Whatever you do, the main thing is to think globally. Large-scale projects are the main driving force behind all the great achievements of our time, from giant skyscrapers to outstanding discoveries in science, technology and medicine. Powerful, global thinking is what lies behind every successful business, church, political organization. Thinking big is what creates close, loving human relationships. I am sure that if you focus on the top, you will conquer it. Some people have an innate ability to conquer peaks. They are born champions. Other champions are self-made. Tiger Woods is one of them. So did Michael Jordan, Derek Jeter and Tom Brady. They wanted to go beyond the ordinary. They set ambitious goals for themselves and worked hard to achieve them. Sometimes a large project is even easier to implement than a small one. It's easier to build a skyscraper in Manhattan than it is to buy a barn in the Bronx. It takes the same amount of time to close a big deal as it does to close a small one. You have to go through so many sorrows and troubles, you will have the same problems and the same headache. Banks are more willing to lend money for a big project than for a small one. They are more comfortable investing capital in large prestigious buildings than in a shabby house in a not very calm area of ​​​​the city. And if you're successful at a big project, you'll make a lot more money. The first step to success is to take the leap from being nobody to becoming somebody. Most people are afraid to think big. They just can't make up their minds. Why? Because they cannot imagine themselves doing great things: they have no knowledge, experience, track record. They don’t have anything that a successful person should have. So it turns out that on the way to thinking big, big and global, you are your worst enemy. Do you really think that only people with money, university degrees can think big? diplomas, family connections or outstanding intellect? This is wrong. Everyone can think big. The most important thing in this life is the scale of your thinking. How big you think determines the level of success you can achieve. Everything else is secondary. The ability to think already distinguishes you from a huge mass of people. So start now. Set a big goal for yourself first, and then try to be the person who can achieve that goal. I decided to be a big developer. And I began to work on becoming a person capable of managing large construction projects. I went to study at Wharton, where I studied the financial system. I studied real estate in my spare time. I worked for five years with my father and learned how to close deals and how to build houses faster and cheaper than the competition. Then I felt ready for more. Then I moved to Manhattan and started my own company. I had a big goal, and I took all the necessary steps to become a person capable of achieving such a goal. Everything you do in life, do it with a swing and straightening your shoulders. I always think of myself as the most attractive man—and it's no secret that I have a soft spot for beautiful women. That's why I became the owner of the Miss USA and Miss Universe pageants. I love being surrounded by beautiful women all the time. My wife does not mind because she is the most beautiful woman of all and knows that I married her because I love her and because I wanted to marry her. I had a choice: get married or stay single. I preferred to get married. I don't want to be a bachelor. Granted, I don't have a great track record in marriage, but I still prefer a married life over a single life. That's why I finally found the right woman, learning something from my past mistakes. I am determined that everything in our marriage with Melanie would be much better than before. But it surprises many that beauties love me! For the first season of The Apprentice, NBC paid me practically nothing - and no one thought that the show would survive. They didn't even waste ink to sign a contract with me. One of the leaders of the channel said: - For the show to be successful, it must be watched by women. And with what statistic will women look at Donald Trump? I replied: “I haven’t been so bad with women so far. And, as it turned out later, the vast majority of the Candidate’s viewers were women! Women with whom I had relationships for all these years, they could get any man - they were top models, the most beautiful women in the world. And I dated (and slept with) all of them because I have something that other men don't. I don’t know what this “something” is, but women have always liked and like it. So, guys, more audacity, self-confidence, cunning and humor - then you will get all the women that you so wanted to get! Geraldo Rivera is my friend, but one day he did something, from my point of view, an absolutely unacceptable act (he admits that made a mistake). So, he wrote a book where he named all the famous women with whom he had slept by name. I would never do such a thing - I have too much respect for women for that. But if I wrote such a book, the world would shake! Beautiful, famous, successful, married - I'll tell you a secret, I had them all. It's just that, unlike Geraldo, I won't talk about it. But if I did, the book would sell ten million copies (maybe I'll write it eventually). The only thing I've learned about women over the years is that they need sex more than we do! We may live in decent houses in the suburbs, but our brains and our emotions are still a tiny step away from the jungle. In primitive times, women gravitated toward the strongest males for protection. They didn't waste time on some low-status, low-status male who didn't have the means to give them shelter, protection, and food—them and their offspring. But males with status demonstrated their capabilities precisely by the behavior of the winner. They were not afraid to think for themselves and make their own decisions.www.mlm24.ru122 They didn't care what the rest of the tribe thought. And the "victorious" style of behavior is associated today with the type of man that attracts women. Maybe it's not a politically correct thought, but I don't really care. This is common sense, this is a fact and will always remain a fact. The same is true for women. In female attractiveness, appearance plays a serious role, you can’t argue with that. But appearance alone will not help you get a really high-quality man - in any case, get it for a long time. Appearance is only half the game. You also need to behave correctly. The attractiveness of a woman is very dependent on her attitude towards herself. Believe that you are precious and unique - and convey this feeling, this belief to everyone around you. Everything should speak about your “royal” nature: posture, gait, speech, movements, look. My advice to both men and women: believe in yourself and demonstrate it with your behavior. You will become much more attractive to the opposite sex. And even if you are gay, it doesn't change anything, because behavior is everything! Think big and show confidence in yourself in work, in play, in everything you do in life. People sometimes complain that their life is a complete boredom. I'm never bored. If you need more emotionality in your life, it's up to you to add this ingredient to your life. Let's say you're planning a private event. You have a choice: make this event modest or brandish it properly. If you are planning something modest and without special fireworks, then you will get Samoyeds. Plan your event to the max! Bring the level of emotionality to the limit! To make everything cooler than in a movie and more fantastic than a fairy tale! You are who you think you are. Most people have a low opinion of themselves and their abilities. They believe that others are much smarter and underestimate their own intelligence. Rotate the table one hundred and eighty degrees! And tell yourself that you are smarter than most other people. And let this be reflected in your attitude towards yourself and behavior. Everyone says about George Clooney: “Oh, what a handsome man!” But when I recently met him over a cocktail, I was amazed: how small, how short this Clooney turned out to be! No, he was very nice and pleasant, his behavior did not at all correspond to my ideas about him - he does not at all resemble his customary image. He looks much better on screen. Another example of the same discrepancy between image and reality: Angelina Jolie. I don't find her attractive, and the press crawls around her on their knees! I'm still an expert on female beauty, and Jolie, of course, is far from ugly, but not a beauty at all. Perception is what matters. She is perceived as an outstanding beauty, which has nothing to do with reality. But very often the perception is much more important than the fact. Which in her case is the case. We ourselves dictate to people how they should think of you. Your attitude towards yourself is obvious to everyone. Behave in such a way that everyone understands that you are worth a lot. Then people will see you that way. Move energetically, purposefully, look straight ahead, like a person who knows where and why he is going. We all define ourselves, so feel free to define yourself. Instead of a "single-family home builder," define yourself as a single-family home builder about to become a high-rise developer. Instead of "legal assistant", define yourself as a legal assistant who is about to become a partner in a law firm. Instead of "accountant", define yourself as an accountant who is about to become a vice president of finance. Demonstrate your big thinking with your whole being . Demonstrate yourself as an active, enthusiastic, determined, efficient, dedicated person who believes in himself. You are the one who gets promoted, who gets clients, who has a lot of friends. You are the one who climbs up the ladder of life, the fountain of creative ideas. Your attitude to life, demonstrated to others, your behavior is much more important than your IQ. Outstanding minds have always drawn positive conclusions about things and events. Get in the habit of doing the same. Start each day by thinking, “Today is a great day. I live in the best country in the world. I have a great job. It's great to be alive! I have plenty of opportunities to succeed today!” And your mind will find ways to prove that it's all true. People who think small, draw negative conclusions from everything that happens, force their minds to generate more and more negative thoughts. The choice is yours. So let this choice be positive. AT THE HIGHEST RANK - TO THE SMALL THINGS Reinforce the impression of yourself as a person of large-scale thinking with every step you take. Everything must be of the highest order - to the smallest detail. Let your shoes, suits, shirts, ties, coats, watches and jewelry show the world that you understand and value quality. If your budget is not too big yet, buy fewer things - but better quality. Everything that you do and what you own should create an image of seriousness and solidity. Drive a first-class car with first-class suitcases, dine at first-class restaurants, buy everything at first-class stores. I learned this lesson when I bought a football team in New Jersey. The New JerseyGenerals then played in a minor league called the United States Football League. For the 1985 season, I signed Doug Flutie and Herschel Walker. In 1986, we filed a $1.5 billion lawsuit against the National Football League, alleging that the NFL had conspired to monopolize American football. We won the case, but received only one dollar plus interest, for a total of three dollars and seventy-six cents. We later received six million in legal fees. At the time, I thought this would be a good, cheap way to jump into the NFL. I didn't spend much money, but I still tried to get my way. But in the end, I realized that it would be better to pay extra and buy an NFL team. It's like buying real estate on Fifth Avenue. It's the only way to play. “Do everything on the highest level” - I learned this truth then. Why don't you have a little ceremony just for family and close friends? That's right, especially since in those days I was terribly busy, there was a lot of work, but life is not only business. You have to make time to live. And I live big. Iya said, “No way. This is an opportunity to celebrate our union and have fun from the heart. This is a big day for Melanie and for me too. I want this day to be special and memorable for her and for all our friends and family. OUT OF DOUBT People who think big are able to deal with their doubts. Doubt leads directly to failure. If you don't know how things will turn out, you're not alone. None of us really know. You can cross the street and get hit by a bus. If you have any doubts, just believe in yourself and believe that you will definitely win. Nobody else will do this for you. Do not cling to someone else's beliefs and do not seek encouragement from others if you feel that the task is not up to you. Develop self-confidence. on a large scale. Here's an example: former President Jimmy Carter. A very nice man - but not my taste as president. I like Ronald Reagan better. However, when Carter's term expired, he asked to see me - and of course I agreed. I have never supported him and have been very outspoken in my criticism of his handling of the Iranian crisis and our hostage situation. When it was announced that the election was won by Ronald Reagan, the Iranians immediately handed over the hostages to us. If Jimmy Carter had won, the hostages would be sitting there to this day. Anyway, we had a great conversation before we got to the big question: would I disagree with a $50 million donation to the Jimmy Carter Library? Here is an option: a person whom I did not support, for whom I did not vote, sits in my office and asks for a donation of $ 50 million! And then I said to myself (and repeated this to others): Jimmy Carter, despite his image, knew how to think globally. Therefore, he ran for president, and it was too tough for others. As it turned out later, Jimmy Carter was one of the few people who did much more after the presidential term than during it. An example of the opposite property: Mario Cuomo. I supported Mario Cuomo for many years. After he had already left his post, I asked him for a small and completely innocent favor. He refused. This was a manifestation of great disloyalty towards me - and after all, I always supported him. At that time, he could become a rival to Bush Sr. in the presidential race. And, if Kuomov had put forward his candidacy, he would most likely have won - which would be a big setback for the country. He would be a terrible president. He didn't have the ability to think big. Then the smartest man and a good friend of mine, Arkansas politician Bill Clinton, entered the race and won. He has the ability to really think big, and his wife Hillary, a fantastic woman, also thinks big. That's why Bill Clinton won the election. When others stopped trying to catch up with Bush's gigantic approval rating, Clinton wasn't intimidated. And when Bush's ratings rolled down like a rock from a mountain, Clinton immediately took advantage of this to strengthen his position. Bill Clinton is a big man with great courage. Mario Cuomo is a disloyal, cowardly type. People treat you the same way you treat yourself. If you believe you can achieve something, others will believe it too. Radiate significance with all your appearance. People are too busy thinking about themselves. They will take a quick look at you to see if you consider yourself a valuable person - and then they will simply accept your own opinion of yourself on faith! They will see both in your face and in your manners that you are full of energy, that you are a leader who gets things done. If you value yourself, others will respect and value you too. The lion is afraid of the short tamer, but not the big man, who clearly shows that he is afraid of the lion. Don't seek the approval of others. This is a clear sign of weakness. Many will envy you or perceive you as a threat. Others prefer to give in, bend over, hide, just so as not to be subjected to stress and pressure, which are inevitable when interacting with a strong personality. Don't be like them. Your self-confidence generates the talent, power, and energy you need to succeed and achieve your goals. Doubt drastically weakens your will to succeed and sends a signal to everyone around you that you will fail. Eliminate all doubts! I'm not talking about acting arrogant towards others. Just believe in your competence and that you're worth something. Assess your strengths and abilities as accurately as possible. Your behavior should be in line with your worth. CONCERN IS GOOD I was once asked: “What is the difference between a braggart and someone who is really capable of a lot?” And I remembered the period when Muhammad Ali stood up and told his opponents: “I am the most great. I will crush you. I will destroy you". Ali fought George Foreman in a famous duel. George at that time was invulnerable. It was impossible to defeat him. He was the toughest opponent Ali had ever faced. His punch was stronger than Joe Frazier or Sonny Liston. And he could take a powerful series of blows - and survive. In addition, he was much younger than Mohammed Ali. George Foreman was such a great fighter that he knocked down Joe Fraser six times and knocked him out once. And the best times of Mohammed Ali were already in the past. But what he did when he stepped into the ring that night was amazing. Ali has always been smart. He watched videos of all of Foreman's fights and didn't tell anyone, not even his coach. On one tape, he saw Foreman fight three opponents in a row. He knocked out the first one on the move. The fight with the second opponent was already more or less difficult, but he knocked him out too - in the fourth round. In the battle with the third opponent, Foreman almost lost. The fight was very hard for him. Ali was seen to recognize Foreman's weakest point - he succumbs to fatigue. For the first five rounds, Ali did not carry out a single blow. He just lay down on the ropes and let Foreman shower him with punches. However, Foreman could not carry out a blow to the head. Angelo Dundee, Muhammad Ali's trainer, said: www.mlm24.ru126 - Hey champ, we need to stop the fight. You take blow after blow. Ali objected: “Are you out of your mind? Yes, everything is in perfect order with me! No one could understand what he was talking about. But after five rounds, Foreman ran out of steam. And suddenly, in the sixth round, Ali began to thrash Foreman, who simply had no strength left. He was just defenseless - in the eighth round, Ali knocked him out. It was the greatest fight in history! Yes, Mohammed Ali speaks "big" - but he confirms with deeds what he says. My opinion: self-conceit is good, just don't confuse it with selfishness. A big ego is positive. Here are other examples of people who knew how to get their own way: George Stein-brenner, Bob Craft and Bob Tisch. George led the New York Yankees to great success, as did great manager Bob Kraft of the New England Patriots and the late Bob Tisch of the New York Giants. Bob was a big businessman who bought the Giants against advice. He bought the team for a pretty low price but did a fantastic job with them. His family continues to run the Giants business and is doing great. In sports, champions appear at all levels, both on the sports field and in business. One such modern champion is Tom Brady of the New England Patriots. Tom is one of the greatest quarterbacks in football history, but he's also very good at golf. Tom and I played at my Trump National Golf Club in Westchester, not only a great athlete, but also a wonderful person. If he was serious about golf, he would become one of the best. He has an amazing talent. LEARN TO SPEAK LOUD Always speak like someone who thinks big. Fear often deprives people of the gift. Get into the habit of speaking loudly and openly at business meetings and social gatherings. State your thoughts clearly inwardly. And then speak loudly, clearly and with the confidence of a person who wants to communicate something important. And don't worry about what others think of you. Remember, people aren't as smart as you think—or as they seem to be. I kicked Christy Frank out in the fifth week of The Apprentice season 1, mostly because she couldn't speak her mind clearly and loudly. In the fifth round, Christie had to organize her own outlet in New York. She did a great job, but her team lost because Omarosa Manigault-Stollworth lost some of the money. Omarosa has never admitted her guilt. Christie was blamed for everything - and she did not even open her mouth to defend herself against these accusations. If she spoke boldly and openly, if she began to defend herself, I would leave her, and I would kick Omarosa out. Everyone who does at least something is always criticized. Be prepared for this. Listen to criticism. And then toss it aside. I was literally criticized for everything I did. I don't let criticism confuse me. I already said once that everyone is hunting for the "fastest revolver of the Wild West." If you are at the very top, you are always a target for people who think narrowly but love to criticize those who do things. Don't let them stop you. Object, speak boldly, and stand your ground. Joe is a serious person, as they say, "no fools." Here is what he wrote at the end of his report: “Trump is a legend, a folk American financial hero who has mysteriously touched the souls of millions of ordinary Americans. His popularity was huge even before the success of the TV show "The Candidate". His daring, predatory, attacking manner attracts millions of people even more than twenty years ago ... "And the last words of the report:" Thirty million dollars is thirty million dollars, but even in this case, Zanker underpays Trump! » BIG PLAYERS STAY TOGETHER Connect with people who think big just like you. Those around you have a huge influence on you. We are all a product of our environment. Join clubs, associations and organizations that include successful people. Think of yourself as someone you just need to know. The most important person in any meeting, in any group, is the one who represents himself most actively. When meeting a new person for you, look him straight in the eye, be sure to remember his name and try so that he remembers yours. Make friends with people who set themselves big goals. Meet with them regularly for lunch or dinner to exchange ideas, share your opinions, share your dreams. And be selective in friendship. Keep only those who really want you to succeed. Forget all your so-called friends who are full of negativity and incapable of acting in a big way. They only suck your energy. And some even try to block your path to success and shame you for the fact that everything is going great for you. Only listen to people who know how to do business. One of my "large-scale" friends is John Mack, CEO of Morgan Stanley. John is really smart - a brilliant, brilliant Wall Street tactician. His insight and foresight are inimitable. He is a good friend of mine and a major benefactor. He chairs the Board of Trustees of New York General Hospital. Not long ago, John invited me to dinner, he wanted to talk to me about something. At the beginning there was an interesting story about what excellent results he managed to achieve in a hospital (of which I am not a trustee , which does not prevent it - like other similar organizations - from trying to get my support, at least financially). Then John asked me if I could make a deposit? Anywhere from $25 to $50 million? I looked at him and said, “Yeah, old man, you really think big!” Thinking big is one of the keys to John’s success. the smallest contribution. John was overjoyed and accepted with gratitude, but for the first time I felt like a cheapskate handing out a millionth charity check! John does a great job in business, while helping other people who are less fortunate in life. He is a great example for all who read this book. Don't let false excuses slow you down. (“I’m not too smart, I don’t have much experience, I’m too young, I’m too old, I’m too woman, I’m too fat, too thin, too bald,” and so on, without end.) These are empty and false excuses. Get them out of your head. Excuses are symptoms of fear. Throw yourself headlong and do what you were most afraid to do - your fear will disappear by itself! No one is born with complete self-confidence. It is being purchased. Get into the habit of taking action and your confidence will skyrocket! Don't spend too much time planning and trying to anticipate and solve problems before they arise. This is just an excuse to play for time. Until you start, you cannot know where and when problems will arise. You will not have experience with these problems. Dive in head first and solve problems as they arise. Stop thinking - start doing! Start small - and constantly move forward, taking new and new heights to strengthen strength and self-confidence. Tacolympians and reach the very heights. They push themselves towards bigger and bigger goals, achieving them consistently. At the beginning of the journey, what matters is not at all what you know. What matters is what you can learn in the process. When you start something new and difficult, always say to yourself: “I can!” Your ability to do something is always a state of mind and soul. And your results depend on how much you think you can do. Many people get used to working at a certain level of efficiency. However, when circumstances so require, they do much more than they might think. Learn to think that you can do more. Start building a single-family home and at the same time think about how much more you would earn by building an apartment building or an entire complex. Aim for a really big task - and you will find a way to solve it! I don't mean vague promises to do something someday. I'm talking about a legal agreement, a contract that will give you an incentive to move on. Put your signature and your feet will be on burning coals. I assure you, you will begin to act with such speed as you did not expect from yourself. Train your thought, accustom it to more and more significant goals. Your mind must be ready for new, big steps. You cannot move to a higher level if your consciousness is not ready for it. Let's say you start a business where you make $100 a month and you want to make $10,000 a month. Most people cannot jump from a hundred to ten thousand in one day. Your mind must get used to this thought. Start with small steps to adapt and then build bridges from where you are to where you would like to be. It is helpful to have a mentor who can help you climb to a higher level. To do this, there are teachers and trainers in every field and industry. We are more receptive to advice given to us by authority figures. Find such an authority in your field, listen to his advice, enlist his support in order to take bold new steps. Their confidence will boost your confidence in yourself as well. GET THE MOST POSSIBLE FOR YOUR WORK Thinking big is the leverage you need to get the money you're worth. In the real world, no one will hand you money just like that. People fight and kill for money. In the fantasy world, you are automatically paid what you deserve. Alas, things are not so simple in the real world. You will only get paid decent money if the person you are dealing with simply has no other choice. Doctors get paid a lot of money because you either pay or die. Dentists get paid a lot of money because you either pay or end up with a bad tooth. Lawyers get paid a lot of money, otherwise they will just ruin your case. There is an old saying: “To not suffer is not to achieve.” Usually this is attributed to bodybuilding, but in negotiations it works one hundred percent. Athletes-stars demand big fees, and even huge bonuses, because they realize they are indispensable. Movie stars can demand a lot of money, because the film companies need them to attract the audience. The same goes for top trainers, models, and rock stars. They demand high fees because if you don't pay, they'll just go to the competition and you'll lose. It's like a legal bribe. That's how lawyers and lawyers get rich. To be super successful, you need to use the principle of leverage to get the maximum pay for what you do. You must threaten your opponent with serious losses before you get your way. In every successful real estate transaction, I have always made the opponent aware of the losses that he will incur if he does not agree to my terms, and the benefits that the transaction will take place. Everyone knows this - but few say it out loud. Take work negotiations. Most people get their biggest pay raise when they quit their job—or threaten to do so. When the goal of a negotiation is to get a higher salary, overstate your importance and value to the firm and overestimate the loss to the company if it breaks up with you. Always be prepared to slam the door and leave. Use the leverage of the threat - it is very effective. LEAD THE CHANGE AND KEEP YOUR NOSE TO THE WIND Always respond to important, large-scale trends. Many events take most people by surprise - but in fact they are quite predictable. Look deeper, delve into the essence of daily news to see the most powerful changes that will take place over the decades. That's how you can find big ideas. Demographic, cultural, financial, technological and medical trends will give quite predictable results years later. There is a shortage of doctors and nurses - and at the same time the population is rapidly aging. There is a growth in the Hispanic population, out-of-town migration www.mlm24.ru130 suburbs (“out of town”), an increase in the number of single people and a cultural shift towards the environment. These are all gigantic opportunities for profit if you can think globally and find solutions to meet urgent human needs . So, I saw a lot of potential in Jersey City. I can predict trends, so I saw a great future in Jersey City. That's why he built Trump Plaza Jersey City there, a huge $415 million condominium complex with two fifty-story skyscrapers and almost nine hundred luxury apartments. Who did I find a great partner, Dean Gabel, who made our dream come true! Many start with big goals. They start by thinking big, big, and it works. They achieve some degree of success, good jobs, money in the bank, a decent income, a secure pension, expensive toys like a yacht or a fancy car. And that's it. Now they stop thinking globally - and start thinking about how to do without any risk and secure what they already have. Don't fall into the same trap. Keep training your mind with big ideas. Become a collector of big ideas. Constantly fill your mind with new information and use it to generate new ideas. Bring these ideas together to come up with big decisions about how to make money, make useful things faster and cheaper, etc. ALL HIGHER AND HIGHER AND HIGHER! Always try to outdo yourself by pushing the bar higher and higher. When I built Trump Tower, I wasn't going to just build another skyscraper. I wanted to create a skyscraper like no other in the world. I wanted innovative solutions: glass and bronze - something that would make Trump Tower a unique structure. I was advised to hang beautiful and expensive paintings in the lobby of a skyscraper. But I found it unoriginal and boring. I wanted something fantastic, unseen, something that would take your breath away. In 1980, I spent $2 million to build a 25-meter waterfall in the hall of Trump Tower - and it became one of the main draws for tourists visiting New York. After work on Trump Tower was completed, I already knew that I wanted more - new challenges, new achievements. And I have built many beautiful buildings and complexes. Recently, I completed the construction of Trump World Tower near the United Nations Plaza. This skyscraper - ninety-nine floors - has become the tallest residential building in the world, and among the tallest buildings in general, it ranks forty-eighth. Impressive success - and an example of what you can do if you want to outdo yourself. I'm currently working on a ninety-two-story building in Chicago's prime neighborhood. Instead, focus on what could be. When I bought building number 40 on www.mlm24.ru131 Wall Street, everyone else saw only a huge house that was good only for sucking the owner's money. I saw an opportunity to acquire a magnificent piece of real estate, a city landmark - and for only a fraction of its price. I've seen what she can become. And what I saw was worth much more than the price then. It was the same with the Mar-a-Lago club in Palm Beach. Before it came into the game, this huge house was like a white elephant that no one wanted to buy, because no one would want to live in a monster of 128 rooms on the very shore of the ocean. I saw it as an exclusive club that would attract the opportunity to socialize in an elitist and magnificent environment. Columbia University at one time had the opportunity to build one of the most beautiful educational complexes in the world. An incredibly successful businessman named ElLerner, who also owned the Cliveland Brownes football team, was on the university's board of trustees and wanted to buy part of the site for himself. I was working on Manhattan's West Side at the time. Columbia University was to get a huge lot facing right onto the Hudson between 59th and 62nd streets, right behind Lincoln Center. On this site, Lerner dreamed of building the Columbia Business School and School of Theater Arts - and it was a great, great dream! The contract was close to being awarded when all of a sudden Al called me and said, “Donald, I just got diagnosed with cancer. I don't think I'll last long. It's amazing what disease does to people. Even with a cold, your affairs seem to fade into the background. But in Al's case, things were much worse. He was powerful, tough, but at the same time a wonderful person, endowed with fantasy and foresight. His foresight and tenacity helped him create a huge business. Al died, and the new president of Columbia University, Lee Bollinger, a graduate of the University of Michigan, did not like Al's idea. Instead, he wanted to build new buildings on lousy lots that didn't even belong to the university. And as soon as the project was made public, these plots became impossible to buy, because all the owners wanted mountains of gold for them. He actually trumpeted the project to the whole world before he bought the plots - what a fool! Anyway, initially the Lerner project was a great idea of ​​a great man. An idea that came to naught due to the unprofessionalism of the university leaders. But... The University of Michigan was lucky: it got rid of Bollinger in due time. Maybe Columbia will be just as lucky someday! BE PREPARED FOR BIG CHALLENGES We must understand that big, big thinking creates big, big problems. There is no success in life without hard work. Problems, stops, temporary setbacks happen to everyone. This is part of life. If you think big, you will encounter big failures from time to time. The main thing here is one thing: how you react to them. Every great artist, doctor, lawyer, scientist, inventor, sportsman, musician, politician, real estate developer, entrepreneur, and merchant turns failure to their advantage. All the greats knew how to learn from failures. They analyze their failures and discover new paths to success. www.mlm24.ru132 Failure or a temporary stop is not defeat. Defeat is always a state of mind. You only fail if you accept it. If you think and behave like a loser. Learn from your mistakes and see failure as the price you pay for your learning. Healthy self-criticism helps a lot. It makes you better and stronger. But never admit defeat. And never go too far with self-criticism. Don't let failure drive you into negativity and surrender: "I'll never succeed. I'm a loser It's time to give up. Everyone who criticized me turned out to be right.” Such self-criticism becomes unhealthy and dangerous. Don't act like that. It can ruin your whole life. As I went through a series of setbacks in the 1990s, I saw many of my friends succumb to self-criticism so devastating that they never recovered from it. This excessive self-criticism killed their spirit. Nobody heard anything more about them. Some actually committed suicide - the pain of self-abasement was so strong. It is not necessary to see the end of the world in every failure. Learned the lesson, learned it, and move on. Do not sit on failure as if on ashes. Start thinking big again. Fill your mind with thoughts that can lift your spirits, plans for the future, past successes, all the good things that your friends have said and are saying about you - everything that can bring positive into your internal dialogue. And learn the great art - forget. Move on and don't think for a second about all the bad things that have ever happened to you. Do not fall into idealism and daydreaming that something went differently in the past, so that you live in a fairy tale where everything always ends well. Don't wait for ideal conditions to get back into action. Be realistic. There will be no ideal conditions. Just resolve to do everything better than before, and move forward, forgetting the past. Consider every failure as a step towards ultimate victory. Remember: persistence plus learning from mistakes equals success. Think big, think big—but keep both feet on the ground. You must be good at what you do. There will always be forces that can break you: jealous officials, greedy lawyers, fraudulent contractors, cowardly bankers. You can not dive into your great dreams and bold ideas, forgetting the simple fundamental things. First of all, you need to remember that you need to produce a quality product, keep your ears on top and take care of getting your money in time. Think big—but don't lose sight of everyday issues. I had to start modestly. I had only $5,000 in seed capital. But I always tried to make the company look bigger than it really was. I gave the building caretaker a small bribe to let me hang a sign on the lobby door: "Learning Annex - Number 101." And an arrow pointing to my door. My office immediately began to seem twice as big as it actually was. In the apartment itself, I replaced the bed with a sofa and folded it every day. We didn't have the money to rent another room, and I had to improvise to get the most out of the minimum capital. I found a woman who agreed to rent me a table in her living room - in her apartment on the floor above mine. We could work in it, receive visitors in my one-room apartment. I ran the wire from my telephone to her apartment. Five people could work on one line at the same time. The hostess agreed to have only one person in her living room. So every evening I made sure five of my co-workers left her apartment at six o'clock sharp—before she got home from work to find them there. In those days, Tony Robbins taught me how to bring my energy to its peak intensity. However, when you're next to Tony Robbins, it doesn't work any other way. This non-human is a dynamo! The first lessons on how to think big came from Tony. It was my mindset to play for high stakes that allowed us to make Learning Annex quite a prominent company in the 1980s. To feel rich, I got myself a very expensive suit. I wore a $1,000 suit even though I didn't have any money. But instead of buying ten cheap suits, I bought one very expensive one, in which I went to all business meetings. I felt great in it: a very significant and very rich person. My suit attracted people. They didn’t tell me this directly, but everyone understood that I was dressed like a rich man. And on a subconscious level, everyone I met treated me a little better just because I was in a $1,000 suit. Every year, all my managers came to New York for a meeting at our tiny headquarters. I took them all to the Armani store, where each had to buy a $1,000 Armani suit. Everyone, be it a man or a woman. I didn't let them buy clothes for $750 - that would be too cheap. Only $1000 - or more. But that was the 1980s. Now we all buy suits for $3,000. And one more trick. Every time I went to meet with respectable and influential people, I carried $5,000 in cash with me. I would walk into an office or restaurant where lunch or dinner was to take place, dressed in a $1,000 Armani suit with $5,000 in cash. This money added vigor to my gait. I did not take them with me in order to spend. It was all about the mood. I felt very rich—and everyone else immediately picked up on my mood. People thought to themselves, “This guy is one of the winners.” I took that $5,000 with me even when it was the last money in my account. In this case, I rented everything to the last cent - and took the money with me, going to meet someone. Now for serious negotiations, I take $10,000 with me. And for every very important meeting - like a conversation with Donald Trump - I put $15,000 in my pocket! It’s a great feeling—and it immediately attracts the right people and leads to the right contacts and deals. And it makes me remember that I am rich. After meeting with Donald Trump, I began to perceive the meaning of the words “think globally” in a completely different way. I realized that what I thought was big and big thinking was small and even very small in the world of Donald Trump. Contact with him made me think ten times bigger than before. Of course, it took all my courage to make such a giant leap. But I'm glad I did it, because in the three years since I met Donald Trump, my business has grown twofold! Trump's attitude to life is unequivocal: nothing is impossible. He does not allow any deal, any potential project, however gigantic, to intimidate him. It all comes down to a simple scheme: if he has a worthy goal that he wants to achieve, he achieves it. He never lets the fear of failure stop him from getting what he wants. After meeting Donald, I began to consciously strive to meet people of his caliber. And I found that they all think the same way: big, big, global. In November 2005, media mogul Rupert Murdoch held an eBay auction for an hour-long lunch with himself, with proceeds from the sale going to the Jerusalem College of Technology. My $57,100 bid beat all other bids, and I won the opportunity to spend an hour with Murdoch at a New York restaurant. It was more than a modest price for such an opportunity. I took the opportunity to talk to him about the best options for expanding LearningAnnex. Murdoch is arranged in the same way as Trump: all means are good - and no ceremonies! Yes, it was certainly worth paying $ 1000 for a minute of communication with him. Plus, it was a penny compared to what I'm paying Donald Trump. Warren Buffett has the second-largest fortune in America. I really wanted to get him as a lecturer at our Wealth Expo. When I heard that he put his car up for sale on the Internet, I became interested in this option right off the bat. If I win the auction, the money will go to his favorite charity, Girls, Inc., and Buffett himself, in a chauffeur's cap, will pick me up in his car. It would be a great chance to meet the legendary stock mogul and ask him to give a lecture on "How to make profitable investments at any age." I won the auction and paid Warren Buffett $73,200 for his used Lincoln. I then offered him two million to speak at Expo . He turned down the offer, but I got a fantastic glimpse into the personality of this incredibly successful man. I spent all that money on meeting Rupert Murdoch and Warren Buffett. What lesson did I learn? I realized that Rupert, Warren and Donald have the same position, the same attitude to life: think big and hit backhand. Learn this attitude to life and it will be impossible to stop you. SUMMARY Whatever you do, think big . Global thinking is the force that gave us all the achievements of our time, from giant skyscrapers to amazing discoveries in science, technology and medicine. Thinking big is what creates close, loving human relationships. Set a really big goal and do everything to achieve it. Most people are afraid to play big. They are not able to imagine that they can implement a truly large-scale project, because they lack knowledge, experience, and connections. But in order to think correctly, you do not need all this. You can start thinking big without these trappings of success. Every globally minded person started from scratch—everyone was once a nobody. Play for high stakes - and this will immediately set you apart from the huge www.mlm24.ru135mass of everyone else. How big you think determines your success. Everything else is secondary. KEY POINTS Global thinking underlies all human achievements. Concentrate on the top and you will get to it. Big things are easier to do. Overcome the fear of thinking big. Become a person capable of achieving big goals. Let your behavior correspond to the image of a person who has great goals. Define yourself as a significant and important person. Think positively about yourself. Do everything at the highest level - to the smallest detail. Demonstrate your scale in everything - both personal and social life. Speak loudly and openly, as befits a person of a large scale. Chat with people who play big. Turn big ideas into action without delay. Build self-confidence as you go from small successes to bigger ones. Use meaningful trends. Stay away from negative people, both in business and in life. Avoid unnecessary and dangerous self-criticism. After each failure, switch to positive thoughts and big goals as quickly as possible.

Think big and don't slow down! Bill Zunker, Donald Trump

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Title: Think big and don't slow down!
Author: Bill Zunker, Donald Trump
Year: 2012
Genre: Popular about business, Foreign business literature, Personal growth, Foreign psychology

About the book "Think big and don't slow down!" Bill Zunker, Donald Trump

In his new book, the great businessman and provocateur Donald Trump brilliantly debunks the illusions associated with the world of business. According to Trump, not everyone can become rich and famous. Success and wealth go to the strong, and illusions and doubts are the lot of losers.

Donald Trump's motto in life and business is passion, healthy anger, a real view of the world and a creative approach to solving any problem. Life is a tough fight, and if you want to emerge victorious from it, forget the word “no”, learn to work with your fists, kick back, never give up and calculate your every step. This is the only way to achieve big goals, and you shouldn’t set others!

The price of success is high, and if you feel ready to pay it, this book is for you!

On our site about books, you can download the site for free without registration or read the online book Bill Zunker, Donald Trump “Think big and don’t slow down!” in epub, fb2, txt, rtf, pdf formats for iPad, iPhone, Android and Kindle. The book will give you a lot of pleasant moments and a real pleasure to read. You can buy the full version from our partner. Also, here you will find the latest news from the literary world, learn the biography of your favorite authors. For novice writers, there is a separate section with useful tips and tricks, interesting articles, thanks to which you can try your hand at writing.

Quotes from the book "Think big and don't slow down!" Bill Zunker, Donald Trump

The best way to learn is to study the history of successes and failures in your business.

The more I work, the more lucky I am.

Outstanding minds have always drawn positive conclusions about things and events. Get in the habit of doing the same. Start each day by thinking, “Today is a great day. I live in the best country in the world. I have a great job. It's great to be alive! I have plenty of opportunities to succeed today!”

Stop thinking - start doing! Start small - and constantly move forward, taking new and new heights to strengthen strength and self-confidence. This is how Olympians reach the very top. They push themselves towards ever greater goals, achieving them consistently.

Trump: “If you can think in general, then nothing prevents you from thinking big. This is your choice. Whatever the circumstances, no one can stop you from thinking big.”

Tony Robbins: “If you want to achieve something great, you have to force yourself to go beyond. You need to swing yourself to a state of hyperactivity. And you have to do it yourself. No one will do it for you."

When you start something new, you don't have any "charge". And during this period, everything is very difficult. People don't call you, they don't invite you anywhere. You seem to be going nowhere, but if you work hard to achieve your goal, you will soon find yourself in the thick of people and events. You will have contacts, they will begin to trust you, undoubted achievements will appear in the list of your works - and now everything will be much easier.

Become someone who knows how to solve complex problems - and you will become someone who people will willingly pay big money.

Never admit that you lost. If you fail, that's okay. The situation could be out of your control. But never fly the white flag yourself! Keep fighting! You may not know it in advance, but in the next moment a new chance may turn up, a new opportunity may appear.

Free download the book "Think big and don't slow down!" Bill Zunker, Donald Trump

(Fragment)

Donald Trump

Think big and don't slow down!

To my parents Fred and Mary Trump, my brother Fred Trump Jr, my sisters Judge Marianne Trump-Barry and Elizabeth Trump-Grau, my brother Robert Trump, my children Donald Jr, Ivanka, Eric, Tiffany and Barron, and my charming wife Melania.

Donald Trump

This book is dedicated to my loving wife Debbie and my children Ediva, Dylan and Vera, who have always supported me in my pursuit of excellence, and to all of the Learning Annex staff who THINK BIG every day.

Bill Zunker

Foreword

Over the years of my business life, I have met people who have made an indelible impression on me. Bill Zunker is one of them. When I met him, I realized that he was not just a very smart and energetic person, but a dynamo in every sense of the word. I couldn't help but admire his ideas and his enthusiasm.

Creativity is an important element of success in whatever you do. Bill is a creative person and he knows how to put his creative energy into action. Anyone who has ever crossed paths with Bill is unlikely to forget him. He is a talented promoter and his positive outlook on life has influenced thousands and thousands of people. He is an excellent mentor who knows his subject to the smallest detail.

But besides that, he loves his job - and for me this is one of the key indicators when it comes to how to succeed. His enthusiasm has not faded over the years, and Learning Annex has achieved impressive results.

Thinking big is a creed that I have been following since my early youth, and it is a tried and true path to success. Bill also confesses it, and the results are evident. This book has been a great adrenaline rush for both of us, and we hope that it will not only be an interesting read, but will also teach you a lot. We want each of you to realize your dream - and if you work tirelessly, your dream will come true!

Donald Trump

Introduction

From small to big

Until I met Donald Trump, Learning Annex was a small firm. Now it's a big company - because I learned the principle of Donald Trump: hit the spot with all his might. Twenty-eight years ago, when I was a film student at New York's New School, I needed money to somehow support myself. And then, in 1979, at the age of twenty-six, I took the $5,000 that had been given to me for a bar mitzvah1 and started Learning Annex. At first, I saw my company as something like an informal school where experimental film professionals could share their experience with beginners. But my friend at the time, a teacher of artistic ceramics, convinced me to expand the range of subjects and create a center of learning of a different kind, where people could learn in a short time what is not taught almost anywhere else. And so the Learning Annex was born.

In those early days, at the very beginning of my journey, I dressed up as a clown and went out into the streets of Manhattan, where I handed out catalogs of our courses to passers-by. At the same time, I explained that they need to call the number indicated in the directory and say that they were sent by a clown. For this they were guaranteed a discount of five dollars. Then I ran to the office and answered the calls. To my delight, many of the callers told me that some cute clown told them about the discount. I recorded the data of the future listener and sent a confirmation letter to his address. If there were no calls, I started looking for new teachers and lecturers. The whole business consisted of one person, and I ran it from my one-room apartment on Manhattan's West Side.

My film career never took off, but the Learning Annex did, and I was happy. I realized that I was born a promoter and that I had finally found my calling.

I completely changed the concept of "continuing education", turning it into what I called edu-tainment2. Everything is happening at an incredible speed these days. People don't have time for formal education. MTV and the Internet have created a generation that wants everything done quickly and in an entertaining way. I decided that the lectures should be given by celebrities and stars. I wanted our lecturers-teachers to be people of a huge scale.

When our list gained a certain amount of glamour, thanks to the inclusion of celebrities, the number of people who wanted to attend the courses immediately increased exponentially - and more and more prominent people agreed to my requests to lecture. Sarah Jessica Parker, Harrison Ford, Richard Simmons, Henry Kissinger Barbara Bush, Larry King, Renée Zellweger, Deepak Chopra and Rudy Giuliani are just a few of the hundreds of celebrities who have graced the Learning Annex stage.

How did I manage to attract them? Since I didn't have a lot of money, I pressed another button: their guilt. I said, “You have succeeded. Why don't you give back to society?" I remember movie mogul Harvey Weinstein. I whined and whined and whined and whined, "You can dedicate one hour of your time to the Learning Annex students - for charity." Finally he agreed. It was amazing to listen to his full of interesting details about how to succeed in Hollywood. It all ended with the fact that he spoke for several hours! Likewise, we got the legendary music producer Clive Davis. He not only listened to the demos of our students, but also signed a contract with one of them right in the audience. Most celebrities did not attach importance to money.

But not Donald Trump. He didn't even answer my calls. One day, I called Trump's office and was put through to his private secretary, Norma. I knew I wouldn't get Trump's attention by casting my usual bait. He just wouldn't talk to me. I decided to stir up his interest with money, which is actually extremely unusual for me. But I really wanted to get it - and therefore I dared to take such a step. I offered what I thought was a fantastic sum: $10,000. His secretary responded, "Is that all?", dismissing my offer like a bottle of cheap Chianti. After adding a short "no", she hung up.

It took all my courage, but a few days later I called Norma again and said, "I'll give Mr. Trump $25,000." Norma replied, “No. It doesn't interest him."

I was shocked. Then I realized that I played too carefully. A week later, I took a gigantic risk by offering $100,000. It was the biggest honorarium I had ever offered to a guest lecturer - but Norma was not impressed either. Without hesitation, she snapped, “It won’t work. Donald will not perform.

Donald Trump

Think big and don't slow down!

To my parents Fred and Mary Trump, my brother Fred Trump Jr, my sisters Judge Marianne Trump-Barry and Elizabeth Trump-Grau, my brother Robert Trump, my children Donald Jr, Ivanka, Eric, Tiffany and Barron, and my charming wife Melania.

Donald Trump

This book is dedicated to my loving wife Debbie and my children Ediva, Dylan and Vera, who have always supported me in my pursuit of excellence, and to all of the Learning Annex staff who THINK BIG every day.

Bill Zunker

Foreword

Over the years of my business life, I have met people who have made an indelible impression on me. Bill Zunker is one of them. When I met him, I realized that he was not just a very smart and energetic person, but a dynamo in every sense of the word. I couldn't help but admire his ideas and his enthusiasm.

Creativity is an important element of success in whatever you do. Bill is a creative person and he knows how to put his creative energy into action. Anyone who has ever crossed paths with Bill is unlikely to forget him. He is a talented promoter and his positive outlook on life has influenced thousands and thousands of people. He is an excellent mentor who knows his subject to the smallest detail.

But besides that, he loves his job - and for me this is one of the key indicators when it comes to how to succeed. His enthusiasm has not faded over the years, and Learning Annex has achieved impressive results.

Thinking big is a creed that I have been following since my early youth, and it is a tried and true path to success. Bill also confesses it, and the results are evident. This book has been a great adrenaline rush for both of us, and we hope that it will not only be an interesting read, but will also teach you a lot. We want each of you to realize your dream - and if you work tirelessly, your dream will come true!

Donald Trump

Introduction

From small to big

Until I met Donald Trump, Learning Annex was a small firm. Now it's a big company - because I learned the principle of Donald Trump: hit the spot with all his might. Twenty-eight years ago, when I was a film student at New York's New School, I needed money to somehow support myself. And then, in 1979, at the age of twenty-six, I took the $5,000 that had been given to me for a bar mitzvah1 and started Learning Annex. At first, I saw my company as something like an informal school where experimental film professionals could share their experience with beginners. But my friend at the time, a teacher of artistic ceramics, convinced me to expand the range of subjects and create a center of learning of a different kind, where people could learn in a short time what is not taught almost anywhere else. And so the Learning Annex was born.

In those early days, at the very beginning of my journey, I dressed up as a clown and went out into the streets of Manhattan, where I handed out catalogs of our courses to passers-by. At the same time, I explained that they need to call the number indicated in the directory and say that they were sent by a clown. For this they were guaranteed a discount of five dollars. Then I ran to the office and answered the calls. To my delight, many of the callers told me that some cute clown told them about the discount. I recorded the data of the future listener and sent a confirmation letter to his address. If there were no calls, I started looking for new teachers and lecturers. The whole business consisted of one person, and I ran it from my one-room apartment on Manhattan's West Side.

My film career never took off, but the Learning Annex did, and I was happy. I realized that I was born a promoter and that I had finally found my calling.

I completely changed the concept of "continuing education", turning it into what I called edu-tainment2. Everything is happening at an incredible speed these days. People don't have time for formal education. MTV and the Internet have created a generation that wants everything done quickly and in an entertaining way. I decided that the lectures should be given by celebrities and stars. I wanted our lecturers-teachers to be people of a huge scale.

When our list gained a certain amount of glamour, thanks to the inclusion of celebrities, the number of people who wanted to attend the courses immediately increased exponentially - and more and more prominent people agreed to my requests to lecture. Sarah Jessica Parker, Harrison Ford, Richard Simmons, Henry Kissinger Barbara Bush, Larry King, Renée Zellweger, Deepak Chopra and Rudy Giuliani are just a few of the hundreds of celebrities who have graced the Learning Annex stage.

How did I manage to attract them? Since I didn't have a lot of money, I pressed another button: their guilt. I said, “You have succeeded. Why don't you give back to society?" I remember movie mogul Harvey Weinstein. I whined and whined and whined and whined, "You can dedicate one hour of your time to the Learning Annex students - for charity." Finally he agreed. It was amazing to listen to his full of interesting details about how to succeed in Hollywood. It all ended with the fact that he spoke for several hours! Likewise, we got the legendary music producer Clive Davis. He not only listened to the demos of our students, but also signed a contract with one of them right in the audience. Most celebrities did not attach importance to money.

But not Donald Trump. He didn't even answer my calls. One day, I called Trump's office and was put through to his private secretary, Norma. I knew I wouldn't get Trump's attention by casting my usual bait. He just wouldn't talk to me. I decided to stir up his interest with money, which is actually extremely unusual for me. But I really wanted to get it - and therefore I dared to take such a step. I offered what I thought was a fantastic sum: $10,000. His secretary responded, "Is that all?", dismissing my offer like a bottle of cheap Chianti. After adding a short "no", she hung up.

It took all my courage, but a few days later I called Norma again and said, "I'll give Mr. Trump $25,000." Norma replied, “No. It doesn't interest him."

I was shocked. Then I realized that I played too carefully. A week later, I took a gigantic risk by offering $100,000. It was the biggest honorarium I had ever offered to a guest lecturer - but Norma was not impressed either. Without hesitation, she snapped, “It won’t work. Donald will not perform.

I sat down and thought: what to do next? Abandon the idea of ​​luring Donald Trump - or keep trying? I didn't know what to do. Then I remembered what motivation art guru Tony Robbins had taught me: “If you want to achieve something great, you have to force yourself to go beyond. You need to swing yourself to a state of hyperactivity. And you have to do it yourself. No one will do it for you." I decided that I wanted to reach the top. Donald Trump was just the incarnation of Mister Maximum. Each of us has our own heroes. Donald was mine. If I wanted to play on the same field as him, I had to push myself up to the next level. I puffed out my chest like a wheel, took a deep breath and gathered all my energy reserves. Then I called Norma at Donald Trump's office and offered $1 million for Trump's hour-long Learning Annex. At that time, the annual income of our company was five and a half million dollars. Think for a second. I offered him a million, and our entire income for the whole year was only five and a half million! At the same time, there were rarely more than a few hundred students in the hall. How I was going to get my money back - I had no idea about this. But I knew that I had to take this step. I just knew it. I listened to my instincts and called. And Norma said, “Very interesting proposal. I'll talk to Donald."

I hung up the phone and went to the toilet, where, as expected, I vomited. In fact. Thoughts rushed through my head, and my heart was pounding like crazy. What have I done? If this game doesn't pay off, I'll lose everything! In an instant, I moved to a new level of life - and it was a very unsettling feeling. But at the same time it was a delight! What I did was crazy. But the feeling was indescribable.

Less than an hour later, Donald himself called me back.

When I picked up the phone, I couldn't believe I was talking to Donald Trump. I decided that one of my friends was just playing me. But it was Donald. He said, “Bill, I love what the Learning Annex is doing and I love your offer. Tell me, how many people do you propose to gather for this meeting? Until now, the maximum attendance has been somewhere in the region of 500-700 people, with the largest number of people coming to meet with a psychic. We have never collected more students. I said, "We'll gather a thousand people." In my mind, 1,000 people was a huge number. Trump retorted: "I will agree if you promise that there will be ten thousand listeners at the meeting."

Donald Trump

Think big and don't slow down!

Foreword

Over the years of my business life, I have met people who have made an indelible impression on me. Bill Zunker is one of them. When I met him, I realized that he was not just a very smart and energetic person, but a dynamo in every sense of the word. I couldn't help but admire his ideas and his enthusiasm.

Creativity is an important element of success in whatever you do. Bill is a creative person and he knows how to put his creative energy into action. Anyone who has ever crossed paths with Bill is unlikely to forget him. He is a talented promoter and his positive outlook on life has influenced thousands and thousands of people. He is an excellent mentor who knows his subject to the smallest detail.

But besides that, he loves his job - and for me this is one of the key indicators when it comes to how to succeed. His enthusiasm has not faded over the years, and Learning Annex has achieved impressive results.

Thinking big is a creed that I have been following since my early youth, and it is a tried and true path to success. Bill also confesses it, and the results are evident. This book has been a great adrenaline rush for both of us, and we hope that it will not only be an interesting read, but will also teach you a lot. We want each of you to realize your dream - and if you work tirelessly, your dream will come true!

Donald Trump

Introduction. From small to big

Until I met Donald Trump, Learning Annex was a small firm. Now it's a big company - because I learned the principle of Donald Trump: hit the spot with all his might. Twenty-eight years ago, when I was a film student at New York's New School, I needed money to somehow support myself. And then, in 1979, at the age of twenty-six, I took the $5,000 that had been given to me as a bar mitzvah gift and started Learning Annex. At first, I saw my company as something like an informal school where experimental film professionals could share their experience with beginners. But my friend at the time, a teacher of artistic ceramics, convinced me to expand the range of subjects and create a center of learning of a different kind, where people could learn in a short time what is not taught almost anywhere else. And so the Learning Annex was born.

In those early days, at the very beginning of my journey, I dressed up as a clown and went out into the streets of Manhattan, where I handed out catalogs of our courses to passers-by. At the same time, I explained that they need to call the number indicated in the directory and say that they were sent by a clown. For this they were guaranteed a discount of five dollars. Then I ran to the office and answered the calls. To my delight, many of the callers told me that some cute clown told them about the discount. I recorded the data of the future listener and sent a confirmation letter to his address. If there were no calls, I started looking for new teachers and lecturers. The whole business consisted of one person, and I ran it from my one-room apartment on Manhattan's West Side.

My film career never took off, but the Learning Annex did, and I was happy. I realized that I was born a promoter and that I had finally found my calling.

I completely changed the concept of "continuing education", turning it into what I called edu-tainment. Everything is happening at an incredible speed these days. People don't have time for formal education. MTV and the Internet have created a generation that wants everything done quickly and in an entertaining way. I decided that the lectures should be given by celebrities and stars. I wanted our lecturers-teachers to be people of a huge scale.

When our list gained a certain amount of glamour, thanks to the inclusion of celebrities, the number of people who wanted to attend the courses immediately increased exponentially - and more and more prominent people agreed to my requests to lecture. Sarah Jessica Parker, Harrison Ford, Richard Simmons, Henry Kissinger Barbara Bush, Larry King, Renée Zellweger, Deepak Chopra and Rudy Ju-liani are just a few of the hundreds of celebrities who have graced the Learning Annex stage.

How did I manage to attract them? Since I didn't have a lot of money, I pressed another button: their guilt. I said, “You have succeeded. Why don't you give back to society?" I remember movie mogul Harvey Weinstein. I whined and whined, whined and whined: “You can devote one hour of your time to students of Learning