No business project can be implemented without a clear action plan. If you compare with the construction of a house, then it’s the same as proceeding with laying the foundation without a project and calculations. Similarly, in business. A business plan allows you to correctly assess the strengths and weaknesses of business ideas, analyze the market, the competitive environment, calculate the profitability and return on the project.

Especially writing a business plan is necessary when attracting investment from the outside. For investors, business partners and lenders, such a document is the basis for considering the application.

In this article, we present a detailed business plan for a mini-bakery, which will allow us to correctly assess our strengths, calculate initial costs and build a competent marketing strategy.

The relevance of the idea

The bakery business is characterized by wide and stable demand. Regardless of the time of year and the economic crisis, people are equally good at purchasing these products. Moreover, as statistics show, the increasing number of private bakeries does not fully satisfy the demand of customers for quality products.

Depending on the business model, you can reach a monthly income of 100-200 thousand rubles per month. But, given the small investment, this article will focus on mini bakeries, where the main focus will be on branded products.

But, despite the visible advantages of this activity, there are weaknesses that should be considered when drawing up a business plan.

One of the shortcomings of the business is a short implementation period. This necessitates the creation of clear forecasts, otherwise most of the products will be disposed of. Advertising, creating a loyalty program, quality service and a wide range of additional services will help level these risks and reach a good stable income.

Defining a business format

Before you start developing a business plan, you should determine the model of the bakery, and what exactly you plan to produce.

You can develop entrepreneurial activity in two directions:

• Full-fledged production, which includes all stages of the full cycle: starting from dough preparation, baking and sale.
• The second option may include baking products, and marketing it to wholesale customers.

Speaking of the first option, it will be necessary to think over not only the production part, but also the distribution channels. Sales of products will occur through their own points of sale.

In this case, in order to increase customer flow and expand the service, it will be possible to include drinks and other products in the assortment, besides own baking.

The format of the business will determine the target audience of the bakery and the direction of the assortment.

You can implement a business idea in two directions:

• independent opening of a bakery;
• franchise purchase.

Independent entry into the market entails many difficulties, ranging from the development of the concept, the style of the bakery, the name and the search for the target audience. The plus is freedom of action in the design of the premises, the development of the range, pricing, etc.

The advantage of the franchise is the opportunity to attract a large audience from the first day due to the untwisted name of the company. On the other hand, this format has its drawbacks: tight control by the franchisor. You will be deprived of the opportunity to independently determine the style of the room, prices, assortment and recipe of bakery products.

Great emphasis must be placed on the correct determination of the target audience, the formation of pricing policies and the development of marketing measures to increase sales.

Project Summary

This chapter of the plan reflects the relevance of the business idea and the feasibility of doing business.

The aim of the project is to open a mini-bakery in the city, whose population is about 500 thousand people.

The advantage of a mini-bakery is a very wide target audience and increased demand for products.

The main advantages of a mini bakery are:

• wide demand for goods;
• demand stability;
• wide target audience;
• high profit margins in the long run;
• the possibility of developing a business and offering related services;
• business profitability of 20-30%.

Disadvantages:

• high competition;
• dependence on external factors;
• a large number of permits;
• high requirements for manufacturability;
• large investments;
• perishable goods.

Market analysis

As mentioned above, one of the significant drawbacks of this business is high competition. It should be understood that you are not the only participant in the market, so you need to focus on the main players.

Serious competition will be state bakery plants, whose products are on the shelves of all stores.

If you plan to focus on fresh baked goods and branded products, then the main competitors will be private mini bakeries, which are ready to offer hot rolls and croissants to the residents of the city by the beginning of the working day.

These factors must be taken into account when drawing up a business plan, as this will allow the correct pricing and determine the target audience.

In order to firmly establish themselves in the market, they must occupy their own niche, it is necessary to qualitatively approach the production of bread and offer customers products made according to the original recipe.

Banal bread will not allow you to enter the market and attract regular customers. There are a lot of such bakeries in the city.

To analyze the competitive environment and determine their own advantages and weaknesses, it is advisable to conduct a SWOT analysis and identify the minuses and advantages of the bakery, threats and the possibility of development.

SWOT analysis

Opportunities:

• business development and the opening of additional confectioneries;
• high profitability;
• possible increase in demand in general;
• the possibility of implementing additional services.

• high competition;
• short shelf life of products;
• possible problems with suppliers of raw materials.

Strengths:

• high qualification of staff;
• wide demand;
• lack of seasonality;
• accessibility of services;
• quality service;
• effective advertising.

Weaknesses:

• possible miscalculations regarding the demand for products;
• lack of experience in this business area.

One of the key points in developing a business plan is a thorough study of the competitive environment. Of course, in every city there are enough regular suppliers of bread and bakery products, but not all of them will be direct competitors for you.

Basically, they focus on the standard range. If you find your own chip, then you will quickly win your target audience. Such a “highlight” can be the production of products for people who monitor proper nutrition and support a healthy lifestyle. Or, you can bet on the national recipe by offering homemade bread according to old recipes.

Having worked out the assortment of high quality and invested a lot of money in advertising, you can compete with serious bakeries.

We set the price

Pricing policy development is an important step in writing a business plan. It should be started after a thorough study of the competitive environment, the assortment of local bakeries, prices and demand for competitors' products.

Given the high competition in this segment, you can not put too much a price tag. An exception can only be those products that are developed for the premium category, for example fitness bread with cereals, nuts, etc. That is, we are talking about branded products, the demand for which will be among people with high incomes.

To determine the assortment of a bakery, it is not necessary to conduct complex marketing research. It is enough to immediately determine the place where the outlet will be located (if you have chosen this format of business) and go around the nearby bakery of this type.

The peculiarity of this business is that people purchase bakery products near their main places of work, housing, etc. Therefore, it is difficult to count on the fact that even a very good range of bakeries will force the client to go for fresh pastries to the other end of the city. Therefore, it is necessary to focus on those competitors who are within walking distance from you.

It is enough to visit such bread shops several times a day to determine which products use millet and which are on the shelf for a long time. Analyzing this parameter, you should pay attention to the implementation time. As a rule, fresh buns are well made for breakfast and lunch. But for bread, mostly people leave at the end of the working day. This should be taken into account when planning the schedule of the outlet with the bakery.

When developing a bakery assortment, make it universal. The basis should be bread of three or four kinds from different grades of flour, loaves. We should not forget about the sweet pastries, which customers are happy to buy for tea, children, to visit. You can make a referral for people with diabetes or following a diet. In this case, one should adhere to special recipes and purchase special raw materials: a fly from durum wheat, fructose, seeds, nuts, etc.

The assortment of mini-bakery products can be quite wide:

• croissants and donuts;
• bread with various additives;
• pies and rolls;
• diet bread and crackers.

Organizational plan

This chapter is a step-by-step guide that allows you to competently start an entrepreneurial activity.

1. Registration of entrepreneurial activity.
2. Search for premises.
3. Purchase of equipment and raw materials.
4. Personnel search, clearance.
5. Development of a marketing strategy, advertising.

Registration and paperwork

When launching a bakery, a businessman needs not only to register with the Tax Inspectorate and the Pension Fund, but also obtain permits from other bodies.

This business area is characterized by stringent requirements from the SES. Before starting the project, you need to obtain two licenses: for the production and production of the bakery.

Also a mandatory requirement for conducting business is a certificate of conformity from the Federal Agency for Technical Regulation and Metrology.

The last stage of this stage of business organization is the issuance of a document from Rospotrebnadzor and Fire Supervision

It is impossible to open a mini-bakery without these legal documents. Costs must be included in the financial plan. Obtaining all permits and registering a business will cost you 50 thousand rubles.

It is also necessary to correctly register the codes in the registration documents. If you plan, in addition to the production of bakery products, to organize their sale, then you need to register code 55.30 "The activity of restaurants and cafes."

This code defines activities related to the production of food products and their sale directly at the place of manufacture. After registering the IP, it is necessary to resolve the issue of taxation. The optimal solution will be the choice of UTII, but it is not available in every region.

Also from the additional documentation you will need:

1. Conclusion of SES on compliance (sanitary-epidemiological examination);
2. Book of complaints and suggestions;
3. Consignment notes (TORG-12);
4. Lease agreement.

To start the bakery, you will need to purchase a cash register and start a cash register.

As you can see, one of the main disadvantages of this business is a large number of permits, without which it will not be possible to implement the project.

We select a room

The choice of premises for a mini-bakery should be approached very carefully if you plan to sell products at the place of production. If the business format involves only production activities and sales by its large wholesale buyer, then the production workshop can be located in the industrial zone of the city, beyond its line. This will minimize rental costs and find inexpensive premises that meet your requirements.

A completely different thing is a bakery, whose products are sold immediately on the spot. Here business success will largely depend on the location of the bakery.

It is necessary to consider the following factors when choosing a place:

• patency;
• transport accessibility;
• rental price;
• long term lease;
• permission to repair and redevelop the premises;
• permission to place external advertising.

When buying a franchise, the franchisor company will help with the choice of premises. If you have chosen a business option with the purchase of a franchise, then the consultant of the franchisor company will help you choose the right premises and arrange it. This is one of the benefits of working with a franchise.

It’s not quite right to place a bakery near a fitness center or a gym, but the proximity to children’s and educational institutions, business centers, on the contrary, will increase customer flow and build up a permanent base.

The size of the bakery and the interior of the room largely depends on the chosen business model. In no case should it be a basement, water must be drawn into the room, and a ventilation system must be equipped.

The best choice would be a spacious, bright room with large windows that can be used as a display case. Considering the fact that this purchase is most often impulsive, the buyer should be attracted by a beautiful sign and a showcase.

To increase income and expand the target audience, you can equip a small cafe area at the point of sale where visitors can enjoy a cup of tea and taste products.

In addition to the client room and sales counter, it is necessary to think over the production part. Depending on the chosen business concept, this zone may be open or closed.

When choosing a room, consider which side the working transport will call to unload raw materials or load finished products. Optimal will be the presence of a black entrance.

As for the location of the bakery with a retail outlet, then select the points where the greatest traffic of people. In a big city, consider options near the metro, educational institutions, large shopping centers.

Repair costs depend on the chosen style and concept of the project. For minimal repairs, it will be necessary to whitewash the walls, install fresh windows, doors. If you plan to immediately create an atmosphere of a stylish mini-bakery with a cafe, you will have to think over the original interior, which will attract customers.

This item will be the largest expense item, but you should not save on technology in this case, since the quality of baking and manufacturability directly depend on this factor.

In order to minimize investment costs, you can consider buying used equipment.

Given that we are considering the option of a mini-bakery with the sale of finished products on the spot, you need to purchase equipment for both production and the trading floor.

This necessitates the purchase of equipment of two types:

The production type of equipment includes:

• oven;
• mixer operator;
• cupboard;
• hearth sheet;
• high-quality auxiliary dishes;
• molds for bread;
• table for cutting dough;
• baking trolley;
• flour sifter.

The cost of acquiring equipment will be about 1 million rubles.

To sell products, you will need:

• cooling chamber;
• safe or cash drawer;
• table of the seller;
• thermal showcase;
• cash machine;
• racks for storage of products.

After acquiring equipment, the stage of searching for suppliers from which you will purchase raw materials begins.

Do not forget that their profitability and the level of the bakery directly depend on their reliability, quality and cost of goods. Therefore, you should not immediately bet on one supplier, even if it offers a good price. Experienced businessmen begin cooperation with 2-3 suppliers and then, in the process of work, they choose one that can be used to get a discount on products.

It is necessary to conclude an oral agreement on deliveries with suppliers at the planning stage so that then there are no time delays. Since the start of production, it is necessary to draw up a supply contract in order to clearly define the delivery conditions, terms and prices.

If you plan to offer your customers branded products, then at the same stage it is necessary to start developing packaging products that should be ordered. Despite the additional costs, this will serve as a good advertisement and will attract additional customers.

The staff in the mini bakery plays one of the key roles. Without a conscientious and qualified staff, it is hardly worth counting on the prosperity of a business. Therefore, pay a lot of attention to the search for workers phase and immediately draw up a list of requirements necessary for selection.

The staff must include:

• confectioner;
• baker (2 people per shift)
• technologist;
• seller (2 people);
• director (accountant);
• sales manager;
• cleaning lady.

Many businessmen reduce wage costs by combining services. For example, for a small business format where products are sold directly at the bakery, sellers can combine their direct job responsibilities with the function of a cleaning lady.

And accountants can be involved from the outside for reporting.

Marketing plan

When production issues have been resolved and the issue of finding a room, hiring personnel is closed, you should begin to develop a marketing strategy that will correctly determine the distribution channels for products.

In accordance with the format of the business and the target audience, it is necessary to develop competitive advantages and a marketing strategy for the bakery.

Think of your own corporate identity that will distinguish the bakery from the competition. This can be branded packaging, the form of sellers, the style of the interior, etc.

Pay great attention to the sign and display case. The name should be harmonious, evoking pleasant associations. Keep in mind the general concept of the bakery and the signature signature. Say, if you decide to focus on baking national bread, the name should emphasize the basic idea of \u200b\u200bproduction.

Try to be original and not use words such as "homemade muffin", "crumpet" in the names. Look at the prospect. Who knows, perhaps this brand will become recognizable in the city in a few years and you will think about expanding your business, opening new branches. In this case, the name will not be changed.

As for the promotion of services, they are promoted by:

• holding shares;
• loyalty program and issuance of discount, accumulative cards;
• sale of products at certain hours.

To increase demand, you can make an action on morning and evening baking. Or create sets that will include the daily norm of bakery products for the average family. This will create a base of regular customers and increase sales.

Promotion of services and goods

To establish direct sales channels, you should conclude an agreement with wholesalers. To do this, you need to have a clear range of products and preferably test samples. It is better to entrust the work to expand sales channels to an experienced manager who can demonstrate the best product characteristics of your products and conclude contracts.

In order to organize the delivery of products to wholesalers, you need to conclude an agreement with private carriers. In some cases, these questions are the responsibility of the wholesale buyer. Do not forget to add expenses to the general estimate, calculating the cost of production.

Financial plan

Depending on the format of the business, from 50 to 100 kg of products can be sold daily. It’s hard to talk about the exact amount of daily revenue, since a lot depends on the product range.

Even the most careful planning will not allow to clearly determine the cost of production until the moment when the first loaf of bread is not baked. The cost of production consists of various factors: the purchase of raw materials, utilities, transportation services, etc. Therefore, it is very important to determine the pricing on the first batch of baking, in order to clearly calculate the breakeven point.

An approximate calculation of the cost of production:

To produce 1 thousand kg of white bread you need:

• 740 kg premium white flour;
• 9.6 kg of salt;
• 1.2 kg of sunflower oil;
• 7.4 kg of yeast.

After calculating the price of these products from suppliers, you will get an approximate cost of production. Now here it is necessary to add such expenses as staff salaries, utilities and transportation costs.

Expenses

Initial:

• repair - 100 thousand rubles;
• purchase of commercial equipment - 900 thousand rubles;
• business registration - 3 thousand;
• opening advertisement - 10 thousand;
• purchase of goods - 50 thousand

TOTAL: 1063 thousand rubles

Permanent:

• salary to staff - 70 thousand;
• rental of premises - 20 thousand;
• utilities - 15 thousand;
• purchase of goods - 60 thousand;
• additional costs - 30 thousand.

TOTAL: 195 thousand rubles

The average payback period, with a correctly developed plan and its strict adherence, is 4-5 months.

The main advantage will be the direct sale of our own products. In addition, you can develop your business by establishing partnerships, concluding a contract for wholesale deliveries to supermarkets, confectionery cities, etc.

Conclusion

In order to minimize risks at the first stage of the project launch, follow simple tips:

• think over the assortment and highlight brand positions;
• start with baking 8-10 positions;
• focus on the target audience;
• do not start production with large batches.

The figures given in this business plan are only approximate. A clear miscalculation of the cost of production and payback can only be done for a specific type of business, with an indication of regional characteristics.

But this business plan is suitable as a base that will allow you to correctly draw up a document.

In this article, we described as detailed as possible how to start a business from scratch. As you can see, with the right organization of production and qualified personnel, the payback can be reached within six months. Set long-term and short-term goals that will serve as a kind of guideline for determining the vector. According to experienced businessmen who have bakeries, this type of business has great prospects and is very stable.

Video. Opening of a mini bakery

A bakery as a business is an opportunity to realize your wildest ideas, so the question arises: how to open your own production, is it profitable or not to bake and sell bread yourself?

The production of bread and bakery products is a process that will always find its consumer. How many famous sayings are devoted to this particular hearty and tasty product! People living in the former Soviet Union eat absolutely everything with bread - it’s both tastier and more satisfying.

Fresh bread in a big city today is quite difficult to find. Most people are used to purchasing this product in supermarkets, where its quality does not always meet the necessary requirements. There is no need to talk about the variety of pastries in such stores - you are unlikely to find a fresh, still warm bun that you can please your family.

A bakery can be found in almost every major city and even a small village. Large enterprises cover a vast territory, therefore it is much more difficult for them to comply with all the preferences of their consumers - here there is an emphasis on mass production and the provision of bread for all categories of citizens with demand.

At the same time, profitability is obvious - private production and coverage of a smaller number of people will help satisfy the needs of almost everyone, while providing the consumer with the right to choose from a fairly large assortment. Your bakery can be a real gift for both a small village and a large city, where people have long been bored with fresh pastries.

Relevance and prospects

A bakery is a multifaceted process that requires a detailed study of the market and good advertising. If the quality of your product is high, and the location of the store is convenient, the consumer himself will make good advertising - the information will be transmitted by word of mouth, and a random passerby will not be able to pass by.

Mini-production is cost-effective because it is much easier for him to adapt to the immediate desires of customers and to rebuild his equipment. Baking bread can only be the beginning for a large business - the store should not be limited to this product.

The key to successful trading will be the range. Each person wants to pamper themselves not only with simple bread that suits any dish, but also with original baked goods, diet foods and pastries. Moreover, the amount of baked product will depend on demand.

The bread business will be successful if you correctly selected the premises not only for cooking, but also for the sale of the product, provided it with the necessary equipment and raw materials, and, of course, found a baker who can be considered a master of his craft.

A creative approach will not hurt - experiment, add something of your own to production, and very soon your brand will become recognizable, and production of products will reach a new level.

As a sample, you can download for free.

Start-up capital and documents

The bread baking business requires an initial investment - you will have to fork out for rental premises, equipment, salaries for employees. All costs will depend on what scale of production you plan. Three hundred thousand rubles can often be enough for a small bakery, but with increased volumes, the amount can grow several times.

At the initial stage, it is important to deal with calculations relating to the opening of production. A home-based business will require a much lower amount than a full-fledged bakery. Costs for the year will consist of the following categories:

You can register as an individual entrepreneur and open your own company under simplified conditions, or you can expand opportunities and create a limited liability company. Planning and expenses are not much different, but each type has its own characteristics:

1. An individual entrepreneur bears legal responsibility for the activities of the enterprise, and in the case of high costs and low profitability of the baking business, it will suffer serious financial losses. If the business is profitable, the project justifies itself.
2. Registration of a person as an individual entrepreneur occurs without the intervention of lawyers in a short time, and a limited liability company involves the services of a lawyer.
3. as an individual entrepreneur it is much cheaper at the stage of registration and registration of a legal entity.
4. It is much easier to bake yeast-free bread and any other products and sell it by selling it as an LLC. So you can easily change the scope of activity, practically without limiting your capabilities.
5. Bakery products manufactured under the design of LLC will receive more interest from partners.

So the businessman is much easier to deal with the design and if desired, to liquidate the business.

Documents

It is important to collect the following papers:

• Documents confirming the passage of the examination and establishing compliance with sanitary standards.
• Certificate of Conformity, allowing trade in bakery products of their own manufacture.
• Documents received from the fire inspection on fire safety of premises.
• Permits for the supply and sale of raw materials, products, bread machines, large production equipment.

It is necessary to collect a package of documents immediately after paying the rent, as this will reduce the time before opening the project and allow you to realize your ideas as soon as possible.

Direction selection

In order to determine the type of activity and correctly calculate your strengths, you must first take care of the direction in which your company will operate.

Today, a mini-bakery is the best option, if only because large enterprises have long occupied a niche of such trade. If there are small costs, you can take the business to a larger level, but for this you need to develop the project in detail.

If the city has a large-scale production of the product, and your plans include analogue baking, it is unlikely that you will quickly get a good profit and be able to take the client away. In this case, you will have to reduce the cost of the project, reduce the cost of goods and wages to employees.

One of the most popular areas is a mini-bakery that produces unique products that are very different from those produced by a large brand. For example, baking does not have to be sweet - many use cheese, garlic, and even meat products.

The best option would be to combine a bakery with a cafe or fast food restaurant, where customers can not only purchase fresh buns, but also enjoy them in a cozy setting. At the same time, the menu should have a full lunch for all categories of consumers, including for young children. Do not forget about dietary products.

Room

To start even a mini-bakery from scratch is quite difficult, since it is from scratch that you will have to do absolutely everything - look for a suitable room in size, make repairs in it, conduct the necessary communications and connect equipment.

It is unprofitable to arrange a small production in a large room - if you have a lot of unused space, you just spend extra money on rent. The room must be suitable in size and type.

At the same time, it is worth thinking about domestic places where employees will be able to spend personal time at lunch, as well as a dressing room and a bathroom, in which all communications for washing hands and hair will be carried out.

From a small room you can make a sale through a small window or mini-hall - this will save you space, but you can perform all the functions of the organization, comfortably serving customers. A project with small ovens does not require a large space, but bread from the Russian oven and bread from tandoor suggest separate rooms for the manufacture of products.

High-quality equipment, just like a good room, is the key to the success of your organization. You can buy it gradually as necessary and possible, but you can purchase everything at once. The project of a small bakery involves the following positions:

It is not recommended to purchase low-quality equipment, as it threatens not only the product, but also fire safety. In addition to the above, you will have to purchase additional furniture, display cases and cash desks for the sale of products.

Video: how to open a bakery - step by step instructions.

Staff

The employees of the bakery and the adjacent store are people who will provide the consumer with a tasty and high-quality product, as well as politely serve at the time of purchase. At the same time, each employee should know his job well so that in the future there are no misunderstandings. Pay attention to education, work experience and the availability of a health book.

Note! Without a valid sanitary book, specialists are not allowed to work.

Among the key employees that should be in each bakery, the following positions should be present:

1. Production Technologist.
2. Cleaning lady.
3. Accountant.
4. Bakers.
5. Loader.
6. Packer (optional).
7. Driver.
8. Seller.

Payback directly depends on both production technology and the type of products manufactured by a particular enterprise. At the same time, you should not save on advertising and equipment - these are the factors that guarantee you profit in a short time. Payback calculation must be done in advance so as not to lose money, it is recommended that you hire a qualified specialist.

Good day, dear visitors of my business site! I continue to write articles for my beginners in the section and today will be in turn business plan mini pastry shop.

The choice of topic for writing this business plan didn’t just occur to me, one of the visitors to my VKontakte group “ Beginner's Business Secrets ”, This question just worries, as she wants to start this particular business.

The first step is to solve the money issue: find an investor, your own savings.

Let's start from the very beginning and find out what a mini-confectionery is?

Mini-confectionery is the production of various goodies: cakes, cakes, sweets, puffs, rolls, etc.

Mini-confectionery is a production

There is a lot of debate on the Internet about which area of \u200b\u200bactivity a mini-confectionery belongs to: production, trade or services. So, a mini-confectionery is primarily a production, although of course you can sell your products directly at the place of production, equipping a special shopping area or a small cafe for this, but whatever you say mini-confectionery is a production.

On this, I finish my introduction and go directly to the confectionery’s business plan itself.

How to open a mini pastry shop in 2015

The first issue that you will have to solve before opening your own mini-confectionery is deciding on the form of ownership that your business will have.

Since the mini-confectionery is a small business, you have only two options:

• . I personally am inclined to this, and if I myself opened a mini-confectionery, I would simply register an IP;
• . The procedure for opening an LLC is more complicated than IP and embezzlement much more.

Details on the choice of ownership in business can be found in the article “”.

When registering a business, you will need activities from. In order for you not to waste your time searching for codes, I specially wrote them out:

15.81 - Production of bread and flour confectionery products non-durable storage;

52.24 - Retail sale of bread, bakery and confectionery.

• Search for premises
• Activity Registration
• OKVED code
• Contracts with suppliers
• Staff recruitment
• Bakery opening
• How much can you earn
• Production technology

Organizing a mini-bakery is much easier and cheaper than opening a large bakery. A small company has an advantage over large bakery production due to the possibility of rapid diversification. The mini-bakery can produce unique varieties of bread and bakery products and thereby follow the trends of demand and find its buyer. In conditions of fierce competition, these are very important advantages.

How to open a mini-bakery? We offer you to consider step-by-step instructions for opening this business in your city.

Step-by-step plan for opening a mini-bakery

The first step is to search for start-up capital for starting a business. As sources of financing, in addition to own funds, there may be:

1. Bank loan;
2. Participation in government support programs for entrepreneurship in your area. Today, in many regions of our country, you can get free financial assistance from the state to open your own business;
3. Search for a potential investor based on a competently-drawn up business plan.

Search for premises

In accordance with the requirements of SES, the area of \u200b\u200bthe mini-bakery should be at least 60 m2. Approximate explication of the premises:

1. Flour warehouse with sifting area - 5.0 m²
2. Raw materials warehouse - 5.5 m²
3. Raw material preparation room - 2.5 m²
4. Dough preparation - 10.0 m²
5. Cutting, molding and proofing - 9 m²
6. Washing equipment - 2.5 m²
7. Corridor - 3.5 m²
8. Staff premises - 7.5 m²
9. Baking shop - 9.0 m²
10. Cooling and expedition - 11.0 m²
11. Washing trays - 4.0 m²

TOTAL: 73 m²

When renting an ideal option is a municipal premises with a possible redemption in the future. Rent from "municipalities" is usually an order of magnitude lower than from private individuals. However, there are few such premises and the best are already occupied. For the rental of municipal property should contact the local administration, and more precisely, the committee for managing municipal (city) property. They should have a list of objects that they are ready to lease, maybe it will have a room suitable for your requirements.

In general, the cost of rent for a room of 70m2 will cost at least 25 thousand rubles.

The location of the mini-bakery is not very important, it can function successfully both in the city itself and in the suburban area.

Activity Registration

For legitimate activities mini-bakery is enough to register individual entrepreneurship at the local IFTS. The registration procedure will take 5 business days, the registration fee is 800 state fees.

OKVED code

When filling out an application for registration of individual entrepreneurs, it is necessary to indicate the OKVED code corresponding to your type of activity. The most suitable OKVED code for a mini-bakery is 15.81 “Production of bread and flour confectionery products of non-durable storage”. It is worth noting that when registering activities, you can specify several OKVED codes.

What tax system to choose

As tax systems such specials may appear. modes like USN, UTII or patent system of taxation. When choosing a simplified system (STS), you will pay either 15% of the profit, or 6% of the revenue of the mini-bakery. When choosing UTII, the amount of tax will depend on the coefficient k2 established by local authorities and the basic profitability for this type of activity. It is worth noting that after the registration of an individual entrepreneur, it is necessary to write a statement within 5 days to switch to a special taxation regime or you risk remaining on the general taxation system. Recall that special. mode (USN, UTII or patent) saves you from paying taxes such as property tax (real estate), income tax and VAT.

After registering the activities and hiring the first employees at your bakery, you must register as an employer in extrabudgetary funds - the Pension Fund and the Social Insurance Fund. Subsequently, for your employees you need to pay insurance premiums, the amount of which depends on the amount of wages.

What documents are needed to open a mini-bakery

• Sanitary and epidemiological conclusion on the production. This document is drawn up at Rospotrebnadzor. The procedure is free, it is only necessary to provide the results of the examination;
• Sanitary and epidemiological conclusion on products. It is also issued at the local office of Rospotrebnadzor according to the results of the examination;
• Certificate of conformity. Issued by the Federal Agency for Technical Regulation and Metrology;
• Conclusion of the fire inspection on compliance with fire safety requirements.

What equipment to choose for a mini-bakery

After registering the activity and finding the right premises, you need to purchase equipment for your mini-bakery. The minimum set of equipment for opening a mini-bakery is 50 kg / h with an assortment of products - hearth bread (0.7 kg), loaf (0.5 kg), rolls (0.15 kg) and other bakery products:

• Flour sifter;
• Spiral mixer
• Electric baking oven;
• Proofing cabinet;
• Hearth sheet;
• Dough rolling table
• Dough divider;
• Cassette of bread forms;
• Confectionery table;
• The table is production;
• The bathtub is seamless;
• Rack;
• Libra;
• Ventilation umbrella;
• Refrigerator;

The approximate cost of such a set of equipment is about 400 thousand rubles.

How much money to invest to open a mini-bakery

In addition to acquiring equipment, the initial costs include repairing the premises, connecting to utilities (if there is no connection), installing a fire safety system, security system, ventilation and buying office equipment. In some cases, the cost of opening a mini-bakery can reach up to 1 million rubles.

Contracts with suppliers

As soon as the premises of the mini-bakery are ready to start production, you need to take care of what bakery products will be baked from. For this, it is necessary to conclude preliminary agreements with suppliers for the supply of raw materials for a mini-bakery. Raw materials must be purchased immediately before the start of production.

The main raw material for the production of bread and bakery products is flour. At the same time, only the highest grade of flour is suitable for buns. In addition to baking flour, you will need pressed yeast, vegetable oil, sugar, salt, vanillin, stabilizers, food additives, thickeners, etc. In general, the consumption of raw materials depends on the recipe compiled by the bakery technologist.

Staff recruitment

For the normal functioning of the mini-bakery, you will need to hire the following personnel:

• Manager (business owner);
• Bakers (4 people);
• The technologist is a very important figure in the mini-bakery. The quality and taste characteristics of the manufactured products depend on his work;
• Sales Representative (Sales Manager).

An accountant and a cleaning woman can be hired under a fee-based service agreement. Since work occurs with food, each employee (baker) must have a medical book.

Bakery opening

After the start of the bakery, do not forget to notify the local branch of Rospotrebnadzor about the beginning of your activity.

How much can you earn

The net income from mini-bakeries depends on the location, region in which the production is opened, as well as on the demand for your products. Mini-bakeries can operate as individual enterprises, sell through their own network, or as part of hypermarkets or other establishments. The approximate cost of opening a mini-bakery is about 2.5 million rubles, most of which is based on the purchase of the necessary equipment (about 1.2 million rubles), rental of premises and the cost of buying raw materials. With sufficient production capacity, the output of finished bakery products will be approximately 700 kilograms of finished products per month. Provided that the entire range is sold, the net income will be 120-150 thousand rubles. The payback of such a business will be at the level of 1.5-2 years.

Do I need permission to open a business

Since bakeries are public catering establishments, the list of permits and requirements is quite large. The following documents are related to permissions of this kind of activity:

1. Production permit issued by Rospotrebnadzor.
2. Sanitary and epidemiological conclusion.
3. Certificate of Conformity issued by the Federal Agency for Technical Regulation and Metrology.
4. Fire safety report issued by the Fire Department.

According to the norms of the sanitary-epidemiological service, the premises must be equipped with ventilation, have office (warehouse, bathroom) and household premises, a sewage system, as well as cold and hot water.

Professional business plans on the topic:

• Bakery Business Plan (22 sheets) - DOWNLOAD ⬇

Production technology

The technology for the production of bakery products comes down to three main criteria:

1. The process of preparing dough.
2. Cutting dough pieces.
3. The process of baking products.

The preparation process includes the kneading stage and the stage of the so-called ripening. After the dough is ready, it is divided into portions, in accordance with the required technological process. Such operations are done manually or using special production machines to speed up and facilitate the procedure. The dough preparation is followed by preliminary and final proofing, this procedure is mandatory for all types of bakery products. Preliminary proofing is shaping, and final proofing is the process of ripening and increase in the volume of finished billets, on average it takes about one hour. After all these steps, proceed directly to baking.

In this article:

Along with large bakeries that specialize in the manufacture of cheap varieties of mass consumption bread (about 70% of the entire segment), small private bakeries are in demand on the market. Their main areas of activity (about 30% of the segment) are the production of bread and bakery products of national varieties, premium class, and diet products.

However, this market is quite densely saturated, the competition is great, so the promotion of a new enterprise of this type is not an easy task. In order to organize a successful business, it is necessary to analyze in detail the features of the business and make a bet on open the most demanded areas.

How profitable is opening a bakery? About profitability

As practice shows, the greatest profit (50%) comes from the production of buns and other similar confectionery products, which are in high demand, as well as high-end products, for which large margins are made. They pay off on average within six months.

Wheat bread production, as well as rye bread production, is profitable on average by 10-20% and pays off within 2 - 3 years. Sales of cotton products on average - 3 rubles. per unit of output (and this is from 2 thousand to 15 thousand rubles per day (from 120 thousand to 450 thousand rubles per month), depending on production capacity.

However, these figures are very approximate. The average profitability of bakeries is quite difficult to derive, since enterprises vary widely - both in area, in terms of equipment, in raw materials used, in types of manufactured products, etc.

Mini-bakery: types, equipment used, technological process

Bakeries are distinguished depending on what methods of bread production are used in them.

There are enterprises:

1. Incomplete production cycle: the dough is purchased from suppliers in the form of semi-finished products in frozen form, and then the technological production of bread is carried out: molding and baking.

The cooking process is simple:

• the frozen semi-finished product is placed in a proofer for 40 minutes, where it thaws to room temperature;
• then the products are placed in the oven, after 15 - 20 minutes the baking is ready.

This production method is suitable for opening a mini-cafe. It is the least expensive and when organizing an enterprise in a passageway, the business can bring an average stable income. A small bakery-cafe in 10 m 2 can produce and market up to 500 kg of products and bring 2 - 3 thousand rubles. net profit per day.

The following production equipment will be needed (approximately 50-100 thousand rubles):

• proofer;
• refrigeration showcase;
• freezer chest;
• convection oven.

The adjoining area for accommodating visitors will average 10-15 m 2.

2. With a full production cycle, which includes the following stages: production of text, molding of bread and the implementation of its baking. The hardware scheme of bread production is used: various mechanisms are involved.

On this basis usually organize:

- just bakeries in which bread is made (they do not imply the presence of adjacent cafes, shops, etc.) This business option can be located in a remote place (often entrepreneurs organize it in areas of the region, saving on rent).

In accordance with the requirements of SES, the area of \u200b\u200bsuch an enterprise cannot be less than 60 m 2. For the production of 350 kg of bread (for 60 m 2), equipment for the bakery will need at least 200 thousand rubles, and, for example, for the manufacture of 2.500 kg (for 150 m 2) - at least 1 million rubles.

The production line includes:

• ovens;
• dough mixing machine;
• proofer;
• table for cutting dough;
• dough sheeter;
• baking trolley;
• flour sifter.

- bakery shops (production and outlet are combined). This variant of the enterprise should be organized in a passageway and produce products demanded by the population of the microdistrict. As a rule, the rent in the central points of settlements is very high. A business will be able to pay off and make profit only with a well-established sales system and the availability of wholesale buyers.

The organization of this type of mini-bakery involves the availability of commercial equipment (about 150 thousand rubles):

• shop windows
• cash register;
• cabinets for storage of products.

Raw materials for a mini-bakery

Bakery raw materials

Bakery products - perishable products, it is not stored for a long time. You need to buy raw materials immediately before the launch of the bakery.

The basis of all products is flour. Moreover, for buns, only the highest grade is suitable. Wholesale price of flour - around 10 rubles. per kg When calculating its quantity, it must be taken into account that the weight of the finished product will be 30% more than raw materials due to other ingredients mixed into the dough.

In addition to flour, pressed yeast, vanillin, vegetable oil, sugar, salt, a baking powder, food additives, stabilizers, thickeners, etc. will be required. According to GOST, 740 kg of flour, 7.4 kg of pressed yeast, 1.2 kg of vegetable oil, 9.6 kg of salt. The final consumption of raw materials depends on the formulation compiled by the technologist.

Floor plan

A business mini-bakery will work effectively only if it can be properly organized.

For this, it is important to consider the structure of the enterprise, to provide for:

• manufacturing facility;
• packing shop;
• daily stock of raw materials;
• finished product storage workshop;
• auxiliary rooms.

You also need to organize a separate room in which the waste will be stored. At the same time, all SES standards must be observed.

Staff

For the selection of personnel, it is best to contact a recruiting agency. Finding and educating people on their own is extremely problematic.

You will need:

• recipe technologist;
• bakers preparing products (at least 2 people per shift);
• cleaning lady;
• cashiers.

The main stages of paperwork

1. First, the business must be registered in the tax, choosing the legal form - LLC or IP.
2. Select OKVED codes. For a bakery with an incomplete. the production cycle (mini-cafe) is suitable code 55.30 "The activity of restaurants and cafes", which allows the use of UTII, STS, and since 2013 - the patent form of taxation. For all other industries, code 15.8 “Production, etc. food products. " Here the best option for taxation will be STS (6%).
3. Register with the PF and other extrabudgetary funds.
4. Buy a cash register by registering it in a tax office.
5. It is necessary to draw up a technological design for the bakery by ordering it at the design office. If the premises are new and communications are not carried out, then additional projects are needed: architectural, water and electricity, sewage. All of them should be coordinated with the State Fire Supervision Agency, the Technical Directorate of Rospotrebnadzor, the State Expertise, and the Architectural and Planning Department. After approval, all documents must be approved by the Department of Consumer Market and Services. After completion of construction and installation works, the facility is commissioned. It takes his commission from representatives of state. organizations listed above.
6. Get an opinion from Rospotrebnadzor on production.
7. Get the conclusion of Rospotrebnadzor on products (drawn up on the basis of examination results).
8. Obtain a certificate of compliance from the Federal Agency for Technical Regulation and Metrology.
9. Obtain an object sanitary passport
10. Conclude contracts for the maintenance of the facility (for decontamination of premises, garbage disposal, etc.)
11. Issue a conclusion in Gospozhnadzor on the compliance of the premises with fire safety requirements.
12. Make sure that a medical book is issued for each employee.

On average, about 60 tons will be spent on paperwork.

Costing bread production

As an example, we list the starting investments needed to open a small bakery of 150 m2 located on the outskirts of Moscow. Such cost accounting is to be done independently or ordered from specialists. A bakery, the business plan of which is drawn up as competently as possible, is more likely to be competitive and profitable.

The main expense items:

• room rental - 75 thousand rubles. per month;
• equipment cost - 1.5 million rubles;
• room repair - 150 thousand rubles;
• purchase of furniture - 30 thousand rubles.
• the cost of registering a company - 60 thousand rubles;
• preparation of a business plan and a bakery project - 60 thousand rubles.
• utilities - 15 thousand rubles;
• salary - 50 thousand rubles.

Total: 1 million 940 thousand rubles.

As you can see, opening a turnkey bakery is quite expensive and requires considerable investment. The effectiveness of its work will largely depend on the talent of the organizer.