can be “packaged” in such a way that you will want to buy them. There are a lot of tricks, but more on them below.

First, let's talk about the basics: account registration, basic settings, tags...

First you will need to download and install the program

Instagram is maximally adapted to work from mobile devices, so it immediately offers to do this through the AppStore or GooglePlay.

You need to start working with any service by filling out a social profile

The following must be indicated: phone number, contacts on Skype, Whatsapp, Viber, email, links to your website/groups on social networks, logo. Attention! There is only 1 clickable link, so choose the most “selling” resource.

Lifehack #1. Fill out your profile in Russian (English) and take care of the “juicy” design

Lifehack No. 2. Create a unique tag with your company name. For example, #MotorBall. If the name turns out to be non-unique, like #fashionbags, don't be discouraged and get creative. You can add a prefix (#bestfashionbags or #fashionbagsonline), which makes the name unique.

Lifehack No. 3. To segment your products, all you need to do is add the prefix #fashionbags#clutch to your nickname and place it under the photo. Using this tag, subscriber clients will be able to immediately go to a selection of photos with clutches.

Lifehack #4. Create your own Insta business card to post on your website

Lifehack #5. Your profile must be public. Just in case, check your privacy settings.

Take care of visuals

If your products/services are not in the entertainment sector, try to add a little visual appeal from the outside. You can upload photos from vacations, corporate events and other everyday joys.

Immediately structure the topics of your posts

For example, select the following blocks: product PR, useful information, corporate life, competitions/promotions, exclusive materials. Over time, it will become clear what the audience responds to better and which segments can be cut off.

An example of selling “head-on”. Suitable for product PR.

And here’s a little “yummy” to brighten up the news feed. Isn't it time to talk about serious things?

Lifehack #1: For complete statistical analysis of your profile, use Statigram, BlitzMetrics, InstagramAnalytics or Curalate tools. This way you can optimize your work plan and achieve maximum results.

Develop a publication schedule

No matter how valuable the content is in your eyes, you should not clog up your subscribers’ news feed with too frequent posts. Most companies make 1-2 posts per day. Through trial and error, you will find out what time of day your subscribers most actively “like” posts and set up your publishing schedule.

Use hashtags (for example, #babydoll)

An example of tagging from a popular blogger. With an invitation to put the hashtag #askrita on your Instagram under a photo with a question to the blogger.

Using tags, you 1. will help your target audience easily find you online, because tags help sort pictures by topic, 2. you can use them for competitions and promoting new trends. The main thing in this matter is not to overdo it.

Lifehack #1. Use 2-5 hashtags. A larger number will reduce the loyalty of the target audience, but will help attract non-targeted traffic. For example, #ferrari is a very specific tag. Leave it without additions, and you will be liked by subscribers who love Ferrari. But if you add #car#fashion#luxurycar#speed, etc. to this tag, then you will get 10-20 likes in 1 moment.

Lifehack No. 2. Write tags in the comments to the post, not in the photo description. This way you can quickly remove, replace or restore.

Lifehack No. 3. To attract new (mostly non-targeted) subscribers, you can use the tags #follow #followforfollow #follow4follow #followback #followme #ifollow #like #likeforlike #like4like #likeback #likeme #ilike.

Lifehack #4. tagsforlikes.com is a service that helps you select the right hashtags for your topic.

Use the services of a professional photographer or become one yourself

Children's publishing should, a priori, be colorful and evoke positive emotions

But the pet food store doesn't look so attractive anymore

Improve your skills in Photoshop so that your posts are bright, rich, and colorful. People are led by positive emotions. Photos of carburetors taken on the knee will have the opposite effect.

Lifehack #1. Even try to take personal photos in such a way that elements of your corporate identity accidentally fall into the frame.

Lifehack No. 2. Walk your potential buyer through the process of creating your product. Involve him in the details of production, but do not overload him with technical nuances. Posts must be entertaining in nature.

1. Services for pumping images: Vscocam, Kwote
2. Service for creating collages: Instacollage
3. Services for uploading pictures in full format (Instagram auto-formats pictures): Instasize, Squaready

Actively interact with your subscribers

Here is an example of active interaction with subscribers. In the comments to the photo studio, the blogger directly addresses the subscriber and continues the conversation

Lifehack #1. Never leave comments unanswered. If you don’t have time or the necessary information, write that “clarify this point later.”

Lifehack No. 2. Give back likes, thank your subscribers, encourage them, and take an interest in their lives.

Lifehack No. 3. Ask provocative questions: “Which clutch do you like better - blue or pink? What shoes would you pair them with?” Create a feeling of the presence of a real person on the other side of the profile.

Lifehack #4. Ask customers to leave a comment about your product/service tagged in their feed. Be sure to repost positive reviews about you. To do this, use the Repost for Instagram (for IOS), PhotoRepost (IOS, Android), Websta, Iconosquare applications. Or you can take a screenshot of the post from your phone or tablet.

Use the ability to add 15-second videos

And this is an example of a video from the Eiffel Tower, created specifically for Instagram using the InstaSize service

Video on Instagram is a super-format that will allow you to announce new products, make mini-reviews, entertain the audience, address them directly, and appear as the main character of the company. People are more likely to watch this video than click on a Youtube link.

Lifehack #1. The video must be of high quality. To do this, use the application https://instagram.com/videoalbum/.

Lifehack No. 2. There is an opinion that it is optimal to publish videos on Instagram from 20:00 to 7:00, because it is problematic to watch videos with sound during working hours.

Create momentum around your product/service

Remember that your goal is to sell. Be generous with gifts and competitions, and people will flock to you.

Lifehack #1. Rock your audience: organize a photo contest - let your subscribers “sparkle with beauty” while hugging your product.

Lifehack No. 2. Encourage your subscribers. Post their photos with reviews. Personal PR will be received with gratitude and will increase the loyalty of subscribers. Mention your most active subscribers in your posts using the @ symbol - this will ensure that they will receive a notification about the mention. For example, “Today @yanamoroz visited our showroom! So what would you think? She left us with a stunning red clutch #fashionbags#clutch!

For example, the women's clothing store UOI Boutique posts the best photos of its customers in branded clothing not only on Instagram, but also publishes them on its website using the hashtag #uoionline

Lifehack No. 3. Promo codes for purchasing things work well, as well as Giveaway promotions (offer to like your post in exchange for participation in a prize draw; set a date and do not forget to indicate that the winner will be determined randomly, that is, using the https://www.random service. org/).

An example of how, using the program https://instagram.com/repostapp/, users take part in a drawing for a valuable prize. Conditions: be a subscriber of the group, repost and open your profile during the competition. Users are assigned separate numbers, according to which the prize will be drawn (using a random number generator)

Lifehack #4. Be sure to give customers the opportunity to pre-order/reserve simply in the comments to the product photo.

Sign partnerships with bloggers/popular people/opinion leaders

Hair extension salon Limelight Extensions involved beautiful models in its PR campaign on Instagram. In exchange for posts with a link to the @limelightextensions profile, girls receive a percentage of sales, fixed amounts or free services

Of course, this mainly applies to the fashion industry, but can also be applied to more specialized technical fields.

If possible, sign a contract with a famous person. It doesn't have to be a pop star. Perhaps a famous person in your niche is a successful artist, architect, etc. A post a la “expert opinion” or a recommendation from an authoritative person who has already earned the trust of the audience will work as a “plus” for you.

Be tactful

Perhaps part of your audience is not ready to buy publicly. For such cases, you should use Instagram Direct, a service for exchanging personal and group messages.

A little humor wouldn't hurt

The style of posts should be open, conversational, and close to ordinary people. A humorous tone is attractive. Search the Internet for funny memes on your topic (maybe not on your own, but on the topic of the day) and post it! The main thing is to avoid political topics.

How to monetize your Instagram posts?

You need to collect maximum targeted subscribers. Collect quickly

1. Paid posts. It makes sense to order them from well-promoted users/groups with several thousand subscribers. It’s best if the topics of your posts are similar, so you’ll immediately reach your target audience. The cost of 1 post is negotiable.
2. Attracting subscribers through PR studios.
3. Autoposting system http://www.latergram.me/. You can spend 1-2 days collecting valuable information and preparing bright photo posts, and then put them on delayed posting. This way, publications will appear regularly, regardless of your personal participation.
4. Massfollowing— mass subscription to Instagram profiles on your part, when the bet is that they will follow you in return. This way, in a matter of hours, you will gain up to 10,000 subscribers, some of whom will leave you over time due to a lack of mutual interest. With the help of special services, the process can be automated, but a more valuable audience will be provided by another option - manual subscription.
5. Manual subscription. If you have a lot of time, you can manually subscribe to user accounts, first filtering them by topic, by place of residence...
6. Conducting competitions/ limited-time promotions / gifts in exchange for posts about you on their profile.

One last little trick...

The worse the weather outside, the more actively people buy. You don’t want to go out, but a pleasant purchase is a great source of good mood.

Anyone can promote an Instagram account on their own and for free, but this will require preliminary preparation, a little imagination and a mountain of patience. You can easily and effortlessly get thousands of subscribers by paying money to a third-party specialist or SMM agency. It’s true that unpleasant surprises may await you here, in addition to considerable expenses. If you have free time, the best option would be to figure it out yourself and become a pro in Instagram promotion.

Is your topic suitable?

Before you start promoting, you need to understand whether Instagram is suitable for your topic. Law, accounting, medical services (except for plastic surgery) will be difficult to present on a social network. Interesting photographs and bright pictures are what is expected of you, and if you are limited in the choice of visual content, difficulties will arise. Of course, there are craftsmen who can promote any topic, but this requires a more professional approach and considerable funds for advertising.

The most popular topics on Instagram are beauty, fashion, clothing, sports, food, and travel. If you have an online clothing store, your own culinary channel on Youtube or an interesting life - don’t even think about it. Welcome to Instagram.

What will you get?

Today, Instagram is one of the most powerful platforms for promoting a business, brand, personality, or creating a thematic community for further income. However, it is worth considering some features that photo hosting users encounter:

You can create an account and register it according to all the rules in the web version of the service or through the desktop application. The application is available in the Windows Store and can be found in the latest versions of the operating system.

Everything seems clear, just need to clarify about the link. It can lead not only to the site, but also to any page on the Internet. Often account administrators add the address of their VKontakte or Odnoklassniki page, where the main activity takes place.

Step two. Publishing photos, videos and stories

• photos;
• photo galleries;
• video;
• stories.

All this is complemented by all sorts of filters, stickers and augmented photos. There is room to run around. By using all the tools, you can stand out very well. Most stop at just pictures downloaded from the Internet.

How can I publish photos?

1. The best option is a phone or tablet. Take high-quality pictures with your camera, add effects, come up with hashtags and let's go. You can also download pictures and videos to your smartphone and then publish them on Instagram.
2. Third party services. If it is much more convenient to work through a computer, this is an option for you. Here are some services that allow you to work with Instagram accounts:

Register, attach your account (in kuku.io you will still need to install their application on your phone) and start posting photos and videos. One caveat: start working with such services only if you have all the logins and passwords with which you can restore access to the page. Instagram does not like such sites and can easily reset the password if it suspects a hacking attempt.

You can also publish photos and videos from your computer without third-party services; read how to do this here:

Add hashtags to photos and videos

All searches for publications on Instagram are based on hashtags. Perhaps this is the only social network in which their importance is difficult to overestimate. Be sure to add.

How to choose hashtags:

1. The easiest way is to log into Instagram from your computer. In the search bar, start typing words that you think might be popular. Next, you will see how many materials with a similar hashtag are currently in Instagram search. This method is simple, but it is not the most effective.
2. Using the websta.me service will reduce your search time and also allow you to find more hashtags you need.

Proper use of hashtags will increase the reach of your publications and at the same time attract an interested audience who will like and subscribe to the channel.

Cheat subscribers

Many will skip this point, because cheating is a risky business. The account may be blocked, and the administration is unlikely to make concessions to you and restore the page. However, if the promotion is successful, you will receive an excellent base that will help you in further promotion.

What cheating will give you:

• for a small amount, make your account appear popular;
• page guests will be more willing to subscribe to the channel;
• mass following will work much more effectively.

Not a lot, but an excellent base at the initial stage. Here are some services where you can order followers on Instagram inexpensive.

If more fine-tuning is required, you can buy subscribers through exchanges. Here you can specify gender, number of subscribers, subscriptions, and more. The price will be more expensive, you have to pay extra for quality.

Mass liking, mass following and mass commenting

The idea is simple - you do good to others and some people do good to you in return. Like, subscribe to channels, communicate in the comments and your account will definitely be noticed, and those interested in the content or product will probably subscribe. It sounds simple, but in practice it turns out to be much more complicated, or rather dreary. In order to earn at least some feedback in this way, you will have to work hard.

To automate and thereby make it easier to put likes and increase subscriptions, you can turn to the help of services

Be careful, this automated method of promotion is also punishable on Instagram and your account may be blocked. The most reliable way is to do everything manually, but many people simply don’t have the time for this.

Also, at the initial stages, do not forget about hashtags for mutual likes, subscriptions and comments:

To receive subscriptions:

#follow #followme #follow4follow #followforfollow

To get likes:

#likes #likesforlikes #likes4likes #likesforfollow, #likes #likesmutually #like #likeme #like #likeslikes and others

For comments:

#comment #commentback #comments #commentforcomment #review #reviews #comment #comments #comments and others

Ordering advertising posts from bloggers

By the time you get to paid advertising, you should already have a good foundation: 10-20 posts, feedback (likes, comments), subscribers (more than subscriptions). When interested users come to visit you, they should see that you are popular and that they are part of a well-known community. Few people like to be first.

Important:

• choose communities with similar topics;
• experiment with promotional materials;
• use bright and clear photographs;
• add interesting and concise descriptions;
• Don’t forget to put a link in the description to your Instagram account (others won’t work).

Targeted advertising

One of the main features of targeted advertising is that you can place an active link not only to your social network account, but also to any other page on the Internet.

What formats are available:

• photo;
• carousel;
• video.

• geographic targeting;
• age targeting;
• you can target ads only to women or only to men;
• the ability to enable or disable advertising at any time;
• audience coverage depends on your desires and budget size.

Despite the apparent advantages, setting up high-quality advertising is much more difficult than ordering it from a popular blogger. This format is for those who are ready to experiment, clearly set goals and know their audience.

Competitions and giveaways

A tempting format that, with the right approach, can be a good help in promoting a page. Despite its promise, many refuse such promotion due to some difficulties:

1. You need to come up with a competition or giveaway. Without a bright idea, it will be difficult to attract attention to the event. Typical pictures with the word “GIVEAWAY” work poorly and may simply not live up to expectations.
2. We need a meaningful prize. It is very difficult to interest Instagram users to post photos that are not related to them on their page. Therefore, the prize must be rare, original or expensive. And it's better all together.
3. You need to follow the drawing, respond to comments, and at the end give a prize to the winner. It’s true, this prospect is simply scary for many.
4. The competition needs promotion. Many organizations launch large-scale advertising campaigns with banners on the streets, flyers in stores and online support. True, most often the organizers limit themselves to targeted advertising and ordering posts from bloggers.

If this doesn’t scare you, then feel free to start planning and implementing.

Instagram is one of the most promising social platforms for business promotion. Firstly, the popularity of this network is growing steadily. At the same time, Instagram users demonstrate high engagement in interaction with each other and with brands. Secondly, Instagram allows you to publish and consume visual content, which is perceived by users tens of thousands of times faster than text content. Add to this the ability to use Instagram literally on the go using mobile gadgets. It turns out to be almost an ideal social platform for a modern person living at a frantic pace. Third, unlike traditional social networks, visual content sharing platforms successfully generate immediate conversions.

After reading this article, you will no longer doubt the effectiveness of promotion on Instagram. You will also learn how to promote projects using Instagram.

Why business needs Instagram

This question can be answered using statistics. According to the Pew Research Center, 17% of total social media users over 18 check Instagram daily. The core audience of this social network is represented by young people aged 18 to 29 years. We are talking about the millennial generation, who often make purchasing decisions influenced by social platforms. In terms of gender, women dominate on Instagram. Instagram users are very active on this network. 57% of owners check their account at least once a day, and 35% do so several times a day.

The following materials were used in preparing the material