Internal navigation is a system of signs, indexes, plates in shopping centers and entertainment centers, as well as interior pylons, which helps visitors to shopping centers, business and business centers navigate the premises. Signs and signs can be found both on the streets and inside all kinds of premises: shopping centers, government agencies, office buildings, supermarkets, hypermarkets, banks. Elements of external and internal navigation help to navigate, provide visitors with the necessary information about the location of a particular object, and are also an excellent advertising tool for presenting goods and services.

We will implement a navigation system for a shopping center (TC), a cultural and entertainment center (CRC), a search system for a Business Center (BC), a Shopping and Entertainment Cultural Center (TRCC), a search system for a Sports and Fitness Complex (FOC), a Sports and Fitness Complex (SOC) ). We will develop a navigation plan for such retail premises as a supermarket, grocery store, hypermarket, department store, supermarket. Let's build the navigation structure of the store. We will produce signs for offices and branches of the Bank, door signs and arrow signs for emergency exits from the Office Center. Moscow City Department. We will create interior advertising for the Cash&Carry chain of stores.

Cost of manufacturing navigation (elements), rub.

*Navigation costs are based on the use of optimal materials.
A system of discounts is provided for regular customers of navigation systems.
Special price conditions for advertising agencies and retail chains.

Manufacturing and development of navigation elements

We work with many large shopping centers, developing for them internal and external navigation in the complex that is convenient and consistent with the overall design style of the building. In combination with other advertising media, internal and external signs are an economical and effective means of navigational advertising. They can be placed on the façade of a shopping complex, free-standing structures, as well as inside the building: on walls (information stands, signs), on poles and pendants (indicating arrows) and other infrastructure facilities of the business center. The sign design is typically built around an arrow sign, complete with relevant information or graphics. Signs can be made in the form of a pylon, a sign, a stele, a light box - it all depends on the location and the target audience to which this type of advertising is directed.

Information signs perform two main functions: they provide potential buyers with information about your location and indicate how to find a particular object. Therefore, do not underestimate their importance. External and internal navigation of shopping centers, hotels, and entertainment complexes usually includes a set of standard signs with floor numbers, indications of entrance and exit, children's room, location of toilets, parking, etc.

The production of shopping center signs used to indicate emergency exits is required by any large company or institution. By law, each emergency exit must be equipped with an appropriate evacuation sign; signs must be placed at corridor turning points and along the evacuation routes themselves. Emergency signs usually contain recognizable pictograms and are equipped with arrows.

Street and house signs, as well as any other address signs, can be used not only as a means of orientation, but also for advertising purposes. Designing them using your company logo will form a clear association with the company. In addition, our advertising agency produces illuminated signs that will be visible from afar and will attract the attention of visitors even at night.

An advertising sign often contains not only navigation elements, but also provides brief information about the company - its logo, address and telephone number. Harmoniously complementing orientation signs, advertising signs inevitably attract attention and allow you to effectively use the maximum possible positive aspects of advertising aimed at transport and pedestrian flow of people. Such signs are usually an additional means of outdoor advertising, but they contain many positive aspects:

1. They do not cause irritation because they are not intrusive, unlike conventional signs;
2. They help you navigate, and at the same time indicate the location of your company;
3. They are quite inexpensive to manufacture, and therefore do not require large expenses.

Media facades are increasingly used for outdoor advertising purposes, and it is their feature of dynamically changing information on the screen that has made it possible to become an indispensable assistant in the creation of internal and external navigation systems for large business centers, gas stations, campsites and other facilities in the service and entertainment industry.

You can find such a navigation system in the retail chains MEGA, AUCHAN, IKEA, Magnit, Billa, Castorama, REAL, Selgros Cash&Carry, Leroy Merlin, Seventh Continent, X5 Retail Group and others.

Possibilities of the interactive complex

Interactive complex "TouchInform: Navigator" based on a touch information kiosk and special software.

Ready-made solution "TouchInform: Navigator" is a complex that combines solutions for interactive navigation, information and effective advertising.

Make your shopping, office or exhibition center convenient for visitors!

• Provide information about brands and companies -
  this will allow the visitor to quickly navigate and find the product, service, organization or any other object in the building he needs.
• Get feedback from visitors -
  conduct surveys and questionnaires, find out opinions about the quality of customer service, collect information and replenish the database about your clients.
• Tell us about special offers and promotions -
  post operational information for visitors, announce events in a vibrant interactive format!
• Get profit from the interactive complex - offer new advertising opportunities for tenants.
• Make any of your ideas come true!

NAVIGATION PANEL "TACHINFORM" FOR SHOPPING AND BUSINESS CENTERS

We provide a ready-made solution “TouchInform: Navigator”. It includes a touch kiosk and special software. This allows you to build competent business center navigation, information and advertising.

Modern automated navigation in a business center is an important reputational point. Tenant companies are interested in ensuring that employees and visitors can easily navigate any floor of the premises. You can also integrate marketing tools into the functionality of touch kiosks. Therefore, it is necessary to responsibly select equipment that will greet and guide guests.

INTERACTIVE NAVIGATION IN THE BUSINESS CENTER

We offer touch kiosks with software that allow you to:

• Provide a diagram of the location of offices on all floors.
• Inform about companies located in the building.
• Communicate with visitors using surveys and questionnaires.
• Advertise the services and advantageous offers of companies or the business center itself.
• Implement any design ideas and functional solutions.

A competent navigation system in a business center gives its owner such advantages as:

• increasing the loyalty of current and potential tenants;
• income from the sale of advertising on the monitor;
• creating a stylish image through a laconic touch kiosk.

Choose a navigation kiosk model that suits your business center or consult a specialist on this issue!

INTERACTIVE NAVIGATION IN THE SHOPPING CENTER

The introduction of interactive technologies ensures simple and convenient navigation through the shopping center: using the navigation panel, visitors can easily find the desired store, cafe, cinema, and also receive comprehensive information about the opening hours, assortment, show times, and so on.

The interactive visual index "TouchInform: Navigator" is the optimal solution for shopping and entertainment centers, malls, specialized shopping galleries and other types of complexes.

A ready-made solution based on a sensor information module has an important advantage - wide functionality. Using the navigation bar you can:

• Provide complete information about the shops and companies located in the building.
• Inform about current promotions, sweepstakes and special offers.
• Place advertisements and banners for tenants and partners.
• Broadcast current shopping center news.
• Build interaction with visitors: conduct surveys and questionnaires.

Visitors to the shopping center can quickly navigate the map, see a list of stores by category, find a product using a link, and build a convenient route.

WHAT DOES THE DEVELOPMENT AND IMPLEMENTATION OF A NAVIGATION SYSTEM BASED ON "TACHINFORM" CONSISTE OF?

Our services include:

• Creation of a design plan based on a building inspection and the provided shopping center plan.
• Development of an interactive application and content, as well as filling and entering information into the database.
• Turnkey installation: fast delivery, prompt installation and commissioning of equipment.
• Training in using the new system.

We can also provide you with a convenient tool for filling out the information kiosk structure yourself. So, you yourself, without intermediaries, will develop the optimal solution for your business and quickly master the operating principle of the system.

ECONOMIC BENEFITS FROM USING SENSORY EQUIPMENT

The touch kiosk is a modern alternative to the information desk. Automatic system:

• eliminates the human factor, therefore guarantees the uninterrupted performance of its functions;
• stimulates sales: allows you to quickly find a store and advertises goods/services;
• economically beneficial for the enterprise.

WHY SHOULD YOU CHOOSE OUR PRODUCTS?

Customers appreciate cooperation with us due to the ease of ordering and high quality products:

• easy-to-use systems (management does not require the involvement of programmers);
• ready-made solutions (the navigation complex includes a touch kiosk and software for a specific business center);
• individual approach (we study the client’s needs and the characteristics of the premises in order to select a suitable case and develop optimal software);
• durable equipment (we use impact-resistant Elo Touch Solutions screens);
• FREE demo version of the software (send us a request and get it today);
• technical maintenance (specialists from an authorized service center provide comprehensive support).

It is convenient to contact us by any phone number from the “Contacts” section. You can also order a call back on the website, and we will contact you promptly!

It’s hard to imagine a modern shopping center without a navigation system. The more levels there are in a shopping center, the larger its scale, the more difficult it is for visitors and customers to navigate it. Various formats come to the rescue, from a budget option in the form of a booklet at information desks to a full-fledged interactive navigation system that combines several functions.

Today we will compare examples of the operation of such an interactive navigation system from the point of view of an ordinary visitor in the “Gallery” shopping center and the “Peter Raduga” shopping center.

1) Exterior view of the interactive navigation terminal in the Galereya shopping center.

2) All stores are sorted alphabetically, which is convenient for those who come to the shopping center for goods of a certain brand.

4) Let's go to the screen with the floor plan. At the top of the screen there is a simple and intuitive menu (from left to right): scaling with the “-” and “+” buttons, the “You are here” icon, going to the catalog, searching and switching between Russian and English. On the right side of the screen are all 7 levels of the shopping center from parking lot -2 to the top, 5th floor.

5) Parking, level -1, divided into zones, designated by different colors and letters of the alphabet. I have already given an example of how parking is implemented in the Gallery in my review here (). This helps you find your car in the maze of columns on different levels.

6) We rise to a higher level. First floor. Please note that each retail block is named after the brand that occupies it. The next photo shows this better.

7) Enlarged part of the third floor gallery. The list of brands helps the visitor not only quickly find his way around, but also plan a route to nearby stores of his favorite brands. Here you can see that PUMA is sitting next to Samsonite, and on the other side you can go to Salomon. And you can pop into Nike, which is a little higher diagonally. It seems they have discounts on the previous collection. Let us note that the brain perceives visual information in a split second; the main thing is to help it make the “picture” simple and accessible.

8) And finally, a menu with icons (parking, ATMs, toilets, etc.) with instructions on how to use the touchscreen. The instructions are apparently more suitable for people of the older generation, because young people perceive this form of management without additional explanation.

Conclusions that can be drawn after getting acquainted with this terminal in the shopping center:

A) The information on the screen is placed logically, the names of menu items are intuitive. You can quickly find the store you need or a list of stores by category.

IN) Ease of use: It is convenient to use the touchscreen and the response speed to touch/movement is the same as on a regular phone.

WITH) Help with navigation: The installed system helps the visitor navigate and find the right product, store or service that operates in the shopping center.

Now let’s see how interactive navigation is implemented in the Peter Raduga shopping and entertainment complex.

9) This is what the interactive navigation terminal looks like in the Peter Raduga shopping and entertainment complex.

10) The layout of the elements on the screen looks, to put it mildly, strange. Why is there a wide, half-empty blue field at the top with a lonely inscription suggesting returning to full-screen mode? Menu buttons are scattered across the screen and in order to understand how the search is organized you have to turn on the brute force method. I clicked and saw what happened.

11) Let’s use the search by typing “Shoes” in the search bar. Found 20 stores in the “Footwear and leather goods” category.

12) Type “ATM” and…. Nothing found. Strange. Is there not a single ATM in the entire shopping center? I do not believe.

13) Sberbank is in the list of the “Services and Banks” category, but trying to find an ATM leads to zero results.

14) Let's try to find “gift wrapping”. And again by. But excuse me, there is a tenant of this category on the second floor.

15) This is the gift wrapping. On the second floor. The tenant is already not spoiled by visitors, and it’s also not in the navigation system.

16) Let’s return to the “Services” list, which for some reason was combined with banks. The inscription on the menu was cut off and instead of “can” it turned out to be “ban”. For what reason the “Media Markt” store ended up in the “Services and Banks” category also remains a mystery.

17) And this is what the map of the complex looks like with the request: “Shoes”. Twenty faceless red dots. And then guess for yourself which store each dot represents. Notice how easy it is to find “Cinema Park”, “Sportmaster” and “H&M” - because there is a name that quickly catches the eye on the screen. You can guess that on the white circle with the number 1 on the right side of the screen, the red circle with the number 20 means the number of stores found. It’s not clear what the circle with the inscription “You” to the left of the number 1 means.

Conclusions that can be drawn after getting acquainted with this terminal in the Peter Raduga shopping and entertainment complex:

A) Logic and structuring of information: There is no logic. The information on the screen is placed unsystematically.

IN) Ease of use: The touchscreen is inconvenient to use and the response is slow. For example, you press the letter “C” and instead of one letter, 2 or 3 pop up in a row, you have to delete them. It's annoying.

WITH) Help with navigation: The installed terminal does not help but rather hinders orientation.

• It is better to see the installed system once than to watch 100 beautiful presentations from various suppliers. See how different systems work in different shopping malls and choose an option whose price justifies its quality.
• The menu design, information placement on the screen and its layout should be handled by a specialist. Otherwise, instead of convenience, your visitors will receive a set of puzzles and inconsistencies.
• Before launching an interactive navigation terminal in a shopping center, test it for simplicity, convenience and correct operation.

• information stands - prefabricated mobile structures that allow you to place any information and save money on processing the entire information surface;
• modular signs are structures that include several information signs and signs and are produced in the form of a decorative panel, sign, stele, cantilever structure, etc.;
• signs with the ability to change information - a practical profile with grooves into which posters are inserted;
• hanging signs - used in places where it is not possible to install wall signs;
• end double-sided (flag) indicators - fastened with screws to ceilings and walls at right angles;
• free-standing ground or floor structures - pylons, stands on a leg, floor light boxes, etc., equipped with several information surfaces;
• lighting solutions – information carriers with internal lighting for places that require a light accent to attract everyone's attention.

Wall posters in sales areas

Hanging mobiles in sales areas and at exhibitions

Price tags and price holders

Navigation development

Navigation development

Navigation system development: creative approach with effective results

The wide capabilities of modern printing equipment used by our company allow us to create a full range of printed advertising and information products necessary to ensure and navigation system development. This system is an integral component of most objects and allows you to simultaneously solve several problems:

· visitors and staff get the opportunity to access a simple and understandable layout of the structural components of a given facility, as well as an idea of ​​the most optimal and safe ways to move to them;

· the owners of the complex have the opportunity to focus the attention of visitors on the most important and commercially profitable divisions and departments. The advertising component in the navigation development process is a priority;

· Security is an integral component of such a system. A well-designed plan allows you to optimize the movement of numerous masses of visitors both in operating and emergency modes, avoiding intersections or critical crowding of people.

Objects requiring navigation systems

Our company has extensive experience development of navigation systems for structures for various purposes. We accurately imagine all the target tasks that are focused on the specifics of the complexes. Navigation systems are most in demand at the following facilities:

· transport hubs. Airports and train stations are complex structures consisting of basic passenger services, as well as support, retail, medical and entertainment units. The specificity of these places is the large percentage of visitors from different countries who encounter this object for the first time. This determines the multilingual nature of information boards and signs, as well as their maximum compliance with generally accepted international standards. In this situation, our designers will develop unique but easy-to-understand signs;

· cultural, entertainment and sports institutions. Stadiums, concert halls, and parks have an extensive network of structural units. At the time of various events, a huge number of people accumulate at such facilities, and for the process to be successful, it is desirable to ensure zoning with separated flows of movement. The best option is to develop navigation at the initial stage of design or reconstruction of these structures. This integrated approach allows you to create the most convenient scheme, and designing and manufacturing printed information elements for it will not be difficult;

· shopping malls. The widest range of tools and methods for implementing a visual information system is used when developing navigation for a shopping center. In this case, not only the correct and safe direction of the flow of visitors is ensured and they are informed about the work of support services. An integral component of such a project is the marketing policy of this institution. On the one hand, a buyer, entering a shopping center, must easily find a place with the goods he needs, but at the same time, along the way, he must be given the opportunity to familiarize himself with most of the entire assortment presented. This approach ensures maximum efficiency of the store without being tied to its structure.

Depending on the specifics, a shopping center can either operate under the brand name of one brand or be a complex consisting of separate departments that provide various types of trade, entertainment or food services. In the case of a single sales floor, the development of navigation for a shopping center should be carried out in close contact with merchandising specialists, since product placement is important and can be changed over time. We provide such an opportunity in the project, which allows customers to always find the products they need without any problems.

Elements of the navigation system. Making navigation.

The main elements of the navigation system, created during its development and manufactured by our company, are:

· external and internal signs;

· various signs of travel routes, rooms, zones;

· stands informing about certain types of services or products sold;

· carriers of removable graphic information;

· evacuation schemes, locations of main and emergency exits.

All information is printed with permanent UV-cured ink on a variety of substrates. Honeycomb cardboard is used for portable and temporary stands. For external and stationary elements, plastic or banner film is used. Printing on transparent media for use with backlight is also in demand.

Professionally designed by our designers navigation system will ensure efficient operation of the facility, make the task easier for its visitors and guarantee a high level of safety.