Non Food, Non|food [ nɔn()fu:d ], das; [s], s : Non Food Artikel. * * * Non Food [nɔn fu:d], das; [s], s : Non Food Artikel … Universal-Lexikon

non-food- Artikel oder auch Nicht Lebensmittel sind nicht zum Verzehr vorgesehene Dinge, die in Geschäften erworben werden können. Der Begriff ist dem Englischen (non = nicht; food = Essen) entlehnt und bezeichnet alle Artikel, die keine Lebensmittel im… … Deutsch Wikipedia

non food- UK US (also nonfood) adjective COMMERCE not food or not related to food: non food items/goods/products »The supermarket chain has recently expanded to offer non food items like books, clothing, and furniture … Financial and business terms

Non-Food-...- Non|food... auch: Non Food... 〈[ fu:d] in Zus. mit Subst.〉 nicht zu den Lebensmitteln gehörig, z. B. die Nonfoodabteilung/Non Food Abteilung eines Supermarktes … Universal-Lexikon

Non food...- Non food… 〈[fu:d] in Zus.〉 nicht zu den Lebensmitteln gehörig; die Non food... Abteilung eines Supermarktes …

Non-Food Article- Non Food Ar|ti|kel, Non|food|ar|ti|kel, der: in einer Non Food Abteilung angebotener Artikel (z. B. Elektrogeräte). * * * Non Food Artikel , im Handel Bezeichnung für Waren, die nicht zum Lebensmittelsortiment gehören, z. B...Universal-Lexikon

Non-Food-Abteilung- Non Food Ab|tei|lung , Non|food|ab|tei|lung , die: Abteilung in Einkaufszentren o. D., in der keine Lebensmittel, sondern andere Gebrauchsgüter verkauft werden. * * * Non Food Ab|tei|lung, die: Abteilung in einem Supermarkt, in der Artikel, die… … Universal-Lexikon

Non-Food Article- Non Food Ar|ti|kel 〈[ fu:d ] m.; Gen.: s, Pl.: ; meist Pl.〉 (in einem hauptsächlich Lebensmittel führenden Geschäft zum Kauf angebotener) Gegenstand bzw. Artikel, der nicht als Nahrungsmittel dient, z. B. Bekleidung, Haushaltswaren; →a. s. Non… … Lexicalische Deutsches Wörterbuch

non food item- Non food items (NFIs) are items other than food. The term is especially used in humanitarian contexts, when providing NFIs to those affected by natural disasters or war may be a life saving priority. Typically, they include essential household… … Wikipedia

non-food crop- Contents 1 Compare with 2 See also 3 External links The term non food crop applies to the use of agricultural … Wikipedia

Non food crop- The term non food crop applies to the use of crop agricultural for uses other than human (as food) or animal consumption (as feed). Products can be categorized by function:Compare with*Cash crops… … Wikipedia

Books

• Food and Industrial Bioproducts and Bioprocessing, Nurhan Dunford Turgut. Food and Industrial Bioproducts and Bioprocessing describes the engineering aspects of bioprocessing, including advanced food processing techniques and bioproduct development. The main focus… Buy for 18025.05 RUB eBook
• Extrusion Processing Technology. Food and Non-Food Biomaterials, Jean-Marie Bouvier. The only up-to-date book on this important technology, Extrusion Processing Technology: Food and Non-Food Biomaterials bridges the gap between the principles of extrusion science and the…

INFORMATION ABOUT THE COMPANY:
trade help. Trading technologies of Andrey Kalmykov
Year of creation: 1996

Field of activity: creating concepts for grocery and non-grocery stores, assortment management, improving the efficiency of the main business processes of a store and a retail holding, creating an activity system based on proven and original methods .

Clients: Lenta Cash&Carry (St. Petersburg), Magnum (Karaganda), Rost chain (Surgut), Universal (Yoshkar-Ola), Raizen supermarkets, Korzinka shopping malls (Korzinka supermarkets, Center family shopping "We"), Coin (Ekateriburg), Dixy (Moscow), Oscar network (Kherson), SEBET network (Baku), Narodny (Bishkek) and etc.

Owners and directors of grocery stores who are thinking about increasing the profits of their outlet should pay attention to products in the category NonFood. Market analysis shows that in stores with a small sales area, the development of this product category leads to increase sales from turnover to 10% and from income to 15% . For a large retail space, this figure can be up to 40% of turnover and up to 50% of income. In addition, studies show that the growth of household spending on non-food products in 2011 amounted to 700%. How and why this happens, and what should be considered by the owners who are planning the development of the category, I will tell below.

Non-food - increase customer loyalty

The non-food category, traditionally, is:
- goods for everyday life, housekeeping;
- cosmetics and perfumery;
- sports and tourist accessories;
- toys, goods for schoolchildren, stationery. goods;
- books, magazines, postcards;
- textiles, footwear, clothing, etc.
In grocery stores, they are also called "related products."

Buyers have a need for non-food products for the following objective reasons:
1. This is a large part of the goods, the need for which at one time or another arises from each buyer. If they are on sale, the buyer saves time - he does not need to visit another store.
2. House cleaning is not complete without non-food products.
3. Table setting and cooking is not complete without non-food items for the kitchen.
4. Buying clothes and shoes how non-food products improve the mood of women and men.
5. Interior design and hygiene procedures require the purchase of textiles, household chemicals, towels, etc.
6. Socks and stockings have to be bought several times a month.

The assortment usually changes seasonally or is updated on the eve of holidays.

In large stores, the category manager monitors the updating of the assortment and the search for new products. Currently, there are no educational institutions in Russia and the CIS countries that train specialists in this specialty. I will name what is the responsibility of a manager, so that the owners of small grocery outlets and large stores can select a competent person for the staff, or entrust the performance of duties to an experienced worker. This is, first of all:
- Formation of the assortment of all product categories;
- planned development of product categories during the year;
- management of the relevance of the assortment (rotation, new items, removal of the old assortment, sales);
- pricing, budgeting of purchases and sales;
- budget execution management; - management of trading actions.

Such a specialist should know their product categories, regularly use retail analytics, know how the product is laid out in the store sections. His working time should be distributed as follows:
50% - current commercial activity;
30% - display management in stores (regular and promotional display);
20% - study of the industry, analysis of direct and indirect competitors.

The area of ​​a grocery store for non-food can be any (from 6 m2 of a kiosk to a hypermarket with a sales area of ​​10,000 m2). The main thing to remember is what customers should focus on in each case: - In retail formats with a small retail area up to 500m2, best seller, i.e. looking for sales leaders; - from 500 m2 to 10,000 m2, they develop specific non-food product categories (for example, dishes) and form trade zones for this product.

Organizing space:
1. Non-food goods in small areas are located not at the beginning of the path, but at the end of the buyer's path in special areas or separate store premises , for example, after drinks. There are so-called promo places in the store - “take off” zones - “take me with you”, and non-food can also be located there (promo baskets, promo ends, checkout stands, POS points of sale of product brands). Non-food items can also be dotted throughout the trading floor.
2. Non-food goods in large retail areas (1000-10,000 m2) are located at the beginning of the buyer's journey, on the right in a counterclockwise bypass direction. This is due to the fact that buyers come to food retail, first of all, for products - and this is “regular demand”. Starting a product offer with non-food, we satisfy the “impulse demand” of the buyer.

Redevelopment: necessary or not

If the categories are new or there is an expansion and development of existing product categories, a redevelopment of the trading floor is needed. At the same time, it is necessary to consider changing merchandising: both layouts on shelves (planograms) and cross-merchandising of product groups on commercial equipment around the trading floor.

The location should be chosen by the company's sales technologist or category manager, NF group manager when creating the store layout, or by an experienced consulting company that can do professional cross-merchandising of the sales area.

Error

Often suppliers and sellers of equipment undertake the implementation of the plan, but they do not take into account the principles of product neighborhood, determining the number of running meters for product categories, the rules for the direction of movement of buyers, the balance of the sizes of shelving zones and aisles, and many others. other.

Should be avoided

Many business owners are addicted to cheap Chinese goods: they dream of getting 100% income growth by increasing retail prices doubled.

Usually the result is the opposite - a lot of money is "frozen" in the balance in the warehouse. Most entrepreneurs do not know how to properly sell non-food, hence the loss of significant funds when withdrawing from circulation. For example, I personally encountered a situation where the seller bought suitcases with a volume of 200 liters for long-distance flights in St. Petersburg. But ordinary customers who travel to distant countries for a long time and need such large suitcases are few, much less than ordinary customers who live and continue to live within the radius of the store. As a result - a stocked warehouse with large suitcases. The percentage of domestic and imported producers in the non-food category today is:
- China + Türkiye - 80%.
- CIS - 20%.

Unprofessional product display, misunderstanding of the functionality of non-food retail equipment, misunderstanding of the value of POS as a point of sale - its location on the trading floor, leads to the fact that the frequency of visiting non-food zones by customers is 5-10 times lower than food zones, penetration goods in checks - no more than 0.5-1%. As a result, most non-food zones in Russian retail (especially in the regions) are in a cool (cold) or frozen (frozen) state.

Adviсe:
- It is advisable to divide the order volume of a non-food batch by 2. Let me explain: in 9 cases out of 10, the specialists of the distribution network and sales representatives of the supplier wishful thinking: they do not have an accurate forecast, but there is "intuition" that brings them down. Everyone hopes for the popularity of certain goods, under which one justification is given “maybe we will sell”. But it is 5 times more difficult to remove low-selling or unsold non-food from the assortment of a retail chain than to introduce it!
- You need to keep track of new offers, study the industry and your product category: non-food novelties appear 10 times a month. Up to 5,000,000 sku non-food have already been invented, and the figure continues to grow. Goods improved, they are given new functions and paints but this degrades the quality of the goods. Global NF manufacturers are passionate about Buy-Throw-Buy and encourage us to buy low-quality NF "cheap" .
- By entering non-food categories in the assortment of the store, you can compensate income from sales of products with a low margin, including socially significant ones (bread, milk, etc.) After all, non-food is a margin carrier, the margin on it can reach 40%.

Low turnover: how to fight

The correct average turnover of all non-food is up to 6 times a year. At the same time, the seasonal assortment (for example, forms for Easter cakes, dyes before Easter) “fly away” quickly just in season .

They reduce non-food turnover in two ways:- They study their category of non-food and begin to understand it deeply, understand the advantageous properties of non-food products, managing the competent entry of commodity items into the matrix. Limit the input of the entire assortment of the supplier to the input of the best-selling commodity items. This is possible with a clear understanding the peculiarities of the mentality of local residents, their habits and preferences certain brands.
- They sell unsold stocks of non-food quickly, actively and dynamically, without delaying more than until the middle of the season. And this is 1.5 months maximum! Non-food promotions are a standard step in the sales cycle.

Good luck with your non-food, Ladies and Gentlemen!

Sold in self-service stores

Large English-Russian and Russian-English Dictionary. 2001 .

See what "nonfood" is in other dictionaries:

non-food- adj. 1. designating or of items sold in grocery stores that are not food, such as paper products, magazines, etc. 2. designating or of all commodities other than food, as in calculating statistical economic data … English World dictionary

non-food- non|food sb. (fk.) (varer som ikke er fødevarer), i sms. nonfood, fx nonfoodafdeling … Dansk ordbog

non food- Non Food Artikel sind nicht zum Essen vorgesehene Dinge, die in Geschäften und Gaststätten erworben werden können. Der Begriff ist dem Englischen (non = nicht; food = Essen) entlehnt und bezeichnet alle Artikel, die keine Lebensmittel im weiteren … Deutsch Wikipedia

non-food- n., adj. * * * … Universalium

Nonfood...- Non|food... auch: Non Food... 〈[ fu:d] in Zus. mit Subst.〉 nicht zu den Lebensmitteln gehörig, z. B. die Nonfoodabteilung/Non Food Abteilung eines Supermarktes … Universal-Lexikon

non food- Non Food, Non|food [ nɔn()fu:d ], das; [s], s : Non Food Artikel … Universal-Lexikon

non-food- n., adj … Useful english dictionary

Sara Lee (corporation)- Infobox Company company name = Sara Lee Corporation company logo = company type = Public (NYSE|SLE) slogan = Nobody doesn t like Sara Lee )