Business profit is the main indicator of its demand. The profitability of a new car service is on average 25%, then the figure can be increased to 40 - 60%. How to achieve this? We will advise.

From the article you will learn how to ensure high profitability of a car service. We have collected the best advice from practitioners. Their experience is in your hands.

STO Income: Preliminary Remarks

We will discuss several specific conditions for the work of service stations that affect the earnings of a car service.

First, seasonality. The seasonality indicator largely forms the offer of car services. In autumn and spring, the number of orders doubles. The focus is on suspension repairs, oil and antifreeze changes. Tire fitting is relevant only during this period. In winter, demand for body work is high.

Secondly, the analysis of the target audience. Owners of used cars and cars with an expired warranty turn to private car services. To calculate which brand owners will contact the service more often, analyze the sales results of two or three years ago in Moscow. Find out the most popular models. Find “weak spots” in them, that is, parts that break most often. This will allow you to navigate the formation of the current range of services and spare parts.

The share of cars in the capital is growing all the time. At the same time, in the face of a drop in demand for new cars by almost 30%, motorists prefer to buy used cars. This provides high traffic to car services.

We form the main income of a car service

It is no secret that the profit of a business is related to the quality of the services provided and their range. This simple rule is not always observed in practice. Despite the number of car services, most offer low-quality services without a guarantee. Therefore, although the market is saturated, there is virtually no quality supply.

The basic profitability of a car service consists of locksmith work, body repair, tire fitting and diagnostics. Small services start their activities from a locksmith shop. Over time, the business expands by reinvesting profits.

Profit from the system

The list of services may vary depending on the season. However, the wider the possibilities of a car service, the larger the client base will be. It is not enough to provide various services, an integrated approach to their implementation is important. It would seem that this is also an obvious truth.

The systematic offer of services will increase the profit of the service station. The client will return to the car service where they can perform all car repair work.

How it works? For example, if the customer has problems with the electrics, in addition to repairing it, it is advisable to offer computer diagnostics. Body work involves both straightening and painting.

Car service specialization also affects profits

Experienced entrepreneurs are advised to choose any specialization for a car service. This will make your business stand out from the rest. An analysis of the supply market will help you choose a profile that is poorly represented in the selected area.

For example, a car service can provide urgent electrical repairs, or repair of running gear on high-precision equipment. For selected services, reduce the cost, or create a unique offer. Due to this, the income of the service station will increase.

Car service: additional income

The organization of additional income is an important point in the formation of the profit of the service station. We will look at some of the most popular methods. Over time, the extra income can grow into a standalone business.

Sale of spare parts and accessories

Opening a parts store is easy. Thanks to the dropshipping system, it is not necessary to keep all the parts in your warehouse. There should always be hot goods and accessories in stock. Under the order, you can arrange the supply of rare or expensive parts.

It is relevant to create an online store with a pickup point on the territory of a car service. The organization of discounts for regular customers of the car service will increase its popularity.

Waiting area for clients

On a free area or plot of land, a comfortable waiting area for visitors is often organized. Here you can install vending machines or organize a small cafe. Or rent out space for a cafeteria. In the high season, this will significantly increase the average income of a car service.

Tire storage

Tire storage for apartment building residents is a real headache. Seasonal storage services on the territory of a car service solve this problem. In addition, it is highly likely that in the event of a repair, the car owner will be “pulled” to where his goods are located.

Personnel policy

Qualified specialists in car services are worth their weight in gold. This is known to both motorists and entrepreneurs. An experienced specialist has his own permanent client base. Therefore, the selection of personnel directly affects the income of service stations.

Before hiring inexperienced young employees who can be paid less, it is worth thinking carefully. Most likely, such savings will negatively affect profits. The best combination is an experienced master and a student. Wages traditionally consist of a minimum wage and a percentage, so earnings in a car service will be proportional to the work performed.

Obvious unobvious truths

It would seem that everyone knows the listed truths. At the same time, professional car services in Moscow can be counted on the fingers.

As an advertisement. We remind you that our catalog sells car services from owners in Moscow and other cities of Russia. Many offers are characterized by high profitability. Information about profitability and other important characteristics - in the cards of the finished business.

To make a business successful, it is necessary to organize a wide range of services:

• Create comprehensive and exclusive offers
• focus on some type of work, this will make the car service recognizable
• Select masters, motivate and control them

Additional sources of profit can be developed into a separate business. Based on the foregoing, it remains only to notice: how much profit a car service will bring depends on how much effort you put into it.

From year to year, the number of cars on the roads is only growing, the army of motorists is expanding, therefore, the need for quality car maintenance services is increasing.

Therefore, if you are thinking about how to open a service station, and whether this business will bring you income, then carefully evaluate your financial capabilities, analyze the situation in this market and sketch out a business plan for the future enterprise. Of course, a lot of service stations are opening now, but the number of people who want to quickly repair their car is not decreasing, on the contrary, it is constantly growing.

Decide on the type of enterprise

And now let's think about what kind of workshop you can pull.

The first option is a large enterprise, often an authorized service of a certain manufacturer. Here you will need to contact a well-known brand and establish a franchise, that is, you will start working on behalf of a recognizable brand, which will attract customers who are used to trusting a reputable large company. This method requires a substantial financial investment. In addition, you must prove that you can maintain the service requirements approved by the brand holder.

The second option on how to open a service station will cost you less. You simply open a medium-sized business that would satisfy the basic needs of customers in the service: repair, painting, tire fitting, washing. It is possible to organize a small recreation area for clients.

Quite modest in terms of investment and service, the appearance of the workshop is a small station, the owner of which is also a master.

We draw up documents

Having decided on the scale of the future company, think about what organizational form you will choose for your service station. Prepare documents according to these conditions.

For a tiny station, the status of an individual entrepreneur is quite suitable. But a larger business is better to register as a limited liability company (LLC).

While registering your business, immediately register with the tax office. When choosing a taxation regime, it would be nice to get qualified advice from specialists.

Without a certain experience, it is difficult to immediately understand what is more profitable: a patent, simplified taxation or UTII (especially since this form is not applicable to all regions).

Take the time to acquire the necessary licenses for maintenance, lubrication, refueling and diagnostics.

Supervisory authorities

Service stations as a business associated with various man-made risks require appropriate control by the services responsible for security. You will have to obtain permission from the sanitary inspectorate, which checks compliance with basic hygiene standards, and negotiate with firefighters, who will issue their own fire safety regulations.

Yes, and you will be much calmer if your company fully complies with labor protection measures. This is much cheaper than paying out if your employees are injured.

Location

Before you open a service station, you need to coordinate the issue of land lease with the municipal authorities. It is unlikely that you will be allowed to settle in a residential area or a public building. Typically, such enterprises either have to re-equip old production facilities, or rent (acquire property) a land plot and build a building on it from scratch. When choosing a place for yourself, try to cling to the one that is located near the leading highways. The livelier the better. This way you will get customers right away.

room

Of course, the scale of your activity is determined only by you: according to them, you will calculate the required area. You will have to highlight several mandatory zones.

Firstly, it is a production and repair site. Secondly, the administrative part: the place of the head, the dining area, the medical center, the shower room and the toilet. Thirdly, you should separate the customer reception area. Here you need to find a place for paperwork and orders. If you decide to trade in spare parts at the same time, then racks with products can be immediately put up.

In addition, you will need a small storage room where you can keep the necessary materials, equipment, tires, fluids, tools. You can not do without auxiliary technological sections (transformer, heating equipment, pumping, compressor, ventilation and air conditioning systems).

Yes, you will have to take care of the organization of parking.

Installing equipment

So, a start has been made. There is space and space. Now you need to purchase equipment in order to carry out a full service of the car.

What is included in the minimum set:

• a post with a lift (there are models designed for light carrying capacity, and there are those that can completely pull the weight up to 4 tons);
• wheel alignment stand;
• air compressor;
• diagnostic scanner;
• hood;
• transmission rack, jacks, traverses.

Well, those mechanisms and automation that may be needed to provide certain repair, painting and technical services.

Tools for car service

The list of tools that will need to be purchased is much longer. Here are devices for replacing rubber products, attachments, timing belts.

For tire fitting, repair of electrical equipment, engine, gearbox and power and exhaust systems, stands, wrenches, screwdrivers, machine tools, soldering equipment, drills and much more are needed. Work with the suspension will require the installation of a bench vise, racks, and the purchase of an angle grinder (grinder).

Unlike the main equipment, the tool is subject to frequent replacement. Don't skimp on either one or the other. It is wiser to immediately establish contacts with a conscientious supplier who guarantees the quality and service of complex units.

Every day the number of motorists is steadily growing both in large cities and in small settlements. Many of them are busy people who do not like to spend their free time repairing their own car, even if it is simply necessary. For this reason, many drivers are willing to pay any money for car service. So why not make money on it? How to open a car service from scratch? What business plan format should I use?

The idea of ​​opening a service station is very relevant and promising, if it is carried out correctly. To do this, it is best to use a car service business plan with calculations, which we will consider today.

Service sector

At the moment, the car park in Russia has tripled, which has led to an expansion of the structure of the car service market. At the moment it includes:

Private repair services. There are now a huge number of such individual masters; their services are the cheapest, but not always the highest quality.

Single car service. One of the most popular segments of the market, advertising itself due to the ideal combination of "price-quality".

Specialized car services. They work with a certain brand of car, which greatly reduces the number of potential customers, but highlights a clear target audience.

Depending on your capabilities, personal goals and market conditions, you need to choose one of these segments for work.

If commercial transportation is very popular in your city, then it is reasonable to use a business plan for a cargo car service with calculations, an example of which will help determine the average investment.

Private and solo car services are more profitable in terms of initial costs, but their payback may suffer due to serious competition with larger companies. This problem is especially acute in large cities.

Network service stations are best opened in places where there is no popular brand in this area. Here, the main costs will go to advertising promotion of the brand.

The franchise car service is advertised by itself, but for this the owner of the network imposes certain requirements on the businessman, ranging from maintaining a certain appearance of the office, ending with the tactics of selecting each employee. In this case, the business plan (sample with calculations) of a car service may change, since investments in advertising are reduced here.

Analysis of the market situation

A new car service has a good chance of success if it correctly assesses the environment in which it will have to work. In order to choose the right direction of activity, possible specification and territorial location, it is necessary to analyze the market situation, without which the business plan (example with calculations) of a car service will not be relevant.

To begin with, it is worth objectively assessing the number of your competitors, the range of services they provide, their cost and target audience. If you feel that your service station will not be able to compete against the background of neighboring bus stations, you better choose another specialization, there are a number of jobs that you will perform at a higher level or at a lower price, or focus on a particular brand of car that you want to service.

Having learned all the weaknesses of competitors, you can safely use the business plan (example with calculations) of a car service for your own purposes. An approximate calculation of investments will help you navigate the possibility of organizing such a business.

Services provided

The business plan of a car service with calculations, an example of which we are considering, is designed to provide a wide range of services: overhaul of the main components of the car, diagnostics and repair of the electrical part, body and locksmith work, tire fitting, painting and much more. As additional services, it is worth considering the selection and installation of acoustics, alarms, gas equipment, airbrushing, vinyl application, interior upholstery, etc.

The most profitable from this list are repair work with the gearbox, engine, clutch, steering gear. It brings less income, however, it is simply impossible to refuse it.

It is best for workshops to choose a narrow specialization, which will reduce the cost of maintaining the business. However, this tactic can greatly reduce the number of potential customers.

room

After you have decided on the direction of commercial activity, you need to choose the premises in which you will carry it out. At the moment, rent or construction is available for a businessman.

The latter option is used extremely rarely, as it requires the execution of additional agreements with the local administration, waiting for the decision of the commissions and then buying out the rights to rent. Thus, it turns out that the construction itself requires an investment of 600-900 thousand rubles, and the lease of a land plot - about 200 thousand rubles a year for 7-9 acres.

It is cheaper to rent a room, but it is difficult to find a suitable option, since many of them either do not meet the requirements of a businessman or do not comply with fire regulations. If you're lucky, you can rent the required area for service stations for 200-300 thousand per month.

In all cases, the business plan (example with calculations) of a car service should take into account the future size of the workshops and the required area for the tire fitting and electronics departments.

Equipment

In the resulting room, there will be nothing but bare walls, so the next step is the selection of equipment. The main expenses here are spent on diagnostics (90-150 thousand rubles), workbenches (from 20 thousand rubles), a lift (90-120 thousand rubles), large tools (from 140 thousand rubles). Also, do not forget that small tools are also required for work: hammers, vise, side cutters, etc., which can take up to 30 thousand rubles.

In fact, the car service business plan with calculations, the example of which is given here, includes the standard characteristics of the service station, which can be improved by investing more impressive amounts.

Staff

Not only the quality of work and the number of customers, but also the image of the company itself depends on who will work at the service station. Therefore, the choice of personnel should be considered carefully. For a small car service, 2-3 masters, a manager and a customer service specialist are enough. Thus, for a staff of 5 people, the average salary is from 100 to 150 thousand rubles. This amount should also be included in the initial expenses, since at the beginning the business may not bring the desired income.

If the service station will carry a different focus, then the staff should be expanded. So, a business plan for a cargo car service requires at least 10-15 people.

Legislation

The law requires a clear implementation of the prescription regarding the service station. Thus, the operation of a car service should be coordinated with the fire service, traffic police and sanitary and epidemiological supervision. The room in which the work is carried out must be connected to the central sewerage system and located no closer than 50 meters from residential buildings.

Particular attention must be paid to labor protection. The service station is a place of increased danger, therefore, compliance with the labor code, namely the chapters on ensuring the safety of personnel, is required very strictly. It is in the interests of the businessman himself to comply with fire safety rules, not to reduce the area of ​​\u200b\u200bthe premises in order to save money, introduce rules for the storage of combustible substances, and provide employees with uniforms and protective equipment.

Advertising

If the service station does not operate under the wing of a franchise, then it is worth highlighting a separate chapter on advertising in the expense item. Promotion methods include advertisements in newspapers and magazines, distribution of informational flyers, outdoor advertising on banners and in transport, advertising on TV and radio, website design and promotion. Such a complex set can cost 400 thousand rubles. However, in a small service station, you can meet 50-100 thousand rubles a month. Then the costs will gradually decrease, as their own will appear and the so-called "word of mouth" will be launched.

Final count

For those who are thinking about how to open a car service, it is better to use a business plan as a recommendation. Constant changes in the exchange rate, economic events, increased competition can affect the amount of investment required to open a business. At the moment, this is the reality.

The business plan (example with calculations) of a car service includes the following expense items:

1. Initial expenses:

purchase and installation of specialized equipment - 1.5 million rubles;

coordination with other authorities - 50 thousand rubles.

rent of premises - 200 thousand rubles;

salary for employees - 15 thousand rubles.

consumables - 100 thousand rubles.

So, investments in the first month of work will be about two million rubles. If done correctly, the monthly revenue of a service station can exceed 600 thousand rubles, of which about 200 thousand rubles is net profit.

Thus, I was able to answer the question of how to open a car service, even of an exemplary nature.

With the increase in the number of cars in our country, the issue of repair has become relevant. Naturally, you can win and earn money on this simply by opening a car service.

Many people who want to start their own business do not know where exactly you can invest money profitably and what will bring profit. However, there are areas of business that can consistently and consistently make a profit, regardless of the cost of a barrel of oil, fluctuations in the foreign exchange market and inflation. We are talking, of course, about a car service - although this is not an easy task, but at the same time, you can earn good money on it.

People who have cars need repairs all year round. Let it be a small breakdown, but many are in no hurry to fix it on their own, because it would be more profitable to contact the center to specialists and solve all the problems there. You can win on this and receive a constant income from a car service, because all the initial costs are incomparable with profit. It will be enough just to purchase equipment for a car service, find highly qualified craftsmen - and constant cash flows are guaranteed.

It is important to note that before opening such an enterprise, it is necessary to determine the range of services provided. It is best to immediately cover a wide range of activities and provide customers with all car repair services, from tire fitting to engine, gearbox and chassis restoration. Thus, it will be possible to significantly increase profits, keep all specialists busy and eliminate equipment downtime.

If we talk about car service equipment, which should be installed in a modern car service, then first of all it must be of high quality. You should only trust trusted suppliers who provide a wide range of equipment, guarantee its reliability and reliability. As for the number and names of machines and assemblies, any such object must have a wheel alignment stand, lifts (preferably several types), inspection pits, a place for disassembling and repairing motors, as well as tool boxes with a supply of necessary tools. As a rule, this will be enough to provide basic repair needs for customers. Of course, you can additionally install a stand for diagnosing and repairing electronics, balancing rims - this will increase your income.

Car service is a business that will help you get a good income if you approach it wisely. Each car sold is a "potential client", and therefore it is safe to say that service centers and services of masters will remain in demand for quite a long time.

Those who had occasion to turn to car repair were faced with a situation that they had to take a queue, come on a certain day, or look for a specialist.

Not every car service is engaged in the electrical equipment of the car, but in some car service they are better versed in engines.

Goals and objectives of the project to create a car service

The market for car repair services is currently poorly saturated and this trend is only getting worse. But it gets worse for car owners, and for those who are determined to open their own business, this is an occasion to think about new opportunities.

Opening a car service will help to happen in different ways. You can strive to achieve a grand goal in the shortest possible time, for example, to acquire a network of decent car service, but its implementation will require large investments.

There is no need for an accreditation for a car service center, but the demand for their services is so great that the profit ranges from 6 to 12 thousand dollars a month. Even in the quietest month, less than 2 thousand dollars does not happen.

This is due to the fact that a car service center can afford to set prices for services 1.5 times cheaper than in accredited workshops, and the quality of services is in no way inferior to them. Therefore, it is worth focusing on the opening of such an item with the task of achieving the specified level of income in the shortest possible time.

Also, consider now relevant in Russia. And learn interesting ideas for small businesses.

Target market analysis

Over the past 12 years, the number of vehicles in the country has more than tripled. And the situation is on the rise. Every year, about 2.5 million cars are sold in Russia, the lion's share of which is used.

There are more than 320 cars per thousand Russians and this is the 49th place among all countries in this indicator. For example, in the United States, there are 809 cars per 1,000 people. Nevertheless, the Russian car market ranks 7th in terms of the number of cars.

But with car services, everything is much worse. For example, in Moscow there is a shortage of workshops 6 times the required number. On average in the country, this indicator reaches 10. That is, the car service niche is free and needs to be saturated. And this situation is getting worse every year.

Competition assessment

Serious competition is between serious accredited car services and networks of car repair shops. As for the single point of the auto repair shop, the competition here is small. It is very easy to figure out what services are in acute shortage, and on this try to distance yourself very much from other similar workshops.

At large car services, you can use a wide range of services, but the prices there are the highest. As mentioned above, they are not competitors for single car services.

Possible risks

The main risks in organizing this business are unqualified recruitment, which will do a poor job, alienate customers, or worse, damage their car.

It is the auto repair shop that will be fully responsible for its oversight. Once infamous, many customers will be put off, many will prefer to pay more, but want to have guarantees that nothing will happen to their car.

Profitability

In one day, at least 4 cars pass through the auto repair shop. On average, the net income from each of them is at least 1,500 rubles. We receive net income per day from 6 thousand rubles.

In a month, the total income is from 130 thousand rubles with a relatively light workload. The profitability of a car service ranges from 20 to 40%, and depends on many factors.

Estimated Cost Calculation

Renting a room will cost from 20-30 thousand rubles, but it can be several times more expensive. It all depends on the location of the room, its condition. The purchase of equipment will cost:

• car lift - from 60 thousand rubles;
• diagnostic equipment - from 80 thousand rubles;
• tools - from 100 thousand rubles.

In general, it turns out that it is necessary to prepare for equipment from 240 thousand rubles. On the other hand, it can be leased from official suppliers. Then starting this business will be much cheaper. Additionally, you need to plan up to 100 thousand rubles for advertising, furniture, consumables, and coordination of documents. This is the minimum amount you have to pay.

If it was decided to start on a grand scale and the car service is scheduled for 3-4 lifts at once, then the business will have to pay 1–2.5 million rubles or more.

Where to start a business?

Choose a place and a room where you plan to open a car repair shop. While you are looking for premises, talking with its owners, negotiating the price and terms of rent, document the enterprise as an individual entrepreneur or a limited liability company.

Upon completion of the paperwork and after choosing the premises, concluding a lease, you need to bring it to the requirements that are imposed by the sanitary and epidemiological station and the fire service.

The premises must have a reliable water supply, sewer or septic tank. Think about heating - how good it is and how much you have to pay for it. In order to avoid difficulties with the sanitary and epidemiological station, it must be borne in mind that the premises are selected at the rate of at least 5 square meters per employee.

But this does not mean that if there are only four employees, then the premises will be 20 square meters. The optimal size of a car repair shop is within 300 square meters. In addition, it must contain:

• supply and exhaust ventilation;
• daylight;
• inspection pit, walls and floors lined with ceramic tiles;
• shower and toilet;
• clothes lockers.

Before you place a car service, you will have to work out the project documentation and the technological process, which must be agreed with the State Sanitary and Epidemiological Supervision. This organization will issue a permit to put the workshop into operation.

• car parks;
• garage cooperatives;
• gas stations.

Take care of a convenient entrance, which should be at least 5 meters wide. It would be great if there is a small office in front of the workshop where clients will be received. Provide parking spaces for those cars that are waiting in line for repairs or have already been repaired and are waiting to be picked up by the owners.

As soon as the issue with the premises is resolved, we proceed to the purchase of equipment. Its value has been given above. It is recommended that each work station be equipped with one lift. Therefore, if you are planning several work posts, then you will have to purchase so many lifts. And this increases the cost of starting at times. An example of an effective start can be seen in this video:

But in some cases, businessmen get out of this situation as follows. In the workshop, 3-4 working posts are installed, each with a viewing hole, and every second is equipped with lifts or only one lift is installed at all.

But this requires coherence and order among the workers themselves, who agree among themselves. How justified is this approach? It is believed that this can be done at the start, but as soon as the enterprise begins to gain momentum, equipment must be purchased in addition for each workplace.

Simultaneously with the search, purchase, delivery and installation of equipment, engage in the selection of personnel. You can recruit it through recruitment agencies, through acquaintances, job search sites, private ads.

Once the workshop is set up, move on to promoting your business. In order to bring the first customers who would ensure the profitability of the business, you should make yourself known. To do this, car owners need to know that there is a new car service that compares favorably with others.

Come up with a few features that would make motorists seek help from your car service. Advertising can be hung near sleeping areas, garages, gas stations, on roads that often have traffic jams.

Starting in this type of business is recommended with moderate investments in order to take a closer look at it, calculate the real profitability in these conditions and evaluate how much it is worth continuing to invest in its development. You can start with 200-300 thousand rubles and increase your investment to several million.

Moreover, all the income received can be directed to these investments. And if necessary, you can get equipment on credit or leasing. For a working business, credit organizations are more willing to meet halfway, offer favorable conditions than just a novice businessman.