Consider opening an amusement park as a business, its profitability and feedback from the owners. People always like such entertainment, because they give an opportunity to take a break from everyday life, spend time with family and plunge into the fabulous world of adventure.

To date, there are many different parks, which feature all kinds of swings, slides, trampolines, cars and other attractions. Some of them are designed only for adult clients, as they involve quite extreme entertainment. Having opened such a complex, you can expect an influx of visitors and make a solid profit.

Business specifics

According to statistics, more than 700 amusement parks of various formats are successfully operating in the Russian Federation. But they do not properly saturate the market, because in many small regional centers where there are enough people who want to relax, entertainment events are presented in very limited quantities or they are not at all.

Of course, a significant amount will have to be spent on such a project, but all investments will quickly pay off. Opening an amusement park in a modern style, using the latest equipment, is a very profitable and promising business. Especially if there are no major competitors nearby.

To draw up a business plan and calculate how much money will be needed at the start, and what is the profitability of the project, you need to initially think through the concept itself in all details. To do this, decide on the format and volume of the park, whether it will be outdoors or indoors, what rides you should bet on, etc.

There are many old amusement parks in our country, the equipment in which hardly works or has already lost its former attractiveness. The state and a number of entrepreneurs do not have sufficient funding to update them. Therefore, if we propose a complete reconstruction of the old territories, purchase new popular attractions, then the local authorities will meet halfway and will be happy to cooperate.

Most often, the amusement park is represented not only by swings, slides and other entertainment, but also supplemented by all kinds of retail outlets, cafeterias, etc.

Experts draw the attention of start-up entrepreneurs to the fact that 70% of the profit should come from the direct operation of the equipment and only 30% from related sales. If the ratio is broken in the direction of additional services, then the rides themselves were chosen incorrectly or there are other errors that urgently need to be corrected.

This project has the following advantages:

1. Low level of competition - there are very few reputable parks in the country with a good workload of visitors.
2. At the same time, the demand for entertainment among the population is quite high, people want to have fun all year round.
3. To bring joy to their child, parents are willing to pay for interesting services and attractions.
4. Working with children is a rewarding and enjoyable job with a huge positive impact.
5. Such a park, with proper and thoughtful organization, will become a permanent source of income.

Of course, as in any business, it is not without drawbacks. But the main thing is to be able to level them. So, before organizing such a project, consider how to cope with the main difficulties:

• With an open type of amusement park, all activities significantly depend on seasonality and weather conditions.
• The purchase of modern equipment will require large investments.
• Some mistakes made at the planning stage can greatly affect future success and profitability.

Therefore, approach the issue with special care and pay close attention to various trifles - zoning, the choice of attractions and their proper location relative to each other, staff recruitment, pricing, etc.

Registration

The paperwork process is not too complicated. When opening an amusement park, licenses, certificates and various procedures for checking activities are not needed. Although it should be noted that if you are going to organize an indoor entertainment facility, then you cannot avoid communicating with representatives of the SES and the GPI.

We list briefly what you need to open an amusement park:

1. Register as an individual entrepreneur or LLC in the tax service. The first option is suitable for medium-sized projects with a feasible budget for one entrepreneur. If funding is required large, then it makes sense to register a legal entity with several co-founders.
2. The form of taxation is selected immediately when submitting documents. In this case, the choice of a simplified scheme according to the “income minus expenses” plan will be the most appropriate and profitable, since significant amounts will be spent on the purchase of equipment.
3. Specify the OKVED code, according to which you can conduct your business. In this case, 93.21 or 93.29 is suitable - the operation of cultural parks and thematic entertainment in open or closed spaces.
4. When buying equipment, be sure to check each attraction for safety and require appropriate certificates from suppliers.
5. When looking for staff, pay attention not only to the presence of health books, but also to the absence of a criminal record in the past. After all, work involves communication with children.

In order to avoid any claims against you in the process of activity, you need to have the following package of documents on hand:

• Properly drawn up contract for the lease of land or premises where all your business facilities are located.
• Written permission from the city administration to install attractions in a specific place with a specified period.
• Quality certificates for each type of equipment and specified tolerance standards for age categories of visitors.

You will also have to inform Rospotrebnadzor about what services you provide and where exactly you are going to conduct your business even before opening.

park format

It is very important to think over from the very beginning what exactly your entertainment business will be. If this is an open area, then you can earn money only in the summer. In the form of a closed pavilion, the park will operate all year round, but it has significant restrictions on the placement of only small and simple objects.

In general, modern parks are divided into the following options:

1. Attractions-loners, where only one type of entertainment is presented. For example, often small entrepreneurs purchase a trampoline or water slides and install them in a crowded place. This type of business does not require large investments, land lease, but every year you will have to get permission from the authorities for the location of the attraction. In this case, most often only family members are employed and outside personnel are not hired. For the winter, the equipment is hidden in the garage.
2. Mobile parks - characterized by a small amount of entertainment and frequent movement from place to place. At the same time, the costs of organizing a business become larger, since it will be necessary to purchase trucks for storing and moving equipment, as well as an autonomous power generator. Ease of installation makes it possible to take a more advantageous position in relation to competitors. But there are also difficulties - the owner of the park never knows whether the next time he will be able to agree with the authorities on the desired location.
3. More interesting is the amusement park of a stationary type of small size. At the same time, they try to establish up to 8-10 positions for a variety of ages. The cost of organizing such a project will require about 300 thousand dollars, but the prospects are quite good, since in many cities there is not enough place for a family vacation. Therefore, a park of this type will be distinguished by constant attendance.
4. You can focus on 15-25 positions, among which there are extreme entertainment for young people. But it makes sense to install such a park only in a settlement with a population of 500,000.
5. Larger complexes will require significant costs and require a long payback period. If you set out to create a dimensional park, like Disneyland or other world centers, you will have to rent land of 4 hectares or more and invest several million dollars.
6. Parks "at the crossroads" is a practically undeveloped segment of the market in our country, although it has long gained popularity in Western countries. But it is assumed that with the growth in the number of motorists, it makes sense to open amusement parks on the way between cities. And the lack of free space in megacities contributes to this as much as possible.

Consider the nuances of opening an amusement park using the example of a medium-sized territory (up to 2 hectares), since this project is considered more promising, profitable and can be organized by several enterprising businessmen in modern conditions.

Finding a place for a park

If you decide to purchase and install from 10 to 20 attractions, then you will need 1-2 hectares of land, although a lot depends on the equipment itself and its dimensions. It is important that the area is accessible to the majority of the city's residents and can be easily reached on foot or using public transport.

Provided that your locality has abandoned parks with enough space, but no modern and popular attractions, it is worth negotiating with the authorities to rent a site.

Experts say that it is profitable to open medium-sized entertainment complexes only in cities with a population of 500 thousand people or more. But if the entertainment industry is completely undeveloped in the region, then you can try your hand at smaller areas.

It is believed that the presence of any attractions or natural beautiful objects near the park is a significant advantage. Therefore, try to find a place where the success of the project is ensured by the surrounding landscape.

With special care, you need to think over the zoning of the space, the placement of each attraction and the expected flow of customers. So, experts recommend installing the most attractive equipment in the area farthest from the entrance, so that visitors go through the entire territory, getting to it.

Controlling and directing the flow of people is one of the most important tasks of a park owner. And for this purpose, it is worth hiring an experienced specialist, so as not to miscalculate.

Assortment of entertainment

It is better for a novice entrepreneur to start paying attention to equipment that does not require complex repairs and management, and is also not too expensive. But it must be modern, safe and attractive to visitors. It's best to start with fewer rides and add more as your business and profits grow.

Give preference to positions that are not represented in the city or even the region. Therefore, initially it is worth evaluating competitors and noting what equipment they have installed. For a new park, it is better to choose something unique. If this is difficult, give preference to a higher quality swing, then people will want to enjoy the same entertainment, but in their improved form.

Please note that there are attractions for children, family-type and extreme, more suitable for young people. For a medium-sized park, it is recommended to choose 4-5 types of entertainment for kids, 4-5 for family and 1-2 unique and evoke strong emotions, especially popular among people aged 15-25.

When purchasing equipment, pay attention to the safety of each element, check these points personally or with an experienced mechanic. Also be sure to ask for quality certificates. Italians and Germans are considered the best manufacturers, but do not neglect domestic factories for the creation of attractions.

Do not forget that an amusement park is not only swings, slides, etc. Here you need to equip a recreation area, lay paths, install benches, you can open a cafe or restaurant, rooms for different age groups, place concert venues, etc. the more interesting the territory will be framed, the more profit you will receive in the end.

Staff

For the smooth functioning of the park will need a lot of people. It is desirable to train some specialists for several years in order to get a professional for the needs of the park. But the seasonality of business leaves its mark on this issue.

The state needs:

• ushers;
• administrator;
• accountant;
• mechanic to repair equipment;
• cleaners;
• animators.

If there are cafes or retail outlets, additional specialized staff will be required - waiters, cooks, sellers, etc. It all depends on the range of services offered.

Solving the problem with seasonality

Since opening an amusement park is a complex and expensive business, you need to seriously consider from what sources to make a profit in the winter. This issue is also acute in relation to personnel. Do I need to lay off and look for new employees every year or pay them wages when the park is closed?

Experienced entrepreneurs are advised to act in a special way. In the cold season, it is advisable to open the following entertainment in the park:

1. Ice rink.
2. Snow hills.
3. Arrange winter-themed contests.
4. Organize concerts and master classes.
5. Let the restaurant or other catering establishments work all year round.
6. Open bowling, billiards, karting, vending machines, shooting ranges, etc.
7. Create a tubing track.
8. Install ice sculptures.
9. Organize a mini cinema, etc.

As you can see, most of the attractions can operate year-round or change from one season to another. Due to this, the hired personnel do not have to be fired, since they are provided with work for the whole year. And profits are constantly growing, because in winter people also want to have fun and are ready to spend money on it.

If the park is located on the site of an outdated urban center, then special actions to attract customers will not be required. After all, people will come here out of habit, and when they see new attractions, they will definitely want to try them out. Word of modern entertainment will quickly spread throughout the city.

If such a park is located somewhere in previously undeveloped territory, then advertising will have to be used. To do this, you can hire a special agency or disseminate information in all available modern ways:

• printing products;
• billboards;
• announcements on public transport;
• advertising in the media;
• Internet.

The key to the success of such a business is in well-chosen attractions, their proper location relative to each other and correctly set prices.

Financial questions

You will have to draw up a business plan on your own or with specialists in this field. Depending on the region, the estimated size, the leased area and the selected equipment, the figures will vary significantly. Here are the average indicators of how much a similar project costs in various formats.

The payback of the project also depends on its size. For example, an investment of 300 thousand dollars with proper space planning can return in 2-3 years. But the park, for which about $20 million was initially spent, will not return the investment earlier than in 5 years, even with a large influx of visitors. Therefore, you should be patient and move according to a well-thought-out plan.

Video: entertainment business.

As is often the case, looking for one, I stumble upon something completely different. And as it sometimes happens, this most other thing often turns out to be much more interesting than what was sought. So it is this time. And I can't even remember what I was looking for... :))

original post from BabaKlava with some photos and informative additions from me (AG).
(note: the post is from 2008 and apparently some of the parks are either already or not open yet. AG)

As Mr. Slary, the owner of the traveling circus from Charles Dickens' novel Hard Times, used to say: “People need entertainment. They cannot work without a break, they cannot study the sciences without rest. It is this task - to entertain people so that they study and work better - that theme parks solve. Ten of the most unusual of them.

1. The Ocean Dome

In Shigaya (Japan's Kyushu Island, Miyazaki Prefecture) is the largest water park in the world, listed in the Guinness Book, called "Ocean Dome" (Ocean Dome), accommodating up to 10,000 people. Its length is 300 meters, width - 100 meters.


The number of visitors to this park, which is part of the Sheraton Seagaya Spa Resort, peaked in 1995 at 1.25 million. The air temperature here is always 30 degrees Celsius, water - 28.


A sliding mechanism allows the roof to open and close, so there is always blue sky above visitors. The interior of the water park is enlivened by an artificial volcano.

2. Grutas Park

Grutas Park is a museum of monuments, sculptures, busts, bas-reliefs of figures from the period of the revolution, the repressive regime and the period of occupation, as well as posters, awards and other paraphernalia of these years, collected from all over Lithuania. The sculptures of the park, in accordance with the "merits" and the activities of their prototypes, are divided into separate circles: the total regime, the terror regime, the Soviet regime, etc.


Grutas Park is located a hundred kilometers from Vilnius, next to the Druskininkai resort. In less than four years of operation, more than a million people from 80 countries of the world have visited it. You can get into the park through the only bridge across the river that surrounds the park from all sides. On the iron gate at the entrance to the park is written: "Welcome to the USSR!"


This park is a private property, its owner, Vilimas Malinauskas, decided for a long time which park to open in his 200-hectare forest area, at first he thought about the park of two thousand years of Lithuanian history with museums of centuries, then he accidentally got into one art workshop and saw about her mass of broken sculptures of the Soviet period. And I decided to save all this for history, since today nobody especially stands on ceremony with the monumental heritage of the Soviet period, and today 82 sculptures have been preserved in Grutas Park.


This pleasure turned out to be expensive - it cost Vilimas almost a million dollars. From a special entertainment: a restaurant-dining room where you can eat the same Soviet "bread cutlets" and other "canteen food", and the waiters are dressed in pioneer uniforms. Oddly enough, a walk in the park is quite a pleasant pastime, especially for those who are nostalgic for the past.

3. Nintendo Amusement Park

Three New York University alumni Dan Albritton, Noah Shibley and Quanya Chen came up with this park to bring to life the video game we know as Super Mario. Remember?


Italian plumber Mario Mario (he is wearing a red shirt) and his brother Luigi Mario (this guy is wearing a green shirt) must go through the Mushroom Kingdom, consisting of eight worlds, each of which has 4 levels, and, along the way, save the Princess and destroy the forces of evil dinosaur bowser. Mario Mario is the mascot of Nintendo.


Nintendo Park is a clear copyright infringement. But what to do with the inspiration that this game gave to former students? The only thing that could be done was to give birth to an idea. The idea of ​​the park is to create a physically augmented reality in which there will be nothing digital, projected or virtual - in order for the player to have the feeling that he is in a video game, everything must be mechanical.


In 2007, at the E3 exhibition, a prototype park was demonstrated with an obstacle course of 100 meters. The estimate of the cost of building the park is quite symbolic - about 250 thousand dollars, despite the fact that, for example, in Disneyland, each new attraction costs 100 - 500 million dollars. But, while the friends did not find this money either, the model of the park did not make a big impression on anyone. It is not yet clear what this idea will lead to. An idea is an idea, but no one has canceled copyright yet.

4. Candy Park (BonBon-Land)

Despite such a pleasant name, the BonBon-Land park is really strange, perhaps the strangest in Denmark - a country rich in a variety of amusement parks. The characters that are embodied in the park are very similar to the figures of candies popular in Denmark.


But it seems that they were not captured at the best time for them. Chain carousels here are attached not to a mushroom, but to a turtle, with a facial expression "on the eve of how she will vomit." If visitors to the park pass by a dog, it will definitely make a big "kaku".


The pony train for kids here is called "Get off the horse." Throughout the park - here and there, figures of heifers with naked charms are placed. But this does not bother visitors - they came here just to have fun.

UPD: As it became known to me just yesterday from TV, it is in this park that the largest lollipop is located: - a kind of huge sweet disk on an impressive log - white and blue. :)) (AG)

5. EcoAlberto Park (Parque "EcoAlberto")

EcoAlberto Park looks quite ordinary. It is unusual how visitors are entertained here. They are offered to play desperate Mexicans trying to illegally cross the border with the United States.


To do this, you need to make your way through dense thickets, go down steep hills, swim across rivers and overcome barbed wire fences.

Not only that, you have to endure the crossfire of vigilant border guards during a 4-hour night test known as the "caminata nocturna" ("night walk"). This park is located in Hidalgo, and is actually located about a thousand kilometers from the American border.

Although the park also offers the usual entertainment complex for natural parks - rafting, horseback riding and it has comfortable enough rooms for living, most visitors come here for "caminata nocturna".

I think that few people during the “night walk” think about the suffering of migrants, attracting visitors here, of course, the thirst for adrenaline.

6. Action Park in New Jersey ("Action park" New Jersey)

For a long time it was also called the "Park of Death". To visit it and stay alive - that was a real adventure. A water slide with a dead loop at the end? Please. Drowning in a wave pool? No problem.


Problems appeared for the owners of the park only in 1996, when the park was closed to visitors. But by this time, 6 people had already died on the slides. And on crowded days in the pool, lifeguards had to help up to 30 people a day.

Boats with electric current blowers constantly got stuck or capsized, and people had to jump out into the water.


The water in the pools was not warm enough - to the point that one person dived into the water from a hill and died of cardiac arrest due to severe hypothermia. The number of broken noses and knees, dislocations and sprains could not be counted.

Now the reconstructed park has reopened its doors to visitors, but it still has a bad reputation, and it is not yet clear what its prospects are.

7. Diggerland ("Diggerland")

Diggerland is three parks located in different parts of England. In this park, all attractions are designed in the form of large construction equipment - tractors, excavators.


Here you can not only visit the bulldozer attraction, but also try to drive a real tractor or excavator yourself.

8. Suoi Tien Park

Suoi Tien Park is located 19 km from Saigon. This park is built in Buddhist style.


Of the unusual attractions, there is a cold “Bat Cave” and a bicycle path that runs over a crocodile farm.


Live crocodiles look impressive and just from the shore.

Various holidays and processions are held in the park - for example, the "Flower Festival", various performances in oriental style.


There are plenty of exotics here. And not far from the park is the mineral "magic spring" Suoi Tien.

Opening a children's amusement park is expensive, but profitable. If you are not afraid of large financial investments and the expectation of a stable income, we recommend a business idea for opening a country park. This area of ​​business offers a number of advantages, which include:

• the cost of renting and purchasing a land plot is lower than in the city;
• territorial choice of location is not limited;
• the demand for out-of-town holidays has recently increased by 30%;
• interaction with different target audiences.

Instructions for use, or how to implement a business idea in the entertainment industry

Starting a business idea for a health and entertainment complex is not easy. You should adhere to the rules, the exact observance of which will not only facilitate, but also guarantee the profitability of the business:

• the maximum distance of the recreation park is 20-40 km from the nearby city;
• ecologically clean area;
• a reservoir and a forest belt in the park area;
• availability of an asphalted access road;
• availability and convenient location of parking spaces;
• comfortable zoning of the park for recreation of different age groups;
• entertainment infrastructure.

Segmentation of the commercial area should be given more attention than other areas of the enterprise. It is the content and location of the entertainment infrastructure that to a greater extent contributes to the effective operation of a beginner amusement park.

An open cinema, or an original idea for a leisure business

Today, work in the entertainment industry can hardly be called stable. The viability of the park depends entirely on its entertainment infrastructure. Demand for it, unfortunately, quickly loses its relevance. A mobile cinema is not only a profitable idea for a business, but also a sustainable competitive advantage for a country recreation park.

Firstly, park customers will be able not only to watch an interesting film, but also to relax in the fresh and clean air. Secondly, they will be able to comfortably retire in their vehicle, without burdening themselves with the neighborhood with strangers. Thirdly, the cost of a film show will please fans of companionable rest. Film screening fee is charged for parking space only. To successfully implement a business idea, you need to purchase:

• computerized equipment;
• matte screen surface;
• projection equipment;
• attachments;
• audiovisual production;
• material for the production of printed ballots.

The initial payback of the business idea will appear after 2-3 seasons of stable operation of the summer cinema. The average ticket price can vary from 200 to 800 rubles. for one parking space.

The implementation of the budget version of a summer cinema can cost you 1 million rubles. While the cost of a full-fledged version can reach 15 million rubles.

Climbing wall, or the idea of ​​outdoor activities

A healthy lifestyle has more than a million active adherents. Alpinism and rock climbing is an integral part of the active recreation of young people in the 21st century.

In pursuit of adrenaline, people are ready to study in detail the features of the new route, making it not so much safe as exciting. However, for beginners, this practice is too costly and dangerous. In this connection, the implementation of a business idea for a recreation park today is no less relevant than a climbing expedition. At the startup stage, equipment of the following format must be available:

• simulator for beginners;
• climbing wall;
• professional climbing infrastructure;
• professional equipment.

The mountaineering training center is considered a cost-effective business idea. On its territory, classes can be held in the following formats: classes for beginners, advanced training courses and corporate entertainment events.

Climbing infrastructure can be located both outdoors and in a specialized room.

You can calculate the cost of building an Alpine city based on the average cost per 1 sq. meter. According to experts, the minimum price of 1 sq. a meter of high-quality equipment costs about 17,000 rubles, while following international standards can cost you 58,500 rubles per 1 sq. meter.

Laser tag and paintball, or innovative entertainment for children and adults

Today, laser tag is considered not only a fundamentally new format of an entertainment complex, but also a profitable business idea. Innovative tools and protective equipment allow you to master military sports shooting skills without harm to your health.

A laser duel in a recreation park is one of the profitable scenarios for the development of the infrastructure of an entertainment complex. Military sports attractions are very popular among the younger generation of teenagers aged 8 to 16 years. Before opening the club, it is necessary to purchase specialized equipment:

• decorative infrastructure of the playground;
• protective camouflage equipment for two teams;
• game sets of shooting equipment;

An equally popular business idea is the opening of a club specializing in aimed paint shooting. Paintball is an approximate version of military-strategic actions. Pain from a dye bullet is close to real.

The game is suitable for people over 16 years old, as the possibility of injury is much higher than the previous type of military sports attractions.

The technical equipment of the paintball playground is similar to its less traumatic equivalent. The difference between the games is only in the shooting equipment. The main distinguishing elements of which are paint balls and equipment for spraying them.

The costs necessary to implement a business idea in the park are most often calculated individually. However, appealing to the experience of successful businessmen, it can be assumed that the cost of opening a children's military sports club can vary from 500,000 rubles. up to 1,500,000 rubles While the role-playing military sports ground, focused on the older generation, will cost you from 950,000 rubles to 3,000,000 rubles.

We'll consider business idea, the implementation of which will give a lot of joy and warmth to the residents of your city.

Travel business should not necessarily be aimed at foreigners, because the townspeople are also not averse to relaxing on weekends without leaving the city - after all, not everyone will go to Spain with their family for the weekend, right?

For vacationers - this is relaxation, for you - the opportunity to create your own travel business.

What is the point business ideas?

The basis lies in the construction of a beautiful recreation park. It should be comfortable enough for people to want to go back there.

By implementing this business idea you need to equip comfortable benches, lanterns, alleys, lawn and other paraphernalia throughout the park.

The main income from this kind tourism business you can get by renting out marketplaces.

The more people visit the park, the more expensive it is to rent precious square meters.

To attract as many visitors as possible, find up-and-coming musicians, mimes, and other creative people who might be interested in self-promotion.

That is, you give them permission to entertain your visitors in exchange for them promoting their name - this is a fairly common model.

Thus, when organizing tourism business, you can save a lot, not to mention possible useful acquaintances.

Business idea has a high potential, because you can not only rent space, but also organize your own retail outlets - this will increase the profitability of your business tourism business.

For example, using this business idea, you can open your own cafe in the park, or a souvenir shop, or a point of sale for cotton candy, nuts, pokorn, hot dogs, drinks, ice cream, etc.

You can completely change the concept business ideas, opening a park divided into several zones: "food", "children", "adult", "neutral". Each of the zones can become an independent tourism business that develops in its own direction.

What is needed to implement this business ideas?

Assistance to city authorities. Believe me, they are interested in the city they administer to develop and become more beautiful.

It is even possible that in order to implement this business ideas you will be allocated some money from the budget. If not money, then with shops they can definitely help, and this is already saving.

Large territory. It is best if you get the embankment, but if it is not in the city, or if it is not given to you, it does not matter. Any area that is not teeming with cars will do.

Staff. In order to organize travel business of this magnitude, you will need a lot of maintenance staff: security guards, cleaners, etc.

Lawyers and accountants - by itself.

In case you decide to use business idea in such a way that all the establishments will be yours and belong - more staff will be required. Which one depends on your plans.

Fantasy. As in any tourism business, fantasy is very important, which will help create the necessary atmosphere that attracts customers.

Is this another "seasonal" business idea?

Nobody canceled numerous winter entertainments, such as skating, sledding, skiing. Winter fishing will also appeal to many. Snowballs, finally.

The only nuance is that in winter you will need to reorient yourself to selling hot drinks, soups and everything else that will help visitors warm up. I think mulled wine would also be useful.

As you can see, this business idea is multi-season.

How to advertise your travel business?

For the successful use of this business ideas you don't necessarily need ads.

In large cities, you are still unlikely to be able to find a suitable place, and in small and medium-sized people, people will discuss some kind of “something is being built there”.

The very discovery of your tourism business should be accompanied by an enchanting holiday that people can notice from afar.

Consider that if you managed to attract enough attention on opening day, you are provided with customers.

Create your own travel business with the site, or look for "your own" business idea in the heading " business ideas».

good luck to you business!

In any free time, people want to have a fun and spectacular family vacation with children! As for megacities, there are no problems with the number of spectacles.

But in small towns with a variety of entertainment, things are not so good. Life in small towns is quiet and peaceful without much entertainment. That is why it is precisely such settlements that are ideal and suitable for the attraction business. Make a business plan for an amusement park, and construction can begin.

Every type of business has its pros and cons, and this one is no exception. According to statistics, there are more than 7 hundred amusement parks on the territory of the Russian Federation, it is not possible to give this figure more precisely, since this type of activity does not require licensing and industry technical regulations. Therefore, it remains not entirely clear what exactly is meant by the name "Amusement Park"? Let's take this question a little deeper.

Types of amusement parks. Family business

In order to figure out which one and in which place it is most profitable to build an amusement park, they will have to be classified into several types. How exactly?

In summer (most often in the central part of the city) in parks, squares, private entrepreneurs put up a children's attraction, such as a trampoline or an air slide.

It usually stands alone, most often it is a family business. A slide or trampoline costs no more than five thousand dollars. But keep in mind that this area of ​​earnings only works in late spring, summer and early autumn before the start of the rainy season.

Such attractions bring the most income in the south in resort towns, where water attractions are also very popular. In summer, children spend family holidays with their parents and love to visit such amusement parks.

Profitable business. Advantages and disadvantages

The next type is already more expensive, but it also allows you to earn several times more. This is a mobile amusement park. One or two roundabouts are no longer enough to create such a park.

To run this kind of business, you will not only need to draw up a business plan for an amusement park in advance, but you will also need to purchase several trucks (to transport all the equipment from city to city), various types of attractions and your own portable power plant.

A business of this kind has both many advantages and some disadvantages. The positive aspects include mobility and ease of installation, dismantling of the park and a quick return on all invested funds. Another plus is that the maintenance of such a park does not imply spending on the improvement of the surrounding area. But there are also drawbacks: it is not known whether it will be possible to obtain permission to install the park in one place or another next time. Local authorities may simply not sign the contract.

Cure for boredom

Still, try to equip on your own a small but stationary amusement park in a small town. To put up game attractions for a business in a small village, you don’t need a lot of financial investments, $ 10,000 will be enough.

The territory on which such a park will be located should not be large, one hectare will be enough. Before starting work, you will have to purchase at least a dozen different entertainment devices for both adults and children, do not forget about the coin attraction.

In a small town, such a park will become just a "lifeline" from boredom. The coin attraction will be especially popular with the population. The only drawback of such a business is still a small prospect. Business growth will be limited by a small area within the city.

Classic variant

For those businessmen who are still thinking about the future, it is worth stopping at the variant of the classic large park. Before you start spending money, don't forget to put together an amusement park business plan.

To build a large park, you will need at least four hectares of land, and maybe more. The choice of attractions now needs to be approached more responsibly, it is worth taking care of their diversity. You should definitely buy several extreme types of attractions that are very fond of modern youth, and they make up 50% of all visitors to the park.

Authorities welcome

The entertainment direction for business, although not young, is open to beginners. It is advisable to start the construction of the park in a city with a population of at least 500,000 people. Why? Yes, because it is in it that the area allows the installation of parks of this type. In addition, stationary parks are usually built in such cities, which local authorities will only be happy to revive at someone else's expense.

Expensive pleasure

Our country is not rich in large parks (more than 10 hectares), equipped not only with coin-operated attractions, but also with new modern devices. Such parks often have on their territory not only various attractions, but also lakes and forest belts. Such projects are already moving beyond the level of economy options, and to fill all these large areas, you will have to spend a considerable amount of money (at least $ 20,000,000).

So far, none of our banks issues a loan for such a large amount of money, even if you provide a bank employee with a well-written amusement park business plan. That is why our country will never become the owner of large and beautiful parks similar to Disneyland.

Park outside the city

And there are no parks that can be classified as “at the crossroads” in our country. Abroad, they are located not within the city, but between cities. Many such parks are being built in Europe and America, and besides, they are in great demand. Naturally, one can hope for the prospect that with the increase in the number of drivers, there will be an increase in the need for personal cars and roadside entertainment.

Which park is profitable?

The turnover of funds received from park services in the Russian Federation for the year is 3.5 billion rubles. The center brings in the most money.

Almost 50% of the capital's residents visit amusement parks. This is despite the fact that, according to experts, such an entertainment area has not yet been fully formed.

An amusement park set up in a city with a population of 200,000 will bring good profits, and if you choose a city with a population of 500,000 or more for this business, you can get more than a decent profit from the park.

If we talk about the metropolis, then it is difficult to get a good profit. Even though residents of large cities are more affluent than ordinary residents of medium-sized towns. They can afford not only visiting amusement rides, but also other alternative entertainment. Therefore, we conclude: investing such a lot of money and building an amusement park in a metropolis is not profitable.

Attachments

Investment in a stationary park will be rather big, even if the land can be rented, still at least half a million dollars must be spent to bring this idea to life.

This is only the initial payment that will be required to open the park. But if there is already a similar entertainment center in the vicinity of the city, then these funds alone will not be enough, you will have to add about two million euros more.

Bet on a children's attraction, parents will never save on their children. In addition, you need to take care of the location in the park of dry closets, catering points, ennoble the landscape throughout the surrounding area.

How much income can you get from such a business?

The income that the park can bring directly depends on how well the amusement park business plan is drawn up.

Suppose that with a total occupied area of ​​2 hectares, the services provided will cost at least 50 rubles, then with such a course of affairs in four years the project will be able to recoup the money spent on it.

Count on the fact that most of the profit, more than 65%, should be received from the sale of tickets for attractions, and the rest - income from other services provided (food establishments and other trade). If the percentage has shifted towards cafeterias, then think about why, with a large visit to the park, people ignore the rides, perhaps they should already be updated.

How to choose the right attractions. What should be the choice?

Attractions for business should also be chosen wisely. If you are not strong in the gambling industry, then it is better to hire a special team for this. After all, the payback of such a business will depend on the correctness of the approach and the qualitative calculation of profitability.

It is in the power of each owner to make sure that the attractions work properly and bring pleasure to visitors. After all the special calculations have been made, and you have already decided on the volume of the future park, proceed to the careful selection of the necessary equipment.

To do this, answer yourself a simple question "who will become potential customers of your park." The choice of attractions depends on the answer, because they must fully correspond to the target audience so as not to stand idle without work. When choosing attractions, do not forget about electric cars, both adults and children love this type of attraction.

The choice is made

Make sure that the supplier of the future equipment is responsible and delivers the ordered devices on time and safely.

A standard amusement park in an average city should have the following rides:

• 4-5 children (to your taste);
• about 5 for the whole family;
• a couple of extreme for youth.

Thus, you will need space for a maximum of 12 rides. Naturally, you can buy less, it will directly depend on your financial capabilities.

Important Points

See if there are similar amusement parks in the area. If there is, then you need to study them well in order to avoid buying similar entertainment attractions, otherwise they simply will not bring the desired profit.

If, nevertheless, it is not possible to avoid repetition, then do not spare money for better equipment (its new variants).

Do not always rely on the price of the goods, study the work and quality of the product itself well. Nowadays, price and quality are not always compatible things. It happens that seemingly inexpensive equipment can give visitors more pleasure than an expensive analogue.

Choosing a new

Basically, the profitability of one or another attraction can be calculated by comparing two figures: the possible revenue and the cost of maintaining the equipment itself, so try to purchase unusual attractions so that the revenue is higher.

However, huge and expensive structures can be very difficult to maintain and operate. Often, such attractions do not gain a large number of people who want to use its services in a small town. That is why the point of buying such a device, one might say, is zero, except for problems, you will not get anything.

Another important indicator is the ease of repair and the availability of parts to replace failed ones. We all know that any, even the highest quality equipment can break down. So think about how much future repairs will cost in terms of money and time, and whether it is even possible with this equipment.

Design

When planning a park, mentally divide it into zones: children's, family and extreme. This will make it much easier and easier for visitors to figure out where to go.

Sometimes it is not enough to buy the necessary, perhaps even the highest quality and newest equipment. It must also be properly placed throughout the park. The future income of this business directly depends on the correct organization of zones.

Remember the story of the entrepreneur Romanov, who decided to change the arrangement of attractions in his park a little, and as soon as he moved the children's area to another place, 30% of the profit disappeared on the same day. Remember, children quickly get used to their favorite swings and their location. If at some point everything changes, the children will continue to take their parents to memorable places, but not find their favorite swing there. Such seemingly simple things can negatively affect the box office of the park. And as soon as Romanov returned everything to its place, the income rose to the previous point.

Understand that children's attractions as a business are very profitable. The design of the equipment layout is as important as the design of the apartment in which you live. Everything should be appropriate and stand in its place.

When arranging attractions, consider the direction of movement of the flow of visitors, they should consider everything well and choose those options that they liked the most. If the traffic is two-way, then make the tracks in such a way that traffic jams are not created, they can cause a lot of inconvenience.

In order to correctly arrange and install everything, the desire and knowledge of the owner of the park is not enough, so it is better to use the services of a qualified designer, a specialist in this field. He will be able to help not only with the arrangement of equipment, but also with the design of the surrounding area, or you can decorate the park in a certain theme, which will attract even more visitors.

"Hibernation"

Of course, an amusement park is a profitable business, but it is seasonal. People go to such parks only during the warm seasons, so the owner of such an institution receives profit from May to September.

During the rest of the year, the park is closed and requires only investments from the owner for its maintenance, conservation of equipment and its storage during downtime. It's hard to imagine people who just crave to use the water rides in late autumn.

So if for 5-6 months this business brings a good income, then the rest of the time is just maintenance costs.

There is an exit

Better inflatable attractions and there can be nothing. When cold weather sets in, the owners simply blow them off and put them away for the winter without spending a single ruble on maintenance.

Mobile parks, which regularly face crossings, will also not be particularly affected in the cold season. All attractions are simply transported to a special indoor complex and stored there until the onset of heat.

As for stationary large complexes, park attractions in winter are going through hard times.