In order to make it easier for you to make a decision, I conducted a comparative assessment of 10 mlm companies, according to 13 parameters, which I summarized in a table for clarity. Since the table turned out to be quite cumbersome, the full version will be available by subscription.

What is network marketing

MLM or network marketing- this is a way of selling goods, which creates a network of independent agents involved in the sale of products and the involvement of other agents.

MLM allows you to realize the concept "Home work" And "make money online", however, the success of the implementation of the concepts depends on the correct choice of a network company (not all companies welcome independent work on the Internet).

This article discusses the main parameters of the offers of the most popular MLM companies in Russia:

• Amway is a world leader in MLM selling cosmetics, household chemicals, vitamins, weight management products, tonic drinks, etc.
• Oriflame is a Swedish network company selling cosmetics, accessories and clothing.
• LR is a German MLM brand specializing in cosmetics for body care, perfumes, and fashion accessories.
• NL International is a Russian network company owning 18 trademarks. These are balanced nutrition Energy Diet, sports nutrition, coffee, tea, dietary supplements, decorative and caring cosmetics, household chemicals.
• Siberian Health is a domestic network brand that manufactures cosmetics, balms, children's syrups and dietary supplements.
• Tiens (Tiens) is a Chinese network company selling dietary supplements, decorative and caring cosmetics, and medical devices.
• Faberlic is a Russian network company specializing in skin care and decorative cosmetics, clothing.
• Avon is an American network company selling decorative and caring cosmetics, accessories and clothing.
• Mary Kay- American MLM company that sells decorative and caring cosmetics.
• Herbalife is an American network company selling slimming cocktails, dietary supplements.

Comparison of mlm companies in Russia

Company's mission

The mission defines the values ​​that the company offers to society, customers and employees. In the MLM industry, the mission defines the network company's marketing plan, which in turn serves as the business plan for developing one's own network business. Analysis of the mission of organizations gives the following results:

1. Mary Kay and Avon have no place for men;
2. U, Herbalife and Tienshi - there is no mission on the Russian-language site;
3. Amway has either an incorrect translation on the Russian-language website, or the mission is not formulated for people. I can only assume that it has a commercial focus;
4. At Oriflame - it seems to me, an excerpt from the mission is presented.

Conclusion: Before deciding to cooperate with companies from a numbered list, it is necessary to clarify the question of the Mission, since it will directly affect your income and success. With companies from point 2, I would not work at all.

Country of origin

Any company is a resident of the country in which it is registered as a legal entity. As a rule, the market of the native country is the main market of the MLM company. In the home market, the company will stand to the end!

In business practice, there are often cases when companies leave secondary markets, closing the business completely or leaving a small representative office to monitor the market. So, at present, OPEL, CHEVROLET, HONDA, curtailed or significantly reduced their business in Russia.

The second important factor in the location of the headquarters is the understanding of the mentality of secondary markets and the ability to adapt to the rapidly changing realities of these markets. It is obvious that the domestic company will adjust to the changes in the "native" market faster.

Conclusion: On the basis of "resident", it is preferable to choose a domestic MLM company.

Price policy

Distributor price- the price at which the networker buys goods in his company. There is also a catalog price - at which it is recommended to sell the product. This business scheme has three serious flaws:

1. The goods inevitably pass through the hands of the networker, i.e. checkered (or other) handbags and “trading agents are not allowed to enter” do not disappear anywhere;
2. The goods have to be sold at a discount, since it is not customary for us to cash in on our own. The size of the discount depends on the professionalism of the entrepreneur. Beginners have a higher discount and naturally earn less;
3. As the product passes through your hands, it is inevitable to go through sales, which many people try to avoid.

Single price policy- is devoid of these shortcomings and allows you to focus on additional earnings and building your own business. This policy is used by one company from the list − NL International.

Conclusion: quick income in NL International is easier to implement, especially for beginners.

Price and contract activation in MLM

The price and quality of MLM products are higher than those of competitors in the traditional (linear) distribution system (read). The inflated price is compensated for by a system of discounts and the opportunity to develop a network business.

MLM contract activation is a confirmation of the seriousness of intentions in business and the increase in competence in the range of the network company. You can read more about activation!

For an MLM distributor, the goods are cheaper by 10 - 45%. The most generous offers are from Mary Kay, LR, Faberlic. The most stingy are Siberian Health, AVON, Oriflame.

Business entry (activation) is less expensive for LR, Amway. Tiens and Herbalife have very high entry barriers.

Conclusion: the most interesting conditions for entering the business are offered by LR and Mary Kay.

Mentor Bonus

What is a mentor bonus- this is a fee for attracting new entrepreneurs to the MLM structure. This type of promotion is very relevant at the start of your network activity, allowing you to earn immediately and practically from scratch. The mentor bonus is only paid to active managers. In the researched list for NL International and Mary Kay, the mentor bonus is clearly articulated. At Faberlic, it is present as a difference between the prices of a sponsor and a beginner, at LR and Siberian Health - these are gifts, dinners and travel (which are very vaguely visible at the start).

Conclusion: selection in descending order - NL International, Mary Kay, Faberlic, LR, Siberian Health.

Group Volume Revenue

This is the biggest form of income in MLM, the whole “salt” of network marketing. Since the topic of this article is to help beginners choose MLM, I'm only looking at group volume in starting qualifiers. It will be difficult for you to make money at the start in LR, Herbalife and Tiens. You realize a profitable start with NL International, Faberlic and Mary Kay.

Conclusion: the best deals are given (in descending order) by NL International, Faberlic, Mary Kay.

Business online

As far as the MLM company is liberal regarding the independent promotion of its managers on the Internet, the implementation of the concept will be so successful "Home work" And "make money online".

The methodology for calculating this parameter is as follows: the ratio of private pages of managers (websites, pages in social networks, pictures, advertisements in Yandex, etc.) to the total number of responses to the company name in the search, in percent. The higher the value, the more liberal the MLM company is about the Internet.

The worst performance of the American companies Amway, Herbalife, Avon. The best indicators are for Tiensha, NL International, Faberlic. A clear illustration of the current restrictions are Instagram profiles - where there are restrictions, you will see a palette of ad units instead of content.

Conclusion: Your online business potential will be significantly limited in US companies and capable of organic growth in Russian ones.

MLM reviews (reputation)

My research on MLM reviews is based on the analysis of materials from Wikipedia and Otzovik.com. From Wikipedia, links are taken to information about those companies for which there are materials. Otzovik provides live information about the interaction of MLM companies with people.

Almost all companies have positive reviews about the quality of products. Negative information concerns three aspects: inflated promises/expectations; easy money, easy money and persistence, turning into obsession when recruiting candidates.

According to Reviewer, the numerator is the total number of requests, the denominator is the percentage of positive reviews. The leader is Faberlic (it is worth noting that this company has a lot of laudatory reviews from the Prokopevsky district of the Krasnoyarsk Territory - that is, I do not rule out cheating). The rest of the companies are in a dense group, with the exception of Tiensha - an extremely negative attitude of respondents associated with misleading and extortion in recruiting and other nuances.

Conclusion: I would not cooperate with Tiens, Herbalife.

Search query popularity in Yandex

For search queries, Avon leads by a wide margin. The popularity of the company is based on the democratic nature of their price segment and a large base of potential consumers with low incomes.

Conclusion: Avon is a business for women by a three-fold margin.

Infrastructure

An office is like the flag of a military unit. If he is, there is a team and there is a regularity of business, if he is not there, this is partisanism. It is easier and less expensive to meet and hold team events in the office (than, for example, in a cafe or in a park on a bench in winter).

As a rule, logistics is tied to the office - points of issue of orders, shops. The shorter the path from the product to the buyer, the less errors and misunderstandings occur (wrong product, quality and quantity complaints). The factor of impulsive purchases, with a long delivery of what is desired at a given time, can be the cause of disappointment and the departure of newcomers.

The presence of an office is the solidity of the business and a guarantee that the company is aimed at long-term success and cooperation.

MLM Companies with their own network of offices (more than 11): NL International, Faberlic, Oriflame, Siberian Health, Amway.

Companies with few offices (less than 11): LR, Tiens, Mary Kay, Avon, Herbalife.

Conclusion: Realize your business idea for a small town easier with NL International (270 offices) and Faberlic (more than 40).

Rating of MLM companies in Russia

After analyzing and digitizing the initial parameters, we got a rating of the attractiveness of cooperation with MLM companies. When I made my choice in MLM, I did not find such material, I hope it will be useful to you.

Rating of MLM companies in Russia

Conclusion: Every company has its own millionaires. The question is their number. What is important is your desire and decision to succeed in this difficult task. The rating only tells you where you can get the desired result faster. The choice is yours!

there are no related articles.

What is the best MLM company? Quite a few copies have been broken on this issue. It is understandable - for everyone, their own company is the best. But there is at least one objective criterion by which you can rank the world's network marketing companies - this is sales. The MLM-PRO consulting group publishes a ranking of the top 50 global MLM companies in terms of net annual revenue.

The list was topped by a wide margin of honored industry heavyweights - Avon and Amway, and this is not surprising. But there are also some interesting newcomers in the ranking - companies with less than 10 years of history that have shown tremendous growth. Sentsy and Ambit Energy have proven how fast it is possible to build a world-class company in the MLM industry.

And we just remind you that MLM-PRO will be happy to help you create your own MLM company, and who knows, maybe in a few years your company will be on this list!

*according to WDSA, 2012 data

Hello, dear readers of the financial online magazine "RichPro.ru"! The topic of today's material is network marketing (MLM): what is it, which MLM companies in Russia have a high rating, how does the network business work, and so on.

After all, for many centuries the model of distribution of goods and services " manufacturer – large wholesale. – small wholesale. – retail – buyer' was the only possible one.

ButV30s years XX century in the United States, a product distribution system was born and subsequently developed " manufacturer – distributor — buyer».

At the same time, the activities of MLM companies have been covered with various rumors, comparisons with financial pyramids and ambiguous public opinion for many years. Based on this, for an objective look at this type of business, you should consider in more detail all aspects and nuances of network mlm marketing.

So, from this article you will learn:

• What is MLM - the history of the network business industry;
• The main advantages and disadvantages of network marketing;
• What network companies of MLM business are the most popular (ranking by sales volume in the world).

After reading this article, you will determine for yourself whether it is worth doing network multilevel marketing, find out which companies are better to choose and why, read the reviews of "experienced" mlm marketers.

What is network marketing and how it works, what is the basis of the scheme of cooperation with MLM business, which MLM companies have high ratings and much more, read below in the article

Network marketing is a system for the sale of goods and services from the manufacturer to the buyer, which is carried out through recommendations from person to person.

The core of the MLM business is in non-store retail, in which the distributor independently establishes contact, advertises and sells the product to a potential buyer.

In addition to earning from retail sales, a sales agent offers consumers, for a percentage of sales established by the company, find new buyers , which, under similar conditions, "attract" regular customers. The result is a multilayer network.

Network Marketing Tasks

• Product pricing optimization. Before 70% the retail price of everyday goods is the cost of the distribution network and advertising. Changing the distribution structure allows you to reduce costs.
• Providing the customer with quality, genuine products. With traditional product promotion, there are obvious prerequisites for the emergence of fakes on the market, and they are absent in the direct sales method: the product is not as widely known as its analogues from the traditional market, the manufacturer, distributor and buyer are not interested in the appearance of counterfeit products.
• Improvement of the product delivery system. The manufacturer's control over the logistics and storage of goods allows us to provide the consumer with a product of the proper quality and in the optimal time (read the article at the link).
• Improving the distribution of profits of the manufacturing company. Reducing costs allows you to direct financial resources to incentive programs for sales agents, various bonuses and incentives, as well as improve product quality.

Let's take a look at how network marketing works.

2. How network business (marketing) works - the principle of operation of MLM companies 🗺

Multi-level marketing is an interaction between a manufacturer, an entrepreneur and a buyer.

How multilevel network marketing works - 3 sides of profitable cooperation with MLM

2.1. Network marketing by MLM company

An MLM company manufactures products in its own factories. She also develops a marketing and sales plan, based on which the proceeds from the sale of products are distributed.

As a rule, a business plan motivates distributors in several ways:

• a) consume the products themselves;
• b) sell goods to customers;
• c) create a network of entrepreneurs.

Manufacturers organize the delivery of products to their own warehouses in different countries and cities, and also ensure that distributors receive goods at home.

For proper efficiency, entrepreneurs receive all the necessary materials for products, master classes, seminars are held aimed at developing various skills.

2.2. Consumer Network Marketing

A distinctive feature of the direct sales method is the creation of convenient conditions for the buyer:

• Delivery. Entrepreneurs, as a rule, bring goods to their homes.
• Service. Before buying, the buyer receives all the necessary information about the product. Also during the operation it is possible to consult with the distributor.
• Quality Assurance. Most MLM companies guarantee the quality of the products, with the possibility of a full refund if the client is not satisfied.

2.3. Network Marketing by the Entrepreneur

Multilevel Marketing - a very attractive activity for people who do not have a lot of initial capital and business experience.

The entrepreneur has the opportunity to independently plan his employment based on his capabilities. Most employment in this type of business is observed among students, housewives and pensioners.

Some terms and definitions used in the network marketing business:

Distributor - a sales agent who has an agreement with a direct selling company and receives a commission for the sale of products, as well as a percentage of commissions for the turnover of the network created by this entrepreneur.

Sponsor (partner) of the 1st level - a sales agent who introduced the consumer to the possibilities of this business and helped to conclude an agreement with a network marketing company.

Sponsorship (affiliate) line - a list of entrepreneurs directly interested in the success of the distributor, which includes a 1st level partner, his sponsor, etc.

Side businessmen – a set of distributors that are not part of either the sales agent's subnet or the sponsor's line.

Bottom line partners – a list of agents included in the distributor's network.

Organization Width - a set of partners of the 1st bottom line.

Depth of organization — all agents of the 2nd and subsequent bottom lines in the distributor's subnet.

Active income - monetary compensation for the work performed by a person. Income depends only on the quantity and quality of labor invested.

Passive income- profit received by a businessman constantly, for one-time work performed. To receive this income, a prerequisite is the availability of assets, which can be real estate, bank deposits, shares, etc.

8. Advantages and disadvantages of network marketing - an overview of the main pros and cons of MLM business 📃

MLM - business has a number of advantages and disadvantages. The assessment of this type of activity in the media, among reputable businessmen, and politicians varies greatly.

Advantages of MLM - business and its advantages

Let's consider the main ones:

1. Low entry barrier to the market. When opening any business, an entrepreneur evaluates the resources that he needs to start in the market. In a direct selling business, little money is needed to start a business. Also, there are no costs for renting premises, warehouses and other fixed costs.
2. Possibility of doing business on the Internet. Since the end of the 20th century, more and more consumers, manufacturers, and businessmen have been making purchase and sale transactions on the World Wide Web. Doing business online is an indisputable advantage of business.
3. Product quality. Thanks to the peculiarities of MLM marketing plans, companies are able to allocate large sums for the manufacture of quality products compared to competitors who use traditional marketing to promote their goods.
4. Tutorials. To develop the skills of sales agents, direct sales companies are implementing training programs that include books, CDs, seminars, and a variety of trainings and presentations. This information allows you to develop not only in sales, but also contributes to personal growth, improvement of family relationships, etc.
5. Part-time employment. Opportunity to work in your free time and at the same time have an income from your main activity.
6. affiliate program. Sponsorship (partnership) line is interested in the success of the distributor. More experienced partners support, help and advise newcomers in every possible way. Relationships are built on equal terms, regardless of income.

As you can see, there are significant advantages for which you should start this business. We also suggest reading the article - "", perhaps you will find useful information there for yourself.

Disadvantages and cons of network marketing

Consider now the main disadvantages:

1. Reputation. Due to the lack of restrictions and the selection of agents, sometimes new entrepreneurs conduct business incompetently: they impose products and the business itself, give false information and thereby compromise this type of activity in every possible way.
2. High likelihood of worsening relationships with friends and loved ones. Most of the population prefers employment. In the case of doing business without an office, warehouse and employees, friends and relatives have a negative attitude towards this business.
3. Slow or no business growth. As a rule, the entrepreneur receives the first significant results in the period from six months to two years, subject to systematic work and training. A very large number of distributors have not been successful in this business.
4. The vast majority of proposals for cooperation are rejected. Active participation in business building 80 — 95% of the work does not bring results.
5. Only a few entrepreneurs achieve significant success. On the way to success, a sales agent encounters a lot of difficulties, overcoming which requires perseverance, education and work on oneself. Not everyone is ready to overcome all possible obstacles.

Above, we presented the main disadvantages and disadvantages of conducting cooperation with MLM companies.

9. Rating of network companies in Russia - a list of the most popular MLM companies 📑

The first mentions of network marketing in Russia are dated 90s of the XX century and associated with the company Herbalife". The company's products quickly spread throughout the country. Tempted by new business opportunities, thousands of people have decided to cooperate with this organization. Expecting quick success many distributors endured collapse , attributing to the fact that the activity of this company is illegal .

At the same time, many financial pyramids appeared in our country that have an external resemblance to MLM companies. All this affected the reputation of this type of activity.

Despite these factors, the direct selling business in Russia developed significantly in the following decades.

By the beginning of the new millennium, all global leaders in network marketing are present on the Russian market.

In this table, you can consider the most popular network companies in Russia.

The table shows that the world leader in this industry, the company " Amway» in Russia ranks only third in terms of sales.

Corporations have the largest market share. Avon" And " Oriflame».

Is it possible to make money in MLM, what is needed to make money in network marketing

10. Is it easy to make money in network marketing, and what is needed for this 💰

Due to its merits, network marketing is a fairly popular activity.

According to the Direct Selling Association of Russia, following the results of the last five years 6% population was employed in business based on multi-level marketing.

Distributors have significantly different earnings, which do not depend on the level of education, profession, number of children, marital status and other factors.

A small percentage of sales agents quickly and easily achieve results. This is due to the fact that knowledge and experience are necessary for success.

To achieve significant results in business, you should follow the following tips:

A dream is the main factor that allows an entrepreneur to overcome difficulties and achieve success. To maintain motivation, you should “break the path to your dream” into intermediate goals.

The sales agent must realize that the result of his activity depends only on his efforts and dedication to the cause.

Tip 3. Learn and develop

Most network marketing companies have training programs. They include business literature, CDs of business leaders, and training seminars are periodically organized.

For effective activity, you should write a list of acquaintances in a notebook and periodically replenish it.

Tip 5 Present business and product

Based on the list, you should "get in touch" with potential partners or customers. The number of presentations affects the final result.

Tip 6 Consult with the sponsor line

Better to learn from other people's mistakes. Top line partners have more experience and are always ready to help the distributor, as they have a personal interest in the success of the entrepreneur.

Tip 7. Build a business based on the developed strategy

A stable, long-term result can only be achieved if there is a balanced development of the "width" and "depth" of the structure.

Tip 8 Repeat actions and methods of achieving success used by higher partners.

It is also worth noting that downline partners are also watching the distributor and will repeat his actions.

11. FAQ - answers to frequently asked questions

Before engaging in multi-level marketing, potential distributors have a number of doubts and questions.

Question number 1. Should a newbie start?

Worth it, but don't expect quick success. No risk of "being in the red", small initial investment, high-quality educational programs, partner assistance - factors that can affect success.

Question number 2. How to make your first money in network marketing?

When starting cooperation with a "network" company, sales agents strive as quickly as possible. Activities should start with simple retail sales.

Buying goods at a wholesale price, and selling at a retail price - distributor makes money . First of all, products should be offered friends, relatives and acquaintances, as they will be more loyal to an inexperienced seller, and in the future they will be able to become regular customers or business partners.

Question number 3. Network Marketing: Is It Legal?

The direct selling business is a legitimate activity, which confirms the existence and development of these companies for decades.

Many illegal structures disguise their activities under the guise of network marketing companies.

Important! The potential client is invited to deposit an initial fee, pay for the mandatory training and purchase the minimum lot of goods. This is accompanied by the absence of checks and invoices confirming the purchase of products or the provision of services.

Also, the consumer should alert the poor quality of the goods or its absence.

Network companies offer good quality products and do not require significant financial investments to open their business.

Question number 4. What are the reviews of network marketing - is it possible to really make money on it?

There are many different opinions about network marketing on the Internet.

Here are some of them:

Review 1."At first 2000s a colleague at work offered to try the company's products " Oriflame". I really liked the product, and I became a regular customer. A couple of months later, she invited me to become her business partners and told me how to make money.

At the first stage, I managed to have a fairly large income, but then everything changed. I am raising two children alone, and as my network grew (at that time I had 34 people in the team), it was increasingly difficult for me to combine household chores and business.

As a result, incomes began to decrease, and at some point 12 people “left” my network. Later, I decided to switch to the classic business. In order to have great success in this direction, you need a lot of ambition, determination and activity. One girl from my structure has achieved great success in " Oriflame". I do not regret anything, the knowledge and experience gained at that time allow me to successfully do my job now.

Olga, Samara»

Review 2.“In our sophomore year at university, our stream was 'covered by the virus' of network marketing. Earning opportunities from Faberlic fellow students discussed everywhere. I have never been a fan of sales, but still decided to try.

Over time, I realized that it is hard to make money in this business, the bulk of the income from your turnover is received by superior partners. To be successful, you need to be able to impose products.

I don't recommend network marketing to anyone.

Alina, Rostov»

Review 3." IN 2009 I had to close my own business and ended up in debt to the banks $40,000, of which 2 000 I had to pay every month. I urgently needed to get out of this situation. I was in search of a solution, I considered various options for earning money.

Suddenly, I was approached by an old friend, whom I had not seen for many years, with an offer to go into business in cooperation with the company " Amway". At the presentation, he told me about the possibility of a decent income in a year or two. But I was as quickly as possible, which was suggested to focus on personal sales of expensive products, which have a significant margin. So I started in the business selling water filters and dish sets.

I have enough wealthy acquaintances and, in order to get out of my situation, I had to actively promote products. In my first year in network marketing, I spent weekdays 2-3 meetings with clients, and on weekends - 6-7. The result was not long in coming - I paid off my debts and, without actively "attracting" partners, reached 9 – 12 % achievement levels.

Then I studied the company's marketing plan in more detail and began to develop my own network of distributors more actively. At the moment I'm at the level Platinum Independent Business Owner.

I agree that making money in this business is not easy, but if you have the motivation, then anything is possible.

Andrew, Peter»

Question number 5. How to distinguish network marketing (MLM business) from a financial pyramid?

Most conduct their illegal activities under the guise of direct selling companies.

The table shows the comparative characteristics of these organizations.

Question number 6. How to choose an MLM company to start?

For newcomers who consider the direct selling business as a suitable activity, there is a question of choosing an organization for cooperation.

For an optimal solution, a number of aspects should be taken into account:

• Reputation and age of the company. It is better to opt for an organization with a good reputation and significant experience in this field.
• Products. The basis of any trade is a product. Its quality will directly affect the result. It is also worth paying attention to the features of the product. It is important that it ends after some time, and customers contact the sales agent again. The diversity of the assortment is also an essential factor when choosing a company.
• Tutorial. The education system has a significant impact on business success.
• The presence of the company's business on the Internet. Being offline greatly reduces the opportunity for business growth.
• Business plan. It is important to evaluate the company's marketing and sales plan in terms of the fair distribution of the profits of the organization. You should also check for restrictions. The best kind of business plan is " multistage plan with branch».

Question number 7. I want to try my hand at network marketing at Oriflame, Faberlic, Amway - what do I need for this?

In order to become a distributor of direct selling companies, it is necessary to draw up a cooperation agreement with this organization, the age of the applicant must be at least 18 years old.

To register the contract, it is necessary that the newcomer has a sponsor who will help draw up the documents.

12. Conclusion + related video 🎥

In recent decades, various methods of promoting products have been rapidly developing in Russia, one of which is network marketing. Despite the controversial reputation, this method of trading became convenient and popular among buyers.

Having a thorough knowledge of what is direct selling business , the consumer can make the best decision about its use - to access quality goods that are not available in retail stores, earn additional income or develop their own network business with the prospect of significant income.

In conclusion, we also offer you to watch an interesting video about business on the Internet:

Amazing year! Judge for yourself:
Industry leaders - Amway, Avon, Herbalife, Mary Kay, Tupperware— practically retained their positions, having undergone a slight decline.
Nu Skin And Oriflame slightly increased turnover and raised their positions in the table.
Company Faberlik significantly increased the turnover, increasing it by almost 60%, perhaps this was due to the expansion of the product line in clothing and footwear. Let's rejoice for the only Russian company in the rating.
PM International increased trade turnover, rising from 41st to 36th place.

And here Jeunesse Global, showing a phenomenal rise in past years, fell by as much as 8%. And this is not an accident, but a natural beginning of stabilization or even a fall, it is obvious that the wave of growth on the purchases of other network companies cannot last forever. Next year will show...
The catastrophic fall Tiens(Tianshi) - from 32nd place they fell to 94th ... The reason for this fall is not known, it is very possible that the change in the MT that was introduced for the CIS countries affected it. If so, then the main turnover of the company was in the CIS.

Company LR Health didn't make it into this year's list at all. The reason is not known, but it usually happens when the decline in turnover is so catastrophic that management becomes embarrassed about the position of their company.
Dropped out of the rating and the Russian company Vision(Vision), apparently the merger with Freedom International Group did not lead to a significant breakthrough, but quite the contrary.

We mentioned only those companies that worked or continue to work in the CIS market. Perhaps some of those who are now in the table are planning to develop their business with us, if you have such information - let us know, we will take note of such a company.

ATTENTION active distributors of network companies!
You can place your registration link in the rating table.
The cost is negotiable, depending on the number of applicants.
Send requests to Administrator

ATTENTION! Important!
If you came here through a smartphone or tablet, then you will see only the first columns of the table, the rest are in collapsed mode.
To view information for all years, click on the + in the left column.

Hello, friends!

As a person who has a passion for all kinds of analytics and statistics, I decided, purely out of curiosity, to look at the statistics of queries on the Internet for a key phrase “registration in… followed by company name”. And find out for yourself which network company enjoys the most attention from those who want to connect their fate with network marketing. On the Internet, of course. 🙂

To collect statistics, I used the Yandex-wordstat service, with which I regularly consult about site traffic by keywords and phrases.

Without further ado, I made the algorithm for collecting statistics extremely simple - I consistently entered the phrase “registration in Faberlik” into the search box, “registration in oriflame” and so on. Moreover, the service gave me, for example, that people are much more likely to type like this: that is, the phrase back and forth. But it doesn't change the essence.

Another point, it happens that search phrases contain various spellings of the company, for example, “avon”, “avon”, “avon”. In this case, I did not sum up the number of all requests with different spellings of the company name, but simply took the most popular phrase. Because if I also added, the stratification in the top ten would be even more contrasting.

In the process of my research, it turned out that only eight got into the Top ten popular companies that crossed the figure of 100 requests. The rest could not cross the threshold of 100 requests for the phrase “registration in (-company-)”.

So, first place and the people's love was occupied by the company Oriflame With 1774 interested in the opportunity to register.

Oriflame statistics

Second place With 1142 "votes" won the company Avon, although it is not a pure network, but the brand is very famous and popular. Although Avon is ahead of the Leader in our rating in terms of sales, there are fewer people who want to subscribe there. Probably everyone has already been “rewritten”. 🙂

Avon Statistics

The third place of honor is held by the company, the largest Russian grid company - 824 "vote".

Faberlic statistics

Interestingly, all three leading brands are “cosmetic” companies (in the sense that the main product core is cosmetics), apparently the most attractive product for network business and direct sales.

Fourth place occupied by the company Vision – 499 "votes". Although I suspect that many of the requests were for a different Vision. Most likely someone wanted to know how to register the Nero Vision computer program. 🙂 There may be an error in the vote count. I immediately made a reservation, there may be inaccuracies.

Vision stats

Following on the heels comes Amway – 488 requests, and an honorable fifth place. Do not be offended Amway, let us offer you to share the fifth place with the Visioners.

Amway statistics

On the sixth bedside table the debutant of the Russian market is a German company LR – 163 request. Apparently Heinrich Erdman and a galaxy of Frenchmen who once conquered Russia in the dashing 90s know how to stir up interest in network marketing and their company. Who is last in line for Polo?

LR statistics

Seventh place from the network giant in Ukraine and some regions of Kazakhstan - the company Tian De. Legally registered in Russia and selling Chinese goods, the company has collected 134 request.

Tian De stats

Rounding out the Top 8 Top Ten Most Requested Registrations is a company Siberian Health, scored 129 "votes". Eighth place!

Siberian Health

The rest of the companies, such as Mary Kay, Coral Club, Tentorium, Herbalife, Argo and many others did not receive more than a hundred requests per month, so they did not make it to my list.

What conclusion can be drawn from these statistics? I draw the following conclusion: people are interested in the products offered by network companies, people are interested in the companies themselves, people want to engage in network marketing. And the Internet will only grow. So we have something to work on, friends.

Gentlemen and ladies, you can draw the appropriate conclusions.

P.S. Here you are eshkin cat! Completely forgot! Nominee out of competition! 720% per annum on deposits, fans of Sergey Mavrodi receive out-of-competition (for non-compliance with some principles of network marketing) place of honor in my report With 1478 impressions. The “partners” in Rus' have not yet been intertwined! 🙂

Statistics MMM-2011