• Project description
• Recruitment
• Description of products and services
• marketing plan
• Financial plan
• Where to begin
• What documents are needed
  • • • Similar business ideas:

We bring to your attention a typical business plan (feasibility study) for opening a hairdressing salon. This business plan can serve as an example for obtaining a bank loan, government support or attracting private investment. The purpose of this project is to open an economy class hairdressing salon in the city of N with a population of 400 thousand people. The main activity of the organization will be the provision of hairdressing services to the population of the city with an average and lower average income.

An example of drawing up a business plan for opening a hairdressing salon in order to attract credit funds.

Project description

The purpose of this project is to open an economy class hairdressing salon in a city with a population of 400 thousand people. The main activity of the organization will be the provision of hairdressing services to the population of the city with an average and lower average income. In the future, it is planned to create a network of economy class hairdressing salons throughout the city.

How much money does it take to open a barbershop

To implement the project, it is planned to attract own funds in the amount of 92,000 rubles and borrowed funds (bank loan) in the amount of 300,000 rubles. The total cost of the project, according to the business plan, is 392,000 rubles.

Economic indicators of the project implementation:

• Net profit per year = 436,845 rubles;
• Profitability of a hairdressing salon = 14%;
• Payback of the project = 11 months.

What OKVED code to indicate when registering a hairdresser

The organizational and legal form of a hairdressing salon will be individual entrepreneurship. OKVED code: "93.02 Provision of services by hairdressers and beauty salons." As tax systems a simplified taxation system will be applied, 6% of revenue.

The initiator of the project has more than 7 years of experience in this field (master of a hairdressing salon).

Currently, practical activities have begun to implement the project:

1. Registered individual entrepreneurship in the IFTS;
2. A preliminary lease agreement for premises in a shopping center with an area of ​​54m2 was concluded, the cost of rent per month is 45,900 rubles (850 rubles / m2.);
3. The interior design of the premises is being worked out. An experienced designer is working on the project;
4. There is a preliminary agreement with the supplier of equipment for the hairdressing salon. A list of necessary equipment for organizing an economy class hairdressing salon has been developed.

Recruitment

The staff of the organization will consist of 6 people: the salon administrator and five professional masters.

Description of products and services

Our barbershop will be designed for people with an average and lower average income. Therefore, the prices of our salon will be significantly lower than the average price level of other hairdressing salons in our city.

The main focus will be on the number of visitors per day, with a sufficiently high quality of customer service. It is assumed that about 30 services will be provided per day.

The main services that the hairdresser will provide include:

1. Hair cut, blow dry and shampoo. Average check - 150 rubles;
2. Styling (everyday, wedding, solemn, etc.). Average check - 120 rubles;
3. Highlighting. Average check - 400 rubles;
4. Evening hairstyle. Average check - 500 rubles;
5. Perm and hair straightening. Average check - 500 rubles;
6. Hair coloring. The average check is 700 rubles.

The total average check for services will be 395 rubles.

In our salon, all conditions for the client will be created: a pleasant atmosphere, professional craftsmen and a wide range of services at affordable prices.

Planned working hours: from 10:00 to 19:00. Three masters will work in each shift (we recommend reading the article " How to hire an employee - step by step instructions”), the work schedule of the masters 2/2.

marketing plan

We will be located in a busy part of the city, in close proximity to large office buildings. The traffic of the shopping center, where it is planned to open a hairdresser, is about 3,500 people a day. The hairdressing salon will be located on the first floor in the line of sight for every visitor to the shopping center.

The main competitors of our organization are other salons that operate in our city. There are two main competitors that work in close proximity to our salon. We will conduct a comparative analysis of the strengths and weaknesses of these competitors:

The following activities are planned to attract regular customers:

1. Advertising in the media (newspaper, magazines, TV, radio);
2. Banners, banners, billboards;
3. Distribution of leaflets, flyers, posting ads.

It is assumed that after carrying out all marketing activities to attract customers, the average attendance of the institution will be about 25 people per day, which in total will be provided with about 30 services.

How much can you earn by opening a barbershop

As indicated in the section describing the services of a hairdressing salon, the average revenue per day will be: 395 rubles. (average check) * 30 services = 11,850 rubles, respectively, the monthly revenue will be 355,500. It is assumed that 40% of the proceeds will be paid to the craftsmen.

At the same time, the average monthly revenue will decrease during the summer holidays and New Year holidays. Low revenue figures will be at the start of the business. The barbershop will reach the planned revenue indicators only on the 4th month of operation.

The total revenue for the year of work will be 3,643,900 rubles.

What equipment to choose for a beauty salon

Additional equipment and consumables include disposable tableware, cosmetic products, hairdressing carts, accessories (scissors, cars, hair dryers), etc. It is assumed that about 70 thousand rubles will be spent on additional equipment.

The salon will comply with all SES and fire safety standards. So, in accordance with sanitary standards, the area of ​​\u200b\u200bthe premises for one hairdresser should be at least 8 m2.

The total wage fund per month will be 136,463 rubles.

The services of an accountant and a cleaning lady will be involved under contracts for the provision of services for a fee. Monthly expenses for these services will be about 11,000 rubles.

Financial plan

The monthly expenses of the organization are presented in the following table:

Total fixed costs will amount to 257,301 rubles per month.

The structure of annual costs is presented in the form of a diagram:

The main expenses of the hairdressing salon will be the cost of paying wages to employees - 53% of total expenses, paying rent - 18%, as well as paying insurance contributions to non-budgetary funds for employees - 16% of the total costs of the organization.

The calculation of economic indicators is presented in the table - the forecast of income and expenses of a hairdressing salon:

The net profit of the barbershop at the end of the year will be 436,845 rubles. The profitability of a hairdressing salon, according to business plan calculations, is 14%. With such indicators, the project will pay off in 11 months.

This is a complete, ready-made project that you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Even in a crisis, the beauty industry promises great prospects for novice businessmen. The fact is that every person always wants to look beautiful. And if, even after a decrease in purchasing power, many women have to deny themselves some purchases, they are unlikely to stop doing a haircut and manicure.

According to experts, the beauty market has fallen by 15-20% over the past three years, but this does not mean a decrease in demand.

Against the backdrop of fierce competition, newcomers can either have an economy class barbershop from scratch. This is a place to serve low income people. In addition, today the market is oversaturated with elite-class establishments, but society has begun to forget about small comfortable hairdressing salons where you can get a haircut or cut your hair inexpensively. And in vain - right now there is a growing demand for them.

Project concept development

Every commercial project starts with concept development. It is from her that the style of the institution, the exterior, the pricing policy and the list of services provided are repelled. Be serious about choosing a name. It should be concise, memorable, bright, reflect the specifics of the organization.

In order to open a hairdresser, try to draw your client - what are his preferences, how much he is willing to pay for a haircut. The general concept and pricing policy will depend on the clientele that the activity will count on. Today hairdressing salons are presented in three formats:

1. Economy class - focused on students, schoolchildren, public sector workers, the elderly, women who do not put forward strict requirements for services and aim to cut their hair quickly and go home.
2. The middle price category is a focus on the middle stratum of the population, women who use an expanded range of services when opening a hairdressing salon.
3. Elite institutions for businessmen, show business stars, wealthy people.

Advice: in practice, the easiest and fastest way to open an economy class hairdresser. Such a business is characterized by a relatively low entry threshold and has a high profitability.

How to open an economy class hairdresser from scratch?

Opening an economy-class barbershop is excellent even in a metropolis. The business plan for the organization should include market monitoring, competition analysis, selection and preparation of premises, recruitment of personnel, as well as registration of permits. Consider organizational issues in a step-by-step sequence.

Location selection

The choice of location significantly affects the level of attendance and popularity of the institution. It is necessary to choose places with high traffic of people. The sleeping area is a great option for opening an economy class hairdresser. It is also suitable to rent a small department in a shopping center for a couple of workplaces where ladies drop in to do a quick haircut / styling. In the center, renting a room will be expensive, as a rule, more expensive beauty salons are located there.

The following requirements are put forward for the selected premises:

1. summing up all the necessary communications - water, electrics, sewerage;
2. separate entrance;
3. a place for a bright signboard, outdoor advertising;
4. autonomous ventilation system, serviceable equipment;
5. an agreement to work from the sanitary and epidemiological service when placed on the ground floor or in the basement;
6. an area of ​​​​5 m² for each workplace of a hairdresser with a separate area for washing hair or 8 m² without such a department;
7. the distance between the chairs is not less than 180 centimeters and 70 centimeters from the walls;
8. the presence of a utility room for storing inventory, consumables, equipment, staff clothing.

To open a hairdressing salon from scratch, you need to take care of the design, which should be based on the general concept and style of the establishment. A client who visits a hairdresser must endure only positive emotions, which will be influenced by his environment. In order for the visitor to believe in the quality of service, the surrounding atmosphere must indicate professionalism and standards of beauty. In other words, customers will not go to a dirty, dark, tastelessly furnished barbershop.

Personnel policy

Approach the recruitment of employees at the opening with special care. Evaluate their work skills, experience, education, desire to grow and develop with your company. Even the most luxurious establishment with a beautiful interior in the city center will not be visited by customers if the hairdressers do their job poorly.

Use all kinds of recruitment channels to open - recruitment agencies, search for ads in the media and the Internet. Some institutions poach talented staff from other hairdressers, offering them higher pay and development prospects.

Salary consists of a fixed salary and a percentage of services rendered. Thus, employees will be interested in providing quality services. The number and specialization of personnel depends on the scale of the project and the range of services provided. For example, in order to open a medium-sized barbershop, you need to hire:

• hairdressers (6 people);
• administrator;
• janitor.

Equipment for an economy class hairdressing salon

The easiest option is to contact a specialized company that sells inexpensive equipment. To open an economy class hairdresser, you need to purchase:

• special chairs with hydraulic mechanism;
• wash basins for washing the head;
• sushuars;
• mirrors;
• shelves and cabinets for storing cosmetic products, inventory;
• hair bins;
• furniture in the waiting room (if available);
• uniform for staff, towels, wraps;
• fashion magazines, literature;
• necessary appliances and tools - hair dryers, clippers, curling irons, tongs, scissors, combs, hairpins, etc .;
• consumables - hair dyes, shampoos, balms, styling gels and foams, mousses, etc.

List of hairdressing services

The list of services provided depends on the concept of the institution, the skills of the staff and the initial investments that are allocated for development. To open an economy class hairdresser, the following services are required:

• simple haircuts for women and men;
• model haircut;
• shaving;
• highlighting;
• washing head;
• hair dyeing;
• lamination;
• styling;
• perm and biowave;
• coloring or the like.

To expand your business, you can add additional services:

• braid weaving;
• children's haircuts;
• manicure, pedicure, nail painting;
• cosmetic services;
• visage.

Many hairdressing salons, if there is free space, open a small department for the sale of cosmetics. In this case, you need to issue a permit to conduct trading activities.

Advertising for a barbershop

First of all, potential customers pay attention to the sign - the text should be "striking". The sign must be interesting, bright, reflect the activities and specifics of services.

If a hairdresser opens in a residential area, you need to tell about your services to residents of nearby houses. To do this, place ads near the entrances, on bulletin boards and in elevators. You can distribute leaflets and flyers to passers-by.

Promotions and discounts can be effective. For example, “Every 10th haircut is free”, “bring a friend - get a 30% discount”. More professional institutions introduce a system of discounts, give small gifts to their customers.

In order to effectively allocate working time, you can give customers discounts for hours that are rare for visits.

What does it take to open a barbershop?

Registration is an important nuance when opening a hairdressing salon from scratch. There is no specific legal form or other restrictions in organizing a hairdressing salon, so you need to choose between the status of an individual entrepreneur or.

Each of these organizational forms has its pros and cons. The choice largely depends on the sources of investment, the scale of the project, the desire to develop and open new hairdressers, expand the business with other services. simple - a minimum package of documents is required, registration will take place in 3-5 working days. When opening an LLC, you need to prepare a lot of paperwork, have funds for the authorized capital, but the risks are also minimized - in the event of debts, the business owner is responsible only with the authorized capital, but not with personal property.

After successful registration, you must select the form of taxation. To open a barbershop from scratch, a simplified system (STS), a single imputed income tax (UTII) or a general taxation system (OSNO) is suitable. simpler, but at the same time, for some cases, UTII can be more profitable.

To open a hairdressing salon, you need to prepare a package of permits - papers confirming registration and choice of legal form and permission to provide services.

The most important thing is to get permission from the sanitary and epidemiological station and the fire inspection.

The SES permit is granted after a thorough check of the employee of this institution and the preparation of an act of compliance with applicable standards.

For paperwork with the fire inspectorate, you can send a declaration. The service worker will declare your company and send a notification. Such a process can take a long time, so it is best to arrange with the inspector to conduct a fire safety check.

The list of permits must also contain:

• an agreement for the disposal of garbage, fluorescent lamps (if such are used in the course of activities);
• agreement on disinfection and disinsection;
• sanitary books of hairdressers;
• lease agreement or ownership of the premises;
• book of complaints;
• a log of familiarization of personnel with safety regulations;
• register of disinfectants.

How much does it cost to open a barbershop from scratch?

How much does it cost to open a barbershop? The level of initial investment depends on the format of the institution and the scale of the business. Consider approximate calculations for opening an economy class hairdresser from scratch:

• repair work - 200 thousand rubles;
• purchase of consumables for 2 months - 100 thousand rubles;
• purchase of equipment - 300 thousand rubles;
• IP registration - 1 thousand rubles.

Monthly expenses:

• payroll fund (per month) - 80 thousand rubles;
• marketing and advertising - 20 thousand rubles;
• payment of taxes, utility bills - 15 thousand rubles;
• rent - 20 thousand rubles.

The total cost of starting a business and its further development will amount to 600 thousand rubles. subject to the lease of the premises. If you buy a suitable area, the level of investment will increase several times.

Is it profitable to open a barbershop?

The level of income of a hairdressing salon depends on a number of factors:

1. the chosen concept of the institution;
2. good location;
3. conducted pricing policy;
4. professionalism of masters;
5. marketing and advertising;
6. list of services rendered.

Payback periods and profitability are individual for each case. Approximate calculations when opening an economy class hairdressing salon:

• number of clients per day - 20 people;
• average check - 400 rubles;
• daily revenue - 8 thousand rubles;
• monthly income -240 thousand rubles;
• net income - 105 thousand rubles. (revenue minus monthly expenses).

As can be seen from approximate calculations, it is possible to recoup the invested investments after six months of activity. In practice, in a crisis, it is possible to recoup the costs of opening a hairdressing salon in 1-2 years.

The prospect is obvious: when you reach zero, income will increase, and you can think about expanding the business. How long this will take depends on each case individually. You can develop in different ways - buy out a rented property, open a second hairdresser and think about creating your own network.

But in order for the project to pay off quickly, get ready to work hard. In the first months, it will not be possible to ensure a stable client flow, since each potential client will only “take a closer look” at a new place. Any business should please, interest its owner. It doesn’t matter if you are going to open a hairdresser from scratch or learn how. If you constantly monitor the work of staff, do not save on advertising and build a competent pricing policy, you can quickly recoup your initial investment.

Opening a hairdressing salon from scratch is a promising and profitable business that will start generating income from the first months of operation. The amount of revenue and further development will depend on organizational issues. To open a successful and profitable hairdressing salon, you need to choose a development concept and decide on the format of the institution, find qualified employees and equip the premises for work.

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Today, the idea of ​​opening an economy class hairdressing salon is becoming profitable, since it is for simple standard services at a low price that the demand is increasing, which is not yet able to satisfy the modern beauty market.

In contact with

• Salon summary
• room
• Permits
• Equipment
• Staff
• Advertising
• We make a count
• Our advice

Today we will talk about how much it costs to open a hairdressing salon, or rather, what expenses you should prepare for and what is the payback period for such a business idea. We want to clarify right away that in this article we are considering a hairdressing salon business plan with 2019 calculations for 4 chairs: 2 seats for men and 2 for women. Such a number of jobs will be quite sufficient if the amount of your investment is small and all you count on is an economy class cabin. So, step by step we will consider all possible costs, after which we will summarize the earnings.

Salon summary

Before you create an economy class hairdressing business plan, you need to completely decide for yourself what the salon will be like by making a brief description of the enterprise.

So, in our calculation example, there is a hairdressing salon with 2 workplaces for women and 2 for men, i.e. total - 4 chairs. The opening hours of the premises are from 10.00 to 20.00, which is the optimal time for customers. From the services at the opening, you can include:

• haircuts (including model ones);
• hairstyles;
• shaving;
• hair dyeing;
• perm.

In order to open an economy class hairdressing salon, this will be enough. In the future, with the development of business, you can additionally open a solarium, manicure, pedicure, children's haircuts and other types of services.

room

Having decided on the number of seats, you can easily calculate the required area of ​​\u200b\u200bthe room. It is enough to allocate 7 m 2 rooms for each workplace. In total, 4 places will require 28 m 2. We add a waiting room (hall), a bathroom and an area for working personnel, we get approximately 40-45 m 2. Based on this calculation, you will need to find a suitable non-residential premises for opening a hairdresser.

Depending on the initial capital, you can either rent the premises or buy the whole property. As for renting, it will significantly reduce the initial costs. The only point is to conclude an agreement for at least 5 years, because. You will invest in interior trim.

On average, the rental of non-residential premises in a residential area of ​​​​the city in 2019 will be 20 thousand rubles, the purchase - about 2 million (for Russia). It is clear that the calculations of this hairdressing business plan can be called average, because. in the village and in the center of Moscow, the costs will be very different.

It should also be noted that the cost of repair and decoration of the premises. If you try, you can find good specialists who will repair the interior for 100,000 rubles, excluding materials.

Permits

Having picked up the premises, you can proceed to the execution of all documents. The first thing you need is to open an individual entrepreneur with a seal and a current account. If you do everything yourself, the costs will be 2300 rubles (800 state duty, 500 printing and 1000 current account). Hiring a specialized company that will help you do everything will cost up to 10,000 rubles.

In addition to individual entrepreneurs, you will need permits from the SES, state fire supervision, and, of course, a certificate of a hairdresser if you decide to participate in the business on your own. In addition, you will have to pay for the design of utilities (water supply, ventilation and sewerage), so the cost of the project must also be included in the ready-made business plan of an economy class hairdresser. As a rule, the cost of all the listed documents is, taking into account the independent opening of an individual entrepreneur, no more than 10,000 rubles.

Equipment

We turn to the calculation of the following costs in the business plan - for the purchase of equipment and furniture for your hairdressing salon. For at least 4 jobs you will need:

1. 2 hydraulic chairs for the men's room.
2. 2 armchairs with a sink for the women's room.
3. 4 hairdresser's workplaces (large mirrors with a bedside table).
4. 1 wardrobe or hanger.
5. 2 benches in the waiting room.
6. TV.
7. Office equipment.
8. 4 sinks.
9. 8 clippers.
10. 4 hair dryers.
11. 3 curling irons.
12. Combs, scissors, razors.
13. Shampoos, creams, varnishes with the expectation of the first 3 months of work.

May be of interest: Step-by-step instructions for opening a tattoo parlor

It is also recommended to buy a boiler for heating water so that the hairdresser can function normally when the hot water supply is turned off. Additionally, you will need a minimum set of furniture for the room of working staff, as well as a bathroom. In total, the cost of equipment in the business plan for opening a hairdresser will be:

In total, the cost of equipment when calculating a finished business plan for a hairdressing salon for 4 places is approximately 207 thousand rubles. Taking into account the bathroom, boiler and furniture, you can invest 257 thousand rubles in a room for working personnel. Please note that the cost of all items in the calculations was taken for 2019 and at the same time is not the lowest, so the price tag of the plan can still be slightly reduced if you find cheaper, but at the same time high-quality products.

Staff

The next thing you have to spend money on when opening an economy class hairdressing salon is the salary for the masters, administrator and accounting department. As for the masters, it is most profitable to work on a percentage of profit system. A payout of 20 to 40% will be acceptable. An alternative option is to place a bet +%, but only in this case, reduce the interest payment by several times. The average salary of a hairdresser should be at least 20 thousand rubles. If this is a master with experience, then even 25 thousand rubles. In total, for 4 jobs, you will need to hire 6 people with a floating work schedule, which will amount to monthly costs in the business plan of 120-150 thousand rubles.

It is not necessary to hire an administrator. At first, you yourself can meet clients and book them for certain services. It is recommended to hire accounting outsourcing. For such services, you will pay approximately 80 thousand rubles a year, but for that all paperwork will be handled by a qualified worker.

Advertising

Well, the last thing to include in an existing business plan for a hairdressing salon is advertising costs. Initially, it is recommended to spend at least 30 thousand rubles per month on advertising. With an increase in the number of “own” clients, the salon’s advertising will be distributed precisely thanks to them. In addition, it is recommended to make a pillar, as in the photo below.

The cost of such advertising will be about 2500 rubles. If you have the initial capital from which you can allocate money for more visible and effective advertising - illuminated signs and billboard advertising, then be sure to use this method of attracting attention.

When calculating a business plan for a hairdressing salon, the cost of advertising campaigns is usually about 50 thousand rubles, which we will take for our example.

Do not forget that it is important not only to come up with an interesting name for your salon, but also to make good advertising. Create your website, group in social networks. You can fill it with content using smmbox , thanks to this service you can quickly promote a group

We make a count

So, we have considered all the possible costs of opening a hairdressing salon, now let's summarize, and see in the tables of consumption and payback how profitable such a thing is. female business idea in 2019. The report was compiled for the first 3 months, which should be enough to promote the salon.

Consumables

Other expenses (internet, utilities, etc.)