The digital revolution has happened. Russians are increasingly shopping online. Thus, one of the most popular online stores served more than 17 million orders over the past year. 46 thousand per day. And there are more than 10 such stores in Russia. Their combined annual order volume is over 50 million. And each order is able to bring additional income to anyone who knows how to get it.

Today in Russia there are more than 200 thousand online stores. The 10 largest account for 30% of the total market. But, even the largest online store has something in common with a small one - delivery and delivery of goods. This is the pitfall of all stores.

No matter what managers do, no matter what know-how they come up with, delivery is the same for everyone. Or on your own; or through a transport company; or self pickup. And some originals seriously rely on unmanned vehicles for delivery. In twenty years. Limited product categories. Not in every area of ​​the city. But, this is not accurate either.

In a word, the delivery and issuance of goods should be as fast as making a purchase in an online store. It is at this point of connection between the Internet and reality that it is possible to make good money. Legally. Even more - online stores themselves ask for it.

Points of issue of orders from online stores. We hope you have already used them. Ordered something in a Russian online store; the next day came to the specified address; checked, paid and took the purchase. From the outside, it may seem that this item, equipped with a sign or a plate with the name of the store, belongs to this distribution network. It is not always so. Usually, each pickup point is an independent business that has entered into partnerships with an online store or logistics system.

The main advantage of such a point is that the client comes to you himself, your task is fast and high-quality service. That is, in fact, income without serious organizational costs. Advertising is not needed. Finding clients is not required. Branding is not necessary. And what you need? Read on!

Direct cooperation - conditions for organizing a pickup point for orders for an online store

When visiting an e-commerce site, you can find a link (usually at the bottom of the page - in the footer) with names like - earn with us, open a pickup point, and the like. This means that the online store is ready to cooperate. It is understandable. The number of orders is growing. And managing an extensive network of pickup points is a troublesome business. Only in one city of Moscow there are more than 500 points in one online store. And there are many cities in Russia, as well as online stores. Therefore, it is easier for large businesses to outsource this service. The pickup point is independent, the report is simple - how much was shipped to the point, how much the point gave away. Works on the machine and accounting system. The functioning of the premises, the storage of parcels and work with clients on the conscience of a small business - this very point.

What is needed to open such a point, except for desire? No difficult conditions.

room. Closed, ventilated, reliable. The minimum area is 10 square meters. The room should be equipped with an alarm system and a storage system - racks. Since it will store quite valuable packages for customers. From cameras and computers to smartphones and laptops.

The location is a definite plus. The popularity of the pickup point depends on this. Location near: stops with public transport; metro; large educational institutions and business centers - a guarantee that the majority of customers in the city will indicate this pickup point. The more purchases the point gives out, the higher the profit.

Inside, the pick-up point should be bright and clean. Office equipment, reception desk, tables for self-unpacking and checking equipment. The buyer of the online store comes, redeems, checks the goods and happily goes home. He will also pick up the next purchase at your pickup point.

Equipment. The point of issue of orders implies the receipt of payment. Therefore, a prerequisite for work is the presence of a cash desk. A barcode scanner would be an added bonus. It will allow you to issue issuance faster by scanning labels for automatic entry into the database.

A good mini-automatic telephone exchange and several numbers will allow you to call customers, notifying them that the package is ready for delivery. And the rest of the numbers will allow everyone to get through to the point of issue of orders.

Connecting to the Internet will allow - promptly update the database shipped from the head office; and submit your own reports.

Legal organization and personnel. The simplest thing is that online stores work with both legal entities and individual entrepreneurs. The staff of the pickup point must ensure the daily operation (including weekends) of the point; notify customers, issue an order and receive a new batch; submit reports in a timely manner. That is, 4-6 people working in shifts every other day are enough.

And it's all? All. But not all!

Even more additional income from the organization of a self-delivery point

How good is this item? The fact that everything is organized in it for storing parcels and goods. Therefore, in addition to the fact that such an item can work with several online stores, it can work with entire logistics systems. That is, with universal delivery services.

Many delivery operators have conditions for cooperation with small companies, similar to online stores. That is, the self-delivery point of an online store can be turned into a universal point of delivery for all kinds of items, parcels, letters, etc.

For this, nothing needs to be changed in the structure and premises. Only the premises can be chosen larger, capable of accommodating another 300-400 parcels per month. In addition to the staff, you need to add several couriers to ensure the delivery of shipments to customers in your city. It is advisable to equip couriers with a car - for prompt delivery. Or succumb to new trends and use companies that provide courier services on demand.

There are no additional conditions for delivery services. And there is additional income.

Self-pickup points - additional income without serious costs

So, capital expenditures fall on starting a business - equipment of the premises and a salary fund for staff for the first three months. Such a business does not require any more capital investments. Efficiency in this niche depends on the efficiency of the item and the convenience of its location. It is not necessary to be located in the center, but it is necessary - a convenient work schedule, including weekends; convenience of access to the point, including the intersection of the main public transport routes. In this way, you can reach a large target audience. Since we must not forget that several points of delivery of goods from one online store may open in the city. Therefore, customers will choose from them more convenient. And we already know that the profit of the pickup point is built from the number of customers served, that is, the turnover of the company.

• Business features
• Mail Competition
• Business registration
• Recruitment
• Investment and profitability
• Conclusion

Opening an online store order pickup point from scratch is a tempting idea in light of the development of online trading. Another advantage of the business is the minimum investment. But is it profitable or not to open such a business? This is what we will explore further.

Business features

Internet trading is beneficial for owners online stores who have the opportunity to offer their goods to users living in other settlements. It is also attractive to buyers, as they are given the opportunity to pay online.and makes it easier to find products. However, delivery issues may occur. They can be solved in three ways: through the Russian Post, using courier services, or by creating an outpost.

Opening a pick-up point in every city is often not cost-effective, especially for small businesses.online stores. That's when they can resort to the services of an intermediary - the owner of outpost, who is able to provide services to dozens of online stores.But there are difficulties here.

Mail Competition

Each store seeks to optimize costs, but lures customers with goods with free shipping. This means that the buyer is not ready to spend impressive money on the service. To reduce costs, he uses the services of the Russian Post. It is cheap , but long. However, if the client is willing to wait, this delivery method is still very relevant.

Competition with delivery services

An online store focused on activities in a certain region has its own courier service or an agreement with carriers. Therefore, the main problem will be the search for partners. Cooperation with novice trading platforms will not bring a high percentage of remuneration. It will grow only if the online store is successfully promoted, which is a problem in a competitive environment.

Location Restriction

Another problem is that the pickup point has a limited range. These are several microdistricts or a small part of a large city. Here, it is easier for the customer to use the services of the nearest post office than to go somewhere to receive an order. Therefore, it is better to open outpost in a small town where the distance will not be critical for the recipients.

There are enough problems. So before opening outpost everything needs to be weighed carefully.

Business registration

What documents are needed to open a pick-up point? This is a standard package required for registration of IP under the simplified taxation system. The procedure is described in detail on the official website of the tax authorities. To open outpost, you need to choose the right OKVED code:

47.91 - "Retail trade services, by mail or via the Internet information and communication network."

Opening, registration can be simplified by contacting specialized companies. They will take care of all the paperwork. Such services will cost 5,000-10,000 rubles.

Choice of premises and equipment

A big plus of the business is that it does not need a large room that can be rented in any residential area. For small towns, the center is suitable so that you can quickly get to the point. Everything must be done in such a way as to create maximum convenience for customers.

The pick-up point can be placed on 15 sq. meters. This area is sufficient for storage of goods, since they will be here for no more than a day.

For outpost you need to purchase:

• table and chairs;
• a counter for the issuance of goods;
• racks;
• computer;
• cash machine.

The equipment will take no more than 50,000 rubles. You will also need a sign, which will cost 20,000 rubles.

Recruitment

To work, you just need to hire one employee - an operator. His experience is not that important. The main thing is that he should be a decent and responsible person, since his task is not only to issue goods, but also to be responsible for the safety of all parcels. If at least one of them is lost, you will lose the trust of customers, and it will not be easy to restore your reputation.

Therefore, before hiring a person, check his track record. If possible, talk to a former employer, check the characteristics, which, unfortunately, do not always correspond to reality.

You may need another courier, as not all of your customers will find time to visit the point of issue of goods. Some people find it easier to pay for home delivery than to spend time on the road.

The wage fund will average 30,000 rubles, and 2 times less in small towns.

Search for partners and suppliers

Organizing a business, first of all, you need to establish contacts with partners. Your income will depend on them. If you do not have a special room for goods that require special storage conditions, you need to start working with stores that sell clothes, cosmetics, and souvenirs. The main thing in your business is the turnover. The larger it is, the higher the income. Therefore, sign contracts with dozens of online stores.

A million-plus city is most suitable for opening an outpost, as many online store owners are interested in this. In small towns, it is more difficult to start such a business. Here you need to negotiate with partners who already have such points in big cities.

The main advantage of receiving goods through outpost – speed. Customers can learn about the service on the website of the online store. And for whom fast delivery is important, they will order the goods upon arrival at your point, despite the extra costs.

But in order to ensure that the packages arrive quickly, you will need to resolve logistics issues. When choosing a carrier company, the following characteristics should be considered:

• accuracy (the parcel must reach you no earlier and no later than the specified period);
• cheapness.

The most important thing is accuracy. If the goods are delivered prematurely, there may not be a place for them in the warehouse, if later, the client will be dissatisfied. It is not necessary to work with one supplier all the time. The market does not stand still, new offers appear. The only thing that can negatively affect your business is the unwillingness of the partner to change the carrier.

Investment and profitability

From an economic point of view, the item is more than a profitable investment. Its opening will cost only 130,000 rubles.

• rent of premises - 15,000 rubles;
• purchase of equipment - 50,000 rubles;
• internet connection - 5,000;
• paperwork - 10 000
• signboard - 20,000 rubles;
• salary - 30,000 rubles.

The operating expenses will also be small, which will include rent, utility bills and taxes.

Investments will quickly pay off with a good turnover. In 3-6 months you will be able to make a profit.

Alternative business formats

To expand the client audience, promote the goods of the online store with which cooperation has been established, you can open a show-room on the basis of the point of issue. This means that buyers can see, try on, feel, listen, play with the goods offered by the online store.

A new direction is the opening of postamats.They look like a big closet with cells. The order is removed from the cell by the buyer, who, after receiving the payment and sending the goods, is informed of its number and code. Such a business requires a minimum investment of up to 100,000 rubles.

There is an example of the successful implementation of the idea - the company PickPoint. It has been operating in the Russian market for issuing orders for online stores since 2010. Today it has an extensive network of representative offices. These are post-amates, and points with employees.

PickPoint proves that you can make a profit out of any business, turn it into a well-known brand, and the point of issue of orders for online store buyers is no exception.

How this business idea works, you can look at the video:

Conclusion

So we looked at how to open a pick-up point for online stores, which brings benefits:

• the stores themselves, as this is an opportunity to expand trade and increase income;
• customers, as they can purchase the things they need at a lower price when it suits them.

At the same time, you can earn good money yourself. Even receiving 1-2 percent of the cost of the parcel, you will have a good income with high turnover. However, it is better to open a pickup point with your own online store, and later expand by opening similar points in other settlements.

We hope our step-by-step instructions helped you organize your business from scratch!

What else can make good money today? On investment. You can invest in real estate, cars, cryptocurrency. The main thing at the same time is to know how to make profitable investments and how much income you can get at the same time. Get acquainted with killer investment strategies and invest money wisely.

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E-commerce every year offers more and more conveniences and guarantees. One of the additional features of many virtual stores is to receive an order at a special pick-up point for free or at a better price. It is easy to open it, and registration of activities does not take much time. The successful implementation of this business idea requires a minimum of financial investment, but it is important to make sure the service is relevant and find a reliable partner.

Point of issue of orders from an online store as a business

By opening his point of issue of orders from the online store, the entrepreneur will find the best solution to the logistical problem for both the client and himself. Renting a warehouse in a small town, equipping your own pick-up point or hiring a courier is financially unprofitable for many entrepreneurs who have created an online trading platform, and the price for the services of transport companies often does not suit the buyer and makes online shopping less profitable. Therefore, the services of a private pick-up point from many online stores will be relevant for both parties and will bring good income to the business owner.

In order for the business to gain momentum and develop dynamically, it is important not only to choose reliable partners, but also a transport company with reasonable rates and a good reputation. It is advisable not to agree to the supply of goods that require special storage conditions, since they are not ordered very often, and the costs will be tangible. ? The easiest way for owners of online trading platforms to work with such categories of goods as cosmetics, children's clothing and accessories, car parts, souvenirs, jewelry. In order for the point for issuing orders from an online store to make a profit, it is important to establish business contacts with one or two large (if the city is small) or a large number of partners. Parcels arrive quickly, and the cost of the service is usually lower or equal to the price list of private delivery services that take longer to deliver goods or are located in an inconvenient place. The lower price is achieved due to the consolidation of the delivered cargo. If the cost of delivery of its weight is divided by the number of recipients, then the final cost for each of them will be cheaper than in the case of individual registration of each parcel.

Advice: for the full and successful operation of the point of issue of orders from the online store, you will need to open a special payment agent account - account No. 40821. The tax must be paid with the amount of remuneration transferred by the partner.

The amount payable depends on the pricing policy of the store and the calculations indicated on the site, but the client sees this information even before ordering. For some positions it is paid (approximately 150-200 rubles), for others it is free. As a rule, once a week the owner of the point of issue of orders gives money to the bank, provides payment orders. The reward is transferred to him once a month, but the conditions of different partners may differ. To increase the number of sales, the creators of virtual marketplaces often go to the store: discounts, giving a second product from one line for free, lotteries.

One of the formats for organizing a point of issue of orders from online stores is a show-room. It has a small area, it contains product samples from various online resources. The buyer can personally evaluate the product in all respects before buying. But the implementation of this business idea requires more significant financial investments (about 50% more). You can also open a pick-up point from an online store in the form of parcel terminals. To do this, you will need to purchase special cabinets with cells that will open with a special code, and hire an operator. It is desirable to provide video surveillance, security. It is not necessary to look for a separate room, you can rent an area in a popular hypermarket, shopping center.

Advice: to increase profits, you can add courier delivery to the basic function of the point of issue of orders from the online store, the ability to execute small orders for a fee

On average, the owner of the item receives 1-2% of the value of the goods. This is not much money, but with significant turnover, the entrepreneur will be able to earn good money. This indicator is directly affected by whether the owner works directly with online stores. If you use the services of an intermediary, the profit will be significantly less. According to the experience of the owners of such points of issue, it makes sense to open it only in large cities or where such a service will be in demand in order to achieve a large turnover of orders. The main thing is to immediately organize the work correctly, and then only control its quality. To get a higher income, you need to open several points or combine its work with your trading platform. can be done quickly and absolutely free. ? To achieve good sales, it is important to find reliable suppliers, create a wide range and ensure the quality of delivery.

Where to find partners for successful cooperation?

1. Independently negotiate with the owners of online stores, trading platforms (cooperation in this format is already offered by Ozon, Wildberries, Aliexpress).
2. Work with delivery services for business clients and individuals who offer to open a pick-up point for orders under their brand (for example, Boxberry, Hermes, Express Courier).
3. Cooperate with large companies that provide logistics services to online stores on a franchise basis, they will act as intermediaries, and the owner of the point of issue will act as a subagent.

How to open a point of issue of orders from online stores?

The first step towards creating your own small business is registering an activity. When writing an application to the Federal Tax Service, you will need to correctly indicate the OKVED code (General Classifier of Economic Activities). To indicate the type of employment of the point of issue of orders, use the value (OKPD 2) 47.91 - Retail services by mail or via the Internet information and communication network. The easiest way to work as an individual entrepreneur. The possibilities of this status are quite enough for successful business. It will also simplify bookkeeping and save on the number of taxes, the amount of state duty.

Then you need to find a suitable room (the optimal size is 15-20 m², maybe less). A large area is not needed, since the parcels are picked up within 1-2 days, they do not have to be stored for a long time, and the arrangement and utility bills of a large-sized room will be expensive. It is desirable to open a point in the central part of the city or not far from it. An additional advantage will be the creation of optimal conditions for self-delivery of goods, and if funds are available, the arrangement of your own small parking lot. It is necessary to buy high-quality equipment for the work of a dispatcher who processes orders and issues parcels: a PC, a printer, a cash register, furniture. Its owner can also play its role. It is advisable to pay due attention to the facade of the building, the entrance or the design of the central counter (depending on where the item will be located), purchase a bright sign with a memorable name, make comfortable steps, a ramp. Another advantage will be the ability to order courier delivery, albeit for an additional fee, the creation of your own website with partner product catalogs (over time, the online platform will become a source of additional income, because after the promotion of the resource, the owner will be able to rent advertising space there). When issuing 40-45 orders per day, it will be possible to return the investment in a few months. If you have financial investments, at least up to 300 thousand, you can, for example, try

In the online store, the buyer can find any product, usually at a better price than in conventional stores. More and more people are replacing regular shopping with online shopping - saving time, low price, a wide range, without leaving home. But many are scared away by endless mail queues, expensive orders disappearing, sometimes unfriendly attitude of operators, and therefore they are in no hurry to buy goods on Internet sites.

Obviously, opening an order pickup point will be the best solution for the delivery problem for customers and a good business idea for entrepreneurs. So, how to open a pick-up point for online stores?

Some entrepreneurs are actively implementing an online shopping system, while others are selling only through the site, as distance selling is gaining popularity at a breakneck pace. This way of buying allows you to purchase the necessary thing at the best price in almost any corner of the world.

Such cooperation is equally beneficial for both buyers and entrepreneurs. However, at the stage of delivery, difficulties may arise.

For online stores, organizing your own courier service or opening your own pick-up point in each city is a costly business. This problem is helped to solve the points of issue of orders of online stores.

The essence of the work of points of issue of orders

• pick up goods from suppliers;
• distribute according to orders and pack;
• give out to clients.

The point of issue of orders for online stores as a business: where to start?

You can start such a business in two ways:

• new point of issue;
• cooperation with well-known companies (Boxberry, CDEK, etc.).

The terms of cooperation and the necessary investments in the second case depend on the specific company you choose. Of course, working on behalf of a well-known brand makes it much easier to do business, but in this case you will need to pay royalties.

Below we will consider the development of a business according to the first option.

Is registration required and what documents are required?

Not registering activities will not work, therefore the most preferred and less costly form This type of activity falls under OKPD 47.91. Need to open

Preparation of premises and purchase of equipment

When choosing a place, you should give preference to premises located near stops, metro, even though renting a site on the outskirts is much cheaper.

To open a pickup point, a small room of 10–18 sq.m. is sufficient. And although it will be practically a warehouse, such footage will be enough for both parcels and the operator, because they will not be stored there.

Depending on the terms of cooperation, you can additionally equip the room with a mirror, fitting room, etc. If the pick-up point is not located in the shopping center, it is important to equip the toilet on the premises.

You will definitely need to purchase a cash register, printer, computer, connect the Internet and furniture for the employee (rack and chair).

What to look for when selecting employees?

One employee will be enough in the pickup point, and at the initial stage you will be able to perform these functions yourself. When choosing a candidate for a job, pay attention to his work experience, no criminal record and reviews from past jobs, because the cost of the package may exceed his salary.

Honesty and responsibility are the main characteristics of a pickup point employee. In addition, knowledge of the obligations and rights of the parties, as well as skills in working with a cash register, are welcome. If it is planned to provide courier services at the point of issue, one more employee will be required to deliver the parcels.

How to become a copywriter from scratch and get a stable income on the Internet, you can find out

Making contacts

It is better to unpack incoming parcels immediately and notify buyers using calls or messages that the order is in the pickup point with the obligatory indication of the address, working hours and phone number.

This will be appreciated by both customers and suppliers, and the premises will not be overcrowded with parcels.

How to open a pick-up point for online stores and draw up a business plan with calculations?

Business start-up costs:

1. - 15,000 rubles.
2. Account maintenance - 1000 rubles.
3. Maintenance of a cash register - from 800 rubles.
4. Investments in the repair of the premises and the purchase of equipment (cash register, PC, furniture, etc.) -100,000 rubles (if repairs are not needed, the costs will be significantly reduced).
5. Rent from 16,000 rubles depending on the region.
6. The salary of employees is 25,000 rubles.

What is an electronic payment system and how to choose the most convenient payment system for your online store - read

Profitability and payback periods

At the initial stage, when issuing 45 orders per day, an entrepreneur will be able to earn an average of 30,000 rubles, depending on the region and tariffs. It will be possible to reach the break-even point in 7 months, provided that at least 900 orders per month will be issued at the pickup point.

Ways to increase profitability:

• it is recommended to bring orders to the pickup point on your own transport, this will reduce the cost of transport companies;
• deliver goods to customers at your own expense or make discounts for regular customers, so the number of orders will increase, and with them your profit.

Opening of the point of issue of orders for online stores by franchise

Today, there are many successful delivery services that have managed to earn a reputation and trust from customers offering cooperation to entrepreneurs. As a rule, each company sets its own conditions and the cost of a franchise, but in general, the requirements are almost the same.

For cooperation you need:

• register ( or ;
• select and repair premises in a crowded place, near bus stops or in a large shopping center;
• have a sufficient amount of working and investment funds;
• be prepared to work according to the standards of the selected company.

To apply for cooperation, you will need to contact the company through a representative in your city or fill out a form on the official website.

Companies with which you can conclude a franchise agreement:

• CDEK;
• pickpoint;
• maxima-express.

The point of issue of orders for online stores as a business is an interesting idea for entrepreneurs, but this type of business is not without its drawbacks. High competition, decrease in the average check, refusal of goods by customers - these and other difficulties can hinder business development.

Therefore, before you start renovating the premises, study the supply and demand in your city, evaluate how profitable it will be to open another pick-up point or perhaps it is better to join well-known companies.

You can get more information about the operation of the pick-up point of the popular OZON online store in the following video: