There are no budgets, but somehow you need to sell - a typical situation for beginner Internet entrepreneurs. I once lived a very long time without money, so I was forced to learn all the wisdom of free advertising. And here I will show you 5 options how to make advertising on the Internet for free myself. The good news is it really is.

# 1 - The main option of free advertising on the Internet

From my own experience I can tell you that absolutely nothing happens in this world. In any case, we will pay for everything we want to receive. The only question is what exactly will we pay - money or something else?

I have already given my “alchemical formula" for creating resources. And here I repeat it again.

We have only 3 main resources:

1. Time
2. Money

And absolutely for each of us, these resources are limited (even for the Rockefeller granddaughter, and even for Apple). To get any of the resources listed above, we will have to put together the two remaining and invest in them.

That is, if you do not have money (and you want to have it), then you will have to pay for it with your own time and effort. And with advertising on the Internet all the same.

A terrible word for the letter C ....

On the Internet there are several basic ways to advertise something for free. The first and main option is simple SPAM.

Speaking of SPAM, it also comes in many forms. You can do mailings on email databases, or spam links to your resources in the comments of promoted blogs, or do the same in numerous VKontakte groups.

One of the definitions of SPAM is that you stick your ad where you are not asked. That is, the moderators of these sites will make every effort to remove all your links, and ban yourself.

Personally, I do not blame you, because, to be honest, we all spammed at least once in our lives. I even described it in detail here (will open in a new tab). But people who even see your sponsored links and click on them on your sites will be very poorly converted.

That is, you will need at least 10-20 times more traffic to earn the same money than if you worked, say, through the usual legal sources of advertising. And this, accordingly, leads to the fact that you have to go even more on sites and VKontakte groups, laying out your links.

Or create another hundred fake VKontakte pages and send invitations and offers from them.

Semi-legal spam method through VKontakte

By the way, to the account of VKontakte mailing. Now, such a free version of advertising as “frending” is still working. This is when you design your VKontakte page for the sale of a product or service, and then just start adding friends to everyone.

Your new “friends” will go to your page to find out who sent them the application and (what the hell is not joking), maybe one of them will buy your product someday. This lesson is also very time-consuming, given all the limitations and protection mechanisms that VKontakte introduced.

I remember that I was engaged in such black fraud in 2009, when I was just starting to earn money on the Internet. Life was easier then, VKontakte was younger and kinder, but all the same, it took a lot of energy.

I must say that such methods of free self-advertising ... really work. Bad, crooked, hard, long, but work. Therefore, if your budget is not very good - spamming is a good option (we will not be such moralists).

And now let me tell you a terrible secret - how today young businesses and entrepreneurs without money become super-mega popular literally overnight.

# 2 - How to "shoot" businesses without money today

There is one interesting way to quickly and free to advertise on the Internet so that absolutely everyone knows about you (and loves you). This method will also require you to invest some time and effort. And again, in essence, we are talking about frending.

Only this is a completely different friend. This is done in approximately the same way - you make friends with someone who is already known and popular in your market, and then after a while he PRs you on his resources.

That is, we are talking about the so-called networking. Personally, I never loved and did not know how to do such things, but you can do it. For such networking you need to have a certain set of qualities - sociability, willingness to please and admire, the ability to constantly remind yourself gently of yourself, and others.

How to get acquainted with VIPs

Of course, all famous and promoted people are under constant pressure in the form of requests to give money for some ingenious product, or to become a partner in a certain project that will make it rich in the future. If you write to someone known with a request “do not teach me how to live, better help me financially”, then you will simply be ignored.

You first need to get acquainted with the selected object, then make friends with it, and only then after a while it comes to partnerships. A big man should say only one word, at least catch a glimpse of you somewhere in an article or in an interview - and you’ll already fly from the mud to riches.

I would recommend that you first praise the services or products of some famous person. It may seem strange to you, but they really like it when they are praised and when they are thanked (if you knew how much dirt and criticism poured on them every day). Therefore, your video review or a thank-you article about them will probably be reprinted on your resources.

And then - develop success. Find how you could be useful to a person with a name, never ask anything from him, give him the opportunity to talk with you about what is interesting to him. Well, it's not for me to teach you how to make friends and influence people.

And after some time, your new big friend will offer you some partnership options. And then you are on a horse. The only negative of this method of free advertising is the instability of your position. It is enough for a well-known partner to say one word to exalt you, and one word will also be enough to “drop you”.

Therefore, you will always have to be very careful not to offend him, and so that no one more nimble does not come to your place. All this will greatly limit your freedom. Therefore, I have never used such methods.

Moreover, there is another option - completely free, absolutely legal, and 100% reliable.

# 3 - The Most Effective Free Online Advertising Method

If we continue to talk about recommendations, that is, in RuNet there are two authorities that can give you a lot of constant and hot traffic to your sales pages. These guys are called Yasha and Gosh (i.e. Yandex and Google). They compare favorably with other authorities in that they recommend you for specific merits, and not for the ability to "make friends."

To get their recommendations, you just need to make a site and fill it with useful content on the topic of your product. Then search engines will bring your articles to the TOP, and you will begin to receive a stream of visitors every day, which will then become your customers.

Of course, in words it sounds easier than in practice. But in fact, there is nothing complicated. The trick is to constantly give people useful and interesting content. Promotion of a young site takes from 6 months of pure time. Good promotion can take 2-3 years.

Yes, as you see, here too it is necessary to invest time and effort (all according to our "alchemical formula"). But unlike other free methods, this option of advertising will probably work. And it’s also nice that this is a constant source of traffic (unlike the same SPAM, for example, which you need to deal with every day).

Personally, I like this option the most. But what if you don’t like to write articles, or are you so lazy by nature that you want it for free, and that you yourself do nothing? Congratulations, there is such a way.

# 4 - Free Ad Proxy

Imagine how great it would be if hundreds of people all over the Internet would promote your goods and services every day, and at that time you would calmly lie on the couch and drink cocktails.

Surprisingly, it’s really possible to organize work in this way. This is simply called an “affiliate program”. Of course, no one will promote you at all for free, but you will pay your partners only after the sales are made.

No sales - no money. Someone brought you a customer - you pay him an honest percentage of the purchase amount. This promotion option is very shown to all novice Internet entrepreneurs (and not novice too).

In RuNet, there are many half-starved specialists in different areas of marketing - contextual advertising, VKontakte targeting, SEO, youtube and others. They are half-starved because they do not have their products for sale. And they are constantly in search of some really good affiliate program where they could direct their traffic.

And if you provide them with such an affiliate program, they will love you and will make a lot of efforts to make you happy.

Of course, this method also has difficulties. The first difficulty is what you need to line up. Partners, of course, are ready to drive you traffic, but only if sales are made from it (and they earn money). If there are no sales, they will quickly forget about you and switch to others.

The second difficulty is the need to constantly motivate partners to work. People they are knowledgeable and able, but a little lazy. They need to be constantly given some kind of incentive. For example - to hold contests, give out prizes to the best partners, set higher commissions for those who sell more.

And the affiliate program itself also needs to be somehow promoted so that more and more people with new traffic come to you. As an option - you can make a two-level affiliate program. This is when partners advertise your affiliate program, and then receive commissions not only from their sales, but also from the sales of those partners whom they attracted "for themselves."

Technically, you can organize an affiliate program through various services. For example, I use the service because it is best suited for electronic products.

And finally, let's talk about how to make advertising on the Internet for free for a million dollars.

# 5 - How to make an ad on the Internet for free for a million dollars

In the end, I want to discover the scariest “secret secret” about advertising on the Internet. If you want to make money online, the main thing is not to make advertising for free. The main thing is to make your advertising profitable.

Tell me, is it expensive or not to spend a million dollars on advertising? You can’t just say that. The question is whether this ad will be profitable or not. Spending a hundred rubles and earning zero is unprofitable, which means too expensive. And to spend a million and earn ten is profitable, which means completely inexpensive.

And you, too, can spend any money you want only if you have it configured (the same requirement, by the way, applies to the previous paragraph about affiliate programs).

Hope this article has been helpful to you. Bookmark it. Share with friends. Do not forget to download my book. There I show you the fastest way from zero to the first million on the Internet (squeezing from personal experience in 10 years \u003d)

See you later!

Your Dmitry Novosyolov

Video advertising is perhaps the most effective way to promote on the Internet. The brighter and more informative the video, the higher the likelihood of success. How to approach the shooting of a selling video wisely? After going through all the possible options, you will probably come to the conclusion that no one will do better than you yourself. Only you know your product well enough to present its “highlight” in the most favorable light. With a good idea, equipment and reliable software for video editing, you can easily master this difficult task. From the article you will learn how to make a commercial without the help of professional video makers.

Professional Tips: 5 Techniques for a Successful Movie

• Advertising - dialogue

When creating advertisements, professionals seek to cause an emotional outburst in the viewer. That is why there are so many videos with the problem-solution scheme. The viewer associates what is happening on the screen with himself. When developing the concept of your video, consider the characteristics of your audience, do not be afraid to contact it directly.

• Advertising - mini-film

There are an infinite number of ways to present advertising material in an original way. This can be a first-person story, a reference to the cultural baggage of the viewer (using references and references), the introduction of shock elements, such as humanizing objects or playing with contrast (everyone has it like that, but with us it’s different). Make a few scenarios with different concepts, and after that - choose the appropriate one.

• Let others praise

Do not praise yourself! For this, professional advertisers often introduce a character of a kind of “independent expert” into the script. This may be a specialist in this field or a consumer with his own unique history.

• Monotony - boring

No one will look at the “talking head” for longer than 10 seconds. Video is primarily a visual impact. Use this advantage! Combine videos, illustrations and infographics in one frame.

• 5 seconds is everything

You have a maximum of 2 minutes to describe the product, and only 5 seconds to keep the viewer. Start right away with a problematic question or try to catch an unusual, bright frame.

Follow these cherished rules, and you will definitely hit the target. Now step by step we will go over the technical side of the issue.

Prepare the material carefully

Decide on the basic concept of the video. Gather an initiative group, brainstorm. Make a detailed script - prepare a voiceover and storyboard. This is followed by shooting material - you can do it yourself or seek help from professional operators. Assign designers to prepare infographics and illustrative material.

Launch the video editor and add content

There can be a lot of good material, but only editing will make a real marketing masterpiece out of the video. There is no need to puzzle over the selection of software - all the key tools are in "Video SHOW". and install it on the computer, then run the utility and create "New project".

In chapter "Clips"  Define the path to the folder with the files for the video and add them to the project. To crop “extra” fragments, click Edit Slide. In the tab "Properties"  press the button "Trim video"  and mark the desired section of the roller with black markers.

Create a Creative Startup Screensaver

Choose a template in the section "Titles"  or create a screensaver yourself. Use the keyboard shortcut to do this. Ctrl + Ins. An empty slide will appear on the scale below, place it at the very beginning and go to the editor.

The possibilities of designing a slide from scratch are not limited by anything - the background can be a solid color, gradient, any image from the editor’s collection or your PC. Click Add Layer\u003e Labelto post intro text. To change the font, color and type of letters, open the tab "Properties".

Sound the project

For a full dialogue with the viewer, add voice comments to the video. FROM "Video SHOW"  you do not need additional software - you will write off-screen text directly in the editor window. In chapter "Music"  go to the tab Sound Recordings  and press Record from Microphone. For the audio recording to immediately appear on the sound track, click "Add to project".

Great, you can safely save the result and proceed to conversion! Now you know that there is nothing impossible, you can definitely make a commercial on your own. With such a convenient and advanced editor as "Video SHOW", your content will always be effective, high-quality and professional.

How to make advertising so that it causes interest? How to create the most effective advertising for your product or service? It is important to understand that “working” advertising always consists of the same elements, the presence of which is a guarantee of the success of advertising.

No matter how creative you are, if the required key elements are not used to create the advertisement, the advertisement will be ineffective.

1. The title.
   2. “Buttons”.
   3. Pictures.
   4. The value of the service.
   5. Availability.

"Buttons". A button is what causes a person to react. For example, quite often on the packaging of products you can see the inscription “Does not contain preservatives and dyes!” Or “100% quality!”.

To clarify the “buttons”, you can conduct a survey among buyers of your products (services) in order to find out what they are not comfortable with in similar products from other manufacturers, or, on the contrary, what they would like to see most of all in these products.

In other words, it is necessary to find out both the negative factors that impede sales, and the positive ones that “cling” the client to the living and increase demand. Effectively used in advertising can be both positive and negative factors. It is only important to think over in advance: what reaction do you want to receive from your advertising? Do you want to offend the client for a "sore spot" or, conversely, cause a slight euphoria in him as a reminder of a secret dream?

For example, this may be the disagreement of customers with the fact that, basically, the products on store shelves are unnatural. Or, if we advertise holidays in hot countries, then the reaction may be such that a person wants to "disconnect and get into a fairy tale for at least a week."

The main thing is that the “buttons” should be located as close to the heading as possible, that is, be at the beginning of the advertisement in order to immediately catch the eye.

The fastest and easiest way to identify “buttons” is to interview a few dozen of your customers. For example, you are going to produce sausage. Questions will be as follows:

1. What quality of sausage do you value most?
   2. What do you dislike most about the acquired sausage?
   3. What would you pay attention to first of all, choosing a sausage?

Images. Surprisingly, all people love pictures, regardless of age. It is no coincidence that there is a saying: "It is better to see once than to hear a hundred times." It is easier for a person to form an idea of \u200b\u200ban object when he sees it than when he reads about how this object looks. If the picture is used together with the “button”, then the “button” itself will work twice as powerful.

Selecting pictures is a difficult marketing job, when each picture brings a certain idea, message, evokes a reaction, emotion and works in harmony with all other elements.

Service value. At this stage, our goal is to show the client all the possible value of the product / service. And here it is important to talk about what will really make sense for your client (surveys will also help). This item shows the client what he will receive if he buys, how his life will change after that, what benefits he will gain, and in general how important it is to buy your product / service.

Here you must show that your company offers a “solution to its problems”. Notice that in the buttons you could show that the client has problems in some area, but here you show that you have solutions to these problems.

You can also use catchy phrases and pictures to convey to the client all the value of the proposed product. If we consider an example with the promotion of sausages on the market, then on the contrary, the advantages of the advertised sausage - “Without the addition of dyes, flavors and harmful preservatives” and “Nutritious for the whole family”, we could place a picture in which a happy family with children dines.

Attention! To show the value of your services, it is imperative to constantly collect and then show reviews of satisfied customers, thanks and letters of recommendation in advertising campaigns.

Availability  product or service. Up to this point, the client should already WANT TO BUY. Therefore, at this stage, you must show how easily the customer can purchase your product.

It can be addresses showing that the product is sold in any store in the network, or that you just need to call and bring the goods. If the price of a product (service) is also publicly available, then it is worth highlighting it.

This may be a route to your office, an indication that orders can be made around the clock, or a note about free delivery of products to any end of the city. Here your main goal is to show the customer that getting the product is EASY.

In conclusion, we can only repeat that effective advertising should not include a couple of the above elements, but all five - only then it will give the expected result.

Before determining the place of delivering motivating information, you need to figure out how to make advertising sell better. Below we will talk about proven methods that allow entrepreneurs to get maximum results. I must say right away that I am not an advertising genius and did not invent anything myself, these methods have been invented for a long time and have already proven their performance!

What are advertising texts for?

Advertising as such has been around for hundreds of years. Even in ancient times, people used advertising to attract potential customers, for example, sellers at fairs composed sonorous and funny rhymes to attract the attention of the buyer.

Advertising created for the purpose of demonstration should attract the attention of the client, accustom him to the appearance and sound of the brand, so that the image of the desired product is formed in the head of the buyer. This is precisely what the advertising campaigns of most major brands are focused on.

Motivational advertising is aimed at the direct response of the buyer. That is, after watching the video or reading the text, the recipient should have a desire to call and order goods or use the service, etc. It directly depends on the effectiveness of advertising, so do not neglect such a powerful development tool.

What is the difference between bad and good ad text

At first glance, it seems that writing advertising texts is easy. But in reality, not everything is so rosy. Take a look around: our world is filled with advertising. Wherever you look, you will find examples of advertising texts: on the street, in public transport, on social networks, etc. At the same time, some ads are striking with a juicy headline, while you haven’t even paid attention to others, not to mention the desire to buy something. This is the difference between a good advertising text and a bad and ineffective one.

Bad ads bring you dry information about a product or service.

For instance, The farm “40 years without harvest” offers high quality products: meat, dairy products, sausages. There are discounts. Delivery in the city is possible. Telephone for inquiries 5-555-555 ".

Almost the majority of commercial ads look like this. Agree, not a very attractive proposal, despite the fact that doubts about the high quality of products do not arise. This text is rather pale and is lost among the general mass of similar announcements.

And if you try to slightly change the flow of information?

“Did you miss the juicy kebab of fresh meat? Wanted a real village milk, like a grandmother? The farm “40 years without a harvest” will deliver the highest quality products directly to your home! To do this, just call 5-555-555! ”

How? That sounds much better, doesn't it? Such an ad will definitely attract the attention of a potential buyer. And if he does not intend to immediately dial the company number, he will at least remember its name and when he needs these products, most likely the choice will be in their favor.

In any business, practice is needed and over time you will learn how to write the best advertising texts that will make the buyer immediately want to buy goods or use the service.

Sales text structure

Remember how at school we all wrote essays following a strict plan for building a text? It is exactly the same here, though, the structure of the advertising text is somewhat different from the school essay.

Any selling text consists of simple elements:

• A slogan that can stand both at the beginning and at the end of the text;
• Headline (capacious phrase that attracts attention);
• The main text (the main element of the text);
• Echo phrase (the final element of the text).

When writing any text, try to structure it, i.e. split into logical paragraphs, and if necessary, highlight subheadings. All this is necessary to facilitate reading. Agree, because no one is interested in reading huge, boring sentences, a whole paragraph long.

When making sentences in paragraphs, try not to make them too long. The optimal paragraph size is 30 to 50 words. Less is not necessary, more is not necessary. Approximately every 3-5 paragraphs can be separated by subheadings so as not to tire the reader.

It will not be superfluous to use lists in the text (either numbered, or marked). Highlighting information in a list facilitates the assimilation of information.

Imagine that all the information you want to present in the text looks like a pyramid. You should issue it, starting from the foundation, that is, from the most important, gradually moving to the secondary.

It is obligatory to indicate the company’s contacts in the announcement, starting with the address and phone, because they are basic (people do not always have the opportunity to use the Internet). It is advisable to leave all contacts and additional information: e-mail, website address, directions for driving by car and public transport, office hours.

In essence, there is nothing complicated in the structure. The main thing is to choose the right words, because, as you know, the word has tremendous power, and can both hurt and cure.

How to write an advertising text and make it sell

In order to answer the question of how to write selling texts, you need to understand why and for whom you are writing them. And in order for advertising texts to become really effective, you need to write them correctly. Of course, not everything will turn out right away, but with a certain zeal and training, after some time you will be able to write decent and effective texts. In the meantime, you can use the following algorithm:

Step 1: Determine the place of publication of the text

The size, style, presence or absence of images and videos will depend on where you are going to place your ad. Adjust your text to the selected ad space:

• As a rule, ads on social networks are limited to one or two sentences, so learn to formulate clear and concise phrases;
• In the format of the newspaper, you will most likely already have a paragraph or even a column;
• For a web page, the volumes of texts become quite impressive and amount to several thousand printed characters.

Be that as it may, any format involves clearly articulated thoughts, specific information and a minimum of unnecessary words.

Step 2: adjust to the target audience

Think about who will be your main customers. Of course, it is ideal to compose such a text so that after reading it, any person would immediately want to buy your product.

However, in real life, it is almost impossible to write a text that would equally attract the attention of, say, an informal teenager and a literary critic. Since these categories of people differ in habits, behavior, manner and style of communication, they will be attracted to completely different texts.

Any text can be attributed to one of five styles: scientific, business, journalistic, artistic and conversational. When writing an advertisement, you should not use the first two, since their effectiveness will be zero. Most texts are written in colloquial style.

And, on the contrary, when writing a text for young people it is worth using a conversational style that is more informal, understandable and pleasant for children and adolescents.

Step 3: formulate the title

This stage may become the most difficult in writing an advertising text, because a headline that attracts attention is already half the success. If the name of your advertising article is slurred or uninteresting, the reader will simply pass by without being interested in the product.

Therefore, it is very important to formulate a short and at the same time capacious name. As research in marketing shows, names that are emotionally negative are more attractive. Using this little trick you can create great headlines and attract the attention of potential customers.

Avoid in the name of obvious questions like: "Do you want a new fur coat? ....". There are millions of such issues in the advertising world and they are already quite tired of the consumer. Try to come up with intriguing, emotional headlines that will be hard to get past.

And so that your shocking, mysterious headline does not look like a lie, it immediately follows a sentence-link with the main text, in which the whole essence of your product or company will be. This bunch is needed to keep the attention of the buyer, so that he wants to read the text to the end.

Step 4: We make the client want to buy a product

Here it will be necessary to manipulate the consumer, making him want to buy your product. Make a person think that he will be much better off living by getting your goods or using your service.

And here, again, you can play on human emotions. Feelings of nostalgia for childhood (“... pancakes like that of a granny ...”) or concern for the client’s health (“... it's easy to quit smoking with our help ...”), etc. will serve as excellent tools.

Step 5: We formulate small sentences and capacious phrases

This is how the quality of an advertising article is determined. By formulating small, easy-to-understand sentences, putting them in small paragraphs and paragraphs, you create an effective, easy-to-read text. Try to avoid bulky, complex sentences. Indeed, if the client loses interest at the very beginning of the message, then the effect of such text will be zero.

Step 6: Focus on Benefit, Not Comparison

Many copywriters make a similar mistake: in their advertising texts they compare a product or service with similar competitor products. This is not entirely effective. It will be much more useful to talk about the direct benefits that the customer acquires when ordering goods from you.

Step 7: We use feedback from other customers about your products or services

Often a very powerful incentive for the purchase of a product is someone's positive feedback. Therefore, when writing advertising texts, feel free to use this tool to attract customers.

Step 8: Attracting Attention With Small Time-Limited Bonuses

“Free” bonuses are an integral part of any advertising that has a powerful psychological effect on the consumer. We are all very pleased to receive gifts and bonuses.

Therefore, if your product is worth more than 1000 rubles, try to accompany it with free bonuses or small gifts. But only these bonuses should be limited in time. The word "now" produces an effect similar to the effect of the sale, and stimulates the client to purchase a product or service.

As a bonus, you can use something that is not too expensive for you, but useful for the client.

Step 9: Simplified Order Procedure

The sequence of actions should be extremely simple and clear: “Make a call right now ...” or “Fill out a simple order form ...”. For a quick order, everything should be as clear and easy as possible.

Models for composing advertising text

ODP Model

It is very popular and is suitable for short selling ads with a volume of 3-4 sentences.

If the text of your advertising is limited, and you can’t paint the offer in full, then this model will be an effective alternative. This model is ideal for contextual advertising, on bulletin boards, flyers, business cards and so on.

It stands for: restriction / call to action / offer.

Offer or offer  - This is a kind of profitable offer that is made to the client. Ideally, it should stand out among competitors' advertisements, for example, by the properties of the product, its benefits to the client and the uniqueness of the offer.

An example of an announcement: “Product with a 53% discount”; "3 for the price of 2" and so on.

These are messages that instantly create value for the client.

Choose your offer that will be most attractive to customers, as well as find an effective way to communicate it.

Here are some working examples: “the first lesson is free”; "Installation is free" and so on.

Deadline or restriction on the purchase of an offer.  If his goal is to attract attention, then the restriction motivates the client to buy right now. In other words, his goal is to ensure that the person does not postpone the purchase “for later”, but acquires the goods, uses the service right now.

A 2-3-day time limit works very well.

Example: chairs for 99 rubles, only 2 days!

On the Internet, changing dates is much easier. For offline advertising, this is a little more complicated, so often the duration of the action is increased to several weeks.

Call to action  It is an explanation to the client what he needs to do right now to get the result he needs (buy your product).

Example: buy and get a discount!

Nowadays, due to the large flow of information, a person needs to step by step explain the procedure. You may have noticed how effective the command tone in communication is.

Ordering "come here", "do this," and you will see that people are willing to obey, because they do not need to bother their heads with a bunch of minor things. They will happily shift the responsibility of decision making to you.

Advertising is exactly the case when the client does not care. He needs a solution to some problem, and you must provide it, explain what needs to be done to get it. Lighten the task for your customers, tell how it will be easy for them to cooperate with you.

AIDA Model

If you need to write a selling text or letter, then use this model. This is a way of writing a selling advertising text, based on certain test criteria that affect a potential customer.

Attraction - attracting attention, it is necessary to implement in the first part of the text.  Your goal is to “catch” the customer’s attention. The best way would be a screaming headline, a strikingly worded offer.

Examples: secret ways ...; what they are silent about ... and so on.

In the first paragraph, you motivate to continue reading the text, revealing some secrets, create a kind of "trailer" for the text. So many media do.

Interest - interest.  You need to form a potential customer interest in their products. Well describe the prospects for using your products and the negative consequences if he tries to do without it.

Be sure to write down the benefits of buying your products in this part of the text. It is known that people do not shop for the drill; they need even holes. Describe the possibilities and prospects of the client, if he will make holes in the wall with your drill bits!

Deadline - Deadline.  We have already noted that this is a limitation. You artificially create a lack of supply, buying excitement for your products. Most often, this is a time limit or a quantity limit.

Since you have the opportunity to write detailed text, describe the reasons for the restrictions. Tell the customer why there is a shortage of goods, why time is so limited, and so on.

Action - action.  What does a person need to do in order to purchase your product right now or to get the result right away?

Great if you give the choice to customers.

According to this model, your actions should follow the following sequence:

1. drawing attention to your product;
2. call of interest, desire to buy your product;
3. setting restrictions at the peak of desire so that a person wants to make a purchase now;
4. an explanation to the potential customer what he must do to receive the goods right now.

A vivid example of the operation of this model is the TV show "Shop on the couch."

This model will be effective for online stores, sites, etc.

Model TsEVD

It implies an impact on the emotional component of a potential client. This model will work both on paper and orally.

According to this model, you will need to sell to the right brain of a potential buyer. Such advertising is good in that the emotions are determined by the right hemisphere of the brain, which you will act on.

Decipher the abbreviation TsEVD.

The goal is the preparatory phase.  You choose what goal you are pursuing, what you will describe to the potential client, to formulate the final result to which you are trying to lead the client. Formulate a clear goal for yourself, what you want, what result you want to achieve, what the client should do, etc.

Emotions are preparation.  You must determine the emotion that will sell the product. Emotionally outline all the benefits that the client will receive, be sure to tell us about the process of manufacturing and using the goods.

You need to understand that the number of basic emotions is extremely limited. Focus on fear, love, superiority, power, greed, pride.

After setting a goal, establishing the right emotion and describing your benefits, you can proceed to the next, practical, stage.

Visualization.  At this stage, you need to outline a certain picture that will cause the required emotion and at its peak you will only have to complete the transaction.

In the picture you are creating, the world, the potential client should be comfortable, warm from your offer (product, service). Reassure the person that he will receive all the benefits that the product provides.

The next paragraph will be final. It's about action.  At the peak of emotions, you give a person specific instructions, that is, his strategy for purchasing goods right now.

This model is similar to the AIDA model. It differs only in a bias on emotions and appeal to them.

The sequence of your actions when using this model:

1. goal setting (heading and first paragraph, setting the goal);
2. determination of the desired emotion (describes the key emotion);
3. visualization (describes the benefits of the product);
4. action (describes the actions of the client to acquire goods or services).

PPHS Model

This model was known in the time of Socrates. It is relevant and effective today. This method of advertising is especially good when a potential client hesitates for a long time and cannot make a decision. Experts say that PPHS will be more understandable for beginning entrepreneurs who decide to realize themselves in the field of purchase / sale.

Consider the features of using this model.

"Pain" or pain.  You will need to describe in all colors the trouble, the problem of the potential customer, which will allow you to get rid of your product.

"Pain More" or more "pain."  You reinforce the problem, that is, tell what will happen if this problem is not eliminated right now.

"Burrow" or hope.  At the peak of the problem described, you need to give a potential client a solution - your product (service).

"Solve" or solution.  Now you have to sell the solution to the problem, in particular, describe the benefits, advantages of the offer, as well as the method of its acquisition.

So do many sites for the sale of something for weight loss.

Writing advertising messages is an exciting, creative process in which you can endlessly improve. Creating a special reality, working with emotions and associations, motivation - these are just some of the features of the advertising text that a skilled author uses to achieve a certain result.

Use only reliable information.Using unverified or knowingly false information, you run the risk of getting into an unpleasant situation, so check your texts carefully each time.

More specifics, less water.Using common phrases in the text, you scare away a potential client, because he does not create a feeling of truthfulness of information. It is best to use specific numbers and data - such a text will cause more consumer confidence.

Use personal information.Often, the consumer identifies with the hero of advertising. This technique has been used quite actively for a long time, which led to a glut of the advertising sector with the same first-person ads.

Decorate texts with adjectives and adverbs.There is a fairly common opinion that when choosing a product, the consumer is guided only by logic. This is not true. People are very emotional creatures. Emotions influence our behavior and actions. And the success or failure of an advertising campaign will depend on what emotions a person experiences while reading your advertising text.

To begin with, you can compose a rational core of the text, and then breathe emotions and colorful descriptions of the life of the buyer with your beautiful product into it. With the help of vivid emotions, try to attract the attention of the buyer and make him buy your product. Use a live language, not just a dry statement of information.

An indispensable guarantee of product quality.Any customer who doubts a purchase will be much more confident if he has at least a hypothetical opportunity to return the goods. By guaranteeing the quality of your product, you dispel the fears and doubts of your customer, thereby gaining his trust.

Conclusion

• The advertising text should be bright, clear, bold, filled with emotions and attractive to the consumer;
• It should not contain unnecessary information and, especially, untruth;
• It should have clear goals (motivation to buy a product, use a service, watch a movie, etc.);
• The text should be as informative as possible, as well as beautiful and understandable for the target audience.

You can find examples of selling texts anywhere - just open several sites of online stores, but better. What texts caught your attention and why? What is so special about them? What did you like and what didn’t? By answering questions and reading this article, you will become a little closer to answering the question of how to write advertising texts that will help in.

In conclusion, I want to say that these models of writing an advertising text are not a panacea, you can invent something of your own, add, mix, but the main thing is “not to sort out”. But the main thing to know is that the above has already been tested on many and shows good results! And one last tip ... Check your texts before launching to the masses. Let's read them to our colleagues, friends, acquaintances, etc. .. If they are interested in your product or service after reading, then the text has a better chance of success. Something like that.

Ask your questions in the comments, share your ideas and we will discuss! And most importantly, provide your services with high quality and sell only the necessary and high-quality products, then it will be much easier to sell.

A lot of well-known and not very experts give thousands of tips to improve efficiency, and each of the tips in one case or another can really help. But if you look at them in general, some interesting rules open.

The duration of the visual contact between the consumer and the advertising message is of great importance.

It’s not difficult to understand that each of these people has a different visual contact with advertising. In the first case, it’s worth making a banner that is memorable, quite striking. In the second case, on the contrary, the effectiveness of the advertising made will not depend on the colors, but on the detailed delivery of information. Although paint is an important point, but this is the next rule.

Product design

And professionals have said a lot about this point. Repeat basic commandments: not to annoy, not to impose, but to attract. How to do it?

It is also worth adding here that when using a picture it is better to use a photograph. Based on the results of some surveys, photography is more credible. And this, of course, must be used. Particularly well placed photographs in which a person is present. However, this option is not suitable for every product. But you need to know him.

Worth notingthat one beauty of the color scheme and font is not enough. If all the text is in small letters, no one will see it. Therefore, do not forget about the size and poor vision. But it, alas, is increasingly common.

As the last addition to the design rule, it is worth mentioning that advertising for one product should be issued similarly, regardless of where it will be located. Recognition will appear, the price of which can be given by a simple example.

All the same motorist goes about his business, sees an advertisement, but does not have time to consider it. There is a traffic jam on the next avenue, he takes out a magazine and, by its general appearance, sees earlier his interested proposal. Naturally, he will read it.

Advertising slogan

If you are thinking about what quality advertising is for, then you should evaluate the slogan. It can also be called a slogan, motto, proposal, appeal. The meaning does not change and everyone understood: in view of the text itself.

Let it be small, only one sentence, but it is he who is the key to success. Remember, for sure at least once an advertising line of a nuisance fly spun in your head. But as you went into the store and saw this product, it seemed familiar, familiar, trust was in it.

Simplicity and honesty

A very unexpected point, is not it? But he must be here. If only because he is able not only to help, but also to warn.