Each company open in the Russian Federation should have a name. Without this, it will not be possible to take a loan from a bank or enter into a contract.

Choosing a name is long before the opening, because during the registration process you will have to do a lot. All efforts will be spent on solving more important problems, so you simply will not have time to choose a creative name.

It is worth noting that not everyone can quickly come up with an interesting name, sometimes this process drags on for weeks, or even more.

Instructions for choosing a name for the company

Many do not even know about the existence of such a word as naming.

Based on many years of experience, experts in this field have identified moments that should be followed when choosing a name:

1. Use the name of the creator or his immediate family in the name of the company. There are many cases in history when the largest companies, thus, got their name. For example, the legendary Mercedes concern was named after the owner’s daughter.
2. Use directly the name of the products. If the company is engaged in the sale of doors, then you can add to this word “World”: “World of doors”. This name looks quite original, and most importantly it is very clear to the consumer.
3. Use a name that will reflect the best qualities of the company. For example, “Gruzolyot”, based on this name, it immediately becomes clear that the company seeks to deliver the cargo of its client as quickly as possible.
4. Use the so-called regional approach. When the name of the company contains its geographical location, for example, “Siberian boots”.
5. Use beautiful foreign words, such as: “promotion” or “corporation”. They sound very stylish and solid. Accordingly, such a reputable company can be trusted.

Legal requirements for the name of LLC

When choosing a name for a company, you must adhere to the civil code and Federal Law No. 14 of 08/02/1998.

The following is indicated there:

• the name of the organization must necessarily contain the legal form;
• the name should not contain signs that contradict morality and public interests;
• the company name should not contain the words “Russia” or “Russian state” without special permission.

Names prohibited in Russia

Not all names can be chosen for your newly opened company.

It is strictly forbidden to use the following:

• names of structures or constituent entities of the Russian Federation;
• names of other international, intergovernmental and public organizations;
• obscene, obscene and immoral words and phrases;
• names of previously registered companies without insignia.

As a result of a violation of these rules, large administrative fines may be imposed on the organization, as well as a ban on the further use of such a name.

In case of disobedience, you cannot avoid litigation, which will further aggravate the financial condition of the company.

Original company names

Often, a beautiful name can attract many customers, especially immediately after the opening, respectively, each novice businessman should carefully approach his choice.

Recently, there are offices that for a fee will come up with the original name for your business.

However, most well-known companies appeared as a result of the thoughts of the owner himself or quite by accident as a result of unforeseen events. Just remember the story of the legendary name of the company "Apple".

Please note that the name should not be too long.

Looking at the names of the companies "IKEA" and "Nokia" it is clear that just a couple of letters is enough to get an unforgettable combination. In fact, the names of both companies make sense.

The first two letters of IKEA are the initials of the founder of the company, and the rest are the abbreviated name of the farm in which the owner grew up. And “Nokia” is the name of the village in which the company appeared. Below are the original names of organizations in both Russian and English.

In Russian

Russian-speaking options include:

1. "Snabmonolith."
2. "Extract".
3. "Luxvoyage".
4. "EconomMarket".
5. "Commerce pro."
6. EcoTransit.
7. "Zagranekstrim."
8. "MasterArchitect".
9. ProfVoyage.
10. TradeStandard.

In English

To English include:

1. "Pepsi."
2. LEGO
3. Kalypso
4. "Knorr".
5. Intel.
6. "SONY".
7. "Apple."
8. "Nokia".
9. "VIVITAR".
10. "HP".

The role of the field of activity when choosing a name

When choosing a name for your company, you must take into account the type of activity that you are going to engage in. So the name of the trading company should be significantly different from the law or dental company.

Experienced specialists in the field of naming have identified the following main styles of names:

• fashion used by tech companies;
• obvious, containing common names of objects, through which you can understand the scope of the company;
• standard, in which simple word forms are used;
• different, using rare words and expressions that have a special meaning.

We must strive to identify the qualities that attract customers in this business, and try to include them in the name.

Examples of names by field of activity

It is very important that the name makes the potential customer turn to you, it should also cause positive emotions in people.

For convenience, below are examples of how to choose the right company name, and how not to do it.

When opening a construction company, first you need to determine the requirements of customers for the developer. They usually want quality work in accordance with the standards and meeting deadlines. Based on this, emphasis should be placed on reliability and competitiveness.

Names such as:

• "Your home";
• Megalopolis
• "The builder."

But you should carefully approach originality. For example, a name such as “MigDomStroy” may mean that the company will complete the work quickly, not paying attention to quality. Naturally, this will scare away potential customers.

It will be more difficult to stand out with a beautiful name among a huge variety of shops and retail stores. When choosing, you can proceed from the following:

• product quality (elite, extra, premium, economy, budget, etc.);
• relevance of product groups (fashion squeak, season, fake and second hand, etc.);
• scale of the assortment (bazaar, shop, etc.);
• goods (business suits, food, shoes, etc.);
• age and gender characteristics of clients (children, gentleman, macho, fashionist, etc.).

All this can be mixed and get an interesting name that will attract a certain audience. For example, “Shoes for macho”, “Cavalier in premium clothing”, “Fashionable child”.

If necessary, choose a name for the organization working in the field of taxi and cargo transportation, emphasis should be placed on such qualities as speed and safety.

For a taxi, the names are suitable:

1. The Fast and the Furious.
2. "Drive".

Quite often in the name of such firms use the suffix or the ending "Auto".

It is best to select a name while in a good mood. A frowning and overwhelmed businessman is unlikely to be able to come up with something fun and original.

If you still can not choose a beautiful name for the company, then entrust it to professionals. They will do everything in accordance with applicable law.

Choosing a company name is the starting point in brand building. It depends on the name how consumers will relate to the company and the products that it offers. Therefore, naming should be given special attention.

It can be difficult to come up with a good company name. We will talk about 11 popular and working methods of naming that will contribute.

And from this article you will learn:

• Why names are bad and surnames are good;
• How can you come up with a sonorous name in 1 minute;
• Why the patronym is suitable for Russian realities;
• What is alliteration and how to use it;
• And many other useful information.

• Use catchy, preferably short, names. Short and sonorous First Aid Kit  better remembered than, for example, GBOU SMUP Armavir enterprise of mechanization.

• Reflect the scope of the company in its name. For example, by the Detsky Mir brand, you can understand what the company offers. And if you give the store a children's goods the name "Unique", most likely you will easily lose part of the audience.

• Meet the requirements of the legislation of Russia. According to the laws, the name cannot include the word “international”, the names of other countries and authorities in the Russian Federation, as well as “designations contrary to the public interest, as well as the principles of humanity and morality ».

• Do not use negative associations. The hairdresser with the faceless name “Olga” will be visited more often than the hairdresser “Medusa Gorgon”. Unless the name was originally aimed at originality and outrageous.

• Use words that are understandable to a wide target audience. Shop "Electronics" will attract more attention than Getinaks.

1. Use your first or last name.

This is the most obvious and common trick. But you need to consider that there are so many shops, beauty salons and hairdressers “Olga”, “Elena”, “Milan” and other similar ones. If you call a company simply by name, it will not stand out from the competition. Better use the last name. You can modify it a little - for example, write "Ivanoff" instead of "Ivanov", or use an abbreviated version of the name and surname. This technique was used by many famous people today - Sir Thomas Lipton, Henry Ford, Korkunov. By the way, it’s also possible - we also talked about him inseparate article.

Examples:

• Tinkoff Bank;
• Lipton
• Gillette;
• Kaspersky Lab.

2. Pay attention to literature and mythology.

It would be quite appropriate to name a company by the name of a mythological hero, if the activity of the enterprise is associated with it. For example, the name of the god of winemaking Bacchus can be used in the name of a store selling alcoholic beverages, or a factory that produces wine. And the name of the goddess of hunting Artemis can be used in naming for an arms store.

Examples:

• Veles;
• "Onegin."

3. Build on your business.

Think about how you can describe in a word what the company is doing. A well-chosen name will cause the right associations and will contribute to the rapid memorization of the brand among the target audience. For example, a cleaning company can be called “Cleaning”, a ritual agency - “The Last Way”, a company that sells used cars - “AutoStock”, a furniture company - “A lot of Furniture”.

More examples:

• “Baltic Power Company”;
• "PuzoKarapuza".

4. Use acronyms and abbreviations.

If legal requirements or personal beliefs prevent you from coming up with a short and resonant name, or if you want to reflect in the naming the full essence of the enterprise, come up with a name in a few words. But it will be remembered worse compared to short analogies, so you can create a short abbreviation from a long name. Many state institutions and management companies do this, for example, they write "GTT" instead of "St. George's Technological College."

Examples:

• MTS - Mobile Telephone Systems;
• VAZ - Volga Automobile Plant;
• IKEA - Ingvar Kamprad Elmtaryd Agunnaryd.

5. Apply the allusion method.

Allusion is a modification of an already known name. If you use this method correctly, it will be easier for you to promote the company through established associations. But be careful - you should not almost completely copy the name of a well-known brand: firstly, it will cause rejection among consumers due to the feeling of fake, and secondly - this can lead to litigation. For example, Adidas sneakers are faked under the names Abibas, Adisas, Adidass and others. All these names evoke a sense of low-quality cue.

Examples:

• “Lady X”;
• "Grimm brothers".

6. Make a name from several syllables.

Take as a basis your first and last name, the name of the city and the nature of the company, syllables from the full name of the company. Make a sonorous and preferably short name that indirectly describes the main idea of \u200b\u200bthe brand, its product, field of activity or other important nuance.

Example:

• Intel - Integral Electronics;
• CiscoSystems - San Francisco;
• Gazprom is the gas industry.

7. Use alliteration.

Come up with a rhyme or rhythmic name. It will be easier to remember in comparison with simple words or long phrases, and also in the future such a “name” can be successfully entered into slogans or poetic advertising. You can try to reflect the essence of the company's activities in a rhymed name - for example, call the online store of handmade goods “Hindi-Mindi” or a store selling only original goods, Top Shop. And you can use the rhymed names of fairy-tale characters, for example - "Naf-Naf."

Examples:

• Coca-Cola;
• Chupa-Chups;
• M & M’s.

8. Push away from onomatopoeia.

The sounds of nature or animals are familiar to everyone since childhood, so they are easy to remember. You can use this in competent naming: the main thing is to connect onomatopoeia with the direction of the company. For example, for a veterinary pharmacy or pet store it will be appropriate to use the names "Mu", "Woof", "Meow". For a clothing store for newborns or babies up to a year, “Agu” For a company that produces pig meat - “Oink”.

Examples:

• Agusha
• Schwepps;
• "Your Pita";
• Miu-Miu.

9. Give the company a geographic name.

Take a look around - which local or international attraction is closest to you? Or what name should be used so that it does not strongly contrast with the activities of the company? For example, you can use the names "Kuma", "Everest", "Baikal", "Ural" and other geographical names or the names of planets, continents, reservoirs. But keep in mind that they are widespread - it is advisable to somehow beat geography, for example - you can name the company Pearl of Baikal. Or use quasi-names - for example, convert the company name to the name of a city, river or mountain. For example, you can call the confectionery factory "Marmeland" - to sound creative.

Examples:

• "Saturn";
• "Yenisei";
• "Prague";
• "Baikalika".

If the words "phonetics", "morphology" and "lexicology" scare you, and brain storms hurt your head - welcome.

This online name generator is designed so that you can use the great Random to come up with a name for the company, product and anything else.

Naming is a special type of activity for selecting names, in particular for goods and companies. A successful, harmonious and original name helps to create a brand and indicate a clear positioning of the company.

Name generators - not a new thing. I will not hide the fact that there are other online word-generating services. But the algorithms for all name generators are different. And my script will definitely not be superfluous.

Moreover, from time to time I plan to replenish it with new nishtyak in terms of functions and combinations.

What can this online name generator be used for?

This naming generator of names online can be useful when searching for a name:

• firms;
• goods;
• domain names;
• teams;
• youtube channels
• Nicknames.

Functional features of the generator

At first, the name generator generates words according to several algorithms, which are based on two fundamental differences:

• the first two versions of the names have a keyword;
• in the rest there is no keyword - they are fully synthesized.

SecondlyHaving received the generation results, you can also check in which domain zones there are free domains with the selected name. To check, just click on the name that interests you. A new tab will open the search results for whois one of the well-known domain name registrars in Russia. By the way, I do not insist that you register domains there. Choose a balance between registrar reliability and price (including the price of domain renewal!).

Thirdly, You can "squeeze" as much as you like! Each time you will receive a new portion of names. In general, there is plenty to choose from.

Keyword Combinations

The generator gives the names of the keywords in the first two combinations.

The algorithm uses commonly used "prefixes" and "endings" (in this case, not from the point of view of morphology).

The presence of a keyword or part of it in the name of a company or product can help in promoting goods and services.

At the same time, these are less original names compared to coined words. In addition, the presence of keywords in the name may make it difficult to register the relevant trademarks (trademarks).

"Synthetic" names

Synthetic company names are original and unique, which are of artificial origin.

Such words are easier to fix in the minds of customers as a brand owned by your company.

We tried to make them as harmonious as possible in this name generator.

Synthetic names can come in handy if:

• your product range is very wide or are you thinking about the prospects of expanding the product range and the development of other product categories (creating an "umbrella brand");
• if you plan to enter international markets.

Also, the advantages of a synthetic name are that it is easier to choose a free domain with it and it is easier to register a trademark (trademark).

I hope our generator of company and product names will help you decide how to name a company and choose an original and sonorous name online. We are waiting for your suggestions for improving the functionality!

Choosing a name for the company is a responsible event. A number of factors depend on this, from brand acceptance by consumers to attracting new customers. Therefore, it is worth approaching the issue with all responsibility. Do not reject such directions as numerology or Feng Shui. These exercises also help to dwell on names that can bring good luck to the company.

Basic principles for choosing a company name

How to choose a name for the company? What criteria should be preferred? Experts recommend remembering a number of simple but effective rules.

• Positive coloring. Consumers will not want to buy mascara and hair dye in the store with the name "Last Joy." It is worth remembering that the client is looking for a positive attitude. It is not for nothing that most commercials of major brands play on this. The name should be good or neutral in color, but not negative. Even ritual agencies try to avoid such a slippery topic, without focusing on it,
• Easy pronunciation. The combination of several words in one can sometimes be great options. But if the result is a half-meter inscription about which you can break your tongue - this is a bad sign. Consumers do not want to always get confused in the order of letters and repeat uncomfortable names. The same can be said for names with "additions." They liked to do this in the USSR, when many parks were named after a hero. However, the company producing windows named after mother-in-law comrade Smirnov will be perplexing.
• The name should be clear. However, there is an exception, as many companies have chosen by their permanent name new, previously unknown expressions or combinations of words.
• Originality is also important. How to choose a name for the company? Of course, not easy. However, you can not copy the existing names and becomes the twentieth institution of the city with the poetic name "Sun". Moreover, the namesake may be employed in various fields. The owner of the restaurant may not like that the name of his institution is similar to the name of a sports club or a grocery store.

What do Feng Shui and numerology say?

As you know, the name "Feng Shui" came from the merger of the words "water" and "wind". Together, this gives a sign of harmony. Accordingly, this teaching is to achieve the unity of the whole person around him.

It is a mistake to assume that this direction helps only in the arrangement of an apartment or office. The doctrine provides an answer to the question "how to choose a name for the company, bringing good luck." Choosing a name is an important criterion. This is what affects the future of the enterprise. It is not for nothing that it says that as you call a yacht, it will sail. If the owner of the enterprise wants to make a profit and get a good reputation, you will have to turn to exercises that some do not take seriously.

How to choose a company name that brings luck, according to Feng Shui? It is worth dwelling on short but sonorous words. It is also believed that the alternation of words of three and five letters is good, it is recommended that the name ends with a vowel. According to this teaching, a good sign would be if the name was not invented by the owner, but by a person close to him. It is believed that in this case it carries a special warm energy that will help the company stay afloat even in crisis situations.

How to choose a company name? Numerology believes that the numbers three and four are good. The first bears luck in general. The four can mean wealth, attract it. It is worth noting that you should not take these tips too literally. The name itself may not have one or another digit, but it can be written using three or four colors, words can consist of four syllables and so on.

Company Name and Owner Name

There are many cases when the name of the company consisted only of the name or surname of the brand owner. And truly, many of them brought good luck to their founders. We are talking, for example, about the companies Philips, Siemens, giants such as Mars or Martini.

How to choose a name for the company, if your name seems simple or not quite suitable? Change it. So the company "Max Factor". The creator simply shortened his passport data, which was not very convenient for perception.

If we talk about the domestic market, we can recall "Tinkoff", "Kaspersky", "Korkunov." The creators did not fail when they settled on their own surnames. Their and the products or services they produce are known by the whole country.

Using someone else's name

What name to choose for the company, if your name does not fit? Stay on someone else's! This is one of the easiest options. Names can be either simple or more intricate. The latter include the names of Josephine or Cleopatra.

You can focus on the name that you like in sound. However, if you recall Feng Shui, it is better to choose from the names of loved ones. Even the nickname of a beloved dog can be a good option. Naturally, if you do not call the hairdresser or pharmacy "Watchdog". This may seem strange.

Use of geographical names

Not everyone is aware that Nokia got its name in honor of the river, and the brand of popular cigarettes is named after a small town. You can think of the same thing now. However, choosing the real names of the area, it is worth remembering the legal side of the issue. Choosing a non-patented company name is necessary in order not to lose a large amount of money and not to abandon the already hyped and familiar brand.

You can combine or shorten existing names. Periodically distort them, leaving only references to a specific, preferably pleasant for the owner of the area. The latter factor is extremely important, since the area that causes unpleasant associations will not become an assistant in a good name.

Oxymoron in the names: coup or trick?

As you know, oxymoron is a combination of what seems difficult to compatible. We are talking about options for "Stylish Monster" or "Red Grass". These names are pleasant in that they attract attention.

Customers often pay attention to originality. Therefore, you should turn to such a simple move in order to attract more interested consumers.

However, do not forget that consumers are also susceptible to established combinations. Thus, the addition of the words “royal” or “royal” to the name significantly increases the credibility of the company. For example, women are more likely to visit the “Royal Lotus” hairdresser than the “Modest chamomile”. The situation is also with the male half of the population. Strong Concrete construction company sounds better than Wooden Walls.

How to choose the right company name if consumers behave inconsistently? Explore options, combine different words, phrases and draw conclusions about what sounds better and more attractive. You can also conduct a survey among loved ones.

Focus on activity

In the name of the company you can use the type of activity or hint at it. So, a toy store with the name "Cheburashka" will not cause surprise. However, faceless names such as “Rosette” or “Sunny Bunny” can refer to different types of activities.

The name itself can talk about what exactly the company offers. So, you can include words that guide the client. You can choose the name of the construction company, stopping at the words construction, house, stone, brick, drill and so on. Beauty salons often use the words scissors, hairpins, or the concepts related to ladies as the target audience. So the names “Mischievous heel”, “Neckline”, “Beautiful curl” appear.

Abbreviations and a mixture of words

The abbreviation will be a good option for the company name. It brought luck to many companies. It is worth mentioning the “BMW” or “MTS”. An interesting fact is that sometimes the abbreviation may not be decrypted in any way. So, the TNT channel claims that its name is just a combination of letters, it does not have a definite meaning.

A combination of words or their parts can be separated from the abbreviation. So, the name of the Coca-Cola drink, popular around the world, is a combination of two main ingredients, coca leaves and cola nuts. Also, the founders of VkusVill took advantage of such a trick. Here there was a synthesis of the Russian word “taste” and the English word translated “village”. This name emphasizes the unity of the company with nature.

Associative row

You can choose a name for the company, focusing on associations. So, it’s worth remembering what the company is doing, what products it plans to dwell on. Then you need to draw inspiration from the world around you. So, it will not surprise anyone if the club with a strip is called “Playboy”, since half-naked girls are closely connected in the minds of consumers with this particular magazine.

The same can be said about the Wild Orchid lingerie store. The association with the film of the same name will help buyers understand what is selling lingerie for seduction. Therefore, young couples and those who want to refresh their married life will come here.

Draw parallels

You can also take examples not only from literature, cinema and other satellites of every modern person. It is worth turning to the animal and plant world. Everyone knows how beautiful the flowers are. That is why their names are often used for companies that produce goods for ladies. By adding various epithets, you can achieve a result.

If you recall the cars of the brand "Jaguar", you can understand how to choose the name of the company. The options are simple: if the car is positioning itself as the fastest, then giving it the name of such a nimble animal is quite logical. The same can be said about Sapsan high-speed trains.

How to choose a company name? Error list

When choosing a name for the company, you can make a number of mistakes. Often they become typical. The main ones include:

• Inconsistency with consumer expectations. If the store positions itself as a supplier of fresh seafood for every taste, then it really should have a choice. If on sale there is only pollock and roach, then this is a clear consumer fraud. The same can be said about the hotel with the name “Royal”, if it looks more like a hostel.
• Facelessness. A name that does not have a clear direction may fail. It is difficult to imagine that the company "Camomile" offers plastic windows. Rather, it is a flower salon or a brand of cosmetics.
• Copying someone else’s brand. Adapting to a more successful competitor is a bad option. In addition to ceasing to take the company seriously, this can lead to litigation.
• Lack of title registration. This step is necessary if the owner wants to remain the sole owner of the brand, avoiding copying.

Title Check: How to Save

The name must be unique so that none of those who previously registered it can challenge the choice of owner. Therefore, it is worthwhile to carefully examine whether a coined name has been recorded. How to choose a name for the company from the registry? It is worth noting that there are companies that offer a service for searching for free names. But it costs money. Therefore, you can try to save.

After a brainstorming session and several names are thought up, it is worth checking them on the Internet. And you will have to study a lot of information, since it is not a fact that a company with the same name is popular and can be found on the first pages of search engines. It is also worth using a search on city maps, here you can find information about whether there is an institution with that name. If nothing is found, then you can contact the tax office. Here you can find out if someone has registered a company with that name.

The choice of company name should be approached with all seriousness. And inspiration can be anything. For example, the founder of Kodak, George Eastman, loved the letter “K” because it is in all alphabets and spelled the same way. After a lot of words, he settled on Kodak. It was short, beginning and ending with a favorite letter and imitating the sound of a camera invented by it. Any very ordinary word can become a successful name, even if it, at first glance, does not cause any association with a particular business.

Salt and Fire are very simple names. They do not have puns, metaphors, permutations of letters and Englishisms. Nevertheless, these two names were invented with the hundredth attempt by the employees of these projects, after long painful discussions and disputes. The name “Salt” was invented by Ulyana Vordshilova, “Fire” was invented by Pasha Chukhlantsev.

It would be cool if someone came up with a method of inventing names, but I don’t know one yet. As a rule, we take interesting meanings and work with a dictionary of synonyms. Thus, there are many options for discussion, we analyze them from various angles and ... without any particular discussions we choose an option that was successfully thrown by someone at the very last moment.

Choosing a name for your company, you can, of course, hope for good luck. But it’s better to take a scientific approach.

Naming Algorithm

How does the process of creating a company name look from the outside? We sit down, think, write down everything that came to mind, then we discard the excess. In principle, almost this is happening. Only words on the list should not be random. It is necessary to take into account many nuances that at first glance have nothing to do with naming. Moreover, you need to start with such global concepts as the values \u200b\u200bof the company, gradually narrowing to the target audience and the length of the name.

Company positioning and values

What should your company see as a client - a fast-moving and energetic team or a stable and solid company that makes no mistakes? Your message should be as simple and straightforward as possible. Of course, I want everything at once, but it doesn’t. Companies operating in the same niche may have diametrically opposed positioning. The Bakery Bakery by its name refers us to the past, when the Russian oven was in every house, and all the housewives baked pies and bread. The name is consonant with the outdated word "shipwreck", which also recalls traditions. But the name “Tortolino” immediately guesses the influence of Europe, with its delicious desserts.

Difference from competitors

Two identical companies do not exist, there is always something that distinguishes one from the other. A company without a unique selling proposition is doomed (how to create it in our blog).

Can't find a difference from your competitors - come up with them. Almost all companies selling drinking water use the word “water” or “aqua” in their name: Ugorskaya water, “AquaVita”, “Aqua-Life”, etc. Try associations - lake, river, spring, spring, well. The theme has been saved, but the name immediately stands out - “Native Spring”, “Silver Star”.

The target audience

The name should be clear to the target audience.

It is unlikely that the Evpatiy Kolovrat store will attract the attention of teenagers, and the Hype pharmacy will be popular with senior citizens.

This is easier to do when the audience is narrow enough. If your potential clients are men and women from 20 to 90 years old with different levels of affluence, you need to identify for yourself the core of the target audience. For a grocery store, it can be housewives, for a cafe - residents of a certain area. You need to play on what these categories of consumers are looking for. What do most housewives focus on when shopping for products? Right, for the price. The Monetka and Pyaterochka networks literally shout with their names that they are cheap. The use of a diminutive-caressing form creates an atmosphere of “your own, native and home”. For a regional cafe, the most obvious choice is to come up with a name on a geographical basis.

Information or emotions

It is easy enough to come up with an information name - what the company does + any word or phrase: Garant transport company, Vasilisa construction company, Three Tens taxi. This approach is often used for naming firms operating in the b2b industry.

Emotions are a little more complicated. Such names, as a rule, do not directly indicate the type of activity of the company, but necessarily cause association with it. For example, a cafe of national cuisine can be called one of the most popular dishes, a car service can easily use the names of spare parts, and a pharmacy can use any words associated with health.

Tongue

In Russia, there are two variants of company names - in Latin or Cyrillic.

English names should be chosen if the company operates in foreign markets, wants to emphasize innovation, positioning or create. For example, in Latin the names of restaurants of European cuisines look quite appropriate, but Café Pelmeni will most likely cause a negative for consumers.

According to research, every year more and more consumers want to see Russian names. It is best to avoid the names of the letters Ж, Щ, Ц, Ы. They are not only difficult to pronounce, but also visually perceived not very well. And the name should be harmonious and clear when writing

Title Length

Rating

Suffered by sweat and blood, the list of company names to its creator seems ideal, so a sober look from the outside is needed. Give it to colleagues, partners, friends and relatives. It is possible that names that personally cause you a tear of tenderness will seem silly to others or cause negative associations.

How was the name of IT-People born? In general, I do not have much naming. It was not I who came up with all the names of our conferences (I had other options, but my employees managed to argue with me every time, for which I was subsequently grateful to them), and the husband gave the names to the children. But IT-People is my idea and I really consider this name a good find.

In 2010, I decided to open an IT staff recruitment agency (at first, there was no idea to organize training and conduct conferences). Accordingly, I began to pick up some thematic word combinations and immediately see if the domain is free. What is the point of giving a company name if the domain name is already taken by someone?

Since it was about IT specialists, I immediately began to look at versions of domain names containing IT. On nic.ru there was such a service - a search for a domain containing a certain combination of characters. IT-Master was free, but a survey of acquaintances showed that he was associated more with sysadmins and "emergency computer help at home."

Then there, on nic.ru, I noticed the link "list of backorder domains." Within a month, domains that were not paid by the owners were hanging out in it, and you could try to buy them at auction in case the name became free. There I found a perfectly suitable IT-People.ru and for a month, crossing my fingers, I waited for the old owners to need it or not. And here is the decisive day - the beginning of the auction! I bet on the minimum step (200 rubles) and, holding my breath, I wait ... The old owner did not show up, nobody except me took part in the race, cheers, my domain !!! Then I quickly sbatsala site on a simple designer and ordered a designer to design a logo for a friend (2,000 rubles). Everyone, let's go!

Life has shown that the name is really good, it was easy for programmers and directors of IT companies to hear it. Only the pizza delivery people had problems, it was hard to explain to them: "16th floor, IT-People office." “Aw, wow?” They asked. But this does not matter, the target audience of the company perfectly remembered the name.

After several years of work under this name, I learned who used to own the it-people.ru domain. This was the first name of the social network, which now bears the name moikrug.ru

Legal title verification and registration

All names that remain on the list should be checked on the basis of the Federal Institute of Industrial Property. You won’t be able to do this on your own. There are two ways to check for uniqueness:

1. Contact Rospatent, the check will take about a month.
2. Refer to Patent Verified. Specialized companies will quickly check the names for a fee.

If all your names are already taken, you can try to modify or re-buy one from the owners. In addition, each name has a registration deadline. And if one of your names is about to cease to belong to someone, then you can just wait. All of this is done by patent attorneys. After the name is chosen, it is registered.

Naming Techniques

• Personal names. The simplest and most commonplace is to name the company after yourself. McDonald's and Gillett succeeded. And you can take the name or surname of the leader who you really like.

We were a pearl from the name of the company Tesla Mask, so we wanted to be called a scientist too. They chose Landau. Firstly, a beautiful word. Secondly, Landau himself was the fifth dude, and the image of Landau was recognizable.

• Abbreviation. International Business Machines may not be known to everyone, but everyone has heard the name IBM. Sometimes abbreviations become full names and no one remembers decryption. The company "SKB Kontur" was originally a specialized design bureau. Years passed, activity changed, it was no longer a design struggle, but the reduction took root and became part of the company name.
• Acronym. One of the varieties of the abbreviation. A distinctive feature is the presence of vowels. This helps to read the abbreviation as a word, and not as a set of letters: GAZ, VAZ, IKEA.
• Compound name. The reception is similar to the previous one, only not the first letters are used, but parts of the words. The name Intel came from the abbreviation of the words Integral Electronics.
• Repeating the same sounds. In Russian, this is called alliteration and assonance. An excellent example of both is Coca-Cola. Here is the repeated consonant letter “k” (alliteration), and alternating vowels o / a (assonance).
• Analogy or association.  The name may be some well-known concept or phenomenon, as well as animals, personalities and plants. When we hear "Jaguar", we immediately imagine something impetuous.
• Imitation of sound.A company specializing in pet products may well be called "Woof" or "Meow."
• Secret meaning or mythology.This includes all the names derived from the names of gods and mythological creatures. Canon was named after the Buddhist goddess Kwanon, and Nike refers us to the ancient Greek goddess of victory, Nika.
• Pseudo-foreign names. The company can be called by some foreign name, as did the Russian trademarks Bork and Vitek. You can take a foreign name and write it in Cyrillic.

I do not tremble before French desserts, but I like Spanish and German very much. Once we sat with my husband in a confectionery in Hamburg and thought how to turn my magnificent baking skill into a living. We looked across the road obliquely, and there the sign "Konditorei". It remains only to transform into Russian.