During the economic crisis, people are not able to often buy new shoes, so they resort to the services of repair shops. The services of shoemakers are now in demand, and the services of good craftsmen are especially in great demand. Therefore, the creation of a shoe repair business is a promising direction, in demand, which will bring payback in about 2-3 years.

• First steps when opening a shoe shop
• What documents will be needed?
• Choosing a place for a shoe repair shop
• What else to pay attention to?
• How much money do you need to start a shoe repair business?
• Setting up the workshop room
• Choosing equipment and consumables
• We create and promote the site
• Shoe workshop running costs
• Marketing and Advertising
• How much can you earn from shoe repair?
• What OKVED must be indicated for a shoe repair shop
• Which taxation system to choose for a shoe repair shop
• Do I need permission to open
• business technology

First steps when opening a shoe shop

So, we open the workshop "Horseshoe". To conquer the market, we will offer our clients: express repair, stretching, dry cleaning, restoration and painting of shoes. To improve customer service, we will offer zoning of the premises: one for the workshop itself, the second for receiving and issuing shoes. The next feature will be the issuance of shoes in branded packages and with a guarantee, for example, for 2 weeks. The employee issuing and accepting shoes will work in a corporate suit and gloves of the appropriate color. This will increase the reputation of the workshop and will attract additional visitors.

What documents will be needed?

First, register as an individual entrepreneur. Next, we register with the tax office, the pension fund and other authorities. It is also necessary to obtain permission from the SES, the fire inspectorate and Rospotrebnadzor.

During the economic crisis, people are not able to often buy new shoes, so they resort to the services of repair shops. The services of shoemakers are now in demand, and the services of good craftsmen are especially in great demand. Therefore, the creation of a shoe repair business is a promising direction, in demand, which will bring payback in about 2-3 years.

• First steps when opening a shoe shop
• What documents will be needed?
• Choosing a place for a shoe repair shop
• What else to pay attention to?
• How much money do you need to start a shoe repair business?
• Setting up the workshop room
• Choosing equipment and consumables
• We create and promote the site
• Shoe workshop running costs
• Marketing and Advertising
• How much can you earn from shoe repair?
• What OKVED must be indicated for a shoe repair shop
• Which taxation system to choose for a shoe repair shop
• Do I need permission to open
• business technology

First steps when opening a shoe shop

So, we open the workshop "Horseshoe". To conquer the market, we will offer our clients: express repair, stretching, dry cleaning, restoration and painting of shoes. To improve customer service, we will offer zoning of the premises: one for the workshop itself, the second for receiving and issuing shoes. The next feature will be the issuance of shoes in branded packages and with a guarantee, for example, for 2 weeks. The employee issuing and accepting shoes will work in a corporate suit and gloves of the appropriate color. This will increase the reputation of the workshop and will attract additional visitors.

What documents will be needed?

First, register as an individual entrepreneur. Next, we register with the tax office, the pension fund and other authorities. It is also necessary to obtain permission from the SES, the fire inspectorate and Rospotrebnadzor.

Meeting the needs of people in household services characterizes the development of the economy. The shoe repair niche in the service sector is occupied by representatives of small and micro businesses. The efforts of entrepreneurs ensure the growth of the quantity and quality of these services.

The demand for shoe repair services

Shoe repair remains a sought-after service in times of economic ups and downs. When incomes rise, there are more shoes and boots in families. The need for repairs is increasing.

In a crisis, people will not buy new shoes, but will repair the ones that were purchased earlier. Therefore, the need for repairs is increasing. The repair shop allows the shoemaker to capitalize on the fact that people need whole and comfortable shoes.

Shoe repair in numbers is presented by Rosstat.

According to the website of the Federal State Statistics Service, in September 2017, the volume of services in the field of repair, dyeing and tailoring of shoes amounted to 1,054.1 million rubles.

To the analysis of the total market capacity, a novice shoemaker needs to add a study of his hometown. It is worth starting with studying the provision of repair services in the center and remote areas. For metropolitan areas with a population of over a million, there will be one picture. For cities with a population of several hundred thousand people or less, the situation will be different. In any case, you need to know the competitors, look at the methods of work and get an idea of ​​the number of orders per day.

People constantly need good and neat shoes, so there is always a need for its repair.

Workshop type for business organization

Minor repair shop features:

• placed in a kiosk;
• specializes in the replacement of heels, heels, zippers, installation of prevention, stitching;
• the master works with inexpensive materials;
• used equipment is used;
• repair is carried out by one master;
• low prices for repair services.

The mid-level workshop looks different:

• is located in the basement or on the first floor of a residential building, a shopping complex, a separate building;
• the master works with natural materials;
• uses new equipment;
• offers a wide range of services;
• employs several qualified specialists;
• service prices are cheap.

The luxury workshop has all the hallmarks of a prestigious consumer service salon:

• located in a spacious room of 30 sq. m;
• highly qualified masters work;
• footwear restoration services and other services requiring special equipment and technologies are performed;
• expensive high quality materials are used;
• located in elite areas;
• information about the workshop is posted online;
• high prices for services.

Labor costs for shoe repair in small repair shops and medium-level shops will be approximately the same. The profitability of a mid-level workshop is several times higher. Each type of workshop works with clients who make up the target audience.

Table: clients in workshops of different types

The shoemaker focuses on the target audience by type of workshop. To carve out your own niche in shoe repair, you need to offer services that your competitors don't have: accepting shoes with white gloves, returning a repaired pair of shoes in branded packaging, a repair guarantee. The quality of repairs and attentive service also distinguish the workshop from others.

Each type of workshop is suitable for a specific room.

Photo gallery: types of shoe repair shops

A small shoe repair shop in a residential area of ​​​​the city is a small tent, usually open in the evenings and weekends A mid-level workshop on the first floor of a detached building can be found in the central part of a small town A luxury workshop in a prestigious area of ​​the city on the first floor of an elite building is intended for wealthy clients

How to find a workshop space

The room for the workshop is conveniently located in places where people flow. It should be convenient to approach the small repair kiosk. The luxury workshop can be easily reached by car.

The area of ​​a shoe repair shop is from 6 to 30 sq. m. Information regarding the lease or purchase of premises can be found on the Internet. For example, the Avito bulletin board contains hundreds of offers for renting premises for shoe repair.

The cost of rent in Moscow reaches 1.5-3 thousand rubles. per square meter per month. In the regions, the monthly rent of a room for shoe repair will be 500–700 rubles. per square meter. To buy a room for a workshop, you need investments of hundreds of thousands of rubles. At the beginning of entrepreneurial activity, it is not possible to find funds for this. Therefore, to open a shoe repair shop, most often a lease is concluded with a monthly payment.

Tools for the job

In the repair of shoes, materials made of rubber, polyurethane, leather are used. Nails, glue, metal fittings are used.

The master stitches the seams, grinds, cuts, puts preventive maintenance and performs other repair operations with the help of a tool.

Photo gallery: shoemaker's tools

Tightening pliers are used for tightening, tightening, tightening the top of shoes A shoe hammer is designed for tightening shoes A knife is used for cutting various materials A sewing machine is needed for sewing the top and sole An awl with a hook is used for working with leather, bottom and top of shoes

The shoemaker's workshop is equipped with a grinding machine, a press, drilling and polishing machines. The power supply must be designed for the operation of the equipment.

The workshop room must be divided into zones:

• workplace of the master;
• footwear receiving area;
• place for repaired shoes.

Photo gallery: shoe repair shop zoning

The master communicates with clients and accepts shoes for repair in a specially designated place for this Shoe repair operation should be carried out only in the working area The rack is a convenient place to store repaired shoes

When the market analysis has been carried out, the type of workshop has been chosen, the premises, tools and equipment have been found, it is necessary to register a shoe repair business.

Business registration

The relationship between the shoe repairman and the state is regulated within the framework of entrepreneurship. An individual has the right to become an individual entrepreneur or founder of a limited liability company. The cost of the state duty and the composition of documents for registration of individual entrepreneurs and LLCs are given in the table.

Table: state duty and documents for registration of individual entrepreneurs and LLCs in 2017

It is economically unprofitable to register an LLC for shoe repair.

Benefits of making an IP:

• preparation of documents takes less time and effort;
• the state duty for registering an individual entrepreneur is 5 times less;
• accounting and reporting of IP is easier.

Filling out and submitting an application for registration of IP

Documents can be submitted electronically (on the website of the Federal Tax Service there is an online registration service) or during a personal visit to the tax office.

An application for registration of an individual entrepreneur in the form P21001 is submitted electronically, signed with an electronic signature

When submitting documents in person, you will need to fill out a form. The application for registration of an individual entrepreneur in the form P21001 is available for download in MS-Excel format at the link of the Consultant Plus help system https://goo.gl/gix5Mj.

Photo gallery: an example of filling out the form Р12001

On page 001, the surname, first name, patronymic, TIN, gender, date, place of birth, citizenship are indicated. codes of additional types of activities according to OKVED 2 without decoding Sheet B must be printed in 2 copies and signed at a notary

A novice entrepreneur occupies a niche of small and micro business. This gives the right to use special tax regimes: a simplified taxation system (STS), a single tax on imputed tax (UTII), a patent taxation system (PSN).

Table: features of special tax regimes in 2017

Information regarding the procedure for registering an individual entrepreneur and choosing a taxation regime is publicly available on the website of the Federal Tax Service. For example, there is a calculator for calculating the cost of a patent for an individual entrepreneur.

The cost of a patent for 12 months is paid in two installments

IP registration has been completed, it's time to systematize information and calculate financial indicators.

Step-by-step plan for opening a shoe repair shop

For example, a medium-level shoemaker opens in a city with a population of no more than a million inhabitants. Restoration, stretching, sole replacement, express repair services are offered. About 100-150 workshops are already operating in the field of repair. A feature of the newly discovered will be that the acceptance of shoes for repair will be carried out in a separate room. This will improve the quality of service. Repairs will be under warranty.

The cost of purchasing materials, taking into account the need to create a stock, is 390 thousand rubles. in year. The tools will require 350 thousand rubles. in a year. Room for rent 20 sq. m near the traffic intersection costs 30 thousand rubles. monthly. We will lay down the cost of the salary of two masters 300 thousand rubles. Current expenses for advertising, detergents and other needs will be 200 thousand rubles. Taxes - 100 thousand rubles. in year. One-time repair costs - 100 thousand rubles. In total, 1,730 thousand rubles will be required for expenses. in year.

Table: spending plan

How income is generated

The income calculation is based on the profitability of one order, the minimum and maximum number of orders. The shoe repair business takes 5 orders a day when it opens. With a minimum order yield of 300 rubles, the income per day will be 1,500 rubles, per month - 45 thousand rubles. With an increase in profitability and the number of orders, the monthly income will increase to 450 thousand rubles.

Table: income plan for minimum and maximum returns

Calculation of business plan indicators for a shoe repair shop

The profitability of the workshop is calculated in the business plan for the year. The cash flow indicator shows the flow of cash and the need for cash. To calculate cash flow, indicators of income and expenses are taken into account for each month during the year.

Table: cash flow calculation

Customer acquisition

To search for customers, we use the Internet: bulletin board, pages in social networks, discount sites like Biglion.

Project risks

When opening a shoe repair shop, you should take into account the seasonality of services. There are more orders in autumn than in summer. More in spring than in winter. During the off-season, bag repairs and other additional services can be offered.

The use of imported materials leads to the risk of impact on the price of currency fluctuations. The purchase of materials during the period of strengthening of the national currency reduces dependence on the exchange rate.

The steps for opening a shoe repair shop are presented in the table.

Table: steps for opening a shoemaker's shop

Business Models

Business models may include moving to a more expensive service segment. The owner can open one or more workshops. Shoe repair can be connected to bag repair, home delivery of shoes, key production, and the possibility of ordering services online.

Video: shoe repair business model

The shoe repair market in Russia amounts to billions of rubles a year. Both new and used shoes require a visit to the shoemaker. A “prevention” is installed on a new pair, and only after that the shoes are put on the street. Used shoes, boots, boots are repaired to prolong their lifespan. Shoe repair attracts with stability and constancy of demand for services.

For many centuries, people have needed shoes and their maintenance. The volumes of the shoe industry remain high, and the demand for the services of shoe repairers does not subside. Moreover, people turn to repair worn-out pairs much more often than they buy new ones in a shoe store.

This applies to representatives of all classes. Elite boots for 1000 euros and modest sandals bought at a sale also need periodic repairs. Therefore, shoe repairmen have never been idle, and well-organized repair shops are still a very profitable type of business with minimal investment (such as the related key making business).

Types of repair shops, their profitability

You can open a shoe repair shop in 3 formats: economy, medium level and VIP

1 Economy workshops the most common. Most often they are located in kiosks or small rented premises - 6-10 m2. Designed to provide a narrow range of services, such as:

• replacement and repair of heels,
• supinators,
• heels,
• soles,
• insoles,
• lightning and locks,
• prevention installation,
• line, paint.

To expand this list do not allow small areas on which it is impossible to place the corresponding equipment. The equipment is usually used the simplest and cheapest, which allows you to set low prices for services. The target audience is the population of low or middle income level.

This line of business cannot be classified as highly profitable. An experienced shoemaker can repair 20 pairs of shoes per day. The average cost of services is 150 rubles. In this scenario, the daily income will be about 3 tr. About 1 tr should be subtracted from it. material costs. The total daily revenue will be, at best, 2 tr.

2 Enterprises middle level are distinguished by a wide range of services (up to 150 items) and a high level of prices. They are located on areas from 30 m2. Shoes are repaired using expensive high-quality equipment. They are in demand among the population of average and above average income levels.

Such workshops, with their proper placement and a constant flow of customers, can bring a good income. Judge for yourself: with 30 orders per day, an average cost of 500 rubles. the daily income will be 15 tr., and the profit minus the cost of materials - 10 tr.

3 VIP workshops specialize in luxury shoe repair. They are usually located in high-income neighborhoods and provide services to single clients. People who have bought shoes for several thousand dollars will never trust them to medium-sized and, especially, economy-sized enterprises. They prefer to repair it in such specialized workshops, equipped with the appropriate equipment, allowing restoration of any level of complexity.

Such a business is highly profitable, but rare and risky. You will have to purchase equipment for at least 200 thousand dollars, and without a stable flow of customers, it will hardly pay off in less than 4-5 years.

Registration procedures

Sequencing:

1. Registration of the company in the tax. When choosing a legal form, we recommend giving preference to individual entrepreneurs. This will make it possible to apply UTII, and from 2013 - a patent form of taxation.
2. Choice of OKVED codes:

   52.71 Repair of shoes and other leather goods
   52.74 Repair of household and personal items, n.e.c.

3. Registration in the Pension Fund and other off-budget funds
4. Purchase of a cash register or strict reporting forms
5. Before opening a business, it is necessary to bring the premises in line with the requirements of the State and Rospotrebnadzor

room

The workshop is usually equipped with:

1. Kiosk (6-10 m2).

You can get this design in two ways:

• rent a piece of land from the state (from 2 thousand rubles per month) and install an acquired stall on it (from 100 thousand rubles);
• rent both land and a kiosk (from 30 tr. per month).

2. Separate room.

For a small workshop, it is enough to rent about 6 m2 (from 6 tr. per month). For a medium-sized enterprise, you will need at least 30 m2 (from 30 tr per month). It is advisable to place the workshop in a passable place - in the market, in a shopping center, the basement of a house in a densely populated residential area.

The room must have a reliable power source. Professional equipment used for shoe repair consumes a lot of electricity. Medium-sized establishments should be equipped in such a way that the pick-up and drop-off area is separated from the working area. In some cases, it is advisable to place reception points in large shopping centers, and carry out repairs in a hotel room.

Shoe repair equipment

Minimum set of equipment:

• electric stove (for heating the glue) - 1000 r.
• shoe paw - 1 tr.
• grindstone - 3 tr.
• electric drill - 1.5 tr.
• shoe rasp - 250 r.
• shoe gun - 250 r.
• awl - 250 r.
• pliers and wire cutters - 500 r.
• a set of shoe needles - 500 rubles.
• hammer and nails - 500 r.
• abrasive skins - 10 r.

You will also need components in the amount of 5 tr. (pieces of leather, heel rubber, different soles, soles, polyurethane, special threads, arch supports, etc.)

To provide a wider range of services, you will need:

• processing machine - from 40 tr.
• sewing machine - from 6 tr.
• burner - from 2.5 tr.
• compressor - from 20 tr.

Staff

Most often, shoemakers work for themselves, organizing small firms. But if you want to create an enterprise of a larger format, you will have to recruit specialists. This is a rather problematic issue. Shoemaker is a rare profession. Shoemakers are trained only in some technical schools, where there is a specialty "Technology / Design of leather products." It is advisable to contact a recruiting agency if you cannot find staff through personal acquaintances.

Let's omit the legal formalities, since this business is no different in the rules of registration from any other. Moreover, at the moment there are several ways to register your own business, which are available to everyone, even without the necessary experience. For example, you can register an individual entrepreneur, choose a form of taxation and prepare the necessary documents in 15 minutes without leaving the Internet. Let's get straight to the technical details of organizing the case.

Despite the fact that the "shoemaker" is an ancient profession, which is not one century old, it should not be considered obsolete. The services of people involved in this business are always in demand. Which translates into a good and constant income. An additional plus of this business is career growth. Initially, by repairing shoes, you can quickly accumulate the necessary amount to organize a shop for the individual tailoring of shoes, accessories and bags, thereby providing yourself with a wider range of customers.

Necessary equipment

The first thing you need to get started is a sewing machine. Experienced craftsmen advise not to save on this, as the sewing machine is the face of the artisan. The same can be said about the rest of the equipment. Of course, at the start you can buy a used tool if you are well versed in it.

In addition to a sewing machine, you will need a multifunctional machine. It is necessary for any master, regardless of what craft he is engaged in.

You will also need accessories, repair kits, fasteners, in general, everything without which it will be impossible to complete the order. Here is a small list of the initial kit that any shoemaker should have:

• heels,
• heels,
• Leather in several colors, for repairing leather shoes,
• Heel pads for women's shoes,
• Glue universal rubber,
• Paint for leather and fabric,
• shoe nails,
• strong threads,
• arch supports,
• soles,
• Lightning.

It will also be nice if you take care of a high-quality hood and a lamp in the workplace, since good lighting and fresh air are necessary for full-fledged work. Glue in a liquid state is quite toxic, so do not neglect the hood.

Set up two tables in the work area. This is necessary so that work can be done on one table, and on the other, it is possible to inspect incoming shoes, fill out receipts and carry out other operations that are not directly related to direct repairs.

Choosing a place for shoe repair

Do not chase the premises in the shopping complex. It only seems profitable at first glance. Yes, there is really a lot of turnover, but it is worth remembering that people come there for new purchases, and not for repairing old shoes. The best you can expect is an instant repair for a loose heel or unfastened zipper. That is, there will be many orders, but they will be small and inexpensive. For those who are extremely tight on funds, such a thing will be a good start, but in other cases it is better to look for something else.

Also, the premises in the shopping complex are unprofitable due to their unjustified price. You will have to spend money not only on rent, but also on registration, because. the premises located in the supermarket should look appropriate.

Stop stalls and pavilions are also not the best way out. First, it is cold in winter and hot in summer. Secondly, in such a room you will be sorely lacking space.

The best option for a workshop is a full-fledged room, for example, in an office center. It should have all amenities such as water, electricity and sewerage. By arranging a workshop in it, you can have not only a comfortable workplace, but also a comfortable relaxation area. Among other things, a stationary room is convenient because you have a certain freedom, since you do not depend on any operating mode of the supermarket. A separate room will allow you to work as long as you want. When choosing a room, do not forget that there should be at least one parking space for customers near it. They will come to you by car, so you should take care of this.

Work with clients

You need a uniform. Strange as it may seem, but most clients evaluate the master by the way he is dressed. They are accustomed to the fact that a person of a working profession must wear overalls.

Buy or order high-quality overalls so that you are not ashamed to show yourself in them. You can sew the logo of your workshop on the overalls. Seeing this approach to business, the client will not be afraid to entrust his shoes to the master.

Interpersonal relationship with the client. Here the advice is very simple and banal. They consist in the fact that you smile more often and are interested in the opinion of the client. It is no secret that for any person it is pleasant when they pay attention to him.

Briefly explain all the stages of your work, tell us why such a procedure is necessary, offer several alternative solutions. Be friendly and attentive to the client, then he will definitely return to you.

How to attract the first customers?

The standard recruitment method is stock. This is where almost any business in the service industry starts. Having made even the smallest discount, you will be able to attract the first customers.

The stock options are endless. For example, you can give a 15% discount on shoe repairs every Monday. This method can be used both at the opening and in the future.

Advertising. It will be nice if you order advertising in local media. The most effective way to attract customers is to buy ads on a local radio station. TV can be immediately excluded, since advertising there costs a lot of money. Just remember to make the ad text memorable and unique to your target audience, for example, the phrase "shoe repair" will not characterize your uniqueness. The phrase "express shoe repair" already touches the hidden strings of the target audience. But, it will not provide you with a constant flow of customers. The task of your advertising is to attract customers, regardless of their place of residence, that is, to make them come to you even from the other end. So think about what you are strong in and make it a competitive advantage. For example, the ad text “quick and high-quality repair of expensive leather shoes. a guarantee for all types of work - 2 years "- will reflect all your best sides, attract customers to you from all over the city, of course, if you can really quickly and efficiently repair leather shoes.

Don't forget about posting ordinary ads, because this method still works today. By posting advertisements in your area, you are sure to interest the locals who live near your workshop. But, remember about the individuality of the text and the reach of the target audience.

Start-up capital

All shoe repair shops are divided into three classes - economy class, middle class and VIP class. Naturally, these options differ in the size of investments.

We will consider only the middle class, since the economy class can only provide the most basic types of services, and the VIP class requires a large start-up capital.

The middle class of workshops allows you to perform a fairly wide range of services. The income of such a workshop can vary from 5 to 10 thousand rubles per day. The middle class is distinguished by the fact that in the workshop, in addition to simple tools, there will be a sewing machine and a processing machine. A sewing machine will cost from 5 thousand rubles, and a processing machine from 40 thousand rubles. The total cost of all equipment will be about 150-200 thousand.