An experienced entrepreneur always carefully thinks over the name of his company, because as you name it, it will be promoted in the market. People, or rather potential customers, think abstractly and even an ugly name can push them away from the goods. How to choose a name for the company and what services can I use for this?

The name given to a person at birth affects his personality type. So the name given to the company at the time of its registration may affect how successful it will be.

Clients think in associations and if something doesn’t suit them in the name of the product, they will immediately choose a competitor's product. Moreover, it even influences which team works in it and how.

The name of the company should be simple, catchy, clear to read and easy to pronounce. All these are the basics of naming.

By keywords

  In the process of creating the name, you will get a word cloud consisting mainly of keys that relate to the business.

An excellent naming technique is to compile a list of keywords right away. At this stage, everything related to your business will help: production features, geography, color of the goods produced, quality of service, benefits for the consumer, production technology.

Then you can try to generate the name yourself. Try to change the ending words, add a prefix, connect several keys.

If in doubt that you have used all possible options, contact the generators on the Internet. With their help, you will receive keys that were not even suspected before.

Naming Techniques

The name may not always be based on keywords. Sometimes the name of the company can be absolutely any word. Consider the most popular and working methods of searching for items.

1. Latin. Here you can apply both keywords and abstractions. Simple Russian words written in Latin look good, as well as words made up of several keywords.
2. Names and Surnames. An old way that still works. You can use not only Russian names, but also foreign ones. If possible, even your own name or surname will do. For example, Antonov Vasily Ivanovich, can be shortened to the laconic name "Iva-Stroy", where "Iva" is the first letters of the surname, name and patronymic of the owner of the company.
3. Provocation. In America, this method has been working for a long time, in Russia it has not yet been tried. So, in the US there is a drink with the provocative name "Cocaine".
4. Metaphor. A metaphor-name has nothing to do with keywords. So, the name of the most expensive company in the world, Apple refers specifically to metaphor names. Such names are intended to show the consumer exactly how the company positions itself.
5. Description. The easiest way. “Workshop of Uncle Vova”, “Flowers at Lyubasha”, “Cafe Lenin’ street ”. To use this technique, just try to describe what your company is doing or where it is located.

After you have decided on several applicants, it is worth passing them through the following table.

Naming is a difficult process, it requires a lot of effort and investment. If you want to name the company so that in the process of its activity you do not have to change the name and completely rebrand the company, you should approach naming responsibly.

You can learn more about the name generator from this video.

The name is the first impression of your company, its face and business card.

A successful name helps the company grow in the market and attracts customers.

Having considered examples of successful and unsuccessful names, you can decide what to name your company.

First of all, you need to consider that there are a number of requirements when creating a company name.

Naming Requirements

• The full name of the company should be in Russian. Foreign words can be included in the name of the company, but only in Russian transcription. Latin characters are not allowed. Common abbreviations and abbreviations such as LTD, VIP are written in Cyrillic, and the & sign indicates "end".
• The names of cities and regions of the Russian Federation may be used only after agreement with local authorities.
• The words "Russia", "Russian Federation", as well as their word forms and abbreviations, can be included in the name of a company only after obtaining official permission from the Ministry of Justice of the Russian Federation and paying state fees. Currently, the amount of the fee is 50,000 rubles.
• The names of intergovernmental, international institutions, as well as official authorities cannot be included in the name of the enterprise registering on the territory of the Russian Federation.
• It is forbidden to use obscene words and expressions in the name of the company.

In addition to the legal aspects, there are certain rules for creating a new name. The process of creating this name is called naming.

What is naming?

Naming originates in the 19th century and includes knowledge of psychology, linguistics, marketing, sociology and other sciences.

The name of the company should itself sell your product, experts in the field of naming say.

Today, there are professional naming agencies that will help you develop a good name specifically for your company.

But using the advice of leading experts, you can come up with a successful name yourself.

The principles of naming are as follows:

1. Uniqueness and creativity. Originality is what sets you apart from the competition. Therefore, battered boring names are better to immediately dismiss as unnecessary.
2. Consonance. Having invented a name, ask your friends to pronounce it. Do you like its sound? Will employees be proud to pronounce the name of their company?
3. Informational content. Let the name also carry a semantic load, so that the potential client, having heard it, already understands what is at stake.
4. Brightness. The name of your company should stand out against the background of companies occupying the same niche.
5. Associativity. It is not necessary that the name directly indicate your occupation. Sometimes in naming, the method of associations is used with the help of images of literary heroes, comic metaphors and hints.
6. The use of "positive" letters. Experts have revealed that each letter carries an emotional coloring for a person. So, the letter K at the beginning of the name of the company promises reliability, Z - is associated with something evil, but strong. The letters X, W, U - are considered "sad" and "dull", and D and A - cause joy and positive emotions.

Name Examples

If you are going to occupy a certain niche in the market, you need to consider your target audience.

When choosing a name, speak with the buyer in his language.

Respectable ladies are unlikely to want to visit a Japanese cuisine restaurant called Sushi Mushi, and the Silent Evening Cafe will not attract young people.

Therefore, choosing a name for a restaurant, studio or construction company, first of all decide who you will work with.

Constructionthe company, depending on the field of activity, may bear the names:

• My castle
• Elite - Build
• Marvelous House
• Guarantor
• EcoStroy
• Reconstruction
• Master OK
• Monolith Stroy

Legalthe following names are suitable for the company:

• Advisor
• Themis
• Lawyer
• Expert
• Partner
• Consultant

Tourist   the company will attract potential customers through the names:

• Around the world
• Cote d'Azur
• Paradise
• Rose of Wind
• Pilgrim
• Oasis
• Globe tour
• Vacation

Tea shop   stand out among competitors by the name:

• Welding
• Real tea
• Tealeaf
• Plantation
• Samovar
• Tea house

Real estate agency   can be called:

• Good choice
• Square meter
• Favorite City
• Cozy house
• House Domych

Children's cafenames fit:

• Sweet tooth
• Far Far Away kingdom
• Fairy tale
• Planet of childhood
• Karapuzik
• Chocolandia
• Yummy

Of course, the name itself will not bring profit and glory to your company.

But still, the name is a very important link between you and potential customers.

A correctly selected name is the key to a successful start and subsequent development of the enterprise.

In contact with

Opening your store, it is important not only to think over the assortment and calculate profits, but also to find a good name for the new outlet. It should not only sound beautiful, but also bring real benefits to your business. We will figure out how to choose the right name for the store, depending on its specialization.

Rules for choosing a store name

The name of the store affects the success of the entire business. Recognition among consumers, their impression and attitude to a trademark depend on it. There are names that magnetically affect customers, and your task is to accurately find this alluring combination of letters or words that a person’s subconscious mind cannot resist.

The name for the store, depending on the budget and size of the business, is invented by its owners themselves, or by hired specialists. For those who want to do on their own, it will be useful to study the rules for choosing a good name:

1. "Brevity is the soul of wit!". For store names, this rule works flawlessly. Well, judge for yourself if you like the store "Sales of Fresh Dairy Products"? But some “Burenushka” or “Cow” sounds quite organic.
2. Do not be confused with thoughts!   The buyer is a harsh and picky people. If the name deceives his hopes, it will cause irritation. The name must match the product. Often for names use foreign words, names. Their use should be 100% justified. So, for example, "Hephaestus" (the god of fire and the patron saint of blacksmithing), is quite suitable for an enterprise selling forged products. But for a store of clothes, products, household chemicals, such a name is completely unsuitable.
3. Easy to remember, just pronounce!   Words that are difficult to pronounce or with a large number of hissing - “Chashushuli”, “Sersheyfa”, etc. If the word is difficult to pronounce, or it is incomprehensible - it simply will not be remembered!
4. Match the name with foreign languages. What are you talking about? There are words that in other languages \u200b\u200bcause ambiguous or even unpleasant associations. When it comes to an online store, this is especially important.
5. Look for the one and only!   Need to find a unique name. In any city you can find "Little Mermaid", "Matryoshka", "Leaders", etc. All these names are already boring, but there are still a lot of them. In real life, there is confusion, the face of the store is lost, on the Internet there are difficulties with promotion.
6. You can use words related to the target audience in the title. For example, "Clothes for the Fat," "Products for the Newlyweds," etc. This is not a rule, but rather advice.
7. Let the name "infuse."   Have you got a name? Do not hurry. Let "lie down" a couple of weeks. Through this time, perhaps it will seem less successful. Perhaps, during the discussion of the invented name, a new idea will appear.

Video in an accessible form introduces the viewer to the basic principles of naming. You will learn about ways to create names for a company, brand, store:

Naming is already a science. This is the name of activities aimed at generating good names for stores and any other enterprises in need of attracting buyers and customers.

A lot of effort is devoted to choosing a good store name. Announce contests and brainstorm. But even the most successful name will be useless if the store offers low-quality or too expensive goods. The name is only “bait”, with which it is easy for a potential buyer to “jump off” if there is nothing worthwhile behind a bright sign.

You can get by with free naming - try yourself to try several methods of "generating" a good store name.

We are looking for the way to the heart of the target audience

Let's say you need to come up with a name for an online store. The first thing you should think about is “What is most interesting to my potential buyers?” If your target audience is farmers, play on what is dear to them. Productivity, fattened animal, high milk yield, healthy offspring, etc. If you sell women's perfumes, speak in the name of beauty, magical attractiveness, tenderness, love. Trade goods for youth - use their slang.

Here are some illustrative examples:

• Homeware - “Cozy House”
• Baby Products - My Baby
• Perfume shop - "Charm".

How to determine your target audience? To hit the target, you need to identify it first. Then you can already formulate your appeal to customers.

The audience can be classified:

• By age   - adolescents, youth, able-bodied population, pensioners.
• By gender   - women and men.
• By hobbies and occupation.   There may be goods for fishermen, hunters, farmers, divers - the list is endless.
• By solvency   - medium, low, high, unlimited.
• On a separate line   - Products for children. Here the target audience is parents, dads and mothers.

Having determined the goal, look for words that will affect the strings in the souls of a particular audience. So, a store selling lingerie will be of interest if you call it “Huntress”, “Tigress” ... To please teenagers, read their posts on social networks - there are a lot of words that can be used to name a store selling goods for young citizens . For example - "Rofl", "Lol", "Hype", etc.

Youth slang is unacceptable in the names of stores designed for adults - teenage phrases uniquely scare them away, you need more calm and balanced options.

If - the cost of goods, the main thing you want to play on, you need to hint at the solvency of potential buyers. Names of this type will eloquently speak about low prices: “CollapsePrice”, “DiscountTut”, “AllZaTyshchu”. But in a luxury goods store you can not focus on prices - in its name should be a share of pathos and significance. Only fewer hackneyed consoles such as "Elite", "Lux", "VIP" - this is the day before yesterday.

You can play not only on hobbies, but also on social affiliation. For example - to religion, subculture, etc. To find the right words - work through the relevant information.

Focusing on the product

Do not dwell on the beauty and harmony of the name - in this way you will not find your customers. If the user is deceived in hopes of finding the product he needs, he will leave the site in the first seconds. That is why the name should clearly correspond to the product that is in your store, and which the buyer is looking for. You trade in fish, which means that there should be something “fishy” in the name, you sell car accessories — you need the prefix “auto”. And so for each product.

If the store serves a specific region, it makes sense to indicate this aspect in the name.

If you want to change the product, change the domain name. It is noted that it is much more advisable to open a new web resource than to confuse and lose customers who will be surprised why seeds or beekeeping products are sold in a store together with backpacks or sports shoes.

Good examples:

• Electrical goods - “Bulb”, “Rosette”, “Aladdin's Lamp”.
• Building materials - "StroyDvor", "Construction", "Samodelkin".
• Auto parts - “AutoPark”, “AutoHit”, “Toyotich”.

This technique was invented back in the 40s of the 20th century. The essence of the brainstorming is the search for a solution by the efforts of the team. Several people are tasked with a certain amount of time. In this case, you need to find the name for the store. A company of people together is looking for an option.

The advantages of this approach:

• The one-sided look is excluded - the question is considered from different sides.
• Teamwork allows you not to miss mistakes - to see them in time and recognize.
• The risk of a wrong or mediocre decision is reduced.

How in reality a brainstorming session is held to find a name:

1. Each participant in the allotted time comes up with a maximum of interesting solutions - names.
2. From the lists choose the most suitable.

Friends, colleagues, family members, relatives can be involved in the assault - not a single mind will be superfluous!

The optimal time for generating ideas during a brainstorming session is 15 minutes.

What is the secret of the technique? When all standard solutions are found, the brain will begin to look for non-standard options - the generation of creative names begins. It is among them then that the most suitable name is located.

14 ways to come up with the name of your store

To simplify the search for a solution, you can go through several stages sequentially - dwelling on certain topics. Consider the maximum possible ways to find a suitable name.

Surname and its derivatives

This method is actively used by the most successful companies - just remember the brands Smirnoff, Tinkoff and others. But just do not write the ending "off" - this is archaism. Today we need more creative solutions.

An interesting option is the use of a middle name in the name. For example, the name “Darynich” sounds good - for a gift store. It is necessary to look for something close to the mentality of compatriots.

Another tip - do not use the name. Only a surname. Names are found thousands of times more often, so the Vadim or Max store can only be recognized in a provincial town with a minimum of outlets. And the Internet is out of the question - faceless names quickly disappear from memory.

Using word forms and word combinations

Interests and informative names made up of two words. For example, TruckService is a car shop for trucks, and StroyDecor is a construction car. You can also use the abbreviation for the name - take the first letters of your name, surname.

Brand new word

A similar path was chosen by many famous companies. For example, the words Adidas and Lego were completely new, before that they did not exist. And today the whole world knows them.

Provocative Mistakes

Not the most popular, but noteworthy method. A misspelled word attracts attention. This will cause hysteria in the so-called “grammar-nazi,” but they are an order of magnitude less than users who will distinguish the store from the mass of others. Examples of such “typos” are Jeans Paradise, Tellefon.

Condition - typos and errors must be within reason.

Associations, puns and puns

The bet, as in the case of intentional errors and typos, is made to attract attention. True, it is necessary to act here more subtly, playing on certain strings of the soul of the target audience. “Terry paradise”, “Soft spot”, “Fisheye” - such combinations always attract attention.

Rhyme

Another way to "stand out from the crowd." The task is to find a capacious rhyming name. Well, that kind of "Inexpensive toys." A difficult way, but if you find a successful combination - success is guaranteed. Rhymed names perfectly “bite” into memory.

Let's go all-in

Want to be noticed by all means? You can go all-in and raise rates, giving the store a provocative, hooligan name. The main thing here is not to overdo it - you will have to follow the reaction of the audience to your provocation. An example of such names is "Ah Ued." The meaning of such a name translates as "Ah" - a sigh, "Go away" - to go somewhere. But in the first seconds, the buyer will be in obvious confusion and will obviously be interested in the store.

Foreign words

In a foreign language, in particular in English, many ordinary words sound more harmonious. Well, for example, “Good Water” sounds dry, gray and completely does not remain in memory, but “BonAqua” sounds melodic, stylish.

Fictional surnames

This option combines the last name - invented, and the goods. For example, “Sausages” - sale of meat products, “Pirozhkoff” - pastries, “Tsvetkoff” - sales of flowers, and then on the list.

Names from geography

In the world it is full of beautiful geographical names that can be used with meaning. For example, beer trade is Bayern, grocery is Baikal, etc.

Fairy-tale heroes

Fairy-tale characters always evoke pleasant associations. The main thing is to apply them with meaning. Examples of good names:

• "Three Fat Men" - clothes for the overweight;
• "Gorynych" - sale of forged products;
• "Ryaba hen" - a jewelry store.

A few more ways

If none of the above methods lead to a creative solution, try a few more options:

• Look for the name among the products.   Someone has already racked their brains over inventing names for goods - use someone else's creative.
• Borrow the name of the "dead" brands.   For example, when the company L`Escale was closed, smart people quickly used the ownerless name.
• The last way, if all else fails - hire a neumer. They will come up with a name, using all their professional experience and potential.

The name of the company is an indispensable part of its image. A correctly chosen name helps to find the right customers, helps to take a place in the market and to rebuild from competitors. The ideal name should be original, but not shocking, interesting, but not too complicated, easy to remember and easy to pronounce.

When choosing a name for a company, consider:

• the scope of the company;
• clientele features;
• fashion trends;
• development opportunities;
• competitive environment.

The correct name should attract potential customers. It is very bad if the name of the company is constantly confused with competitors or simply forgotten. It is desirable that the scope of the company immediately understood from the name.

It is important to consider all the nuances.   A good name should be harmonious, look beautiful on a sign, in booklets, on labels. Think about how you will use it in advertising: television, print, virtual.

Too long phrases can be a problem when promoting a company. Note that some letters (w, u) do not look good in the headings of magazines and booklets.

A correctly chosen name should not mislead the consumer. It is desirable that it is not consonant with the names of other companies. In some cases, such a consonance can be perceived as plagiarism. Before registration, the selected name is recommended to be checked in the state registry.

Names are fashionable. For example, lush names with the inclusion of foreign words, popular in the 90s, are no longer relevant. Abbreviations and names made up of the names of the founders are also unpopular.

How to register an LLC yourself and what documents are required for this, you can read

How to choose a name for the company and whom to contact?

Often such naming is accompanied by a choice of logo, company colors, the formulation of the mission of the company.   This method has only one minus - the high price.

Marketing research may also help. They are ordered by agencies or carried out independently. This method is convenient if the company enters the established market with an already formed pool of consumers.

Sometimes success comes from random names that have nothing to do with the scope of the firm. But such examples should be considered as exceptions. Calling the company "Pear" you can hardly repeat the success of Apple.

Company name: examples, list for various business areas

When choosing names, consider the positive or negative experiences of other entrepreneurs. Interesting ideas can be gleaned by simply turning the telephone directory. Such a mini-study will not only help you choose something interesting for yourself, but also explain what trends are relevant in a particular market.

How to come up with a name for construction companies: examples and creative options

Construction companies in the minds of consumers should be associated with reliability, stability, quality. Therefore, simple, clear, easily remembered names are quite appropriate: “Cement”, “Housing”, “MasterDom”.

It is advisable to use not too long words; combinations of several syllables and abbreviations are appropriate: “ZhilDorExpedit”, “StroySib”. The names of construction companies may mention the names of materials, tools, various types of buildings: "Cottage", "StroyTown".

Two-word names are less common in this market, which can distinguish a company from competitors. For example, the builders of economy-class housing will use the name Beautiful Homes, and the companies specializing in suburban real estate will use Suburban Expanse.

A good name for a furniture company: examples and easy-to-remember options

The furniture market is very wide. It is desirable that the specialization of a particular company is clearly traced in the name. This will help attract the target audience. Choose simple, interesting, easy-to-remember names that you can beat in advertising.

Firms specializing in expensive furniture may use the names Trianon, Versailles, Provence, Fashion House, and Interior. The company selling upholstered furniture, the name "Sofa" is suitable, and the center engaged in the sale of kitchens can be called "Cuisines of the world."

However, a name indicating a narrow product group may interfere with expansion.   It will be difficult for the consumer to understand that the Our Doors store sells not only doors, but also orthopedic mattresses and beds.

A successful name can distinguish a company from competitors, make it recognizable and memorable. Maintain a big name with services of an appropriate level, competent staff and reasonable prices.

Name of the company or company: how to come up with and what to consider when choosing which names attract more customers and contribute to the promotion of the business?   The answers to these and other questions are contained in the following video:

A legal entity can be called as you like, although it is customary to use derivatives of a market name, such as an abbreviation or abbreviation. But the official, paper, legal, and well-known business trade names may well differ. This happens if the company, for example, has changed its line of business. Or if a company with that name is already registered in the unified state register of legal entities (USRLE). In the case of individual entrepreneurs, working under a separate name is absolutely natural, since the legal entity is called by the name, surname and patronymic of its creator.

Naming is easy

For a guaranteed good result, it is better to immediately find naming specialists (name development) with a successful reputation and order a service from them. The process is likely to take a long time and will cost a lot of money. Most often, agencies begin to work with research and analysis of the company's market, its target audience. Then the name is developed, checked for originality and, finally, a test is carried out on focus groups. By the time this labor-intensive process takes, the stage of coordinating the final version with the customer should be added. The price of naming varies greatly from region to region, the terms required by the client and the reputation of the agency. If there is not much money, you can use the services of freelancers, taking into account that it is not only cheaper, but also more risky than working with agencies. If there is absolutely no time, money or desire to entrust such an important job to outsiders, it remains to come up with a name on your own.

There are many stories of the birth of a good name for the company during kitchen gatherings with friends or when the founders chose the word by chance. Let us recall at least Apple or a more recent Russian example - the site Slon.ru. But even more stories about creating in the same ways inarticulate and unsuccessful names. Often this is a matter of good taste, creativity, combined with a sense of proportion.

Each decade brings with it a fashion for a particular style of company names. Today it is considered cool to come up with your own sonorous and catchy word. But not everyone thinks this is a good idea. “There is currently a certain confusion with the names in Russian business,” believes Elena Pilkova, director general of the W-communications PR agency. - In the process of finding business partners, you have to spend time understanding what exactly one or another company does. You may notice that companies founded in the 1990s often bear names formed from the names of owners or foreign borrowings. The trend of the 2000s is an attempt to include the scope of its activities in the name. Now we are witnessing the following phenomenon: in an attempt to stand out among the rest, companies come up with absurd names that cannot be explained in any logical way, such as, for example, the intermediary firm Long Hands or Fu and Fa. The name of the company is the first thing its customers and partners face. A competent name allows the company to stand out among competitors. Moreover, you can safely call it an element of the image. This is a business card by which you can get an idea of \u200b\u200bthe scope of its activities. Therefore, the name should reflect or at least hint at what the company is doing, what services it provides. ”

After determining the options that seem most successful, it is worth testing them on friends and acquaintances. They will need to evaluate how nice the name is on the stylistic, phonetic, visual levels. This is especially important if the invented word does not make sense, because then the whole load of perception rests solely on its harmony and spelling. An unreadable or unpronounceable name, as well as too long and overloaded, will not be remembered, and perhaps even read to the end.

We must not forget about the technical aspects. It’s better to google right away if there are companies with the same names in which areas they work, and is it also possible to create a website under a coined name. Ideally, the name should be completely clean. The fewer search engines find pages mentioning a given name, the better. In particular, this will facilitate the promotion of the company's website in search engines.

What the brand name registrar pays attention to

• As much as one would like, the name of the company should not imply or even hint that the organization is state-owned. That is, names that use the words "parliamentary", "prime minister", "legislative", etc., are likely to be rejected during registration.
• You can not use the name for the company if its meaning will distort the actual position and activities of the organization.
• It is forbidden to use obscene language or such words and phrases that will mean that the organization offers obscene, scandalous and immoral services or goods.
• To use such words as “Russia”, “Russian Federation”, the word “federal” and the words and phrases formed on their basis can be used only with the permission of a special government commission. The use of the word “Moscow” and the words and phrases formed on its basis, as well as the names of the districts of the city of Moscow and the words and phrases formed on their basis in the name of a legal entity, is possible only with the permission of the interdepartmental commission of the Moscow government to issue permits for the right to use the state symbols of the city Moscow.

What customers pay attention to

• Usually, the name speaks of the company’s activities, for example, “Mobile Telesystems” or “Russian Post”. This helps the consumer immediately identify the occupation, but it sounds unoriginal. Such a naming model is the most common, therefore, if the competition in the selected business sphere is strong, it is better to come up with something that sets the company apart from the crowd of colleagues. If the demand is so great that there is still enough space for everyone, it is better to immediately declare the proposed product.
• It would be nice to reflect the beneficial features of the company in the name. We can emphasize those characteristics that are of value to the consumer. This is where the results of the analysis of the company and the target audience will be needed. “Leadership”, “reliability”, “speed”, “professionalism” - words that can be used in the formation of the name. For example, “Fast transportation”, “Instant loan”, etc.
• It is sometimes useful to emphasize the geographical origin of a company or product. For example, in the case of mineral water (Essentuki, Narzan, Alushta) or wine, this is only good.However, the use of the name of a city, region or other territory can significantly hinder the company if it wants to expand its activities and increase sales. For example, in Moscow, the electric goods store Obninskiy Svet is unlikely to be successful. However, by the time of expansion, you can rebrand.
• The name should be unambiguous or have only positive connotations. In case large-scale business development is planned or cooperation with foreign partners is already underway, it is worth checking the adequacy of the word in other languages \u200b\u200bin order to avoid possible oddities when the name that sounds great in Russian has a humorous or even indecent subtext in the language of another country. For example, the now popular Korean noodles “Doshirak” was before the renaming was called “Doshirak” in the Russian market (in the Korean language, the letter существует does not exist).
• The name may not make sense at all.For example, if it is composed by a combination of words, their parts or the initial letters of different words, names and surnames. The advantage of such a name for the company is that the resulting word will not have a dictionary meaning and therefore can be applied in any business field. It will also not have limitations in contexts and will be equally pronounced in any language. Finally, it will be an absolutely unique name, which will be an absolute advantage. Google and Yandex are examples of successful use of this method.
• Calling a company with your own name or surname is risky, but possible. It should be borne in mind that in this case the reputation of a businessman works for the company, and the reputation of the company, respectively, for its owner. This can have both positive and negative consequences. For example, it may be difficult to sell a business. Although there are successful examples of names created using this method in the Russian market - “Artemy Lebedev Studio”, “Kaspersky Lab”, “Dymov”, “Tinkoff”, etc.