People always want entertainment, relaxing in a cafe or bar is the most common leisure option. That is why the question is relevant: how to open a beer bar. Remember that every day the number of such places is increasing, which means that the bar should stand out from competitors.

Documentation

The beer business as a whole is problematic, as it is necessary to collect a lot of permits and sanitary and epidemiological documentation.

Beer business: what documents are needed:

• The conclusion of the SEZ from Rospotrebnadzor;
• Placement permit;
• Production control program for the point of sale of beer;
• Contracts for deratization, disinfestation and disinfection;
• Menu, which must be agreed with the bodies of Rospotrebnadzor;
• Regulations;
• Garbage removal contract;
• Contract for dry-cleaning and laundry services for washing workwear for employees;
• Contract for the maintenance of ventilation and air conditioning systems;
• Internal documents for opening an institution.

Range

In order to have a clear competitive advantage, it is recommended to sell only delicious fresh and quality beer. Gone are the days when a good assortment could only be provided with bottled and canned beer. Now unfiltered, unpasteurized freshly brewed beer is considered to be of high quality. It follows from this that the answer to the question: where to start the beer business, will sound like this: the organization of a mini-brewery. To do this, you need to purchase the appropriate equipment, hire a person who understands brewing. If it is not possible to organize a brewery, contracts should be concluded with factories that produce live beer.

Location

In terms of location, it is most advantageous to locate bars in the city center, where offices and vacationers are located, in the evenings employees disperse, who want to sit with friends over a glass of beer.

Since the cost of rent in the center is significant, you can also consider sleeping areas. Here, customers are less solvent, but also less picky.

Financial questions

How much does it cost to open a beer bar? Opening a bar in large cities will require at least $400,000, while in smaller cities, you can invest as much as $150,000.

In the capital, the monthly rent of a room with an area of ​​300 m 2 will cost 15 thousand dollars.

You can save money on interior design. Most pubs are dominated by country style, with vintage photos and pictures hung on bare walls. The costs here will mainly be for the purchase of wooden furniture: one table and 4 chairs will cost about 1 thousand dollars. At the same time, at least 20 such tables are needed. A bar counter is a must. It costs at least 3 thousand dollars.

Since many customers like to watch sports in the bar, it is good to buy a large plasma TV. Even despite such investments, beer pubs pay off in 2-3 years.

How much income does the beer business have? Even under the worst-case scenario, you can count on a profit of 40 thousand rubles a month, although this figure is often several times higher.

Kitchen

Since people come to a beer bar to drink beer, you should take care of the beer card. It is desirable that there be up to 10 varieties: unfiltered, light, dark, etc.

To satisfy hunger, it is necessary to provide for the presence of first and second courses, a variety of beer snacks: crackers, chips, nuts, cheese, crabs, shrimp, dried squid, crayfish, etc.

In recent years, Russia has changed many laws governing the distribution and consumption of alcohol. The ban on the sale of strong drinks after 22.00 and the restriction of street trading play into the hands of entrepreneurs who want to open a beer bar. This is due to the fact that a potential consumer, in order to avoid problems with the law, is more likely to choose a cozy pub than a bench in the square. Before the opening of the institution you need a bar.

Required Documents: What do you need to open a bar?

The legal side of the issue is quite extensive. To avoid problems with SES, tax and fire service, it is necessary to draw up a number of mandatory papers. Here are the documents you need to open a bar:

• Certificate of registration for engaging in activities as an LLC or individual entrepreneur;
• Liquor license;
• Permission from SES and fire service;
• Certificate of tax registration;
• Agreement for the lease or purchase of property.

This is a list of basic documentation. Depending on the choice of the institution concept, additional paperwork may be required.

How to open your own bar: choose the format

The most expensive, but also the most profitable will be a beer restaurant. This type differs from a classic establishment by an extended drinks list. Craft and bottled beers from other countries are added to the standard bar menu, and a full range of snacks is added to the cuisine assortment. The main target audience is connoisseurs of the taste of foamy and beautiful presentation of dishes. As a rule, these are representatives of the middle class, ready to pay for quality service.

The price tag in the beer restaurant corresponds to the level of service

You can open a small pub, the atmosphere of which will immerse guests in the culture of the chosen country. It could be Belgium, the Czech Republic, England, Austria, Germany or another state where beer is part of the culture.

When choosing such a format, it is important to understand that adding a country to the name of a pub does not make it truly foreign. The main concept is that in addition to the interior of the institution, designed in a single style, you need to make a menu and a bar list in accordance with folk culture. If we are talking about a German pub, then these are certainly Bavarian sausages and beer of various categories: from Einfachbier to Pils.

Recreating the atmosphere of a certain country will attract not only connoisseurs, but also guests interested in foreign culture

The simplest format that does not require large expenses for maintenance and opening is a standard beer bar. It caters to visitors from all walks of life and is considered fairly free from restrictions in terms of concept. Indoors, you can install a large screen and turn it on during broadcasts of sporting events, you can hold concerts, theme parties and brewing master classes. The menu can be simple and consist of snacks, snacks and pizza.

A beer bar in a small town does not require the purchase of equipment for the manufacture of raw materials, since such establishments usually use the services of suppliers.

Beer bar can be decorated in any style at the request of the owner

Renting premises and repair work: how much does it cost to open a bar?

Before starting the calculations necessary to open an institution, you need to contact the experts of the hotel business. They will study the market structure, assess the prospective profitability, conduct market research, develop a concept and offer ideas to attract visitors.

All these procedures are collectively referred to as "consulting". It is intended for those who open their business for the first time and do not know where to start. The cost of the work of experts will be from 100 thousand rubles.

You should not spare money for consulting, as the level of profitability of a bar often depends on it

The cost of renting a room depends on the region in which it is planned to open an institution (number of inhabitants, infrastructure, etc.), and on its size. If this is the central street of a city with a million population, which is a regional center, the cost of a fee per month can reach 130 thousand rubles. In small settlements, this amount can be 3-4 times less.

It is much easier to renovate a room that used to be a store or catering establishment. In this case, you can get by with cosmetic work, the cost of which starts from 1.5 thousand rubles per m². If the layout and arrangement of the premises do not meet the owner's expectations, he can carry out a major finish, the price of which starts from 7 thousand rubles per m².

The business plan of the bar should include information about the layout so that you can immediately select the finished premises, minimizing the cost of repairs

It is also necessary to take into account the costs of engineering design of the facility. It consists of projects:

• heating, air conditioning and ventilation - 28 thousand rubles;
• electricity supply - 25 thousand rubles;
• architecture - 45 thousand rubles;
• sewerage and water supply - 21 thousand rubles.

In addition, you will have to spend money on technological design. It includes a diagram of the optimal installation of equipment, its selection and a plan for connecting to engineering networks. The cost of work starts from 32 thousand rubles.

Thus, a one-time investment in consulting and premises (excluding rent and repairs) will amount to 251,000 rubles.

Buying bar equipment

Not every businessman is ready to immediately invest huge funds in his business. At the start of the development of an institution, sometimes you have to save on something. In the case of equipment, there can be two options: the purchase of high-quality used equipment or new - cheap, but unreliable. Approximate prices for appliances and furniture of the middle price category:

• Coffee machine - 204 000 r;
• Juicer - 92 000 r;
• Blender - 25,000 r;
• Ice maker - 75,000 r;
• Microwave - 20,000 r;
• Dishwasher - 62,000 r;
• Meat grinder - 30,000 r;
• Pizza oven - 40,000 r;
• Ice crusher - 2,000 r;
• Electric stove - 41,000 r;
• Deep fryer - 18,000 r;
• Food warmer - 24,000 r;
• Refrigerator - 40,000 r;
• Freezer - 40,000 r;
• Refrigerator for a bar (2 pcs) - 42,000 r;
• Sink with two sections - 16 000 r;
• Desktop (4 pcs) - 16,000 r;
• Rack (2 pcs) - 24 000 r;
• Wall shelf (2 pcs) - 4,000 rubles;
• Chair (30 pieces) - 165,000 rubles;
• Bar counter - 150 000 rubles;
• Bar chair (6 pcs) - 63,000 rubles;
• Bottling system - 150,000 rubles.

Total: 1,343,000 rubles.

This amount may be less if the organization of the bar provides only for the sale of beer (without coffee, juices and pizza baking).

The choice of equipment directly depends on the concept of the institution

Recruitment

Finding really good employees is not easy. Ideal candidates are those who have experience in this or a similar field. You can post vacancies on your own website, in social networks and on special resources. It is also acceptable to put up ads or posters with information about the institution (they can also serve as additional advertising). For a bar with a kitchen and a hall for 30 people, you need to hire (based on 2 shifts):

• 2 administrators;
• 4 chefs;
• 2 kitchen workers;
• 6 waiters;
• 2 bartenders;
• 2 guards;
• 2 cleaners.

1 administrator, 2 cooks, 3 waiters, 1 bartender, 1 security guard and a cleaning lady will take the shift. In some cases, you can additionally hire a hookah man (if the premises allow) and an accountant.

Administrator, bartender and waiters must have the following qualities:

• Patience, kindness and kindness. Hall employees should be attentive to visitors to the establishment and understand that the client is always right;
• Sociability. A bar is a place where people socialize. A closed person is unlikely to make a good interlocutor who can guess the wishes of the guest;
• Honesty. Personnel who work directly with money should not hide or take the proceeds for themselves. You can check a potential employee for this quality by requesting recommendations from a previous job;
• Responsibility, diligence and performance. Slow, lazy and late workers will ruin any establishment;
• Skill to work in team. Ideally, if the staff is friendly and communicates with each other like a big family;
• Stress resistance. If an unforeseen situation arises (associated, for example, with damage to property), the employees of the hall should not panic. Their task is to quickly solve the problem.

The ability to work in a team is an important quality that every team member should possess.

Workers who do not communicate directly with people (cooks, kitchen workers, cleaners, security guards) must either have work experience or an appropriate rank or qualification. A chef can provide references from a previous job, a high school diploma, or a course certificate. Guards must have a rank, while cleaners and kitchen workers can be trained on site.

Bar business plan sample with calculations 2019: marketing and advertising plan

The more people who know about the place before it opens, the better. For this reason, it is not worth sparing money on advertising. There are several active promotion channels:

• Posters;
• Material for distribution (leaflets, flyers, business cards, balloons);
• Advertising in the media (airtime on radio and television);
• Videos on YouTube;
• Billboards in the city;
• Banners on third party websites;
• Promotion in social networks.

Before starting an advertising campaign, you need to choose the means by which it will be implemented. It can be one or several instruments at once. Consider target audience reach. For example, if the bar is for youth, it is better to promote it on websites and social networks. In the case when the institution will receive middle-aged guests, you can use outdoor advertising on surfaces and buy out airtime in the media.

Bar profitability: total costs, profit and payback period

The business plan of the pub involves a one-time investment of 1 to 3 million rubles, as well as monthly costs, which include:

• Staff salaries - 460,000 rubles;
• Purchase of products and raw materials - 200,000 rubles;
• Utilities - 30,000 rubles;
• Advertising - 30,000 rubles;
• The rent is 140,000 rubles.

Monthly income will be from a million rubles, the bulk of the proceeds will come from weekends. With a net profit of 200-300 thousand rubles, the bar will pay for itself in more than a year.

Authoritative resources say that beer bars pay off in 1.5 - 2 years. If during the specified period the institution did not bring the desired income, the reason may be in an unfortunate location, theft or poor management.

How to open a bar from scratch: step by step instructions

So, when opening your own institution from scratch, you need to adhere to the following algorithm of actions:

1. Registration of the form of ownership and execution of all documents;
2. Creation of a plan with calculations, which will include market analysis, concept development and marketing strategy;
3. Engineering and process design;
4. Repair and design of the premises;
5. Menu and bar menu development;
6. Hiring and training staff.

When opening a bar, it is important to comply with all laws, otherwise the business will simply be closed, and all invested funds will go nowhere.

To open a pub, you need to choose a suitable location for it, register the legal form and notify the supervisory authorities about the start of your activity, and choose the format of work.

Beer is a noble drink that is especially popular and recognized in Russia. The culture of drinking it is developing, and in this regard, our country is following the path of European states. Despite this, there are few beer bars even in large cities, and in small towns this format of public catering is practically absent. That is why those who dare to start their own business in this direction have every chance of success.

Let's talk about how to open a beer bar from scratch and not stay in the red. It is important not only to comply with the requirements of the legislation in this area, but also to choose the right format of the establishment, offer the visitor additional services and ensure their leisure. This will create a good name for the bar and form an original image.

Beer is the most popular alcoholic drink in various countries of the world, with an established target audience, traditions and quality. The largest producer of the product is China, where they produce 54 billion liters of "foamy" per year, which is about 40 liters per capita. The most "beer" nation is the Czechs, each of which drinks an average of about 140 liters of drink per year. The product is a little less popular in Germany, Austria, Ireland, Iran, UAE, Saudi Arabia. As for Russia, the industry has great potential: on average, each person here drinks about 50-60 liters of barley drink per year, which is 2-2.5 times lower than in European countries.

Beer bar opening algorithm:

1. Finding a place to work. Even before a new company is created, it is necessary to find the location of the future pub. Any non-residential premises is suitable for this purpose: an extension to a residential building or a public building, a food court in a shopping center, a separate building. The chosen place must have its own address, while a lease (purchase and sale) agreement or a letter of guarantee is concluded with the owner of the object.
2. Registration of legal form. For this, both the registration of an individual entrepreneur and the creation of a limited liability company are suitable. As OKVED codes, it is mandatory to indicate 55.30 (activities of cafes, restaurants), 55.40 (activities of bars), 52.25 (trade in alcoholic and other drinks).
3. Choice concept. Brasserie, pub and sports bar are the main options. They differ from each other both in design and in the target group. If the restaurant must have its own cuisine, a rich menu (preferably its own brewery), then the sports bar has plasma screens for demonstrating sports, snacks, cheap and affordable drinks.
4. Development of design, corporate style and recruitment of employees. The chosen concept is implemented through the creation of an interior (it should be not only aesthetic, but also practical, durable) and staff training. Particular attention should be paid to the legally clean registration of employees (any violations can lead to the suspension of the establishment), tailoring uniforms, ordering badges, as well as developing the necessary skills for waiters and administrators. If you don't want to spend your time reinventing the wheel, you can buy a franchise.
5. Pub decor. If redevelopment of the premises is carried out, then it must be agreed with the supervisory authorities, in addition, there are certain requirements for the operation of the kitchen, where there should be a hot shop and a distribution room.
6. Start of work. To attract as many new customers as possible, it is necessary to organize a special promotion, reduce prices for basic products, and offer bonuses. A short period of work in test mode before the official opening is also allowed.

St. Petersburg has 163 large and medium-sized beer bars and restaurants, while the city is home to about 5 million people, not counting the numerous tourists. In Moscow there are 363 similar establishments for 12 million inhabitants. In other cities of Russia, the “availability” of pubs is even lower, and therefore the industry has a rich potential for development.

Institution formats

1. Format: Beer restaurant

• Key Features: A rich assortment of products (ideally - several dozen varieties of beer drinks, as well as wine, vodka and other varieties of alcohol). Guests are offered good cuisine, high level of service, stylish interior. Depending on the chosen design and concept, there may be additional entertainment (hookah, karaoke, video games), a family recreation area, and banquets.
• Investments to open: High
• The target audience: Depends on the chosen format of activity (wealthy clients, couples, middle class, students, etc.).

2. Format: Pub

• Key Features: An institution in a classic British or Irish style needs a thorough study of the interior: wooden furniture, a long bar counter, the use of accessories. The main requirement for the menu is the availability of authentic beers from England, Germany, the Czech Republic, it is desirable to have your own brewery. In a classic pub, increased attention is paid to the sports and cultural leisure of the client, for which darts (darts), billiards are used, and live music performances are organized. As for the cuisine, it all depends on the chosen target audience. For rich and picky clients, you can open a whole gastropub with a large selection of dishes (primarily traditional British and Irish). For a less wealthy audience, salty snacks, fried meat will fit: all this increases thirst, which means sales are growing.
• Investments to open: Medium and high
• The target audience: Wealthy beer drinkers, students, office workers.

3. Format: Sports bar

• Key Features: In such an institution, throughout the entire period of operation, programs from the world of sports are broadcast using plasma screens. Screens should be visible from any seat, and it is desirable to make the interior simple and unassuming, as it will experience serious stress. The menu must have at least 5 varieties of draft beer of all varieties, as well as several options for bottled beer. The sports bar does not have to have its own kitchen, however, customers are served various types of snacks (nuts, chips and other products) that make them thirsty.
• Investments to open: Medium
• The target audience: Sports fans, cheerleaders, students, beer lovers with medium and low incomes.

4. Format: Summer beer tent

• Key Features: The seasonal establishment sells several types of draft beer, usually the most affordable, has a long working hours, and minimal leisure time for the client. Outdoor areas do not acquire their own kitchen and are limited to snacks, as well as heating food delivered to them by subcontracting organizations. However, a summer cafe can be very presentable and elegant, but the costs must be taken into account when predicting the return on investment of the establishment.
• Investments to open: Low and mid
• The target audience: Not limited.

5. Format: Specialized pub

• Key Features: Such a pub sells only a few beers and has a relatively modest menu, but in a strict themed style. For example, an establishment can offer English, Irish, German drinks and cuisine, have an authentic interior, so that customers have the full effect of presence. Increased attention is paid to staff uniforms, which tend to match the traditional attire of the chosen country.
• Investments to open: High
• The target audience: Wealthy beer lovers, tourists, middle class. To decide how to open a beer bar from scratch, it is important to understand the formats and analyze the size of the target audience. To increase profits, many establishments also sell beer on tap: in this case, in parallel with the pub, you will also have to open a specialized store, which has its own requirements. In particular, the following package of documents is required for legal work.

Franchises

Amount of investment: 9-13 million rubles (capital investments) + 1 million rubles. (franchise) + 25.000 rub. monthly (royalties)

Description: Irish-style pubs with rich cuisine and a homely atmosphere are popular with middle- and high-income men and operate on the principle of an “on the way home” establishment. Increased attention is paid to design, as well as the formation of corporate style.

Name: Gambrinus

Amount of investment: from 15 million rubles

Description: Locations throughout Russia serve Czech and German beers with exclusive offers from European brewers. Visitors to the restaurants also appreciated the excellent cuisine, which is fully consistent with the cozy interior.

Name: Kozlovitsa

Amount of investment: 45 million rubles (capital investment) + 1.5 million (down payment) + 5% of sales (royalties)

Description: Czech restaurants

Name: fifth ocean

Amount of investment:$2.079 (franchise) + 6% of turnover (royalties)

Description: The family-type restaurant is aimed at clients with medium and high incomes, offering visitors freshly brewed beer. The emphasis is on the high quality of the product and its uniqueness, while the franchise seller agrees to open establishments only in cities with a population of 300,000 or more.

The work of beer bars is regulated by the following regulatory documents:

1. Decree of the Government of the Russian Federation N 1036 "On approval of the Rules ...". This act regulates the procedure and criteria for the quality of catering services, establishing various criteria.

Having information on how to open a beer bar from scratch, you can avoid mistakes and build an effective business in the shortest possible time. It should be noted that the institution is not entitled to sell alcoholic beverages to take away - for this purpose it is necessary to open a separate store.

Video

Want to know more information on how to open a cool bar? Then you need to watch the issue of "My Business", dedicated to this issue.

In the UK and Ireland, pubs were originally places where various alcoholic drinks were sold. Over time, this word has become more and more associated with a beer establishment. Needless to say, that in the CIS countries the volumes of beer consumption are more than high? Beer is the favorite drink of many. And of course, live, keg beer is much more valued than bottled beer. This is exactly what is offered in high-quality, good beer establishments.

Many entrepreneurs have already appreciated from their own experience how profitable and effective opening a beer bar can be, and plunged headlong into this business. Try it too.

beer bar business plan

How to open a beer bar from scratch

Demand

Why are beer bars so popular? This question is asked by many entrepreneurs when they think about. And it's not just the drink itself, which, of course, plays a big role. A bar that serves low-quality, stale or tasteless beer will not be in demand and popular among customers. But this is only one side of the business.

For many, beer bars are not only a place where you can enjoy your favorite alcoholic drink, but also a place for pleasant meetings with friends. Beer bar, which is organized uncomfortable and uncomfortable for spending time, will not be popular. And every entrepreneur must take this into account when building his business.

Competition

In every major city, pubs or beer bars are found, if not at every step, but after ten steps for sure :). These establishments have become especially popular in the last five years. One of the main laws of business says: do not open your establishment where establishments in the same narrow area are already open and successfully operating. This is absolutely true.

But have you ever wondered why many of the new pubs that are open near the "old" ones still have a lot of visitors every evening? It's all about the concept, in its "zest". Bars (by the way, not only pubs) are those establishments that win the love of guests, first of all, with their atmosphere. And if you can create a unique, comfortable atmosphere in your establishment, but no competitors will stand in your way.

Location selection

In our articles, we have repeatedly advised you to open public institutions in the city center or very close to it. In terms of location, a beer bar is an almost universal institution. You can open it both in the city center and in sleeping areas, on the outskirts.

Dormitory areas often lack places where you can sit and chat with friends over a drink. If you find just such an area, then quickly open your pub there before someone else does. The only condition is that the area must be densely populated, in which mostly people under 40 live.

An excellent option can also be a place near the train stations. How often before going on a trip or on a business trip, we are looking for a place where you can have a quick bite to eat on the road and say goodbye to loved ones! A bar with a cozy, calm atmosphere will be most welcome. In addition, transit passengers are added to the number of your potential customers.

And of course, the city center. The most advantageous, but also the most competitive place. Choose a location closer to shopping and entertainment complexes, business and office centers. People walking around the city or walking from work may want to relax in your bar.

So, we figured out the location, now you need to choose directly the room where the beer bar will be located. The optimal size of the room is about 180 square meters. The premises may be located on the ground floor of a residential building or other non-residential building. In the first case, you will need to transfer the area from residential to non-residential stock, otherwise you will not be allowed to legally start activities there. It will be necessary to significantly spend money on repairs, all necessary communications, and possibly redevelopment of the area. The fire department and the sanitary and epidemiological station will have to check the premises for compliance with all requirements, and issue you a permit to operate it as a public catering establishment.

If you have found a suitable room, but it is a basement, we advise you to think a thousand times before opening a beer bar in it. In the basement, by law, it is allowed to open such an institution, however, how can this affect the loyalty of your customers? Yes, there are quite a few good and even fashionable establishments in the basement, but remember that many people may have a stereotype that the basement is dirty, ugly, and in general rats live there. Now more and more people are losing respect for cafes and bars located in the basement. If you want to create a presentable, good pub, then place it "above" the ground, not "under".

Concept

You need your own "chip". Otherwise, you will hopelessly get lost against the background of other pubs, which, most likely, are a lot of in your city. First you need to choose a name. It should be short, concise and memorable. Often the names of such establishments use the theme of men's hobbies, the names of cities (mainly German or British), and the beer theme itself.

The interior and uniform of employees should also not stand out from the general concept. You will definitely not lose if you perfectly implement interior design in the style of a famous movie or some historical period. In the CIS countries, many beer bars are decorated in the style of traditional English and Irish pubs. Such a concept can be both winning (if there are no establishments of this style in your city and you implement it at the highest level), and completely losing (if your establishment becomes the tenth English pub in your city). And winning the love of customers only with delicious beer, without the support of the concept, will be much more difficult.

Also create your own unique logo that will decorate all the dishes in the establishment, staff uniforms, menus, etc. Yes, everyone does it. But they do it right. This way, the image of the integrity of your brand will be fixed in the minds of customers.

Range

You can buy beer or brew your own. Of course, the second option is preferable and will make your bar more solid. But even if you have your own beer, no one will forbid you to buy bottled beer. They will also buy it, because everyone has their own tastes. In addition to beer, you can also include other alcoholic drinks. For example, author's cocktails from the bartender and several popular cocktails such as Pinacolada, White Russian, Daiquiri, Margarita. If your pub has a British theme, then it can not do without Irish whiskey and Irish coffee. But the main emphasis should be, of course, on beer: there should be much more of its types than other drinks on the menu. Beer is the main character of your bar, and the rest of the drinks are just extras.

In addition to the beer itself, you need to include various snacks in the menu. Typical snacks for beer: fish, chicken wings and legs, snacks, chips, salted nuts, battered cheese sticks, smoked meat, hunting sausages. If there is a desire and an opportunity to organize the work of a full-fledged kitchen in an institution, then soups, salads, side dishes can also be added to the menu. However, you should not make a large list of such dishes, yet you do not have a restaurant, but a bar.

Equipment

To operate a beer bar, you will need:

• mini brewery;
• coolers;
• beer counters;
• columns;
• cylinders;
• kegs;
• dishes;
• kitchen utensils and devices (depending on the dishes on the menu);
• refrigerators;
• bar counter and bar equipment (shakers, coffee makers);
• furniture in the hall and interior items;
• cash equipment;
• if desired, equipment in the hall (karaoke, plasma TVs).

The mini-brewery itself can be purchased as a ready-made kit, as well as for individual devices included in it. Among them: malt grinder, electric steam generator, filter, hydrocyclone device, wort brewer, water heating device, pump, yeast vats, fermentation tanks, etc. If you are well versed in such equipment, then you can purchase them separately, based on your financial capabilities and the desired capacity of the brewery. If not, then buy the entire “set” that the manufacturer offers you at once.

Staff

As in any catering establishment, the staff will play a huge role in a beer bar. Namely, his professionalism and competence. The client will make the general impression of visiting the institution, including the way he was received and served by the staff. In restaurants, as a rule, a large staff of staff, which must be constantly monitored. Not everyone copes with this, especially beginners. For a bar, a large staff is not required, which already greatly facilitates the head of personnel management.

For a beer bar you will need such people:

• administrator;
• bartender(s);
• waiter(s);
• cook(s);
• cleaners/dishwashers;
• brewer (if you have your own mini-brewery).

You can do the bookkeeping yourself, or outsource it if you doubt your accounting abilities. If the bar is small, then two waiters (one for each shift), two bartenders (also one for each shift), two chefs (understood for yourself) may be enough for you. One administrator may be enough. Firstly, if you yourself will sometimes appear in the institution, then the staff will always have a “chief”. Secondly, in the absence of an administrator (for example, if he works only until 20.00), you can appoint a senior shift among the rest of the employees.

You can reduce the staff at the expense of cleaners. Often the duties of cleaning the kitchen are shifted to the cooks, cleaning the hall - to the waiters. And the point here is not to save money - you will pay for cleaning even cleaning ladies, even cooks - but the fact that employees themselves are often not averse to earning extra money.

Brew delicious beer and success in your beer business!

Not all of us are aware of how to organize such a business. Therefore, in this article you can get acquainted with a step-by-step guide to opening a beer bar - from the initial steps to increasing the competitiveness of the establishment.

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Where to begin?

Nuances of registration

This business must be registered with the relevant state bodies, and registered with the fire and sanitary service.

It is worth noting that beer is a low-alcohol drink, so it is currently not subject to licensing. It follows from this that the process of registering a beer bar is simpler than, for example, another drinking establishment that sells alcohol.

The work of your outlet can only be started if the following list of documents is available:

• testimonies, which would confirm that your beer bar has passed the state registration in the form of an individual entrepreneur or LLC;
• lease (purchase) agreements where your business will be implemented;
• permits obtained from the bodies of Rospotrebnadzor and the Sanitary and Epidemiological Service. Cooking will take place in your establishment, so this process must be carried out in accordance with applicable standards, and each employee must have a medical book;
• permits issued by the fire department. You can get it in your hands only if your premises fully comply with fire safety standards;
• menu, which received approval from Rospotrebnadzor;
• programs production control;
• agreements with dry cleaning, garbage disposal, etc.;
• internal documentation.

Location selection

You don't have to be a brilliant manager to understand a simple truth - a beer bar will make a profit in a crowded place.

Therefore, the list of places where the opening of a beer bar will be the most successful is as follows:

1. Sleeping areas and outskirts of the city. Do not think that a beer establishment must be located in the city center. This is not true. Firstly, in the center everything is already packed. And secondly, people do not always want to go somewhere to drink good beer, after a long working day they will prefer your institution, which will be located near their home, than any beer bar in the center (provided that you will have the same tasty beer).
2. industrial areas. Again, everything is based on the psychology of people. The working class after a hard day's work is not averse to knocking over a glass of beer immediately after leaving work. Especially such a craving for a foamy drink is observed on hot summer days. Therefore, we can say with 100% certainty that a beer bar near any large industrial facility will be popular.
3. Bus and railway stations, marinas, etc. In such places, people come to meet someone, or to go somewhere. And what else can brighten up the painful expectation of a bus (train, ferry), if not a glass of delicious cold beer? Also, it is here that people can celebrate their meetings or, conversely, say goodbye before a long separation.

Room selection and interior design

Having decided on a good place to open a beer bar, you need to choose the most suitable room for this. It should be a fairly spacious, bright room. Visitors should feel free in the beer bar, not squeezed, so it is also recommended to use a room with high ceilings.

In addition, the premises must be equipped with a sewerage system. After all, a lot of beer will not fit, and visitors will need to put it somewhere, so the future institution cannot do without a toilet. If the sewerage system is not connected to the selected premises, this results in additional costs.

As for the interior of the future institution, there are two options: either do everything in a classic style (minimalism and simplicity of furniture, standard design) or turn to fantasy. In the first case, you will not be able to surprise anyone, and your establishment will be no different from many others.

With a competent approach to choosing an outstanding interior, your establishment will get its own “zest” and will be remembered by visitors. And this means that they will come to you more than once.

But even here problems arise, because making the interior really unlike other similar establishments is a rather difficult task. In this case, you just have to resort to your own imagination (however, you need to try not to be too smart at the same time) or use the services of a professional designer (again, additional financial investments).

You should also take care of additional accessories, which can be used as:

• TV for broadcasting matches (during serious games, there will be a full house in the institution and, accordingly, excess profits);
• billiard table (a significant increase in the area of ​​​​the institution will be required);
• karaoke.

The introduction of any of these accessories will result in additional costs, but they will more than pay off with new visitors.

The right name is the key to the success of the institution

No less importance should be given to choosing the name of your future institution. It must be original and easy to remember so that people can talk about it.

Much in choosing a name also depends on the interior in which you decide to make your beer bar. For example, if it is stylized as some American bar from the Wild West, then the name must be appropriate, but always original.

Staff selection

Politeness, friendliness, good service, as well as a neat appearance of the staff are a guarantee that the visitor has come to your bar not for the last time. When hiring waiters, you should definitely check them for stress resistance, because they will often have to deal with not quite sober, possibly dissatisfied customers.

In order to protect the institution and its employees from too violent visitors, you can hire several security guards who would maintain order in the beer bar.

The most serious and careful consideration should be given to the choice of the future administrator of the institution. The coherence of the work of the entire team of your institution depends on him, so he must be responsible, sociable and able to make instant decisions.

The full list of staff for your future institution includes:

• administrator;
• accountant;
• two bartenders;
• cooks;
• waiters (at least four people);
• cleaners;
• security guards (two for shift work).

Assortment of beers and snacks

In order to attract the maximum number of visitors, it is necessary to present the widest possible range of beer products. No one is saying that you should take care of the availability of all the beers in the world, but visitors should have the freedom of choice.

Consider the preferences of your future clientele. You won’t surprise anyone with draft beer now, so besides it, bottled (canned) beer should also be present. It is also necessary to take care of those who do not drink alcohol by supplementing the menu with non-alcoholic beer, as well as coffee, tea, juices, etc.

Be sure to have several varieties of light, semi-dark, dark and unfiltered beer available. Such diversity will allow attracting the most diverse audience with the same diverse tastes to the beer bar.

A well-designed snack menu will not only increase the flow of visitors, but significantly increase the profit of the establishment, since the snacks themselves are often more expensive than beer.

The menu should include:

• chips, nuts, crackers;
• various types of fish (dried, dried, smoked);
• beer sets, including various meat and cheese products;
• cold and hot appetizers.

Remember, a wide choice has always attracted people, so you need to use it by providing it to your customers.

Purchase of equipment and conclusion of contracts with suppliers

The smooth operation of the kitchen requires the use of only modern equipment, which will need to be purchased in the process of opening a beer bar.

The list of necessary equipment for the sale of beer includes:

• coolers (depending on the number of beers);
• gas cylinders;
• spill columns;
• beer flow meters;
• kegs;
• electric stove;
• cash equipment;
• refrigerators;
• electric stove.

It is also necessary to agree in advance with suppliers who will deliver products to you.

Starting costs

Before opening a beer bar, you should calculate all the expenses required to open this institution.

They include (figures are approximate and may vary depending on the specific situation):

• rent of premises (at least 50–80 thousand rubles per month);
• its repair and bringing it into compliance with all requirements - about 100 thousand rubles (a room of about 100 sq. m.);
• high-quality equipment listed above (about 400 thousand rubles);
• furniture, lighting (not less than 300 thousand rubles);
• dishes, appropriate accessories, and cleaning products (50 thousand rubles).

You will also have to pay about 2,000 rubles for legal paperwork, and about 40,000 more for a license to sell beer, which is valid for 5 years.

About 350 thousand rubles more you will have to spend on purchasing the first batch of products, and about 100 thousand rubles on an advertising campaign that will speed up the process of getting new customers for the establishment.

Therefore, to open a beer bar, you will need an amount of 1.4 million rubles.

• taxes - 1.4 thousand rubles;
• rent - 80 thousand rubles;
• utilities - 10 thousand rubles;
• products - about 150 thousand rubles;
• advertising - 10 thousand rubles;
• salary - from 150 to 250 thousand rubles (it all depends on the city and your generosity);
• other expenses - about 10 thousand rubles.

In total, every month you will have to spend another 400-500 thousand rubles on current expenses.

Profit calculation

Calculating profit is even more complex than calculating approximate costs. After all, it is difficult to calculate how many people will go to your establishment (much depends on the population of the city and other factors).

If we take the average figures, then the average daily revenue of such an institution should be about 20 thousand rubles (with a 100% margin). This means that the average monthly net profit will be about 150 thousand rubles (600 thousand minus 450 thousand expenses).

This means that the institution will pay off in 9.3 months (the initial costs were about 1.4 million rubles). And after that, it will already work exclusively for the benefit of its owner.

Advantages and disadvantages

Advantages:

• small business;
• high net profit;
• relatively low initial cost.

There is only one drawback - competition. Any city is full of such establishments, and this is a minus for you. However, a well-chosen interior and other solutions that will make your establishment memorable and interesting can help you overcome this competition.

conclusions

Opening a beer bar from scratch is not an easy task, but the high payback of this business, along with the growing popularity of beer, will be a huge plus.

Finally, some tips:

1. Make sure that all items on the menu are always in stock. The lack of sale of some beers or snacks may cause the loss of some visitors, so you should constantly maintain contact with suppliers;
2. Hold any contests with prizes (even consolation ones). This will not only increase the competitiveness of your establishment, but also leave positive impressions for your regular customers;
3. Do not refuse additional accessories, it will also increase the profit of your establishment;
4. Constantly research the activities of competitors, look at what you don't like about them and try to avoid it in your establishment.