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Business plan for a clothing repair and sewing studio. Atelier for sewing and repairing clothes. I want to open a private enterprise for sewing production. |
If you want to open a mini clothing repair shop, then, of course, you must have sewing skills. It is best if you have received special education. Although these days you can learn the basics of cutting and sewing in courses, and even on your own. The main thing is that you are not the one or the one for whom it is difficult to sew even a button, and such people, says the heroine of our article, an experienced tailor and owner of a mini-atelier Lyubov Domracheva, are often encountered. Love for this business is also important, because it is known that the skill of a seamstress or tailor requires patience and perseverance. Are you ready to do this for many hours every day? You should also consider the difference between tailors and seamstresses. A tailor is someone who knows how to cut, draw up drawings and make patterns. Consequently, he has a better understanding of how things are sewn and can offer more repair and sewing options. A seamstress, as a rule, does not have such high qualifications. Lyubov Domracheva I studied at the lyceum for four years, mastered the basics of cutting, sewing, design, and learned to understand fabrics. For an atelier, it’s good to be able to sew both outerwear and light clothing. Although many people stop only at light clothes, because it is difficult to work with furs and leather, but I take it. The creative component is important in our work. Creativity is needed even in repairs: there are many options for how to fix a hole in a jacket, which one is best? Sometimes other artists send their clients to me with the words: “She’ll figure out how to do it.” Also, to create a mini-atelier, you need to have artistic taste and a desire to improve, study new fashion trends, see what suits the client best, be able to advise, choose fabric, style. How to assess the potential market and demand? There is always a demand for clothing repair services, even in the smallest towns and poor areas. Repair shop services are especially in demand during economically turbulent times. Elderly people and pensioners do not dare afford new clothes, so they take them to the studio for alterations: for some, the length should be shortened according to modern fashion, for others, the collar should be altered. But you need to be prepared for the whims of clients. One grandfather brought a jacket - sackcloth, wooden pork skin, fur from Soviet times. First I wanted to insert a zipper, then shorten it, then sew on pockets. He spent about 2 thousand rubles on all this, he could have added another thousand and bought himself a new jacket, but... the thing is dear to his heart, still his father’s. How can you get ahead of your competitors and attract people to you? At first, says the heroine of our article, only by dumping, lowering prices - then people will come. And prices in mini-ateliers today are very different: in outlying areas from 20 rubles to sew on a button or sew up a small hole (they bring that too!), to 5-6 thousand rubles if a fur coat needs alteration. In areas where renting premises is more expensive, the cost of services will be 2-3 times higher.
Lyubov Domracheva owner of a mini clothing repair shop At first, I would advise opening a clothing repair shop. Because sewing clothes takes a lot of time: taking measurements, choosing a model, fabric, accessories, making patterns, then numerous fittings, the whims of the client who wants to remake this one thing or the other... And how will the atelier live on all this time? ? If you want to start earning money from day one, then it’s better to do repairs. In addition, a tailoring studio requires more people (at least three people), more machines - and therefore more initial investment. If you open a mini clothing repair shop, be prepared for a variety of clients to come to you. Sometimes even schoolchildren who were given the task of sewing an apron during labor lessons come to our heroine. Teenagers come in whose jacket zippers keep breaking. Pensioners are the most frequent visitors. Young women come in to shorten and alter dresses, skirts, and trousers. And don’t think that rich people don’t repair their clothes - there are such clients. Investment size Personal experience When I opened two years ago, I only had 20 thousand rubles. I bought one sewing machine for 10 thousand, brought two of my own machines and an iron from home and paid 5 thousand rubles for rent. There is also the opportunity to receive financial assistance for starting a business through the labor exchange. In Kazan, currently, after approval of a business plan, the state issues 120 thousand rubles (excluding taxes), and the requirements are such that you do not have the right to close for two years, and you also need to submit reports periodically. With the money received, you can buy more expensive machines, as well as consumables (threads, needles, etc.). Rent in remote areas of Kazan now costs 500 rubles per 1 sq.m., in areas with developed infrastructure - 1000 rubles per 1 sq.m. The minimum room for a studio is 3 by 3 meters. But keep in mind that the smaller the room, the fewer machines you can put in it, so 10-12 square meters is best: the visitor trying on the item will also feel comfortable here. First of all, you will need to buy one industrial machine (it costs about 20 thousand rubles), one overlocker (also about 20 thousand rubles) and one household machine for zigzags and loops (up to 10 thousand rubles). If you want to work with furs and leather, then you can also buy machines for them in the future (used ones will be cheaper). A cover-stitching machine for knitted materials is very useful; the industrial version costs about 70 thousand rubles. So, the minimum investment in opening a mini clothing repair shop is 50 thousand rubles. This takes into account the fact that you will bring a table, an iron, and lamps for lighting from home.
Lyubov Domracheva owner of a mini clothing repair shop The first month I worked only for rent, while there was no clientele. If possible, you can hand out business cards and post advertisements. But word of mouth works best. If you prove yourself to be a good craftsman from the very beginning, if you don’t refuse, do things quickly and on time, then people will come to you. What are the running costs of this business? If you work alone, then most of the money goes towards rent. Consumables (threads, needles, trouser braid, zippers, dublerin) are purchased once every six months to a year, and a little is spent on them in wholesale warehouses - 2-3 thousand rubles. If you have employees, then add 10-15 thousand rubles of salary per person to the expenses. Step-by-step instruction Although a mini-atelier is a small business, it also has relationships with suppliers. Having learned about your existence, traders of various accessories, fabrics, zippers, and so on may come to you. You can negotiate with them and periodically buy the necessary goods. You can also establish cooperation with wholesale centers and stores. The promotion and development of any business in the service sector, and mini-atelier is no exception, depends on the quality of work and the integrity of its performer. A mini-atelier is quite suitable for working alone, but if you feel strong and have many clients, you can hire more employees. For example, our heroine has an assistant. You can search for employees through friends, through work sites and advertisement sites. It is difficult to immediately understand how qualified a specialist came for an interview. Personal experience One girl told me that she also opened an atelier, but it didn’t work out for her. I thought: this means the person knows how to sew well. But it turned out that the person overestimated herself too much; she could not do basic things. Be prepared for the fact that very few young people aspire to work in a tailor shop. Today this profession is not attractive to young people. Specialized lyceums produce seamstresses and tailors, but most of them do not work in their specialty.
Lyubov Domracheva owner of a mini clothing repair shop One woman worked for me, and it happened that she did something wrong, but did not want to redo it and said: “Clients still don’t know how it should be done correctly!” I don't agree with this approach. The client sees everything. One day, my employee was making a lining for a fur coat, everything turned out well, I checked, but the client immediately realized that it wasn’t me who did it. How to organize work? You can take orders and work even every day if you have the strength and time. Of course, such a schedule is convenient when two people work. Where is the best place to open? It is clear that to operate successfully, a mini-atelier needs to be opened in areas with high traffic. There should be many retail outlets nearby, a market, a shopping center, hairdressers, and so on. The studio should be located near residential buildings - so that it is convenient for people to enter from home. Moreover, it doesn’t matter if you open in a shopping mall, rent a room on the ground floor of a high-rise building, or stay in a trailer, it is important that people can easily find you there. There are no special requirements for the premises. Based on ergonomics and your own ideas about convenience. Well, of course, remember that the first impression you make on the client plays a big role. Documentation To start working, you need to register an individual entrepreneur. All registration costs will be about 2 thousand rubles; registration will take about a week. It is best to open as an individual entrepreneur and pay tax on imputed income (approximately 28 thousand rubles per year if you work alone). Opening checklist Is it profitable to open
Multi-colored dresses and sundresses, light windbreakers and fur-lined jackets, children's suits and pajamas with appliqués—whatever you can't find in modern stores and shopping centers. But even with such abundance, there will always be those who want to sew a dress or suit to order, especially since the price/quality ratio today leaves much to be desired, since either inexpensive goods from China are sold on the market, or prices for clothes are unreasonably inflated. Finding a really high-quality and stylish item is not so easy. It is even more difficult to choose clothes for a person with a non-standard figure. Therefore, the sewing studio remains relevant in small towns and cities. Another thing is that running this business can only be done by real professionals who not only have an understanding of the sewing business, but know all the secrets and nuances of the sewing business. Sewing business: where to startYou need to start by studying the market and determining the services that the studio can provide. If there is an establishment nearby that specializes in tailoring clothes for women, it might be worth opening a tailor shop for men. Or include in the list services that competitors do not provide. The more services you have, the more clients you can attract in a short period of time.
Here is a sample list of services for clients;
The list can be shortened or expanded, depending on the capabilities and desires of the entrepreneur, but you should think about it carefully before you start drawing up a business plan for a sewing studio How to choose and decorate a room correctlyA small studio in your own apartment, but it is preferable to rent the premises right away. Spaces in shopping centers or the first floors of houses in residential areas are suitable for this. Let's consider the pros and cons of such a rental. In shopping centers
In residential premises
An area of at least 25 square meters is suitable for a studio space. m., and it should contain a room for receiving visitors, a fitting room and a work room at the rate of 7 sq. m. per person. What documents are neededTo conduct legal activities, you need to complete all documents. First of all, you should register as an individual entrepreneur and indicate OKVED 93.5 “Providing other. personal services to the population" Depending on the services provided, you need to select, for example, OKVED code 18.22 for the production of outerwear or OKVED code 52.74 “Repair of household products and personal items not included in other groups.” After this, you need to obtain permits from the SES and State Fire Inspectorate. What equipment is requiredA small studio needs a minimum set of equipment
Everything will require from 75 thousand rubles. You also need to turn on the lamps, patterns, scissors, needles, threads, zippers, buttons. That is, another 30 thousand rubles will be required. Furniture for the visitors’ room – 25 thousand rubles. How to find qualified personnelMany owners of prestigious studios only hire employees with at least 3 years of experience. Although in some cases they accept graduates of vocational schools who are trained specifically to work in their institution. The main thing you need to pay attention to when hiring seamstresses is the neatness of the seams and cutters so that the fabric does not “move” in the first minutes. To begin with, 1 cutter and 2-3 seamstresses will be enough, who can receive from 30 to 40% of the order and 1 cleaner. It is likely that other employees will agree to perform the functions of the cleaner. How to attract clientsThe main thing for a business in the service sector is to attract customers. An advertising campaign is, of course, needed. But for a small studio there is no point in spending money on serious advertising. There are enough posts on social networks, bright signs and signs. There is a possibility of getting good clients through paid advertising on the Internet. Promotion of an atelier is also possible thanks to special “tricks”, for example: a cutter visiting your home, purchasing fabrics, sewing on credit, etc. You can also talk to the sellers of nearby stores, who benefit from selling as many items as possible. They can reassure and refer clients to you who need an item sewn or hemmed. How much does it cost to open a studio in 2019: profitability of the enterpriseDepending on the city, the location of the studio, the cost of materials and equipment, the costs of opening a studio may vary. If you include the renovation of the premises, the purchase of equipment, paperwork, advertising, you should expect an amount of 180 thousand rubles. Every month you will have to spend money on taxes, employee salaries, rent, purchase of consumables, and depreciation. Earnings will depend largely on the number of services provided. Sometimes you can earn no less, or even more, from repairing and “adjusting” things than from orders. When the studio is open from 10 to 20, you can accept 15 orders per day from 200 to 500 rubles, and 5 orders for 1,500 rubles and above. But to put on a patch, for example, it will take 3 hours, and to sew a dress will take at least 3 days. A good atelier can receive on average 20-25 orders for tailoring and 200-250 for repairs. Earnings per month can be from 70 thousand rubles, while the net income will be 30-35%. Costs, as a rule, are recouped in a period of 3 months to a year, and if desired, you can think about expanding the business or adding new features. It’s not a bad idea to open a franchise studio. We can offer several options.
Although the costs will be higher, promotion of the enterprise will not be required. You can choose any option. The main thing is that sewing studios are in demand and their services are in demand. Download a business plan for a sewing studio In this material: How to open a sewing business, what is best to sew - these questions are asked by many aspiring entrepreneurs who are no strangers to sewing skills. Opening such a business will interest people who love and know how to sew. If you don’t have any sewing skills, you can become a co-owner of a sewing shop and deal with purely organizational issues. The clothing business is an unlimited space for the implementation of creative and design ideas. This type of activity is multifaceted; any direction can become a good source of income. For example, you can sew exclusive, designer clothes to order, create soft toys or small fabric souvenirs. If you don’t want to choose a direction of activity, you can open a sewing workshop for clothing repair. Such services are always in demand. Search for target audienceWhen choosing sewing as a business, it is important to decide who exactly to work for. First, we need to monitor all organizations in the district that are involved in similar matters. The list of services offered must be varied in order to attract consumers. Of no small importance is the need of local residents for these services and their level of income. It is unlikely that residents of a small town will go to a designer clothing boutique; they will be more attracted to a small store or atelier that repairs clothes and sews simple things. To understand exactly where to start a sewing business, you need to draw up a small business plan in advance. It is necessary to include the following sections: expenses, list of potential clients, estimated income, specifics of the services offered, and possible payback periods for the business. As a rule, this type of business activity can be registered as an individual entrepreneur. As practice shows, the name plays an important role in the clothing business. The client is attracted by a bright and memorable sign that stands out from the rest. Possible costsIt is important from the very beginning to agree with suppliers of fabrics, threads and necessary accessories. This will help save on consumables. As for equipment, it all depends on the size of the organization. If this is a home sewing business, then it is enough to have 1 sewing machine and an overlocker. As the enterprise grows and gains momentum, it will be necessary to purchase additional sewing equipment.
In order for as many people as possible to know about your sewing workshop or atelier, you should order business cards and leaflets that you can simply hand out on the street. Social networks and newspaper advertising will come to the rescue. Regular customers are the main method of advertising that cannot be excluded. High-quality work, reasonable prices and friendly service will do the trick. Grateful clients will advertise you from the best side. Several ideas for organizing a sewing businessToday, there are quite a few areas in the sewing business that may be of interest to consumers:
Some useful tips for those who want to organize a sewing business:
A sewing business is impossible without problematic situations. The most common of them:
Before you do something like this, you should think everything through clearly. You should not take risks if you have no experience or skills in sewing. You must be passionate about your idea and have an irresistible desire to achieve success in the clothing business. This is the only way to achieve good results and high profits. Order a business plan
Have you decided to open your own tailoring business, but have absolutely no idea where to start? The secrets are not as complicated as it might seem; the main thing is to correctly decide what exactly you plan to do. Today there are many great ideas that will help develop it and make it more profitable. How to start your own sewing business at home, what difficulties may you encounter and how to solve them? Interesting ideas for your own businessWe offer interesting sewing business ideas that may interest you. This does not necessarily mean tailoring clothes or repairing them; you can find a niche in tailoring clothes for pets. Yes, yes, today it is starting to be in demand. you can design and sew ethnic clothes, start producing comfortable slings for young mothers. At the initial stage, it is better to choose something simple and less expensive. For those who sew at home, there is a very interesting idea for sewing clothes for pets. In recent years, there has been a steadily increasing demand for such services. In Europe and the USA, such a business has long been considered one of the most profitable; more and more salons are opening not only for individual, but also for mass tailoring. Some people prefer to sew clothes for their little pets from famous fashion designers.
To implement such an idea, everything must be organized correctly. This means that not only equipment is required (in this case, sewing machines are sufficient), but also fabrics and suitable accessories. To begin with, it is recommended to experiment with waterproof fabrics, but as you gain experience, you can sew using other types of textiles. To begin with, you can start at home, and then hire help. If you want to immediately open a full-fledged one, you should consider some financial expenses. First, you will have to draw up a business plan that will include all the necessary factors and financial costs. This is not only registering you as an entrepreneur, but also finding a suitable place to work, purchasing equipment and furniture, and recruiting personnel. What is important in this case is an advertising campaign that will tell your potential customers about offers and opportunities. It is important to correctly determine the location of the future studio; it should be conveniently located for your clients. A good organizer is able to receive quite a significant profit from the first months, especially since the competition here is minimal. Return to contents Ideas for sewing ethnic clothing are quite new today; such a business can be started even in the conditions of an apartment itself, without spending money on renting a room or purchasing expensive equipment. The target audience here is practically unlimited; modern clothing options with ethnic motifs are in demand among a wide variety of segments of the population. This process is quite creative, it is difficult to make ethnic clothes just like that, you need to carefully study the multiple aspects and features of this niche. A professional seamstress will have to get acquainted with the client’s ethnic preferences and find suitable accessories. To promote your business in this direction, it is better to advertise on forums and resources, and create your own blog. Return to contents Slings for new mothersBut there are a number of problems that beginners usually have. But you should not be discouraged, but try to figure out why this happened and how you can get out of the current situation. Among these problems it is necessary to note. The studio's services are in demand in any locality. The profitability of the clothing business directly depends on the income level of the population. Some entrepreneurs believe that opening a clothing tailoring and repair shop will not be difficult. I found a premises, bought several sewing machines, provided orders for a couple of seamstresses and waited for a quick profit. In practice, things don't look so rosy. Many ateliers go bankrupt without ever earning their full potential. In order for a business to develop successfully, one should take into account a lot of nuances that distinguish the sewing business from other areas of business activity. Before you start looking for premises, personnel and funds to open a studio, pay attention to an important aspect. Many studio owners are talented tailors, cutters, and fashion designers. In a word, people who understand the intricacies of sewing and know the market. If you are far from the fashion world and have never heard the word “patterns,” invest in other types of entrepreneurship. Of course, a talented manager can organize any business from scratch. But only a person who has held threads and a needle in his hands, who has sewn more than one thing with his own hands, knows the needs of the client and understands what to pay attention to first. If you are only interested in money and are far from creativity, develop another business. You can't live here without a soul. An atelier is not a sewing shop where sewing gloves or workwear is put into production. This requires an individual approach to each client. Where to beginBefore opening a studio, study the market for this type of service in your city. Pay attention to large residential areas and the city center. It is important to understand whether there is a free niche. If the results are encouraging, find out:
Repair or tailoringRationale: Financial expensesIt is important to know how much it costs to open a studio. The minimum investment is at the level of 370 thousand rubles. This amount will be sufficient to organize a small repair business. At first, the profit will be minimal and the profitability will be small. But, after “promotion”, the studio can begin to generate a stable income. You can earn 80 thousand rubles per month with a good flow of customers (10–15 orders per day). The average check amount is 250 rubles. Quite real numbers. The costs will be recouped in 2–3 years. Money will be needed for:
Have you decided to open a tailoring shop right away? The capital investment in opening an enterprise where, from the very beginning, things will be sewn to individual orders is much greater. 3.6 million rubles is far from the limit. Things in such ateliers are sewn exclusive, from expensive fabrics, often for non-standard figures. Any whim of the client must be taken into account. Expensive branded equipment, elite fabrics and branded accessories, high-class fashion designers and cutters, and professional seamstresses are required. High-quality renovation of the premises, stylish design, and expensive finishing materials are important. A wealthy client will not look into the “barn” more than once. An important detail is the well-known name of the fashion designer or cutter, familiar to clients. A good master will not work for pennies, at least not all the time. At first, the cost of his services may be lower in order to attract clients, but later get ready to pay decently for his skill and creativity. Paperwork
Where to locate the studioFor clothing repair, a room in a large shopping center with boutiques and clothing stores is suitable. Clients constantly need services to change the length and adjust items to their figure. Get ready to work quickly and efficiently. The downside is high rent. The second option is premises on the ground floor of a high-rise building in a residential area or in a small pavilion next to a passageway. Rent will be lower. Sometimes they do this: the order receiving point is located in the center, and the sewing workshop is on the outskirts. This option is suitable for fulfilling orders that do not require urgent execution. The minimum area of the room is 7–10 sq.m. As the volume of work increases, you can expand. Studio equipmentTo open a mini-atelier, select professional equipment. Perhaps even used. In order not to make a mistake, take specialists with you. Minimum set:
StaffYou will need at least two seamstresses and an accountant at first. After expanding production, hire an administrator (order taker), cutter and fashion designer. Establish piecework or piecework-bonus wages so that the employee feels responsible and is interested in the results of his work. The minimum salary is mandatory, especially during the formation of an enterprise. Don't underestimate your salary. Professionals will leave for competitors. Personal qualities are also important. Welcomed: honesty, decency, punctuality, ability to take into account the wishes of the client. Select candidates carefully, test people on simple orders. Without regret, part with dishonest and non-performing people. The reputation of your studio is above all.
After the information received, you should have no doubt whether it is profitable to open an atelier? Of course, this business will be profitable. Take into account all the recommendations - and things will go well. |
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