Car Wash Business Plan Step by Step: Important Points

Starting a business like a car wash is not easy. This is due to the complexity in obtaining permits and the purchase of equipment, as well as the need to have a sufficiently large start-up capital.

At the same time, it is interesting for IP for its demand in any city, quick payback and high profitability.
How to open a car wash? For the prosperity of the future enterprise, it is appropriate to arm yourself with a business plan, which will help minimize errors in the process of creation and operation, as well as increase profits. Let's figure out how much money you need to have in order to open a car wash, what you need for this and where to start.

Opening a car wash: important points

Before starting to develop a business plan, it is important for a future entrepreneur to resolve some fundamental issues.

Type of car wash

The most common:

1. Mobile. Operates on the basis of a vehicle (usually a Gazelle). Thanks to the ease of movement, this sink is suitable for work anywhere.

   

2. Portal. Equipped with automated systems. This provides the benefits of good throughput and high income. However, the cost of imported equipment is quite high, which is why the payback period increases several times.

   

3. Self service. It implies that the procedure is carried out by the owner himself. Such a wash is convenient for individual entrepreneurs, as it shifts the responsibility for possible damage to the car to customers and saves on staff. However, this business needs large investments and is expedient only in large cities.

   

4. Manual. Does not require significant injections when opening. Maintenance of customer vehicles is carried out by a washer. Water is supplied under pressure by special devices.

   

5. Tunnel. It involves the passage of the car through the washing equipment along the conveyor. The arrangement of this sink is quite expensive.

   

6. Dry. Does not involve the use of water. Washing takes place by spraying a special spray (contains surfactants, polymer and silicone oils), which encapsulates dirt. They are cleaned with a washer using microfiber.

   

7. Freight. There are very few such car washes in the Russian Federation, their profitability at the entrance to large cities can be very high. The cost of washing one truck is 1000-1500 rubles. But the creation requires large premises and non-standard equipment.

   

Focus either on high performance with a minimum of services, or on excellent quality along with a wide range (tire blackening, engine washing, interior polishing, dry cleaning, etc.).

room

Should accommodate 2-5 cars. Two boxes are enough to get you started. Only the right location can ensure constant loading of space.

Great if you manage to rent a room near the parking lot of the shopping center. Potential customers are unlikely to pass by. Places near gas stations, service stations on busy roads, and border posts are also suitable.

Consent and resolution. One of the most difficult questions.

To obtain permits for the opening of a car wash, it is necessary to conduct an examination of the project in the following instances:

• labor protection service;
• service of nature protection;
• firefighters;
• at the state expertise;
• in architecture.

This can be done with patience and time.

Equipment

Represented mainly by foreign brands: Karcher, Carebridge, Comet, Islobal, California Kleindiest, Ceccato, Wedner, WAP, Wesumat. Don't skimp on quality. Cheap options will not last long, besides, there is a risk of damaging the client's car. A complete set of necessary equipment, of course, will depend on the specifics of the sink.

Consider purchasing a water recycling system (liquid waste treatment). Without it, you can simply be banned from working.

Now that you understand what issues need to be resolved, what expense items should be reflected in the business plan, you can start writing it.

An example of a finished business plan

The desire to open your own car wash is quite feasible. To do this, you need to purchase equipment, rent a ready-made box or a plot for its arrangement, as well as settle bureaucratic formalities. Purchasing cleaning products and attracting staff are secondary matters. Here is an example of a document that explains all the nuances of organizing a manual contactless car wash with 2 posts.

1. Goals and objectives

The goal of the project is to create a car wash to provide a range of affordable and high-quality services to customers.

The tasks boil down to the fact that the enterprise must provide the owner (founders) and staff with a steady income. In the short term (1 year), return on investment is envisaged. In the medium term (3 years), it is planned to form a 5,000-strong client base, expand the list and scope of services provided. This will be achieved through an active advertising campaign, a high level of work and good service.

2. Description of the service

The project is designed for consumers, the predominant number of which are individual entrepreneurs and representatives of the middle class.

Hours of operation are expected to be from 8 am to 11 pm daily. The personnel will be involved in shifts.

3. Market analysis

The steady growth in the number of motorists on the roads throughout Russia provokes an increased demand for vehicle maintenance services. Of course, some of them prefer to wash their own cars in their own garage. However, most top managers and entrepreneurs, as well as very busy people, prefer to entrust the matter to specialists for a fee. This gives reason to consider such a business in demand and quite profitable.

In such a business, there is a pronounced seasonal factor. During the summer and winter months, the demand for car washing is low, while during the autumn and spring months it is extremely high.

It should be noted that the competition in this sector is high. Today, in a large city, car washes can be found literally at every turn. The situation is saved by the fact that there are many types of them. Thanks to the differentiation by the methods of providing services, their list, categories of consumers, accessibility to certain groups, it is possible to create those advantages that will not have analogues in the nearest territory. The upward trend in the number of vehicles over the next 10 years will drive the demand for professional car washes.

4. Marketing plan

The car wash is located near the service station in a residential area. This is conducive to attracting a flow of customers. To increase the number of service users, it is planned to conduct a loyalty program:

• subscriptions for the number of washes (10, 25, 50);
• discounts for complex services;
• every 10 wash for half the price.

5. Production plan

It is necessary for the full organization of the workflow to issue package of documents:

• certificate of registration of LLC / IP;
• sv-in registration with the State Tax Inspection;
• coordinated with all services and approved car wash project;
• lease agreement for the premises/land plot;
• contract for the purchase of water;
• contract for connection to electricity networks;
• contract for the disposal of solid waste, used water, dry residue due to the activities of the sink.

room with an area of ​​80 m 2 (including 60 m 2 for 2 posts, 20 m 2 for other premises), as well as a land plot of 80 m 2 for opening a car wash. It is planned to carry out some repairs in the amount of $12,000:

• landscaping - $2.5 thousand;
• decoration of the premises - $ 4 thousand;
• water supply / drain - $ 5 thousand;
• installation of equipment - $ 1 thousand.

Consumables, auto chemicals and equipment will be purchased from official dealers of manufacturers. Purchase the following first equipment:

• AED without heating - 2 pcs. / $ 1636;
• auto nozzle - 1 pc. / $ 27;
• water vacuum cleaner - 1 piece / $ 776;
• mounting kit - 2 pcs. / $ 2214;
• membrane filter - 2 pcs. / $ 50;
• pressure booster module - 1 pc. / $ 939;
• foam nozzle - 2 pcs. / $ 80;
• manual switch "Reverse / Clean" - 2 pcs. / $ 193;
• water purification system - 1 piece / $ 5105;
• liquid fine filter - 2 pcs. / $ 206.

Staff has 5 people. 4 car washers will work in two shifts (salary - $800 each), cashier-accountant - daily (salary - $1,000). The total labor costs will amount to $4.2 thousand per month.

Required Resources are attracted at the expense of personal funds of the owner (founders). Lending as a source of financing is not considered at the initial stage. The immovable objects are leased for 10 years.

6. Financial plan

The initial investment will amount to $36.9 thousand, of which: one-time investments - $28.9 thousand, expenses for 1 month of operation - $8 thousand.

Estimated revenue. In normal operation, the daily average load of 1 post is 22 cars. Consequently, the car wash will be able to service 1,320 cars per month (2 x 22 units x 30 days).

The average bill of $10 is taken as the initial cost of the basic service. Monthly revenue will be: 1,320 x $10 = $13,200. Excluding expenses, the profit will be: 13,200 - 8,000 = $5,200. Net profit after taxes will be approximately $4,550 on average.

The seasonal factor can provoke a deviation of indicators from those indicated by 30%. Accordingly, the amount of monthly net profit can vary between $1,150-8,000.

Profitability. The return on investment will occur within 8-10 months. The payback of the project is high - 38%. At the same time, the profitability ratio of the total profit will be up to 50%, the net profit ratio - up to 45%.

7. Risk analysis.

Medium-level risks may arise due to problems with inspection bodies, equipment breakdowns, or a lack of qualified personnel. Force majeure situations are also possible.

Car wash is a promising direction in the provision of transport services. The issue of opening it should be approached thoroughly, because the risk of losing the invested funds (rather big) is great.

A business plan is necessary if lending is to be done or investors are involved in the business. In the process of writing a business plan on your own, an entrepreneur understands the schemes and principles of operation of a car wash, which subsequently helps to intelligently manage the project.

Approximate data:

• Monthly income - from 210,000 or 165,000 rubles.
• Net profit - from 39,100 or 28,475 rubles.
• Initial costs - from 728,800 rubles.
• Payback - from 1 year 9 months.

In this article, we will draw up a detailed business plan for a small stationary car wash with calculations.

The car wash renders services in a car wash, its polishing, chemical cleaning of salon, an engine wash. Please note that the work will be carried out by people, this is not an automated car wash. But professional equipment will be used for work, allowing you to complete the work faster than usual. It will be a relatively small car wash.

In general, a car wash as a business is considered only by those who have their own premises for this activity or have the opportunity to build it on their own land. Then this business is profitable. If you rent a room, it turns out to be less profitable, and finding such a room is not easy. Nevertheless, to draw up this business plan, we considered the option of renting a room.

Market analysis

Market analysis of this industry was covered in. I would like to dwell on the consideration of competitors and methods of dealing with them.

The main competition will be large, well-known throughout the city enterprises. Thankfully, there are few. The main methods of dealing with them are more profitable offers, promotions, discounts, quality services, their availability. Advertising will also be an important factor. A well-planned business always starts with the development of an advertising campaign.

Small car washes will not cause much harm. If they are far from our location, they will not have any effect at all. But with those car washes that are located nearby, you will have to compete. Here the main tool of struggle will be advertising. You will have to spend a lot of money on outdoor advertising. Moreover, it will be not only signs, but also various signs and posters. It is very important to think over stocks, and change the price in accordance with seasonal demand. Such flexibility will allow you to stay in the black even in times of calm, luring more and more new customers to you.

If speak about potential buyers , then it will be people with cars, of course. Mostly men between the ages of 20 and 55. Such a contingent prefers the quality of service; consumers in this segment do not pay much attention to interior decoration. Incomes of potential buyers are average and above average. Citizens with low income, as a rule, carry out car washing on their own.

Women also use car washes. They pay attention to the appearance of employees, their grooming, the presence of signs. Today, women behind the wheel are much “younger”. It is worth focusing on ladies aged 20-45 with medium and high incomes.

SWOT analysis

When opening your own manual car wash, you need to do a thorough research. It is worth resorting to a SWOT analysis. This technique allows you to study the business comprehensively, point out the shortcomings and opportunities.

It is customary to divide factors into external and internal. The former cannot be influenced or changed. These include:

1. Possibilities:

• An increase in the number of cars and, as a result, an increase in the number of potential customers, demand for the service.
• Income growth.
• Reducing the level of competition.
• Free market entry, no barriers.
• The possibility of opening an adjacent business (car service, for example).
• Provision of related services.
• Sale of spare parts, car care products and more.

1. Threats:

• The growth of competition.
• Increasing the tax burden.
• Legislative changes (eg reintroduction of licensing).
• Reduced demand due to the economic downturn and less purchasing power.
• Forced move to a new location.
• The need to comply with the requirements of the SES (especially those related to water and maintenance of the premises).
• Seasonality of business, a sharp decline in income as a result.

Internal factors can be changed, work on shortcomings, eliminate them. And use your strengths for your own good, strengthen their influence. Internal factors include:

1. Strengths:

• Relatively low level of competition in the selected territory.
• Favorable location.
• Opportunity to hire experienced workers.
• Search for favorable conditions for renting premises.
• Low costs for the provision of services (especially raw materials).
• Acceptability and affordability of prices for customers.
• It is possible to change the cost of the service.
• Low follow-up costs.
• Almost all costs are directly related to the volume of work, which reduces possible losses to a minimum.

1. Weak sides:

• Lack of experience in this area.
• Lack of regular customers.
• Zero business reputation of the organization.
• Limited demand is due to the area of ​​the leased premises.
• Working with water is the need for constant cleaning, maintaining cleanliness, which is very difficult under these conditions.
• Unprofessionalism of employees.
• Lack of training courses, training of specialists.
• Lack of motivation among employees.
• Quite a long and serious stage of preparation of the premises.

All this must be taken into account when opening your own car wash.

Opportunity Assessment

In this type of business, the greatest demand falls on the spring-autumn period. Calm is observed in the cold season. But this does not mean that people do not use car wash services at all. They just do it a little less often. During such a period, it makes sense to reduce the cost of services provided, increase the cost of advertising, make it more aimed at the "casual" consumer.

Our manual car wash will operate according to the following schedule:

Total: 79 hours per week and 338 hours per month.

It takes specialists to get the job done. There will be 2 teams, each consisting of 2 people. The senior is responsible for working with clients, that is, making calculations and accepting payments. At the end of the working day, the premises are cleaned with the help of hand washes by both workers. They will work 2 through 2 to achieve greater efficiency and good rest between working days.

You do not need a secretary or administrator to work. In fact, the senior in the team will be the administrator, and there is no need to receive phone calls - specialists will work on the spot. If it is necessary to receive calls for recording, then it is advisable to plant an administrator, who may also be the entrepreneur himself.

As such, there is no need to develop your own website either. Unless you can limit yourself to a business card site or a group on social networks, which the entrepreneur himself can maintain, adding information about ongoing promotions, discounts, offers, prices.

An accountant is also optional for an entrepreneur. You can either use the services of specialized companies, or. Moreover, today there are many auxiliary services for work and reporting directly via the Internet.

Organizational and legal aspects

1. Registration of own company. It can be an individual entrepreneur or an LLC. Costs for self-registration will amount to 800 rubles (payment of state duty). The OKVED code will be 20.3 - Provision of other types of motor vehicle maintenance services. This code is valid for 2016 as well.
2. An entrepreneur can choose the simplified tax system or UTII. In the second case, two options are possible - STS "Income" 6% or STS "Income minus expenses" 6-15% (the rate is determined depending on the region).
3. If you need to accept payment from a client using bank cards, then .
4. The order of Rospotrebnadzor No. 776 dated November 21, 2005 (paragraph 19) indicates the documents required to obtain a free economic zone.
5. Car wash services do not have to be certified. This is purely voluntary.
6. When purchasing the necessary equipment, you need to take care of the availability of documents that will greatly simplify the opening of the sink. This includes an agreement on ecology "Environmental Protection", a license, certificates, a standard expert opinion.
7. It is important to comply with all sanitary and fire regulations. This will make it easier to obtain the appropriate permits.
8. When using KKM, its registration is required before the work of the organization begins.
9. It is worth acquiring an agreement with the appropriate company for the removal of municipal solid waste. Cleaning the surrounding area in this case is not required. The environment will not be polluted, all work will be carried out indoors (a large garage, fenced on all sides and preventing water and dirt from entering the environment).
10. There must be a contract for the provision of utilities (electricity, water).
11. The lease agreement must be official!

The success of a car wash is half (if not more) dependent on the right job choice. Most often, the owners locate their car washes near the entrances to the city, highways, near major city roads, border posts. Such places are very successful. After all, we must not forget that almost all clients will be “random”, in this type of business it is quite difficult to form your own client base. But this needs to be worked on.

It is worth thinking about the size of the room. In our case, 2 cars can be serviced at the same time. Therefore, it will be necessary to equip 2 workplaces. It is possible to rent a slightly larger space, which will provide the possibility of future expansion.

Marketing plan

Price policy:

It makes no sense to underestimate the cost in the "season". People use the services of car washes here and now. Almost none of them compare prices, but visit the one that is on the way. But in the cold season, you can reduce the cost, but at the same time advertise throughout the city, offer promotions, discounts, favorable conditions.

The high level of competition in this type of business necessitates the use of advertising, and a lot of money will have to be spent on this.

The main types of really "working" advertising should include ( don't forget its quality!):

• Use of billboards. They should be as informative and vivid as possible, memorable.
• Placement of information at the nearest petrol stations. The method is relatively cheap, but very effective.
• It is worth considering promotions. For example, “Only today you get interior cleaning with a 50% discount if you wash your car with us!”.
• Distribution of business cards. You don’t need to get hung up on this, but it’s better to distribute it to customers who have already come to you so that they visit the car wash again.
• Placement of signpost. This is especially true when placed near the highway or near a large supermarket. Such a shield should be colorful, catchy, rather large.
• You can think about providing your customers with a corner for leisure activities, free tea, coffee (it will be especially important in winter, when any visitor would not mind warming up).

Calculation of projected income

We will make the calculation for winter time and the rest of the period separately.

Production plan

We have already spoken about the location of the premises. It is worth choosing a garage in a suitable place. The ideal option would be if it has already been prepared for the car wash.

It is very important to establish a system for the supply of water, its subsequent filtration, purification, and output. All this costs a lot. We must not forget that the operation of filters is possible at a temperature not lower than +5 degrees. This means that you need to take care of the heating of the room. All this will be included in the refurbishment. But if you have a central water supply, then filters are not needed.

The necessary devices include tools such as vacuum cleaners, hand washes (often from Karcher), compressor units, and more. Do not forget that we equip 2 workplaces.

The work of specialists was mentioned above. Their income will be formed as follows:

1. Brigadier - 33% of the shift revenue.
2. Assistant foreman - 27% of the shift revenue.

The interest includes tax deductions and insurance premiums.

organizational plan

Financial plan

Payback: 21 months, that is, 1 year and 9 months. We remind you that with your own premises, the payback will come faster.

Risks

The main risks will be:

• High SES requirements, fines. Possible losses can be eliminated by following all the necessary standards.
• High level of competition. Offering a quality service, carrying out a serious advertising policy. Clientele development (although it is difficult).
• Wrong choice of location. It is necessary to conduct a geomarketing study before starting work, which will help you choose the most advantageous place for a car wash.
• Unqualified personnel. It is important to engage in careful selection of candidates, to conduct a kind of training, to take on a trial period. You can motivate employees with piecework wages (actually, as in our example).
• Force majeure. This can include equipment failure and possible natural disasters. In the first case, it is necessary to check the equipment in time, repair it and re-equip the car wash, which will reduce the risk of breakdowns to a minimum. The second factor is related to weather conditions, here it is already important to strengthen your own car wash, isolate it from the effects of external manifestations. This can also include pipe breaks and temporary shutdowns of water. Here, unfortunately, it is almost impossible to protect yourself. Water reserves in such a large amount will not work. Yes, and it will take up a huge amount of space.

Important: Remember that you can write a business plan for your business on your own. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thank you for your attention!

The number of cars in Russia is constantly increasing, which makes business areas related to cars highly profitable and attractive. Opening a car wash falls into the same category. Below is an example of a ready-made car wash business plan with calculations.

This type of business requires significant initial investment, but is characterized by relatively high profitability and an average payback period.

Car washes come in the following varieties:

• Manual car wash;
• Mobile car wash;
• Automatic car wash.

This business plan is not suitable for a mobile car wash and an automatic one, as they require different equipment, personnel and investments.

Brief Summary

Despite certain difficulties associated with opening such an enterprise, the high demand for services makes this niche attractive.

A car wash business plan has the following benefits:

1. Most of the year the company is in high demand;
2. Investments in this area are highly profitable;
3. Average level of competition.

Project characteristics for Samara:

• How much does it cost to open a car wash - 4,365,200 rubles.
• Payback period - from 17 months;
• Monthly profit - 253,665 rubles.

Project Description

The car wash business should not only focus on the main service - cleaning the body of vehicles, but also should have a number of additional services.

Car wash as a business provides the following services:

• Cleaning the car body;
• Processing of bumpers and car wheels (blackening);
• Car radiator cleaning;
• Cleaning the plastic coating of the car interior;
• Removal of stickers and holograms;
• Wax coating to protect the body coating;
• Car polishing (abrasive).

The main factor affecting the profitability of this business is the choice of location for the car wash. The entrepreneur at this stage asks the question: What is needed to open a car wash?

You need to choose a ready-made building for rent or build your own. In the first case, the savings will be on the initial investment, in the second, there will be a wide possibility of planning the location of the working areas of the enterprise and further savings on monthly costs. It is the own building that is considered more promising and will be considered in this BP.

Characteristics of the enterprise for a business plan for opening a car wash

After choosing a place for the construction of boxes for a future car wash, you need to resolve the issue of permits-petitions. Some novice businessmen are afraid of this stage, and the question “What documents are needed to open a car wash?” stops them from starting their own business.

Required documents:

1. Letter of request to the city administration;
2. Submission of a sketch of the project of the future sink;
3. Coordination of the sketch with the committees of Ecology and Architecture;
4. Permission from the Sanitary and Epidemiological Station and the State Fire Service;
5. Resolution from the managing entity of the city;
6. Contracts with the water utility and the power grid.

After receiving all the permits and approvals from the above-mentioned services, you need to re-submit a petition addressed to the mayor to the local administration. Only after that, the entrepreneur should think about how to build a car wash with his own hands from scratch.

Niche in the market

The car cleaning market is moderately competitive and in high demand. However, an entrepreneur who aims at high income must provide high service to each client. Therefore, the answer to the question "How to open your own car wash" will be the creation of an enterprise that can not only cover the main demand of customers (car wash), but provide them with additional services (a place to relax, snack and sell related products).

The target audience of the car wash business plan

The target audience for this company is people over 18 and under 65 who own their own car. The target audience is wide and detailed segmentation is not required.

Competitive analysis for opening a car wash

At the moment (2018), according to open sources, there are 331 car washes in the city of Samara, 92 of which are round-the-clock. Only the latter are direct competitors. 5% of the mentioned organizations are engaged in active marketing.

This analysis shows that with average competition, marketing activities are carried out by a small number of competitors. Therefore, with a high quality of service and with the use of marketing tools, an enterprise can be competitive.

When viewing a map of the location of competitors, you can highlight free locations with a good traffic flow. This leads to a favorable competitive environment for the implementation of a car wash business plan with calculations (the example is relevant for 2018).

Marketing strategy

The promotion of a new car wash should be divided into two categories:

1. Online promotion;
2. Offline promotion.

The following activities are suitable for online promotion:

• Creation of a business card site with a list of services and contacts - 24,000 rubles.
• Registration in local Internet directories with an address is free.
• Contextual advertising with a discount on the first visit - 10,000 rubles.
• Maintaining a page on social networks - 5,000 rubles.

All work on the above activities will be carried out by remote employees under the control of the owner of the enterprise.

For offline events, the following are suitable:

• Grand opening with free car wash for the first 3 days.
• Distribution of flyers for 50% discount;
• Placement of signs and banners within 200-400 meters to the car wash.
• Loyalty card for regular customers.

Free coffee during car wash.

A short list of shares can be supplemented by the owner of the enterprise and requires only a creative approach.

Production plan

This stage of the car wash business plan consists of arrangements for the arrangement of working facilities and the acquisition of the necessary equipment.

Room selection

In the section "Description of the project" it was mentioned about the construction of our own car wash. At this stage, you need to figure out how to build a car wash from scratch.

The construction of a car wash should take place according to a clear scheme, taking into account all working areas. It is required to allocate a car wash area, a recreation area for staff and guests, as well as a building for administrative staff (managers and cashiers).

For washing vehicles, covered boxes should be equipped. This construction of a ready-made car wash business plan must serve a minimum of 2 cars at a time. A great advantage would be the creation of covered open or closed places for car drying and post-processing.

How much does it cost to build a car wash from scratch:

• Building materials - 1,900,000 rubles;
• Work costs - 800,000 rubles.

The total amount will be within 2,700,000 rubles and will depend on the wishes of the business owner.

List of required equipment:

Car Wash Business Plan Organization Plan

This type of business does not require the employment of specialized or trained personnel. If there are no trained professionals with work experience on the labor market, then inexperienced people can be recruited and trained in a short time.

An entrepreneur, having decided the question of how to open his own car wash business, begins to think about finding a workforce. The main criteria for hiring staff: learning ability, physical fitness and adequacy in communicating with clients. Since the majority of personnel do not have a higher education and a broad profile, the requirement to work overtime will not cause a negative reaction.

The departure of trained personnel to competitors, illness and layoffs are not serious risk factors, since the market is full of such specialists.

The staff consists of:

• Manager. For the operational management of the enterprise in the absence of the owner, administrative staff is required. A 24-hour wash requires a minimum of 2 employees who replace each other every 12 hours.
• Washers. For the main work on customers' cars, at least two washers are needed for 1 shift of 12 hours. After they are replaced by a night shift of 2 washers.
• Barista. The convenience of customers is provided by a barista who can prepare sandwiches, coffee and tea. This item is not mandatory, but can become a source of additional income for the entrepreneur. Schedule 2 working days and 2 days off. 2 employees are required for this position.

Financial plan

The penultimate point of the business plan “How to open a car wash from scratch” is the part related to the finances of the organization.

The income of the organization will be calculated from the approach that the minimum number of serviced cars per day will be 35 units. (in the off-season the numbers will be less, but the average number will be about the same).

The average cost of a car wash in Samara is 450 rubles.

The daily revenue of the organization is 15,750 rubles.

Monthly income - 472,500 rubles.

Company expenses for 3 months:

Project payback

Risk management

This type of business is distinguished by relative stability and the absence of serious risk factors.

Risk factors may be:

• Changes in legislation. Emergence of increased taxes for the use of drinking water or an increase in income tax.
• Increasing requirements for environmental protection. The emergence of new, more expensive requirements for the treatment of outgoing wastewater.
• Rising utility bills. An increase in the cost of utility bills will reduce the profit of the enterprise.
• Decreased income of the population. Low incomes can adversely affect the number of car owners and reduce the number of visits to the car wash.

Three months of accounting, personnel records and legal support for FREE. Hurry, the offer is limited.

Car wash, in fact, is an eternal market, with a constantly growing number of consumers of this service. Now you don’t often see a motorist with a rag and a bucket washing his car. It’s easier to go to a car wash, where for a small price they will wash the car and clean the interior.

The car wash business is not as easy as it seems. Many car washes are illegal. If they start working legally and paying taxes, they will go bankrupt. Our SES regulations for opening car washes are quite strict. For example, you can not drain used water into the sewer. Illegal washes of course do not comply with these rules. Yes, and for legal sinks, all this water treatment is 90% fake, since with active work it will require significant costs. Therefore, many owners prefer to “negotiate” with the inspection authorities.

Car wash employees are most often visitors from neighboring countries. Work at the car wash is not very healthy and not prestigious because of the low wages. Therefore, it is not easy to find washers who do their job well, they must be trained in the intricacies of the business.

The next problem is the constant renovation of the premises. A car wash is 100% humidity, so fungus and mold on the walls are everywhere. Regular renovation of the premises is the next part of the costs that should be considered in this business.

But meanwhile, difficulties exist in any business, so you should not focus on them too much. And, if the idea of ​​​​opening a car wash arose in your head, then you should know that this is a good idea. First, let's figure out what car washes are.

Car washes are distinguished by types and form of service. Types of car washes - contact, contactless and combined. By the form of service - stationary manual car wash (traditional technology); mobile; self-service car wash (provides a low price of services, a minimum of personnel); portal systems (expensive efficient technology, pays off up to 3 years, requires a constant flow of customers).

To open a car wash, you first need to decide on the choice of a legal entity and the choice of the type of car wash. For our business, we chose a modular “turnkey car wash” from Avtodom LLC for two posts, complete with equipment from Karcher. This option for starting a business was chosen because of the ease of opening it. This complex can be installed where it is impossible to carry out construction work, in a record time of 10 days, and can be placed without approval from the traffic police, Vodokanal and the network organization in parking lots, parking lots of shopping centers, gas stations.

What permissions and licenses are needed to open a car wash?

The hardest part is finding the right land. We will write about the difficulties with choosing a land plot below.

So the site has been found. For the organization of activities registered IP. When applying to the city administration for renting a land plot for organizing a car wash business, inform them that:

This car wash modular complex belongs to the category of non-stationary objects and does not require a building permit;

Does not require connection to sewerage and water;

During the construction of a car wash complex, it is not required to carry out construction work, the construction of a foundation, or to carry out welding work.

To open a car wash business on a land leased from the city authorities, you will need:

Coordinate the draft design (appearance) with the city administration to obtain permission for the installation of a non-stationary facility;

Present to the SES the documents that come with the purchased complex;

Contract for the supply of water and disposal from Vodokanal.

How to find a plot of land to open a car wash?

One of the essential factors for the success of a car wash business is location. Car washes on the outskirts of the city, on major bypass roads - are not profitable. The best location for a sink is on the way from work to home. People want to wash their car and drive safely home without getting it dirty. Parking next to the sink for two posts should be for 3-5 cars. The client likes to drink coffee at the car wash, watch TV and, without getting his shoes dirty, safely get into the car. The presence of street lighting is welcome, if not, then you will have to do it at your own expense.

To search for a site, it is better to contact the city administration or give a task to realtors. Of the communications for our car wash business, the main thing is the ability to connect to electrical networks, the use of a generator is possible, but not suitable for a normal business. Therefore, when choosing options for the location of the sink, the car wash complex should be located where the cost of connecting to the power grid will be minimal. Also, when concluding a lease agreement for a land plot, pay attention to the conditions for terminating the agreement. You can set up your car wash, promote your business, and after a while they can terminate the contract with you in order to put your own car wash there.

Necessary equipment for opening a car wash.

The package of the selected modular car wash complex for two posts includes:

The building of the car wash complex;

Local wastewater treatment;

Steel mud trap with a volume of 5000 liters;

2 high-pressure cleaners Karcher HD 5/12;

Vacuum cleaner Karcher NT 27|1;

Foam generator 50 liters;

Compressor 50 liters;

Equipment for work without connection in the sewerage and water - a surface sump of 6000 liters and a wastewater treatment complex UKO - 2M, this equipment is completed additionally;

CCTV.

In a business plan for opening a car wash, when choosing equipment, it should be borne in mind that its capacity is proportional to productivity. Washing machines of medium power provide service for 20-25 cars per day. The equipment offered by us can serve up to 96 cars per day.

Table 1. Investments in the project.

How to hire car wash staff?

It is better if your car wash will have employees with experience. Basically, the washers are men, it is quite difficult for girls to work in this business. The salary of washers depends on the quality of their work, the speed of its implementation with a heavy load. The salary is mainly from 20 to 30% of their revenue, in night shifts up to 40%. For our car wash, we are planning 5 washers and a foreman for two posts. The salary of the foreman is 10% of the total revenue.

Table 2. Staffing.

How to attract clients?

Customers themselves will stand in line for your car wash, if the service is provided perfectly, waiting for a car wash is comfortable, it is possible to pay for the car wash not only in cash, but also through the terminal. Some car wash owners will even lay a rug along which the client walks to the washed car. A trifle, but the client is happy and he will come again and tell others.

How to calculate the payback of a car wash?

Car wash revenue.

Our car wash will provide the following services:

1. car wash outside,
2. body polishing,
3. engine wash,
4. cleaning (wet, dry),
5. interior dry cleaning.

At the car wash, business is seasonal, but for our calculations, we will assume that customers arrive evenly and in a constant amount every month. We plan that 24 clients will be served per day. The average check will be 500 rubles. Thus, the monthly revenue will be 24 * 500 * 30 = 360,000 rubles.

Table 3. Car wash revenue

Investments that need to be made to open a business:

The cost of a modular wash with equipment for two posts is 2,380,000 rubles;

The cost of the draft design and approvals is 50,000 rubles;

The cost of connecting to electricity - 50,000 rubles;

Site preparation (graveling) - 10,000 rubles;

Purchase of other equipment - 60,000 rubles.

The total investment for the installation of the sink is 2,550,000 rubles.

The car wash business costs are shown below.

Table 4. Car wash costs

Table 5. Plan of income and expenses

Table 6. Payback of a car wash.

Project summary.

When deciding to start a car wash as a business, the following aspects should be kept in mind:

• the seasonal nature of the business;
• the quality of services is the basis of prosperity (a scratched body by a negligent washer can ruin everything in the bud);
• location is one of the main success factors of the enterprise.

This article provides brief information, if you need a ready-made business plan for opening a car wash with calculations, please contact the specialists of the Business Technology portal, we will take into account all your wishes and features, and write a detailed business plan for you

The purpose of opening a car wash.
Description of the upcoming project.
Car wash options in Russia.
Consent and resolution.
Car wash demand.
Car wash location, car wash room.
Competition in the washing business.
Marketing, advertising and sales.
Financial part of a car wash business plan.
Prices for car wash services.
Premises for a car wash (rental costs).
Purchase of equipment.
Wash staff.
General costs (fixed, one-time).
Estimated revenue, profit.
Payback, profitability.
Project summary.
Car wash risk.
Conclusions.

The purpose of opening a car wash.

Provide a wide range of services for:
- cleaning of various parts of machines from dirt - wheels, body, fender liner, bottom;
- dry cleaning and cleaning in the cabin and trunk of the car;
- engine wash;
- Body polishing

Description of the upcoming project.

A business like a car wash is especially popular with people who want to start a profitable business, but do not have special knowledge. And this is quite feasible provided that:
- you have, you can rent or purchase a piece of land, and possibly a finished box next to a highway or highway;
- You have the opportunity to settle all bureaucratic formalities;
- You can purchase all the necessary equipment.
Once you have dealt with all the above points, it will be enough just to purchase detergents and put money in your pocket.

This business plan shows how to organize manual work. Provided that it will work around the clock and seven days a week, its profitability will be 30-35%, and this is a relatively high level.

Car wash options in Russia.

Now in Russia there are three types of car washes.
1. Mobile. They are opened on the basis of a Gazelle-type vehicle, which makes it possible to work with clients in any place suitable for such a business.

2. Portal. They are equipped with automatic car washing facilities, have a high throughput, and bring a good income. Minus - the human factor. A negligent operator can damage a client's car. And this will entail losses from possible damages and inevitably damaged reputation.

3. Self-service car washes. Here, each client personally washes his car. This, of course, is convenient. However, not everyone can afford to become the owner of such a sink, as it requires a lot of money. In addition, such a business is expedient only in large cities where there is a high population density.

4. Manual. Most Popular. Here, a washer serves customers with the help of special pressurized water supply devices.
Consent and resolution.

The most difficult thing in this business is to get documents allowing you to open a car wash.
You will definitely need to conduct project reviews:
- in SES,
- in the labor protection service,
- in the service of nature protection,
- the firefighters
- in architecture,
- at the state examination.
This is not easy, but it is quite feasible if you show patience and willpower.

Demandto the car wash.

There are still many car owners in Russia who wash their cars on rivers and in garages. However, there are many who consider this method of washing a relic of the past. Basically, these are people belonging to such a stratum of the population as the middle class: entrepreneurs, middle managers. Such car owners do not have the time, and, perhaps, the desire to wash the car with their own hands. But there are enough funds to provide this care to specialists.

Along with the fact that in recent years the number of cars on the roads has increased significantly, we can safely say that the demand for services for their maintenance has also increased. And, therefore, a car wash is a business that is not only in demand, but also profitable. And over the years, given the trend, the demand for it will increase.

Car wash location, car wash room.

The main thing to consider when opening such a business is location. In a city, a car wash should be located in large residential areas with a large number of residents, next to shopping centers, business centers, or even in them. Ideally, if you can set up a business near customs and border posts. Car washes installed next to parking lots, gas stations or service stations will also be in great demand.

The correct location will ensure the constant loading of working areas.
Of course, it is best to rent a room for washing. Building it will be quite difficult. Here, walking through the authorities with a pile of documents requiring approval is inevitable. What are some sanitary standards that allow you to install a sink no closer than 50 meters from the nearest residential building.

Another option is to buy a ready-made business. Starting a business at an already existing car wash with well-established work, your own circle of clients and an acquired reputation is much easier than creating a business from scratch. Apparently, many choose this option. How else to explain the rush demand in the market of enterprises of this profile.

Competitionin the washing business.

In our country, car washes from the category of “curiosities” have long passed into everyday life. We can say that in any more or less large city they are found, if not on every corner, then quite often. And, accordingly, the competition is high. This imposes another requirement on the business plan - a clear description of how to enter, take a place and gain a foothold in this market. As well as a clear idea of ​​what advantages your business will have over competitors.

Which ad to choose will tell you the location of your business. Near a busy highway, when the car wash is in plain sight, you may only need a billboard or a catchy sign with a pointer.

Some put up a road sign "car wash". But this is more difficult, as it requires permission from the traffic police.
At the stage of opening a business, when there are still quite a few free funds for advertising or not left at all, you can declare yourself on your own. For example, to sell subscriptions with favorable conditions for the client, to hold promotions, such as “wash the car five times and get a discount” or “every ninth car wash at the expense of the institution”. This is able to attract customers and without advertising costs.

And when you get big, expand, and possibly expand your range of services, such as painting, polishing, or tire fitting, you can think about your advertising budget.

Financial part of a car wash business plan.

Feasibility study and implementation features
Prices for car wash services.

The list of car wash services consists of:

Washing and polishing of the body;
- engine wash;
- dry and wet cleaning;
- Interior cleaning.
It should be borne in mind that the car wash business in Moscow is seasonal. In spring and late autumn, queues line up at car washes. But summer is quiet. Although, of course, the climate in Russia is unpredictable. Summers can be rainy, and winters with prolonged thaws and “dirty porridge” on the roads.

The location of the car wash and the types of cars serviced affect the prices. Let's try to calculate based on 350 rubles - the average cost of a body wash, which is a basic service. In this case, the average bill of one client will consist of the cost of the basic service and additional services.

Car wash space (rental costs)

So you've decided to rent rather than build a car wash. Then keep in mind that:
- 90 sq.m. - the required area for washing from two posts, of which 60 sq.m. - area intended for car wash posts, 30 sq.m. - other rooms.
- another 90 sq. m - the area required for the adjacent area.

How much it will cost is hard to say. Different cities have their own rental rates, and in many car washes work in general within the framework of municipal programs on preferential terms. If we take, for example, the rental rate in the capital, then, according to preliminary estimates, it is about $1,000 per 100 square meters per month.

A lot will affect the cost of preparing the site and premises for a car wash and engineering communications. Of course, most often, landlords have already made sure that electricity, plumbing, and heating are already connected to the rented premises. But a car wash is a business that may require additional electrical power as well as water drainage systems. Accordingly, additional funds will be spent on this.

In addition, it will be necessary to finish the room inside and out. In some cases, it will be necessary to cover the area around with asphalt.
Presumably, all of the above works will require about $ 7,000 - 10,000.

Purchase of equipment.

The very minimum that will need to be spent on the purchase of equipment in general will be 351,000 rubles.

Schedule

We establish that the car wash will work around the clock. From 8.00 to 10.00 and from 17.00 to 22.00 we will make the maximum load, the rest of the time - at the level of 20% of it.
On average, it takes 20 minutes to wash one car. So, it will take an hour to service three cars. Thus, we believe that through one post daily it will be serviced: 3*(2 hours + 5 hours) + 3*(24-(2+5))*20% = about 30 cars.
Through both posts - 60 cars.
To summarize: on average, a two-post car wash can serve 30 * 60 = 1800 cars per month.

Wash staff.

It all depends on the scale of your sink. The larger it is and the more jobs, the more staff will be required accordingly. Also consider the number of shifts. Many car washes serve customers in two or three shifts.

Let's say that at full load, you need a cashier-accountant and 9 people who will work in three shifts.
We calculate labor costs according to the formula: 9 * 20,000 + 30,000 \u003d 210 thousand rubles per month. It's 7000 dollars.

Total costs (fixed, one-time)

We calculate the costs on average figures.
One-time costs (in dollars):
- equipment - 12,000;
- installation of equipment - 1,000;
- water and drain supply - 4,500;
- landscaping - 2,500;
- interior decoration - 3,000;
- documentation authorizing the opening of a car wash - 4,500.

Costs each month (in dollars per month):

Salary - 7,000;
- additional costs - 2,000;
- rent of premises - 2,000 (including utility bills for water and electricity);

Total costs:

General capital - $27,500 (825,000 rubles);
- monthly - $12,000 (360,000 rubles).

Estimated revenue, profit

We calculate the expected revenue per month using the formula:
1800 cars/month * 400 rubles/car = 720,000 rubles.
Without deducting taxes, the profit will be: 720,000 rubles - 360,000 rubles = 360,000 rubles ($12,000).
After taxes - $10,500.

Payback, profitability

Such a sink will begin to pay off after 2.5 months of work.
Profitability:
- gross profit margin (GPM) - about 50%, net profit (NPM) - 40-45%.
- return on investment (ROI) - 38%.

Project summary.

Investments will amount to 39,500 dollars. You will return them from five to ten months. Net profit will be from 5,000 to 15,000 dollars per month.

Car wash risk.

When opening a car wash, take into account the risks that may entail additional costs, reduce profitability, and in the worst case, even ruin it.

Raids of inspection services, high requirements from the SES;
- an unfortunate location of the car wash will lead to a lack of customers;
- high competition;
- human factor - insufficiently qualified personnel;
- Force Majeure.

Conclusions.
It is difficult to open a car wash, however, it is low-cost compared to other types of business. It will quickly pay off and will bring high income. But subject to a favorable location and successful receipt of permits at all stages of coordinating a business with various authorities.