We offer you a detailed manual, how to open a shoe store from scratch. Useful recommendations, ready-made calculations and tables in the article.

♦ Capital investments - 450 000 rubles
♦ Payback - 6 months

Reading historical books, many are terrified, as it was generally possible to live in those times when it had to put boots or shoes in the holes, but only then to acquire another pair.

What is there to go far: more our grandmothers, and some - and moms, remember the Soviet era, when it was impossible to buy beautiful shoes, everything was some kind of one-type and crazy.

Today, the abundance of shoe boutiques pleases the eye.

Entrepreneurs are not in vain often thinking about how to open a shoe storeAfter all, this startup can be turned into a profitable business.

Shoes - the running goods, barefoot now nobody walks, and every fashionista in the dressing room there is a couple of dozen species of different shoes.

Conclusion - shoes will take regardless of the economic situation, it means you can open a shoe shop from scratch.

All you need is to collect start-up capital, conduct specific calculations, think over all the nuances and avoid the main mistakes of novice businessmen.

Features of the opening of a shoe store

It is not worth starting a new business without understanding all his nuances.

Thus, it is possible to avoid basic errors of entrepreneurs who suffered financial collapse.

The ownership of the shoe store has its own characteristics:

1. According to statistics, it is women most often attend shoe shops, even if they acquire shoes not for themselves personally, but for their husband or child, so in no case you can not forget about the aesthetic design of the interior of a shoe store or shop windows.
2. Consider from beginning to end the concept of its shoe boutique and stick to it in everything: choosing a place for trading, assortment of goods, pricing politics, etc.
   For example, if you dream to become the owner of the shop, where expensive Italian shoes will be sold, then you should not rent a tent on the market.
   Despite the high passability of people in this place, you will not find customers for your goods.
3. It is very important to form the right range of goods taking into account the latest consumer demand statistics:
   60% - women's shoes, respectively, season
   20% - children's,
   15% - men's
   5% - non-zeeson shoes.
4. Correct the showcases of your store.
   Place the most interesting samples on the shop windows that are visible from the street, it will encourage buyers to enter into your boutique.
   Many owners of shoe stores expand the range of goods with bags, hosiery, belts.
   This makes sense, but remember that the star of your shop is shoes, so she needs to take the main place on the shop windows.
5. Do not overestimate prices.
   Remember that the turnover is better to increase due to the large number of sold pairs of shoes, and not at the expense of a high markup one pair.
   Acceptable prices will attract more customers to you.
6. To sell shoes, you need to have quality certificates for different groups of goods and give a guarantee to buyers.
   If the shoes did not stand the tests during the warranty period, then you must refund its cost to the client or give it another pair.

Disadvantages of the opening of a shoe store

Quite often they have to close their shop, because they failed to make it profitable.

Indeed, this business has its drawbacks:

• outdoor from zero shop is quite difficult to make a popular place to buy residents of your city;
• high level of competition in this sector - look at and you will see how many shoe stores are located in shopping centers, markets and other places;
• profit from the sale of shoes is not always enough to have enough and to the life of the owner himself, and to maintain business and for the purchase of a new batch of goods;
• it is difficult to calculate what kind of goods will be in demand from buyers, so often the utility room is clogged by the remains of shoes, which have to sell much cheaper, just to return the money spent on the purchase;
• complexity with the choice of concept: what kind of shoe store is open, so that he brings profit: female, male, children, combined.

Competitive advantages and advertising shoe store

You should think about both and other before you decide to open a boutique.

Competitive advantages

The level of competition in sales of shoes is incredibly high. Shoe stores are so much that it is difficult to put off the buyer in your own.

But, if you do not do this, then the financial collapse will experience.

Competitive advantages of the shoe boutique can be formed as follows:

1. Leading a reasonable pricing policy.
   The cost of the goods sold must comply with the quality and financial condition of your regular customers.
2. Serving all without exception customers at the highest category.
   Your sellers must be extremely polite with buyers and competently respond to their questions.
3. Having issuing discount cards to regular customers, stimulating them to visit your store.
4. Being honest with customers.
   No need to tell that Chinese sandals for 800 rubles will rush ten years.
   It is better to say to be honest that the shelf life of such shoes is small and, if the client is interested in the long-term wearing of sandwiches, it is better for him to look at better, but expensive samples.
5. By placing your store in place with the highest permeability of people, which will increase the number of random customers.
6. Conducting regularly a variety of shares and shoes sales - all customers adore it.
7. Constantly expanding the range of goods in connection with the tastes of its customers.

Advertising for shoe store

Interesting fact:
High heels among the first began to wear Mongolian men, so that the legs did not slip out of austrian during the riding.

The turnover of goods and capital in such a shoe center will be large-scale, so the advertising campaign will pay off.

If you open a very modest shoe boutique with one trading room, an area of \u200b\u200b20-30 squares, it will be enough for the following actions:

• order a bright sign that would immediately rushed into the eyes;
• print business cards to distribute them to new customers;
• register at the city forum and in social networks under the guise of a satisfied client who has already made a purchase;
• print small advertising leaflets and distribute them to some crowded place near their outlet.

Calendar Plan Opening Shoe Store

If you open a huge market, you will need about six months to accept the first visitor.

If you decide to open a small shoe store in the mall, then for 3-4 months you can start working.

How to open a shoe store: start

Start from registration, in parallel, searching for searching for a suitable room.

check in

In order to open a shoe store, just register as IP, although if you wish, you can issue all the papers as ohth.

Then you are registered in the tax service and choose the tax form, for example, a single temporary income tax.

If you are going to open a shoe store in a separate room, the owner of which are, then prepare for long-term campaigns to the fire services and SES.

That is why the opening of a shoe store in the shopping center looks so attractive.

All difficulties take on the owner of the building.

Location

It is very important not easy to find a suitable shopping area, but to locate your shoe store in the right place with a high passability of people.

Not so important, you will open your market in the center or in a densely populated outstanding area.

The main thing is that the range and pricing policy of your product corresponds to the level of life and tastes of people living in the area.

If you open a store from scratch and doubt whether it is worth doing this in a particular place, then it will not be superfluous to carry out a small comparison.

Insure as many people in the area in which you are going to open your shoe store for:

• what shoes they would like to see;
• at what price;
• how often they buy shoes;
• what should be and what should not be in your shoe store, etc.

Analyze the answers.

If people who live in the area buy only Chinese consumer goods at a price of 800 rubles per pair, and you want to open a design shoe store, then you should look for another place for your store, somewhere closer to the center.

Room

The most suitable premises for opening a shoe store:

• shopping stall in the market;
• pavilion in the shopping and entertainment center;
• a small room with a separate entrance on the first floor of a multi-storey house.

It is advisable to choose a room that does not require serious repairs or redevelopment, which will help you reduce costs.

The ideal option is to rent a room in which there was once a shoe store.

Do not open a shoe store near the bench selling the same assortment of the goods. We will have to fight for each client, which will negatively affect your profits.

But the neighborhood with food shops, pharmacies, boutiques and stopping complexes will be lucky.

What else is needed to open a shoe store?

If you have already completed the registration procedure and rented a suitable room, then you should move to equally important stages of opening a shoe store: equipment, hiring staff, purchase of the first batch of goods.

How much it's worth it and how to act, we will explain on a specific example.

Suppose you decided to rent a pavilion of 40 square meters. meters in one of the shopping and entertainment centers of your city (not the capital).

The range of goods is women's and children's shoes, made in Russia, Poland and China, as well as the expansion of the product range due to belts and bags.

Price policy - average.

Equipment for opening a shoe store

One of the reasons that encourages businessmen to open a shoe store is that it does not need to buy expensive equipment for its arrangement.

There are enough display cases and suspended cabinets located around the perimeter of the trading room, the rack for storing goods in the utility room, plastic or glass windows for windows, so that the goods can be seen from the street, puffs for customers, mirrors and a table with a chair for staff.

And you need a cash register.

Article expenditure	Amount (in rubles)
TOTAL:	100 000 rub.
Showcases	40 000
Stellagi	10 000
Suspended cabinets for accessories	8 000
Mirrors	5 000
Puffs for customers	4 000
Table and Chair for Personnel	7 000
Cash machine	8 000
Other	18 000

Staff for shoe store

For example, with a shoe store work schedule from 10.00-20.00, it is better to hire two vendors without weekends so that they work shifts.

To stimulate them to make more sales, you should appoint them a minimal fixed rate + percentage of sales.

For example, appoint sellers 5,000 rubles per month + 5% with each pair sold.

As for the cleaning of your shoe store, you can hire a cleaning lady that would soap the store every morning or agree with the sellers so that they remove the store for a fee before each shift.

If you decide to hire a cleaner, then your monthly expenses will increase by another 6,000-8,000 rubles.

Assortment of shoe store

It is very important to bring the goods to your shoe store that will be in demand from consumers.

Very often, businessmen take that shoes that suppliers are cheaper in the hope of earning more, or even at all oriented only to their taste.

It is incorrect because to form an assortment of your boutique is the client.

Here are some tips for the formation of the assortment of a shoe store:

1. Watch out to be in demand from customers.
2. Watch out for fashion trends to make sandals or shoes in the city, which will wear this season.
3. Do not be afraid to reduce the price of shoes, which is not in demand from customers.
   This will help constantly expand the range.
4. Take to implement not only model shoes on high heels, but also more convenient models in order not to reduce the number of customers.
5. Do not forget that not all woman wear sized shoes 37-39.
   There are those who need 35 size, as those who are lucky even less, and the size of their legs is 42.

We suggest you view a video

with an interview with the owner of a network of shoe stores,

in which he shares his knowledge and experience.

Table of expenses for opening a shoe store

If you open a shoe store, how fast it will pay off?

This is a very difficult question to which it is impossible to answer unequivocally.

The success of your business depends on a lot, on the most important thing - the intensity of your turnover. The more pairs of shoes you sell, the more you work.

Suppose, selling the first batch of goods purchased for 300 thousand rubles, you managed to earn 800,000 rubles. You have implemented this product for 3 months.

From this amount should be subtracted:

That is, you have 600,000 rubles.

300 000 rubles from this amount you take on the purchase of another batch of shoes, and 300,000 rubles - your profits.

If you can easily make your shoe boutique popular in the city, then pay off the capital investment in six months.

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The shoe store is very profitable, because people buy shoes all year round, be it insulated fur boots for winter or light sandals for summer holidays. However, the novice in this business may notice the barriers, which he does not suspect. So how to open a shoe store and succeed in this business?

Learning the market

When you firmly decide to yourself what you want to open a shoe store, the second step for you will be determining the format of your store: its size, target audience, trade format, type (sports, winter, male, female), class (elite, for middle class or low) and so on. Regardless which format you have chosen, you must assess the conditions for keeping a shoe business in your city, and the market is being conducted for this.

• To begin with, it is detailed to study all the shoe stores of your city, namely their location, product range, price category and number of buyers.
• Highlight your most powerful competitors.
• From the information received, determine the most profitable areas in your city and note where your competitors are nearby.
• It is especially recommended to carry out a small survey of residents of profitable areas: where they prefer to buy shoes, as often and about what price.
• Select the market segment in which you are going to work: whether your store will store for low-income buyers (permanent sales), secondary or high income (premium store). Rate the information collected by you on the selected segment.

Now that you have an idea of \u200b\u200bthe demand and competition in the shoe market, you can roughly appreciate whether your business will bring income in such conditions. If your answer is "yes", then the strategy and the direction of business development should be defined. And for this you need to ask yourself than your shoe store will differ from other stores, that is, what you can take client.

Choose a place

When choosing a place for your store, proceed from the results of the market research. The most successful option is the rental of the room in the shopping center. The advantages of such a lease: a constant flow of visitors and a decrease in the cost of repair and protection. Disadvantages: high fee and the complexity of obtaining the rent itself, since the shopping centers are usually choosing well-known brands as tenants, and negotiate the rental in the shopping center as early as possible, at the stage of construction of the Center.

If it is not possible to rent a room in the shopping center, it is important to trace that the premises you choose comply with all necessary sanitary standards and fire safety rules.

Also, do not make a trading room small (less than 50 square meters. M.), Otherwise it will create inconvenience to customers when fitting shoes. The room must also have a small place under the warehouse where the boxes with shoes will be hide.

We solve legal issues

To open any business, you first need to register in the tax service as a subject of taxation, will be yours or. If you do not plan to work with legal entities and to open the chain of stores in the future, then the registration of the IP will be quite enough.

If you want to open a small venture (up to 100 employees), then you fall under (USN) - 6% of income, or 15% of income minus costs. Some specialists, however, are recommended (UNVD). ENVD retailers are calculated depending on the area of \u200b\u200bthe trading hall and the number of days of entrepreneurial activity in a month as a taxpayer. Both tax systems are accepted on a voluntary basis, and you have the right to choose the most convenient for your company or combine both.

From the documents, you will also need to conclude experts from SES and fire supervision to be able to trade in a certain room.

In addition, additional documents are needed for trade in certain types of shoes. So, certification is needed for rubber and leather shoes (children's and special). For some other species, such as rubber (not counting children), sports rubber, shoes with top artificial leather and so on, conformity declaration requires.

We buy equipment

The most important equipment in your store will be a cash register that should be seized and registered in the tax service. In addition to the cash register, you will need the following:

• racks and podiums for shoes;
• mirrors;
• puffs, rugs, spoons for fitting;
• showcases for other goods (creams, brushes, accessories and so on);
• rack under the cashier;
• signboard.

We buy products

The range of your products will mainly depend on the results of the market research. As a rule, children's shoes use the greatest demand, then feminine. Less frequently buy men's shoes. In addition, you can sell such goods such as bags, suitcases, creams and shoe brushes, hosiery and so on.

You can buy products directly from manufacturers of shoes. To do this, establish a business relationship with them. You can also buy shoes on the wholesale market and sell it in your retail price store, but such a scheme will be less profitable.

We recruit employees

For medium-sized store with self-service with the trading rate of about 50 square meters. m. The following personnel will be required:

Accounting can lead both the administrator and the owner of the business; Or you can use the services of a third-party company.

Calculate the cost and payback

Before Temokak, open a shoe store, you should calculate the initial costs and payback. Below are approximate calculations for a small store.

So, suppose you rent a separate room with an area of \u200b\u200b50 square member. m., located not in the shopping center, but in place with a regular client stream. Price segment - medium, taxation system - UTII.

The average revenue of a small shoe store can be about 1.5 million rubles. To calculate the cost, take the average marquariness for shoes 90%. From here the cost will be 1,052,000 rubles.

Based on the calculation, the capital costs will be 4,200,000 rubles, and net profit - 235,000 rubles, the store will fully pay off in about 18 months.

As you might notice, the numbers were taken averaged and rounded to give you an approximate view of the costs and profitability of the shoe store. Thus, using this information, you can make a business plan of the shoe store, which will help you in the stages of your idea.

Before making a business plan for selling shoes, you need to make a decision, what manufacturer's products and in what price segment to do. Start trading is better with inexpensive universal models with a large target audience. Over time, you can diversify the model range according to modern trends. Taking into account the growth of sales of shoes over the Internet, the big advantage will be the creation of its own website.

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Relevance

The relevance of this business idea is that the shoes are one of the essential items. According to research, in Russia, the monthly costs of one family (out of 3 people) on the shoes on average are 3000 rubles.

Seasons change forces consumers to regularly change winter boots for spring sneakers and summer shoes. As for children, their foot is growing very quickly, forcing parents to make acquisitions every season.

Market Description and Analysis

It is possible to describe the shoe market like this:

1. Pic sales is celebrated in the autumn-spring months.
2. Since 2016, the shoe market has a tendency to increase sales volumes. This is due to the improvement of the well-being of the population and a decrease in the cost of goods.
3. In 2017, sales increased by 17%. This is partly due to the coating of needs for the period of the crisis of 2014-2016.
4. According to research, every adult man buys at least 2 pairs of shoes annually. In the middle of the purchase take place every a year and a half.
5. In connection with the change in the dollar, the cost of some imported products increased by 30%. This entailed a reduction in consumers of expensive shoe boutiques by 25%.
6. Since 2017, Russia has noted an increase in demand for domestic shoes with an increase in sales volumes by 10%. It is predicted that for 2 years, the share of Russian and import shoes in the percentage will look like this: 35 against 65%. This marks reorientation on universal types of products.
7. 70% of purchases make women aged 18-50 years.
8. During the crisis, the departure of small shoe businessmen with large networks was marked.
9. According to BusinessStat forecasts, from 2020 to 2022 sales volumes will increase annually by 1.8-3%. By 2022, the number of pairs of sale will be 679.8 million.

The largest manufacturers of shoes are the following:

• Technoavia;
• Ralph Ringer;
• Yegoryevsk shoes;
• Junichiel;
• Bris-Bosphorus;
• Yaroslavl RTI.

The target audience

When opening a store it is more profitable to make focus on the following consumers:

• women aged 20-50 years;
• moms of children under 7 years old (active leg growth);
• teenagers from 14 to 20 years (the gender does not have).

Competitive advantages

As competitive advantages, such as the organization of their own case can be distinguished:

• 3-5% discount on the second pair;
• gift when purchasing 3 pairs of winter boots for the whole family (for example, electric dryer);
• cumulative scum;
• additional discount or gift on holidays;
• the ability to order fitting 3 pairs of shoes with departure to the house or office;
• free delivery by courier or carrier when buying via the Internet.

Advertising campaign

• printed materials - brochures and business cards;
• banners in places of cluster of people;
• catalog of goods sent to the offices of large companies;
• advertising on radio and television;
• development of your own website;
• Internet Marketing.

The following advertising methods should be used as internet marketing:

• contextual advertising;
• paid clicks;
• accounts in popular social networks;
• collaboration with bloggers;
• your own channel on YouTube.

Views and range

The shoe store can be presented solely via the Internet or as an offline project. The stores are distinguished by filling - it can be emphasis as one type of products and several.

Mostly an assortment looks like this:

• sport shoes;
• men's;
• female;
• children's;
• mixed;
• classic.

The following modern models are distinguished:

• slippers;
• birkenschoki;
• shoes;
• muli;
• oxfords;
• brogia;
• espadrilles;
• monks;
• lofer;
• top saiders;
• boots;
• boots;
• sneakers;
• sneakers.

By material manufacturing, shoes are divided into:

• leather;
• rubber;
• felled;
• textile;
• synthetic.

Online store

Step-by-step instructions for opening an online store looks like this:

1. Choosing a domain. You must come up with an online store name, which will be displayed in the search engine. It must be memorable and comply with the business idea.
2. Website development. Develop its entrepreneur can independently or with the involvement of specialists. The main requirement for the site is the ease of operation and regular optimization. Fill it with information and accept online orders can both the owner and the hired worker. In the latter case, it will be necessary to pay a salary that will consist of salary and a percentage of sales.
3. Registration of the online store. It is important to take care that the photos of the goods sold and the general background harmonized. All partitions must be maximally filled (registration certificate number, contact phones). It is advisable to specify the dimensional grid and describe the materials from which products are produced.
4. Treaty with suppliers. You can find through the Internet manufacturers of shoes and conclude an agreement with them. By agreement, the Seller provides a discount and high-quality studio photographs. Second option - sales of foreign footwear. It can be China or England (most popular directions).
5. Solving issues with payment and delivery. Options can be a lot. In order to secure the seller and the client, you can use the Internet integration service. In this case, the client translates money to the account, for example, a new mail that sends them to the provider after receiving the goods to the customer.
6. Marketing and promotion. Own site needs to be advertised, like offline business. It is better to use digital marketing, i.e. available types of advertising via the Internet.

The main costs that an online business entrepreneur will come together include:

• development of the site (500-1000 US dollars);
• payment to the site administrator (10,000-25 000 rubles);
• advertising (from 5000 rubles).

Business can be issued as IP or LLC.

Overview of ways to promote shoe online store. Taken from the canal gkhtopograph.

Offline business

This type of store organization is more cost. You need to invest your own funds or resort to helping outside. The main thing is to prepare a high-quality business plan for the sale of shoes with financial calculations. This will help attract investors. You can conclude a contract with a franchisor, which is important for large cities.

Step-by-step instructions for opening a shoe store

After drawing up the estimates and approval of the business plan, the opening of the store from scratch includes such steps:

1. Registration.
2. Rental room.
3. Redecorating.
4. Acquisition of furniture and technology.
5. Purchase of shoes.
6. Hiring.

After studying the reviews of the entrepreneurs in this field, the following conclusions can be drawn:

• advertising activities should be started in advance - before opening the store itself;
• racks for placement of shoes can be purchased used.

Documentation

The implementation of the business idea includes the following organizational moments:

1. To register as IP, you will need to provide a passport into a single register and fill out the application. Preferably, if the store is not on the Internet. In this case, you will need a charter. Registration can be started in online mode.
2. After receiving the certificate of the State Registration, you will need to be registered with the tax service.
3. With the premises, it is important to contact the fire service that will give an opinion that allows you to work.

Room and design

The choice of premises should affect the size of the starting capital:

• if you plan to launch a big project - it is better to rent a room in a shopping and entertainment complex;
• a small store can be located in the central part of the city or a residential area.

The main thing is the permeability and convenient entrance.

It is better to have a shoe store near:

• metro or stop stations;
• large stores (supermarkets);
• retail space;
• railway station.

The area of \u200b\u200bthe trading hall should be 30-40 m2. Rent of such a premises will cost 15,000 to 25,000 (in the city center).

The design of the room must comply with the goods offered. For a shoe store, it is enough to make cosmetic repairs (about 15,000).

Equipment and inventory

Equipment that will be needed to open the store:

• racks for shoes;
• puffs for seating;
• carpets for fitting;
• spoons for shoes;
• mirrors;
• table and chairs for staff;
• cash machine.

Racks for shoes Puff for visitors Mat for fitting Mirror for fitting shoes

You can install an additional rack for selling related products:

• footwear care products;
• socks.

The approximate cost of full configuration with a new inventory will be 170,000 rubles.

Staff

The number of personnel, the claims for the candidate and its duties are shown in the table:

Thus, the salary foundation per month will amount to 130,000 rubles.

Financial plan

Calculations are manufactured for a shoe store located near the center in Moscow and include:

• the cost of opening a store;
• regular costs;
• revenues.

How much is the opening of the shoe store?

The cost of opening the shoe store is presented in Table:

Thus, the starting attachments will amount to 655,000 rubles.

Regular costs

The list of regular costs is presented in the table:

Revenues

On average, 15 pairs of shoes costing 500 rubles are sold per day. The markup may be up to 300% (for example, it is 100%). Thus, the monthly income is 450,000 rubles. Net profit - 60 000 rubles.

Calendar plan

The calendar business plan for the sale of shoes looks like this:

Thus, it will take 7 months to organize business.

Risks and payback

Among the risks can be allocated as follows:

• theft among sellers;
• significant increase in the cost of goods;
• irrelevance of models on the style or their mismatch;
• seasonality of business;
• competitive fight.

Business will pay off in about 10-11 months.

• Summary
• Characteristic object
• Job workplaces and storage
• Assortment of shoes
• Costs and approximate profit per month
• Marketing plan
• Selection of suppliers
• conclusions

The shoe store is a profitable view of the business, but in order for the object to function and bring profit, it is necessary to properly compile a business plan in which will be considered: how to open your business, the pros and cons of activity, approximate profits will be calculated, and the risks are described and indicated. start-up capital. In order to correctly make a business plan for shoes store with calculations for 2020, it is necessary to decide whether business will open from scratch or there is a franchise. Consider an example of opening your own business from scratch and answer the question: how to make a business plan for such an option.

Summary

A business plan sample is based on minimal investment. The shoe store is selling: feminine, children's and male shoes. Registration of the organization, as well as registration of the cash register, is required to open the company.

The organization is created to meet the needs of the population and profit. Financial investments - 593,800 rubles. Payback by business plan - about two years.

You can download Business Plan Shoe Store Our proven partners. Quality guarantee!

Characteristic object

The shop for the store is worth choosing quite spacious, it should enter into two functions:

1. Shopping Hall, where products are presented plus the stand of the cashier.
2. The warehouse is the place of storage of shoes of different sizes and accessories.

The optimal area for the store is 50 m 2. Rent 50 m 2 - 43 000 rubles per month. For the year - 516,000. Separation of the area:

• 5 m 2 - the place of cashier and sellers;
• 9 m 2 - warehouse and storage of goods;
• 36 m 2 - Shopping Hall.

If there are no two rooms or no partitions in the room, it is possible to use plastic, wooden portable or sliding partitions. Sliding partitions for fencing 9 m 2 will cost 85 500.

Job workplaces and storage

An impressive place in drawing up a business plan takes the calculation of the necessary furniture and girlfriend:

1. The seller-cashier site is 25,000 rubles.
2. Cash register - 11 800 (registration - 3,000, service - 1,800 per month, cash register - 7,000)
3. Terminal for receiving cards - 24 000 (registration - 2,000, service - 2,500 per month, apparatus - 19,500)
4. Racks, racks and shelves for the shopping room and for a warehouse: racks for goods to the warehouse - 2 470 (10 pieces - 24,700); Shelves and racks in the shopping hall - shelves: 1 000 (16 pcs. - 16 000), racks: 5 700 (3 pcs. - 17 100)
5. Shoe blades - 500 (10 pcs. - 5 000).
6. Claws for fitting - 3 000 (3 pcs. - 9 000).
7. Winter matters - 2 000 (6 pcs. - 12 000)
8. Mirrors - 5 000 (3 pcs. - 15 000).
9. Showcase for accessories and related goods - 17,700.

The right business plan always pays attention to the recruitment of staff:

Assortment of shoes

An assortment at least should include shoes:

• female seasonal;
• men's seasonal;
• children's seasonal.

Accessories can also be sold:

• bags;
• belts;
• facilities for care of shoes.

Some shoes will require certificates and declarations.

Costs and approximate profit per month

One-time costs for opening - 280 800. Monthly costs - 313,000. The total amount for opening is 593,800 rubles.

As for the income, we will assume that 4,000 pairs of shoes are brought to the store. 2 500 - feminine and 750 male and children. Women's: boots, shoes, sandals, semi-boots - every name of 625 couples. Male - sneakers and boots for 375 pairs of each species. Children - shoes, boots, shoes 250 pieces of each type.

For the month they sold (in rubles):

• women's boots - 7 at a price of 7,500 per pair \u003d 52 500;
• women's shoes - 5 at a price of 2,500 per pair \u003d 12,500;
• women's shoes - 3 at a price of 1,200 per pair \u003d 3,600;
• men's sneakers - 6 at a price of 5,500 per pair \u003d 33,000;
• men's boots - 7 at a price of 6,000 per pair \u003d 42,000;
• children's boots - 4 to 1 100 per pair \u003d 4,400;
• children's boots - 8 to 900 per pair \u003d 7,200;
• children's shoes - 6 pairs at a price of 1 100 per pair \u003d 6,600.

Plus, 5 products for leather shoes care were sold at a price of 250 rubles per piece (1,250 rubles), departure for suede - 7 funds at a price of 400 rubles per piece (2 800), 3 bags cost: 5,000, 3,500, 1 500 rub. 4 belt cost: 1,500, 1 800, 3 000, 700 rubles. Outcome: visitors for the month - 46 people. Income from the sale of shoes: 161 800. Income from the sale of accessories: 21 050. General result: 182,850 rubles.

Marketing plan

Before drawing up a business plan of a shoe store, it is necessary to analyze the competitive environment. If the commercial premises are selected in the mall, then it is necessary to take into account the level of income of the population attending this shopping center. If there is a trading area in a separate room, you need to pay attention to the environment (outlet or city center, sleeping area, the availability of other shoe stores, the price category near the settlers). The business plan of the shoe store with calculations should contain data on the studies. This will take into account profits.

The store can be focused on buyers with:

• sufficient below average (economy class);
• medium yield (economy plus average cost of goods);
• luxury shoes (expensive brand or exclusive).

Do not try in one place to merge several price categories at once. Proper grouping of goods: department or rack for women, for men and children. The dimensional row should be from the smallest to the largest, it is better to increase the amount of the sizes itself (from 37 to 39).

Selection of suppliers

Suppliers can be companies that are engaged in resale shoes from different places. You can also establish relationships and conclude contracts for the supply of shoes from the manufacturer itself.

conclusions

In this example, the business plan shows how to open a shoe store and give the minimum positions of calculations. Further information or the finished business plan of the shoe store with calculations can be ordered from companies that are engaged in drawing up business plans.

Also read:

• Business Plan Product Store
• Opening of women's clothing store from scratch
• How to decorate shop windows with your own hands