A unique project that has no analogues in Russia. The evolution of excellence.

Motorsport Simulator has developed simulators for professional racers and teams, as well as for amateurs, who can use the simulator to reduce training costs on real tracks. Motorsport Simulator is the most advanced racing simulator for professionals and amateurs. The Motorsport Simulator is built using the same materials found in real racing cars. The simulator is able to really simulate the sensations of a racing car driver. Simulates rear wheel traction loss and recovery (a key component of racing training programs)!

Motorsport Simulator Allows you to create an original entertainment project within which you can hold your own racing tournaments and corporate events. It is possible to convert an existing bar into the Sim Center format and attract a new audience with an original proposal.
This is an excellent investment project with good payback rates.

Motorsport Simulator franchise offer

In recent years, racing simulators have become a part of the exciting racing world that brings good profits. Motorsport Simulator offers an attractive business investment opportunity. Due to the fact that we employ highly qualified engineers and we have excellent equipment, we are able to build a Sim Center, Energy Bar, Race Bar that will meet the highest requirements and expectations and be used both for your own pleasure and for professional and corporate activities. In addition to the physical design of the simulator, we provide complete software: our own website, advertising, promotional materials and professional training of your staff.

Motorsport Simulator is a completely new and unique business project of an entertainment establishment. This is a great format with good ROI.

Franchisee benefits:

• High profit
• High profitability and rate of return
• High liquidity of investments
• Exclusive to the territory
• The best online racing simulator in the world with amazing features
• Cars designed by the best racing teams
• Officially licensed best tracks in the world
• Trademark, domain, CRM, traffic
• Marketing strategy and clients
• 24/7 customer and technical support

Sim Center format

• Area: from 100 sq. m
• Cost per hour: 3,000 rubles
• Number of hours per day: 5 hours
• Investment amount: from 16,000,000 rubles
• Payback period: 20 months
• Annual revenue: from 16,200,000 rubles
• Average monthly profit: from 800,000 rubles
• Return on Investment: 134.98%

Lump-sum payment: 1,000,000 rubles

• Turnkey business
• Business Guide
• All standards of service and work in the form of a franchisee guide
• Brand book
• Personnel training and certification
• Typical design project
• Automatic software updates and free services
• Official licenses for cars that are developed with the help of the best racing teams in the world
• Officially licensed, scanned copies of the world's best ring tracks
• Officially approved racing system
• Customer support
• Single site
• Marketing strategy

What is included in the investment:

• Unique hardware and software
• Rent of premises
• Repairs
• Furniture and specialized equipment
• Departure of personnel to set up equipment
• Simulator logistics
• Starter Marketing and PR Costs

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Energy bar format

This is an innovative project for those who have a place in a shopping or entertainment center. A completely new and unique format.

You need

• Simulator: 1 PC.
• Sizes: from 40 sq. m
• Staff: 1 person
• Investments: from 5.5 million rubles

Race bar format

RACE BAR Is an excellent investment project with a quick payback and great opportunities. You profit from renting simulators, selling drinks and food, hosting corporate events and organizing competitions.

You need

• Simulator: from 2 pcs.
• Area: from 100 sq. m
• Staff: from 5 people
• Investments: from 11 million rubles

Car Simulator Club Success Stories Motorsport Simulator

Motorsport Simulator was established to create simulators for professional racers and teams, but also racers who can use our simulator to reduce training costs on real-world circuits. There are also simulators for individuals and sim racing enthusiasts who want the most realistic racing experience possible.

We ourselves, fans of motorsport and racing competitions, have been specially engaged in sim racing for more than ten years. Individually or as part of a team, we have received many awards not only in Czech, but also in international leagues and championships. Therefore, we decided to use all our skills and knowledge to create a professional simulator. Our goal is to provide an experience that is as realistic as possible, comparable to that of a real race car driver. Each of the components in our simulator has been tested and meets the high requirements that we have set. We are ready to build a simulator according to your specifications and taking into account your wishes.

We also provide an innovative system for rider training that aims to improve the memorization of each track, as well as enhance driving skills using the most advanced simulation technology. If you are interested in renting our simulator for any of your corporate events, team building, various events, exhibitions and presentations, we are ready to help you with this.

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XD-Motion is an interactive car racing attraction. This is a relatively new type of rides in 5d - 6d format. The idea of \u200b\u200bthe attraction is that a person is put on a rotating platform in front of a 47-inch screen and a virtual reality race is started. The design of the platform allows you to feel the complexity of the track, feel bumps, sharp turns, jumps and so on. The attraction delights everyone, without exception, especially children.

To make it clearer, we suggest watching the video of the attraction:

The average cost of a ticket for an attraction is 120 rubles for 5 minutes of rental. The minimum price is 100 rubles, and the maximum is 150 rubles. The attraction is capable of gathering crowds of people. It is enough to seat one person, launch the simulator and a lot of spectators will gather near the attraction, wanting to appreciate the pleasure of riding the XD-Motion.

To start a business using the XD-Motion car simulator, you need the following sequence of actions:

• find a room for the installation of the simulator
• register a business activity,
• conclude a lease agreement with the owner of the premises (administration of the shopping center),
• purchase equipment - XD-Motion simulator,
• find operators to service the simulator.

How much can you realistically make from XD-Motion?

On the site, equipment manufacturers write that on weekdays the average passability of the attraction is 5 people per hour, and on weekends - 10 people per hour. The numbers are, of course, overstated. Especially on weekdays. In most shopping centers on weekdays, traffic is very low, so there is no need to talk about any 5 clients per hour.

The numbers will be more realistic - 2 people per hour on weekdays and 5 people per hour on weekends. In this case, we will receive the following indicators: for 10 hours of work on weekdays, up to 20 people will visit the attraction, and 50 people on weekends. Thus, about 850 people will visit the attraction per month, which corresponds to a revenue (with a ticket price of 120 rubles) of 102,000 rubles.

Subtract from this amount:

• rent 2 sq. m. - 15 thousand rubles;
• salary of 2 operators - 30 thousand rubles;
• UTII (tax) - 5 thousand rubles.

TOTAL - 50 thousand rubles per month.

Accordingly, you can count on a net profit of 52 thousand rubles per month (102 thousand - 50 thousand). With such calculations, the payback of the attraction comes after 12 months of operation.

Premises

The most important thing for this business is to choose the right premises. We need very high traffic of people who are ready to spend money on entertainment. In this regard, the best places to install XD-Motion will be shopping and entertainment centers. The rental price in such places is the highest (from 5000 rubles per sq. M.), But only here the attraction can bring the maximum income.

To install the attraction, you need a small area - only 2-3 sq. m. This allows you to find a place for the installation of the attraction even in those shopping centers where, it would seem, everything has been occupied for a long time. These can be places near the food court, in the play areas, near 5d cinemas.

To conclude a lease, contact the administration of the shopping center. Of the documents, you will need, first of all, a passport, a business registration certificate and documents for the attraction (as well as, if possible, video materials about the operation of the attraction). The estimated cost of renting premises will be from 15 to 30 thousand rubles per month.

Business registration

To start a business, you must register your business with the local tax office. An individual entrepreneur is registered in just 5 working days from the date of submission of documents for registration and costs only 800 state rubles. duties. When filling out an application for registration, you can specify the following OKVED codes:

• 92.33 "Activities of fairs and amusement parks"
• 92.72 "Other activities for the organization of recreation and entertainment, not included in other groups"

As a taxation system, UTII will be the optimal regime - under this regime, the tax will be minimal (no more than 5 thousand rubles per month). If there is no UTII in your region (for example, in Moscow), then it is advisable to use another special. mode - USN. In this case, you pay tax, either 6% of the proceeds, or 15% of the profit of the attraction (at your discretion).

Start options

The next step is to purchase the equipment - the XD-Motion attraction. The manufacturer offers various options for completing the equipment: for 1.02 million rubles, for 970 thousand rubles. and for 680 thousand rubles. The best option would be to purchase the cheapest version - XD motion light, because the difference in configuration is not too high (the cheaper version has a slightly different platform and only one screen), and we will pay off the cheaper device faster. Why risk a million when you can risk less?

The only thing you can pay for (and the amount is considerable) is for additional equipment with a statistics collection system and a bill acceptor. This will avoid additional staff costs. In fact, your ride becomes autonomous. The version with a bill acceptor will cost 160 thousand rubles more.

Business pitfalls

When opening this business, you should pay attention to the following points:

• the population of the city must be at least 200 thousand people: high traffic is important for an attraction, and it cannot be high in small towns, even if it is the most popular shopping center in the city. In addition, the standard of living of the population and its average income should be taken into account. If you set the ticket price too low (less than 100 rubles), then you will not earn anything;
• like any entertainment, this attraction in 1-2 years will begin to annoy the local population and will no longer provide maximum revenue. You need to be ready for this and, if possible, change the place for installing the attraction.

Business plan

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Reviews (4)

Car Racing Business Plan Reviews (4)

Grant


A very good plan. I am currently looking for sponsors in Armenia. Hopefully we will start acting soon.


Thank you for your feedback, Grant. You are planning to start a rather expensive project. We hope that you will succeed both with sponsors and with the start of car races. We wish you successful business development.

Igor


Please accept my gratitude for a well-written business plan. This is a good example of quality work that you can be sure of. These business plans have earned you a well-deserved reputation, and surely thousands of entrepreneurs have already thanked you for your help.


Igor, we are grateful to you for your kind words addressed to us, it is very pleasant to know that our business plans achieve their goals, helping entrepreneurs to create sometimes the most difficult business, for example, such as yours. We wish you good luck!

Konstantin


At first it seemed to me that the information in the business plan was not detailed enough, but after studying the content of the document, I managed to figure it out. In principle, this is enough to cope with your task and start your own business.


Konstantin, you are right, it is very important to study in detail the content of the business plan, to understand all the nuances, especially since we tried to present the necessary information as concisely and clearly as possible. We are sure that now you will succeed. Good luck!

The presented car racing business plan will allow you to start this business and make the dream of hundreds of motorists come true. A car is not only a modern means of transportation, but also an opportunity to test your power on the roads, experience the speed and adrenaline rush. Car races will allow motorists to feel like participants in a mini Formula 1 and test the strength of themselves and their vehicle.

This ready-made document lists all the stages of this endeavor. This business does not imply large costs, you need a track, permission to hold sports competitions, personnel monitoring the race and solving technical issues. Also, you should declare your initiative, and you will definitely find like-minded people who will prompt and help you in the future.

Having studied the information on organizing car races, you will find out the profitability of this undertaking. Of course, this business makes sense if there are receipts in the form of fees for participation in certain competitions. And it is not necessary to arrange races only in the summer, with proper equipment it is possible to hold winter competitions, this is a real extreme for those who are passionate about car racing. A profitable business for those who correctly assess their strengths, capabilities and have sufficient financial resources. Make sure of this by studying the proposed document.

To host the Grand Prix in a new country for the championship, the local promoter must agree with the Formula One group. In 2014, the F1 Championship visited 19 countries, including the first time in Russia. According to the organizers, all 55 thousand tickets were sold for the first Sochi Grand Prix, and taking into account the guests, about 65 thousand people were at the autodrome at the same time, vice-governor of the Krasnodar Territory Alexander Saurin told R-Sport agency.

The race in Sochi was presented from the very beginning as a matter of national importance. In the fall of 2010, Vladimir Putin, Deputy Prime Minister Dmitry Kozak, Krasnodar Governor Alexander Tkachev, as well as LUKOIL President Vagit Alekperov, Bazel CEO Oleg Deripaska, Head of Russian Technologies came to sign a contract with Formula One Management (FOM) President and CEO Bernie Ecclestone "Sergei Chemezov and then CEO of MegaFon Sergei Soldatenkov. It was assumed that all these companies will enter the capital of a special management company (it was planned to create it about a year before the race), which will organize and conduct the Grand Prix, and at the same time will take part in paying for the event.

State project

But the participation of big business did not advance further than plans: a contract with Ecclestone for the right to hold the Russian Grand Prix from 2014 to 2020 was signed by Mikhail Kapirulin, general director of the Omega Center for Technology Transfer in the Krasnodar Territory. This is an open joint stock company, the sole owner of which is the regional administration, and thus became the local promoter of the F1 stage in Russia. The money for "Omega" for the payment of the FOM for the right to hold the race was allocated from the budget of the Krasnodar Territory.

This amount was never disclosed: Sergei Vorobyov, deputy general director of Omega, refused to name it to RBC magazine, referring to a confidentiality agreement with FOM. A source for Vedomosti in the government office said in 2010 that the annual payment would exceed $ 40 million, that is, at least $ 280 million over seven years, and Kommersant, citing unnamed sources, reported $ 59 million in the first year and an increase of this amount by 10 % annually, that is, almost $ 560 million.

This is not all waste: for the race in Sochi, they decided to build a so-called city track - most of it had to pass along public roads, which still had to be built around the Olympic facilities in Adler for the Olympics. It is cheaper than building a separate circuit, the participants in the preparation of the agreement explained in 2010. The construction will cost $ 200 million, Tkachev said then. Her organization was also taken over by Omega.

The architectural bureau Tilke GmbH was involved in the design, the co-owner of which Hermann Tilke designed most of the modern "formula" tracks. In an interview with Vedomosti in 2012, Tilke said: “They usually come to us and say:“ We want an F1 track. ” The Tilke bureau prepares the project, the local customer selects the construction contractor.

At first, the general contractor for the construction of the Sochi highway was the Inzhtransstroy Corporation, which built 14 Olympic facilities in Sochi, including the road from Krasnaya Polyana and the Main Media Center. But in March 2014, the corporation announced its liquidation due to "serious disagreements" over the cost of the Olympic facilities. The construction was completed by the Krasnodar company "Stroy International".

The construction turned out to be significantly more expensive than the $ 200 million that Tkachev spoke about in 2010. According to the government procurement database, the amount of the state contract "Stroy International" is a little more than 6 billion rubles, and the contract that started the construction of "Inzhstransstroy" - another 4.7 billion rubles., Wrote "Vedomosti". The head of Omega's directorate for the construction of the highway, Gennady Sayenko, told Vedomosti in October 2013 that the highway construction project had been submitted to the Glavgosexpertiza of Russia with an estimate of about 11 billion rubles.

Finally, after paying FOM and organizing the infrastructure, the local promoter must also spend on the event (expenses for beautiful girls carrying out the pilot's number plates before the start, and security service, celebrity concerts, etc.). The cost of the stage in Sochi, according to the Minister of Sports Vitaly Mutko, amounted to 1.2 billion rubles.

Income apart

The earnings of the Formula One group on contributions from the organizers of the Grand Prix does not end: on new race tracks, including in Sochi, the company receives money from all advertising placed in the area of \u200b\u200bthe F1 stage, which is seen by visitors to the race track and a television audience, measured in hundreds of millions man. The local promoter is not allowed to directly advertise their sponsors here and does not receive a share of the advertising revenue posted by the championship host, Vorobiev said.

Many Grand Prix and racetracks have title sponsors: for example, the Australian Grand Prix, which kicks off the season, is sponsored by Rolex, the Chinese Grand Prix is \u200b\u200bUBS, the Belgian Grand Prix is \u200b\u200bShell, and the season finale is Abu Dhabi Grand Prix - Etihad Airways. Negotiations on long-term, including title sponsorship of the Sochi Grand Prix, are underway with a number of large Russian and foreign companies, says Sergei Vorobyov. Will the Russian company make money if such a sponsor appears? “[The promoter] has the right to represent national F1 sponsors on mutually beneficial terms,” Vorobyov replied evasively.

Finally, the Formula One group makes money from VIP hospitality programs. Lodges during the Grand Prix are occupied not only by show business stars, but also by members of royal families, a good half of the Forbes list participants and CEOs of major companies. Eugene Kaspersky describes the composition of the audience in the boxes in two words: "Everything is there." In Sochi, Igor Sechin and Pirelli Chairman of the Board Marco Tronchetti Provera watched the Grand Prix from the VIP zones. The official F1 hospitality area - Formula One Paddock Club - is run by a company that is also part of the Formula One group.

Formula One can generate more than $ 300 million annually from advertising on racetracks and in the Paddock Club - this is the group's third revenue source after contributions from local organizers and the sale of TV rights (Formula Money estimates). The owner of the rights to the championship also takes other income: for example, the rent that the sponsors of the teams and F1 itself pay for the right to place pavilions for ordinary spectators in the amusement park on the territory of the autodrome.

What's left for the local promoter? Revenues from ticket sales, its own VIP-hospitality zone and its own merchandise - the Formula One group also controls the sale of official "formula" and team merchandise. How much did Omega help out? “Today we have already received 800 million rubles. income ", - Mutko reported on the day of the race. Most of this amount is from ticket sales. Among other sources of income, according to Vorobyov, are the distribution of clothes and souvenirs, intermediary services for the rental of transport and accommodation of guests, direct income from hotels: Omega owns the hotel complexes Velvet Seasons (8953 rooms, one of the largest in Sochi) and Tulip Inn (324 rooms).

Image is everything

If the FOM is so reluctant to share revenues, why are more countries lining up to host the world's most expensive car races? This is a significant image event, besides, the holding of the Grand Prix is \u200b\u200bof great economic importance for the city itself and the country as a whole, says Nigel Geach, senior consultant on auto and motor sports at the consulting company Repucom. “Visitors stay in hotels, spend time in cafes and restaurants, and use transport infrastructure,” he lists. As a result, cities earn between $ 100 million and $ 500 million.

Over the past six years, the Singapore Grand Prix, which has been held in its current form since 2008, has been watched by more than 500 million people on TV, and this "helped to show the global audience Singapore as a beautiful, vibrant and attractive place to visit," Jin Ng explained to RBC. Director of Sporting Events, State Singapore Tourism Board. “From the beginning, we wanted to create a memorable and standout event that attracts the largest number of visitors of any sporting event that has ever been hosted here,” says Fiona Smith, spokesman for Singapore GP Pte, promoter of the Singapore Grand Prix (family owned billionaire Ong Beng Seng, whose business is related to hotels and the entertainment industry).

The Grand Prix, according to Jin Ng, has made a significant contribution to increasing Singapore's tourism revenues: now the city-state receives about $ 120 million from it a year. It costs about the same amount annually to host the Grand Prix, says Fiona Smith. 60% of this amount is borne by the Government of Singapore. Shops, restaurants, hotels and even museums in Singapore are preparing for this event: mannequins dressed in clothes with racing symbols are displayed in windows, dishes and drinks dedicated to the race appear on the menu of restaurants, and TV broadcasts can be watched in almost every bar. The Singapore Grand Prix is \u200b\u200bone of the richest in concerts, shows and parties. In 2014, Jennifer Lopez, Robbie Williams, John Legend, Pet Shop Boys and Ziggy Marley performed here.

Sochi Autodrom should reach operating break-even in 2015, Omega expects

At the Sochi race, there was only one world-class star - Lenny Kravitz gave a concert, and there were almost no special offers from private companies for race visitors in the city, except for discounted tickets to an amusement park next to the track. In 2015, Omega promises to collect all the special offers into a “comprehensive travel product for various categories of viewers”.

Sergei Vorobyov and regional officials assure that "racing history" is needed not only for the image of Sochi. “We told everyone from the very beginning that this is a commercial event. We have signed a commercial contract and, having done this, we are counting only on commercial success, ”said Vice Governor Saurin after the Grand Prix. The promoter and regional authorities have not yet reported on the exact scale of the economic effect.

Autodrom should reach operating break-even based on the results of the first year of operation, in the second half of 2015: through corporate events, amateur racing series, the work of schools for emergency driving and even a stage of the Russian Triathlon Cup.

During the Sochi Grand Prix, Russia was one of only three countries that participate in F1 - not only with its own race, but also with the team and the driver. However, at the end of October, businessman Andrei Cheglakov announced the termination of support for the Marussia team flying the Russian flag - by that time its debts were already £ 30 million. The team introduced external management: it did not have enough money to finish the season. Now only Germany and Great Britain have a "full house".

Dear "stables"

Ferrari, which Kaspersky dreams of winning, has won the Constructors' Cup more often than any other team in history, although the last time was in 2008. This does not prevent her from being the highest-budget team in the championship. In the 2014 season, Ferrari, according to the Black Book, can manage a budget of almost $ 314.7 million. The budget for the 2013 champion, Infiniti Red Bull Racing (RBR), is $ 269.35 million, and for the champion of 2014, Mercedes, is $ 250. 6 million, according to calculations of the Black Book.

“All teams have only two sources of money - sponsors and FOM [the company at the end of the season pays the teams a part of the income from television broadcasts, depending on the place it occupies],” says Franz Tost, head of the Scuderia Toro Rosso (STR) team (interview with Frank Toast read). From shampoos, shoes, mobile phones and watches to gas stations, hotels and financial services, the products and services represented by several hundred F1 team sponsors are literally everything.

Most teams and sponsors do not disclose budgets and contracts, and analysts' calculations vary markedly. But according to the Black Book, Red Bull has the largest sponsorship deal in F1: the Austrian energy drink maker owns the RBR team and can pay it $ 110 million a year as a sponsorship fee (he can pay another $ 50 million to his second team, STR).

“Of course, [sponsorship] € 30 million or € 40 million is a lot of money,” admits Franz Toast. - But if you remember that we are talking about almost the whole world and that 5 seconds of advertising on TV in the evening will cost you € 20-30 thousand, and then remember that usually, when advertising starts on TV, you switch to another channel ... Anyway, I always do that! But if you are watching an F1 race or a football match, you are definitely not switching! "

Personal care brands appear the most frequently on TV, says Repucom's Nigel Geach. For example, owned by Rexona and Clear (Unilever) or Gillette (Procter & Gamble). Other traditional sponsors include Shell, Santander, SAP, Petronas, Infiniti, Rolex and DHL (the latter two are sponsors of F1 directly, not individual teams).

The largest sponsors spend tens of millions of dollars a year for the right to place their logo on the car, pilots' overalls and team uniforms. One large logo on the rear wing, air intake or side pontoons of one of the leading teams' cars could cost a sponsor at least $ 25 million, the industry publication Formula Money estimated. “Different seating positions have different [marketing] benefits,” explains Christian Horner, Team Leader for Infiniti Red Bull Racing. “We analyze which places are getting more hits on TV, in print media, in social networks.”

It takes a lot of money to spend a season: for example, a STR team needs about € 150 million for a season, says Franz Toast. Based on this amount, the team decides how much cooperation with it will cost sponsors. “The most expensive advertising space is on a monocoque, it is € 45-50 million, next to the engine - about € 40 million,” says Franz Tost, adding that the amounts differ depending on the team and in the top ones they are “much higher”.

Why do advertisers spend tens of millions of dollars annually? F1 now has a global TV audience of approximately 1.6 billion viewers a year, says Nigel Geach. This is comparable to an audience of the FIFA World Cup or the Olympic Games. But given that F1 is 19 races a year, it turns out that it is watched more than football and the Olympics, Geach continues.

The races are held at the same frequency, about once every two weeks, nine months a year. “We start in Melbourne, Australia, then move to Malaysia, then to China, return to Europe, then go to Canada, from Canada to Europe again, then to Singapore, Japan, now we have arrived in Russia, from Russia we will fly to Brazil, then - Abu Dhabi. As you can see, F1 covers almost the entire world, ”says Franz Toast.

"Race and Sell!"

Kaspersky recalls that Richard Branson infected him with his love for F1, having invited him to one of the Grand Prix: in 2009, the Virgin Group bought the team, but sold it the next year. Kaspersky Lab has partnered with Ferrari since 2010, starting with the sponsorship of Ferrari AF Corse at the Le Mans series and the status of official supplier of the Scuderia Ferrari team in F1 races, and this is the longest and perhaps the most successful from a marketing point of view "performance "Of the Russian company in Formula 1. Since the early 2000s, Gazprom, Sibur, Russian Helicopters, AvtoVAZ, Aeroflot, MTS, MegaFon and several other companies have been sponsors of F1 teams - most of these partnerships are longer one season did not exist.

When Kaspersky Lab itself was preparing to cooperate with Italians, many of its managers were skeptical about the idea, Kaspersky recalls: “Ferrari? What for? Cool, of course, but what to do with it ?! " But then the company learned to use the possibilities of the contract in marketing.

This season, the Kaspersky Lab logo is on the helmets, overalls and the pilot's uniform, as well as on the nose cone of Ferrari cars, and from the Russian Grand Prix, on the upper edge of the steering wheel. But besides this, the company is taking advantage of other opportunities. So, at each Grand Prix she rents VIP-boxes - many meetings "slowly grow into contracts", and also arranges offsite racing events on tracks with the participation of Ferrari for partners and employees. In 2011, the company brought Ferrari to the Moscow City Racing show, and in 2012 released a special series of Kaspersky Internet Security Special Ferrari Edition, which included a racing simulator with a training course and the opportunity to take part in a pilot competition - right up to real racing competitions. “When we started cooperation, we were just suppliers, for that we had 'access to the body', but there weren't even any logos. Since last year, Ferrari itself has been using our system to protect the IT infrastructure at the head office, ”says Evgeny Kaspersky.

With the advent of its own race and a successful pilot Daniil Kvyat, Russia will have a boom in interest in F1, the leaders of the F1 teams are confident

What is the effect of all this? “It is impossible to measure the direct impact on sales,” admits Alexander Moiseev, Managing Director of Kaspersky Lab in Europe. “But in Europe, during this time, the recognition of our brand has grown by one and a half times and continues to grow very noticeably due to partnership events.” Black Book estimates the monetary part of the contract of the Russian company with Ferrari at $ 2 million. Kaspersky in response smiles skeptically: "The figure is completely different" - and refuses to comment.

The Russian retailer Dixy, which in 2014 signed a sponsorship agreement with RBR for three days of the first racing weekend in Sochi, raffled off a trip to Sochi at a competition. “The main customers of our stores are women over 35. With the help of F1, we wanted to try to expand the audience, attract men, younger people, ”says company representative Ekaterina Kumanina. The result, according to her, "is, but has not yet been evaluated in figures."

Unilever, Philip Morris and Mercedes arranged entertainment for ordinary visitors outside the VIP zone at the Sochi circuit. “The brand village, oddly enough, had very few tents and other brand events and limited entertainment,” says a spokesperson for Unilever (his Clear and Rexona Men brands sponsor the Lotus team). The company brought an official Lotus racing simulator, organized sampling of its products and a video Q&A session with pilots Romain Grosjean and Pastor Maldonado (1.15 million people watched it on YouTube and other video services by mid-November).

“You know the saying“ Race on Sunday - sell on Monday ”? This is the F1 philosophy. But if it is "Win on Sunday - sell on Monday" - even better! " - says Franz Toast from STR. He cites the example of the sale of Red Bull in Germany: “I remember three weeks after Vettel won the first race, the head of Red Bull Germany called me and said:“ Franz, you may not believe, but now we sell a lot more! "

In the early 1990s, Franz Toast recalls, the situation in Germany was completely different: "There really was no F1, they didn't even show these races!" “Then [Michael] Schumacher came along, started winning races - and now Germany is one of the main markets for Formula 1! Before the Spaniards had Alonso, there was nothing in Spain. But now they have millions of F1 viewers! " - he reminds. In Russia, Franz Toast is convinced, the same will happen in the near future.

Does this mean that with the advent of the Russian Grand Prix and the successful Russian pilot, Russian sponsors will come to F1? “Russia is a big market and a strong economy ... So I hope the time has come,” says Christian Horner. Companies, for which promotion in foreign markets is important, can afford to sponsor F1, Kaspersky reminds: "But have you seen a lot, for example, Russian gas stations abroad?"

Bernard Charles Ecclestone, CEO and co-owner of Formula One

The CEO and co-owner of Formula One Group Bernard Charles Ecclestone was born in the English county of Suffolk on October 28, 1930. At the age of 15, he became interested in motorcycle racing, but a year later he got into a serious accident. In 1946 he started buying and selling motorcycles and spare parts for them. In the early 1950s, writes in the book "Formula 1" Tom Bauer, Ecclestone began to act as a race car driver, but in 1953 his car collided with another on the track, broke through the fence and flew out to the audience. After that, he decided to devote himself to business.

In 1958, he bought three cars from the bankrupt Connaught team. In the same year, one of her pilots had a fatal accident. Ecclestone sold the cars and went back to selling cars and real estate. In 1965 he returned to the world of motorsport, becoming the manager of the pilot Jochen Rindt - five years later he died in an accident.

A year later, Ecclestone bought the Brabham team for £ 130, and as the owner laid the foundation for the commercialization of Formula 1. First, he invited the members of the F1 Constructors Association (FOCA), created by British teams, to unite in negotiations with the circuit. Previously, each team itself negotiated with the owners of the tracks about the amount of the fee, usually receiving no more than a few hundred pounds. Ecclestone convinced the teams to give him the right to agree on fees for everyone, and then all other issues.

In 1975, he included a clause on the transfer of rights to F1 TV broadcasts to FOCA in contracts with motor racing tracks. At the same time, the confrontation between Ecclestone and the International Federation of Automobile Sports (FISA) grew due to disputes over the rules of the championship and the distribution of payments for participation in it. The conflict was settled by the signing in 1981 of the first Agreement of the International Automobile Federation (FIA, its division was FISA) with the teams and the administration of F1. He documented the teams' rights to participate in the distribution of race revenues, FOCA's rights to television broadcasts, and a number of other aspects. In 1982, Ecclestone, on behalf of FOCA, signed for the first time a contract with the European Broadcasting Union (EBU) to broadcast the championship, with a commitment that broadcasters would broadcast the entire race. So race cars with advertisements and billboards on the tracks received two hours of guaranteed TV time.

website on the eve of the Russian Autosport Show, which will be held on October 13-14 at the Moscow Raceway, together with the organizers of the Forum, continues the cycle of materials devoted to the business in motorsport.

Today we will talk about how much it costs to build the first modern autodrome in Russia that meets international standards, and whether it is possible to make such an "event" a profitable business.

When you do something first, there is a chance that the project will take off, since it will be the only one on the market, but at the same time, the absence of competently trained specialists as unnecessary (there have never been professional race tracks in Russia) can put the whole business at risk. It is not for nothing that they say that cadres decide a lot.

“There was nothing in Russia. We skated on a part of the Kirov stadium in St. Petersburg, on the Khodynskoye field, but this is an old airfield, not adapted for racing. Then we drove to Togliatti, there was a wonderful track, but on city roads. It was the beginning of the 2000s, and Russian ring motorsport actually did not exist, - says the owner of Moscow Raceway Rustem Teregulov.

Therefore, I and my like-minded people just wanted to create a worthy sports facility. The second reason for the construction of the autodrome, despite the low profitability of the project, is investment: we expected that we would receive 2-4% per annum of the invested funds. "

It turns out that the payback period for the highway near Moscow, which has already adopted many international series on its asphalt, is 30-50 years. Five years have passed since the opening, which means that we can summarize the intermediate results.

So the Moscow Raceway circuit was opened in 2012, and 5 billion rubles were spent on the construction of the track, all the buildings and structures surrounding it - a considerable amount, but more than optimal for an object of this level of complexity.

The question of the current payback was from the first day of the autodrome's operation, since any business should be engaged in optimizing costs and increasing income, and Moscow Raceway is a commercial project, built and functioning without any financial support from the state.

1. Consumable part

Annual expenses for the operation of the autodrome are 120 million rubles, including taxes. This amount does not include the costs of holding international championships.

The circuit itself is a large facility, which requires funds to maintain in an appropriate state. For example, for all those systems of special electronics, without which Moscow Raceway would not be an autodrome of the highest international level.

There are also expenses for medical teams, additional technical equipment and much more.

Do not forget that the most important part of the circuit is the track, the track of which requires preparation for the season, as well as for the stages of the championships. Everything here is non-standard - right down to the paint. And all the specific sporting details of the track are expensive.

2. Income part

In the first years of its operation, the circuit functioned strictly according to the season - that is, from the beginning of April to the end of October. Naturally, this left an imprint on the financial results. In the past two years, the situation has changed: in the winter of 2016, the Porsche company several times organized its bright holiday - the Porsche festival, and in the winter of 2017, the autodrome's employment was almost equal to the seasonal - events and training courses were conducted by several car manufacturers.

Work on the track load is ongoing. For example, this year additional track days were introduced by configuration - Sprint (before that it was only on Super Sprint). This made it possible to provide the track simultaneously for two different events. The increase in the number of track days in the calendar leads to a gradual increase in the audience of the autodrome, and also makes motorsport a more familiar and understandable way of spending leisure time. Moreover, it is not difficult to sign up for track days. Everything can be done online on the track website.

In 2015, the Porsche Driving Center appeared at the autodrome - this marked a new stage in the development of relations between the Porsche brand and Moscow Raceway. Both parties are satisfied with the financial side of cooperation, all investments have yielded results.

So, summarizing the reasoning about income and expenses, the autodrome is operationally recoup and even profitable. But even the current state of the business will not soon, and perhaps never, recoup investments in construction.

Rustem Teregulov hopes that sooner or later the lands around the circuit, which are on free sale, will interest investors, and this will partially offset the costs of building the Moscow Raceway.

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It would be wrong not to mention the costs and revenues associated with hosting international championships. Of course, holding large-scale events requires not only the highest qualifications of all employees, but also the involvement of external resources. The sports part of the championships, spectator infrastructure, meeting the needs of the series on the territory of the autodrome are also the costs of the autodrome.

And, of course, the promoter's fee for holding the championship - this part can be zero, or it can be very impressive and strongly influence the final financial result.

For Moscow Raceway, for example, all international events that the autodrome held as a promoter and organizer were profitable. The DTM is an exception.

Income from international events, like the size of the contribution, depends on the terms of each specific contract. If the circuit has the ability to attract sponsors and partners, then this greatly improves the financial situation. The rest of the income components are proceeds from ticket sales (regular and VIP), as well as proceeds from the rental of VIP boxes.

You can learn more about this and much more from the representatives of Moscow Raceway, which will host the Russian Autosport Show on October 13-14.