It would seem - what can be difficult in opening the packaging of products that we use every day? Manufacturers, taking care of their consumers, have made this process as simple and convenient as possible. It will be all the more surprising to find out that the vast majority of people open the package in a completely different way than it was intended by the manufacturer. And how to do it right - our article will tell.

Cream in portion packs

In order to easily and quickly open the package and pour the cream without spilling it past the cup, you do not need to tear off the entire lid. Simply pull the tab located on each package away from you. The packaging will open neatly, and the cream will be right in the cup.

Portion sachet of sugar

Portion bags are given everywhere: on airplanes, cafes, eateries. But not everyone knows that it is necessary to open such a bag by tearing the package exactly in the middle, lifting the corners, and not from the edge, as many do. Then all the sugar is poured right into the center of the cup. The packaging remains empty and the table is clean - without any crumbs. This practical and convenient packaging was invented by Benjamin Eisenstadt.

Glass of coffee in fast food

Usually in cafes like McDonald's, coffee is served in cups with plastic lids. In order not to inadvertently spill a hot drink when opening the lid, the creators of the package have provided a small hole for drinking. To open it, just bend the tab of the plug until it stops. The hole will open, and the plug will remain fixed in a special recess.

Juice in carton box

It turns out that pouring juice from a package into a glass and not spilling a single drop is also an art. Especially if the pack contains 1.5 - 2 liters of juice. The secret is simple: the lid on the juice package is not located in the middle, but closer to one of the edges of the pack. If, when tilted, the lid is closer to the glass, then air will enter the pack and the juice will pour out in jerks, splashing heavily. And if you turn the pack over so that the lid is on top, the juice will pour into the glass in an even and smooth stream.

Coconut

To taste sweet milk from fresh coconut, you do not need to break it. Each coconut has three small black dots. It is enough to pierce one of them with a sharp thin knife or screwdriver, insert a tube there and you can enjoy a sweet drink.

To split a nut, you need to mentally draw a circle along the coconut closer to these points, and then tap the nut from all sides along this line. Coconut will quickly split into 2 pieces.

It would seem - what can be difficult in opening the packaging of products that we use every day? Manufacturers, taking care of their consumers, have made this process as simple and convenient as possible. It will be all the more surprising to find out that the vast majority of people open the package in a completely different way than it was intended by the manufacturer. And how to do it right - our article will tell.

Cream in portion packs

In order to easily and quickly open the package and pour the cream without spilling it past the cup, you do not need to tear off the entire lid. Simply pull the tab located on each package away from you. The packaging will open neatly, and the cream will be right in the cup.

Portion sachet of sugar

Usually such a bag is opened from the corner, and more correctly - tear the package exactly in the middle, lifting the corners. Then all the sugar will pour right into the cup, the hands will remain clean, and the package will be empty, without any crumbs. This practical and convenient packaging was invented by Benjamin Eisenstadt.

Glass of coffee in fast food

Usually in cafes like McDonald's, coffee is served in cups with plastic lids. In order not to inadvertently spill a hot drink when opening the lid, the creators of the package have provided a small hole for drinking. To open it, just bend the tab of the plug until it stops. The hole will open, and the plug will remain fixed in a special recess.

Juice in carton box

It turns out that pouring juice from a package into a glass and not spilling a single drop is also an art. Especially if the pack contains 1.5 - 2 liters of juice. The secret is simple: the lid on the juice package is not located in the middle, but closer to one of the edges of the pack. If, when tilted, the lid is closer to the glass, then air will not enter the pack and the juice will pour out in jerks, splashing heavily. And if you turn the pack over so that the lid is on top, the juice will pour into the glass in an even and smooth stream.

You can clearly see the difference in the next video.

canned food

Unfortunately, it is not always possible to open a tin can evenly and accurately. In order for the cut to be always perfectly even and clear, it is necessary to lead the manual can opener towards you, at the same time, rotating the can in the opposite direction.

Boiled potatoes

Of course, everyone knows how difficult it can be to quickly peel potatoes cooked "in uniform". A pre-made transverse incision around the entire circumference of the potato will facilitate the process as much as possible. Now boiled potatoes need to be washed in cold water, and the skin will be removed with just one movement of the hand.

Coconut

How to properly split this shaggy exotic fruit to taste sweet milk? Such a question will certainly be asked by everyone who first encountered this nut. In fact, everything is simple. Each coconut has three small black dots. It is enough to pierce one of them with a sharp thin knife or screwdriver and you can enjoy a sweet drink.

To split a nut, you need to mentally draw a circle along the coconut closer to these points, and then tap the nut from all sides along this line. Coconut will quickly split into 2 pieces.

Champagne

Effectively and noisily open a bottle of champagne, arranging a fountain of sparkling spray, beautiful only in the movies. Not everyone succeeds in quickly and deftly uncorking a bottle without scaring the guests and without splashing the festive table. In order not to get into an awkward situation, you need to remember a few simple rules and a sequence of actions.

1. It is better to pre-cool the champagne by placing the bottle in the refrigerator for a few minutes.
2. Never shake a closed bottle.
3. Carefully remove the wire ring securing the plug.
4. While holding the cap, tilt the bottle at a 45 degree angle.
5. With one hand holding the cork, with the other hand gently turn the bottle in turn in different directions.
6. When the cork begins to slowly give in and out, carefully tilt it to the side with your thumb.

All is ready!

Dragee "Tic tac"

How do you usually take the dragee out of the package? The lid opens and shakes out in the palm of your hand? Surely not everyone knows that each lid is equipped with a special candy recess. It is enough just to turn the package over - and the dragee will be in this recess. Simply and easily!

Who on Earth does not like gifts? Gifts accompany our whole life and any significant event is rarely complete without them, whether it's a birthday, New Year's holidays or presents provided for within the framework of business etiquette and protocol.

A gift is also, among other things, a certain symbol, a system of values ​​accepted in each particular society. Gifts express attitude towards people, colleagues, relatives or business partners.

The significance of gifts and the whole entourage of those accompanying them largely depends on the cultural traditions adopted in the country or some community, and what is considered the norm in one case may be unacceptable in another. Nevertheless, any gift should bring joy to the person to whom it is presented and aesthetic pleasure, which is unthinkable without a beautiful and appropriate packaging for the moment. Even in those distant times of the Soviet Union, with a general shortage of packaging materials, there were always ways to decorate an unpretentious gift in a celluloid bag tied with a colored ribbon, not to mention the gifts brought from the countries of “decaying” capitalism, which could simply by their fact make a real sensation of bliss for the recipient and delight.

This article will talk about how to build a successful gift wrapping business, what you need to know about the market, and how to calculate the effectiveness of this rather difficult business.

Gift Marketing

It's no secret that the gift market in Russia reached its heyday quite recently, having experienced its rapid development in the early 90s, when the cost of a gift almost half consisted of the cost of packaging. The society, tired of the dullness of Soviet goods and unobtrusive store service, has a huge demand for beautiful and stylish things, glamorous accessories and attributes of a normal life, even in those few days when it is customary to give gifts.

The modern gift and packaging market has reached a certain saturation, and, in fact, has become one of the most highly competitive in the consumer segment. But there is always a demand for gifts, and, accordingly, there is an opportunity to enter this market, even without having a large initial capital.

But before assessing their chances, an entrepreneur who decides to invest in this business must carefully study both the market itself and its future consumer. In this regard, you should select several segments of consumers, on the demand of which you can already build your strategy. For example, you can work with such types of gifts as:

• Family gifts - birthdays, anniversaries, wedding anniversaries, graduations, New Year's, etc.
• Wedding gifts
• School gifts - for teachers, lecturers
• Corporate gifts - for colleagues, bosses
• Business gifts - for business partners, clients
• Gifts related to public holidays
• Gifts related to religious holidays and customs.

Moreover, when choosing one or several types of buyers for himself, it makes sense for an entrepreneur to study the traditions with holidays, customs of giving, etiquette, since both the demand for the goods sold and the loyalty of customers to the store depend on this, where they know a lot about not only taste and design, but and in the very essence of gifts for each specific occasion.

The other side of market research is finding a suitable location for a shop or boutique. In most cases, it is logical to locate stores of this format where gifts and souvenirs are sold - for example, in shopping centers, hotels, tourist centers, exhibition halls, etc.

The priority task in this case is to be as close as possible to the buyer, who, having chosen and bought a gift, can immediately pack it. This business scheme can also be expanded, for example, offering delivery of a gift to the address specified by the client (with solemn presentation) or to his home.

Do not forget about competitors, which can be souvenir shops, shops. But the main advantage that needs to be used is the professional packaging skills, according to the original creative design, an individual approach to each client, which is basically impossible in large stores.

Therefore, in order to achieve its competitive advantage, the main components of which can be:

1. quality and originality of original packaging materials
2. professionalism of the staff, the ability to creatively approach design, texture, the ability to feel what the client wants
3. price flexibility, discounts, extended list of services
4. the ability to quickly switch from one product line to another, for example, after the New Year holidays, quickly switch to gift wrapping by February 23 or March 8.

What is needed to open a business?

To open such a small-format type of trade and services, as practice has shown, a retail area of ​​10-12 square meters will be enough. meters, rented in large shopping centers or malls. The main condition should be a large passability of buyers and the proximity of outlets with souvenirs and what can be chosen as a gift.

Delivery of goods can be carried out both through wholesale suppliers of materials and through online stores, which is more preferable, especially if it is possible to establish a rhythmic delivery (savings in logistics, a larger selection of goods and independence from one large wholesaler).

For the legal registration of a business, the most optimal form of IP with a fixed tax base - UTII.

If we talk about staff, then on ordinary days one person is enough, but on pre-holiday days, when there is a special gift hype, then an assistant should be provided, attracted, for example, on a temporary basis.

Is it profitable to open a gift wrapping shop?

To answer this question, you need to know the approximate conditions for doing business in each particular place. In general, on the market of such trading formats, we can give some experimental figures that can serve as the basis for a more detailed study of the business.

So, on average in Russia, a gift wrapping boutique on a leased area brings about 30-50 thousand rubles a month of net income with an average workload of 10-15 people a day and an average check of about 100-150 rubles.

The main expenses are the rent of the outlet and the payment of staff. As for the purchase of raw material, related accessories for packaging, about 50-80 thousand rubles of initial investment is needed for uninterrupted operation during the first 3-4 months. The payback period for this type of business is usually in the range of 6 to 14 months, which, in principle, is a good option for investing money in a small, but creative business in its own way.

Perhaps, not a single holiday is complete without gifts, which both adults and children are waiting for. A beautiful package will favorably distinguish the present among others. Therefore, people often apply for a presentation to those who offer such services. Thanks to this, the gift wrapping business is becoming more and more popular. Opening your own business in this direction is quite simple, and besides, it is not necessary to have a large initial capital.

Where to begin

Since such a business does not imply a large scale, it is enough to choose an individual entrepreneur as a form of business registration. All bookkeeping can be done independently.

After that, it will be necessary to rent a retail space, equip it. Equipment costs are low. To start a business, you will need: packaging paper, a stapler, a ruler, paper ribbons, scissors. Additional materials include cardboard boxes of various sizes, plastic tubes and similar material. They can come in handy if the gift is in soft packaging or without it at all (for example, a soft toy).

Thus, initially you will have to spend about 20 thousand rubles, taking into account the purchase of wrapping paper and ribbons for decorating gifts. The cost of renting a retail space will vary depending on the location where you locate your outlet.

Trading place and staff

Choosing a location to set up a gift wrapping business is quite simple. Logically, gifts are usually bought at the mall, etc. Accordingly, you need to be placed in a room next to them. A large area for this enterprise is not needed, 4-5 square meters are enough. meters.

Initially, you can wrap gifts yourself. If the point is successful, you should think about two employees. The service is most in demand on weekends and holidays, you need to take this into account, since not always one person will be able to qualitatively and quickly serve all customers at this time.

Business expansion

The cost of gift wrapping varies in different regions and even in the same city. We can say that on average, the price for this service is 50-100 rubles, while the cost of materials is 10-20 rubles. It takes 5-10 minutes to complete one gift. Therefore, with a constant flow of customers, you can earn up to 500 rubles per hour.

The offered range of services should be gradually expanded. So, you can sell postcards, balloons. Before the holidays, they are quite popular, which, by the way, are easy to do on your own. In addition, you can diversify gift wrapping ideas, for example, offer packaging with special symbols or original designs. This helps to attract customers, as it will distinguish you from competitors.

If your business starts to generate income, then it is quite possible to think about expanding it, that is, in addition to gift wrapping, sell all kinds of souvenirs in the same department. Alternatively, you can organize a small one. There are quite a lot of directions for expanding the business, since everything related to the holidays is always in demand among consumers.

A packaging business is a good idea for those who want to start their own business with minimal investment. The enterprise pays off quickly enough, subject to a constant flow of customers, therefore, the location of the point is of great importance.

Another important point - the seller must be a professional, or at least he must be very good at what he does, so that buyers come back here again.