In this material:

The ATV rental business is an economically attractive and promising idea for making money. Although its implementation requires large volume investment, with competent organization The project will pay off in 10-12 months. The main difficulty in renting quadrics is the influence of the seasonal factor. Strict adherence to the business plan will help reduce risks and reach the break-even point by the beginning of the next season.

ATV rental: the relevance of the idea

The goal of the project is to open an ATV rental office outside the city, near recreation centers. The essence of business is to buy Vehicle and renting them out. An ideal place for the implementation of this idea is a resort area in a forest.

People living in large cities feel the need for outdoor activities. Riding cross-country on ATVs just refers to such types of pastime. In Europe, extreme recreation has been popular for a long time, in Russia it is just beginning to gain momentum. There is little competition in this industry so far. With proper organization and promotion, the ATV rental business will bring a stable profit.

A rental office is opened outside the city limits, where a large number of vacationers accumulate, for example, near resort areas, near boarding houses or tourist centers located in a wooded area. People who are looking for new sensations and emotions, having learned about ATV rental, will certainly take the opportunity to ride, because this is a real adventure.

Attention! Some entrepreneurs use beach areas to rent ATVs.

Market and competition analysis

Interest in outdoor activities is growing every year. People willingly combine trips out of town with snowmobiling, bicycles, ATVs or motorcycles. Most types of such transport do not require a person to possess any special skills, which means that the opportunity to ride and feel like a hero is available to everyone.

The target audience is quite wide - men and women aged 18-50 and teenagers who came to rest with their parents. These are people with an average income, lovers of an active lifestyle and thrills.

Before embarking on a project, you need to carefully examine the market - is there a demand for such entertainment in the city. Another important point- Presence of competitors. It is necessary to collect complete information about companies providing ATV rental services, namely:

• what kind of transport they use, whether there are children's models available;
• how many pieces of equipment are in the fleet;
• technical condition of ATVs;
• rental cost;
• what kind Additional services provided by competitors.

It is worth asking for reviews of companies that are already operating in this region. The information obtained will help to find weaknesses in competitors and not repeat their mistakes.

Pitfalls and project risks

Having opened the rental of ATVs, the entrepreneur needs to be prepared for the fact that the transport will be idle during the cold season. Seasonality is the main risk of the project. The peak flow of customers is expected from mid-April to the end of October.

Attention! The problem of seasonality can be solved by purchasing not only ATVs, but also snowmobiles.

In the process of work, a businessman may encounter various unpleasant situations, for example:

1. Vehicle damage. When driving over rough terrain, the appearance of scratches and chips on the car body is inevitable. Due to violation of the rules of operation, more serious breakdowns of ATVs are possible. To avoid the occurrence contentious issues, a contract is concluded between the client and the company, which describes in detail different variants damage and how to compensate for it.
2. Staff dishonesty. In the absence of a manager, rental employees can give the vehicle to customers and appropriate the money. The use of GPS beacons and CCTV cameras will help to avoid such problems.
3. Decreased customer interest. Those who have already used the ATV rental 1-2 times, in most cases do not come back. Vacationers want to get new sensations, go through different routes. To keep their interest, you will have to make a lot of efforts, for example, organize competitions with valuable prizes.

organizational plan

The organization of ATV rental business begins with its legalization. At the next stages of work, the entrepreneur will have to solve issues related to finding a suitable place and arranging a skiing track. Then you need to purchase vehicles and hire staff.

Activity registration

There are two options for registering an ATV rental – individual entrepreneurship or society with limited liability. The first is the most preferable if it is intended to create small business. For those who plan to open several more rental points in different cities in the future, the organizational and legal form of an LLC is suitable.

The recommended system of taxation is simplified. OKVED code - 71.21.1. "Rental of other vehicles and equipment." Vehicles with an engine capacity of more than 50 cu. cm must be registered with Gostekhnadzor.

Where to open ATV rental?

One of the most difficult issues to be solved is the choice of a rental location. With a limited budget, building an artificial track will not work. The ideal option is to rent a piece of land in a forest belt, laying one or more routes there.

The main requirements for the place of rental:

• beautiful terrain;
• convenient location;
• the possibility of creating new routes.

Garage rental

ATVs need to be stored somewhere. For these purposes, a small hangar or garage is suitable. It is important that it is located near the highway. Part of the room should be reserved for receiving visitors. This area is equipped with furniture - an administrator's desk, armchairs or a sofa for clients.

Purchase of equipment

When choosing equipment, it is worth giving preference new technology. When buying ATVs in bulk, the supplier company will provide a discount and give a guarantee for the goods. With a small start-up capital at your disposal, you will have to purchase used vehicles. In this case, the entrepreneur may be faced with the need for unscheduled repairs of equipment.

Client Security

Riding ATVs carries the risk of injury, so it is worth taking care of the safety of customers in advance. It is necessary to purchase several protection kits. You will need helmets and special vests, as well as elbow pads, knee pads and protection for the hands.

Attention! The ATV column is always led by an instructor. To ensure safety, drunk people are not allowed to drive vehicles.

The entrepreneur must draw up a contract that details the relationship between the client and the business owner. Everything is written in it possible problems arising during the operation of vehicles, and methods for their solution. Together with a lawyer, they make a safety briefing. Before arrival, customers study it and certify the contract with their signature.

Attention! The client is not responsible for the breakdown of the chassis or engine of the ATV.

Pricing

ATV rental prices vary by region. For example, in the capital, the cost of one hour of skiing is 2500-3200 rubles, and in cities with a population of 500,000 - 1600-2000 rubles. Defining pricing policy, it is necessary to take into account the level of income target audience in a particular area and the costs that go to fuel, repairs, rent. The cost of rental from competing companies should be taken into account.

Sample list of company services:

• passing the route for beginners (18 km) - 1800 rubles;
• route "Drive" average level (36 km) - 3600 rubles;
• safari for experienced (46 km) - 5000 rubles;
• expedition (route length 50 km, duration - 4 hours) - 7000 rubles;
• Quest on ATVs (trip duration 2 hours) - 4000 rubles.

Staff

On the initial stage work, you need to hire several people in the state:

• 2 instructors;
• 2 administrators;
• 1 maintenance technician.

The management of the company will fall on the shoulders of the business owner, and bookkeeping can be entrusted to a remote worker.

Advertising: how to attract more customers?

• dissemination of information in local media;
• advertising on billboards;
• distribution of leaflets;
• creating your own website;
• promotion of groups in social networks;
• Yandex Direct.

At the initial stage, do not neglect cooperation with travel agencies, because they have direct access to the target audience . You can pay the owners of recreation centers for what they will recommend interesting entertainment to their guests.

Financial calculations

ATV rental business requires a large amount of investment. Given that the project is dependent on the seasonality factor, it is important to find out how soon the investment will pay off. The above calculations are approximate, as the cost of renting land and equipment in different regions is different.

Investment in the project

To open a business, you will need to spend on:

• paperwork - 4000;
• land lease - 100,000;
• purchase of 4 ATVs - 1,000,000;
• equipment - 80,000;
• hangar rent - 30,000;
• purchase of furniture for the customer reception room - 30,000;
• advertising - 40,000;
• legal services - 6000.

Total: 1,290,000 rubles.

Current expenses

On a monthly basis, the business owner will allocate funds to support the project. This includes spending:

• pay wages personnel with deductions - 110,000;
• maintenance of equipment - 20,000;
• garage rental - 30,000;
• fuel - 50,000;
• land lease - 100,000;
• advertising, website promotion and maintaining groups in social networks - 30,000.

The total amount is 340,000 rubles (excluding tax deductions).

Income, profit calculation and project payback

The amount of income depends on the number of people who want to ride ATVs. An influx of customers is expected in the warm season. Average check for the passage of the route is 2000 rubles. With a workload of 10 clients per day, the monthly revenue will be 600,000 rubles. From this amount, current expenses should be subtracted to calculate profit: 600,000–340,000=260,000.

Investments in the project will pay off not earlier than in a year, since in the first months it is impossible to reach the planned level of sales, and at the end of the warm season there will be a lull. The second year of work will be more productive, the ATV rental will start to receive net profit in the amount of 180,000–250,000 per month. Some of this money can be set aside to buy a few snowmobiles for the winter.

In order for the ATV rental project to be successful, you need to draw up a business plan for the company and clearly follow its points. At first, you will have to actively engage in promotion on the Internet and invest in an advertising campaign. When the investment pays off, the entrepreneur should work on creating new interesting routes and expanding the list of services. This will not only attract new customers, but also keep old ones.

Buy a ready-made business plan

In the market for the sale of motorcycle equipment, the leading positions are occupied by Japanese manufacturers, up to 70% of the total number of sales. This models such as: Yamaha, Kawasaki, Suzuki, Honda and many others. Back in the 90s, a lot of used motorcycle equipment of Japanese origin was brought to Russia. The main supplier in Soviet time, a Czech company producing the world-famous Java brand, today no longer brings its products to Russia. And before - it was the most popular motorcycle of those years, among other motorcycle models. To date, there are also European representatives with their brands of motorcycles: BMW; Ducati. Of the Russian representatives, only one Irbit motorcycle plant "Ural" remained, which still sells its motorcycle equipment. Plant them. Degtyarev, who used to successfully assemble and sell Voskhod motorcycles, now assembles and sells Chinese Lifan scooters. And the IZH plant was closed altogether. In order to start doing this type of business, you need to know something about it in more detail. For example, why, having a rather big demand in Russia for motorcycles, it is in stores and motorcycle dealerships, and is practically not for sale. The fact is that immoto stores make a very large markup on goods. Explaining this with the costs of bringing goods from abroad (intermediary services), as well as for carrying out "pre-sale preparation". But really. This is not reality. It's just profitable for a motorcycle dealership to sell one motorcycle at such a price than three at a lower price. Since they prefer to buy motorcycles in order to ride especially young people, or to drive on the track for pleasure, or just for stunt riding, it is more profitable to simply rent motorcycles. Ride and pay, decided to ride again, rented a motorcycle again. It's not expensive, and you don't have to think about a room to store it, and with repairs - no problem. That's why young people under 30 do this by not buying motorcycles. The only clients of motorcycle dealerships are wealthy people who are well versed in motorcycle technology, and can really appreciate the advantages of a particular model. They do not look at the price, but buy the motorcycle model that they have been looking for for a long time, or ordered, to order from a motorcycle dealership, or simply the motorcycle model they like. They buy both for themselves and as a gift, for example, for a son, nephew, godchild, etc. In order to start a business, and it really makes a profit, you need: 1. Rent an area for the sale of motorcycles. 2. Prepare everything Required documents, both for entrepreneurial activity and winding equipment (passports, customs clearance, payment of tax collection). 3. Determine what motorcycles and from which country you will bring, talk to the dealers of those countries. And remember that 30% of success depends on communication, the ability to negotiate, bargain, conclude and sign contracts. 4. Decide whether you will also supply motorcycle parts for motorcycles. If so, for which types of motorcycles, which manufacturer, and in what quantity. Trading in motorcycle parts is very profitable, if all the same, you will be engaged in the drive and marketing of motorcycles, then trading in motorcycle parts will not hurt you. This is an additional profitable income. Motorcycles break down as often as cars, and sometimes it can be very difficult to find one or another part for a certain brand of motorcycle, a certain year of manufacture. So it turns out that the owner is ready to pay any amount of money for the parts he needs. 5. Also, it would not be bad to draw up a business plan, where to calculate income, net income, and take into account and subtract all the minuses and disadvantages of this type of business. It is necessary to take into account the rental of premises, salaries to employees, taxes, customs duties, road tickets (after all, you will have to travel very often and conclude the necessary contracts for the supply of motor vehicles). Even if you yourself do not do this, you will have to hire a person who will negotiate on your behalf and represent your side. So that transport services, must be included in the article - expenses. 6. Determine also for yourself whether you will also deal with used motorcycles. Used motorcycles are cheaper than new ones, and therefore are in great demand among the population. 7. Will you run your business alone, or will you attract a partner, or even two or three. How big will your endeavors be? Motorcycle sales business, if started correctly, will bring a pretty good income. Sales reach up to 10 million rubles a year, even if you make only a 30% mark-up on the cost of motor equipment, and pay all the necessary taxes, then the net profit per year will still reach from 2 million rubles to 5 million rubles. It is possible to bring models of motorcycles, as well as spare parts, to order. To do this, with the client - the customer, it is necessary to discuss the model, color, delivery time and prices.

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Off-road adventures in three or four wheelers are becoming more popular. Target market may include not only enthusiasts. For example, scientists or families who decide to use machines to explore remote areas. Knowing carefully the off-road potential of your area, you can rent ATVs in Russia.

Business Features

Unlike buses, quads provide a degree of independence and direct access to points of interest. For some tourists, the feel of the wind as they make their way through unfamiliar terrain is enough to justify the chosen tour.

Evaluation of competitors

Long before, in ATV rentals, it's a good idea to determine what the competition looks like. Try to create a list of competitors near you. Just enter your city in the search engine to get a list of travel companies in your area.

Before you open an ATV rental, make sure you fully understand the competitive landscape and the location where the new ATV rental will open.

Inclusion of competitors in co-authors

If you are serious about how to make money from quad bike rental, it is important that you learn from people who are already in business. It is highly unlikely that local competition will speak to you.

However, who owns a tourism business on the other side of the country may willingly agree to discuss the industry with you.

The chances of achieving the main goal of prosperity in a new business are greatly improved when you find. Moreover, there is an opportunity to benefit from the previous work of others and their lessons learned. However, before you get into touring, it's worth researching whether franchising can make your startup process easier.

Pricing

If you are the only ATV rental company, you have more flexibility with the price compared to the competition. Most rates are based on rental time and type of quads. More powerful machines cost more. Refundable deposits are another fee if the customer does not return the vehicle or causes damage.

First of all, develop a rental schedule for ATVs. For example, for an hour, a full day, or several days for customers who go on long-distance routes. If you provide helmets, gloves, and goggles, add these costs to your pricing structure.

Ways to promote your ATV rental

• Work with local tourism boards to get information about customers in your area.
• Create a website related to outdoor recreation opportunities in your area.
• Participate in forums catering to four wheel drive enthusiasts.
• Place brochures in nearby hotels, restaurants, and other public places.

ATV rental is a business with a quick payback. Since this type of service appeared in our country not so long ago, the competition in the market is quite weak and you can make good money with just a few ATVs. But you need to take into account the fact that any business related to extreme sports is accompanied by high costs.

You must understand that you can, of course, open an ATV rental at any time of the year, but it is better to develop a plan in such a way as to do it in the spring.

Depending on the climatic zone in which you live, this business can be purely seasonal - late spring-early autumn. But even if winter does not spoil you with snow, it is worth considering that people are much more willing to spend time outdoors in the warm season. By the way, as an option for expanding your business, you should consider purchasing snowmobiles to avoid downtime in winter period. The payback of rental directly depends on the location. In resort areas, rental will pay for itself in a season, in other places it will take about a year.

What is a business plan and why is it needed?

Before deciding to open an ATV rental, you need to thoroughly study this type of activity. AND the best way not to overlook anything would be writing a business plan. Describing point by point all the subtleties of the case, you yourself realize whether this type of activity suits you personally and whether you are ready for possible costs and problems.

A business plan is an accurate and specific description of a business project. If you are looking to invest from outside, you simply cannot do without a business plan. All data that will be presented in your business plan must be accurate and verified. It is better to check all the information personally to be sure of its veracity. The main idea must be clearly defined. We choose the language of presentation as concise as possible.

Since you are writing a business plan not only for yourself, but also for potential investors, pay special attention to the first and last points of the plan. People will start reading your plan with one of these parts, and if they are not interested in it, your project will not be considered further.

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How is a business plan built?

Any business plan is drawn up according to a certain scheme. It is universal for anyone and should reveal all the prospects of this direction.

• general description of the project;

This paragraph should show the relevance of this type of business, describe the potential consumer of your services and have a brief analysis of competition in the market. Also, do not forget about your development prospects.

• legal issues;

At this point, you need to indicate which of the types entrepreneurial activity you choose and why.

• financial aspect;

One of the most difficult points, since you have to calculate not only the expected income, but also all regular expenses. The main thing is to describe how much money is needed to open such a business, without missing any of the expense items.

• risks;

At this point, it is necessary not only to describe the possible risks, but also to prescribe ways to solve possible problems.

• conclusion;

At the end, you draw final conclusions, which should be logically based on all of the above.

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The main points of the project description

The first thing you learn is competition. Although it is not high in this business, it still exists, especially in recreation areas, since here the popularity of rental is much higher.

Pay special attention to the list of services provided. you can offer routes of different lengths for beginners and professionals. True connoisseurs of such a holiday are willing to pay 15%, sometimes 20% more for the opportunity to ride in rainy weather. It is worth considering the options for VIP services. Each non-standard idea will increase the popularity of your rental.

Describe the potential consumer of your services. This item will be of particular relevance in the development of advertising.

Registration of an object of entrepreneurial activity. Two registration options are suitable for ATV rental - IP ( individual entrepreneur) and LLC (limited liability company). The choice of one of the registration forms will determine your rights and obligations as an entrepreneur, the details of reporting and the percentage of tax.

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Project financial planning

Initial costs:

• purchase of equipment. At the first stage, if you want to save money, you can try to buy used ATVs. But in this case, they need to be examined by a person who is well versed in this type of technique. Otherwise, you may face many problems with repairs in the future;
• rent or purchase of premises for storage of equipment;
• land lease for the route;
• paperwork. It may be necessary to consult a lawyer;
• purchase of sets of equipment (according to the number of ATVs) - a helmet, protection for knees, elbows, chest and gloves;
• inspection and registration in Gostekhnadzor.

Monthly costs:

• rent (if the premises are not purchased) and utility bills;
• fuel;
• salary for instructors and mechanics;
• spare parts.

Separately, it is worth mentioning the advertising of your business. ATV rental requires a fairly active advertising campaign. you can use the different ways available to you to promote your project: from handing out flyers to billboards on the roads. One of the very effective ways advertising this business is to promote it to in social networks. If finances allow, you can also open a website that will be a presentation of your business. Do not forget that this type of recreation is preferred by tourists, pay attention to the possibility of concluding an agreement with travel companies. You will need advertising not only at the first stage, develop a plan for a regular advertising campaign.

It is worth remembering that in any business there is one more item - unforeseen expenses. For this section of the budget, it is worth laying at least 30% of the total amount of expenses, both initial and monthly.

ATVs are a convenient mode of transport for overcoming forest, water, mountain and other difficult road sections. Such vehicles are much more compact than cars, more powerful than bicycles and more stable than motorcycles.

The high cost of ATVs is reflected in the fact that few owners of four-wheeled ATVs are found on Russian roads. For such a price, fans of extreme competitions prefer cars. On the one hand, there is a great desire to become a member of the off-road driving team, and on the other hand, the investment of a large amount of money to buy an expensive vehicle.

Opening of ATV rental

This dilemma provides a unique opportunity for entrepreneurs and businessmen to open ATV rental.

Genuine interest in this type of off-road movement, the desire to overcome the difficulties that arise in this case, to increase adrenaline - all this provides broad prospects for the development of this business, which will take its rightful place in the extreme sports industry. In addition, the increased demand for such outdoor activities also contributes to the development of the ATV rental business.

Rental shop formats

The ATV rental business is represented by two formats that allow you to determine the initial investment that is necessary to open a rental office. The first format includes the creation of a traditional rental office operating on standard scheme providing customers with a vehicle and making a profit for the service provided.

The second format is represented by an entertainment center for fans of off-road driving. It includes services for providing customers with rented equipment and further entertainment for visitors. This format of entertainment is distinguished by cosiness, comfort and high quality of service. To create a full-fledged entertainment center, they invest more money, unlike the first option to open a traditional rental point, which is much easier and faster to organize at a lower cost.

Features of an ATV rental business

After determining the format of the future business, they develop a business plan for renting ATVs. It will provide a complete picture of entrepreneurial activity, including income and expenditure items. To create a complete entertainment center start-up capital will be required for arranging difficult sections of the route and an office located next to the route. It is desirable that the rugged terrain contains:

• ravines;
• swamp;
• the river;
• hills and uplands.

This will become the best option for the construction of the route, which will be satisfied with potential visitors. The boundaries of difficult road sections are marked with special flags or other identification marks.

A prerequisite for starting a business of any format is the availability of office buildings and warehouses. When creating a regular rental point, it is allowed to locate an office within the city or near it. An office space will be required for documentation and meetings with clients. Warehouses are designed to store ATVs. Dry closets, sheds with barbecues, showers will significantly expand the customer base and create comfortable conditions for lovers active rest. In addition, they will bring additional income.

At the final stage, equipment is purchased. A batch of ATVs for rent is one of the main tools for making a profit. Models and types of purchased equipment depend on the financial capabilities of the businessman. If available large sum start-up capital, then the ATV fleet will have new and best world models. The second option, which involves buying used vehicles, is suitable for a novice entrepreneur with a modest initial investment. Foreign used equipment markets provide a large selection of ATVs that can easily overcome difficult sections of rough terrain. ATV rental shop usually contains 8-10 pieces of equipment. Used motor vehicles from China are of low cost, but their quality leaves much to be desired. The best solution would be to buy a batch of used ATVs from Japan. It will save cash and give you confidence high quality technology.