Victoria Ryabenko

# Online business

Ways and amounts of earnings

Instagram was developed in San Francisco in 2010. Two years later, Facebook bought the app for $1 billion.

Being a blogger is not only fashionable, but also profitable. Instagram is the most convenient platform for developing a public account and a personal blog. Let's see if it is possible to earn money from scratch there.

Today, it is no longer enough to periodically publish random pictures and put emoticons instead of a signature. The profile should have its own theme, an interesting concept and an active target audience. Only in this case it will be possible to earn real money on Instagram without large financial investments.

There are many services that make it possible, without a thousandth audience, to receive additional income on views of publications, videos, comments and likes. Do people make money doing tasks? Yes, but a little. On average, the income on such sites does not exceed 100 rubles per day. Such exchanges are suitable for schoolchildren and students, since this money is enough for pocket expenses.

How to promote and monetize your profile

Many people are concerned about the question of whether it is realistic to start earning so much using Instagram to leave office work. The answer is definitely positive, there are real examples of people who earn several times more on personal accounts than the average worker in a Moscow office. Let's look at income options and calculate how much bloggers earn through Instagram.

Let's highlight the main ways of earning in social. networks:

• advertising posts;
• sale of an information product;
• SMM: promotion and maintenance of other people's profiles.

Content can be selling, entertaining, reputational and engaging. A good profile should include posts of all kinds on popular topics.

What is the most profitable page to create in order to gain a large number of subscribers? Popular bloggers give the following instruction:

1. The main thing is to define your niche. It is better to choose something narrow, no more than 2-3 topics. For example, coffee and London. This is how Katya Jackson defines her niche, she has 23.5 thousand followers.
2. Draw a portrait of your ideal subscriber. The author must clearly understand for whom he writes and shoots, who his reader is.
3. Choose a style and dominant color. Then the profile will look holistic and beautiful.

After that, you can spend time promoting your Instagram profile.

Promote an account

Services for promoting a profile on Instagram

How to make money on Instagram from followers

It remains to find out how many subscribers you need to collect in order to make good money. Advertising in a profile with an audience of 10 thousand costs about 500–600 rubles per post. A promoted profile with a live audience will always be popular among advertisers. From here, there are many services on the network that offer their services for cheating. On average, 1 thousand costs 150-200 rubles, and 10 thousand subscribers will cost 1400 rubles. Agree that a fairly inexpensive way to virtual popularity. What's the catch?

It is better to increase the audience gradually, using standard methods:

• subscription to similar profiles;
• using hashtags under each photo;
• commenting on posts on promoted accounts;
• acquaintance and collaboration with other bloggers;
• organization of competitions and raffles.

Unwinding a profile with such methods will take more time, but the result will be very different.

On the other hand, earning money by cheating subscribers to other users can also be a profitable activity. The search for clients is carried out in the same place, you can offer services in Direct. If there are 10 people per day, then the income will average 1,500 thousand rubles per day.

So, from how many subscribers can you still earn on advertising in your personal profile? On exchanges, you can start looking for orders with a thousand followers. On some platforms there is a limit - from 3 thousand. But the cost of the post will be low 40-60 rubles. These amounts, of course, are incomparable with how much popular bloggers earn.

How to make money on Instagram from ads

Social networks have long become a platform for business. The main income on Instagram is made on advertising, so let's take a closer look at where to look for customers and how much money you can ask for one advertising post.

Open advertising now annoys and repels everyone, so advertisers promote a product or service through authoritative people, that is, they order a post to those whom the audience trusts. Leaders, in turn, do not openly advertise the product, but simply advise it or share their impressions and reviews. This option allows you to get the greatest response and avoid negative reactions to advertising.

Where to find advertisers

On the Internet, there are special exchanges for making money that bring together customers and bloggers. By registering on the platform, you connect your profile there, add a description and you can start earning.

Plibber - you can log in with any number of subscribers, but you won't be able to search for customers on the exchange. The advertiser himself can write to the blogger if he is interested. Therefore, users can only wait. The average cost of a post is 240 rubles, entertainment accounts with a million audience charge 3-5 thousand rubles for publication.

Blogun is a popular blog and social network monetization platform. On the exchange, you can independently select advertisers and send applications to them.

Sociate - registration on the site is fast. The user can also offer their platform to advertisers.

Epicstars is an online advertising platform for social media bloggers. Instagram ranks first in popularity on the site, most customers place ads there.

Admitad is a large network of affiliate programs (detailed article about the site).

Some platforms have access to the profiles of other bloggers, so you can see how much they earn by advertising products on their page.

How else to make money as a blogger on Instagram

Since everyone can become a blogger today, you need to understand that there is a lot of competition in the instasphere. Anyone who has achieved success in this niche is already actively conducting master classes and seminars, where he tells how to take photos correctly and in what programs to process them in order to collect thousands of likes. This is also one of the ways to earn money.

Today, there is more than one option for monetizing your own Instagram page, so it is difficult to determine exactly how much people earn on a blog in Russia. But we can assume that if you use all possible methods, then the monthly income will easily reach one hundred thousand rubles (with an average blog popularity).

Sale of courses and workshops- this is a good opportunity to increase income, especially if the blog has a large audience.

Participation in events and field trips. This is one of the most pleasant bonuses of a blogger's work. Many organizers specifically invite not only journalists, but also popular bloggers, since on the social network you can instantly get a response from the audience, as well as cover the event in real time (publish stories, make live broadcasts).

Selling photos to other publics. By posting high-quality photos, you can attract not only advertisers, but also thematic groups. For example, a blog about Barcelona wants to publish someone else's photo. This can only be done with the permission of the author. If a blogger is not interested in barter or possible advertising, then he can sell his photo. In this way, you can make good money on your own photos.

An Instagram blog is a platform with potential buyers, but you need to understand that bloggers make money not only from advertising.

How to earn money from likes on Instagram

Additional income from likes is the easiest and lowest paid option. It will be possible to earn no more than 100 rubles per day on Instagram in this way, since for one action they pay from a few kopecks to a ruble.

Services for earning on likes:

• VKtarget ;
• ForumOK ;
• Qcomment ;
• Roboliker ;
• cashbox.

For work, it is better to create a separate profile, as Instagram can block the account due to high activity. After registering and connecting the page, you can start completing tasks. Funds are withdrawn to Yandex.Money, Qiwi or Webmoney electronic wallets.

The BigLike service is perfect for those who want to promote their profile without investment. On the exchange, you can get points for completing simple tasks, and then invest them in the promotion of your own account.

How much can you earn on public Instagram

One option is to maintain a thematic account. There are two options: purchase an already promoted profile with subscribers or start from scratch. The second option will require a lot of investment and time.

It is better to start monetizing an entertainment account when the mark of subscribers reaches 100 thousand. You can get this mark using mass following.

The price for one post varies from 300 to 3000 rubles. This can be seen in the photo.

In order to roughly calculate how much hundreds of thousands of publics earn, let's take the average cost - 1000 rubles per post. There can be from 15 to 20 advertising posts per month, respectively, from one account you can get 15-20 thousand.

Another way is public administration. People create pages, attract an audience, find advertisers, but they do not have time to maintain a page. For this, individual people are hired who post photos and promote the profile. Salary can vary from 10 to 40 thousand rubles per month. This option shows how people earn on Instagram on someone else's promoted page.

Another monetization option is affiliate programs for earning. Any exchange offers referral links through which you can invite people and get good interest on their income.

For example, Plibber offers 30% of the system commission from the referred advertiser and administrator. Blogun gives 25% from the commission of one referral. Users can be attracted not only by the link, but also by placing advertising banners on your site.

Instagram is one of the most promising platforms for making money. Despite the fact that there are a lot of promoted accounts now, you can find your niche and start monetizing. There is always an advertiser for a good profile.

But do not forget that today the content and concept of the blog has come to the fore, so you should work on this more carefully. Of course, ordinary users do not receive as much as, for example, Olga Buzova earns. One post with a star can cost several hundred thousand rubles. What the stars earn on is understandable, they monetize their popularity, which is quite natural. If an ordinary person wants to conduct activities on Instagram, then they will have to invest in page promotion.

29 min. reading

Updated: 05/03/2019

A complete guide will open for you 10 ways to make money on Instagram, using specific examples, it will show how TOP bloggers make money on this social network. Let's analyze the secret techniques and recipes that will help you find a profitable niche and create a profitable Instagram account. We will recommend proven services that the best SMM specialists use in their work to promote their client profiles. We will give step-by-step instructions that will help you get the first money from Insta.

Instagram violently broke into our lives and confidently pushed the social networks that existed in it. Despite the fact that Instagram appeared much later than Vkontakte, Odnoklassniki, Facebook, it now occupies a leading position in terms of the number of users.

The cream is shot by popular singers, actors, presenters, show business stars. Fans are interested in watching them through the application. There are fresh photos and news from their personal lives.

And where there is a large, active audience that regularly interacts with the owner of a popular account, leaving their comments and likes, there are advertisers who are willing to pay for the star to mention their product in their feed.

From here came the easiest and most popular way to make money on Instagram - earnings on advertising. In this article, we have collected 10 different ways to make money on Instagram. To receive money from this social network, it is not necessary to be a show business star. Anyone can earn money.

We tried to prepare exactly such instructions that will be available to an ordinary person who does not have super-talents. After studying the article, you can try on each of the options and understand what suits you best, what you are predisposed to. And then, having chosen the desired path, we will guide you through the steps to the first money.

If suddenly we do not succeed, then we will be extremely grateful if you leave feedback in the comments so that we try to improve this material and add details. Arranges? Then let's get down to business!

A Brief History of Instagram

Instagram is a media social network founded in 2010. Active growth of the audience occurred in 2015. According to the latest figures from the company, the mobile app has been installed by more than 1 billion people on Android devices alone, not counting iOS and Windows.

Initially, it was assumed that Instagram will be a mobile application that allows you to save photos in an album. Over time, the priorities for the development of the social network have changed. Now this is not just a primitive photo album. This is a whole tool for self-expression and business. With many ways to monetize a variety of projects.

Instagram facts

This option is one of the most effective ways to promote your account. At the end of 2017, Instagram released an update with double feeds. It became possible to stream together, simultaneously exchanging the audience.

This function is both an enemy and a friend - depending on whose hands it is used. Instagram algorithms are working to improve content by forcibly disabling uninteresting posts. In order not to fall out of the feed of subscribers, it is enough to follow a few recommendations, which we will talk about later.

The ranking of the feed is affected by the totality of all algorithm parameters that are hidden from users. The main recommendation: fill your posts with useful and unique information that I will read, like and comment on.

3 Media space of active use

More than 4.2 billion likes are placed daily. This indicator represents how actively people use the mobile application.

In the screenshot, you can see that Instagram is one of the ten most popular social networks in the world, as of the beginning of 2018.

4 No full PC version

The developers never created a version for a personal computer. Users were presented only with a web version, which was significantly limited in functionality.

The web version of Instagram looks like this:

5 Instagram is not standing still

On Instagram, there are two scenarios. Either the growth of the account, or marking time and subsequent degradation. It is impossible to stay at a certain stage of development for a long time.

Advantages of Instagram over other social networks

Instagram gives you the opportunity to express yourself to the whole world with the help of photos, videos and interesting texts.

• Audience engagement;
• niche market;
• Fast and affordable monetization of projects.

Important! Engagement (ER) is a parameter that characterizes the popularity of an account. Measured in percentage. Calculated according to the formula:

ER = Likes + Comment's / Reach * 100%

Where, Likes - likes, Comment's - comments, Reach - coverage. A good indicator of ER would be at least 2%.

Online engagement calculation (ER) can be done in the LiveDune service.

We specifically focused your attention on the concept of engagement, since this term will continue to occur regularly, and if you want to master earnings on Instagram, then you first need to familiarize yourself with this important indicator, it greatly affects the profitability of the account, and then we will tell you how and why.

The screenshot shows the statistics of the most popular bloggers, including Olga Buzova. Over 1 million subscribers, a good indicator of ER would be at least 2%.

The following example shows an account with an ER of 8%. Russia has 14-year-old boy who successfully sells kittens abroad. The cost of one copy is 1500 dollars. Since insta is a public social network, photos with his kittens are scattered all over the world, due to the publications of clients. Word of mouth in this case is great for promoting the product. Note that he only has 7,945 followers, but that doesn't stop him from selling animals for an impressive price.

How much do top bloggers earn?

The income of bloggers on Instagram from the CIS countries reaches 10 million rubles. In the US or Canada, this is considered the usual amount of an average blogger.

1 Popular model Alena Esipova maintains a personal Instagram account with 616,000 followers. The main source of income is advertising publications. The average monthly income is about 400 thousand rubles.

2 TV presenter Dom-2, Olga Buzova is the Russian record holder in terms of the number of subscribers. She has over 12 million followers. Earns by posting advertisements. The monthly check is approaching 10 million rubles. One publication for clients costs 400-500 thousand rubles.

3 Sergei Shnurov, a member of the Leningrad group, the owner of a 3 million audience. Account monetization takes place in the form of advertising posts and promotion of your own concerts. According to approximate calculations, 3 million rubles a month come out.

How much can a regular blogger earn?

Here it is not the quantity of the audience that decides, but the quality. For example, it is possible to sell advertising from 1 thousand subscribers. The price for 1 subscriber fluctuates between 1-3 rubles. When creating a small subscriber base of 5-10 thousand, you can count on a stable income of 20,000 rubles per month.

To begin with, we will divide all bloggers into the following groups:

Bloggers' income of up to 100,000 subscribers depends on a competent content plan, which must be thought out in advance. It should include: advertising posts, life hacks, stories, tips. It is very important that photo and video formats alternate, this has a positive effect on engagement. The chosen method of monetization also affects the profitability.

There is a direct pattern between earnings and the quality of the audience. The customer is ready to pay only for a live and active audience. This means that the percentage of engagement for an account should not fall below 2-5%, depending on the number of audience.

To raise the level of engagement, you need to:

• post unique content daily, at least once a day;
• respond to comments on your posts in a timely manner;
• share live stories regularly;
• ask your audience for an opinion on an event, news or story, thus engaging it in a dialogue;
• competently fill out the account profile (more on this in the section “How to start making money on Instagram” - “Step Two”).

In addition, it is important to track statistics using special services and make adjustments. How to do it? This is discussed in detail in the "How to start making money on Instagram" section below in the "Step Five" and "Step Six" paragraphs.

The rules of involvement are:

• up to 10,000 subscribers 8–10%;
• 10,000-100,000 subscribers 6-8%;
• 100,000–1,000,000 subscribers 4–6%;
• over 1,000,000 subscribers 2–4%.

Let's fix it: the engagement of the audience of your account directly affects the amount of your earnings. Just coming up with a beautiful name for your account, making a cool avatar and uploading juicy pictures every day is not enough. Even if you have a million subscribers in this account, but they all react sluggishly to your materials, this will not bring you a lot of money.

If you are thinking about how to make money on Instagram, then first think about how you will influence your audience? How will you get her to interact with you? What content will get more likes and comments? If you have not yet decided on the niche of your future project, then reasoning about the involvement of followers will help you make a decision. We’ll talk more about how you can increase audience engagement later.

Useful fact The average price for the sale of an advertising post is calculated using the formula 2-3 rubles. for 10 subscribers.

Ways to earn money

This article breaks down the top 10 monetization methods:

1. Earnings on affiliate programs
2. Sale of goods
3. Sale of services
4. Account promotion
5. Maintaining and administering accounts
6. Creation and/or sale of graphics, photos, images for business accounts
7. Earnings on likes, subscriptions and comments through special services
8. Accounts sale
9. User photo printing
10. Create or sell stock photos for business accounts

Before choosing a monetization method, study potential competitors. Create an Excel spreadsheet with four columns:

• blogger name,
• number of audience
• monetization method,
• the average number of likes and comments on the last 10 posts.

A proven way to analyze competitors

For example, let's take a group of accounts from the topic: “selling books”. Accounts differ in different ways of monetization, but with approximately the same number of audiences. Our table shows pages with up to ~11 thousand subscribers. To choose the best monetization method, it is enough to analyze 20-30 accounts.

After filling in the table, we see that the @top.book and @kiwi.losk accounts have the best ratio of indicators: the average number of likes and comments with the number of audience. From this we can conclude that advertising publications are best suited to monetize your account in this area.

However, this is not quite true. Perhaps competitors have built the wrong content plan and post posts that do not catch subscribers. Therefore, you should always monitor the ratio of the number of audience and average indicators: likes, comments.

If you sell any products, then you do not need to spam your followers' feed with constant advertising of your goods, products or services. You need to rely on informational and entertaining publications, and organically fit your products between them.

It is important to study the experience of competitors in order to understand how the audience reacts to a particular publication, what catches them, what makes them like and comment on posts. And based on this experience, build your own successful monetization and account development model.

IMPORTANT! Instagram pays only for an active audience. Bots and fakes spoil all profile statistics.

Method 1: Earnings on advertising

Earnings on advertising - will bring tangible income in the presence of a large audience. The essence of earning is simple, from time to time a blogger uploads a photo and a brief description of any product, service, event that was prepaid by the advertiser in his account.

Customers are most often searched for on specialized sites:

The screenshot shows earnings on the Plibber advertising platform.

At the beginning of the journey, users have to look for customers. Upon reaching 50 thousand audience, regular requests for cooperation begin to appear. SMM marketing experts agree that more than 2-5 advertising posts per week should not be posted. This has a negative effect on audience engagement. There are also exceptions. For example, native advertising is used 2-3 times more often.

The screenshot above illustrates the account of the popular model Anastasia Mikhailyuta, who has 132,000 followers. Basically, she publishes photos from life, but she does not forget about unobtrusive advertising posts. In this photo, she kind of hints to her audience so that people are interested and follow the hashtag. Agree, it is not immediately possible to understand that this is an advertising publication. After clicking on #vintagecandella, the user will be transferred to the list of all posts with this mention. And to enter the online store of candles will be an easy task, because. in the top with publications, there will be posts from the official account of this company. Yes, and in many other posts in the search, most likely, the official account of the seller is marked. This discreet way of advertising is suitable for those who sell unique items or services. The number of hashtag mentions should not exceed 1,000 mentions.

Many subscribers imitate their idols, want to be like them. Therefore, we are happy to buy the same candles. That's why advertisers love Instagram and actively promote their products and services there.

Before posting the first advertising post, it is recommended to activate the business mode in the Instagram account settings. This will allow you to track important statistics: engagement, reach, likes and comments. For clarity, it is proposed to read the instructions:

1 Go to the profile settings and select Connect to Company Profile:

2 We are greeted by the Instagram Business Welcome page, where we click Continue. Next, you need to select a Facebook page:

To link a personal Facebook page to an Instagram account, you must enter a password and login from your Facebook profile. There can be several profiles, in which case you need to choose the one that suits you the most, as here:

If there is no suitable profile in the list, you can create a new one. The screenshot below shows the Create Page item.

Then you need to provide contact information. You can choose one thing, such as an email address, or do not specify contacts at all.

After entering the data, Instagram will greet you with the words Welcome! And additional functions will appear in the profile: Analytics and the Promote button.

This data can be edited later. After switching to the company profile, detailed profile statistics open with the following parameters: likes, comments, views, engagement, publication saves, reach.

Statistics need to be analyzed daily. The main parameters reflecting the life of an account are engagement and coverage of the post. Make sure that there is no regression on these indicators. Every day, the numbers of the two key components should grow by 1-3%.

With the transition to a business account, detailed statistics of subscribers will become available:

The screenshot illustrates the audience activity hours.

This screenshot shows that the audience of the account is mainly 25-34-year-old women. The age range acts as a necessary filter to be analyzed.

This screenshot reflects the geolocation of your followers. You can see not only countries, but also cities.

After analyzing age, gender and place of residence, we can draw conclusions about what the audience wants to see. For example, if your main audience is women 25-34 years old from Moscow, offer exactly what they need. It can be both free delivery to Moscow, and publications affecting the events of the capital.

Companies doing business on the Internet are willing to pay for advertising. For example, an account with an audience of 50,000 subscribers will receive an average of 5,000-10,000 rubles per post, depending on engagement rates and post coverage. Before searching for an advertiser, work out the answers to all possible questions regarding your account.

The screenshot shows the prices for an advertising post, depending on the number of subscribers, daily audience growth and engagement:

Method 2: Earnings on affiliate programs

This method rather acts as an additional source of income. Affiliate programs should be implemented under the Target Audience. It is possible to calculate the target audience using statistical data after switching the account to a business profile.

Go to the profile settings using the "Edit" button. Next, paste the link in the Site field. The third step shows the result:

Please note that in the description under the photo, as well as in the comments to the post, you can specify links, but they will be inactive, which means that a person will not be able to click on them and go to the partner store. The follower can only copy the link from the text and enter it manually into the browser, which few people do. Therefore, in order to increase click-through rate, bloggers place affiliate links in the description of their account before posting, and then, at the end of the note, mention that the link to order the book is in the profile. You can only leave a clickable link in your profile.

Now consider the most popular affiliate exchanges:

Method 3: Selling goods

Selling goods is a common way to monetize around the world. It starts functioning already at the first 6-9 posts. When selling goods and services, it is necessary to draw up a content plan. This means that the topics of the posts should be thought out in advance. Selling posts are diluted with informative, fun and useful posts. Subject to the constant development of the account, the business will flourish rapidly.

The screenshot shows an example of how an online store sells bags:

List of current niches:

IMPORTANT! A store without prices is a bad store. The buyer (reader) should see the available price list before their eyes.

Method 4: Selling Services

The screenshot shows examples of business accounts in the service sector:

A case from one's life

A person provides the services of a foreign language tutor. In his profile, he publishes not only selling posts, but also useful training tips. This inspires confidence in the specialist and forms a strong bond between the seller and the buyer.

Method 5: Account promotion

Account promotion is a very popular service. The main goal is the promotion of other people's profiles, various paid and free methods.

An example of a price list for an smm specialist:

Income on the example of a famous blogger

Popular blogger Artem Senatorov has been promoting Instagram accounts for over 3 years. On its page, it sells training courses and consultations. For consultation receives 1-5 thousand rubles. More than 200 thousand are published per month, with a total number of subscribers - 216 thousand.

Pay attention to his avatar. It attracts attention, due to the icon with the broadcast, which you want to click on. This is just a picture, but it attracts interest when it hits the eye in the general Instagram search. This clever trick can be used as an additional method of promoting your account for free.

You can earn money by promoting accounts both by working for yourself and by working for someone else.

• Work for yourself

There are private promoters, as a rule, they are registered as individual entrepreneurs. There are large companies that are engaged in the complex promotion of both Instagram accounts and other social networks, as well as websites.

• Working for someone

Here we are talking about working in the staff of a company that is engaged in complex promotion, as mentioned above, where you will need to promote the clients of this company. Or work in the staff of a company that needs to promote its own products and services.

In the screenshot above, we see that the online store requires a manager to promote company accounts on Instagram and VK, who is ready to pay 25,000 rubles. per month.

The profession of an Instagram promotion manager is mastered in just 1-2 months. The average salary of an Instagram social network manager in Russia is 27,500 rubles.

The screenshot illustrates the average salary level for different cities of Russia, in terms of the location of the employer:

As can be seen from the picture, the highest salaries in this profession are received by residents of Moscow, in the regions the level of salaries is lower.

Method 6: Maintaining and administering accounts

Many businessmen do not have time to maintain an account on their own, or do not have the appropriate knowledge, so they involve assistants for this work.

Administrator duties typically include the following tasks:

• Studying the subject;
• Drawing up a content plan;
• Selection of images and videos;
• Timely publication of posts;
• Spam removal, moderation;
• Publication of photos and videos in live stories;
• Writing a note;
• Putting hashtags;
• Conducting promotions and drawings among subscribers;
• Answers in the comments;
• Interaction with other bloggers for cooperation, joint promotions, etc.;
• Search for informational reasons for subsequent publications.

If you have experience as an Administrator, for example, in the social network Vkontakte, then it will not be difficult to find a job on Instagram. It is best to search by thematic sites and groups in social networks. Income directly depends on the amount of work done.

Note! Many employers, when posting vacancies for an Instagram Administrator, often combine two different professions under this concept: Administrator and Promoter, which we talked about in the previous section. Ideally, own both directions. But you must understand that if we are talking about a large company-employer, then it will be difficult for you to fulfill your duties in a quality manner. Each of these areas represents a large layer of work. But if we are talking about a small company, then it is quite possible that it will cope well with both the administration function and the promotion function.

In order to become an administrator, you need to:

Step 1. Get trained

If you decide to become an administrator, then you need to acquire certain skills that will help you cope with the duties of an Instagram Administrator.

You can learn the theoretical part of the profession for free. On the Internet there is a sufficient number of training video courses and guidelines. If you spend 2 hours every day, for a month, it is possible to acquire basic knowledge with which you can find your first job as an Instagram administrator.

Step #2. Create an account and practice on it

After studying the theory, it is necessary to immediately move on to practice. Get an Instagram account. Perform all administrative duties.

Your task is to hone your skills on your own account. Plus, your account will serve as proof of your skills when applying for a job.

Step #3 Job search

Where to find an Instagram administrator job:

Method 7: Create and / or sell ready-made photos and graphics

Selling photos and various images is an option for photographers and graphic designers with skills in specialized programs: Photoshop, 3D-Max, etc.

What photographers and designers sell on Instagram:

• photo;
• illustrations;
• animated portraits;
• logos;
• caricature;
• avatars;
• drawings.

People who are interested in buying graphics buy: Instagram users, owners of information resources, content managers, account administrators and business owners.

Reason for buying: the need for quality content and the lack of skills in drawing graphic images.

One of the ways to find customers is competitors who did not bother to respond in time to comments-questions from subscribers under their posts.

Also, paid or free ways to promote services are connected for search. For example, such as: mass following, placement of advertising publications with bloggers and popularization through hashtags.

It would be useful to create an account on freelance exchanges, as clients often turn to them in search of a designer.

Here is a list of eligible freelance exchanges:

If you are a photographer, then in parallel with Instagram, you can create an account on one of the popular photo stocks. So you can reach customers not only from Russia, but also from all over the world. Plus, this will give you an additional source of income, since your work will be bought on photo stocks not only for Instagram. From one sold photo or image, you can get from 50 to 5,000 rubles.

See also: How to make money on photo stocks. Interview with a family of photographers who moved to Gelendzhik and sell their photos all over the world.

Here is a list of popular photo stocks:

Underwater rocks

The complexity of the implementation of the method lies in the initial investments. You will need photo backgrounds, decor elements, shooting equipment, lighting and appropriate software on a computer. All this will cost about 150-200 thousand rubles. Income from the business is measured, depending on the volume of sales.

Method 8: Earnings on likes, subscriptions and comments through special services

Social networks and the opportunity to earn money in them have spawned an entire industry of various related services that help in promoting accounts, analytics, collecting data from competitors, etc. So, for example, in the social networks market, the service of cheating likes, subscriptions, comments is in great demand. Ordering such services, as a rule, account holders who are interested in the rapid growth of their Instagram.

Ordering services in most cases occurs through special services that act as intermediaries. They bring customers and performers together in one place. Despite the commission that you have to pay to such services, it is sometimes more profitable than recruiting people yourself, setting tasks for them and monitoring their implementation. In addition, all these services have a user-friendly interface that automates many routine tasks and makes the process of working with performers convenient and fast.

This work is cheap, it costs a penny, since there are a lot of people who want to do it, and the performer does not need any special knowledge and skills.

We have separate detailed articles on this topic, we recommend that you read them:

Method 9: Selling Accounts

The popularity of selling and buying accounts on Instagram is due to the rapid growth of the social network itself. They sell both age accounts with history, content, followers, and new, zero accounts.

They sell, as a rule, because the topic is boring or there is a need for investments for some other, more interesting and profitable project:

The people who buy are those who have free money and want to invest it profitably. Having bought accounts with a live audience on a specific topic, for example, women, then you can “merge” traffic from the purchased groups to some online jewelry store or affiliate programs.

Buyers can also be office workers dreaming of their own business on the Internet. Agree, it is easy to work for hire, save money and buy for 150,000 - 200,000 rubles. an account that will bring you 50,000 rubles. profit per month. Some people don't get this when they work for hire. True, here you need to be very careful and not believe everything that is written in such ads. If you decide to buy such an account, then require proof of income from the seller and carefully calculate everything.

Zero accounts are often used as bots for cheating indicators: the number of subscribers, likes, comments. Purchased bots can be controlled through special programs. But since Instagram and other social networks are able to track bots and periodically ban them, there is always a need for new accounts.

They buy and sell accounts on specialized exchanges, as well as through intermediary guarantors.

Method 10: Print user photos

Photocards are printed using vending machines. One sold photo card gives 50 rubles of net income. The device is installed in shopping, business, office centers, and crowded places.

The payback period of the equipment depends on the traffic and solvency of the audience. According to franchise owners, an average of 6-8 months is a full refund of the money spent in the absence of emergency repairs. It is rational to buy new vending machines, so you get a 2-year warranty period.

How to build a large subscriber base

To form a subscriber base, it is necessary to describe a portrait of the target audience with an analysis of problems, weaknesses and common ground. If you collect a “mediocre” audience that does not belong to a niche, then the result will be mediocre.

Marketing experts, the smm-company Dnative, provide an interesting wording in their report for the beginning of 2018:

“Our team has learned the ins and outs of doing business on Instagram. The criterion for success is the ability to collect high-quality target audience. For example, an account that sells chainsaws should not have 100,000 followers at all. It is enough to declare yourself among the owners of sawmills, and things take a different turn.”

For a good result, you need to follow a few tips. So you will form a foundation in your account for subsequent promotion. In cases from leading SMM marketers, you will find information about the importance of filling out a profile. This section of the article briefly but informatively talks about proven features that experts use to quickly promote an account.

Correctly fill in the biography section

The section with personal information is filled in in accordance with the selected business topic. If positioning is on behalf of the company, then you need to describe your unique selling proposition. Contact information is indicated in any case. The more points of contact for feedback, the better. First of all, when a profile is found, the client will pay attention to the profile picture.

From the description of your profile, the subject of the account should be clear. In summary, the profile should contain:

• avatar;
• Contact details;
• unique selling proposition;
• a link to a third-party source, if any;
• the selected category of activity (in the application settings);
• the location is indicated if you have a store or office and subscribers need to see its location on the map.

IMPORTANT! Make your profile public. To do this, toggle the indicator in the Instagram app settings.

Go to your Instagram settings. Move the “Closed account” slider to the off position:

Regular posting

Optimal posting frequency: 1-2 per day. Accommodation time is selected individually. By default, the best moment is considered: 7-9 am, and 21-23 pm. The formation of a ranked feed on instagram prioritizes accounts that publish unique material daily. Regular posts allow you not to forget about the existence of an account and keep subscribers in good shape.

I have experience managing an Instagram account. Once I took a break for a week. Reach and engagement statistics have halved. Within 2 weeks, I regained my previous results with regular posting. To prevent this from happening, create a content plan. It is advisable to keep at least 20 reserve posts in reserve. They will be needed in case of force majeure.

Responses to comments

Any comment from readers requires a response. You need to work with the audience. There are usually more negative reviews and comments than positive ones. A person who is satisfied with the quality of work will pass by, and annoyed will write angry comments.

If you do not respond to negative comments, a demonstration of weakness and self-doubt appears. Task: defend the position without causing harm to the offender.

Use hashtags in every post

Hashtags are keywords that link multiple posts into the same category. To form a list of niche hashtags, you will need 1 hour of free time.

We create and analyze a list of keywords using the service - Hashtagify. The service is in English. To check the hashtag, simply enter a word or phrase without spaces in the search box.

To find out the frequency of a hashtag, you need to go to the Instagram application and enter a phrase or word of interest into the search. After a moment, a pop-up menu will display the number of mentions for all time.

Create a table in Excel and divide it into 4 main columns (categories):

• low-frequency (100 - 1,000 mentions);
• mid-frequency (1,000 - 10,000);
• high-frequency (10,000 - 100,000);
• top (100,000 and above).

The ideal list includes words from all categories. Attention should be paid to the formation of low-frequency and mid-frequency queries, they are the ones who bring customers who are ready to part with their money.

There are special services for selecting hashtags, for example: https://web.stagram.com/

This service selects the most popular word forms and phrases for the entered word.

IMPORTANT! Re-write the hashtags in your post each time. Copying the same ones will result in a shadowban of the account. Shadowban - blocks the search for your publications for all hashtags. Avoid mass repetition. Combine combinations from the generated table. Optimal quantity: 8-12 pieces, 2-3 from each category.

Post text design

Even if the page looks perfect, the quality of the text plays a key role. The client acts as a reader, and everyone wants to find relevant and useful information on issues of interest.

The text component, according to Instagram regulations, is limited to 2000 characters. In advertising and training text, it is important to reveal the problem and offer a solution. When placing a narrative story or a case from life, the texts end with a concise conclusion.

Break the information into paragraphs, this will protect against unsubscribes, due to the uncomfortable presentation of the material. If you use emoticons, don't overuse them. They are meant to display emotion, not beauty.

Check text for grammar, punctuation, water and spam BEFORE posting. To do this, use the following services:

Photo and video for the post

The ideal content plan combines: photo and video formats.

If a person sells quadrocopters through Instagram, but uploads only photos. Is this a mistake? Of course yes. Show products in motion. Video connects with subscribers and has a positive effect on engagement.

IMPORTANT! Video length limit is 1 minute.

Advertising company development

As soon as the account is brought back to normal in all respects, the question of an advertising campaign arises. There are paid and free ways to promote.

The free ones include:

To paid:

Owners of business accounts devote relatively little time to learning how to promote. For a quick positive result, you need to use the maximum number of points of contact with the target audience. Here, as in cleaning sewer pipes, an integrated approach is important. Opinion of an SMM Specialist

How to make your page popular

For popularity, you will need to display your posts in the TOP by hashtags, regularly appear in recommendations, and use all possible methods of promotion.

Criteria to be followed in order for publications to get to the TOP by hashtags:

Form provocative posts that diverge from the opinion of society. In addition to posts, use information blocks with history and online broadcasts.

IMPORTANT! Live, as well as materials from stories, if desired, are saved in the settings.

Security Rules: What Not to Do to Avoid Being Blocked

Users are required to comply with the established rules of Instagram, or to make violations invisible.

You can get acquainted with the rules of Instagram in the settings:

What is a temporary block for up to 2 weeks?

- Limits exceeded. For each age of the account, different restrictions are suitable.

Limits for accounts older than 6 months:

• Subscriptions + unsubscribes: up to - 60 per hour and 1440 per day;
• Likes: up to 60 per hour and 1440 per day;

If you love photography and love Instagram, I have good news for you. Today, almost anyone can start earning on this social network. Below I will show you five main ways to make money on Instagram with followers, and you can choose what is right for you.

You can have a thousand subscribers or a hundred thousand - it doesn't matter. Each of these methods ALREADY brings people hundreds of thousands of rubles a month. What are you worse? That's what I think, nothing. And then let's get down to business.

How many followers do you need to make money on Instagram?

You can often hear such questions - “I have 2000 subscribers, how much can I earn?” Or - "I have 10,000 subscribers, what can I expect?"

In fact, if you want to know how many followers you need to earn decent money, then there are two answers to this question - short and long.

The short answer is "much less than you think." The main thing is not quantity, but quality. That is, a thousand active subscribers is better than a hundred thousand "twisted" bots that do not show themselves in any way.

There are reasons for this - the low level of competition (so far), the nativeness of advertising (invisibility), and a couple more. We'll talk about this in more detail some other time. For now, let's move on to a longer answer.

How much can you charge for advertising?

Forbes once conducted research among the so-called "influencers" on Instagram to find out how much they earn. According to them, almost all of these influencers - people with a large number of subscribers - charge $ 200-400 for one advertising post in their feed. We are talking, of course, about Western Instagrammers.

But if the opinion leaders in the West are the same as in Russia, then they certainly overestimate their value in such polls. That is, in reality, everything looks something like this - they charge around $ 150 for one sponsored post, but once they were offered 300, and in the end they agreed on 250.

I am not kidding. Every time when it comes to money and the level of earnings, people significantly inflate the numbers. But even a hundred dollars per post is not bad.

Do you think that everything in Russia, as always, is much worse and smaller? And here it is not. I personally know several popular channels where the placement of an advertising post costs from $ 200. And I know this for sure, because we paid this money. And there are more expensive ones.

It all depends on what niche you work in, how many competitors there are, and what exactly you offer to buy for your subscribers. If you really want a lot of money - here's a "simple" recipe for you.

An example of a "golden" niche

Make your Instagram a "success story" about how you lost weight or got pumped up. There is a huge audience in the topic of beauty/health. Almost 100% of people want to look their best. In addition, there are many products in this niche that you could offer. Add also that in Russia there are not so many really promoted channels on this topic yet.

This is what is called the "golden niche". One Western Instagrammer made just such a channel. And now, according to him, he earns £ 500 on a “bad day”. And he earns only on the placement of advertising posts. And this is just one of the five main ways.

And let's, by the way, move on to the five main ways to make money on Instagram.

Top 5 ways to make money on Instagram with followers

Method #1 - Affiliate Programs

This is one of the most common ways to make money online in general. You find products on your topic, get your affiliate link, and then promote it through social media posts.

Every time someone clicks on your link and makes a purchase, you earn a commission. It sounds simple, but in fact there are a number of complexities.

Firstly, on Instagram you can’t just post some links. You can put one active link in your profile description - and that's it. You won't run away. Yes, you can still put links in the photo description, but they will be inactive.

That is, people will have to manually copy them and open them in the next tab. And I have very big doubts that everyone will want to copy your affiliate "refer" along with the link. Thus, earning from affiliate programs here can be difficult. Maybe that's why most Instagrammers prefer regular ads.

Method #2 - Sponsored Posts

Everything is much simpler here. You receive money immediately from the advertiser. And it doesn't matter to you - how many sales will be completely from your advertising (and whether they will be at all).

The only difficulty is that you need to have quite a lot of followers before someone wants to place their advertising posts with you (by the way, in the Instagram world they are usually softly referred to as “sponsored posts”).

If in the case of making money on affiliate programs, you can start with at least a hundred subscribers, then here you will have to “stomp” first, and only then “pop”. Another interesting fact. In fact, any advertisement in any source should be marked accordingly.

But in the West, which is much more developed in terms of various legal things, there have already been several major scandals on this topic. Well-known brands fell into circulation and were forced to pay huge fines for ads on Instagram without proper tags.

Method #3 - Promoting your business

Of course, owning a business is the most profitable activity. There are usually two types of posts here:

1. Happy customers with our product;
2. Backstage life of the company.

If you are promoting some of your product or services, then you may have few subscribers, and still you can make good money from them. Here, the caption to the photo plays a very important role. It is the text that will sell what you want to sell.

At the same time, you need to learn to be not very intrusive so that your text does not sound exactly like explicit advertising. And this can be achieved in different ways. I recommend reading my article on this topic. There I tell one real case from my practice.

Method #4 - Selling Photos

If you are a professional photographer (that is, if you have a camera), then you can sell your creations directly through your account, without resorting to the intermediary services of various photo stocks.

The mechanics here are very simple. You take a cool photo, add a watermark to it, and post it in your account with an offer to buy this photo if someone likes it. But here again we are dealing with an undeveloped legal field.

People in Russia do not like to buy photos, because they can simply be “pirated” from each other through Yandex Pictures or simply from websites. Theoretically, for this they can impose a large fine or even jail. But in practice, I have never heard of such a thing.

And how much do you charge for one photo? How many will you sell in a month? In my opinion, this way of earning is “for growth” for us.

Method #5 - Selling Your Account

This is also an interesting option, which is not so often used yet. You can promote the channel to a certain level, and then offer to buy it.

It is clear that the cost of your account will depend on the number of subscribers and their activity. But there is an approximate order of prices that you can focus on. Here, for example, is a screenshot of one of the most popular exchanges for buying and selling social media accounts.

As you can see, they are asking for about 1 US cent for each subscriber to your account. If you have 20,000 subscribers, you can set the price to $200. If 200,000 - then already $ 2,000.

But keep in mind that serious earnings on the sale of accounts require a serious approach. That is, you will have to make your own small business, where many people will promote several accounts for sale in parallel.

By the way, such activity is also, of course, illegal. But there is no precedent for account sellers to be punished in any way. Yes, and there is no punishment for this yet.

It is possible only in a couple of years, when each person at the time of birth will be sewn into the brain with a unique ID for direct connection to the Internet, which by that time will become one big social network ... Then yes. In the meantime, you can safely buy and sell followers as you please.

What do you need to do right now

The most important thing at the start of any business is to gather your thoughts. Define two things for yourself:

1. Yes, I really want to make money on Instagram with followers;
2. I want to earn in this particular way.

After that, all your actions should be aimed at development in any one specific area. Advertising means a set of the maximum number of followers. Own business means a set of the most targeted and active. Affiliates means that first we select a list of suitable affiliate programs, and then we “sharpen” our account for them.

Don't forget to download my book. There I show you the fastest way from zero to the first million on the Internet (squeezed from personal experience over 10 years =)

See you later!

Your Dmitry Novoselov

* Calculations use average data for Russia

Anyone can start a business on Instagram. Minimum investment, fast learning, remote work. There is only one problem - to choose the right direction in which you can succeed.

Today, Instagram is the most popular social network. It received special development in 2015, and in three years it has turned into a powerful platform for communication, but also for making money. In Russia, this social network is used by more than 25 million users. The main audience is people from 18 to 29 years old. According to statistics, about 60% of users check their feed at least once a day. This is why the business that uses the power of Instagram is so popular and profitable.

Income from a social network can be generated in a variety of ways. You can earn using your Instagram account or by providing services for maintaining someone else's account. The most common way to make money on Instagram is to post ads on your profile. However, this is far from the only way to profit from the popularity of the social network.

The advertising effectiveness of Instagram is increasing every year. Unfortunately, many aspiring entrepreneurs only cling to an idea, but quickly lose motivation. This happens for various reasons: they want a quick return and are not ready to wait, they lack experience, expectations are exceeded, mistakes are made at the start ... To warn against this, we suggest reading general tips for those who want to build a business on Instagram.

Learn the basics of SMM (online promotion) to promote your business on your own. There are special literature, courses, online schools for this.

Do not cheat subscribers. Very often in business recommendations on Instagram you can find advice to get followers. But we want to warn you: this manipulation will not give you any benefit! Firstly, what is the use of an inactive audience if most Instagram businesses are tied to the actions of subscribers. Secondly, cheated subscriptions are visible to the naked eye. If they want to cooperate with you, then cheated subscribers will scare away any adequate person. Thirdly, cheating subscribers is not a free pleasure. You will spend money on a disservice. It is better to use these funds for proper promotion - advertising with bloggers, targeting (we will talk about it in more detail), etc. This will bring you much more benefit.

Attention! Now there will be shocking news - in order to make money on Instagram, it is not necessary to have crowds of subscribers. What matters is not the quantity, but the quality of the audience. And in some areas of Internet business, you don’t have to talk about attracting subscribers at all.

If you want to develop your account, then you need to take care of quality content: useful, interesting posts, good visual design, attractive concept. Creating an Instagram product that many users will like is not so easy. However, if you feel in yourself the strength to do this, then everything can work out. Please note that you can not only maintain a personal blog, but also be the administrator of thematic publics - for example, publish funny videos, book reviews, show business news, news articles from your city, etc. Just do not forget about copyright: when using someone else's material, indicate its author.

Be prepared for the fact that the cash return from the business will not come immediately. In most cases, investing in Instagram pays off over time. You are unlikely to get immediate profit here. Although there are such business ideas in our selection. It is also worth considering that a business on Instagram requires your constant participation. This social network is constantly evolving, the competition is already quite big and continues to grow. An Instagram business is not the easiest thing to do, but it can generate significant income with the right organization.

We will talk in more detail about how to correctly implement 9 ideas.

Idea 1. Selling your products or services

Instagram is a very effective marketplace. There is a very interested, active audience here. Even accounts with a small number of subscribers can promote their product or services, while earning decent money.

What are they selling on Instagram?

Goods: food, clothing and footwear, flowers, handmade products, accessories, decor items and utensils, cosmetics, etc.;

Services: designers, copywriters, webmasters, photographers, artists, psychologists, business coaches, lawyers, programmers, beauty salons, sports complexes, entertainment projects.

Today, almost any product or service can be sold using Instagram. The most important thing is to present it correctly. If you have some kind of hobby, you can sell your work. If you have an entrepreneurial skill, open an online store. If you are a specialist of a narrow profile, for example, a lawyer or a makeup artist, create an account where you will share your experience, give useful advice, and answer questions of interest to subscribers. People are drawn to free information if it's useful. By doing this, you attract new subscribers, inspire confidence in yourself - and in case of real need, your subscriber can turn to you for real help.

Each type of sales-oriented account has different requirements. For example, visual content is important for an online store - the better the photos are, the more attractive the product itself will be. For an account focused on providing any professional and consulting services (legal, medical, psychological), useful texts are much more important. But it's good when the blog combines both components.

In order for your services or products to be in demand, you need to collect your target audience on your blog. Before promoting your account, designing it, and scheduling posts, you must have a clear picture of your subscriber: how old is he? What city does he live in? What does he do? What is his income level? What are you interested in? When you have an accurate idea of ​​your subscribers, it will be easier for you: promote your account, create an offer, determine the price, interact with your audience. These are very important parameters for targeting - an advertising mechanism that allows you to select from the entire available audience only those who meet the specified criteria (target audience) and show ads to it. Currently, targeting is one of the most effective ways of promotion.

How else can you promote your products and services?

Provide them to bloggers on a barter basis: you are a product / service, they are an advertisement for your products.

Organize sweepstakes, contests, promotions, discounts on Instagram.

Use the right hashtags, popular geolocations.

Properly design a profile header with a mention of keywords that will make it easy to find you. For example, if you sell homemade cakes and are located in Saratov, write in the title of the blog "Cakes Saratov" - something like this, potential users will look for such services.

Use targeting - a built-in feature in Instagram business accounts or contact professionals. This is not an exhaustive list of promotion methods. More information about this topic can be found on the Internet - there are many useful materials in the public domain.

Life hacks for selling on Instagram:

Share with your subscribers the process of creating your product. But don't go overboard with details - posts should be entertaining.

Always respond to comments.

Write the price for your product/service. Very often in online stores you can see the magic phrase "write to direct" - this is for those who suddenly want to know the price of products. Lack of price can scare the customer. Firstly, not everyone wants to spend time chatting in direct just to find out the cost. Secondly, it suggests that the prices of this seller are higher than those of competitors. And thirdly, there is a myth that sellers adjust prices, assessing the wealth of a person who asks a question in direct. Your task, as a seller, is to simplify the buying process as much as possible. So please quote the price right now.

Reward your followers. Post their photos with reviews.

This is perhaps the easiest and most common way to make money on Instagram. The only important condition is that you must have enough subscribers to make money on advertising posts. Usually, a pass ticket to this "source" starts from 10 thousand subscribers, however, even with a smaller audience, you can earn on advertising - only the income will be more modest. The main thing is that your entire audience is real, and not artificially inflated by cheating.

Earning algorithm:

• You create an advertising post (this can be a photo or video)
• You insert a branded hashtag, mention or link to promote the brand
• You share it with your audience
• Get money

The scheme is quite simple, but there are a number of important questions that need to be answered.

You will be lucky if clients come to you themselves. This is not uncommon. People look at your account, rate it, make sure that the target audience matches, and write to you. If you want this story to happen more often, then mention this service in your account. Or create a separate account for advertising recruitment. Just do not overdo it with the number of advertising posts. In pursuit of money, you can forget about the quality of content. You can lose a large number of your own subscribers if you overload your profile with advertising posts. So think carefully about this moment.

Today, there are many platforms that help bloggers and advertisers find each other. Adstamer, Epicstar, Sociate are all social promotion services. Here you can find tasks about placing ads in your account and calculate how much you will receive for this. On average, for placing 1 advertising post, you can get from 500 rubles to infinity (it all depends on how busy your account is).

Epicstars. Terms of cooperation: the number of subscribers on the channel must be at least 1000 and it must not contain content that violates the rules of the social network. Commission 20%

Plibber. The conditions of this exchange are as follows: your account must have at least 30 posts and at least 150 followers. The minimum withdrawal amount is 100 rubles. System commission - 15%

adstamer. Commission 10%. The minimum number of subscribers is 1000 people. There are no restrictions on withdrawals.

Labelup. You must have at least 10,000 subscribers and at least 20 posts in the feed. Commission 5%. Withdrawal from 250 rubles

To be honest, the account owner determines the cost of advertising himself: depending on how he personally evaluates his services. But in general, the price is formed based on the number of subscribers. Usually the formula looks like this: 10 subscribers = 1 rub. for advertising. That is, if you have 3 thousand subscribers, then an advertising post will cost 300 rubles, and if 30 thousand, then already 3,000 rubles.

But the founder of Due.com, John Rumpton, calculates the price using a different formula: $ 0.25-0.5 per “like” and $ 1 per comment. You need to multiply this by the average number of likes and comments - that's how you get the price of an advertising post.

Please note that in the first case, the price depends on the recruited audience, and in the other case, on the activity that this audience shows.

The amount of your income will depend on many factors, so we will not promise any specific amounts. However, we note that a blog with an audience of 30 thousand people is able to earn 20-25 thousand rubles per month.

Idea 3. Selling photos

One family always took a camera on vacation, took a lot of “family vacation” photos while traveling, and then sold them on stock sites like Shuttersrock. They say that they made decent money on this and beat off a good percentage of the cost of the holiday.

Here's a real story about how you can make money from photographs. Today, there are many services that bring together a mass content producer and a buyer. You simply register through your Instagram account on the service, mark which photos you want to sell - and make a profit.

Today, this way of making money on Instagram is one of the most popular. How it works?

1. You are looking for a client through the exchange or on your own.
2. Negotiate the price of advertising.
3. Take a high-quality photo at the request of the client and give him the footage.
4. You receive money.

Consider the process of selling Instagram photos in more detail.

1. Foap calls itself "the next wave of stock photos." How it works: You register on the site, create a profile and portfolio of your best images that you would like to sell. For every photo sold, you earn $5. The upside is that you can sell the same image an unlimited number of times.

2. 500px is a photography community with 80 million photos. It is an excellent platform for displaying and obtaining licenses for your photos.

A few nuances that will allow you to sell more on this site:

use 4-5 keywords for each photo. This will help your work find a buyer;

look for and shoot what no one photographs;

3. Twenty20 is a marketplace for selling your Instagram photos. Register on the website or download their iPhone app. Any photo you post is for sale. But the rights to the photo are yours, so you can sell it multiple times.

4. Snapwire - The service encourages you to upload as many high-quality photos as possible. You should use keywords with your photos so they can be easily found. If you upload your photos consistently, you will earn points. Thus, you increase the opportunity to earn more money. Be sure to check out the "Recently Purchased" section. This will allow you to understand what is in demand now.

And in conclusion, some useful tips for those who decide to make money selling photos. First, take natural, not staged photos. Brands hunt for live footage. A Canadian pharmaceutical company once paid $6,000 for 52 photos of friends playing. Second, don't use a square format. Although Instagram initially moved away from square, Polaroid-like frames, the 4:5 portrait format looks more professional.

Idea 4. Account promotion (marketing consultant)

Account promotion is another super popular way to make good money on Instagram. Now many companies that maintain their profiles in this social network need promotion specialists. What is the job?

company profile;

creating content and a content plan that will gather an audience and bring customers;

SEO optimization;

Partnership with other bloggers;

increased activity (likes, comments, replies).

There is nothing difficult in this work. If desired, all skills can be mastered in a month or two. Special courses will help speed up the learning process. Their cost is 6-14 thousand rubles.

How much can you earn? Here are the approximate market prices for some services of the Instagram Marketer:

Account from scratch (creation, promotion) - 10,000 rubles;
Monthly maintenance of Instagram - from 3500 rubles;
Account design - from 1500 rubles;
Targeting advertising (setup and maintenance) - from 7000 rubles.

To draw up a price list and decide what services you can offer to the client.

How to look for clients? Monitor ads on Instagram and vacancies on specialized sites. There are many job offers today.

How to build a sustainable consulting business?

If you are looking for the long term, use the following tips:

Define your target audience precisely. To attract customers, you need to build competent relationships with bloggers in your niche.

Build a portfolio with good reviews. Get started with free help.

Track the time spent on various tasks using various applications and set up processes when you work with new clients.

Give people free information, and then your subscribers will turn into your customers.

Ready-made ideas for your business

Idea 5. Account administration

The idea is close to the previous one, but involves work on creating content. If the promotion specialist works with marketing tools, then the account administrator is responsible for the entire account.

Administrator tasks on Instagram:

regular posting;

photo/video editing;

statistics analysis;

communication with subscribers;

generating new ideas;

creating a content plan;

The main task of the administrator is to maintain the quality of the content.

You can find a similar job on freelance exchanges. You can also personally write your proposal to the blogger by mail.

The average cost of maintaining an account on Instagram is 5-20 thousand rubles. If you manage to find several companies that will be your regular customers, then you can earn up to 60 thousand rubles.

Idea 6. Sell your experience

Suppose you already have an active audience. And if not, go back to the beginning of the article and read about promotion and tips on maintaining an account. Now let's talk about how to create that same product.

How to come up with an original product?

One way is to research books in your niche that are sold on Amazon or Udemy (target the bestsellers). Another way is to study the audience that has formed in your account. You can ask them what they are ready to buy. Find out the problems of your audience in the course of communication.

How much does it cost?

The cost of courses can vary from 1 to 10 thousand rubles. It all depends on your audience, course content, interaction format, etc. By selling your experience on Instagram, you can earn 20-100 thousand rubles. per month. It all depends on how high-quality the product you offer, whether you guess with the needs of the audience and how you advertise it.

Avoidable Mistakes

There are 3 main reasons why you will not be able to start selling courses:

you have no ideas;

you're not sure you're good enough;

you launch the product, but then you find that no one wants to buy it.

How to deal with it? Carefully study the market and consumer needs. Visit a similar course to look at the whole "kitchen" from the inside. Ask yourself the question “What unique information do I have?” - the answer to this question will become the basis for the idea. Before launching sales of courses, it is recommended to test them first - sell someone a stripped-down version for the lowest price, get feedback and draw conclusions.

Idea 7. Print photos from Instagram

All people are already accustomed to storing their photos on electronic media. However, it is difficult to refuse the romance of printed photos. Therefore, services for printing photos from Instagram feel great on the market: they are in demand, they receive a stable income.

Printing photos from Instagram is, on the one hand, an innovative business idea, and on the other hand, it takes us back to the past, to the time when photo printing was relevant and in demand.

A person can print photos from Instagram individually in special machines. Such devices are found in every shopping center.

Another format of this business is the creation of albums from photos posted on Instagram. The user receives a finished photo book - in hard cover, with collages of photos that are selected in advance, in an individual design.

The production of hardcover photo albums with individual design brings a good profit.

In order to provide such a service, you will need to create your own website. A photobook constructor will be available there, allowing the customer to independently choose the design, number of pages, and placement of photos. Thanks to this service, you can literally print your Instagram - with likes, dates, signatures. Website development will cost you about 30 thousand rubles. The same amount will be spent on active promotion on the Internet. Also, do not forget to create your Instagram account, with which you will advertise your services and search for interested buyers.

The second important point in such a business is the search for a printing house where photo books will be printed. To do this, check out the printing houses in your city, make up those. task, find out the prices. You need to choose not just the cheapest printing services. Pay attention to the quality of printing, paper, colors... The success of your business depends on the quality of execution. Before entering into an agreement with a printer, run a test print to make sure of the quality.

The cost of the finished photobook is about 1300 rubles. In the first month, you can receive 15-30 orders and count on revenue of about 40 thousand rubles. The average cost of a photobook for 5 spreads is 230 rubles. This means that the net profit from one sale will be equal to 1070 rubles. Then, with 30 orders per month, the net profit will be about 30 thousand rubles.

Idea 8. Affiliate programs

One of the easiest and most profitable ways to make money on Instagram is to sell other people's products or services through affiliate programs. How it works?

Site work algorithm:

• Registration
• Choosing a partner product or service
• In some cases, you will have to get approval for your Instagram account as an advertising platform.
• Getting an affiliate link
• Placing an advertising post with an affiliate link in your account
• If a user clicks on your affiliate link and purchases a product or service, you will receive a reward.

Today there are many affiliate programs. On the Internet, you can easily find lists of the best partners. These sites provide lists of affiliate programs: Rekl.pro; light; adcombo; CPA. On average, the commission from the sale of one product through the CPA network is 200-600 rubles. You can earn about 20 thousand rubles on affiliate programs. monthly. By the way, you yourself can earn through an affiliate program on your own purchases. How? Find a product, register in an affiliate program, take a link and buy using it. This scheme works in online stores and products participating in CPA networks.

Finally, a few tips for doing business on affiliate programs:

Promote only one product. You'll ask people to click on a link in a bio, where you can only enter one link.

Do not use a product image. People care about results. Show them the product you are promoting in action and how it can positively impact their lives.

Use only relevant hashtags.

Choose products for affiliate sales that are already selling well and getting rave reviews from customers.

Idea 9. Completing tasks

This method can hardly be called earnings - rather, a side job. It does not bring a lot of profit, but it takes a little time and generates income.

How to earn on Instagram with likes?

Register for a special service

Get a task, like like certain pages. With the help of special services, you can earn on Instagram in 3 simple steps: likes, comments, subscriptions. For these actions, people are willing to pay from 1 to 5 rubles.

Complete the task and get a reward.

Here are some of these sites:

vktarget.ru - here you can get 1 ruble just for liking a photo or subscribing. The minimum withdrawal amount is only 25 rubles.

Qcomment.ru - on average, one action here costs 3-5 rubles. With hard work, you can get 500 rubles a day.

Forumok.com - payment for actions - from 50 kopecks to 5 rubles (for more serious tasks, like leaving a comment).

Cashbox - for 1 like you can get from 0.65 rubles.

The amount of money earned directly depends on the generosity of the customer. Average prices are:

per like: 0.6-2 rubles;

for subscription and repost: 1-5 rubles;

per comment: 3-15 rubles.

With this method, you can earn 100-500 rubles a day. And for a month the amount will be 2-10 thousand rubles. But it should be borne in mind that there are not very many tasks laid out. Therefore, it is advisable to register on several such resources at once in order to increase daily earnings.

Summing up

Instagram today is not just a social network for communication, but a real trading platform where you can develop a real business. In fact, there are a lot more than eight ideas for making money on Instagram. You can provide photo processing services, be a Giveaway organizer, analyze profiles, release author's presets for photo processing, provide designer services for creating an account, write custom texts, etc. Therefore, the main thing is to find the niche in which it will be easy and interesting for you to work. In this case, success is guaranteed.

835 people are studying this business today.

For 30 days this business was interested in 347758 times.

A real entrepreneur can make money on everything. Even at the time of year. A seasonal business is ideal for students and those looking for temporary work. Minimum preparation, maximum return.