Holiday agency - 2 risks that can deprive profits + 3 schemes for working with personnel + 5 effective advertising methods for the agency.

Capital investment in the agency: 150,000 rubles.
Agency payback period: from 8 months.

is no longer the line of business that is focused exclusively on the VIP category of customers.

The demand for various events has grown so much that it has created a vast niche in the service market.

And everyone can try to take their place in it.

And yet: you are far from the first who decided to make money on holidays.

How to become successful?

Is it possible to start a business with minimal investment?

Or do you need a whole staff of professionals of all stripes and expensive equipment to succeed?

You will find answers below.

Analysis of the possibility of opening a holiday agency

Before you open a holiday agency, it is important to “test the waters” in your area.

High competition is a ubiquitous phenomenon.

However, some can become almost monopolists in their small town.

There is a downside to this state of affairs: sometimes a service does not “appear” simply because there is no need for it.

So do not be too lazy to assess the demand in the city, the needs of the population, its ability to pay.

Decide on a list of services and draw up a detailed portrait of your “target client”.

If you are "lucky" to have competitors, you can analyze their work under the guise of visitors.

What you need to pay attention to:

1. List of services and their demand.
2. Reviews of clients about the spent holidays.
3. The quality of video and photo reports.
4. Price list for the services of the holiday agency.
5. Potential weaknesses and clear strengths.

What documents are needed to open an agency for organizing children's parties?

Without the necessary paperwork, it is only necessary to “test a niche”, but not to conduct an active activity of an agency for organizing children's and adult holidays.

This will not only negatively affect the image and prestige, but also interfere with the conclusion of labor agreements and may result in fines from the tax office.

In the worst case, the agency will be closed.

So spend some time and money to register as an individual entrepreneur (to work exclusively with individuals) or an LLC (to serve legal entities, institutions).

As for the choice of OKVED code, the main one is 90.01.

Of the minor ones, you can specify 59.11, 90.03 and 59.12.

There is no need to obtain additional licenses and permits.

Moreover, the holiday agency may not use the cash register.

But you need to be thoughtful.

In this business, the "name" plays a particularly important role.

Choosing the right location for your agency

Agree, this is a major savings item.

However, meetings with clients “in neutral territory” are not very convenient, and besides, they are not very respectable.

If you are ready to allocate some amount for rent, choose a room with an area of ​​at least 50 sq.m.

Such an area should be sufficient to divide into three zones:

• workplace of the sales manager;
• client area;
• a place to store equipment and suits.

Opening an agency for organizing holidays with minimal equipment

But if you are planning to start “in a serious way” and will equip a separate workplace in a rented office, you will need the following set of equipment:

Item of expenses	Amount (rub.)
Total:	39 000 rub.
Desk and chair for sales manager	7 000
Sofa and table for clients	11 000
Laptop	15 000
wifi router	3 000
Mobile phone	3 000

Recruitment

It is they who are the key link: they are developing ideas, contacting clients, decorating the environment, creating or buying props, and so on.

The number of employees of your particular company depends on the list of services that you plan to provide.

There are three schemes for organizing the work of the agency for children's and other holidays:

A large agency has its own extensive staff of specialists in various fields, and independently organizes any holiday on a turnkey basis.

Requires significant financial investments and labor costs at the start.

“On the balance sheet” of the company no one is listed, and employees are selected for a specific event.

Most beginner owners of holiday agencies prefer to work with contractors, because this option is the most financially affordable.

But there is in this barrel of honey and fly in the ointment:

• the contractor works on his own, so you cannot guarantee that everything will go smoothly;
• the average mark-up for such services is up to 15%; this is the maximum amount of profit from the event that the holiday agency will receive.

1. The most stable and common job option is still a combination of the two options above: having a few key employees in the state and attracting contractors for other services.

   "From outside" they hire dancers, magicians, clowns, animal trainers - that is, all those who will not be required regularly.

   But in the state it is usually enough to hire three people.

The staff of a small holiday agency might look like this:

Search for contractors for a holiday agency

The host is the person on whom the holiday will “keep”.

He must find an approach to any guest, make sure that no one gets bored, be able to resolve conflict situations in the bud.

Before the holiday, he carries out serious preparatory work, develops personal scripts and details.

Often, the opinion that will develop about your entire company as a whole among those who are present at the holiday depends on the behavior of this person.

Therefore, it is important to choose 2-3 reliable contractors and cooperate with them on an ongoing basis.

It is conditionally possible to define three categories of leaders:

budget segment.

Novice presenters or, conversely, people of "age".

As a rule, they do not differ in creativity.

You can find such people in the nearest DC or on classifieds sites.

Main group.


Average prices, a portfolio, energetic, sociable, versed in current trends.

Often these pros have their own customer base.

Often they "locate" themselves - they send their resumes.

Hosts who deal only with major holidays.

Prices, respectively, are high - from 30,000 rubles per event.

It is worth looking at specialized forums or using the recommendations of other holiday agencies.

Artists and various show programs are easy to find: they all have personal websites or at least publish information about themselves on forums and classifieds sites.

Be sure to look at the portfolio before hiring contractors for the holiday.

For most, it is important to have a video that will demonstrate the work "live".

Also, do not be too lazy to study reviews about the quality of the services provided on the Internet.

How to advertise your holiday agency?

Depending on the list of services provided, these can be parents (children's holidays), corporations, newlyweds, birthday people with an average and above average income level.

To promote a company for organizing holidays, use the following methods:

Order designers to develop a booklet with a brief description of services and business cards.

These materials should be distributed in places where your target audience is.

Create a personal website, but do not spare finances for it.

Texts should be literate and selling, photos should be of high quality, prices should be relevant.

In the future, you can hire a specialist to promote the resource - this gives a significant increase in customers.

Join a charity fair or arrange a party for children in a city park.

This will increase the recognition of the name.

1. Become a member of forums for organizing and holding holidays, and also actively communicate on websites for parents (if you organize children's events), on resources about weddings (if the target audience is newlyweds).

Do not forget to take pictures of the holidays that you spend, shoot video cuts.

Use this material to regularly update your portfolio.

One unfortunate situation can become a stain on the reputation.

Do quality work, and information about you will spread.

How much money would it take to open such an agency?

The amount of start-up capital depends on the list of services, the form of cooperation with performers, and the set of equipment.

Consider the cost items for organizing an average firm.

Capital investment in business

Regular investment in business

As a business scales, recurring business spending can grow exponentially.

However, in the first months, the amount can be relatively modest:

Holiday agency payback periods

However, gradually the profit will grow (it will take 6-7 months).

Let's estimate the potential profit after six months of the company's operation:

• 4-6 events/month;
• "average check" - 50,000 rubles;
• average income - 200,000-300,000 rubles / month;
• the amount of profit - from 140,000 rubles / month.

With such indicators, an event agency can pay off in 7-12 months.

The main thing is to achieve a stable flow of customers and increase the average bill.

His experience in opening and running a business for organizing holidays

shares a successful Russian entrepreneur in a video:

Potential business risks in the event industry

Seasonal demand.

This risk is more typical for children's parties and corporate-oriented agencies.

Since the most activity of these categories falls on the New Year period.

Regular emergencies.

Each event is "built" from scratch.

Therefore, it is simply impossible to predict all punctures.

Artists caught in a traffic jam, a power outage, mixed up scripts - anything is possible.

It is impossible to prepare for this, but you can develop the skill quickly and with a smile to solve any difficulties.

Event organization agency- one of the most relevant business ideas for our time.

Celebrating in style and on a grand scale has become not just a fashion trend, but even an essential attribute.

What used to seem like a whim of the “rich” is now actively used by people with an average income.

Therefore, despite the growing competition, there is still room for new “players” to enter the event services market.

Perhaps you should take it?

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What do you need to arrange a great unforgettable holiday? It was once believed that a table with snacks and drinks is enough, but today the situation has changed. Now the usual feast is not enough - for the holiday to be a success, you need to come up with something enchanting - with a performance, competitions and incendiary fun. That is why more and more weddings, corporate parties and even presentations are partially or completely entrusted to specialized agencies. Fun and good mood may well be profitable, so it makes sense to figure out in detail how to open a holiday agency.

What will your agency be like?

The first thing to do is to decide what will be the specialization of your enterprise. Children's and family holidays, weddings, corporate events - it will be quite difficult to cover everything at once. Although if you have sufficient experience in this area, a large staff and there are financial opportunities for the implementation of various projects, you can open a general agency.

We draw up documents

To open an agency for organizing holidays, it is best to choose registration as an individual entrepreneur - this way bookkeeping is much easier. OKVED in this case, you need to choose 92.3 and 92.72 - these codes denote all types of activities that will be needed during holidays, celebrations and parties.

An event agency does not need a license, so after going through a simple registration procedure, you can immediately start working.

Room and equipment: what you need

In order to get by with a minimum investment, some agencies start work and search for orders without having premises - their own or rented. Meetings with potential clients in this case are scheduled, for example, in a cafe. It is difficult to call this a good decision: reputable clients are unlikely to turn to such an organization, which means that you can not count on high earnings.

Renting an office space and decorating it properly is the first thing to do when starting an entertainment business. Moreover, it is desirable to locate the office in a prestigious area, and approach its design with a certain amount of imagination. Designer finishes, photographs from successful events, equipment for viewing slides and videos - all this will testify to professionalism.

The office can be small - just a meeting room for meetings with clients and an office where managers will work. In addition, you will need a warehouse where you can store costumes, equipment and props (it will become quite large over time), but it is not necessary to combine it with an office: you can find a cheaper room.

It is very important for the agency of holidays to get their own transport - a minibus or mini-van. Hiring a car whenever you need it will be quite expensive.

Agency staff

To start a holiday organization business, you will need two specialists - a sales manager (he will be in charge of advertising the company and finding clients) and a creative manager (the one who will be responsible for the creative part of the process: writing scripts, generating ideas, developing concepts). If you plan to perform one of these functions yourself, at first it will help to reduce costs, but this should be done only if you do not doubt your professionalism and have the relevant experience, if not, it is better to entrust these issues to those who handle them properly.

Your agency will also need an entertainer (master of ceremonies) and a driver (if you don’t have a car, you can look for a driver with your own transport, it will cost a little more).

The rest of the staff may be freelancers, but to get started you'll need a solid base of creative teams and artists that you can bring on board if needed. It can be:

• djs,
• musicians,
• singers or musical groups,
• circus artists: clowns, acrobats, magicians, jugglers, etc.,
• fire show organizers
• dance groups or dancers of exotic dances,
• pyrotechnics.

In addition, your agency may need:

• decorators,
• florists,
• photographers,
• videographers.

Agency advertising

Over time, satisfied clients will make good advertising for the agency: people usually share their impressions of holidays - weddings, anniversaries, corporate parties. They post videos and photos on the Web and are happy to answer questions, telling where they went and how much this pleasure cost. So just doing your job "excellent" is already a good advertising strategy.

However, at first you will have to make sure that you are noticed. A variety of types of advertising are suitable for this - business cards and booklets, ads on local radio and television.

An important part of the advertising campaign is the creation of your agency's website. Increasingly, potential consumers of services are looking for a suitable contractor on the Internet, and this must be borne in mind. The website of the holiday agency, like the office, should be bright, interesting and eye-catching. It should contain detailed information about the services you offer, the company's offline coordinates, and a feedback form with the ability to order a manager's call.

Another way to inform customers about yourself is to advertise in popular groups and communities on social networks (of course, not in any groups, but only in those that are related to your locality).

Income and expenses

In order to accurately represent future expenses, before you start organizing holidays, you will need to draw up a detailed business plan, taking into account the situation in your locality. To do this, it will be necessary to study market saturation, demand and opportunities for growth.

According to rough estimates, the purchase of props and equipment will require about 200 thousand rubles (if you rent equipment, the initial investment may be less, but this is not very convenient and much less profitable, so it’s better to buy it anyway).

Renting an office will cost about 20-25 thousand, payment for the work of permanent employees will be about 60-90 thousand monthly. The rest of the project participants can be paid a certain share of the payment for the holidays in which they participate.

If in the first months of the agency’s work there are not so many orders (2–3 orders for 50 thousand rubles each), and then their number and cost increase (6–8 orders for 70–80 thousand rubles), the agency can pay off in just a few months - year.

Today, many aspiring entrepreneurs are turning their attention to the business of organizing holidays. This is due to small investments, minimal risks and the ability to reach good profits. This business is especially popular in large cities, where both individuals and large companies turn to such agencies. In this article, we present a detailed business plan for organizing holidays, which will allow you to start the project correctly.

With the right approach, the business of organizing holidays will be a good way to invest. Despite the high competition, this project is highly profitable and can bring a very serious income.

Pros and cons of business ideas

Having decided to open an agency for organizing and holding holidays, it is important to analyze the pros and cons of this project in order to correctly assess the risks and opportunities for business development.

1. High demand. Today there is a trend in the provision of such services and more and more people want to see the holiday bright and colorful. You can't do without the appropriate equipment, decor, the work of leading and professional designers.
2. Regular customers. Despite fierce competition, creativity and quality will help build a loyal customer base.
3. High yield. With a well-built marketing strategy and a professional staff, you can quickly reach payback and good profitability.
4. Minimum investment. This will allow a person with minimal savings to enter the market. The biggest expense item in this business will be advertising services.

Flaws:

The main disadvantage of such a project is high competition due to high demand.

In order to stand out from the competition, it is very important to correctly define your target audience, recruit a staff of professional creative people and instantly monitor all fashion trends in this direction.

List of agency services

This business is associated with the provision of services for the organization of various events, celebrations, theme parties.

Depending on the chosen target group, it is important to determine the direction of the agency's work.

These can be wedding celebrations, corporate events, children's parties, fashion shows, exhibitions, conferences, etc. You don't have to stop in one direction. To attract customers, it is better to use several options at once.

Today, customers want to receive a turnkey service, so I offer the organization of holidays and various events, it is very important to think through everything to the smallest detail.

Market analysis

In the business of organizing events, it is very important to correctly determine your target audience. The format of the business, the channels for finding clients and promoting the studio will depend on this.

When conducting a competitive analysis, pay attention to the following points:

• children's age;
• the main activity of the studio;
• schedule;
• list of services;
• price niche.

One of the main risk factors for any entrepreneur, of course, is competition. It is on its level that the possibility of promotion in the market, attracting customers, etc. depends. Many beginners make a serious mistake by ignoring this external factor, in which they make a serious mistake. This does not allow you to correctly correlate the potential of the business and assess its weaknesses.

In this segment, you should immediately take into account the high competition. This is due to the demand for these services, the ability to reach a good income and minimal investment.

Definition of the target audience

When starting a business, it is important to understand who your services will be designed for: economy category or premium.

The number of specialists, the level of repair, the choice of premises and service depend on the correct definition of the target audience. An analysis of the competitive environment will help determine in which price segment there is a shortage and it would be advisable to occupy this niche.

Conventionally, customers can be divided into three groups:

1. Wealthy. For such clients, the originality of the presentation, the name of the company is very important. They are ready to pay a lot of money, which allows them to realize a lot of ideas. By choosing this group of people as the main target audience, you can count on a good income. Just keep in mind that the amount of investment, the level of professionalism must be appropriate.
2. Average wealth. This target audience will ensure the stability of income. As a rule, such clients clearly know what they want and are ready to pay for highly qualified staff, for quality service.
3. Economy option. This audience will not bring a lot of income, will not allow you to reveal your creative potential due to a limited budget, in fact, but investments here can be very minimal.

Definition of pricing policy

In order to enter the market and occupy your niche, it is necessary to correctly determine the pricing policy and offer the consumer the best value for money. It is this criterion that is taken into account by the client when selecting such studios.

If your main competitor will be large studios that have been operating on the market for more than a year, bet not on price reduction, but on the provision of branded services. It is necessary to bet on creativity, quality. As a rule, large companies have a large advertising budget. As a rule, the main clients here are companies that order corporate parties, so their budget is quite large.

If you are planning to occupy an average niche in the market, and small companies providing services to individuals will be the main competitors, then you should focus on price. But it is not recommended to underestimate the price. Offering the lowest price on the market, you simply cannot keep a staff of professionals. And the staff in this business plays a big role.

During the market analysis stage, it is important to perform a SWOT analysis that takes into account the external and internal factors that affect the success of the firm.

Strengths

• the possibility of an individual approach;
• a wide range of services;
• advantageous location;
• relevant and original ideas;
• excellent level of service;
• minimum investment.

Weak sides

• lack of experience in the market;
• strong competition;
• lack of regular customers.

Possibilities

• business development and opening of branches;
• creating your own website;
• high profitability;
• the ability to cover a large segment of the market;
• a possible increase in demand in general;
• the possibility of providing additional services.

• price fluctuations or dumping by competitors;
• emergence of new directions from competitors.

In addition to this plan, make a table that will allow you to analyze and identify the risks and opportunities of the project.

Examine the factors of competitiveness according to the following criteria:

• individual approach to clients;
• range of services;
• price policy;
• reputation;
• location of the studio for organizing holidays;
• schedule.

organizational plan

In order to launch a project and successfully enter the market for organizing holidays, you must gradually complete the following steps:

1. Register a business.
2. Find a room and sign a lease.
3. Purchase furniture and office equipment.
4. Hire staff.
5. Organization of advertising.

Business registration

To conduct business in this direction, a simple registration of an individual entrepreneur will be enough. Therefore, the process of paperwork will not take much time.

The business registration scheme is as follows:

1. Submission of documents for the opening of IP.
2. The choice of the form of taxation.

Mandatory is an application, a passport and payment of a fee in the amount of 800 rubles.

As for the form of taxation, experts recommend choosing a simplified one.

• passport of a citizen of the Russian Federation;
• IP registration certificate;
• a document confirming tax registration;
• a lease agreement for premises;
• medical books of employees (in the event that you hire staff);
• permission from the fire service and the sanitary and epidemiological station.

Room search

The premises in this business play a role rather from the position of demonstrating their status, rather than serving to attract customers. As a rule, clients contact such studios by phone, via the Internet, etc.

Despite the fact that you will receive most orders by phone, the absence of an office can cause serious concerns in the client about your reliability and competence. It is very difficult to interest a client during field negotiations. It is difficult to take all the catalogs with you, show examples of work, etc.

In the event that a client comes to a meeting in the office, he should see the style and renovation of the interior, which corresponds to the price range that you set for your services.

An excellent option would be to choose an office in the city center. You should not rent a room on the upper floors, it will be difficult for visitors to find you on foot.

It is necessary to purchase good quality furniture for staff and clients, office equipment, printers, copier. If you plan to show clients presentations of your services, then consider options for its implementation. It can be a big screen TV or a projector.

Pay attention to a bright and original sign that will not only attract the attention of customers, but also demonstrate the level of creativity and quality of your studio.

When choosing a room, you need to pay attention to the following factors:

• rental price;
• long-term lease;
• Are utility bills included in the rent?
• permission to place outdoor advertising.

The premises should be located in an area with good transport accessibility. If you decide to save on rent and rent a room in a residential, industrial area, this will not have the best effect on the company's reputation.

The staff of the holiday organization studio is a key success factor, so be very careful in the selection of specialists. The profit of the company depends on how creatively, smoothly they can cope with projects.

In organizing such a business, a corporate identity plays a very important role, which is expressed in small things. In order to give the center a general stylistic focus, it would be wise to order T-shirts for all the staff involved in the organization of holidays. This serves as additional advertising for the company and allows guests to quickly find their way around the holiday, where the studio workers are.

In addition to a creative approach to completing tasks, employees must be well versed in the psychology of the client. Indeed, in this business, the most important thing is to correctly understand in what style the client wants to see his holiday.

Also, the staff must have a pleasant appearance and excellent communication skills. This will allow them to quickly establish contacts with customers, identifying the need.

• creativity of thinking;
• sociability;
• the ability to understand people;
• stress resistance.

In addition to these personal qualities, of course, you need experience in this field and professionalism. In accordance with the selected range of services that you plan to implement in your project, you will determine the list of professional skills that an employee should have. These include the ability to work in graphic editors, the ability to write advertising texts and slogans, work with promotion in social networks, etc.

To start a business, it will be enough to hire several managers who will oversee projects. Narrow specialists can be hired from outside. This will allow you to cut down on salary costs and gradually develop a base of professionals with whom you are comfortable working with. Subsequently, with the expansion of the business, it will be possible to invite these specialists to your staff.

Purchase of equipment

In addition to the equipment and furniture that are necessary to organize the work of the office, you will need to buy equipment for events.

This list clearly depends on the chosen event. For example, if you have chosen weddings as your main specialization, then you will need:

• flower arch for a solemn wedding ceremony;
• equipment for the photo zone;
• artificial flowers;
• rug for "young";
• attributes for an exit ceremony;
• musical equipment, microphones, etc.

If you want to focus on children's parties, then you will need bright costumes, toys, and stationery for events.

It is very important to constantly monitor fashion trends and purchase appropriate equipment and costumes in order to offer customers a truly high-quality and up-to-date service.

Marketing plan

Given the high competition in this segment, advertising should play a big role.

To attract customers, standard methods are suitable:

• creating and promoting your own website;
• promotion of the center through social networks;
• partnership programs (kindergartens and schools, photo studios, children's shops);
• advertising on radio and TV;
• outdoor advertising.

A strong marketing strategy will quickly gain trust and increase awareness.

Don't rely on the word-of-mouth effect in your first year of operation. To develop a base of regular customers, you will need at least one year.

As practice shows, the most difficult moment is to retain interest than to attract.

Pay close attention to a bright and creative sign. Remember that creativity is the key to success in your business. Therefore, the sign itself should already speak about the level of the agency and its potential.

In order to enter the market, it may be necessary to hire an experienced specialist in the field of promotion of services who will be engaged in advertising through social networks, organizing an advertising campaign through outdoor billboards, advertisements in vehicles, etc.

Video. Holiday agency start-up

Financial plan

This part of the document is compiled last, after the business format has been determined, the market has been researched and a SWOT analysis has been carried out.

All this data allows you to clearly draw up a cost estimate and decide how much equipment and material you need to purchase to implement a business idea.

This section should contain the following items:

• description of funding sources;
• calculation of profitability;
• cash flow forecast;
• identification of risks.

We plan investments and expenses

In order to open an agency for organizing holidays in a metropolis, you will need at least 500 thousand rubles.

The cost estimate can be presented as follows:

• registration of an enterprise - 5000 rubles;
• rent of premises - 300,000-400,000 rubles per year;
• repair - 50,000-60,000 rubles;
• utilities - 1800-2000 rubles per month;
• office equipment - 60,000 rubles;
• equipment - 100,000-200,000 rubles;
• advertising - 100 thousand rubles.

Income

If everything is clear with the expense item, then the part with the calculation of income for many start-up entrepreneurs causes certain difficulties.

It is important to correctly assess the price of the service provided in order to maintain a competitive position, not reduce profitability and at the same time attract customers.

Consider some seasonality of this business, which can significantly affect the profitability of the agency. Seasonality allows you to vary the price tag.

So, during the New Year holidays, the wedding season, on March 8, the price for services can be twice as high as in the rest of the period.

Be sure to develop a loyalty program that will allow you to develop a base of regular customers. This is especially true with large customers who apply to the agency to order corporate events, organize conferences, etc.

The discount can also be provided to customers who order the service 3-4 months before the appointed date. This will allow you to properly schedule work and prepare for the event.

In the first few months, the agency will carry out no more than 3-4 orders.

The average check of 1 order is 30-50 thousand rubles.

With a well-designed marketing strategy and high professionalism of employees, the workload of the studio with orders in 6-8 months can increase by 4-5 times.

Therefore, by the end of the year, the agency will be able to reach an income of 800-900 thousand rubles a month.

With a planned income of 1 million rubles, the average payback of the project is 6-8 months.

The advantage of this business is the absence of profit limits, which is why the agency is characterized by high profitability - about 65%.

Over time, you can expand the staff, develop new areas and introduce new types of services. At the same time, there will be no need to expand the office, purchase new equipment, etc.

Video. Holiday business

Today, almost any holiday at home, at work or in various public organizations is accompanied by bright decorations, the presence of animators and artists, as well as various unique contests and drawings. Decoration and organization of the event are considered to be one of the most important elements for a quality, fun and unusual celebration. Therefore, a modern holiday agency can be a source of good income. At the same time, an entrepreneur can engage in an exciting and fun business, during which he will embody his unique ideas and ideas.

Company services and potential clients

The agency of the organization of holidays offers its clients numerous services, among which are:

• organization of various types of holidays and celebrations;
• selection of a banquet hall suitable for a specific number of people and specific requests of customers;
• creation and holding of various entertainment programs;
• preparation of a holiday menu in accordance with the wishes of customers.

There are some potential categories of clients of this organization:

• individuals who organize personal holidays (this may include a birthday, anniversary, wedding or other holiday for family or immediate family and friends);
• companies who need to hold corporate events corresponding to the status, which can be organized on various occasions (the company's birthday, New Year, February 23 or March 8, as well as other significant dates can be celebrated by all employees of the organization).

Market research

If we talk about how to open a holiday agency that will be in demand and popular, then it is important to provide relevant services, as well as give potential clients exactly what they need.

To do this, you must first draw up a detailed business plan for the organization of holidays, as well as pay a lot of attention to marketing research using modern methods and technologies.

Market analysis will provide the following information:

• whether there are competitors in a particular region;
• what services and prices they offer, as well as what unique activities they do.

It is important to create an agency that will stand out favorably among similar organizations. This requires recruiting experienced staff and offering unique services at affordable prices.

Business registration process

Firms for organizing holidays open quite rarely, since it is profitable to register an individual entrepreneur at the first stages of work. It is important to choose the OKVED codes correctly: it is recommended to use 92.72 and 92.3 here.

Registering as a sole trader is very easy. You will need to pay a state fee, prepare a TIN, an application and a copy of your passport. Then these documents are brought to the tax office.

Opening a holiday agency does not require a license or any other specialized documents or permits.

Purchase of equipment and elements for work

The business plan of a company specializing in organizing holidays takes into account that it should always have at its disposal various items and materials that are necessary for holding various celebrations.

The purchase of specific equipment depends entirely on the chosen direction of the company. This includes various balls and decorations, chocolate fountains or other elements.

Selection of premises for work and creation of a material base

There are no special requirements for the location of the agency. Since it is only important that it is easy to place various equipment, props and other elements necessary in the work in the existing premises. There are other recommendations for the premises where the holiday agency will be located:

• It is desirable that it be located in the city center.
• The area of ​​the room must be sufficient. Do not forget that it will be necessary to allocate space for the office (there will be managers who meet clients here) and a utility room. It is on its square that the inventory used in the process of organizing holidays will be stored.
• It is necessary to decorate the office in a non-standard way, since all clients who will come here must initially assess the capabilities of the company's employees.
• Since many potential clients prefer to contact only successful agencies to organize their corporate meetings, it is recommended that employees be periodically sent to training centers. Diplomas, letters of thanks - all this inspires confidence and raises the level of the agency in the eyes of the customer.
• Convenient and spacious parking should be located next to the building.
• Outdoor advertising should be bright and eye-catching.

Recruitment for work

How to open a holiday agency from scratch, which will be in demand from the very beginning? For this, it is important to have creative, interesting and bright employees in the organization who can present the company's services in an exciting way, and will also perfectly cope with the tasks set. In this case, the following features can be distinguished:

• If a company specializes in designing and directly holding holidays, then its staff should have a lot of employees: singers and musicians, photographers and videographers, magicians and florists, as well as other specialists in a certain field of activity. All this will affect the payroll.
• With a small initial investment, there may be no own employees at all. In this case, cooperation can be based on attracting the necessary specialists from the outside when orders are received. This form of organization is considered the most optimal for start-up companies. However, there is a risk that the right people may not be found at the right time, and there is also a high probability of cooperation with non-professionals.
• A mixed option is considered the most optimal. It involves the formation of the main staff, which will have the most sought-after and necessary specialists, but other professionals can be attracted as needed for various orders.

Business advertising

When opening a new agency, it is necessary to conduct a competent advertising campaign. Here are the most effective actions:

• creation of the official website of the company;
• cooperation with large firms in the city, which will be offered services for celebrations and corporate parties by phone or in person;
• high-quality outdoor advertising;
• posting ads and their distribution in high traffic areas;
• placement of advertisements on billboards in the city;
• promotion of local radio services.

You can use only one promotion method or all at once.

Financial calculations

To open a holiday agency from scratch, you will need a fairly significant initial investment. In addition, a lot of money will also be spent monthly. It is important to accurately make all the calculations in order to determine the payback period and the possible profit from the activity.

Table. Capital investments

Table. Monthly costs

A business that involves organizing holidays can generate an income of about 800 thousand rubles per month. However, this is possible only with the organization of a high-quality advertising campaign and fame. Net profit can reach 280 thousand rubles. The initial investment with proper business management can pay off within six months of work.

To start a thriving business, you need to find the area that is currently most in demand.

This is the agency for the organization of holidays. This is an original and profitable business that is actively developing in the modern market. Where to start in this area?

Official registration

Perhaps it is difficult to imagine an occupation more interesting than the organization of holidays. The business plan for such a business begins with the costs of obtaining official documents giving permission to conduct business. First of all, you need to register as a legal entity or entrepreneur (optional).

To determine the form of an economic entity, consult with a qualified lawyer. For example, choosing an LLC, it will be possible to include in the paper the founders-partners who have invested an equal share of the investment. Form PBOYuL does not require such founders.

The basic documents for registering an enterprise include a charter, an application to the registration authority, for an LLC, you will additionally need to provide information about the founders and information about their meeting. You also need to pay a state fee. The registration procedure is carried out in the tax service, in the social and compulsory health insurance funds.

Room selection

Before you create an agency for organizing holidays, you need to decide on the location of the office space. It is there that clients will place an order, come to get acquainted with the portfolio and actors, and communicate with the director of the company. As such a territory, you can use both a specially designed apartment and a rented office.

The company can be located anywhere, but it is much more convenient for customers if it is located near the center and directly from the places where the organization of holidays will take place. The business plan should take into account the cost of rent, which may be slightly higher than when using a room in a residential area. But in the central part of the city there will be a much denser flow of people, which means that the number of potential customers will be higher, which will justify the costs.

Advertising promotion

When opening an agency for organizing holidays, you must immediately think about advertising. It is worth developing advertising booklets that can be distributed by mailboxes, left in shops, beauty salons, cafes and restaurants.

In addition, you need to make business cards, put up posters around the city and think over a holiday dedicated to the opening, where potential customers can immediately be convinced of the high level of quality of services provided. Without all these measures, a business can face a period of downtime in the first weeks of its existence.

Recruitment

How to start an event management business? Another point is the selection of employees. These should be talented artists of different directions, for example, a clown, a singer, a theater actor. In addition, you will need a script writer who will come up with texts for the holidays, taking into account the requests and wishes of customers.

Some sample works need to be created in advance so that visitors can familiarize themselves with them and make sure that such a style suits them. You will need a costume designer who will take care of the stage outfits, and possibly sew new ones. You will need a make-up artist, a secretary, and a manager. At the initial stage, when the agency for organizing holidays is not yet in great demand, the same person may be responsible for different areas of activity. For example, the costume designer may well be responsible for the make-up.

List of services provided

A ready-made holiday business plan should include a description of the events that the company will hold, as well as their estimated cost. An average agency offers its clients the organization of children's parties, for example, matinees, organizes parties for individuals, organizes leisure evenings, as well as seminars and conferences.

For each of these proposals, there should be a ready-made turnkey script, according to which clients can judge the approximate course of events at the event they ordered, and a list of actors or animators with their photographs. If possible, the customer should get to know and communicate with them in advance.

What is required for the office?

There may be very little office equipment. For successful business, it will be enough to have several computers with an Internet connection, as well as fax and copier. The office can accommodate managers who will work with the client base.

Organization of celebrations and events will require equipment such as projectors, projection screens, mounting stage structures, as well as a car. In addition, it will be impossible to do without audio and video equipment, such as microphones, amplifiers, speakers. All this can be rented for the first time or purchased second-hand goods.

Partnership Opportunities

To reduce costs in the first months of operation, as well as to get a free source of advertising, try to find a firm to partner with.

A company that works on decorating rooms and halls for holidays and themed parties is ideal. Such a partnership will save money with a small start-up capital.

Clients will be able to order a package of services immediately, which is convenient for them and for you. And if the partner company has already established itself in the market, this will be an additional incentive for your company to succeed. By placing information about the services of a partner company on business cards, advertising booklets and Internet sites, you will be able to distribute information about your agency among an impressive number of potential customers for free.

When hiring people, you should not try to save money. A dissatisfied team may well fall apart, since this field of activity is favorable for freelancers, and many actors will find work without problems. This does not require a holiday agency.

A business plan can be cut in rental or printing costs, but personnel should not suffer in any way, this is the only way you can create a strong and friendly team. It’s easier to treat some working moments, because cooperation with creative people does not imply a strict routine. Unplanned situations will arise constantly, no organization of holidays can do without it.

The business plan should allow deviations and innovations, taking into account such a feature of this business area. Be prepared for the need for constant investment, at the first stage they are simply necessary for the growth of your business. Try to learn how to think creatively to cope with seasonal demand. Open new directions, look for corporate clients.

Just do not grab onto all things at once, it is better to ideally work out one scenario after another. Corporate trainings and private events are a separate business idea. Organizing holidays for such clients leads to a world of big profits. Getting into it is not enough, you need to constantly invent and surprise. We can say that this business is very complex, but exciting at the same time.

Work with clients

To keep your business afloat, it’s not enough to have perfect holiday decorations. The business plan should include the costs of the site, which will be created with the involvement of professionals. This virtual page will be a visual representation of the creativity that your agency is capable of, so its value should not be underestimated.

In addition, for a constant increase in the number of clients, it is necessary to carry out so-called hot calls: company employees must attract people at thematic promotions and exhibitions, distribute business cards, and then call after a preliminary acquaintance. For regular customers, you should consider the possibility of discount programs and holding special parties.

There can be no trifles in this, it is important to approach communication with all types of customers in a non-standard way. Gifts for the holidays, video presentations of scripts - all marketing methods will be good for drawing attention to your agency and making it stand out from all others.

Start-up costs

To start, you will not need much money, an amount of five thousand dollars will be enough. Part of these funds will go to the salaries of employees, the rest will have to be spent on costumes, cosmetics and equipment. The third part will be directed to the rent of the premises.

If funds allow, it can be purchased, but such expenses are no longer included in the budget start plan. It will not be superfluous to have a laptop on which it will be possible to show clients videos from events already held by the company.

Having bought all of the above, you can confidently start working in the field of organizing holidays. If you're creative and have been able to find your own creative approach, the profits will come in no time, justifying everything that was spent on the agency in the first months of its existence.