How to promote your business: use of the Internet + promotion using video + production of business cards and leaflets + 5 tips for promoting a new business.

Even the presence of an ingenious business plan, ambition and strategy does not guarantee that the business will flourish and be profitable. And not always an impressive start-up capital leads to success.

Statistics for the Russian Federation show that most new entrepreneurs close their businesses in their first year of existence.

In order for your business to avoid such a fate, even before the start it is very important to think over ideas of promotion. And how to promote your business?

Option 1. Promote a business on the Internet

Today, the use of Internet resources is the most affordable option to quickly promote entrepreneurship.

If a businessman has a certain amount of money, it is worth creating a full-fledged website for a new firm (company, enterprise). The originally designed platform acts as a business card, an advertisement for an entrepreneur. A useful, concise information set forth on this site will be potential employees and customers of the business.

To create a site when your budget is very limited, you can use free designers (you can deal with them in any one or two hours):

For the site to really give effect, a novice businessman needs to promote it, having mastered the basics of SEO promotion for this. This will allow the entrepreneur to bring his resource to the top positions on the Internet.

So, to put it very simply, in order to promote your business website using CEO, implement the following principles:

• Posting only unique content.
• Drawing up headings, subtitles in articles that will act as advertisements, attracting attention.
• Application of key queries.
• Design content using illustrations and videos.

Useful advice: it is worth going through a training intensive on this topic. Superficial knowledge will be enough to do basic things or to be able to control the work of freelancers that you hire for this.

In order to promote the business, you can. It is here that there is a chance to acquire a large number of customers. To do this, you can create a separate page for your business, a group.

Today, it’s realistic to promote a business using such platforms:

1. LiveJournal (only as an auxiliary channel!).
2. Catalogs of enterprises.
3. Company blog.
4. Online message boards.
5. Forums

Contextual, display advertising for business promotion.

You can use PR articles as an advertisement for your business. It will also allow you to create the image of media (banner) advertising, the representation of potential customers about the company. Today it is the most cost-effective option.

Its essence is that a person clicks on the video and automatically goes to the company’s website. Banner advertising will be effective when its text is composed as competently as possible from a marketing point of view, using triggers.

The advantage of this option is that the entrepreneur gets into his target audience as clearly as possible.

• https://adwords.google.com/intl/en_en/home
• https://direct.yandex.ru

Option 2. How to promote a business using video?

This option, how to promote the case, is also not free. But financial investments can be minimized.

To create a video about your business, it is not at all necessary to use the services of professional operators, expensive equipment. It turns out to take good short videos even on the camera of a smartphone or digital camera.

After mounting the video, you need to post it on the YouTube channel. The procedure for registering a channel is very simple, any user will cope with it. A detailed guide was created by the video hosting developers themselves: https://support.google.com/youtube/answer/1646861?hl\u003den

If an entrepreneur promotes not a specific brand, but himself, as an expert, the instruction will be even simpler:

In order for a video to gain views, collect its audience, information must be presented in a creative, creative way. No one is interested in looking at just a beautifully dressed man with a boring, monotonous broadcast about the benefits of his business. Need to be smart!

Option 3. How to promote your business with business cards and flyers?

Every businessman, entrepreneur, counterparty must have personal business cards in stock. Indeed, in the event of a partnership or cooperation, the companion should have the contact details of a businessman on hand.

To disseminate information, advertisements about your business, you can use flyers. A small batch of such printed material costs a penny, and will bring many benefits. Flyers can be distributed both independently and by hiring a person who will deal with this issue in crowded places, promoting the business.

A laconic business card and a flyer that will help promote the business should have the following information:

• address (if the company has an office) and phone numbers;
• description of the type of activity;
• advantages.

If it is not possible to order a batch of leaflets and business cards from professional agencies, you can make them yourself. But for this you need to have at least basic skills in graphic editors.

Option 4. Assisting partners in promoting a business

Other companies can play a peculiar role of additional advertising, an informant.

For example, you can agree on mutual cooperation. A strategy is being developed that is beneficial to both sides of the business. For example, this may be an offer to get a good discount on the services of one company for the purchase of goods for a specific amount of another company.

A good human resource can also be considered a good option for promoting your business - friends, acquaintances, relatives tell in their environment about the opening of a new enterprise that provides certain services. After all, word of mouth is the oldest and most effective way to promote a business.

It is equally important to be able not only to promote entrepreneurship, attract people, but also to keep your audience.

Use these steps:

1. An individual approach to each of its customers.
2. Careful selection of qualified personnel to work with the audience.
3. Stable improvement of the quality of customer service.
4. Work with negative reviews and comments.

To very quickly find your audience, keep it, move your business further, use a few tips below.

No. 1. The original name of the company.

The name of the company should be attractive and easy to remember - this will be a great help in the task of promoting the business.

Marketing experts advise using those images that evoke pleasant, positive emotions and associations among consumers. To choose the right name, you must first determine the potential client audience.

No. 2. Creation of a slogan, logo.

To be recognizable in your market, you need to come up with a unique logo for your business. Having your own logo automatically makes the company authoritative. Such a company is credible, which increases the number of clientele.

Your logo should be placed everywhere:

• business cards;
• stickers;
• souvenir products;
• newspapers
• leaflets;
• signboards;
• brochures;
• internet sites.

No. 3. Visiting themed evenings.

To obtain the necessary knowledge, acquiring new acquaintances, a businessman must attend theme parties, exhibitions, meetings. An entrepreneur needs to attract potential partners at such events and share his contacts.

Maybe at the moment the counterparties are not ready to work with you, but tomorrow their decision may change. And even if you have never done so, you will have to start, because it is more difficult to complete a business without communications.

Number 4. Outdoor advertising.

Despite the fact that the World Wide Web provides a number of advantages for those wishing to promote a business, no one has yet canceled the effectiveness of "outdoor advertising."

1. Signs.
2. Banners
3. Shields.
4. Boards.

For example, Muscovites may turn to:

• https://www.mosreklama.net
• https://www.chevector.ru
• https://www.bigbukva.ru

In collaboration with local print media, you can post information about your business in newspapers and magazines. For mailing, brochures and booklets are created that briefly but clearly state all the necessary information about the company. So, you can promote a business with minimal financial investment.

How to promote a business when there is no money? Advises
  Entrepreneur Fedor Ovchinnikov:

No. 5. Profitable offer.

  Once you have launched all the methods designed to promote your business, you can not stop there. In general, further the campaign is aimed at retaining old and attracting new customers.

Maintaining a business afloat will help profitable offers. It can be promotions, discounts, accumulative points system. For example, when buying products for a certain amount, the consumer receives a 5-10% discount. This will make him come to you again and again. Or in the case of the purchase of certain types of goods, services, additional opportunities the client can receive for free.

If you understand how to promote a business, your business will flourish!

We must not forget that the market is full of competitors. Many of them are more experienced, more ambitious.

In order not to miss your chance of success, you must always follow new trends and engage in the development of not only business, but also yourself.

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There are many ways to promote your business for free, be remembered by your client and take a leading position in your niche. However, all of them require the availability of another key resource for business - time. It helps us to get to know our client better, evaluate different approaches and the effectiveness of the impact of promotion tools, and also achieve much more significant success in marketing, even with a limited budget. We’ll talk about the most effective online and offline ways to promote your business on the Internet.

Using Blogs

Blogging allows you to implement a multitasking strategy: you can tell the client about your product, life and news happening within the company, create a humane and friendly image of the organization when communicating with customers, and also reduce the distance between the businessman and the client. There are many platforms that you can use to promote your online business for free. For blogging, use free services such as WordPress or Tumblr, which offer convenient design solutions that are different from each other (an obvious advantage over the same LiveJournal), and allow you to follow the path of multimedia: upload photos, videos, illustrations, duplicate posts in social networks.

All entries in a business blog, as a rule, can be divided into several categories or categories: they either talk about life inside the company, or about the product that it deals with. We already wrote about what ideas for corporate blogs can also be used. Understanding the principles of SEO can provide a fairly high ranking in search engines, thanks to writing quality articles. Substantial attention should be paid to the design and writing of the title post. With this, people will quickly understand who you are, what you do, and what you can offer.

You can subscribe to other interesting blogs, read them and comment. People will definitely come to see your blog, and if they are interested, they will read it and recommend it to their blogger friends. The blogging community is usually very close, so the people in it listen to each other. Do not forget to respond to comments and questions from readers. It is important to respond to them in a timely manner.

Connect with customers via video

The best way to realize several goals at once is to shoot a video about your business and upload it to YouTube. It is not as complicated and expensive as it seems. You can shoot video on the phone or ask your friend for the camera or camera, the main thing is to fill the video with interesting content. The basics of installation can also be mastered independently, if you stock up on time.

Then post the video on Youtube, and if you are producing some kind of creative product, it’s better on Vimeo. For example, the German manufacturer of headphones Sennheiser takes simple video reviews in which it talks about the features of different models and conducts a visual demonstration. Kiev equipment store Fotos.ua publishes reviews on all types of equipment. For example, a video review of the Nikon camera.

You can go further and make an entire movie or create a video blog containing regular releases, as the founders of the Orenburg comic book store ComicZera did. They shot an almost half-hour pilot issue in which they talked about themselves, their readers, and their favorite novelties.

Products designed for a specific or narrow audience are conveniently promoted by barter. For example, the musical instrument store SkifMusic made an agreement with the famous musician Sergey Tabachnikov, who in his video talks about different models of guitars from this store, in exchange he can play them during performances. This type of promotion can be successfully used for different types of business: produce creative dishes - arrange with local restaurateurs or culinary bloggers, sew bags or accessories - make friends with fashion observers.

How to promote a business online with photos

This method does not require any investments at all. Create an Instagram account and post just one photo each day. It can be anything: photographs of a new product line, illustrations of working days, shots from production, changes in design, screenshots of funny correspondence.

Instagram has an amazing property: it allows almost everything to look more attractive than it actually is, but it does not require painstaking work on the design. You can go further and use other services - Flickr or Pinterest. If you want something more, you can successfully use the services that allow you to add text to the photo, that is, tell a story, for example, Exposure. The service allows you to create photo stories, has a friendly interface and a very beautiful design.

If your business is connected with fashion, beauty, travel, photography, organizing holidays and other areas for which the visual component is important, then this service is perfect for promotion. Vladimir Grigoryev, designer sneaker manufacturer from St. Petersburg, boasts a successful Instagram account. He creates atmospheric photographs that are distinguished by an interesting artistic idea. An attractive account with the owner of the Love Home Love apron brand, Karina Papyan.

Not many Russian companies are registered on Pinterest, but interesting accounts are also found there, for example, at Aviasales.ru.

Hand out business cards to all customers

Above, we looked at how to promote a business on the Internet, and now let's talk about options for promoting a business offline. Oddly enough, so far one of the most effective offline methods of promotion is the distribution of business cards when meeting people. Business cards cannot be called a completely free way of conducting marketing, however, in addition to the convenience of transferring your contact directly, they also allow you to realize creative ideas with minimal cost. You will need a graphics program (you can use the simplest ones, for example, Microsoft Office Publisher), paper and a color printer.

If you want to attract the attention of a potential buyer, use bright colors of paper - green, yellow, blue. The necessary set of information for a business card is the company name, contact details and logo, it is also advisable to specify a descriptor under the logo so that the person remembers what you are doing. Practice shows that creative business cards are better remembered. They can be made in the form of anything - say, cheese graters, if you sell farm products.

For a business involved in videotaping events, for example, the idea of \u200b\u200ba translucent card that simulates a camera’s video mode is suitable. A yoga training center can use business cards in the form of yoga mats. Finally, business cards can be just emotional - smile and wink at the client.

In addition, you can try to leave business cards in unusual places - in the seat pockets of buses and planes, trains, hotels, on restaurant tables, in books in shops and libraries.

Share your knowledge

If you are engaged in business, you solve a huge list of tasks every day, which means you have experience that you can talk about. Hold webinars, write expert columns, participate in briefings and conferences. Share your thoughts and work with clients and colleagues. Do not forget that conferences are attended not only by entrepreneurs, but also by journalists, bloggers, photographers, even students - all of them can become your clients in the future.

A conference is the easiest and most convenient way to get to know everyone personally, give out business cards, demonstrate a presentation, gather an audience and learn how to promote your business on social networks, showcase your cases, videos and photos that you worked on for so long.

If your performance will seem interesting to people, they will remember you and tell their friends about you - this is the first wave of popularity. If you can build trust as an individual, it will spread to your business and increase customer loyalty. If you engage those gathered, they can mention you in magazines, promote your business social networks without your participation, they will start talking about you - and this will be the second wave of popularity.

Does your company have a small advertising budget? In this case, you can take full advantage of low-cost advertising and promotion tools on the Internet. If you have a business and want to expand your zone of influence, but cannot afford to build factories around the world, advertise yourself via the Internet. Almost all companies are now represented on the Internet, and they all have already appreciated the convenience and simplicity of online sales and promotion. Make yourself known on the Internet and your customers will get what they need.

Steps

Create your own website.  You can do it yourself or hire a person or company. There are free, as well as inexpensive templates for sites that you can use yourself, so creating a site can cost you only 150-200 rubles a month, not counting the cost of hosting and a domain name. The site should be easy to use; put there only important and useful information and refuse unnecessary links and text. Make sure that nothing will repel the client in the site design and force him to close the page (in this case, the advice of an experienced designer does not hurt).

• Think about what else, besides information about the company and the possibility of making a purchase via the Internet, you can offer the client. Perhaps you should post articles, short stories about employees and company news, instructions for using your products or services, free materials (for example, an e-book that could be downloaded, or a tutorial on any kind of applied art). Do not be greedy, and you will be able to impress customers, so that they will return to the site again and again.
• Register in online catalogs. There are free directories on the Internet, so do not waste time and register there as quickly as possible.

1. Use the power of YouTube.  Perhaps one of the most creative and popular ways to talk about your company is to record special videos. Here are some ideas for YouTube:

   • Post a video about your company and provide links to this page wherever possible to attract as many people as possible.
   • Record various events related to your company on the camera so that people who could not attend have the opportunity to see everything in the recording.
   • Record a video about how you can solve a problem related to the scope of your company. People will search for information on this subject and find your video so that they find out about your company. Create a video about a common problem, and your potential customers will see that you are ready to share information, and this will arouse interest in you.
   • Take a series of videos about people who use your products and services. It will take some effort, but everyone likes the stories, so people are more likely to remember your company if they associate you with a small soap opera.

2. Create an account on Twitter.  Assign the person in charge of this site and regularly post news and other updates. Remember that Twitter is a place to talk, not just to promote your products and services. Train the person you have assigned this job to communicate with subscribers correctly.

   • If you have a small company, it is best to constantly maintain communication with subscribers, attracting different employees. This promotes trust and allows employees to control themselves, as a result of which conversations on Twitter benefit the company. However, you should not allow an employee you do not trust to participate in these conversations. But then a logical question arises: why do not you trust him? Is he a member of the team or is he just not yet experienced enough? Be honest with yourself.
   • Seek feedback from readers. Ask them questions about what they expect from your company. Maybe they want something new or do they need more of some product or service? Or maybe they want you to stop doing something? Besides the fact that constructive dialogs will be formed from this information, you can use this information in your work.
   • Fill your Twitter with interesting information and people will start retweeting. Post not only company news, but also funny sayings, pictures, demotivators and any other information that seems worthwhile to you.
   • Add a live Twitter feed to your site so customers can see the latest updates.
   • No need to spend all day on Twitter. Use services such as TweetLater or Hootsuite - they allow you to post recordings on a schedule, and at this time you will go about your business. It will also help consider the different time zones of your readers. If you are subscribed to a news review, you can read the bulletins in your free time and answer whoever you want, even if you are late. In addition, reviews let you track trends and main topics on Twitter that are of interest to your business.

3. Sign up for Pinterest.  Pinterest is a social network with an emphasis on images, and your company can take full advantage of this site by posting high-quality images of goods and production processes there. Let the photos be interesting - subscribers should want to repost. Remember that for this you will need to attract more than one person, since this is a rather responsible task. Focus on what sets your product apart from others, and try to convey it in your shots.

   • Engage your followers. Show originality - invite them to take a picture with your product, and then fix their pictures on your page with the signature "favorite customers". This will make customers feel important and valuable, and potential customers will understand that people use your products and they like them.
   • Ask employees to post photos from the site or official events so that they are available to a wide range of people. Let them accompany the photo with socially significant text so that it arouses the interest of the general public, but do not give clear instructions - the person will intuitively feel what should be done.

4. Sign up for Google+ business pages.  This site is still gaining momentum, but you should pay no less attention to it than to Twitter or Facebook, because now is the right time to occupy your niche there. Join groups, share photos and information, and create customer relationships in Google Hangouts.

5. Start using Surveymonkey.  You can link this questionnaire to your site, Twitter, Facebook, and Google+. Be sure to use these tools - everyone likes to participate in polls! Directly ask people what they want, and very quickly you can collect all the necessary information.

   • Ask to write a review on your products, services and promotions. Be prepared to hear the truth.
   • Do not stretch the survey - it should be short and fun.

6. Keep track of how you communicate with people through social networks.  Social networks are a great way to promote a business, but they can cause you significant damage if used incorrectly (annoying users, the desire to unsubscribe and tell others about their negative experiences). Concerning:

   • Try to see people first of all in your subscribers and only after that - customers. It is important to create a connection at the level of human relations, because this is the main function of social networks, and the rejection of communication to the detriment of promotion is not encouraged at these sites. Add people as friends, read their updates, show interest in them, and they will reciprocate. Chat with people. Do not think that if they need something that you can sell them, this is the only thing that makes them spend time on the Internet.
   • Offer your readers quality content. Everything that you post on your pages should be in tune with the interests of subscribers, because selling is not your only goal. Subscribe to the pages of companies with which you would like to keep in touch, repost their notes and openly communicate with them on the Internet.
   • Always check the information carefully. The temptation to use hashtags on Twitter and Facebook is great, but do they correspond to the ideas you want to convey to the client? It’s better to wait until you have all the facts, and not make hasty notes about events that swell in social networks in a matter of hours.
   • It is important to trust the employees responsible for maintaining corporate pages on social networks. At the same time, you should make sure that they understand how to communicate with people on the Internet and why you do it. Do not force employees to do this if they do not like it or if they are easily annoyed and cynical. You cannot afford the rudeness and oversights caused by lack of motivation among employees.
   • Learn from your mistakes on social networks. Mistakes are inevitable, and your company will be able to survive them, so use your experience to avoid repeating these mistakes.
   • Internet users are smart, smart and know the laws of online communication between companies and customers. Treat clients the way you would treat strangers whom you would like to impress. Do not try to mislead them, be open and honest. Do not expect that everyone you talk to will buy your product, but remember that it is important for you that everyone has a good opinion about your company. Sometimes people turn for services or goods when you do not expect this at all, and this happens precisely because you once treated them well, regardless of their status.
   • Remember that not everyone has access to the Internet. For example, visually impaired and blind people cannot use social networks in the same way as everyone else. In addition, there are people who do not like to linger on the Internet for a long time, or even completely avoid it, and there are still a lot of such people! Do not forget about such people when creating your marketing strategy.

Holding your own shop or small network, without having a personal manager for the promotion and development of your project, you may not even be aware of such an opportunity as promoting a business on the network. Recently, one can increasingly find advertisements that offer this kind of service. And this is really productive, because on the Internet, every day, there are a huge number of users, almost 50% of the total population of the Earth.

The essence of this promotion is that your business project will be advertised on the Internet in all available ways, there are a lot of them. If you simplify the explanation of the concept of "promotion", then it can be understood as a large-scale temporary or eternal advertising of your project on the network.

How to effectively promote an online business

The promotion of your business on the Internet must be entrusted to professionals who have a significant amount of experience. Otherwise, you can just spend money without understanding what kind of services are needed for your company. Almost all business owners who want to get promotion on the Internet need not cheat users who visit your site or watch ads, but real purchases. It is worth starting from this during the conclusion of a contract with a company that will be engaged in your promotion on the Internet.

Try to explainthat you are only interested in how many people will come to your store and make a purchase. In some cases, it is possible to sign a promotion contract for a percentage of future profits, but it is better not to resort to this method.

Consider the following points:

1. Work for the future. By creating a site now, and supporting for small payments, you can receive customers for many more years.
2. Sales increase. Any business that began to be advertised on the Internet will be successful, since it is on the network today that most customers are looking for a product.
3. Minimum number of employees. To work with the site and the advertising company, you need a minimum of employees, so you will not have to keep a large staff.

How Internet Business Will Work

There are two main ways to promote a business in a network that focuses on working offline. The standard and most popular way is to create a website and launch content advertising.  Most entrepreneurs use this opportunity to get an influx of customers. A significant disadvantage of such a business is the fact that the number of attracted customers will be several times less than if the second method is used.

Second way  promoting your business on the Internet, involves some work on your already established project. You will need to make a full-fledged online store system selling your goods and hire people who will work with customers. Further, an online store will be created for you, which will be promoted and promoted on the Internet in order to attract the maximum number of visitors.

What is important to consider when ordering a service

It is very important to get on target, to give the client exactly what he is looking for. Forget about the preludes that were in the commercials of the last century. Advertising and promotion of a project on the Internet works exactly for the purpose and offers the client exactly what he was looking for.

Very importantso that the company you will be contacting for promotion has significant feedback and significant experience.

In order to better understand the quality of work and the level of ownership of SEO optimization, you can look at the previous examples and check how effective the promotion of other customers of this service was. It is important that specialists understand how to advertise your business.  What to consider:

• feedback
• customer loyalty and attitude;
• portfolio;
• professionalism;
• individualization of the project;
• help and explanation of the work.

Where to look for specialists

Sites where you can find professionals to promote your online business:

• searchengines.guru
• www.fl.ru
• freelance.ru
• www.maultalk.com

What tools are used for promotion

There are a lot of tools for promotion, in most cases, several methods are used comprehensively to achieve the most effective results.

Website creation and promotion

One of the most traditional ways of working with any network project is to develop a site and its subsequent promotion on the Internet. The site is created for your business, that is, its main features are taken into account. This can be either an online store or a site that will host useful information blocks.

This information will become interesting for customers, they will go through advertising and see your invitation to stationary stores. One of the most is to provide discounts on purchases if the client was on your site.

Display and banner advertising

This type of advertising is one of the most used. The bottom line is that a special banner is created, sometimes animated or in the form of a picture. After that, the banner is placed on sites where targeted visitors visit. Accordingly, tens of thousands of people will see your ad every day, some of them will definitely visit your store and buy something.

Banners come in the form of:

• images;
• animations
• text call to action;
• logo;
• discount poster.

In addition to banner advertising, there is also media. This is the most popular, after contextual,. The essence of such an advertising company is that a video is shot that is displayed on sites with a huge number of views per day. This allows you to quickly attract users., as research in the field of advertising confirms that frequent viewing of the brand inclines the buyer to buy it.

Placement of company press releases

Press releases or articles are specially written by copywriters texts that attract the attention of potential customers. These are the so-called "selling" texts that are specifically targeted at the user, they or contacting you for services.

Social Media Business

Social networks are the most popular place on the Internet. On such sites, every day, there are millions of people. Some of them are potential customers, therefore business promotion in social networks is very profitable and promising. and landing pages that advertise your company. You can also fasten a store to such a group, in which you can immediately buy one or another product, for this special sales methods have been created.

The benefits of social. networks:

1. A huge number of users.
2. Quickly attract the masses to your project.
3. Easy integration into sites to get the maximum number of customers.

contextual advertising

Leafing through pages of sites on the network, each person has repeatedly seen contextual advertising. It appears in the form of banners in various places on the site. The largest distributors of such advertising are Google and Yandex. These search engines have millions of sites with even more targeted users. Advertising is called contextual because it works by special algorithms that automatically adjust it so that the user sees products related to his requests. This makes it possible to more effectively find customers for your goods and services.

Is it worth it to engage in promotion yourself?

Engage in promotion yourself is not only not worth it - it is almost impossible due to the fact that a person who does not have special knowledge, simply can not properly promote the site. Incorrect actions can ruin an entire business company  and destroy your business on the Internet forever, so immediately turn to the pros.

What business can be promoted on the Internet

Any offline business can be promoted on the Internet, the only thing that differs is development methods. It is very important to understand that depending on the niche in which you work, the price of promotion can vary greatly. Learn all the details before concluding a deal, otherwise the advertising company may become too heavy for you.

Potential profit

Before you start working with the site, you need to find out how much the promotion of your project costs.

That is, the promotion of small businesses on the Internet will cost at least 800-1000 dollars for six months. Do not forget that your project will not get real popularity right away, for this it is necessary to engage in promotion for at least 3-4 months. Return on investment - 6-18 months.

Promotion of a business on the Internet is a very effective way to generate income. Turn to specialists, invest money and soon, you will be able to get a stable flow of new customers, which will only increase every day of the advertising company.