Approximate data:

• Monthly income - from 210,000 or 165,000 rubles.
• Net profit - from 39,100 or 28,475 rubles.
• Initial costs - from 728,800 rubles.
• Payback - from 1 year 9 months.

In this article, we will draw up a detailed business plan for a small stationary car wash with calculations.

The car wash renders services in a car wash, its polishing, chemical interior cleaning, engine washing. Please note that the work will be carried out by people, this is not an automated car wash. But professional equipment will be used for work, allowing you to complete the work faster than usual. It will be a relatively small car wash.

In general, a car wash as a business is considered only by those who have their own premises for this activity or have the opportunity to build it on their own land. Then this business is profitable. If you rent a room, it turns out to be less profitable, and finding such a room is not easy. Nevertheless, to draw up this business plan, we considered the option of renting a room.

Market analysis

Market analysis of this industry was covered in. I would like to dwell on the consideration of competitors and methods of dealing with them.

The main competition will be large, well-known throughout the city enterprises. Thankfully, there are few. The main methods of dealing with them are more profitable offers, promotions, discounts, quality services, their availability. Advertising will also be an important factor. A well-planned business always starts with the development of an advertising campaign.

Small car washes will not cause much harm. If they are far from our location, they will not have any effect at all. But with those car washes that are located nearby, you will have to compete. Here the main tool of struggle will be advertising. You will have to spend a lot of money on outdoor advertising. Moreover, it will be not only signs, but also various signs and posters. It is very important to think over stocks, and change the price in accordance with seasonal demand. Such flexibility will allow you to stay in the black even in times of calm, luring more and more new customers to you.

If speak about potential buyers , then it will be people with cars, of course. Mostly men between the ages of 20 and 55. Such a contingent prefers the quality of service; consumers in this segment do not pay much attention to interior decoration. Incomes of potential buyers are average and above average. Citizens with low income, as a rule, carry out car washing on their own.

Women also use car washes. They pay attention to the appearance of employees, their grooming, the presence of signs. Today, women behind the wheel are much “younger”. It is worth focusing on ladies aged 20-45 with medium and high incomes.

SWOT analysis

When opening your own manual car wash, you need to do a thorough research. It is worth resorting to a SWOT analysis. This technique allows you to study the business comprehensively, point out the shortcomings and opportunities.

It is customary to divide factors into external and internal. The former cannot be influenced or changed. These include:

1. Possibilities:

• An increase in the number of cars and, as a result, an increase in the number of potential customers, demand for the service.
• Income growth.
• Reducing the level of competition.
• Free market entry, no barriers.
• The possibility of opening an adjacent business (car service, for example).
• Provision of related services.
• Sale of spare parts, car care products and more.

1. Threats:

• The growth of competition.
• Increasing the tax burden.
• Legislative changes (eg reintroduction of licensing).
• Reduced demand due to the economic downturn and less purchasing power.
• Forced move to a new location.
• The need to comply with the requirements of the SES (especially those related to water and maintenance of the premises).
• Seasonality of business, a sharp decline in income as a result.

Internal factors can be changed, work on shortcomings, eliminate them. And use your strengths for your own good, strengthen their influence. Internal factors include:

1. Strengths:

• Relatively low level of competition in the selected territory.
• Favorable location.
• Opportunity to hire experienced workers.
• Search for favorable conditions for renting premises.
• Low costs for the provision of services (especially raw materials).
• Acceptability and affordability of prices for customers.
• It is possible to change the cost of the service.
• Low follow-up costs.
• Almost all costs are directly related to the volume of work, which reduces possible losses to a minimum.

1. Weak sides:

• Lack of experience in this area.
• Lack of regular customers.
• Zero business reputation of the organization.
• Limited demand is due to the area of ​​the leased premises.
• Working with water is the need for constant cleaning, maintaining cleanliness, which is very difficult under these conditions.
• Unprofessionalism of employees.
• Lack of training courses, training of specialists.
• Lack of motivation among employees.
• Quite a long and serious stage of preparation of the premises.

All this must be taken into account when opening your own car wash.

Opportunity Assessment

In this type of business, the greatest demand falls on the spring-autumn period. Calm is observed in the cold season. But this does not mean that people do not use car wash services at all. They just do it a little less often. During such a period, it makes sense to reduce the cost of services provided, increase the cost of advertising, make it more aimed at the "casual" consumer.

Our manual car wash will operate according to the following schedule:

Total: 79 hours per week and 338 hours per month.

It takes specialists to get the job done. There will be 2 teams, each consisting of 2 people. The senior is responsible for working with clients, that is, making calculations and accepting payments. At the end of the working day, the premises are cleaned with the help of hand washes by both workers. They will work 2 through 2 to achieve greater efficiency and good rest between working days.

You do not need a secretary or administrator to work. In fact, the senior in the team will be the administrator, and there is no need to receive phone calls - specialists will work on the spot. If it is necessary to receive calls for recording, then it is advisable to plant an administrator, who may also be the entrepreneur himself.

As such, there is no need to develop your own website either. Unless you can limit yourself to a business card site or a group on social networks, which the entrepreneur himself can maintain, adding information about ongoing promotions, discounts, offers, prices.

An accountant is also optional for an entrepreneur. You can either use the services of specialized companies, or. Moreover, today there are many auxiliary services for work and reporting directly via the Internet.

Organizational and legal aspects

1. Registration of own company. It can be an individual entrepreneur or an LLC. Costs for self-registration will amount to 800 rubles (payment of state duty). The OKVED code will be 20.3 - Provision of other types of motor vehicle maintenance services. This code is valid for 2016 as well.
2. An entrepreneur can choose the simplified tax system or UTII. In the second case, two options are possible - STS "Income" 6% or STS "Income minus expenses" 6-15% (the rate is determined depending on the region).
3. If you need to accept payment from a client using bank cards, then .
4. The order of Rospotrebnadzor No. 776 dated November 21, 2005 (paragraph 19) indicates the documents required to obtain a free economic zone.
5. Car wash services do not have to be certified. This is purely voluntary.
6. When purchasing the necessary equipment, you need to take care of the availability of documents that will greatly simplify the opening of the sink. This includes an agreement on ecology "Environmental Protection", a license, certificates, a standard expert opinion.
7. It is important to comply with all sanitary and fire regulations. This will make it easier to obtain the appropriate permits.
8. When using KKM, its registration is required before the work of the organization begins.
9. It is worth acquiring an agreement with the appropriate company for the removal of municipal solid waste. Cleaning the surrounding area in this case is not required. The environment will not be polluted, all work will be carried out indoors (a large garage, fenced on all sides and preventing water and dirt from entering the environment).
10. There must be a contract for the provision of utilities (electricity, water).
11. The lease agreement must be official!

The success of a car wash is half (if not more) dependent on the right job choice. Most often, the owners locate their car washes near the entrances to the city, highways, near major city roads, border posts. Such places are very successful. After all, we must not forget that almost all clients will be “random”, in this type of business it is quite difficult to form your own client base. But this needs to be worked on.

It is worth thinking about the size of the room. In our case, 2 cars can be serviced at the same time. Therefore, it will be necessary to equip 2 workplaces. It is possible to rent a slightly larger space, which will provide the possibility of future expansion.

Marketing plan

Price policy:

It makes no sense to underestimate the cost in the "season". People use the services of car washes here and now. Almost none of them compare prices, but visit the one that is on the way. But in the cold season, you can reduce the cost, but at the same time advertise throughout the city, offer promotions, discounts, favorable conditions.

The high level of competition in this type of business necessitates the use of advertising, and a lot of money will have to be spent on this.

The main types of really "working" advertising should include ( don't forget its quality!):

• Use of billboards. They should be as informative and vivid as possible, memorable.
• Placement of information at the nearest petrol stations. The method is relatively cheap, but very effective.
• It is worth considering promotions. For example, “Only today you get interior cleaning with a 50% discount if you wash your car with us!”.
• Distribution of business cards. You don’t need to get hung up on this, but it’s better to distribute it to customers who have already come to you so that they visit the car wash again.
• Placement of signpost. This is especially true when placed near the highway or near a large supermarket. Such a shield should be colorful, catchy, rather large.
• You can think about providing your customers with a corner for leisure activities, free tea, coffee (it will be especially important in winter, when any visitor would not mind warming up).

Calculation of projected income

We will make the calculation for winter time and the rest of the period separately.

Production plan

We have already spoken about the location of the premises. It is worth choosing a garage in a suitable place. The ideal option would be if it has already been prepared for the car wash.

It is very important to establish a system for the supply of water, its subsequent filtration, purification, and output. All this costs a lot. We must not forget that the operation of filters is possible at a temperature not lower than +5 degrees. This means that you need to take care of the heating of the room. All this will be included in the refurbishment. But if you have a central water supply, then filters are not needed.

The necessary devices include tools such as vacuum cleaners, hand washes (often by Karcher), compressor units, and so on. Do not forget that we equip 2 workplaces.

The work of specialists was mentioned above. Their income will be formed as follows:

1. Brigadier - 33% of the shift revenue.
2. Assistant foreman - 27% of the shift revenue.

The interest includes tax deductions and insurance premiums.

organizational plan

Financial plan

Payback: 21 months, that is, 1 year and 9 months. We remind you that with your own premises, the payback will come faster.

Risks

The main risks will be:

• High SES requirements, fines. Possible losses can be eliminated by following all the necessary standards.
• High level of competition. Offering a quality service, carrying out a serious advertising policy. Clientele development (although it is difficult).
• Wrong choice of location. It is necessary to conduct a geomarketing study before starting work, which will help you choose the most advantageous place for a car wash.
• Unqualified personnel. It is important to engage in careful selection of candidates, to conduct a kind of training, to take on a trial period. You can motivate employees with piecework wages (actually, as in our example).
• Force majeure. This can include equipment failure and possible natural disasters. In the first case, it is necessary to check the equipment in time, repair it and re-equip the car wash, which will reduce the risk of breakdowns to a minimum. The second factor is related to weather conditions, here it is already important to strengthen your own car wash, isolate it from the effects of external manifestations. This can also include pipe breaks and temporary shutdowns of water. Here, unfortunately, it is almost impossible to protect yourself. Water reserves in such a large amount will not work. Yes, and it will take up a huge amount of space.

Important: Remember that you can write a business plan for your business on your own. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thank you for your attention!

The purpose of opening a car wash.
Description of the upcoming project.
Car wash options in Russia.
Consent and resolution.
Car wash demand.
Car wash location, car wash room.
Competition in the washing business.
Marketing, advertising and sales.
Financial part of a car wash business plan.
Prices for car wash services.
Premises for a car wash (rental costs).
Purchase of equipment.
Wash staff.
General costs (fixed, one-time).
Estimated revenue, profit.
Payback, profitability.
Project summary.
Car wash risk.
Conclusions.

The purpose of opening a car wash.

Provide a wide range of services for:
- cleaning of various parts of machines from dirt - wheels, body, fender liner, bottom;
- dry cleaning and cleaning in the cabin and trunk of the car;
- engine wash;
- Body polishing

Description of the upcoming project.

A business like a car wash is especially popular with people who want to start a profitable business, but do not have special knowledge. And this is quite feasible provided that:
- you have, you can rent or purchase a piece of land, and possibly a finished box next to a highway or highway;
- You have the opportunity to settle all bureaucratic formalities;
- You can purchase all the necessary equipment.
Once you have dealt with all the above points, it will be enough just to purchase detergents and put money in your pocket.

This business plan shows how to organize manual work. Provided that it will work around the clock and seven days a week, its profitability will be 30-35%, and this is a relatively high level.

Car wash options in Russia.

Now in Russia there are three types of car washes.
1. Mobile. They are opened on the basis of a Gazelle-type vehicle, which makes it possible to work with clients in any place suitable for such a business.

2. Portal. They are equipped with automatic car washing facilities, have a high throughput, and bring a good income. Minus - the human factor. A negligent operator can damage a client's car. And this will entail losses from possible damages and inevitably damaged reputation.

3. Self-service car washes. Here, each client personally washes his car. This, of course, is convenient. However, not everyone can afford to become the owner of such a sink, as it requires a lot of money. In addition, such a business is expedient only in large cities where there is a high population density.

4. Manual. Most Popular. Here, a washer serves customers with the help of special pressurized water supply devices.
Consent and resolution.

The most difficult thing in this business is to get documents allowing you to open a car wash.
You will definitely need to conduct project reviews:
- in SES,
- in the labor protection service,
- in the service of nature protection,
- the firefighters
- in architecture,
- at the state examination.
This is not easy, but it is quite feasible if you show patience and willpower.

Demandto the car wash.

There are still many car owners in Russia who wash their cars on rivers and in garages. However, there are many who consider this method of washing a relic of the past. Basically, these are people belonging to such a stratum of the population as the middle class: entrepreneurs, middle managers. Such car owners do not have the time, and, perhaps, the desire to wash the car with their own hands. But there are enough funds to provide this care to specialists.

Along with the fact that in recent years the number of cars on the roads has increased significantly, we can safely say that the demand for services for their maintenance has also increased. And, therefore, a car wash is a business that is not only in demand, but also profitable. And over the years, given the trend, the demand for it will increase.

Car wash location, car wash room.

The main thing to consider when opening such a business is location. In a city, a car wash should be located in large residential areas with a large number of residents, next to shopping centers, business centers, or even in them. Ideally, if you can set up a business near customs and border posts. Car washes installed next to parking lots, gas stations or service stations will also be in great demand.

The correct location will ensure the constant loading of working areas.
Of course, it is best to rent a room for washing. Building it will be quite difficult. Here, walking through the authorities with a pile of documents requiring approval is inevitable. What are some sanitary standards that allow you to install a sink no closer than 50 meters from the nearest residential building.

Another option is to buy a ready-made business. Starting a business at an already existing car wash with well-established work, your own circle of clients and an acquired reputation is much easier than creating a business from scratch. Apparently, many choose this option. How else to explain the rush demand in the market of enterprises of this profile.

Competitionin the washing business.

In our country, car washes from the category of “curiosities” have long passed into everyday life. We can say that in any more or less large city they are found, if not on every corner, then quite often. And, accordingly, the competition is high. This imposes another requirement on the business plan - a clear description of how to enter, take a place and gain a foothold in this market. As well as a clear idea of ​​what advantages your business will have over competitors.

Which ad to choose will tell you the location of your business. Near a busy highway, when the car wash is in plain sight, you may only need a billboard or a catchy sign with a pointer.

Some put up a road sign "car wash". But this is more difficult, as it requires permission from the traffic police.
At the stage of opening a business, when there are still quite a few free funds for advertising or not left at all, you can declare yourself on your own. For example, to sell subscriptions with favorable conditions for the client, to hold promotions, such as “wash the car five times and get a discount” or “every ninth car wash at the expense of the institution”. This is able to attract customers and without advertising costs.

And when you get big, expand, and possibly expand your range of services, such as painting, polishing, or tire fitting, you can think about your advertising budget.

Financial part of a car wash business plan.

Feasibility study and implementation features
Prices for car wash services.

The list of car wash services consists of:

Washing and polishing of the body;
- engine wash;
- dry and wet cleaning;
- Interior cleaning.
It should be borne in mind that the car wash business in Moscow is seasonal. In spring and late autumn, queues line up at car washes. But summer is quiet. Although, of course, the climate in Russia is unpredictable. Summers can be rainy, and winters with prolonged thaws and “dirty porridge” on the roads.

The location of the car wash and the types of cars serviced affect the prices. Let's try to calculate based on 350 rubles - the average cost of a body wash, which is a basic service. In this case, the average bill of one client will consist of the cost of the basic service and additional services.

Car wash space (rental costs)

So you've decided to rent rather than build a car wash. Then keep in mind that:
- 90 sq.m. - the required area for washing from two posts, of which 60 sq.m. - area intended for car wash posts, 30 sq.m. - other rooms.
- another 90 sq. m - the area required for the adjacent area.

How much it will cost is hard to say. Different cities have their own rental rates, and in many car washes work in general within the framework of municipal programs on preferential terms. If we take, for example, the rental rate in the capital, then, according to preliminary estimates, it is about $1,000 per 100 square meters per month.

A lot will affect the cost of preparing the site and premises for a car wash and engineering communications. Of course, most often, landlords have already made sure that electricity, plumbing, and heating are already connected to the rented premises. But a car wash is a business that may require additional electrical power as well as water drainage systems. Accordingly, additional funds will be spent on this.

In addition, it will be necessary to finish the room inside and out. In some cases, it will be necessary to cover the area around with asphalt.
Presumably, all of the above works will require about $ 7,000 - 10,000.

Purchase of equipment.

The very minimum that will need to be spent on the purchase of equipment in general will be 351,000 rubles.

Schedule

We establish that the car wash will work around the clock. From 8.00 to 10.00 and from 17.00 to 22.00 we will make the maximum load, the rest of the time - at the level of 20% of it.
On average, it takes 20 minutes to wash one car. So, it will take an hour to service three cars. Thus, we believe that through one post daily it will be serviced: 3*(2 hours + 5 hours) + 3*(24-(2+5))*20% = about 30 cars.
Through both posts - 60 cars.
To summarize: on average, a two-post car wash can serve 30 * 60 = 1800 cars per month.

Wash staff.

It all depends on the scale of your sink. The larger it is and the more jobs, the more staff will be required accordingly. Also consider the number of shifts. Many car washes serve customers in two or three shifts.

Let's say that at full load, you need a cashier-accountant and 9 people who will work in three shifts.
We calculate labor costs according to the formula: 9 * 20,000 + 30,000 \u003d 210 thousand rubles per month. It's 7000 dollars.

Total costs (fixed, one-time)

We calculate the costs on average figures.
One-time costs (in dollars):
- equipment - 12,000;
- installation of equipment - 1,000;
- water and drain supply - 4,500;
- landscaping - 2,500;
- interior decoration - 3,000;
- documentation authorizing the opening of a car wash - 4,500.

Costs each month (in dollars per month):

Salary - 7,000;
- additional costs - 2,000;
- rent of premises - 2,000 (including utility bills for water and electricity);

Total costs:

General capital - $27,500 (825,000 rubles);
- monthly - $12,000 (360,000 rubles).

Estimated revenue, profit

We calculate the expected revenue per month using the formula:
1800 cars/month * 400 rubles/car = 720,000 rubles.
Without deducting taxes, the profit will be: 720,000 rubles - 360,000 rubles = 360,000 rubles ($12,000).
After taxes - $10,500.

Payback, profitability

Such a sink will begin to pay off after 2.5 months of work.
Profitability:
- gross profit margin (GPM) - about 50%, net profit (NPM) - 40-45%.
- return on investment (ROI) - 38%.

Project summary.

Investments will amount to 39,500 dollars. You will return them from five to ten months. Net profit will be from 5,000 to 15,000 dollars per month.

Car wash risk.

When opening a car wash, take into account the risks that may entail additional costs, reduce profitability, and in the worst case, even ruin it.

Raids of inspection services, high requirements from the SES;
- an unfortunate location of the car wash will lead to a lack of customers;
- high competition;
- human factor - insufficiently qualified personnel;
- Force Majeure.

Conclusions.
It is difficult to open a car wash, however, it is low-cost compared to other types of business. It will quickly pay off and will bring high income. But subject to a favorable location and successful receipt of permits at all stages of coordinating a business with various authorities.