Now Pravoved.ru has more than 4.5 thousand registered experts. To obtain permission to work with users, a lawyer must send a digital copy of his diploma of legal education, and if he claims to have additional regalia in his profile (for example, the title of “Honorary Lawyer of Russia” or “more than 20 years of experience in the legal business”), supporting documents will be required. The Pravoved.ru team checks their authenticity and admits a lawyer to free consultations, the answers in which show the level of his competence. “Lawyers, in the good sense of the word, are literalists,” says Meshkov's partner Sergei Andreev. - They cannot get past the mistakes of their colleagues - they will correct them, make a remark. Therefore, on average, a lawyer gives 200-300 free answers before he starts getting paid.”

From the very beginning of the site, there has been a division of payments: 70% of the check from the client is received by a lawyer, 30% is the commission of Pravoved.ru.

“It has never been a problem for us to involve lawyers,” says Meshkov. - Now we do not promote the service in the expert community, lawyers come by themselves. Someone registers to expand their practice and gain experience in dealing with cases in non-core areas, someone honestly admits that this is a way for him to help people, someone consults in order to get good positions in our internal ratings. But, of course, for the majority, the possibility of earning money is the main factor.

How Pravoved.ru works

The user registers on the site, accepting the user agreement, receives a login or password, or enters the portal using a social network. After that, the client gets access to the database of questions and answers, and can also ask his own free question. To ask a paid question (it is fixed on the main page and implies a better and faster consultation), the user must replenish the account - with a bank card or by transferring funds from an electronic wallet. Then the client himself determines the cost of the issue, depending on its complexity, and also indicates its urgency. A response to a paid request comes within half an hour, and three or four lawyers will answer it - this is how the creators of the project want to eliminate the risk of expert errors.

Lawyer from Belarus

While still studying at the Belarusian State University, Meshkov was fond of programming, so he understood how a service for interaction between lawyers and clients on the Web could be arranged. In 2008, his Lexburg provided legal services in St. Petersburg. Meshkov suggested that up to 70% of legal services on the market could be provided online. The business consistently brought about 450 thousand rubles. revenue per month, which was not bad for a small company of 5-7 people, Meshkov believed. For a long time he hesitated to launch a new service and limited himself to experiments on the Lexburg website.

In 2010, Meshkov returned to the idea of ​​a web platform for remote interaction between lawyers and clients, realizing that Lexburg's classic business was growing extremely slowly. At that time, several similar services were already successfully operating in the United States: the largest of them, LegalZoom, worked on the market for 12 years before it was bought by the private fund Permira Advisers, based on the value of the entire business of $425 million.

“I understood that the classic legal business is difficult to scale, the expansion of the number of clients must always be supported by the growth of the number of employees in the company, and online you can increase turnover many times faster,” explains Meshkov.

He handed over the management of the well-established legal business to his wife, invited his school friend Andreev, an economist by education, to the new project, and assembled a development team.

The first version of Pravoved.ru launched in December 2011. It was possible to get a free consultation on the site: leave a request and receive a written answer no later than 3-4 hours later. Paid consultations, involving the solution of more complex problems, cost 100 rubles. At the start, Pravoved.ru managed to gather about 20 lawyers who helped Internet users in their blogs and forums - Meshkov and Andreev contacted them and offered to test the new service.

In the first days after the launch, only 30-40 people visited Pravoved.ru daily, but thanks to good search engine optimization of the site and significant costs for contextual advertising (now they amount to about 400 thousand rubles per month), the audience grew by 10 per month -15%.

The vast majority of the service's clients are individuals (90%) from Moscow (85%), the rest are business representatives.

Pravoved.ru in numbers

380 thousand . of users registered on the Pravoved.ru website as of mid-October

10-15% - the number of users of the service is growing monthly

14 people - Pravoved.ru team

1200 consultations are received daily by users of the service

19 out of 20 consultations on the site are free

20% Pravoved.ru clients are asked questions repeatedly

4500 lawyers cooperate with Pravoved.ru

800 rub . - average service bill

Source: company data

Convinced "freebies"

The bet on a mass audience allowed Pravoved.ru to quickly increase its client base (there are currently about 380,000 registered users on the site), but it also played a cruel joke on the creators of the portal. It turned out that the need for legal advice from the average Russian occurs infrequently, and the demand for such a service cannot actually be stimulated. According to the site's statistics, only 15-20% of Pravoved.ru users ask questions repeatedly. In addition, only one visitor out of 20-30 was willing to pay for a consultation - the rest were limited to reading standard answers. At the beginning, Meshkov and Andreev were happy about this too - the conversion of free users to paid users was about 2-3%, but then they decided that revenues were not growing fast enough.

They experimented with tariffs for services and achieved an increase in the average bill to 680 rubles. On the site, it became possible to order a legal consultation by phone (from 400 to 1.2 thousand rubles per conversation), chat rooms for real-time communication and a service for preparing documents were launched.

“We understand that people go online not because of cheapness, because for 600-700 rubles. it is quite possible to get advice at the office of a law firm, but because of the convenience and speed of online consultations. But we are faced with the fact that this is the peculiarity of the Runet: people are not ready to pay for content, services and services on the Web, Meshkov says. - Now for every thousand free questions there are only 50 paid consultations. And we do not expect that the situation will change in the next two or three years.”

According to Meshkov, the company was in talks with a German firm to buy a franchise - the platform was supposed to be adapted for the Russian-speaking diaspora in Germany, but the partnership did not materialize. German colleagues were ready to pay about 500 thousand rubles for a brand and a set of IT solutions. and deduct about 50 thousand rubles a month. royalties, but insisted that free services be turned off on Pravoved.ru: a resident of Europe simply would not understand how a lawyer can work “for free”, and the German firm was afraid of the comparison not in its favor.

How much does it cost to open a legal consultation online

RUB 20.6 million - total investment

1.3 million rubles - monthly expenses

RUB 1.4 million. - monthly income

100 thousand rubles . - monthly profit

3 years - payback period

5 years - investment return period*

*While maintaining current revenue and profit growth rates

Source: RBC calculations

New turn

Due to the unwillingness of private users to pay, the creators of Pravoved.ru seriously thought about changing the concept of business. In mid-2013, they noticed that a client who received confirmation of his case as an online service often faced with the need to find a lawyer to protect his interests in court. And representatives of many law firms were ready to work with such a person, but already in one of the rooms of their office.

"Pravoved.ru" began to select lawyers to resolve issues of citizens in the courts. For individuals, this service is provided free of charge, and a law firm pays from 70 to 2 thousand rubles for the “delivery” of a client. Now Pravoved forms about 200 cases per day, which can become the basis for the work of a client and a lawyer already in the real world, and cooperates with seven law firms in Moscow.

Thanks to this approach, Pravoved.ru now earns in a week as much as clients transferred to it for the whole of 2012. The service passed the break-even point in July 2014, Meshkov notes. “We realized that the two models do not contradict each other,” he says. “In fact, from thousands of free consultations, we get “leads” [in Internet marketing - the target action of the user] and sell them to law firms.”

“Through Pravoved.ru we receive up to 500 online applications every month, and about 100 more people come to our office,” Sergey Karpov, director of the law firm Justice, shares his experience with the portal. - Of course, "Pravoved" does an important job: it raises the level of legal literacy of the population. But it is impossible to say that online consultations can be a universal tool, people prefer to consult with a lawyer in person.”

In the next two years, Pravoved.ru intends to focus on the development of b2b-direction. The portal will launch an opportunity for start-up companies to subscribe to the services of the service: depending on the set of options, the fee per month will be from 3 thousand to 15 thousand rubles. According to Meshkov and Andreev, representatives of small and medium-sized businesses will most actively connect, due to which by the end of 2015 the share of business representatives among active users will double, to 20%.

To enter this market, Pravoved.ru is looking for investments of $1 million (about 40 million rubles). According to Meshkov, the company is discussing the possibility of raising this amount when valuing the entire business from $2.5 million (about 100 million rubles), the names of potential investors have not yet been disclosed.

By the end of 2015, the entrepreneurs plan to double the number of users accessing Pravoved.ru, to 2.9 million per month, and triple the number of consultants.

“Online legal support will help start-up companies reduce the cost of lawyers to a minimum,” says Arkady Khokhlov, Executive Director of Fast & Shine. “A very trusting relationship often develops over time between a business client and a lawyer, and I am not yet sure that the client will want to share his “secrets and secrets” with an unknown lawyer online,” Anton Inshutin, managing partner of the venture fund InVenture Partners, doubts .

Competitors

Website: 9111.ru

Year of foundation: 2000

Base of lawyers: 13.5 thousand

Attendance: 300 thousand people per day

Consultations: 8-9 thousand per day.

Average check: 400 rubles.

The oldest and most popular online legal consulting service in Runet is www.9111.ru, which has been operating since 2000. According to Kirill Iskrenko, head of the Legal Social Network, about 300,000 people visit the site every day, mostly individuals receive consultations. The most popular topics on which users turn to lawyers are housing, work, and loans. Every day, lawyers give about 8-9 thousand consultations, of which about a thousand are paid. Portal commission - 20% of all paid consultations that lawyers give through the website and multi-channel telephone of the Unified Telephone Legal Service, which is advertised by the portal. Another source of income is direct and contextual advertising on the site. The business went into profit three years ago, when the average daily traffic to the site reached 50,000 people, the Legal Social Network assures. The company does not disclose financial indicators, but indicates that over the past month, the company's lawyers have earned more than 1 million rubles. Unlike Pravoved.ru, Legal Social Network released mobile applications for iOS and Android, which were downloaded by more than 130,000 people in 2014.

LiveExpert

Website: www.liveexpert.ru

Year of foundation: 2008

Base of lawyers: 1.6 thousand

Attendance (section "Jurisprudence"): 120 thousand people per month

Consultations: 6.5 thousand per month

Average check: 1000 rubles.

The LiveExpert site offers users "docking" with experts in various fields - including in the legal field. The user can view the profiles of experts and start chatting with them online. According to Oleg Oks, the author of the project, 120 thousand people visit the Jurisprudence section every month, and 6.5 thousand questions appear in it over the same period. The cost of the question depends on the complexity, speed and quality of the answer and varies from 200 to 1000 rubles, there are also free consultations. “Experts answer 70% of free questions and 98% of paid questions within three hours,” Oks tells RBC. - The cost of the consultation varies greatly depending on the complexity of the work and the price list of the expert. LiveExpert keeps about 30% of the client's check. Oaks does not disclose revenue figures.

A person who has achieved some success in a particular field or area can earn money online by consulting.

Internet consultations

It is also now very fashionable to call paid consultations consulting.

This type of earnings is suitable for those who have achieved significant results in a particular area, and now can advise. You can consult both individuals and entire companies.

It is important to work with full dedication. If you do not consult in full force (hiding the main points), then the person will no longer contact you.

Here you need to know the measure and human psychology. It is necessary to consult in such a way that the consulting person receives everything required and each time something new.

However, it is not enough to be just a professional. Many are able to conduct consulting on their topic, but they cannot present themselves. However, those who are mature enough to advise people for money know perfectly well how and what.

And the prices here depend on what level you have and on what topic you advise. How is the consultation going (real meeting, by phone, icq, etc.). And of course, from whom you advise. Different prices. For example, for an hour of consultations on icq ~ $ 40-50 - this is not much. Naturally, in the case of a personal meeting, it will be much more expensive.

Paid consultations are certainly an interesting and quite profitable way. earnings on the Internet. You can be a specialist in a narrow field or a "walking encyclopedia", a professional with extensive experience or an enthusiastic amateur who thoroughly understands all the intricacies. In any case, it makes sense to try to transfer your knowledge and experience (possibly unique) to other people for a reward. The number of potential clients is determined by the demand on the market for advice on your needs, depends on your professionalism and, last but not least, the fame (reputation) of your name and (or) your site. To maintain your reputation, you will have to continuously improve, deepen your knowledge and quickly update it. Therefore, the subject of your consultations should be of interest primarily to the consultant himself, that is, to you. In this case, you will not perceive your activity as hard work, and your favorite work (or hobby) will bring a stable income.

Paid consultations can be implemented in almost any field. From legal and accounting services to the preparation of psychological tests or horoscopes. From explaining the nuances of building non-linear mathematical models to selecting color combinations in the interior. Your clients can be legal entities and individuals, students and businessmen, girls and grandmothers. Selling knowledge and experience to those who need it, bringing benefits to people, you can not only earn money, but also assert yourself professionally. Consulting, including remote, is a worthy way to earn an honest income. We are sure that you will not get carried away with the monetization of esoteric and other pseudo-scientific knowledge. Otherwise, your reputation may be ruined once and for all. Remember, the virtual environment is not anonymous and inseparable from reality, the Internet is more transparent than it might seem.

How to find and attract customers

1. Choose several well-visited specialized forums and register on each of them. Take part in lively discussions, speak logically, reasoned and, if possible, succinctly. Do not spare information, be ready to give advice for free, but do not overdo it, otherwise you will be known as "a plug in every barrel." Your opinion should be valued, and advice should be asked. Positive feedback on your recommendations will help attract customers.

2. Upgrade your own website and its forum. As a result, customers will find you themselves.

Earnings on paid consultations are used quite actively. There are not so many services that provide the relationship between consultants and those who have questions for them. The largest one to date is the Liveexpert project. After registering on the site, you can also add your consulting services.

Share knowledge and earn

You can choose in which area you will advise users, and for what fee. You can choose from tourism, repair and construction, physics, chemistry, dentistry, family relations and many other areas. If you can really help users in some way, then this is your chance to make money online.

How much do experts earn?

It is difficult to present average numbers, because firstly, everyone independently sets the price of services, and secondly, some areas attract more users (for example, law and medicine). In addition, each expert sets the time for payment:

On the image you can see several expert proposals, pay attention, someone is ready to conduct a half-hour consultation, and someone charges for an hour. The amounts are also different.

Now more than 11,000 experts are registered on the site, you can join their ranks. After you register in the system, you will have a minimum rating, and, accordingly, your services will not be used often. To fix this, try to be online as often as possible, and also leave your answers in the questions section of the site.

In this section, users post various questions, and with just one answer you can show the level of your professionalism.

For people who spend a lot of time on the Internet and have some knowledge, this job is ideal. Try and become an expert, even if you don't make much money, you won't lose anything.

Starting a business takes time and money, but with the right approach, all this can take relatively few resources. Opening your own legal office is very attractive for a person with a higher legal education. First of all, the fact that it takes a little time. In addition, legal advice can be not only real, but also virtual. The demand for a lawyer on the Internet is very high, and all because people do not always have enough time to go for consultations.

Starting your own legal office from scratch is not that difficult. First of all, you need to have a legal education and register as an individual entrepreneur. Here it is important that in the future it would be possible to expand the range of services that your consultation will provide.

A huge advantage of organizing legal advice is a relatively small start-up capital. A lawyer does not have to provide advice in a huge room. A small office for two specialists is quite enough. It is better to open a consultation with another lawyer. First of all, because all costs will be divided in half. True, and profit too.

The main costs will be required for:

1. rental of premises;
2. purchase of office equipment;
3. payment for communication services;
4. registration as a legal entity;
5. legal advice business plan.

It is worth noting that in the absence of hiring employees (companions do not count), it is more expedient to open an individual entrepreneur. In terms of taxation, it turns out cheaper, especially since at the initial stage there are no guarantees that the business will immediately pay off. However, an LLC inspires more trust among customers.

To immediately establish yourself as a good specialist, you can create your own legal services website and provide online consultations. The more and better you answer, the more customers you will attract to your firm.

24/7 online consultation

Who said that online consultations should be free of charge? Practice shows that many lawyers successfully make money on answers on the Web. You can make your legal advice on the Internet around the clock and shareware. For example, you invite lawyers from all over the country to your website, who will gain experience and experience, provide advice for a fee. The first questions should be free.

Why is it beneficial? Because the person who decides to get a consultation will first ask a question for free. Having received a general answer to it, he will be happy to pay for the details and full discussion of the topic. You can attract lawyers to work through special sites and freelance exchanges on the Web.

The advantage of such consultations is that the work will be provided around the clock, without days off and breaks. The main thing is to organize the site correctly and introduce as many payment methods as possible. You, as the organizer of the system, can make a profit not only for visiting the site, placing ads on it, but also from users (that is, lawyers). At the same time, when organizing your IP, it is necessary to indicate as OKVED codes not only those that regulate legal activity, but also activities on the Internet.

Keep in mind that you can organize your online legal consultation right from home, without setting up an office. And you can combine work on the Internet and in reality. It is high-quality work on the network, a properly designed website, the presence of good content on it, that allows you to attract customers to the office.

Online consultation of a car lawyer

If you are a narrow specialist in law, for example, a car lawyer, then it is advisable to open an online consultation on this particular profile. Starting costs:

• webmaster services (creation of a turnkey website);
• services of copywriters-lawyers (for filling the site with articles);
• web hosting rental for the site (it is desirable that the domain name reflects the essence of your activity).

Moreover, these clients may not even be from your city, but from the region. Therefore, it is important to organize your activities on the network correctly, to give only legally correct advice in an accessible language.

On the site you can specify not only the office number and its address, but also your personal telephone number for communication. The price list is also better placed immediately on the site. The first free consultation in the office can be your "chip", which will help you beat your competitors a little.

How to go on a business trip and not exceed the amount of your travel allowance:

Online consultation of a lawyer for free

In order to organize your activities as an online lawyer, you need to have a completed higher education about it, register as a legal entity and create your own website on the network. It can even be a one-page site, the maintenance of which is several times cheaper.