Approximate data:

• Monthly income – 450,000 rubles.
• Net profit – 80,750 rubles.
• Initial costs – 380,800 rubles.
• Payback – from 5 months.

In this article we will draw up a detailed business plan for a draft (live) beer store with calculations of expenses and income.

Description of service

This article presents a business plan for a draft beer store. Such an enterprise can be opened in both large and small towns. The article will consider such aspects as legal regulation, ways to promote your own business, calculations based on real data and, of course, a detailed analysis of what an entrepreneur needs to do to make his business successful.

Market analysis

Considering the alcohol market around the world, it should be noted that Russians occupy 4th place. Thus, per person in our country there are 15.76 liters of pure ethyl alcohol. This figure is very impressive. Only Moldova, the Czech Republic and Hungary are ahead of Russia.

But there is another side to the coin - the quality of alcohol consumed and its harm. In recent years, the taste preferences of Russians have changed noticeably. The majority of the population prefers elite drinks rather than surrogates. This is due to several factors. Firstly, with an increase in living standards (even taking into account the current crisis). Secondly, with the quality and taste characteristics of the products - Russians for the most part prefer to drink less, but proven products.

So, opening a liquor store is a very interesting idea that can pay for itself in a short time. If we consider the demand in this market segment, it is worth highlighting that the most frequently consumed products are:

• beer (36%);
• wine (34%);
• vodka (26%).

There is much less demand for all other types of alcoholic beverages. From this we can conclude that the future store should be associated with these types of alcohol (all or one of them at once).

We must not forget that there are quite a lot of alcoholic supermarkets today. The competition here is very high. It will be very difficult for a novice businessman. Therefore, it is worth taking as a basis an interesting idea, which in itself will already attract customers.

Today, many Russians are interested in so-called “live” beer. Of course, it has a completely different taste, smell and quality than regular bottled products. And there are not as many similar alcohol “boutiques” as there are liquor stores. That is why we will consider this idea as the most attractive.

SWOT analysis

To really assess your capabilities, you need to evaluate internal and external factors that can not only benefit, but also seriously harm your business.

Thus, the following categories can be classified as external factors (which cannot be changed):

1. Possibilities:

• Absence of competition as such in the context of “live” draft beer stores.
• Opportunity to develop a retail network throughout the city under the same recognizable brand.

1. Threats:

• Serious restrictions and requirements from the legislation of the Russian Federation, as well as local regulations, which can negate all the activities of the organization or lead to fines.
• Social movement for a healthy lifestyle (developing a negative attitude towards alcohol stores).
• High level of competition among alcohol sellers.
• Availability of retail chains with lower prices for similar products (bottled alcohol).
• The need to meet strict standards of quality and customer service.

There are also a number of internal factors (which an entrepreneur can independently regulate in the process of work), which include the following:

1. Strengths:

• Availability of quality products.
• Favorable prices for consumers through the development of profitable relationships with suppliers.
• Availability of powerful advertising opportunities that would attract customers.
• Attracting customers through the emergence of new varieties of beer.
• High level of customer service.
• Fast service.
• Availability of a system of discounts and other privileges for regular customers.
• Availability of certificates for products purchased from suppliers.

1. Weak sides:

• Lack of experience in this field.
• Lack of assortment (more precisely, other products in the store).
• Narrow focus of the store.

Of course, opening a draft beer store will not be so easy; the entrepreneur will have to face a number of difficulties and restrictions, so even at the preparatory stage it is necessary to familiarize yourself with the current legislation in order to avoid fines and not commit an administrative offense.

Opportunity Assessment

When planning working hours in a store, you need to remember that there are a number of standards. Thus, the sale of beer is prohibited from 23:00 to 8:00. This restriction does not apply to public catering establishments. But even here you need to be careful. Restrictions may be introduced additionally in a specific region. Thus, in St. Petersburg it is prohibited to sell alcohol from 22:00 to 11:00, and in Yakutia - from 20:00 to 14:00. In some places, retail trade may be completely prohibited on certain days.

The punishment for violating this rule is quite serious: a fine of 5 to 10 thousand rubles, as well as confiscation of products sold illegally in the store.

So, the work of our draft beer store will be carried out according to the following schedule (we took the average time frame, which, if necessary, can be adjusted to a specific region):

By the way, it is also prohibited to sell alcohol on holidays, and in the Ulyanovsk region you will not be able to buy alcohol on weekends.

Total: 98 working hours per week; 420 working hours per month.

The job will require salespeople who will also serve as cashiers. For uninterrupted supply, you will need 4 sellers who will work in shifts (2 after 2).

If you want the store to be open around the clock, then you need to equip it with separate tables and chairs. In this case, the establishment will already be considered a catering establishment.

To have additional profit, you can diversify the assortment not only with different brands of beer, but also with all kinds of snacks. It can be sandwiches, fish, crackers, chips and much more.

Particular attention should be paid to the size of the room. Thus, beer bottling machines can be located in stationary retail facilities and warehouses, the total area of ​​which is at least 50 m2. If a store opens in a rural area, then this value is reduced to 25 m2.

If you want to quickly return your investment, then it is best to open a draft beer store in the spring or summer. It is during this time period that the peak demand for this alcoholic drink occurs.

Organizational and legal aspects

1. First you need to register. You can choose or. OKVED codes must be indicated. In this case they will be as follows:

• 52.25.12 – Retail trade in beer;
• 52.2 – Retail sale of food products, including drinks, and tobacco products in specialized stores.

1. As for the taxation system, it is worth focusing on UTII (if there is one in the region; in Moscow, for example, UTII can be applied to a small number of activities). It is also possible to use and.
2. By choosing UTII, an entrepreneur can refuse to use cash registers. In other cases it will be required for use. If UTII is applied, then it is necessary to ensure the issuance of strict reporting forms to your clients.
3. It is imperative to obtain an opinion from Rospotrebnadzor, SES and the Fire Inspectorate.
4. If a cash register is used for work, it must first be registered with the tax service.
5. To accept payment by bank transfer it is necessary.
6. The lease agreement must be formalized.
7. All employees working in the store must have health certificates. They must also undergo medical examination on time.
8. The store must have natural, artificial and emergency lighting.
9. It is better to decorate the store with tiles or non-toxic paint.
10. Fire safety measures must be observed (presence of a fire extinguisher, evacuation plan).
11. You will have to keep an alcohol declaration (new in 2016).

Of course, these are not all the requirements. It is worth studying the relevant GOSTs, SNiPs and SanPins in order to equip your store in accordance with all standards. When working in the format of a public catering outlet, you need to study additional legislative acts.

Marketing plan

One of the most important stages is designing your own draft beer store. You need to start with cosmetic repairs. Next, you need to not only arrange the equipment, counter, tables and chairs, but also create a pleasant atmosphere that will attract customers, make them stay and drink beer. At this point, you need to carefully consider how the sign will look. It should be large, catchy and eye-catching, memorable.

The interior can be supplemented with interesting items that would highlight the mood of the entire establishment.

It’s worth exploring possible options for the name of your draft beer store. It shouldn't be ordinary or boring.

Selling draft beer is a rather specific type of business. You shouldn't try to use all types of advertising, some of them simply won't work, so why spend the extra money? For example, advertising a store on television, radio and other media is not only expensive, but also ineffective.

For work, it is best to use the following types of advertising:

1. Outdoor advertising. It is the most effective of all possible. Moreover, it should be located in the area where the draft beer store itself is located. This also includes the design of the storefront and façade of the building in the same thematic vein, so that customers can immediately find the store. It’s worth thinking about lighting, so that even in the dark, potential buyers won’t have problems finding the right place.
2. Distribution of coupons and discounts. This can be done either before opening, or after a visit or purchase for a certain amount. You can also think about a cumulative discount system.
3. Additionally, you can agree with product suppliers to provide them with special promotional products. And many do it absolutely free. These can be ashtrays for visitors, coasters for mugs, and much more.
4. You can organize an additional zone– open a summer veranda with umbrellas and benches. You can also smoke there.

Calculation of projected income

This is a very controversial question. Here everything will depend on the brand of which manufacturer the entrepreneur is going to sell. Thus, the markup on domestic drinks is usually 100%, and on imported drinks – 30%. Our store will sell domestic beer, which will allow us to make a big profit.

Subject to daily work, revenue can be: 30 * 15,000 rubles = 450,000 rubles. This size is quite realistic even for a small store. Especially if it also sells beer snacks.

Production plan

Here I would like to dwell on what equipment is required for the work. Naturally, repairs will be carried out first.

• Cooler. It is he who will maintain the required temperature for beer so that visitors will enjoy drinking it. Hardly anyone is a fan of warm beer.
• A stand on which the taps will be installed.
• Counter.
• Kegs. In it, the drink is transported from the supplier to the seller. Products can also be stored in it until opening.
• Special beer column. It performs two functions at once - it complements the interior and helps the seller pour beer.
• Drip catcher.
• Beer tap (you can do without it if you don’t plan to pour the drink into glasses).
• Special hose.
• Gas cylinders. With their help, beer is released from the kegs.
• Gearbox. It is this that allows you to maintain the required level of pressure inside the cylinder.
• Fridge. For storing other products and beer itself.

In short, you will need quite a lot of equipment, but it can pay for itself very quickly. Beer suppliers can provide equipment. They often give it away for rent or even for free if you buy beer from them in certain quantities.

Organizational plan

Total: 380,800 rubles. These are the initial costs.

Financial plan

• The profitability will be: 80,750/450,000 = 0.179 or 17.9%. This figure is quite acceptable for business.
• Payback: 380,800/ 80,750 = 4.71. Consequently, after 5 months the entrepreneur will be able to return the invested funds and receive a net profit.

Risks

As with any other type of business, there are a number of significant risks when opening a draft beer store. The most important ones include the following:

1. Seasonality

It should be noted that in winter the demand for these products is greatly reduced. To avoid serious fluctuations in revenue or even lack of profit, it is worth adding hot pastries, hot dogs, sandwiches or something else to the assortment in winter.

1. Product shelf life

Live beer can only be stored for a short period of time. Some varieties even retain their taste qualities only for the first 5 days. If planning is incorrect, you can lose up to 50% of available raw materials.

At the beginning of your work, it is worth making purchases in small quantities in order to assess the level of customer demand, highlight the most popular varieties, and only then form a subsequent order.

1. Strict control by regulatory authorities

This can also lead to large fines and administrative penalties. It is important to conduct your business honestly and in accordance with the law. Then, for sure, the regulatory authorities will not be able to find fault with the work of the establishment.

Important: Remember that you can independently create a business plan specifically for your business. To do this, read the articles:

One last request: We are all human and can make mistakes, leave something out, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a flaw and can add to the article, please let me know in the comments! This is the only way we can jointly make business plans more complete, detailed and up-to-date. Thank you for your attention!

Nowadays, the most popular source of income is trade. If you're interested in running your own business, consider options in the retail industry. One of them is opening a beer shop. Developing your own business related to the sale of beer is an excellent investment that pays off in the shortest possible time.

It is beer that has become the most popular low-alcohol drink in Russia. To open a beer shop, carefully plan your business plan and get started. Within a few months you will be pleasantly surprised by the results. Let's look at a step-by-step guide in Moscow and the Moscow region.

Assortment and seasonality of the beer business

First you need to decide what type of beer will be in demand. Based on the consumer survey, the following conclusions can be drawn:

• beer of the same brand, which is sold in bottles and on tap, has different taste qualities (buyers claim that draft beer always tastes better);
• The consumer perceives “live” non-pasteurized beer as a more fashionable and even healthier drink.

The above statements from buyers convince us that the sale of draft beer is more profitable and prestigious (compared to the sale of bottled beer).

The summer period is considered the beer sales season, since revenue during this period is on average 30-40% higher. In the summer season, maximum revenue is about 500,000 rubles. Sales volumes also differ during the week: from Monday to Wednesday demand is minimal, on weekends - maximum. This factor must be taken into account when forming an assortment and purchasing goods. It is necessary to diversify the assortment with various snacks (salted nuts, chips, fish).

The operation of a beer shop in winter may be limited to covering the costs of renting premises and staff salaries. In cases where a store's profitability drops sharply, it is advisable to close it for a while. Therefore, if you are starting your business from scratch, opening a store will be appropriate on the eve of summer. This way, you will be able to cover initial costs and investments, as well as develop a regular audience of buyers in the shortest possible time (2-3 months).

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Premises and equipment for a beer shop

There are several options for the location of the beer point:

• renting an outlet in a supermarket or grocery store (pros: low rent, good traffic; cons: competition with store-bought beer);
• renting a separate store (pros: own premises; cons: high rent);
• own stall (pros: no monthly rental costs, low cost of the stall; cons: dependence on the weather, as bad weather conditions limit drinking beer at the stands).

An ideal beer store should offer the buyer from 20 to 24 types of beer, have counters for drinking beer and a toilet. The recommended room area is 40 square meters. m, of which 15-25 sq. m will belong to the shopping area. The cost of renting such premises in Moscow will be 100-150 thousand rubles per month.

For a beginning entrepreneur, the easiest way to provide a store with the necessary equipment is to enter into an agreement with a supplier of one brand. In this case, the distributor will offer favorable terms of cooperation and provide equipment and promotional materials.

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Beer point documentation

The owner of a future beer shop needs to register as an individual entrepreneur, register a cash register and enter into a lease agreement for the premises. Then you should complete and receive a package of documents, including:

• permits from the local administration;
• conclusion of RosPotrebNadzor;
• conclusion of the SES;
• fire inspection report;
• staff employment contracts.

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Recruitment and advertising

For a beer store, the service staff should include two sales assistants who work in shifts and a cleaning lady. The functions of an accountant can be provided by the store owner. Sellers must perform the following responsibilities:

• serve customers;
• monitor the quality of beer;
• maintain cleanliness of containers and equipment;
• wash hoses daily;
• keep records of the volumes of beer sold and its balances (to avoid theft).

A small advertising campaign will be enough. To do this, you should make a large, bright sign and install an advertising pillar on a passable street. Before the opening of the store, you can distribute leaflets that will indicate the opening date and the conditions of the promotion (for example, the bearer of an advertising coupon will be given a 10% discount on the purchase).

A beer bar is a highly profitable (~30-35%) and quick-payback type of business (~7-12 months). Opening such an establishment does not require large financial investments and does not require hiring highly specialized specialists or chefs. This makes this business easy to create, but highly competitive, especially in large cities. In this article we will look at how to open a beer bar from scratch and give an example of a business plan with calculations.

Advantages and disadvantages of opening a beer bar

Beer is one of the most popular drinks in the world. The most beer-drinking nations are the Czechs (140 liters per year), the Germans and the Irish. In Russia, beer consumption is 2.5 times less than in other European countries. The main visitors to the beer bar are “blue collar” (middle class): managers, office workers aged 25-50 years.

Types of beer bars: comparison

Let's consider the types and features of a beer bar: a pub, a sports bar, a summer tent and a highly specialized bar.

Stages of opening a beer bar

Let's consider the main stages of opening a beer bar:

1. Business registration: choosing a form of ownership, choosing a taxation system, registering an organization, finding a location;
2. Creating a business model for a bar: marketing analysis, developing a pricing policy, drawing up a concept for an establishment, developing a work plan;
3. Design: creation of a technological project, assessment of inventory and equipment, development of utilities, establishment design, creation of signs and internal advertising;
4. Equipping the premises: furniture, bar counters, creating unique uniforms for staff and administrators, installing video surveillance cameras;
5. The final stage: creation of a personnel training system, creation of a menu, installation of equipment and engineering systems, notification of Rospotrebnadzor about the opening, permission from the fire inspectorate, acquisition of a license to sell alcohol.

Beer bar location

The location of the establishment directly determines its profitability and payback period. Location is a key factor in the success of a brewpub. The optimal location would be the city center with the most convenient accessibility to the bar and high traffic. The first option is location in close proximity to shopping centers, business centers, and offices. The proximity of the location to the offices will allow you to occupy the daytime and organize business lunches for employees. (As a rule, the bar is open from 12:00 to 00:00)

The second option for locating the bar is in areas with large production centers: factories, factories and other industries. The purpose of visiting such bars is to relax after work.

The third option is location near major transport hubs: train stations, airports and ports. The purpose of the visit is to reduce the waiting time for transit passengers in a pleasant atmosphere.

The bar itself can be located either on the ground floor (first line of houses) or in the basement or ground floor. The main thing is the visibility of the establishment and its accessibility.

Minimum room area 180 m2. (120 m2 reserved for seating), 40 seats.

Your beer bar can be decorated in the ethno style of a Ukrainian hut or a Russian village hut, in the spirit of Soviet times, in the style of a Russian folk hut. Moreover, it needs to be decorated in such a way that the staff also wear clothes that match the design of the bar. When designing, the name of the bar should be consistent with its internal design.

For example, if the bar is called “Red Arrow”, then branded clothing for waiters and bartenders can be in the form of conductors and conductors or the head of the train. The furniture imitates the furniture on the train, glasses, tablecloths and napkins with Red Arrow emblems. Everything around the bar should create the effect of immersion in the atmosphere of the legendary train.

How to open a beer bar: business registration

Registration of a beer bar (restaurant) with the tax office is carried out by: individual entrepreneur or LLC. In the table below we consider the main advantages, as well as the necessary list of documents for their registration. When registering under OKVED, select the main activity: 55.4 - “Activity of bars”; additional: 55.3 - “Activities of restaurants”; 55.5 - “Activities of canteens and supply of catering products”; 92.3 - “Other entertainment and entertainment activities”.

The optimal choice of taxation system for a restaurant will be UTII(single tax on imputed income), to switch to this system there must be a municipal law on the possibility of using UTII (up to 100 personnel and the cost of fixed assets up to 100 million rubles). The interest rate is - 15%. If the organization chooses the simplified tax system, then an interest rate of 6% of income will be the optimal solution.

How to open a bar from scratch?

This video tells the success story of Dmitry Levitsky: how he opened his bar, what difficulties he encountered and how he is developing his business.

Assortment of the establishment

The main goods that will be consumed are beer and warm and cold snacks. It is important that in addition to draft and bottled beer, accompanying dishes are served: nuts, chips, crackers, smoked wings, squid, snacks, various types of fish: dried, smoked, herring, cheese balls, pork ears. In addition to traditional beer of varying strengths, you can offer visitors non-alcoholic beer.

Organize a business lunch and hot meals to attract visitors during the daytime lunchtime. You can also deliver business lunch to offices.

Total costs of a beer bar

Let's consider the main financial costs of opening a beer bar:

1. Legal registration ~10 thousand.
2. License for the right to sell beer (issued for 5 years) – 40 thousand.
3. Rent of premises – about 300 thousand monthly
4. Repair, interior design of the premises ~500 thousand.
5. Purchase of equipment (coolers) 10 pcs. – 200 thousand
6. Gas cylinders 10 pcs. – 32 thousand
7. Beer flow meters 10 pcs. – 85 thousand
8. Beer kegs – 36 thousand.
9. Dishes for at least 50 clients – 10 thousand.
10. Columns for bottling 10 pcs. – 30 thousand
11. Lamps and furniture - 300 thousand.
12. Textiles (curtains, tablecloths, napkins) – 40 thousand.
13. Home cinemas 2 pcs. – 50 thousand
14. Kitchen utensils and cleaning products – 20 thousand.
15. Cash desk – 10 thousand.
16. Refrigerator 2 pcs. – 28 thousand
17. Electric stove – 8 thousand.

In total, the purchase of equipment will cost ~800 thousand rubles. For the purchase of products ~300 thousand rubles. For advertising (signboards, banners, stands, advertisements in the media and via the Internet) ~100 thousand rubles. So, a one-time investment in opening your own beer bar will be ~2 million rubles. The current costs of the beer bar for each month will be approximately 400 thousand rubles. The main monthly expense is renting a room! The main current expense items are presented in the figure below:

The daily revenue of the beer bar is ~20,000 rubles. The main revenue comes at the end of the week: Thursday, Friday in the evening hours from 19:00 to 24:00. Monthly gross income ~600 thousand rubles. Net profit monthly is ~200 thousand rubles. Return on initial investment costs ~7 months.

Assessment of the attractiveness of a business by the magazine website

Business profitability	(3.7 out of 5)	Business attractiveness 3.0
Project payback	(3.5 out of 5)
Ease of starting a business	(2.0 out of 5)
A beer bar is a highly profitable business with a quick payback period (~7-12 months), but an extremely risky business. A key success factor is the location of the establishment in close proximity to offices, business and shopping centers. The main monthly expense item is rental payments. The main share of revenue comes from the evening hours (19.00-24.00) at the end of the week (Thursday, Friday). One of the quick options for creating a business is to open it as a franchise, which will save time on organizing technological processes, searching for suppliers and setting up a location.

Do you love beer and have you been dreaming of starting your own business for a long time? The idea of ​​implementing a business that you like can be successful, even if you start it from scratch.

Here are step-by-step instructions for opening a draft beer store.

Beer trading is a profitable business. In any case, that's what the statistics say.

Monthly earnings from one average-sized outlet in the summer are approximately 300 thousand rubles.

A well-organized business like this functions perfectly even outside the “hot” season, bringing the owner almost the same income. Inspiring, isn't it?! True, in order to create a truly successful beer store, you will have to work hard. First of all, with the design.

Let's look at how to open a beer store from scratch yourself and what you need to open a beer store. Step-by-step instructions from owners of such businesses, taking into account administrative and organizational nuances, as well as the secrets of successful sales, are at your service.

Where to begin

Whether you are going to open a large or small store depends on your desire, budget and demand in the region.

There is no need to be afraid of difficulties. They arise in the process of implementing any business.

By properly planning everything and predicting possible “deviations from the course”, you will be able to avoid unnecessary waste of time and money. When you decide to open a beer store, make sure that your business plan is drawn up correctly.

The complexity of managing a store, along with risks, increases in proportion to the scale of the business.

What documents are needed to open a beer store? In order for the profits from your store to flow like a river of beer, you should initially:

• register an activity (not an individual entrepreneur);
• register with extra-budgetary funds;
• obtain permission to trade beer;
• establish relationships with the sanitation station/firefighters;
• legalize the cash register.

Then you should act according to the previously developed business plan. It describes in detail the scope, principles, methods of implementation and promotion of activities. It is imperative to conduct a market analysis, determining:

• key competitors;
• target audience;
• the approximate number of clients that you can attract at first;
• acceptable work schedule.

If you have experience or at least an understanding of aspects of entrepreneurial activity, you can try to write a business plan yourself, based on the materials in the article, or using a similar document with calculations from the Internet as a basis. Otherwise, it makes sense to order the development of detailed individual “instructions” for your activities from professionals.

We comply with the law

The legislation of the Russian Federation prohibits the sale of alcoholic beverages in the following places:

• educational institutions;
• medical institutions;
• markets;
• transport stops;
• train stations;
• non-stationary retail facilities;
• stalls and kiosks.

At the same time, beer can be sold in the time period - 8-23. And only to organizations! The advantage is the opportunity to switch to a simplified taxation system, therefore saving on paying taxes on the enterprise’s property, profit, and added value. For such trade, the code used is 52.25.12 “Retail trade in beer.”

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Institution format 2016

The format of the institution may be different:

• sale of bottled/canned products;
• sale of draft drinks;
• 50 / 50.

Specialized stores sell “live” beer in the amount of only 11% of the amount of the drink produced in the country, which cannot be said about bottled beer.

It is sold by almost every more or less large supermarket.

At the same time, experienced entrepreneurs claim that with the right approach, organizing a store selling beer on tap will not be too difficult. At the same time, the income from such activities is higher.

Point of sale of draft beer

The fact is that retail sales of beer and draft products are two big differences, as Odessa residents say. It's not just about different audiences, but mainly about the perception of the drink itself. Draft beer is made of higher quality, and therefore costs more.

Buyers do not purchase such products spontaneously. They come to the relevant retail outlets specifically - with the goal of tasting an intoxicating drink that differs in taste from standard bottled beer.

Take-out sales usually account for the bulk of sales. Therefore, appropriate conditions should be created for customers so that they can conveniently deliver the purchased goods home.

At the same time, we should not forget about a comfortable atmosphere for the category of consumers who want to taste a glass of beer directly at the point of sale.

The room determines the audience

Let's figure out how to open a beer store on tap. While completing the paperwork, you can simultaneously start looking for premises for a store. It doesn't matter where it is. The main thing is the internal atmosphere. People enjoy a leisurely glass of “live” beer both in residential areas and in the center.

Be sure to consider the presence in the room:

• repair;
• communications;
• security alarm;
• infrastructure in the surrounding area;
• safe;
• equipment and furniture in the room.

The area of ​​the room is calculated depending on the number of cranes that are planned to be placed.

For 12 pieces, 12 squares will be enough. Do not forget that there should be a utility room and an area where it is convenient to place a couple of small sofas with tables.

An ideal store with a comfortable customer area and a room for staff needs, where you can easily sell at least 20 types of beer, will occupy 50 m2, of which the hall will be at least 20 m2.

For a store of the specified area, you will need to hire 4-5 people.

Premises for a beer store

A couple of salespeople will be enough so that they can work in shifts without days off, a cleaner, an accountant, a security guard (if necessary).

Basements are taboo. This is due to two nuances. The first is the negative attitude of the residents of the house towards such a “neighborhood”. The second is the requirement of firefighters to have an emergency exit, which in half of the basements simply does not exist.

Beer store equipment

If you are new to business, then it is wise to take a simplified route - to cooperate with one supplier at first. Distributor interested in promoting the brand:

• will provide its equipment;
• will help with installation;
• will teach how to properly operate the installed units;
• will provide advertising materials.

When, after working for a season or two, you get the hang of it, you can sign agreements with several suppliers. Most of them offer equipment for rent.

Beer equipment requires monthly maintenance, during which it is cleaned and tested. Do not forget to include this expense item in the budget, unless, of course, this obligation has been assumed by the supplier.

"Hop" in assortment

Selling less than 15 varieties in a store is not economically feasible.

It is better to divide beer into 4 categories from “economy” to “premium”. This way you will attract customers from all segments and increase the traffic of the point without much effort.

Initially, it is better to make an assortment of classic varieties of light and dark beer, as well as the most popular ones.

It is worth conducting marketing research in advance (talking with suppliers, as well as staff of similar stores, posing as a curious client). Gradually, having studied the demand and wishes of customers, introduce new varieties of products.

In this case, it is important to maintain the proportion in the “price / quality” ratio. It is precisely such a product that will have stable demand, which means it will bring significant income to the store owner.

Try to focus on the “luxury” nature of the products. Of course, you will have to comply. However, the image of a seller of high-quality beer will work on you.

The trust of customers must not be lost under any circumstances. Once a customer buys sour beer, he will not return.

“Notoriety” will spread through word of mouth quite quickly, and this will cast doubt on the success of such a “tasty” business.

In addition to beer, it makes sense to sell snacks, for example, dried fish, chips, and nuts. No permits (except for a quality certificate provided by the supplier) are required for such products, which is very convenient. Practice shows that often the client does not go to another store for a similar product, even if the price there is slightly lower.

Costs and income

How much does it cost to open a beer store? Let's consider how much money will need to be invested to set up a small store (about 20 m2) selling draft beer. Costs will be:

• monthly rent and payment of utilities – 100-150 thousand rubles;
• equipment (if necessary to buy) – 250 thousand rubles;
• repairs and decoration – up to 150 thousand rubles;
• advertising - about 100 thousand rubles;
• staff salary is about 50 thousand rubles.

Naturally, there may be other unforeseen costs. However, with reasonable savings, you can definitely invest in the starting 450-600 thousand.

As for the markup, for imported products it ranges from 30%, for domestic products – at least 100%. For a liter of “live” beer, the buyer pays in the range from 60 to 250 rubles. average. That is, the sale of one keg can bring in earnings of about 2 thousand rubles. If the location is chosen correctly, and advertising is carried out regularly, then the money spent during the season can be returned. A well-promoted outlet with popular products can bring in up to 1 million rubles.

Beer trading is a seasonal activity. Using a well-thought-out advertising campaign (tasting days, discounts on certain days, etc.), you can make a good turnover in winter.

If the season has been successful, you can safely plan to organize a new point. When the scale of the business reaches a new level, there will be a great opportunity to purchase beer directly from the manufacturer. And then the river of beer will surely rush rapidly towards high incomes.

Meat products are always in demand. In addition, there are niches that are still not occupied, but there is a demand for products. For example, for rabbit meat. – Let's talk about creating a rabbit farm. Detailed information: from equipping the site to selling products, read carefully.

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Almost every person dreams of organizing their own business and starting to work for themselves. Many aspiring entrepreneurs are wondering where to find a profitable business idea, how to make money quickly and how to achieve a stable income.

It is no secret that business in the entertainment sector is profitable and does not lose popularity even during a crisis. Therefore, in today’s article I want to propose for consideration the idea of ​​opening a beer bar from scratch. We'll talk about how much it costs to open such an establishment, what is its profitability and payback period?

Where to start opening a beer bar?

To begin with, it is worth defining the concept. The beer bar is a themed entertainment establishment for lovers of a fresh intoxicating drink. In this cafe, visitors can try different types of beer and have fun in the company of like-minded people. As a rule, such establishments broadcast sports competitions (football, basketball, hockey, etc.).

Institution format

Before you start implementing your idea, you should decide on the concept of the establishment.

Stationary beer bar

This establishment is somewhat reminiscent of which we discussed in detail in the previous article. This place, as a rule, has a separate entrance, but can also be located on the territory of a supermarket or shopping center. Typically, such an establishment offers customers a wide range of drinks (various types of beer), comfortable accommodation and good service. Everyone will be able to enjoy their favorite intoxicating drink.

Mobile beer tent

As a rule, such establishments can be seen in the warm season on the busy streets of the city. Summer tents come in different sizes; there are also very large ones that can accommodate about 100 people at a time. The good thing about such establishments is that they are located on the street; this attracts more customers, because people have the opportunity to purchase a drink and drink it on the spot at a table or take it with them.

It’s up to you to decide which type of establishment you choose, taking into account your financial capabilities. Naturally, opening a themed beer bar will cost you more than opening a summer tent.

Business registration

The beer business, just like any other type of activity, is subject to registration with the legal authorities. Therefore, in order to avoid problems with the sanitary and fire services in the future, follow all the norms and requirements for opening a beer bar from scratch.

First, you should decide on the form of activity. Alternatively, you can choose to register as an LLC or individual entrepreneur.

Beer license

Beer is a low-alcohol drink that is not currently subject to licensing. Thus, the process of opening a beer bar is much simpler than where a license to sell alcoholic beverages is required.

Required package of documents:

• Certificate confirming the state registration of the enterprise (LLC or individual entrepreneur);
• Lease agreement for premises on the territory of which the beer bar will be located;
• Permits from Rospotrebnadzor and the Sanitary and Epidemiological Service. It is worth noting that the premises, equipment and food preparation process must meet current standards. Also, all employees of the establishment must have medical books confirming that they have undergone a medical examination;
• Permission from the fire department confirming that the premises comply with all fire safety standards;
• Menu approved by Rospotrebnadzor;
• Production control program for a point selling beer;
• Agreement for garbage removal, agreement with dry cleaning, etc.;
• Internal documentation.

Only if you have all the documents can you begin work on opening your own retail outlet. Do not forget that specialized bodies, such as the sanitary-epidemiological and fire services, monitor compliance with these rules.

Choosing the location of the beer bar

The location of the beer bar is of great importance; attendance and, accordingly, profit depend on it. Therefore, you should not neglect such an important point.

Where is the best place to open a summer cafe?

It is most advantageous to place a mobile beer tent in the central part of the city, in the most accessible and crowded places. Therefore, look for a place near the station, in the city center, or even in a densely populated residential area. It is important that there are no competitors nearby, otherwise the establishment’s attendance will be much worse.

Beer pub. It is advisable to open a themed establishment in shopping centers or supermarket areas. You can, of course, rent a separate room, but this is more expensive, and in addition, you will have to invest a lot of money in advertising. And if you locate a beer bar on the territory of a large shopping center, you will receive customers in a short time with virtually no advertising or PR. Just a bright sign and an originally designed interior will be enough.

Interior of the establishment

A beer bar is a universal establishment that is visited by different people, from businessmen to students. They are united by a passion for quality beer, a themed interior and the opportunity to have fun. Therefore, the interior must be appropriate and appropriate, expressing the entire essence of the establishment.

Furniture. Minimalism and simplicity are encouraged. Expensive soft sofas would look out of place in a beer bar; instead, it is better to put strong wooden chairs or benches and equally massive tables.

Dishes. There is no need to serve food in porcelain plates and crystal glasses. In a beer bar, it is appropriate to use massive glasses for beer and strong dishes that do not break.

Range

The time has already passed when beer bars offered their customers exclusively bottled drinks. In order to stand out from the crowd of similar establishments, you should carefully create an assortment. It is very important that the menu includes high-quality varieties of live beer on tap.

Therefore, you will either have to enter into contracts for the supply of drinks, or where quality products will be produced. Decide for yourself which is more profitable. At the initial stage, you can only sell beer, but in the future, if possible, it is still advisable to open your own brewery, thereby reducing the cost of the drink, but at the same time maintaining its quality.

Beer snacks. In a beer bar you can offer your customers both standard snacks: sandwiches, chips, nuts, crackers, dried fish, and hot dishes that go with beer, for example, pizza.

Selecting staff

A beer bar is a place where not everyone can work. In such establishments there is no face control, the contingent is different, so any situation is possible. Hire stress-resistant people with experience.

To work in a beer bar you will need the following employees:

• Administrator;
• Accountant;
• Bartender – 2 people, for work in shifts;
• Cook;
• Waiters – minimum 4 people;
• Cleaning woman;
• Security guard.

Be sure to hire a good security guard who will ensure order in the establishment, otherwise you may suffer quite serious losses, because clients are different and no one is immune from unusual situations.

A beer bar business plan includes the following expenses:

1. Preparation of documents. At this stage, you can save money and collect and issue all activity permits yourself, or leave this matter to an experienced lawyer, who, of course, will have to pay;
2. Rental and renovation of premises. The rental price will depend on the condition and size of the premises, as well as its location;
3. Purchase of equipment (furniture, refrigerators, bar counter, display cases, kitchen utensils, cash register, etc.);
4. Purchase of products. A beer bar is a themed establishment, so it should have a wide range of different types of beer and snacks to go with it. You can set up your own production or enter into contracts for the supply of drinks with local breweries.
5. Staff salaries. It depends on the region and prices for the provision of similar services;
6. Monthly payment of utility bills and taxes;