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Sushi delivery. Business plan - sushi delivery

Before opening your own business, you need to decide on the direction in which you want to work. Your main task is to focus on people's needs. For example, Japanese cuisine has recently become very popular, which is confirmed by the emergence of a huge number of sushi restaurants that provide a stable income to their owners. Read about it on our website.

Sushi is a traditional Japanese dish made from rice and seafood. Sushi and rolls are in great demand among the population. Today, this popular dish is affordable, so not only a businessman, but also an ordinary student can afford to try exquisite Japanese delicacies. Such a great demand for sushi and rolls gives rise to quite decent competition in this field of activity.

Opening your own sushi restaurant requires a significant amount of money. Where can a budding entrepreneur get it? Thus, the question arises, how can you make money on sushi without opening a sushi bar?

How to start a sushi delivery?

Despite the wide popularity of Japanese cuisine, not all people have the opportunity to visit a sushi bar or restaurant. Lack of time is the main problem of many modern people. Therefore, there is an urgent need for a service to deliver food from a restaurant to your home.

Sushi delivery business plan

Before starting this business, you need to draw up a detailed business plan, so to speak, study all the nuances of this type of income.

In a business plan for sushi delivery, it is necessary to outline the following main points:

  • The profitability of the idea. Study in detail the demand for the service, competition in this field of activity and the approximate amount of possible profit.
  • A detailed action plan and costs for implementing a business idea.
  • Sushi delivery options.
  • Business payback period and profit.

Why do you need a business plan? With its help, you can analyze all the pros and cons of the sushi delivery service and draw conclusions about the profitability of the business or the futility of the project.

Business options

Sushi delivery

You will act as an intermediary between the sushi bar and the consumer. This business can be started almost from scratch. All you need is to conclude contracts with sushi bars to supply their products directly to the customer.

Preparation and delivery of sushi to homes and offices

This type of earnings naturally guarantees you a more stable profit than the previous one. But you should understand that this option involves a considerable initial investment. Therefore, for beginners, it is most likely better to stick with the first option.

Sushi to go

Many sushi bars offer this service. The essence of the idea is that you have the opportunity to place an order and take food with you. Special utensils allow you to conveniently transport food and enjoy your favorite dishes in the comfort of your home or office.

If you plan to provide this service in your sushi bar, then draw up a detailed business plan for takeaway sushi with calculations in order to determine the profitability of the idea.

Having decided on the type of activity, you can proceed to the next stage - business registration.

Paperwork

In order to start delivering sushi, you need to legally register your activity with the tax service. It is most profitable to register as an individual entrepreneur. If you don’t have time to collect and register documents, contact an experienced lawyer who will do all the work in a short time.

Once all documents are in order, proceed to the next step. To begin with, you should visit all the nearest sushi bars and Japanese restaurants and offer them your cooperation on mutually beneficial terms. Naturally, in most places they will refuse you, because restaurants that have been operating for more than one year, as a rule, have already acquired reliable couriers. Pay attention to new restaurants and cafes that are just starting their work; with them you have every chance of concluding a profitable deal for sushi delivery.

What are the benefits of sushi restaurants?

For most sushi bars, it is not profitable to deliver food, because it involves additional expenses for courier wages, transportation, and also a waste of time. It is much more profitable to enter into an agreement with a courier company that provides these services. Thus, the sushi restaurant will save money and will not lose customers, because many people want to get a dish from a specific restaurant or bar. You, as a food delivery person, can earn good money by providing in-demand services.

Sushi delivery equipment

Sushi and rolls are perishable products that require immediate consumption immediately after preparation. And if in the cold season it is still possible to deliver a dish, then in the summer, when it is hot outside, it is very difficult to do without a special refrigerator for storing and transporting food.

Transport. Delivering orders on a bicycle or scooter will be problematic, to put it mildly. Therefore, it is advisable to purchase a car. It is not necessary to buy a comfortable foreign car; a small car, or a used one, would be a completely suitable option.

So, for work you will need your own car and a refrigerator for transporting food.

Advertising

Advertising on the car

Own website

Promotions and discounts

Great offers like discount coupons always attract people's attention. Don't ignore this opportunity to expand your customer base.

How to gain customer trust?

Freshness and quality of products

Work with restaurants that offer only quality food. If you prepare sushi yourself, then in order not to spoil the reputation of the establishment, purchase and prepare dishes only from high-quality ingredients.

Delivery time

Naturally, no one will wait for hours for their order. Of course, there are unusual situations in the form of traffic jams or a broken down car, but in this case the client must be warned about the force majeure that has arisen.

Costs and profits

The main costs will be

  • Buying a car for sushi delivery;
  • Purchase of equipment for transporting food (mini-refrigerator);
  • Costs for refueling a car;
  • Payment for the work of the courier (if you do not deliver food yourself, but hire an employee).

Profit

Your profit will depend on the number of orders. If you work successfully, after a while you will have a base of regular customers and you can think about expanding your sushi delivery business. If everything goes well, a sushi delivery business will pay for itself in about 1-1.5 years.

I wish you success!

Sushi... It seems that this word is known to every modern person who visits public catering establishments at least a couple of times a month.

Sushi is a traditional Japanese dish that is prepared on the basis of rice with the addition of certain seafood, depending on the purpose of the dish.

Surprisingly, for the first time, residents of South Asia, in particular, residents of India, Nepal and Pakistan, began to prepare such a delicacy. It was they who came up with the method by which fish was preserved by wrapping it in rice. The fish was first cut, thoroughly salted and wrapped in boiled rice. Then this whole mass was put under the press for a while, then covered with a lid. After such simple procedures, the fish retained its fairly pleasant taste throughout the year.

This recipe reached Japan around the 7th century AD. But sushi, which is similar to the current one, appeared around the 17th century. A little later, the Japanese came up with a trick - adding rice vinegar, which speeds up the process of marinating fish. But even this did not help prepare sushi quickly! It was only in the 19th century that Yohei Hanai began preparing sushi from raw fish. This is truly a huge breakthrough in Japanese cuisine.

In the 20th century, sushi bars began to open throughout Japan, where chefs prepared the dish literally in front of the visitors. Over time, sushi spread throughout the world and reached Russia. Russians quickly switched from pizza to sushi, and now, according to the latest surveys, more than 80% of the country's residents are inclined towards Japanese cuisine.

For us, as people who seek benefits everywhere, this data is very important. After all, it turns out that you can make good money on sushi delivery if you open not a sushi bar, but simply sushi delivery.

How to make money on sushi without opening a restaurant?

Russian entrepreneurs unusually quickly filled all cities with their sushi bars. But more and more often they are faced with requests from visitors to prepare delicacies “to take away”. And it’s not even that we don’t have good equipped public catering facilities. It’s just that most Russians live in a frantic pace, where work takes a lot of time, and if a tired person wants to eat something like that, then, of course, it will be easier and more convenient for him to open a ready-made box of food and have dinner at home.

Turning to the same survey, we see that more than half of lovers of Japanese delicacies prefer to eat at home. This means there is a need for sushi delivery to your home (work). Many sushi bars do not deliver ready-made dishes to your home. Some consider this business unprofitable, others that opening an extra vacancy for a driver is quite energy-consuming and unprofitable. After all, the business, in any case, must make a profit, and orders for delivery may come rarely, while the driver must be hired for a full working month and paid a decent salary. And you also need to buy and maintain a car... Let them continue to think like that! But you have a chance to become, if not the only one, then one of the first to deliver sushi to your home! And most importantly, such a business does not require huge investments.

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How to open a sushi delivery service?

The main thing is to understand what the essence of our business idea is. You are not required to open a catering establishment that produces sushi and rolls. Your business is an intermediary between sushi producers and their consumers.

With your activity, you are killing two birds with one stone: you are helping sushi bars sell more goods, and helping consumers to eat at home, rather than in public catering.

First, we should study all the existing establishments in the city that serve sushi. Study the prices, talk with the management of the establishment about such an interesting cooperation. Try to explain that this option is very beneficial for their establishment. After all, they do not spend a single ruble on maintaining the driver and the car itself. In addition, with such an additional service as delivery, the circle of customers will constantly expand. This will cause both the catering business and your business to take off.

Having agreed with several establishments, you have practically secured your bread.

Now all you have to do is purchase the necessary equipment for the job. To start your own business in this area, you need a car, possibly a used one. The cost is 70-85 thousand rubles. It’s quite possible to fit in. A refrigerator must be installed in your car. Typically, portable refrigerators are used for such purposes. They are necessary especially in the hot season, when delivery can turn into a painful stand in traffic jams. Seafood spoils very quickly and, as a rule, gives off a terrible smell. Therefore, refrigeration equipment must be present in any case. The cost of a suitable refrigerator is 10-13 thousand rubles, depending on capacity. If you have agreed with 2-3 establishments, then you should not clutter half the salon with refrigeration equipment. The minimum volume is sufficient.

If you don’t know the city well, then a navigator is simply necessary in your case. The cost of such an “assistant” ranges from 4-7 thousand. The money is relatively small, but this device will help you significantly save time, plan your route in order to deliver the treats to the consumer as soon as possible.

To open a profitable business, you need to find a good niche. Most of the truly profitable niches have been occupied for a long time and the competition in them is very high. But there are many free industries in which you do not have to fight for a place in the sun for the sake of a minimum income. One such niche is home delivery of sushi. And if in large cities this business is more or less established, then in medium and small cities it is completely absent, despite the presence of demand.

Why is it beneficial?

The popularity of oriental food in Russia is growing every day - sushi and rolls have almost become national dishes. They are ordered to the home for a romantic evening, to the office for a snack, to a large group for parties.

Sushi is a tasty and nutritious food that is popular

At the same time, people often don’t want to go to a sushi bar or don’t have the opportunity. They prefer to make a phone call or order delicious food online. But there are very few really good delivery services. That is, we have a sought-after service in the complete absence of competitors.

How to calculate profitability

In order to evaluate profitability, it is necessary to draw up business plan for sushi and roll delivery in your city. To do this, you need to study the market in your city and find out about the presence of competitors. If they exist, then evaluate the list of their services, the average cost of sushi, delivery time, working hours, etc. You need to find their mistakes and offer the best conditions for clients.

You will also need to think through and describe the following points:

  1. Is there demand in your city?
  2. What expenses are needed to start a business?
  3. How clients find out about you.
  4. How will delivery be organized?

Assessing demand

We already wrote above that sushi is a popular and sought-after food in Russia. Let’s add what is good about delivery and what advantage it gives over a restaurant.

The main advantage of food delivery is saving time. Not everyone has the opportunity to go to a restaurant at lunch or in the evening and spend a couple of hours there. By ordering delivery, the client saves time: he can have a normal snack during his lunch break or relax in the evening after work, rather than having to travel across the city to a catering establishment.

The second advantage is savings. Even with delivery to your address, sushi and rolls are often cheaper than in a restaurant due to its markups. Well, thirdly, it’s just convenient. Many people don't like going to sushi bars. They just want to sit at home, eat delicious food and watch an interesting movie. There are a lot of such people, and they will become the “backbone” of your business.

Sets are a good choice for large companies

How exactly to work

There are two options:

  1. Delivery of homemade sushi.
  2. Sushi delivery from operating restaurants and bars.

The second option is the most budget-friendly and simple, but brings minimal profit. It also has many risks since you cannot influence the quality of the final product. It is worth starting such a business only if you do not have start-up capital or for some reason you cannot open your own production.

The second option is more preferable. To do this, you will need to organize your kitchen, purchase food yourself and deliver your products to customers. In this case, expenses will be higher, but profits will also increase significantly. In addition, you will be able to control the entire process and develop, subsequently opening an entire chain in the region or a full-fledged restaurant.

Decor

Before opening sushi delivery , You should go to the tax office and register as an individual entrepreneur or LLC. With an individual entrepreneur there is less paperwork, but an LLC will allow you to enter into contracts for the regular supply of food to offices or even restaurants. If you open your own kitchen, then you will also need to select a room (even 20 m2 is enough) and apply for permits from the sanitary station and fire inspectorate.

What should you buy?

If you are going to deliver already prepared food, then you do not need to buy anything at all. In fact, you can even do without a car - hire yourself a driver and pay him a certain percentage of each order.

If you organize your own production, then you will need:

  1. Rent a room (approximately 30 thousand per month).
  2. Make repairs to it, install a hood and a fire alarm (approximately 20,000 rubles).
  3. Buy a professional rice cooker, refrigerator, thermoses and kitchen utensils (about 60,000 rubles).
  4. Buy a car (optional) - 250 thousand.
  5. Install a refrigerator in the car (10,000 rubles).

Note:you don’t have to rent a room in the very center - it’s better to choose a place in a residential area near the highway so as not to stand idle in traffic jams.

Buying a car is also optional. It’s easier to find a good driver who will deliver orders around the city for 70-100 rubles.

The team will consist of 3 people:

  1. An operator who will accept orders over the phone and via the Internet.
  2. Cook.
  3. Driver.

At first, you can play one of these roles - this will allow you to quickly recoup your investment.

In total, you will spend about 250 thousand rubles on opening (excluding the cost of the car).

Mandatory monthly expenses will be:

  1. Salary for staff (45,000 rubles).
  2. Rent and utilities (35,000 rubles).

You will also need to spend about 10 thousand on advertising.

Basic operating principles

Your business will be successful only in one case - if you comply with everything we list below.

  1. Be sure to monitor the quality of the products. Everything should be fresh, tasty and appetizing.
  2. Delivery should take minimal time. It is optimal to get people to call in advance and place an order for a specific time. You must be as punctual as possible.
  3. High-quality advertising. You will need not only to distribute paper advertising, but also to create profile topics on city forums, on social networks, ideally create your own website with an order form and telephone numbers. You can decorate your car with advertising and order the placement of several billboards.
  4. Conduct various promotions for clients. Create large sets for companies, introduce a discount system, make discounts.

Profitability

How profitable is it to open a delivery service? The cost of one unit of sushi is about 8 rubles, but it sells for 40-50. Usually one person orders 6-10 sushi. On average, such a business brings in 200,000 rubles per month, of which about 70-80 will be “clean”. Thus, all investments pay off in 4 months.

Profitability can be increased by expanding the range. Offer your customers juices and soda, add pizza to the menu - this will allow you to reach a larger audience and build the most effective business.

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