Entrepreneurs all over the world spend several years looking for effective business ideas in search of how to make their first million. But the bottom line is that you don’t need to think much, because the idea of ​​making money in traffic jams can become the basis for a further successful business.

On average, every fourth motorist in Russia spends about half an hour in a traffic jam. As an example, we can consider several successful business ideas that are presented on the KHOBIZ.RU website absolutely free of charge. After all, it is not necessary to come up with something radically new, sometimes it is enough to use an already entrenched, proven business model.

1. Distribution of flyers.

Most advertising companies are targeted at a certain segment of the population. Why not organize your advertising business in traffic jams. What is interesting for all motorists? They are interested in comfortable car repair shops, various car services, car shops. This ad is aimed specifically at car owners. But you can also be more creative. One fitness center advertised itself with the slogan "Better exercise instead of traffic jams." And they also offered discounts at the time of day when traffic jams are most often on the roads.

2. Organization of a car sales business.

The used car market is one of the most developed in Russia. A sufficient number of drivers want to buy a new car and sell the current one as profitably as possible, but a number of factors often interfere - employment, the wrong business site is chosen for advertising, ignorance of where to find a potential client. You can offer car owners to help them sell their car for a fee, namely, to draw up a price list and distribute it to motorists. Among other drivers, there may be those who want to buy a car.

3. Sale of food and soft drinks.

There is no point in writing extensive comments here and this is not a new business idea. A person can deny himself entertainment, rest or other things, but not food or water. And standing in a long traffic jam, the only chance to satisfy the feeling of hunger and thirst is to meet a dealer in these vital products. This is the category of goods that is purchased without much thinking about the price and "cheating".

4. Sale of audio books, films, music CDs, newspapers, magazines.

Goods for leisure and pleasant pastime. You need to occupy yourself with something, to sit idle mentally, not everyone is ready to endure. And here already for every taste - popular literature, crosswords, music, films or just a news newspaper. According to a social survey, 77% of Russians are stuck in a traffic jam, enjoy their favorite music, listen to their favorite radio station. And accordingly, advertising on these radio stations during peak hours is much more expensive than during more “calm hours”.

5. Distribution of invitation cards for events.

It can be various parties in nightclubs, bars, concerts of local bands or world famous performers.

6. Sale of massage mats, portable back and neck massagers.

These can be battery or USB products. The main thing that can be offered to motorists is to relax a bit. Time spent in a traffic jam drags with it physical discomfort. Most often, massage mats are bought by middle-aged women, dealers in traffic jams say. What could be better than a little massage when back pain comes from spending too much time in a sitting position?

As soon as autumn comes to Moscow, motorists have to spend most of their time in traffic jams. Everyone spends this time differently: someone listens to music, someone reads books, and someone wants to treat themselves to a cup of aromatic coffee. Thanks to the idea of ​​enterprising young people, today car owners can buy coffee in Moscow without leaving their cars.

How it all began?

Artem, the administrator of a coffee shop on wheels that works on Andropov Avenue, moved to Moscow from Donetsk 2 years ago. In order to somehow survive, he and his friends decided to open a mobile point for the preparation and sale of coffee. At the moment, the guys work only in one point of the capital. Entrepreneurs say that they have enough money earned to rent an apartment in Moscow, and for some of the “joys” of life.

The roadside coffee shop now employs three girls who serve drinks in traffic jams, as well as a barista. Waitresses receive 25 rubles for their work. from every cup of coffee sold. As a result, their salary depends on the volume of sales. The guys note that during the day they manage to sell 40 - 50 cups. At the same time, the shift takes part-time work, but only 2-3 hours in the morning and evening, when a traffic jam forms on the avenue.

Business for profit or pleasure?

Not far from the coffee house (100 m) there is another coffee house on wheels. However, here the price of coffee is 2 times higher, the sales volume is several times less. The administrator of the outlet is Eduard, who says that his coffee shop manages to sell no more than 30-40 cups per day. Unlike "Donetsk" entrepreneurs, his drink is bought by true connoisseurs of high-quality natural coffee.

The difference between the two points lies in the attitude of their owners towards their business. In the first case, the guys are trying to earn money and perceive their offspring as a business - a source of life. In the second case, the attitude to his occupation is somewhat different - Eduard perceives work as a hobby, which additionally brings profit.

Letter of the law

Since the law considers such trade to be unauthorized, sellers are frequent "guests" of the local government and the police. Such activities fall under Art. Code of Administrative Violations, which regulates the conduct of unauthorized trade. The first fine is 2,500 rubles, the second violation is 5,000 rubles.

Entrepreneurs believe that too tight control of their activities is connected with the desire of the police to protect their business. According to representatives of the legitimate authorities, this activity is very profitable, but it is not. Given the constant fines, the guys barely manage to reduce the debit and credit.

Alexander Kaptsov

Reading time: 7 minutes

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From coffee in traffic jams, on the way to a business meeting, in a short period between current affairs and, moreover, at a very reasonable cost, not a single lover of this aromatic drink will refuse. A mobile point of sale of coffee without seats can provide up to 20-25% profitability, provided that the initial investment is about 300,000 rubles.

Features of organizing a coffee shop

The idea of ​​selling coffee to go is easy to understand. In fact, a point of sale is being created that prepares natural coffee for customers in plastic cups with lids. This design allows you to drink coffee on the way to work or school.

Some entrepreneurs go further: taking advantage of the fact that car owners spend a lot of time in traffic jams in large cities, mobile coffee sales points offer them to please themselves with a hot aromatic drink to pass the time.

In connection with such a variety of business options for the sale of coffee, there are several forms of its organization:

• Firstly , small coffee kiosks, which are located in places with high traffic: near metro stations, bus stops, universities, offices.
• Secondly , counters in shopping and entertainment centers that allow customers to drink a cup of coffee without being distracted from shopping.
• And finally , mobile stalls that most often serve drivers in traffic jams or take part in mass events (festivals, concerts, etc.).

You can organize a coffee selling business on your own or take advantage of franchise opportunities. Its cost is currently about 200,000-500,000 rubles.

Nevertheless, such costs are fully justified, since the entrepreneur receives:

1. Finished rack design.
2. Proven promotion schemes.
3. Loyal audience of buyers.
4. Uninterrupted supply of products.
5. Unique recipe.
6. Business training and consulting.

Important point: Self-organization of a business will be costly in terms of time and effort, but more profitable in terms of financial resources.

Assortment of coffee outlets - what to offer customers?

Particular attention should be paid to the range of drinks offered by the outlet.

It can be divided into three large groups:

• Standard Component - these are traditional varieties of coffee - espresso, macchiato, mocha, americano, cappuccino, latte.
• Exotic Component - coffee with syrups, toppings, additives.
• Additional component - tea, non-alcoholic cocktails.

The range of products can also include small snacks in the form of muffins, muffins, cookies, donuts.

Important point: The coffee shop buys baked goods in ready-made form, since a permit for the production of food products is required for its independent preparation.

How to beat competitors - key business advantages

The main consumers for a coffee outlet are working citizens and students.

What benefits might make them choose to buy coffee to go instead of visiting a traditional coffee shop:

• Price . Since the coffee selling point does not have to bear the cost of renting the premises and maintaining the staff of waiters, it can offer coffee to customers for 15-20 rubles cheaper.
• Convenient location . Customers do not have to waste time looking for a coffee shop - a coffee selling point will serve them in any convenient place.
• Wide range and quality . In terms of the quality of coffee drinks and the possibilities of choice, the point of sale of coffee should not be inferior to coffee shops in the city.
• Promotions and bonuses . In street coffee outlets, economies of scale work effectively. For example, when buying 4 cups of coffee, the 5th is free of charge, etc.

Important point: As one coffee shop pays off, another can be opened, thus forming a network with a good reputation throughout the city.

Organizational issues - registration, equipment, personnel

Initially, the outlet may operate on a patent basis. To do this, she will have to register with the tax authorities as an individual entrepreneur. In the future, you can switch to a simplified taxation regime (STS). No additional business permits are required.

If it is decided to organize the sale of coffee to go, then it is necessary to settle the issue of rent. When creating a street kiosk, you will need to order its assembly in a specialized company.

Important point : If a coffee kiosk is organized on the street, then you will have to take care of conducting electricity. Moreover, in this case, you will need to obtain permits from the fire service.

Particular attention should be paid to the issue of purchasing equipment.

For a takeaway coffee shop, you will need:

1. Trade stand.
2. Shelves and boxes for ingredients.
3. Coffee grinder and coffee machine.
4. Cooling chamber.
5. Blender.
6. Bar inventory.
7. Menu stand.

Important point : If the coffee shop is located on the street, then you will need to take care of installing an air conditioner and a heater (perhaps two in one).

As consumables, cups, straws, napkins are purchased. It is best to immediately place the company logo on the cups: this will help it promote the brand and secure an influx of customers in other parts of the city (when opening new points of sale).

The issue with the staff when creating a point for the sale of coffee to go is solved quite simply: first, you need to hire two workers serving the kiosk in shifts. The salary of employees can be fixed - about 20,000 rubles.

Procurement of ingredients - how to establish supplies

For the full operation of the coffee point, you will need to purchase a certain set of products, including:

• Coffee beans.
• Sugar.
• Cream.
• Syrups and additives.

Obviously, all of the listed products do not belong to the category of perishable, and therefore purchases can be made in advance. The only exception is cream, which can be replaced with dry counterparts.

Important point: Uninterrupted supplies of bottled water from specialized companies should be established.

As for baking, in this case it is worth concluding a contract for the supply of products with specialized workshops that will provide the coffee point of sale with buns, donuts and cookies every morning.

Point of sale promotion - main directions

You can promote a new coffee outlet in quite traditional ways:

1. Conducting tastings.
2. Distribution of leaflets and booklets in crowded places.
3. Activities in social networks.

In the nearest high-traffic area of ​​potential customers from the coffee kiosk (in the foyer of a university or office, at a bus stop, etc., you can place a small banner with advertising.

Financial plan - income and expenses of a take-away coffee shop

The main question that interests most entrepreneurs seeking to create their own coffee stall is the financial benefit, payback, profit that such a business guarantees.

First of all, you should consider the main cost items:

• Purchase of equipment -150,000 rubles.
• Renting an area or installing a kiosk - 30,000-50,000 rubles.
• Purchase of ingredients -30,000-40,000 rubles.
• Staff salary - 40,000 rubles.
• Advertising - 10,000 rubles.
• Registration and taxes - 20,000 rubles.
• Other expenses - 10,000 rubles.

In this scenario, the initial investment will be about 300,000-330,000 rubles.

Traffic jams on the Russian roads of large cities have become a byword. Unfortunately, this problem is relevant in many countries of the world. When you sit in a traffic jam for a long time, late for an important meeting, besides being angry and hungry, you just want to commit suicide ... well, or have a bite to eat.

However, wherever people feel uncomfortable, there will certainly be a place for an original idea of ​​​​entrepreneurship! took the liberty of thinking about it.

If traffic jams are a disgusting evil for road users, then for active entrepreneurs it is a wonderful opportunity to start a promising and unhackneyed business (I have not yet seen anyone selling food to drivers in traffic jams).

The advanced entrepreneur perceives this stalled movement as an inexhaustible huge stream of future customers. You just have to think: what are the needs of drivers and passengers caught in a long traffic jam, and find ways to meet these needs. Here, everyone will benefit from mutual benefit: it will become easier for road users to endure waiting times on the road. Active entrepreneurs get a new source of income for themselves.

Of course, the most cherished desire of drivers and passengers is to quickly get to the place where they planned to go. Naturally, you cannot solve this problem. But to alleviate the sad fate of drivers, making the expectation of movement more comfortable - this is in your power.

A person is designed in such a way that he periodically wants to drink or eat. Prudent citizens take food and water with them on the road. But most people don't think about it. And often many drivers find themselves in a situation where it is difficult and long to get home, but they really want to eat and drink. It is up to you to make this problem easier for them. Offer them drinks and ready meals right in the traffic jam!

Selling food in traffic jams

Put yourself in the driver's seat for a minute: tired after a hard day, he wants to get home as soon as possible. And gets into a long traffic jam. He wants to eat, drink, rest. But will get home only in a few hours

And then you appear - so fresh, friendly, and offer him a delicious appetizing sandwich and a bottle of cool water. It is very likely that he will be very happy with you and will certainly buy the set of products you offer! Now look carefully: how many of these passengers and drivers are in traffic jams every day?! This is a dimensionless audience of your future customers!

Business planning in traffic jams

You have decided to do business in traffic jams. There are several options for this income. You can start trading products in traffic jams yourself. If, on the other hand, you like to lead while reaching more clients, choose a reliable team for yourself. It is rational to invite nice sociable young guys and pretty girls from whom drivers and passengers will be happy to buy food and drinks.

You should also consider the optimal package of products suitable for successful implementation in traffic jams. Products need to be beautifully packaged: sandwiches, chocolate bars, chips. Healthy food is also sold well - bananas, apples, yoghurts, various juices, iced tea, mineral water.

Trading in traffic jams can earn quite solid money. After all, the prices for drinks and food will be much higher than in stores. About like in roadside inexpensive cafes. So, at the cost of a ruddy juicy apple of 15 rubles, it can be successfully sold for 50 or 60 rubles.

Of course, a certain part of the funds will go to pay your salespeople. But the volume of products sold will increase, due to the fact that sellers will make you hundreds of successful sales in a day. The profit received at the end of the month will pleasantly surprise you. A smart entrepreneur will certainly plan what products will be most requested by customers depending on the season.

In winter, hot coffee and tea are in demand. And in summer, cold drinks and fresh fruits will be sold much faster. If you do not know how to change the situation, try to make money on it! Good luck with your traffic jam business!