The state decided to help the unemployed registered at the Labor Exchange. Gives them free of charge 58,800 rubles, or even more, “seed capital”, if they provide some formal business plan based on the idea of ​​their business.

Most often, the thought comes to the mind of such novice businessmen: I will start trading in the market (in the sense, in the bazaar). Of course, before that, a person dealt with the markets only as a buyer. A novice entrepreneur walks around the markets, looks closely, asks traders, negotiates with the administration about renting a place. The idea to trade in the market is increasingly fixed in my head and, finally, is embodied.

At the same time, most newcomers to the marketplace make 10 typical “strategic” mistakes and go bankrupt. Most, but not all. Approximately 1-2 out of ten successfully trade. Too bad, everyone could.

First mistake: you look at what the traders already working there are trading on the market, how they are trading, what is being sold more successfully and you want to be equal to them, trade the same and the same.

From an increase in the number of merchants, for example, sausage, the number of buyers of sausage and money in their pockets will not increase. You have a balance between the number of outlets for specific products and the buyer flow of the market. You will just sit on the same customer stream, "biting off" a share of the proceeds of the old merchants.

You will not receive your share, because you have not yet “overgrown” with enough regular customers. As a result, you will not even have enough from the proceeds to pay for the rent of a trading place. Moreover, the old merchants will play dirty tricks.

It is necessary: ​​to trade not in what is already being traded, but in what is missing in this market for buyers who regularly come here. To do this, ask buyers, observe and think, think.

Three attractive stereotypes in relation to retail markets (bazaars):

• you can find everything here
• here you can safely bargain (discount immediately)
• here for each product there is a "own" seller who can be trusted

And in this “find all” there may be voids. Look for them. But remember: if something is not on the market, this does not mean that it should be traded immediately. Perhaps the old sellers tried it - it didn’t work. Feeling a promising void in the assortment, carefully find out if they have already tried to trade this here?

And one more thing: do you want to be “like everyone else”, becoming part of the “common pattern”, or stand out, be different from everyone? Guess from 2 times: who will pay more attention to buyers?

Second mistake: you want to trade in what you yourself like: “I want to trade in elite teas, sweets, cookies - it's so beautiful! My layout (range) will be better than those of these merchants.

Trading what you personally like is like death. It is necessary to trade in what the market visitors like. In this case, see the "First mistake".

Third Mistake: You want to trade something that you think is not on the market, or very little represented.

The decision should be based on the opinion of the buyers, not yours. To do this, you need to study the buyer, learn, observe him (see "The first mistake"). The desires of buyers may not be to your liking. What do you want: income or satisfaction of your opinion?

Fourth mistake: you do not adequately evaluate the features of the location of the trading place that you were offered for rent in the market.

There are places "through": usually closer to the entrances, on the central aisles; and "impassable": in the side aisles, along the periphery of the market, in dead-end aisles. Places can also be impassable along the central aisles, but at the end of the trading row. Buyers are no longer available. Passing places are always busy. You, a beginner, will be offered only impassable ones.

Everyday goods (gastronomy, bread, cigarettes, for example) or “impulse demand” (household items, stationery, etc.) cannot be traded in impassable places. But it is possible to trade, and successfully, goods of "special" demand and a narrow assortment. For example, “only hunting knives”, or “everything for dog breeders”, etc.

But remember that in order to form the primary flow of "specialized" customers to your "specialized" place, you will need additional advertising already on the streams: a wall poster, a "clamshell", etc., but it's better not to be lazy and distribute simple leaflets at the entrances with advertising for a week your product and location. There is a plus: impassable places have low rents.

Fifth Mistake: You start trading without doing deep and detailed calculations of fixed costs.

Fixed costs are not just rent for a trading space. There is a lot more: a fee for various market services - the use of a cart, or permission to enter your car for unloading; payment to the veterinary laboratory, for the rental of commercial equipment.

Do not forget about the imputed tax once a quarter. So a decent amount is collected on trifles. Plus fines if payment is late for something.

Fixed costs do not depend on the level of your revenue. Even if you didn't sell it, pay it. Will your first month's income be enough?

Sixth mistake: you are guided by optimistic (and even rosy) forecasts for revenue and turnover.

Having polled, or somehow found out the level of revenue and turnover of traders already working on the market, you plan for yourself the same or even higher. Because you think you will be a better trader (see "Mistake Two").

Always consider "pessimistic" projections when planning any business when calculating revenue, turnover, and fixed cost levels. In most cases, in the first three months (place promotion, acclimatization) the net profit is zero. You have to pay fixed costs.

Have a reserve of primary capital in this case. Persistent traders sometimes take other jobs (in the evenings, weekends) to pay fixed costs from their salary while the place in the market is untwisted. And they do it right.

Seventh mistake: you do not adequately assess the cyclical nature of trading to start your business.

For any product during the year there is a cyclicity in trade turnover (by demand). In some months, very high revenues, in others, on the contrary, even a loss. It is necessary to focus not on income per month, but on the basis of the year. For some types of trade, 2-3 months "feed the whole year."

For example, fresh flowers. Experienced traders set aside a portion of the earnings of the "good months" to pay for fixed costs during the "bad months". As you plan your trading, carefully learn about the cyclicality of this commodity.

As a rule, opening trade at the end of spring at the beginning of summer is not profitable. But at this time it is easier to get a good (passing) place in the market and endure it with low trading until the revival in autumn. To give up in the hope of getting a “good” place in the fall is useless for a beginner.

Eighth mistake: you are a beginner, for the first time you open your trading place on the market, but you do not trade yourself, but hire a seller.

It is also like death. First, you will never learn to understand the intricacies of bazaar trading. Secondly, a hired seller is poorly motivated to "catch buyers" when promoting a new place, and generally keep a smile on his face.

The percentage that you promised him does not mean anything if the seller simply does not have the ability to promote the trading place. And sellers with abilities have long been attached. Thirdly, there is a whole business: to be hired by such newcomers in order to decently plunder and disappear.

The ninth mistake: you do not calculate the amount of working capital required, taking into account the "Parete's law".

Do you know such a law? Paret's law says that out of all your products, only 20% of the assortment will bring the main (80%) revenue. The remaining 80% of the assortment provide only 20% of the revenue and can be sold for a very long time. But there is a paradox: without this allegedly unnecessary "ballast" in the form of 80% of the assortment, profitable 20% of the assortment will not be sold. abstruse?

Read thoughtfully several times. Experienced merchants explain this simply: in order to successfully trade, for example, only potatoes, you also need to put a wide range of all sorts of other things on the counter, up to nuts and bottled juice. But only one potato is not traded.

So, enough working capital is needed to buy both the main product and “for the assortment”.

Tenth Mistake: You start a trading business alone.

Without the support and participation of your entire family, or at least one person who loves you, you will not be able to cope. This is the main reason for successful work in the markets for traders of "other nationalities" - the participation of the whole family, from small children to distant relatives.

This is the real business plan.

If you find solutions to avoid making the listed mistakes in your specific case, then these solutions will be a true business plan for you. It would be nice to write down these decisions (how not to make mistakes) and constantly look into the records, correct, supplement. And then you will succeed.

There are many questions, and one of them is the choice of a niche for trading. And it is likely that an unsuccessful choice can only ruin a business that has started. The problem is especially acute in a crisis, when the population is forced to save money, begins to abandon spontaneous purchases and treat purchases consciously.

In 2018, although the rate of decline was reduced (according to Rosstat), the economic situation is still considered unfavorable.

Up to 70% of Russians save on the necessary types of goods: food, clothing, etc. Consumers tend to move away from expensive brands in favor of more affordable ones, more and more people make a shopping list before going to the store. Consumers are more likely to focus on hunting for discounts, and the share of products purchased through promotions is increasing. People are less likely to go shopping and tend to be more strict about spontaneous purchases.

These factors indicate that it is important to take the choice of goods for trade seriously, to study demand in advance, to analyze competitors' offers for a particular product in a particular region. In the face of declining purchasing power, it is recommended to focus on goods with a steady demand: food, clothing and footwear, medicines, personal hygiene items.

E-commerce or brick-and-mortar store?

The unfavorable economic situation intensifies competition, and this creates the need to optimize trade and reduce costs. One possible solution is to move the business online.

Online stores have a number of advantages over classic trading platforms:

There are also disadvantages: additional risks associated with the availability of servers, a decrease in the flow of customers due to the fact that some of the buyers do not like to buy things before they can feel them. Also, some categories of goods are simply not suitable for online trading, for example, food products with a short shelf life.

If the budget does not allow you to start a classic store, an online store is a suitable solution, but no one forbids you to combine the advantages of the two types of sales by organizing your own pick-up points, which will also be engaged in independent trade.

Selling food is an option that will give stability and. The main feature of food products is that they are needed by everyone and always, which means that, regardless of the income level of the population, the change in demand will be minimal.

It is important to take into account the low purchasing power of today's consumers and select the assortment accordingly: the emphasis should be on cheap and in-demand products.

Suitable for this purpose:

• cereals
• meat and fish
• vegetables and fruits
• milk and dairy products
• confectionery

If the budget is not enough to open a full-fledged grocery store, or there is no uncertainty about the opening location, it is recommended to start with a highly specialized store. For example, hot pastries are suitable. This will help to assess the purchasing power of local consumers more accurately. And then, based on the information received, you can slowly expand the range.

Trade in food products will provide income stability, but it is low (on average 20%). Firstly, the reason for this is the high level of competition, and secondly, food products, as a product, are characterized by a high elasticity of demand, which does not allow introducing a large margin. It is profitable to trade products if you manage to find a place in a passable residential area away from competitors, especially large shopping centers. However, there are usually few such vacancies.

At the same time, additional costs associated with the requirements of the SES should be taken into account.

It is necessary to provide:

• cleanliness in the room
• product compliance with all standards
• availability of health books for staff

You can also consider: trade in snacks, coffee, soda. Maintenance of the machine does not require serious financial efforts, but it still depends on a good choice of location.

Also, loose tea and coffee stand out in terms of marginality. The cost of tea allows you to sell it with a markup of 200-300%.

Trade in clothing and footwear

Clothing trading has the potential to allow for high margins. However, for this it is necessary to find suitable suppliers who will provide not only high-quality and cheap goods, but also rarely found on the market. But the search for such suppliers takes a lot of time, and it is risky to send goods that have not been tested by the local market for trade, so most often entrepreneurs sell the same clothes as their competitors. Marginality, accordingly, turns out to be low, but this ensures the stability of demand.

There is seasonality, the assortment will have to be constantly changed. It is also important to take into account changes in fashion and trends, a product can suddenly become very popular, demand will grow by thousands of percent, and in a year no one will remember this product.

In the face of declining real income, it becomes a good option. Such a business will achieve a sufficient level of profitability and payback, and the cost of starting a business is small. Also in small towns there is no strong competition. But there are also disadvantages, a significant part of the audience avoids shopping in thrift stores, others do it furtively and feel a sense of shame, which means that demand will be limited.

In a separate subcategory, children's clothing can be distinguished. Children are constantly growing and need new clothes regularly. Children regularly stain and tear it. Average parents will save on a child last, all this guarantees a stable and high demand for children's clothes and shoes. Accordingly, the average markup in this segment is higher than the average.

Trade in services

One of the highest margin niches is trade in services. Most of the expenses are for equipment, rent and wages. This includes hairdressers, printing houses, repair services, various training courses and many other services.

Before you open a business that specializes in selling something, you need to analyze the market in detail, finding out what is profitable to retail. After all, there is always a chance that the niche in which you planned to take your own place has long been occupied. Or you have chosen not a very suitable product that will not be in the expected demand from buyers. The situation can vary greatly depending on where you live. But it is possible to single out groups of goods that are traditionally popular with the population. We propose to dwell on them.

What is profitable to trade: Food

As a rule, most newcomers to business start their business by selling food products. There is one significant point here: it is imperative to think over the conditions and place of storage of your goods. You may need to rent a warehouse and freezers. It is also necessary to accurately calculate the volume of purchases so that unsold products simply do not rot in the warehouse, or their shelf life has not expired. Such a business will be profitable in cities and large towns, especially if you manage to negotiate direct deliveries with manufacturers.

What is profitable to trade: essentials and personal care products

This category includes products such as soap, matches, toilet paper, detergents, combs, etc. All these products are widely used in everyday life, so they are in stable and steady demand. Places for the sale of such products should be chosen within walking distance from residential buildings.

What is profitable to trade: seasonal items

Such goods include products whose sales peak at a certain time during the year. For example, for swimming they are not in great demand in winter, and warm mittens in summer. In order to succeed in this segment, it is necessary to clearly define the product and the time when people will need it. At the same time, it is advisable to purchase products long before the start of its sale, so that the costs for it are minimal.

What is profitable to trade: clothing, household chemicals, appliances and more

In the 90s, the shuttle business flourished in our country, but today it is practiced only in the border areas. Nevertheless, if you try hard, you can organize the import and resale of any from abroad. Despite the fact that you can make very good money on such an entrepreneurship, it is associated with various difficulties, which lie in the risk of damage to it, currency conversion, etc.

What is profitable to trade in the market

If you are planning to place an outlet in a bazaar or market, then first of all you should look at the assortment of what is already sold by your neighbors, and if possible, do not repeat. In general, cheap and very necessary items of clothing, such as shorts, socks, T-shirts, tights, etc., are in the highest demand. Also, a good profit is brought by trade in inexpensive cosmetics and jewelry.

12Feb

Question asked by Oleg Nikitin:

I welcome everyone! Please tell me what is profitable to trade in the market or in the shops of your city in our time? What can be sold to make it profitable? I've already broken my head.

Hello Oleg!

You are not the only one puzzled by this question. Now it's really hard to find a product to sell because it seems like there's already so much of everything. It is so! But you can try to organize the sales process a little differently or expand the range of some products and you will significantly differ from your competitors. The main thing is to understand.

If you return to the question of what to trade, then no one will give you a definite answer. You need to look at the demand specifically in your city and in general.

There are products that will always be in demand:

• Food;
• Clothes, shoes, accessories;
• Medicines;
• auto parts;
• Hygiene products, household chemicals;
• Etc.

Articles on this topic may help you:

There are also other products that also always sell well:

• Alcohol and tobacco products;
• Construction Materials;
• plumbing;
• Household appliances and electronics (oversaturated market in general);
• Pet food;
• Cosmetics and perfumery;
• Stationery;
• Equipment (industrial and commercial);
• Furniture;
• Toys;
• Etc.

Of all the above, you can sell not only someone else's production, but also start producing something yourself. For example furniture, food, etc. Now small-scale production is again held in high esteem.

The most important thing is not only to find a product for sale, but also to think about how to sell it. You need to be different from your competitors at least in some way, otherwise it will be hard to compete.

Also be sure to read articles on this topic:

What is profitable to sell - 5 options for high-demand products + 5 fashion products + 5 products that are suitable for online trading + useful tips.

If you want to open a business related to trade, then you are probably interested in what is profitable to sell.

This is a completely natural question that arises at the beginning of the entrepreneurial path, because no one wants to work at a loss.

Due to the economic crisis, the purchasing power of the population has decreased, but people still continue to buy goods and use services.

It is for this reason that sales will always be in demand and profitable.

But still, you need to find your niche, analyze demand and set adequate prices, otherwise you can be left with nothing waiting for generous buyers.

How to determine the demand for goods that are profitable to sell?

The opening of any business begins with a market analysis, namely, the definition of demand.

Why is it so important?

Imagine that you find suppliers from whom you buy goods and open a stationary or virtual store.

In anticipation of the first buyers, spend days, and then weeks, and the goods are still lying.

But where are the promised benefits and profits?

Therefore, in order to avoid such a situation, it is necessary to conduct a demand analysis.

Demand Analysis Instructions:

Contact the Internet.

This will be especially true if you want.

To do this, you need to study the query statistics using Yandex Wordstat and Google Trends.

For example, you want to sell educational toys for children.

To do this, type in keywords and check the number of requests.

If the figure is modest, then this means that such a product is of no interest to anyone.

In a scenario with a large number of requests, you have a chance to start selling your toys profitably, but at the same time, this niche can be occupied by many competitors who will interfere.

Conduct a marketing analysis.

To do this, check the supply and demand ratio in the selected niche in your area.

Pay attention to what people are buying and which stores are empty without customers.

Also check prices.

It is possible that they are overpriced for some groups of goods, and therefore the population is not ready to buy them for this very reason.

Decide on your target audience.


Here, analyze the gender, age, purchasing power and location of your future customers.

For example, people from a small town are unlikely to appreciate your desire for elite dishes, where one plate will cost 5,000 rubles.

The same applies to the sale of agricultural machinery in the center of a metropolis.

But if there are a lot of young families with small children in your city, and there are no shops with goods for them, but you see that there is a demand for them, then this is definitely your option, and you can sell them profitably.

Conduct a survey of potential buyers.

Make up a short questionnaire with questions, print out the required number of copies and distribute them to the residents of your city.

Questions should be short and concise so that a person can answer them in just a few minutes.

If you don’t want to bother with leaflets, then just conduct a survey on social networks.

To do this, find the groups in your city and talk to their administrators.

Try a trial placement of contextual advertising on the Internet.

Let's go back to the online store.

Thanks to this method, even before the start of sales, you will be able to understand what is profitable to sell on the Internet.

To do this, create a landing page on the Internet (the user goes to it when they click on an ad), where you place information about the product.

Of course, users will not be able to complete a real order, as they will be notified that the product is out of stock or there is a problem on the server.

But by the number of transitions from the order page, you can analyze how interesting your product is to the public.

What is profitable to sell: 5 categories of goods "increased demand"

This truly catchy phrase accurately demonstrates trade relations.

When the population has certain needs, then someone has to satisfy them.

And seekers of the answer to the question come to the rescue: “What is profitable to sell?”.

And it will be beneficial what the population wants.

High demand items include:

Food.

But here it is important not to miscalculate, if there is one grocery store for every three residential buildings, then this is definitely not an option.

To profitably sell food products, you can choose one of the proposed options:

• opening a store on a busy street or in a new area of ​​​​your city (this is especially true in megacities);
• opening stores with a certain category of goods, where you can offer customers a wide range of tea / coffee, dairy products, pastries, organic vegetables and fruits.

1. Cosmetics, personal hygiene products and household chemicals.

   
   After food, this category of goods is in second place, along with clothing.

   Such goods are quickly consumed, so people must constantly update them.

   If you want to sell them profitably, then look at new brands, as well as those that can only be found on the Internet.

   Clothing and footwear.

   During a crisis, many are looking for an opportunity to save money, so it is profitable to sell inexpensive clothes and shoes.

   As a rule, it is updated more frequently among the population, so you can get regular customers.

   If you are ready for a larger business, and do not want to spend a lot of time and effort on advertising, then pay attention to popular franchises.

   They are profitable to sell, because the kids are growing fast, so parents are forced to constantly buy something new.

   Diapers, hygiene products, baby formulas, bottles and other goods necessary for children are in particular demand.

   Household products.

   This includes everything from small kitchen utensils to furniture and household appliances.

What is profitable to sell now?

Now let's move on to what is profitable to sell today.

Small sports equipment and sportswear.

If you take advantage of what is now the fashion for fitness, you can create a profitable business.

Therefore, feel free to start selling home sports equipment (dumbbells, elastic bands, a stepper, fitballs, weights, etc.), as well as sportswear.

Coffee scrubs and Black Mask.

These products gained their popularity thanks to.

And despite their great number, you can break through if you offer girls new manufacturers or a better price.

Original accessories.

With the right pitch, you can profitably sell phone and tablet cases, backpacks, bags, wallets, hand-knitted hats and scarves, trendy chokers, jewelry, pillows, cups, photo frames, candles, and home decorations.

You will be required to create a certain concept for the chosen direction, and try to offer buyers something that is not yet on the market.

For example, you should not sell bags and wallets that you can buy in a regular store, offer handmade accessories or in a certain style.

Antistress coloring pages (coloring pages for adults).

This is the bestseller of this and last year.

You can really get hooked on these coloring pages, and having decorated one copy, you want to start a new one.

Plus, it's a great gift.

Therefore, look for a variety of options so that the buyer can choose what he likes.

Beard care products.

Again, it was fashion that left its mark here.

Increasingly, on the streets you can see young people and men who are growing a beard.

Therefore, various means for their care are extremely relevant.

Open a small conceptual and stylish store with a wide range of beard care products (oil, gel, wax, shampoo), or create a website selling them.

The second option is even more profitable, since you do not need to pay for the maintenance of a stationary point of sale.

What is profitable to sell online?

The volume of online shopping is increasing every year, because buyers derive only advantages from them:

• no need to go anywhere and look for something,
• you can buy everything that you can’t get in your city,
• there is an opportunity to think it over and find a product at a better price.

Of course, it is profitable to sell clothes, cosmetics, children's, sports and household goods on the Internet.

But in this section I want to talk about those categories that we have not yet touched on.

5 Profitable Items to Sell Online:

Electronic equipment and accessories to it.

This includes smartphones, tablets, e-readers, smart watches, portable chargers, headphones, cases, screen protectors and films.

A markup of 200-400% allows you to profitably sell goods and quickly recoup your investment.

Despite the crisis, people periodically change their electronic equipment, especially since now it can be found for every taste and budget.

Spare parts, cosmetics and accessories for cars.

The constant increase in the number of cars leads to an increase in demand for various components and accessories for them.

And during a crisis, sales on them increase to huge volumes.

This is due to the fact that the population cannot always afford to buy a new car, so they prefer to upgrade spare parts for it.

In addition, not everyone lives in large cities, where there is a huge selection of spare parts, special cosmetics and accessories for the car.

And on the Internet you can find everything you need.

Drones and quadcopters.


Right now, there is a “boom” of products of this kind, as people love entertainment.

By attaching a camera to them, you can view the earth from a bird's eye view, which, of course, attracts people.

The relevance of drone sales on the Internet is due to the fact that initially they could be ordered in foreign online stores.

In addition, it is in the network that there is a large selection of aircraft in different price categories.

Goods for hobbies.

This includes: embroidery, diamond mosaic, items for drawing, scrapbooking and decoupage, and more.

Opening a store with this content is extremely unprofitable, since it is impossible to gather a large number of addicted people in one locality.

LED lightening.

In an era of colossal energy consumption, many are switching to a more economical consumption of light.

LED lighting is 5-6 times more economical than incandescent lamps.

That is why it is so profitable to sell new generation lighting.

By providing a wide range of lamps of different power and price categories, you can satisfy the demand of customers.

To trade goods from China on the Internet,

pay attention to some of the nuances that are outlined in the video:

Remember, only after a thorough analysis of demand can you find out What is profitable to sell now in modern world.

Take your time and look at a few ideas.

Explore each of them in more detail, and choose what you like.

Only in this case you will be able to establish an interesting and profitable business.

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