Finally, behind all the troubles associated with the organization of business and the purchase of equipment. Staff staff and advertising campaign Gave the expected result - the first customers are already calling on the phone. However, it is at this moment that a problem arises, how to come up with the name of the company so that it is remembered. After all, today's customers of the company will already be recommended to her familiar and friends tomorrow. The success of any company depends on the catchy and creative brand.

• Options for choosing a new brand name
• How do you call the ship so he sails
• Three most important conclusions
• Memo for those who are in the search

The company name defines the nature of its further "swimming" in the sea of \u200b\u200bmarket relations. It is the brand and slogan - the first thing that the potential buyer sees. Double, the original name attracts customers and serves as an additional advertisement.

How to choose a name for your brand?

Invent the brand and the name of the company is not so simple, as it seems at first glance. This task is engaged in special companies that provide nemining services. But the beginning of the IP is able to come up with a successful name of his own enterprise.

Options for choosing a new brand name

Personal data of a businessman opens a new company. This is the easiest and most infertility to come up with a name for the organization. Typically, the names of the so-called dynasties seek to write to ancient or foreign manner. Such names are no longer attractive for buyers, because the surname speaks very little about the sphere of services and goods provided. In addition, difficulties are possible when reissuing business.

Abbreviation. The first letters of the composite name are sometimes well remembered, but unfortunately they do not carry useful information about the new company. The enterprise will need the time for the abbreviations associated with consumers with defined species goods and services.

Another simple way to come up with a name for the company is a direct description of goods or services, such as "products", "Legal advice". Such a name is simply lost in a major city among hundreds of similar names of firms. This option is suitable if the firm opens in a small town and is engaged in the sphere of activity, which no one has done to it.

A word or term from another sphere of activity in which the company called is not busy. The choice of such words is huge. It remains to find such that would hint and let it be distantly associated with a new enterprise. Here you can come up with some comparisons and associative chains. For example, "Wind" for the sale of bicycles.

Neuming: specialist services.

Most original way - Invent a word that never existed. Or to combine a few words and come up with a new brand sound from parts of these words. A completely new sound of words will be interested in potential customers and will encourage them to satisfy their curiosity. In addition, as soon as it turns out to come up with a new brand name, it can immediately register it. For example, everyone known for the film "Nofette" (telephone) or Vinriel (wine shop, women's clothing, hairdresser).

How do you call the ship so he sails

This phrase from the popular cartoon is very relevant in our time. From the name of the company depends, if not all, then much. People who are honored in this issue advise:

• It is necessary that the brand name reflects the goods or services she wants to offer on the market. That is, let the name consist of one word, but it is simply obliged to carry a hidden informative stream.
• It is not recommended that the words denoting states, cities and state institutions and departments. Register the company will not be possible.
• The Internet is a tool of successful promotion, so the choice of a domain name should not be neglected, and better if it will coincide with the name of the company.
• Think need widely. If it is planned to expand the business, bring it outside the birthplace, then call the company with the name of the native fenats is unreasonable.
• Cannot be used in the title of the company letters, appearance And whose pronunciation is similar to the promoted brands. Noise will not take a lot and excuses.
• It is necessary that the name is most understandable and simple to perception. As a test - offer others to portray it graphically. And everything will immediately become clear.

The legal entity may be called as if it is possible, although it is customary to use derivatives from market name, for example abbreviation or reduction. But the official, paper, legal, and the well-known customers work commercial name may well differ. It happens if the company, for example, changed the generation of activities. Or if in the Unified State Register of Legal Entities (Enjoy) has already registered a company with such name. In the case of the PI, it is absolutely natural to work under a separate name, as the Jurlso is called by name, the name and patronymic of his creator.

Neuming is just

For a guaranteed good result, it is better to immediately find neminent specialists (name development) with a successful reputation and order a service. The process is likely to take for a long time and will cost big money. Most often, the agency is starting to work with research and analysis of the company's market, its target audience. Then the name is being developed, checked on originality and finally a test for focus groups is carried out. By the time that this time-consuming process takes place, the stage of coordination of the final version with the customer should be added. The price of neiming is greatly varied from the region required by the customer of the timelines and the reputation of the agency. If there is a little money, you can use the services of freelancers, taking into account that it is not only cheaper, but also more risky than working with agencies. In the event that time, money or desire to entrust such an important work is not at all, it remains to invent the name on your own.

There are many of the histories of the birth of a good name for the company during kitchen gatherings with friends or when the founders chose the word by chance. Recall at least Apple or more russian example - Slon.ru website. But also more stories On the creation of the same methods of inadvertent and unsuccessful names. Often it is a question of a good taste, creativity in combination with a sense of measure.

Each decade brings with it a fashion on a certain style of company names. Today it is considered cool to come up with your own sonorous and memorable word. But not everyone seems to be a good idea. "IN russian business in currently There is a certain confusion with names, - believes cEO PR Agency W-Communications Elena Pilkov. - In the process of finding business partners, you have to spend time to understand what the company or another is being done. It can be noted that companies based in the 1990s often wear names formed from the names of owners or foreign borrowing. The tendency of the 2000s is an attempt to include the scope of its activities in the name. Now we are seeing the following phenomenon: in an attempt to stand out among the other companies, there are absurd and not amenable to any logical explanation of the name, such as, for example, the trading and mediation firm "Long Hands" or "Fu and Fa". The name of the company is the first thing to face its customers and partners. The competent name allows the company to stand out among competitors. Moreover, you can safely call it an element of the image. it business cardwhere you can make an idea of \u200b\u200bthe sphere of its activity. Therefore, the name should reflect or at least hint on what this firm is engaged in which services is provided. "

After determining the options that seem to be most successful, it is worth testing them for friends and acquaintances. They will need to evaluate how nice the name on the stylistic, phonetic, visual levels. This is especially important if the invested word does not make sense, because then the entire cargo of perception lies solely on its fraud and writing. Difficult or difficult name, as well as too long and overloaded, will not be memorized, and perhaps even tossed to the end.

We must not forget about the technical moments. It is better to google immediately, there are companies with the same names in which areas they work, and is it possible to create a site under the invented name. Ideally, the name should be quite clean. The smaller the search engine will find pages with the mention of this name, the better. In particular, it will facilitate the promotion of the company's website in search engines.

What does the branded name recorder drawn

• No matter how much it wanted, the name of the company should not imply or even hint that the organization is state. That is, the names in which the words "parliamentary", "Prime Minister", "Legislative", etc. are most likely rejected during registration.
• You can not use the name for the company if the meaning of it will distort the actual situation and the activities of the organization.
• It is forbidden to use obscene vocabulary or words and expressions that will mean that the organization offers obscene, scandalous and immoral services or goods.
• Use in the title such words as "Russia", " the Russian Federation", The word" federal "and formed on their basis words and phrases can be only with permission special government Commission. The use of the word "Moscow" and formed on its basis words and phrases, as well as the names of the regions of the city of Moscow and formed on their basis words and phrases in the name legal entity It is possible only when you receive permission from the Interdepartmental Commission of the Government of Moscow to issue permits for the right to use the state symbolism of the city of Moscow.

What customers pay attention to

• Typically, the name speaks about the company's activities, for example "Mobile TeleSystems" or "Russian Post". It helps the consumer immediately identify the occupation, but it sounds unoriginal. Such a model of nemining is most common, therefore, if competition in the selected business sphere is strong, it is better to come up with something that is distinguished by the company from the crowd of colleagues. If demand is so great that the places are still enough for everyone, it is better to immediately declare the proposed product.
• It would be nice to reflect in the title favorable features of the company. You can emphasize those characteristics that are value for the consumer. It is here that the results of the company's analysis and the target audience will be needed. "Leadership", "Reliability", "Speed", "Professionalism" - words that can be used in the formation of the name. For example, "fast transportation", "instant loan" and so on.
• Sometimes it is useful to emphasize the geographical origin of the company or product. For example, in the case of mineral water ("Essentuki", "Narzan", "Alushta") or wine is only good.At the same time, the use of the city name, area or other territory can significantly prevent the firm if it wants to expand its activities and increase sales. For example, in Moscow, the electrotowic store "Obninsky Light" will hardly be enjoyed. However, by the time of expansion, rebranding can be made.
• The name must be unambiguous or have only positive subtext. If a large-scale business development is planned or cooperation with foreign partners is already being conducted, it is worth checking the adequacy of the word in other languages \u200b\u200bin order to avoid possible curiosities, when the name perfectly sound in Russian carries a humorous or even indecent subtext in the language of another country. For example, the popular Noodle "Dashirak" was now called to rename russian market "Dosisrak" (in Korean, the letter W does not exist).
• The name may not make sense at all.For example, if it is composed by a combination of words, their parts, or initial letters of different words, names and surnames. The advantage of such a name for the company is that the resulting word will not have vocabulary and therefore will be able to be applied in any business area. It will also not have restrictions in contexts and will be equally pronounced in any language. Finally, it will be an absolutely unique name that will be unconditional advantage. Google and Yandex are examples of the successful use of this method.
• Call the company own name or surname risky, but perhaps. It should be borne in mind that in this case the reputation of the businessman works for the company, and the reputation of the company, respectively, on its owner. It may have both positive and negative consequences. For example, difficulties may arise with business sales. Although the Russian market has successful examples titles created by this method - "Studio Artemia Lebedev", "Kaspersky Lab", "Smoke", "Tinkoff", etc.

An experienced entrepreneur always thoroughly thinking about the recording of his company, because it will call it and it will be advanced on the market. People, or rather potential clients, Thought abstractly and push them from the goods even an unsightly name. How to choose a name for a company and what services can I use for this?

The name given to man at birth affects its type of personality. So the name given to the firm at the time of its registration can affect how successful it will be.

Customers are thinking associations and if something has not arranged in the name of the goods, they will immediately choose a competitor's goods. Moreover, even affects what the team works in it and how.

The company name must be simple, catchy, understandably read and easy to pronounce. All this is the foundations of the nemining.

By keywords

In the process of creating a name, a cloud of words, consisting mainly of the keys that relate to the business.

An excellent reception of the nemina is the compilation of a keyword list immediately. At this stage, everything related to your business will help: the peculiarities of production, the geography of the location, the color of the product produced, the quality of services, the benefits for the consumer, production technology.

Then you can try to generate the name. Try to change the end of the end, add a prefix, connect multiple keys.

If you doubt that everyone used possible options, Contact generators on the Internet. With their help, you will receive the keys on which they were not even suspected.

Neohn's techniques

The name does not always be based on keywords. Sometimes the name of the company can be absolutely any word. Consider the most popular and working searches for finding names.

1. Latina. Here you can apply both keywords and abstractions. Simple Russian words written in Latin are well, as well as words compiled from several keywords.
2. Names and surnames. Old way that works so far. You can use not only Russian names, but also overseas. If there is an opportunity, it will even suit your own name or surname. For example, Antonov Vasily Ivanovich, it can be reduced to the laconic name "Iva-Stroy", where "Iva" is the first letters of the name, name and patrony of ownership of the company.
3. Provocation. In America, such a way works for a long time, in Russia is not yet tried. So, in the US there is a drink with a provocative name "Cocaine".
4. Metaphor. The metaphor name has nothing to do with keywords. So, the name of the most expensive company in the world of Apple belongs to the names of metaphors. Such items are designed to show the consumer as it is positioned by the company.
5. Description. The easiest way. "WORKSKY UNIDO GOVA", "FLOWERS OF LYUBASH", "Cafe Lenin 'Street". To use such a reception, just try to describe what your company does or where it is.

After you are determined with several applicants, you should skip them through the following table.

Neuming - the process is not easy, requires a lot of strength and investments. If you want to call the company so that in the process of its activity it does not have to change the name and produce a complete rebranding company, you should approach the neminent responsibly.

For more information about the name generator, you can learn from this video.

The choice of titles is one of the most important and responsible stages of creating a new company or the opening of the branch. While the search for the premises and its design, the selection of personnel and other organizational issues is given a lot of attention, the choice of the name is often postponed "for later", right up to the beginning of the advertising campaign.

But the development of a name for an enterprise is a highly professional work, which ideally must be carried out by specialists in the PR field. However, Russia has not yet been so many qualified workers in this area. Often titles, in a hurry, invented by the founders themselves, are ineffective or even negatively affect the image of the company. This is especially often happening when opening the next branch or when the new product is issued. Of course, you should not exaggerate the meaning of the name. Even if it is not very successful, the store will be somehow visited, the product is to be sold. Another thing is that the good name would attract more buyers. However, not even a very attractive name can be effective if you put enough funds in its promotion. The question is whether you are ready to spend money. If not, it is better to immediately attract PR specialists, which will allow to significantly save on advertising.

Name development - creative work. A good, original and memorable name can go against all the established rules. We highlight the main errors that are most often allowed. To do this, we turn to the psychology of visual and audible perception. It is important that the name is good and easily perceived. All well-known brands recognizable, and in this, of course, a great merit of advertising. However, a new cafe or shop must attract the attention of the target audience. A significant role is played by a signboard. With its reading, two types of perception are involved: visual and auditory. It means that the name must be easily recognizable visually and pleasant for rumor. The names consisted only from the letters that do not go beyond the limits of the line ("A", "O", "T", ",", ",", ",", "with "," G "). On the contrary, the words in which the letters are present, the elements of which are outlined down or up ("y", "f", "p", "b", "d") are perceived much better. Visually names "Choice", "Cactus", "Phobos" look more profitable than, for example, "ITIS", "Camelot", "Union" or "Jasper". It is especially important to take into account this rule, if you came up with a new word, which does not mean. There was nothing significant copyright neologism named Kodak.

Recently there has been a tradition to write titles exclusively with capital letters. At the same time, if the word consists of more than five characters, then his perception will be difficult. For example, the name "Teremok", written in capital letters, is perceived worse than the line ("teremok"). That is why it is worth comparing the writing of the title with line and capital letters and choose best option. Use at the same time Cyrillic and letters of the Latin alphabet, of course, an attractive reception (remember at least "yndex"). The problem is perhaps only that it is very difficult not to fall to the banal "sniff-petroof-sodoroff". In addition to the graphic appearance of the name, you need to pay attention to and on its sound. The word "Geo Rebrabus", for example, is acceptable from the point of view of the visual component, but completely inefficiently from the standpoint of the auditorium. It is poorly perceived by rumor, too complicated and bulky. It is enough to carry out a small study: say the word "Georombus" aloud and ask the subject to tell about your associations. You will hear the words "Rebus", "Bar", "Theorem", "Geology" and even "bus". If these associations seem to you not quite suitable, then it is better to refuse such a name. Bulmicness and meaning loading interfere with memorization. The subjects cannot reproduce this name within a few minutes after perception ("something construction", "geology", "Geo something there" - these are typical answers). Such complex names include "Zyud-Food", Zyud-West, Capri Kornus, "Stowavodino". Or, for example, "Vorskla", which is too complicated due to the fact that four consonants in a row are an atypical phenomenon for Russian.

Separate attention deserves the choice of font. As we have noted above, today it is customary to simplify the name of the name through the use of a simple drawing of simple inscription. The abundance of such primitive signs makes it difficult to perceive. However, you should not try to stand out due to the overall original signboard. Too suitable letters are difficult to read. Since a person walking down the street for looking at the signs of signs (and traveling in transport and is less), the likelihood is great that the potential consumer will just pass by or, worse, will go straight to your competitors. The nobility of writing is permissible permissible for institutions of oriental topics, but in this case it is important that its type (cafe, store of esoteric goods, hookah) was indicated next to the configuration name of the usual, well-read font.

The name must be original. It should not be typical. Another bookstore, a sports club, a cafe, a workshop - "Sunrise", "Wave" or "Aurora" appears. The consumer is confused in such names, as they meet too often, and the company "Absolute" can be both a manufacturer of furniture and baby food. Having stopped at any option, do not be lazy to check how much in your city organizations with this name. It is possible that there are already several dozen firms "Victoria", "Style" and about hundreds of enterprises starting with the words "Stroy" (for example, "Stroymontazh", "Stroyvest", "Stroy-Inform-Invest", "Stroy-Master "," Stroy-service "). This name absolutely does not give information about the company. Typical can manifest itself in sound. For example, very similar words like "Garant", "Galant", "Grant". Inventing the name, you need to be lazy to look into the "Yellow Pages".

No significant names deserve separate attention. Of course, they are original, because it is unlikely that anyone will come up with the same thing. This is a plus. The significant disadvantage of such names is that they do not mean anything, therefore, worse remembered ("Rassana", "Ravas"). Remembering the name, the consumer usually goes through a number of options and does not always remember the present. An example is Majestik. In the event that a person read or heard this word only once, then when trying to play, he will break his head: "Ma ... something there" ... "Tin and something else." In order for anything meaningless name to become familiar to the consumer, you need a large advertising campaign. If you are not ready to spend it - it is better to refrain from such names. By the way, some initially nothing significant names have become nominal (for example, Xerox). Another underwater stone, due to which the "drown" fictional names are stressful: "Recon", "Luhles", "Lusaf", "Mako". Of course, in order to go to the store, it is not necessary to know how it is called. but big role Communication plays promotion. Consumers tell each other about good shop, workshop where they repair shoes or hours qualitatively, inexpensively and on time, etc. If the consumer does not know how the word is pronounced correctly, it is likely to surcharge such a name, which means that others will tell you about you.

The name should only cause positive associations from the consumer. Potential client, seeing the name "debut" in the advertising message, will think that the firm debuts on the market, and will experience distrust of the quality of the services provided. In the same trap falls an advertiser who regretted money and connecting two ads in one. For example, when in advertising a company manufacturing and installing metal-plastic windows "quickly, efficiently, inexpensive", you can also read that the company invites movers. First, the likelihood that the target audience (potential customers - windows buyers) will be interested in a proposal of work, very small. Secondly, reading this proposal begin to fear that the windows will never ship them, because there are no loaders in the company or not enough. Thus, "savings" reduces the number of sales. Or, for example, the company "Abver". The word beautiful on sound looks great in print, however, it causes negative associations and, as a result, the natural unwillingness to deal with such a company. The name of the Hairdresser's "Faoa" will be imposed by provoking only unenmended. Of course, if the target audience of the establishment is a pensioner, which is served at preferential prices, then the author of the name can consider his creation unique, as nowhere will he meet a hairdresser with such a sign. However, the majority of people under 40 years of age will easily imagine the heroine of the famous cartoon, and there are hardly a lot of those who want to be similar to her externally ... This example is I only in order to show that the fantasy is unlimited, and the cafe "Last Dinner", and Probably still waiting for their visitors ...

The name should not cause unsuitable associations from the consumer. What do we understand under the unsuitable associations? It is important that when you see the name, the potential buyer realized that he was offered. So, at first glance, it is clear that the store "Ruby" or "turquoise" trades jewelry. Seeing the sign "Three Pescar" (everyone remembers the fairy tale about Pinocchio), we naturally think that there is a cafe or restaurant under it. The name "Papa Carlo" is suitable for the furniture salon, a barn workshop, but the plumbing store with this name is perplexed. Or, for example, enjoying the pleasant name "Piglet", a potential buyer of children's goods rushes to him. If, going closer, he will detect a small inscription "Deli", it will be disappointed. It is unlikely that a good choice can be considered the name "shelter" chosen for children's furniture. The consumer will immediately begin to think about abandoned children and, naturally, negative emotions will experience, and especially impressionable just refuse to buy. The name "Stork" is more suitable for the maternity hospital than for a cafe. Beautiful Spanish La Alegra ("joy") will not cause Russian-speaking joy. The fact is that one of the peculiarities of perception is to simplify, adjust the received information under the already existing one. Most potential buyers will read this word as "allergies" and think that under the signboard is, for example, medical Center, not a jewelry salon. Other foreign words and expressions have already joined Russian, which are perceived as a banality (Violette, Camo Mile, Chercher La Femme). Once again we repeat that the name must be associated with the services offered or be neutral and not to cause unsuitable associations.

The name should be understandable to most people. This path is often incorrect when choosing a name. The fact that Aphrodite is the Goddess of Love and Beauty, known to everyone. However, it is hardly possible to name a successful such name, because, most likely, there is already a beauty salon in the city, a clothing store or a hairdresser with such a sign. But the name of Minerva (the goddess of wisdom, art, war and cities, patroness of artisans) know not all. Accordingly, it is not necessary to call the restoration workshop or the stained glass facility, because this name is known to masters and artists, but not to customers. The same applies to the active use of foreign language words. Most Russians do not know foreign languages, so call the company for the production or sale of Windows Das Fenster ("Window"), calculating that the German word will emphasize the reliability of products manufactured, not worth it. Or, for example, the name La Facilite (lightness) will not be more than "something French", not to mention that the bulk of people is simply not able to correctly read this word. More successful names, understandable considerable part of consumers (BON VIN, COFFE HOUSE, ILE DE BEAUTE) or a specific target audience (Make Up Station).

The name must match the place, time and concept. Sometimes a good idea fails for organizational reasons. For example, initially existed the idea of \u200b\u200bopening a cafe "under the roof" with the corresponding interior. It was even invented a sympathetic name (although not very original, but well remembered) - "Cherdak". Unfortunately, the suitable premises of the owners were not found, and the cafe is located on the second floor of a five-story house in the old fund. Not only did the name at all reflect the real placement of the cafe, so the interiors turned out to be similar to palace (high ceilings, large windows). In such a lounge, the attic situation (artificial web under the ceiling, bats hanging on specially built for this, and even the elements of the old life) seemed inappropriate and even stupid. We give another example. The beautiful name "Passage" sometimes also sends the promotion (the famous department store is popular not only in St. Petersburg, but also in the regions). I happened to visit the store with the name in one small Russian town. Having passed through the hall, I did not find the second exit and asked the seller to show it to me than caused the perplexity of trading workers (of course, all readers know that the Petersburg "passage" has both access to Nevsky Prospect and in Italian street). According to Ushakov's dictionary, "Passage" is: 1. Covered gallery with a number of shops on both sides connecting two streets. 2. Musical phrase, part of the melody, usually virtuoso. 3. An unexpected incident, a strange turnover of the case. Perhaps the authors of the name relied on the third meaning of the word ... However, some of the buyers counting to pass through the store will be disappointed and testing negative emotions due to the need to return back, which can lead to reluctance to get into such a "passage" again.

Inappropriate may be the name "Atrium". It is known that atrium is the center of an ancient Roman house, where the focus was stood and where all the rest was adjacent. In modern atriums, the central element is most often the fountain. The usual cafe with such a name can disappoint the visitor to the municipality of the interior. Another one an important point It is an assortment of the store, a cafe or restaurant menu, a variety of services. It is obvious that the name must comply with the general concept of the institution. If I come to the service organization "Washing car luxury" service, then I count on the level of "luxury", and I will be disappointed if it suddenly it turns out that there is no car wash, there is no "dry cleaning of the salon" on the sink. Scheduating dinner at the cafe "Eternal Student", I will be unpleasantly surprised by restaurant prices, and walking in a cafe "Troika" or "Three Bear", I expect to get borsch and piers, but not Japanese cuisine, despite its mad popularity. A reasonable solution is the "binding" name to the place. Cafe "Beach", located at the reservoir, is an adequate solution.

How to find out how effective the name is? This requires a special study that will allow you to test the name. Unfortunately, while in our country it is practically not customary to solve issues with the help of psychologists working in the field advertising activitiesAlthough it is more logical to first pay the money by a specialist for developing a good name than to endure losses. In the event that for some reason you are not ready to refer to a professional, you can independently carry out the simplest study that will allow at least to see some rough mistakes. So, you came up with the name for your organization, which seems suitable for you. Try to ask at least a dozen people, with which they are associated with them, for what company / cafe / store it is suitable? Let us give an example. We interviewed ten people to find out how, in their opinion, Barbos could be engaged. Seven participants in the experiment answered that this is a store store, one - a veterinary care, two found it difficult to answer. This is quite enough to understand - use such a name for the steak bar is not worth it.

Step by step algorithm, how to come up with a name for the company. Basic mistakes I. practical advicebased on sample names successful companies.

Someone may seem to devote to the issue how to come up with the name of the company,much time is stupid.

Probably exactly what appear grocery stores With the name "Products" and the like.

Experienced entrepreneurs perfectly understand that the name sets the tone to all business.

And on how carefully you come to this may depend a lot.

How to come up with a name for the company: 5 major errors

If you analyze the most common options for firms, you can identify several major errors.

Before choosing the perfect, entrepreneurs should explore this section carefully in order not to step on other people's rakes.

Associtative

The name is the first factor that will create your image from the user. Therefore, it is important to take care so that this impression corresponds to reality.

For example, the beauty salon "Aida".

It would seem that it sounds quite folded.

Nevertheless, the formed part of your visitors accurately pay attention to consonance with Aid. The God of the Kingdom of the Dead is not the best face for a business built on female beauty. It is worth thinking about it.

But the portal of legal news the right.ru is a positive example. "Name" Strict and Clear.

Indicates the topics of the portal.

Obviously, a random visitor is unlikely to be here in search of jokes or other entertainment content.

Missing declared

Interesting fact:
The word yahoo came up with Jonathan Svif in the book "Travel Gullyer". So called a repulsive, disgusting person. Founders "Yahoo!" Jerry Young and David Filo chose this name, because they called Yahoo themselves. However, now the name is decrypted as Yet Another Hierachical Officious Oracle (something like "Here is another helpful search engine built on a hierarchical principle").

Ambitions are good, but only within reasonable limits.

The name should display the real level of the company and the real positioning of the brand.

Often it is possible to observe the situation when the small semi-breeding shop of furniture is called the "furniture kingdom" or karaoke in the Sleeping area "VIP".

Entrepreneurs should be more rational and pick up neutral names without claim to the level at which the company is not.

The opposite example is jewelry stores with the name "Zolotishko" or "Brueliki".

Such a name can cause a variety of associations, but not only with serious and reliable brands.

The more solid and prestigious niche you are striving to call, the less space remains for diminutive suffixes, jokes and fairy tales.

Too complicated

However, without statistical data, it is safe to say that buyers do not like long and sophisticated names.

Take the product niche.

Usually a person remembers 5-15 brands names.

If the selected name is also difficult to memorize, you can not dream about awareness.

Registration question

If you do not plan to open a one-day store or abandon any development, the registration question is worthwhile.

Otherwise, when your company becomes large and successful, you will be waiting for the same major problems.

In addition to nerves and time, this problem will turn into serious money.

Almost original

Surely you met the names in which are used famous brands, but with minor changes.

For example, Starducks coffee shop, Pima clothing store and the like.

Such a step undoubtedly will attract attention.

However, rather negative.

It is impossible to develop full-fledged firms under such a "title".

Step by step algorithm: how to choose a name for the company?

As already voiced, decide on the position of the company.

What do you want to be in the eyes of buyers: fast, positive, serious?

Try to shorten the promise.

After all, in one-three words it will not fit a lot, no matter how cool.

Examine competitors to differ.

A good example is a nasal washing fluid.

Usually, in the title of this drug, there is a reference to the marine subject: Aqua, AKV.

The Creators of Dolfin medicine withstood the sea "direction", but at the same time were separated from the total mass.

Decide with age and gender of the main target audience.


If you plan to sell goods for teenagers, call the company in honor of the famous historian, for example, is not quite appropriate.

1. Make a choice between emotion and information.

   If we are talking about a serious brand, the name must convey information about what you do.

   Without unnecessary jokes, distortion and fantasy flights.

   But if you are planning to open a cafe or event agency, you can focus on the impressions that will arise from your name.

   And not on his meaning and compliance with the lesson.

   Select the language on which the main name will be.

   Almost 90% of all new firms are english-name "Name".

   Which in turn began to cause a negative response from the population.

   Like "in our language, too many excellent options for the name."

   Of course, you may seem that the "compote" sounds not as worthy of as "Juice".

   But studies show that it is to the first option that the audience loyalty becomes every year above.

   But the option for overseas partners is thought about if you have far-reaching plans.

   Check if the selected name is free.

   Often at this stage, all the work done turns out to be in vain.

   But you should not despair - go through options further.

   Despite the variety of original names, there are still thousands of unrealized ideas in the world.

   One of which can be yours.

   Spend a survey among colleagues, acquaintances, relatives.

   You may have liked the option you choose only.

   And it does not create at the surrounding the emotions and the associations that you were supplied.

   In addition, two heads are better than one, but two dozen - especially.

How to come up with a name for the company: 3 ways

What can not be used when you choose the name for the company?

The above errors should be perceived exclusively as useful recommendations.

It is possible that the hundred businessmen did not fit, it will be for you a successful step.

But here are the items below, it is necessary to observe when you choose how to choose a name for the company.

1. Nothing in the title should not hint consumers that you state organizationIf this is not the case. That is the words "parliamentary", "Russian", "state" will unambiguously become red light when registering the name for the company.
2. For companies that work with foreign partners or plan work in the future, it is impossible to use intact and crucial names. Do you think it is obvious?

   The owners of the car brand "Nova" also thought so before entering the Spanish market, where they failed with the crash.

   The reason is simple - "NO-VA" from Spanish is translated as "does not go."

3. But the use of a geographical position is not a strict rule, but useful advice. It is worth given a reference to a specific region in the title, if you plan to expand in the future.

   "Ryazan Art Shop" and simply "art shop", - what shop will be more successful in Moscow, what do you think?

4. You can not use words indicating bank or financial activities ("Bank", "Lombard", "Insurance").

A few more nuances that should be considered when choosing a company name,

voiced in the video:

How to choose a name for firms of different activities?

Construction company

Obviously, the name should be associated with reliability, quality, durability.

By calling the business "Shabashka", you will get an appropriate attitude from your customers.

Tour operator

From travel company Customers are also waiting for reliability and commitment.

But, first of all, this is a business that trades emotions.

So the name should bring pleasant impressions and attach associations with the future rest.

Interesting names for a travel company: "TUI", "Mont Blanc", "Oasis".

Choose the perfect name for the company is a big luck and rarity.

No wonder Many people pay money to neminigu.

Although some it seems that paying any means for one or two words is stupid, you should not be mistaken.

From how well the name is chosen, the success of the business depends to a large extent.

The main errors in the selection of titles are related to the fact that entrepreneurs do not imagine who they are and what strategy is promoting.

If you understand who is your target audience and why do they need products offered, the question is, how to come up with a name for the company It will cease to seem difficult.

And if the business has the potential, he will fill any selected name (as it happened with apple company).

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