The competition in this market is very high. Today, almost all medium and large offices already use the water delivery service. It turns out that a newcomer to this business will have to, in the literal sense, poach customers. And to do this is not at all easy. Many companies will say that they already work with water suppliers and are satisfied with everything. A simple price reduction will not solve the problem: prices are not high anyway, and hardly anyone wants to work at a loss.

Market players note the following main success criteria in this case:

1. Convenience of the order. The company must accept orders not only by phone, but also by SMS, through the website, in social networks, etc.
2. Delivery time is very important. You can not force the client to wait for water for hours. The most correct format of work is to control the remaining water and replenish it in a timely manner.
3. Quality of service - friendliness, courtesy, accuracy of delivery, clean cars, gloves and shoe covers.
4. No problems with documentation - timely submit accounting documents, water certificates and quality analysis results.

Organizational moments

You should start by looking for a good supplier who can offer you quality water and low wholesale prices. The best option is to become a dealer of a local manufacturer. In this case, you can count on a dealer discount and additional privileges in the region. Approximate purchase prices for a 19-liter container are 70 - 90 rubles. (2015)

Then, if a supplier is found, it is necessary to register an individual business. Registration of an individual entrepreneur will cost 800 rubles of state duty. The receipt of payment of the state duty, the application for registration and a copy of the passport are submitted to the local tax office. In 5 working days you are already a businessman. As a taxation system, you can use the simplified tax system - this greatly simplifies accounting (a company can work even without an accountant). The most suitable OKVED for the delivery of water: 52.61 "Retail trade on orders."

You can not do without an office space where your dispatchers will take orders, and a warehouse for water. It is convenient if the office space is located in the same place as the warehouse. The size of the office space can be no more than 20 square meters. m. This space is enough to accommodate 2-3 operators. But the warehouse should be more. Bottled water is a fairly large product. With the growth of the client base, the need for additional space will only increase (this is partly solved by installing shelving). In order not to move from place to place, you need to think about this moment in advance.

Now it is necessary to decide on the personnel of the firm. You will need a dispatch operator to take orders, a customer acquisition manager, a warehouse worker and couriers to deliver water. Immediately you need to resolve the issue of transport for delivery. You will either have to buy a car or hire couriers with personal vehicles. There is one important point: the car must be with a spacious van, since most often you will have to transport up to 50 nineteen-liter bottles that will not fit in a standard passenger car.

Yield figures

An average office of 10 people drinks a 19-liter bottle of water (for tea, coffee) in 1.5 working days. In a month, such an office needs 15 bottles of 19 liters. The price of a bottle is 170 rubles, hence the revenue is 2550 rubles. The client base of 100 such offices will bring 255,000 rubles. From this sum we subtract:

• Material costs (purchase of water) - 50%
• Delivery and courier costs – 10%
• Advertising - 3%
• Taxes and other expenses - 5%

The total costs will amount to 68% or 173,400 rubles. Net profit - 81,600 rubles.
We took as an example only small offices. Large companies consume much more water. If you find several companies with more than 100 employees, then the income will be much higher.

You can also consider this: one person spends about 30 liters. drinking water per month. A company of 200 people will need up to 6,000 liters per month. With an average price of 9 rubles / l. monthly revenue from such a client will be 54,000 rubles.

prospects

If you organize your own water bottling line (full cycle), and not engage in repurchase, then the business will be the most profitable. Although this will require additional financial investments, but in this way we can offer customers a lower price without losing earnings. And this is an important competitive advantage.

To launch your own bottling line, you will need a separate room (rent), a well and equipment for water production, a water purification and disinfection system, and a line for bottling water into containers. Capital investments will amount to at least $50 thousand. Only one automatic line for bottling drinking water in 19l bottles will cost $15 thousand. You will also need to recruit personnel (including a technologist), obtain a declaration of conformity for products, etc. you will already have an established customer base, then the sale of products is guaranteed. And this is the most important thing for a new enterprise.

Currently, the ecological situation in large cities, to put it mildly, leaves much to be desired. Often, in many cities there is a problem with clean water, literally rust flows from the tap, it’s scary to wash in such water, and even more so, you can’t drink so much without harm to the body.

Therefore, many enterprises, and even ordinary citizens, prefer to use drinking water from wells for preparing drinks and food.

As the quality water service becomes more and more popular, it will not be a losing option for you. Everything will depend, as, indeed, in any business, only on your competence, the quality of the products provided and the thoughtfulness of the business strategy.

Therefore, it is very profitable to engage in the delivery of bottled water around the city. In small towns, competition is not too high, and with the right approach, it is not easy to pinch off your customer base.

Water intended for sale must necessarily meet all the requirements of the Ministry of Health. And the requirements, I must say, are quite strict.

Drinking water must be unique, disinfected, and immediately before it enters the store counter, it must undergo a complete purification process. Therefore, you need to purchase good water filtration equipment.

If it is not possible to take water from natural springs, it can be extracted from a deep well located outside the city. The easiest way to get water is to take it from the water supply and filter it on an industrial scale using special equipment.

But this method is considered the most poor quality. But for a start-up company, the high quality of the product is the main key to success.

As a separate item, you need to consider the issue of containers into which your water will be poured, and plastic canisters are involved in circulation almost all the time. Experts advise using a standard container of 19 liters. Its customers are required to hand over after using the water.

It will be convenient to organize in which water will be poured not by a person, but by an established conveyor. You will have to invest money, but it is difficult to organize a profitable business without investment.

First you need to decide on the scale of your water delivery company. At least somehow explore the market of your city.

On a small budget, you can start by delivering spring water in 19 liter bottles.

What will be needed?

Car - in the early stages, when no one knows about you, a passenger car is also suitable, if you plan to deliver water in large quantities in advance, it would be nice to get a gazelle, sable or similar cars from foreign manufacturers.

When choosing a car for delivery, you need to be guided by the following parameters: Dimensions of the car - should not be too large, often in the city the yards are narrow and the driveways are far from through and it is still more convenient to turn around and drive in reverse, let’s say “business” on a gazelle; than on a similar “farmer”; ideally as a minibus with a side door, as practice has shown, it is much more convenient to get it out of the side door than to open the tailgate or door.

Bottles 19l. (Reusable).

Before choosing a supplier, be sure to compare the prices for a bottle from your competitors. At the same time, you need to calculate that the purchase price + your margin of no more than 50% is much lower than that of competing firms.

Usually, the larger your order from the supplier, the cheaper the price per bottle will be, and accordingly you will already be one step ahead of your competitors.

Caps for bottles under the cooler. Here, the lower the price, the better. Usually they are offered by the same suppliers as the bottles.

Manual pumps for 19L-5-8L bottles.

Water heating cooler.

Here, too, we rely on the option price-quality. It is better to bring under the order to clients. Rather than buying in advance, spend the money, but there may not be demand.

And so, after you have decided on the means of transporting water and purchased everything you need, the next question arises, where to get water from?

Based on the budget, decide what water you will deliver: spring or artesian from a well. Considering that the second option is drilling a well, installing filters and a lot of paperwork, red tape will cost quite a lot, about 1-2 million. Therefore, consider the option with spring water.

Surely, in the distance from the city, a clean spring breaks through. We choose based on quality considerations - water distance from the city.

Naturally, we set the price significantly, more profitable than that of competitors.
At the first stage, an ad in the newspaper, posting ads on the porches, is suitable.
After that, high-quality commercials on the radio, TV, articles in newspapers about how tasty and healthy your water is. And of course, give promotions 4 bottles when buying 3. Discounts on water when buying a large amount and for regular customers.

Also an important factor is the availability of the order, accept orders and payments by city phone, by e-mail, etc. make the maximum possible application time.

Delivery is usually carried out by region. Try to always follow the route list, if you drive to one area in the morning, then drive it all the time in the morning so that customers adapt to you, and not you to them.

Not quite the right, but effective way to eliminate competitors, spread rumors about what good water they have. Be polite with your clients and always go to meet them, for which they will thank you for a long cooperation with you.

And finally, expenses and income:

• The wholesale price of a bottle is 120-180 rubles. + your percentage of cheating total retail price 150-200 rubles.
• Hand pump 150-200r +% total 200-300r
• Consumption of fuel and lubricants 300-400r a day.
• The price of water is 50-100 rubles per 19l

When delivering 50 bottles a day, we get about 4000 rubles per day. Even minus the costs, agree not bad!

This is a business with small investments at the first stage.

How to promote your business?

For example, your customers are not ordinary citizens and private customers, but various organizations, that is, water should be supplied to catering establishments, business centers and reputable companies. Therefore, you need to carefully consider how to properly promote your service.

Usually, the first thing that worries such consumers is the price and terms. Then the documents confirming the quality and purity of the products provided are considered.

The smartest way to present yourself in the drinking water delivery market is to clearly and simply explain the difference between tap water and your water. Offer to taste the water (do a tasting of the product), show the results of a chemical analysis of tap water and your water.

You can offer certain discounts at the initial stage of promotion of the company. This is how potential customers will be able to appreciate all the advantages of your services.

If you decide to work with corporate clients, then you will have to consider related products as a mandatory item. Additional bonuses have never bothered anyone. For example, you can offer coffee and tea bags, cream and sugar. It is also necessary to establish a cooler maintenance service.

Particular attention should be paid to the timeliness of delivery. Remember, serious companies do not like to wait, so it is very important to be punctual. Your services should be carried out imperceptibly for employees of the company, not to strain and not affect their quality of work.

It is important to think carefully about the delivery method.

It will be a personal fleet or you will hire drivers with their own cars - the decision is always yours. It is necessary to develop a route according to all the rules of logistics, all the little things must be taken into account. The most convenient option, which is practiced all over the world, would be to divide the territory of the city into districts.

The water delivery business has its own peculiarity. If in most other areas the focus is on the quality of the services and goods offered, then at the start of organizing the delivery of water to homes and offices, the client base and logistics are of paramount importance. That is, the first thing an entrepreneur should focus on is how to deliver water on time to the maximum number of customers.

Main responsibilities of an entrepreneur

So, the first thing the entrepreneur should provide to the client:

• delivery of water at any time convenient for the customer;
• bring water not later, but not earlier than the specified time, but clearly on time;
• be able to make changes to the delivery schedule if requested by the client.

If you cannot provide even one of these items, you are not yet mature enough for this business.

The investment plan will require 8-12 thousand rubles. investment. The lowest entry threshold is observed when the entrepreneur has his own transport for delivery (minibus or van). Investments will pay off already from the delivery of a trial batch of water.

Pitfalls of business

The sale of bottled water is seasonal only when it is sold through shops, kiosks, supermarkets and stalls. With such sales options, sales fall markedly in winter and rise in summer. But if water is delivered to offices and homes, there is no need to talk about seasonality - drinking water is always in demand.

True, it has business and pitfalls. Thus, 80% of consumers of bottled drinking water are offices. The plan for the sale of goods for an office with a staff of 50 people is about 40 liters per day. Water is usually supplied for public use and is included in the social package of employees. But at the slightest fluctuations in economic processes towards a minus sign, in order to save money, the item of expenditure on social services is the first to be reduced. And it is bottled water that falls under these sanctions in the first place. Therefore, in difficult economic situations, apartments are a more reliable sales channel.

A family of four usually consumes about four bottles of water per month. For any water delivery company, the profitability is kept at the level of delivering 15-20 bottles per day. This means that the client base must include about 150 families for your business to generate income. Delivery plan to one address - twice a month. Therefore, if you manage to cover several offices, the apartment delivery plan can be slightly reduced.

Business registration

To conduct business activities, be sure to include its official registration in the business organization plan. To do this, you must register as an individual entrepreneur or legal entity. If you are mainly focused on delivering water to homes, you can limit yourself to the first form. Its registration will cost 800 rubles. stamp duty and will take only five days.

If in most cases your clients will be companies for which you will deliver water to offices, it is more reasonable to register an LLC, since not all companies are ready to cooperate with individual entrepreneurs. In any case, when processing documents, you must select OKVED 41.00 - collection, purification and distribution of water.

Business implementation options

This idea can be implemented in several ways. They require different financial investments and, accordingly, have different returns.

Full cycle

The full cycle implies, first of all, the search for a source for water intake. It can be either tap water or your own source. The latter option will require investment in:

• well development;
• plant construction;
• purchase of special equipment for extraction, purification and bottling of water;
• execution of various permits.

Well development will cost at least 950 rubles per linear meter, equipment - about 500 thousand rubles, and registration of certificates and licenses - another 300 dollars. It is logical that the cost plan should include the purchase of a car for delivering water, the cost of fuel and lubricants and wages for the driver and manager. Therefore, it is considered more profitable to enter the market as a dealer or franchise.

Dealership

The easiest way is to organize the delivery of water from a certain manufacturer to a region that has not yet been included in its sales plan. The best option is to find a manufacturer near your sales area and establish cooperation with him. To do this, it is necessary to conclude an appropriate contract with the company and purchase the first batch for sale. Usually, when purchasing a large consignment of water, a good discount is provided - at least 50%. If you buy more than a thousand bottles in a month, you will receive a 75% discount.

Franchise

A good option for opening a water carrier business is a franchise. In this case, you use an already proven brand, get all the necessary information for starting and running a business, staff training and constant consultations from the franchisor. But buying a franchise usually costs a lot of money. Moreover, it is worth resorting to it when you have a well-developed own client base.

Primary costs of starting a business

Whatever type of business you choose, there is a priority cost plan, without which it is impossible to start a water carrier business.

Purchase of containers

It is necessary to purchase containers from the supplier in which water will be delivered and leave it to the client. Of course, there is an option to take containers on bail, but market players still recommend buying your own. One bottle costs about 120 rubles. Its service life is 1-1.5 years. The bottle purchase plan is calculated by multiplying the number of customers by three. The meaning of this mathematical operation is as follows:

• one bottle remains with the manufacturer;
• one is in stock, ready for delivery;
• one - at the client with water.

Transport costs

To deliver water to customers and supply water from the manufacturer to the warehouse, you will need your own transport. The gas-powered Gazelle is the cheapest, on which a kilometer of delivery is about two rubles. It holds 50-70 bottles.

Warehouse costs

In addition to a small office space where the manager will work, you will need a warehouse. Its area must be at least 20 square meters.

Staff

Two people are enough to work. The duties of one will include the delivery of water to the house, and the other will be responsible for document flow, finding customers and communicating with them.

Getting money from water - what could be easier at first glance? But in fact, in such a business there are many nuances that should be taken into account when planning it.

Water delivery service implies a full production cycle from water extraction to its delivery to the client. The activity involves the organization of several responsible areas at once: a production workshop, a sales department and dispatchers, a warehouse for finished products and a fleet of vehicles.

The interaction of the four sections is so important that if one fails, the entire process will be affected.

In order to start a water business from scratch, you need to be ready to deal with documentation issues and large investments.

First of all, it should be understood that the extraction of water and its use for commercial purposes implies the payment of taxes on subsoil use and obtaining the appropriate permit. No one has yet canceled paperwork in the country, which means you should be patient.

Further business organization involves the following steps:

• Well drilling;
• Purchase and installation of equipment (leaders in the production of water treatment equipment - Japan, USA);
• Office and warehouse rent;
• Purchase or rental of vehicles;
• Purchase of plastic containers and mineral additives;
• Obtaining a certificate of conformity for water and registering a trademark;
• Hiring;
• Search for clients.

Attention must be paid to the fact that it is impossible to sell just purified water. Bottled water must have a chemical composition permitted by law, which means that it is necessary to purchase a ready-made mineral supplement or hire a laboratory chemist on staff.

Benefits of this activity:

You can customize your business. For example: purchase a personal fleet or use hired vehicles, purchase equipment for the production of bottles or purchase ready-made ones;
The choice of equipment that is most optimal for the price or its rental, leasing. It should be borne in mind that if the filtering equipment breaks down, its repair is quite expensive.

Flaws:

• It will take a lot of time for all organizational issues, obtaining certificates, searching for personnel;
• Difficulties in finding clients from scratch if your brand is not known.
• In this case, it may take a long time to reach the break-even point.

Buying a ready-made water supply business

A business option is a franchise. Its acquisition makes it possible not to waste time on documentary issues and get a ready-made trademark, brand, and therefore customers who are already familiar with it.

Advantages:

• Saving time on paperwork;
• Provision of equipment by the franchisor or consultation at his choice;
• Training in all the nuances of the business from the franchisor and advice on its conduct;
• Having a well-known brand and interested customers.

Flaws:

• There is no choice of equipment. You will have to work with what is, if ready-made equipment is provided and this aspect is strictly specified in the commercial concession agreement;
• Payment of royalties and entrance (lump-sum) fees;
• The presence of restrictions on the freedom of action on the part of the franchisor under the cooperation agreement.

The easiest option is dealership. Finished products are shipped to the warehouse, it is only necessary to organize their sale and delivery. This method requires minimal costs: hiring an operator, forwarder, renting a room. But in this case, you can hope for a smaller profit from the three options presented.

The main advantage of such activity is its non-seasonal nature. A slight drop in orders is not observed even in the summer, when people go on vacation, because at the same time, due to the heat, the number of orders for water delivery from other customers, such as business centers, is growing. But seasonal fluctuations are not as large as, for example, in the flower or tire business.

Water advertising has a specific character. On the one hand, it is the most important product of vital activity, which will always be in demand. Bottled water exceeds the quality of boiled water by several times and is absolutely safe. A significant plus is the use of reusable containers, which reduces the need to purchase a large number of plastic bottles, which aggravate the already disastrous environment.

But at the same time, water that does not have a pronounced taste and smell is difficult to distinguish from competitors. You need a strong advertising campaign and a customer loyalty program that can convince customers that your water is better than others.

To make the sale profitable, you should pay attention to a couple of tips:

• Focus on corporate clients, for example, by offering a special price for the entire business center or for a trading house;
• Provide large customers with a batch of bottles for rent. Thus, there is no need to exchange bottles every day, and instead, products can be delivered once a week;
• Don't dump the price. Water is not a product where it is worth reducing the price by all means. With a high quality product, potential buyers will purchase water even at a not low price.

Water franchises are a wide range of offers associated with the launch of enterprises specializing in one form or another of the sale of water products. The variety of offers presented to businessmen of the Russian Federation is connected not only with the multivariance of the terms of franchising agreements, but also with the possibility of selling products from different parts of Russia and countries of near and far abroad. An interesting and developing water franchise market allows both young entrepreneurs who do not have sufficient experience and impressive financial savings, and an established and successful businessman who is interested in large-scale and expensive projects to realize their ambitions and plans.

The Water Express water sales franchise is represented by Nestle WaterCoolers Service, which specializes in the sale and delivery of water through the network of the same name with the project. Under the name of the organization, the products of two and a half thousand brands from around the world are presented. The drinking goods offered for purchase are of a high level of quality. The range of the company also includes equipment used for the consumption of water products. Total costs associated with Water Express franchise activities: $14,594. According to the terms of the agreement, the payment of other types of deductions is not provided. There is also no need to pay an entrance fee.

The Aqua-clean water delivery franchise was developed and introduced to the Russian market by the company of the same name, specializing in the delivery of bottled water. Among the advantages of potential franchisees is the presence of their own car. On the part of the parent company, a ready-made and functioning website, a warehouse, a business training course are provided. Total cost required for a businessman to start an Aqua Clean franchise business: $730. This amount is the entry fee. The terms of the franchise agreement do not provide for the payment of any deductions. Payback period of investments made: one month.

The NATURE Life water production franchise was developed by ANG, a company specializing in the production of two types of water: drinking and mineral. The technological process is based on the use of modern equipment. Compliance of technical resources with European standards allows to produce up to ten thousand bottles per hour. The franchise has a total cost of $2,919. The payment of deductions is not provided for by the terms of the franchise agreement. Payback period of investments made: three months.