Therefore, a large number of companies engaged in the installation of air conditioners are opening today. At the same time, a high level of supply corresponds to an equally high level of demand.

What do you need to start a business?

The initial investment level does not exceed 150,000 rubles. Most of the amount will be spent on renting office space and a small warehouse. An area of ​​25 sq. m will be enough. The rental price per month will be up to 50 thousand rubles (of course, the price depends on the region and location of the premises).

Then you need to register the activity. The easiest way is to issue an individual entrepreneur. It takes only 5 working days, does not require a large number of documents, from the costs it is enough to pay the state fee. If you contact intermediaries, then you will have to pay from 9,000 rubles, although now there is an Internet service that allows you to register an individual entrepreneur for free.

Opening legal entity(LLC) will be justified only with further promotion of the company. Otherwise it will be unprofitable. As for the taxation system, it is preferable to choose the simplified tax system.

For the sale, installation and repair of air conditioners when registering an activity, you must specify the following OKVED codes(For Russia). All direct and related activity codes are listed here. Attention, the codes are valid at the time of publication of the article (2016).

• 43.22 Plumbing, installation of heating and air conditioning systems
• 42.99 Construction of other engineering structures, not included in other categories
• 43.21 Electrical work
• 43.29 Other construction and installation works
• 43.99.9 Specialized construction works, not included in other categories
• 46.15.3 Activities of agents wholesale trade electrical goods and household wiring accessories
• 46.19 Agents involved in the sale of a versatile assortment of goods
• 46.73 Wholesale of timber, building materials and sanitary equipment
• 46.74 Wholesale of hardware, plumbing and heating equipment and accessories
• 46.90 Non-specialized wholesale trade
• 47.19 Other retail sale in non-specialized stores
• 47.52 Retail sale of hardware, paints and varnishes and glass in specialized stores
• 47.54 Retail sale of electrical household appliances in specialized stores
• 47.91.2 Retail trade carried out directly using the information and communication network Internet
• 49.41 Freight transport by road
• 49.42 Provision of transport services
• 52.10 Warehousing and storage activities
• 53.20.31 Activities on courier delivery different kinds transport

Promotion of a business for the installation of air conditioners

Having registered a business, you need to find hired workers. It will take two installers and technical worker, which will carry out minor repairs of equipment. The settlement system usually represents the payment of a percentage of the proceeds (about 25% of the order). Piecework wages are more profitable, first of all, for the entrepreneur, because it significantly saves money in the absence of orders.

Another key point is advertising. The best medium for advertising a business is the Internet, that is, creating your own website and placing advertisements on the Internet. When contacting intermediaries, it will cost a lot - from 60 thousand rubles. You can "cheat" and make a website yourself. You can create a full-fledged online store for 190 rubles / month, or use simple free constructors, then the site will cost you 1000 rubles.

However, you should not skimp, because soon these costs will pay off handsomely. Additionally, you can use the method of personal contact with a potential client, visiting various companies and private properties with an offer of your services.

Also, you can conclude a mediation agreement with large store climate technology, which will offer air conditioners to consumers with free installation. In this case, the installation will be paid for by the store itself. wholesale price(50% of retail price). Earnings will be based on the number of sales.

Necessary equipment for the installation of the air conditioner

The first thing you need to purchase is a general-purpose power tool. These include:

• Perforators. They require at least 2 pieces, plus a pair of lightweight punches for installing the indoor unit of the air conditioner;
• Wall chaser with a set of diamond discs. You need to buy a vacuum cleaner for him, the best way- industrial, designed to collect construction dust, concrete chips, plaster and bricks, then the rest of the equipment will serve for a long time, since its main enemy is construction dust.

Also, for work, you will need special equipment for installing air conditioners. Namely:

• a vacuum pump required to remove moisture and air from the refrigeration circuit;
• gauge manifold (comb);
• leak detector;
• charging cylinder;
• In addition, you need a pipe tool for the installation of copper pipelines: pipe benders, rolling, pipe cutters, scrapers, etc.

You will also need equipment for soldering. It is best to purchase a propane / oxygen torch to achieve a reliable solder.

The total cost of equipment is about 100-200 thousand rubles. Better equipment will last longer.

Technology of work on the installation of air conditioners

The air conditioner installation process can be divided into 4 stages:

1. punching a hole in the wall with a diameter of 45 mm;
2. installation of the outdoor block of the structure. It is mounted below the level of the windowsill;
3. laying of interblock communications. There are a few rules here. Firstly, the length of the pipes connecting the indoor and outdoor units should not exceed 5 m. The condensate drain pipe must be led out into the hole for the inter-unit route. Secondly, the electrical cable must be laid in a white decorative box 20x15 mm. A euro plug is attached to the cable. Inside the room, only a box containing all communications should be visible;
4. installation of the indoor unit of the air conditioner.

Video: how to install an air conditioner

How much can you earn on installing an air conditioner

The most profitable season is spring-summer, so you need to open a company by this time.

If we take Moscow prices, then the average cost of selling, delivery and installation of an air conditioner in the city and region is from 25 thousand rubles. If you complete only 2-3 orders per week, then a decent income of 150-250 thousand rubles is guaranteed. However, you need to consider the monthly costs of the organization.

• office space rent - 20 thousand rubles;
• Fuels and lubricants, other expenses - 30 thousand rubles;
• advertising - 25 thousand rubles;
• households expenses - 5 thousand rubles.

In total, the amount of expenses will be about 80 thousand rubles. monthly.

The costs of the simplified taxation system and salary payments are not included in fixed costs, because they depend on the volume of current orders.

In addition to installing air conditioners, such companies make money on their refueling. Conditioners are usually filled with R-410A or R-22 freon. The cost of the work is about 1200 rubles, plus about 1000 rubles for 1 kg of freon.

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Introduction 3

1. Analytical part 7

1.1. The purpose and objectives of creating a company for the sale and installation of air conditioners 7

1.2 Competition Environment and Categories of Major Markets 12

1.3. Technical and economic indicators of the industry. Market dynamics 17

2.Project part 27

2.1 Technological part 27

2.1.1. The history of the air conditioner, the main types of air conditioners 27

2.1.2. Scope of activity of the enterprise 30

2.1.3. Main types of production 31

2.1.4. Organizational structure of management 33

2.2 Organizational part 43

2.2.1 Supplier Relationships 43

2.2.3. Personnel policy (personnel management system, improvement of personnel selection procedure, planning of work with personnel, recruitment) 46

2.2.4. Basic requirements for product quality 51

2.2.5. Ensuring the quality of work-services. Certification. Licensing 52

2.3. Settlement and economic part 58

2.3.1 Production program 58

2.3.2. Calculation of economic efficiency, performance results 67

2.3.3. Break-even chart. Payback period 71

3.Special part 73

3.1. Tax optimization and ways to reduce costs 73

3.2. Socio-economic effect from the implementation of the developed measures

4. Safety and environmental friendliness of design solutions 78

4.1 Problems of the microclimate in the office. Temperature, humidity, air velocity (drafts), dustiness of the air. Light conditions 78

4.2. Labor protection. Work at computers. Daily routine, monotony of work. Aesthetics and ergonomics of the workplace 79

4.3. Proposals to improve the working conditions of employees of the company. Condition and compliance with SNiP, SanPin 81

List of used literature 91

Appendices 94

Introduction

Choosing the topic of my thesis, I decided to focus on this topical issue nowadays as the creation of a company for the sale and installation of air conditioners.

What caused relevance of this topic:

Each person and society as a whole always has a desire to transform the world around him in order to achieve the most comfortable state of his life. Moreover, every conscious person strives for an independent, self-reliant entrepreneurial activity, which becomes an important part of the personality of any independent person. Own economic basis- is the main condition for the social and political independence of a citizen, a condition for the disclosure of his creative abilities and entrepreneurial initiative. "One's business" gives a person's life a more meaningful character, and brings him non-material satisfaction. Even if an entrepreneur never manages to make a lot of money, there is still something attractive about being able to make your own plans and complete a variety of tasks. Especially if he has a penchant for the daily, regular solution of these tasks.

Each entrepreneur, starting his activity, must draw up a business plan, that is, clearly understand the amount of work to be done and their means, have financial, material and labor resources, be able to clearly calculate the efficiency of resource use in the process of the firm's work.

Despite all the difficulties and problems, millions of people are already employed in the field of private entrepreneurship in Russia. However, business is a very special way of life, which implies a willingness to make independent decisions and take risks. Having decided to start a business, an entrepreneur must carefully plan its organization. We are talking about business plans with which it is customary all over the world to start any commercial enterprise. In market conditions, such plans are necessary for everyone: consulting firms, bankers and consumer-investors, employees of firms who want to assess their prospects and objectives, and, above all, the entrepreneur himself, who must carefully analyze his ideas, check their feasibility. As a matter of fact, without a business plan, it is generally impossible to undertake any kind of activity, because the chance of failure will be too great.

Each company, starting its activity, must clearly understand the need for the future in financial, material, labor and intellectual resources, the sources of their receipt, and also be able to accurately calculate the efficiency of using the available funds in the process of the firm's work. V market economy entrepreneurs cannot achieve sustainable success if they do not clearly and effectively plan their activities, constantly collect and accumulate information, both about the state of target markets, the position of competitors in them, and about their own prospects and opportunities.

Despite the variety of forms of entrepreneurship, there are several basic approaches, applicable to almost all areas of activities and for various firms, necessary in order to prepare in a timely manner, to avoid potential difficulties and dangers. In this paper, I will consider one such approach - the development of a business plan.

Business planning is based on a set of key provisions necessary to justify and implement investment projects... The main positions in business planning are marketing research, preparation of a production project and a management project, investment calculations. In this regard, the topic is relevant.

The solution of these positions helps to answer the questions: Will it bring this project income? When will the investment pay off? Is it worth investing in this project at all?

The profitability of any business project is the axiom of its development. The correct organization of management in the company plays an important role in this. Logical organizational structure, a clear distribution of management functions, a well-thought-out information exchange scheme, modeling management tasks and risk assessment - these are the components of success in business planning. If to all of the above we add high-quality marketing research, a thorough production calculation, the calculation of investment and production costs, confirming the effectiveness, then the task can be considered completed.

For consumers, the highest value is represented by goods and services that satisfy them in terms of quality and price. For entrepreneurs, the greatest value is represented by prosperous enterprises - those that receive sustainable profits from their activities. This maximum task can be realized on a stable basis only through awareness and the fullest satisfaction of social needs.

Value creation and service delivery - main function enterprises. As a result, the company achieves public recognition of its activities ...

The creation of value is the fundamental function of the enterprise. The process of creating value is the satisfaction of individual or group needs, as a result of which the enterprise achieves public recognition for its activities. Public acceptance, in turn, provides the enterprise with the opportunity to expand production, increase sales and, ultimately, increase profits.

Today, an increasing number of people in Russia are getting involved in the process of creating small businesses. They are becoming more and more important in the service and other sectors. Such enterprises have the advantage of being able to quickly restructure their funds and capacities to the changing market situation, more flexibly to respond to changing consumer demand. However, it seems necessary to streamline the chaotic and spontaneous, somewhere even intuitive process of creating and operating small enterprises on the basis of scientific theoretical developments approved in the practice of the firm.

Making the most of your profit is the ultimate goal of any business. At the same time, its achievement is carried out through the definition and implementation of a number of practical tasks of a tactical and strategic order, such as:

increase in sales;

achieving higher growth rates;

increasing market share;

increase in profit in relation to the invested capital;

increase in earnings per share of the company (if it is a joint-stock company);

an increase in the market value of shares (if it is an open joint stock company);

changes in the capital structure.

Firms form the sector of enterprises in the economy. In a market economy, it takes the form of a sector commercial organizations, or the business sector.

Enterprises (firms) that form the basis of the business sector are independent economic units different forms property, combining economic resources for commercial activities. Commercial activity is understood as activity for the production of goods and the provision of services for third parties, individuals and legal entities, which should bring commercial benefits to the enterprise, namely, profit.

The main working tool in the implementation of the target function of the enterprise is its market strategy, within the framework of which the competitive advantages of the enterprise are realized. Competitive advantage- this is what distinguishes this particular enterprise from its competitors and ensures a stable position in the market.

Competitive advantages are associated either with quality characteristics goods (services), or with lower prices for the products of the enterprise.

Business research object,

Characteristics and value of the business object: the formation of the company's mission, the formulation of the main goals that will be solved with the help of a business project: in terms of quality, liquidity and profitability of products (services), expenditure of material, labor and financial resources, the use of progressive methods and tools in enterprise management.

Thus the purpose of the developed business project is: the creation of a new company for the sale and installation of air conditioners, operating in the market of HVAC equipment. This problem is solved on the basis of the company "Air Systems Comfort", specializing in the sale and installation of air conditioners and other climatic equipment at large, medium and small enterprises, as well as in residential premises.

This thesis is aimed at solving the following problems:

The purpose and objectives of creating a company for the sale and installation of air conditioners. Description of the business object;

Definition competitive environment and categories of major markets;

Analysis of the technical and economic indicators of the industry. Market dynamics;

Technological part:

The history of the air conditioner, the main types of air conditioners;

The scope of the enterprise;

Main types of production;

Organizational structure of management;

Organizational part:

Supplier relationships;

Personnel policy (personnel management system, improvement of personnel selection procedures, planning of work with personnel, recruitment of personnel);

Basic requirements for product quality;

Ensuring the quality of work and services. Certification. Licensing;

Settlement and economic part:

Manufacturing program;

Calculation of economic efficiency, performance results Break-even chart. Payback period;

Optimization of taxation and ways to reduce costs;

Socio-economic effect from the implementation of the developed measures;

Microclimate problems in the office. Temperature, humidity, air velocity (drafts), dustiness of the air. Lighting conditions;

Occupational Safety and Health. Work at computers. Daily routine, monotony of work. Aesthetics and ergonomics of the workplace;

Proposals for improving the working conditions of the company's employees. Condition and compliance with SNiP, SanPin

1.Analytical part

2.Design part

3.Special part

4. Safety and environmental friendliness of design solutions

The materials studied during the preparation of this work allow us to conclude that on the present stage business development in Russia the most effective way to allocate limited resources and manufactured products (services) is business planning. Since a business plan is both a guide to action and its execution.

When writing the work, educational literature was used in the field of: management, marketing, investment design, business planning, project risk analysis, accounting, finance and credit, statistics. As a practical guide, the textbook of Yu.P. Mordasov was used. "Enterprise economy". As well as materials from periodicals in the field of management, marketing and the scope of HVAC equipment.

The main idea of ​​this work is to create a new company for the sale and installation of air conditioners. The company received the name "Air comfort systems".

Proposals for the development of the company"Air comfort systems" , for the coming years:

Master the HVAC equipment market and gain a foothold in it;

Create your own panel for statistical research of the HVAC equipment market;

Start applying new technologies (Z-account, ideal entrepreneurship model).

So, first of all, I considered it necessary to consider the materials of the analytical part, which includes: a description of the goals and main tasks of creating a company for the sale and installation of air conditioners.

Basic the purpose of the project is the creation of a new company for the sale and installation of air conditioners, operating in the market of climatic equipment. This problem is solved on the basis of the company "Air Systems Comfort", specializing in the sale and installation of air conditioners and other climatic equipment at large, medium and small enterprises, as well as in residential premises.

The main goal of the company"Air Systems Comfort" - an increase in sales and installation of new generation air conditioners. Informing a wide range of consumers about the possibilities of products through an advertising campaign.

Business object, is the sale of equipment for creating comfortable conditions in rooms for various purposes - air conditioners and others climatic equipment.

The company will be engaged in the production of the following services in the HVAC equipment market:

Individual work with the client on the selection of the optimal equipment, based on his needs and the capabilities of the consumer;

Repair and Maintenance air conditioners

sale of air conditioners and other climatic equipment;

provision of services for the installation of air conditioners and other climatic equipment;

Carrying out marketing research of the HVAC equipment market and solving the following problems:

Possibility of positioning our product (air conditioners) or a group of products

(ventilation systems, heating systems, etc.) in the HVAC equipment market;

A group of potential consumers of this product (air conditioners);

Consumer expectations (low prices, new types of air conditioners (new items);

Main competitors, research of competitive advantages;

Potential market size (market niche);

Possible market action strategy;

Evaluation of the effectiveness of the firm.

The business project for the creation of the "Comfort Air Systems" company is being developed on the basis of an analysis of the air conditioning equipment market, an assessment of consumer characteristics for the purchase and installation of air conditioners.

The determining factors supporting the high demand for air conditioners in Moscow are:

Elite housing under construction constantly, an indispensable attribute of which, among other things, is modern system air conditioning; moreover, the volume of housing under construction in Moscow is constantly growing from year to year;

A large volume of class A and B office centers under construction, an indispensable attribute of which is a modern air conditioning system; translation huge amount buildings in Moscow from housing stock to non-residential stock, their reconstruction and rebuilding into office centers;

Installation of air conditioning systems on existing industrial enterprises, consumer services enterprises, as well as in existing residential apartments in Moscow;

Existing networks cellular, telecommunications require the creation special conditions for normal work electronic equipment, the microclimate in the premises where such equipment is installed is maintained with the help of air conditioners.

High temperatures in summer, being one of the causes of attacks of cardiovascular diseases in older people, creates a high demand for air conditioners.

The growth of the purchasing power of the population in the Moscow region, the presence of a sufficient number of people with a high level of income, with incomes above the average level.

The business promises to be profitable, as there is a need for this product on consumer market this is primarily due to the deterioration of the environmental situation and climate change towards warming, due to the greenhouse effect, an increase in people's need for special creation of comfortable conditions in workplaces, shops, offices, as well as in places where people live: private houses, apartments, hotels and hotels ...

It is planned to cover, first of all, the entire territory of Moscow and the Moscow region, and in the future it is possible to enter the regional market and the market of neighboring countries.

Analogues available on the HVAC equipment market:

There are the following analogous firms engaged in the sale and installation of climate control equipment, we will take a closer look at some of them:

Firm "Petrospect",Firm Vertex TechnoTrade , Company "Lux Air".

The uniqueness of our service for the sale and installation of climate control equipment exists in relation to:

lower prices for the sale and installation of climatic equipment;

high quality of services provided;

Individual approach to each client;

Departure of a specialist and consultation on equipment;

quick response to the order and taking into account all the wishes of the client.

These are the qualities of our service and will attract the consumer.

In the same part, the characteristics of the competitive environment and the categories of the main markets were considered.

The modern theory of competitiveness identifies only two types of competitive advantage.

Lower costs and prices

Specialization

It is necessary to prioritize professionalism and focus on the mobility of small businesses. We need to make the prices attractive to the potential buyer and try to get the most out of the proposed business environment.

So, the main competitors in the provision of services in the field of sale and installation of HVAC equipment are: Firm "Petrospect", Firm Vertex TechnoTrade, Company "Lux Air".

Based on the analysis of analogue products and competing firms, it is planned to develop overall strategy behavior of the created company "Comfort Air Systems" in the market and substantiate the share (in percentage) of the conquered market. As already mentioned, the estimated share of market conquest will be 0.3%

Air Systems Comfort will adhere to the following pricing policy:

The first step is to use flexible prices, depending on the modification and configuration.

The second step is rate of return pricing.

Particular attention is expected to be paid to the following measures in the field of the firm's pricing policy. It is supposed to make the prices attractive to the potential buyer. Offer the buyer several payment schemes for the goods, so that he can choose a payment that is convenient for himself. Try to disguise additional costs, or hide them. To develop mounting kits of various prices, due to which it is possible to reduce the price of installing an air conditioner.

It is quite obvious that our company has quite clearly defined the types of services it is going to provide, and there can be no talk of a higher specialization. But lower prices than those of competitors can and should attract a fairly large number of customers, this feature becomes vital at the initial stage of the business. The client needs to be "fed". According to the DuPont formula, a decrease in the relative share of value added ultimately leads to an increase in the gross profitability of turnover due to an outstripping increase in sales.

So what we're going to achieve: lower prices as sales increase. However, an increase in sales should in no way mean a decrease in the quality of services. Otherwise, all of the above simply loses its meaning, since for many customers the quality factor is much more important than the price factor.

When analyzing the technical and economic indicators of the industry and market dynamics, the main purpose of the study is to prove that the proposed products or services have a significant and promising sales market and that they are competitive.

A standard market analysis contains three main stages:

1.analysis of the demand for goods and services and trends in its development;

2. Description of the market structure, its main segments, analysis of forms and methods of sales;

3.Research of the market size, sales volume of air conditioners

In order to fully assess the development and growth prospects of the market for air conditioners and other climatic equipment in thesis the historical aspects of its development in Russia were considered.

Then the segmentation of the market for air conditioners and other climatic equipment was considered.

Market segmentation- This is the division of the aggregate market of the firm into small parts (segments).

Segmentation Purpose- to find on the market groups of buyers that are as homogeneous in their behavior as possible, each of which can be considered as a separate market segment.

Firm "Air Systems Comfort", claims to some share of the market capacity. Therefore, the task arises to predict not only the total market capacity (demand), but also the share of our company in the market. The projected segment (market share of air conditioners and other climatic equipment) is 0.3%.

Thus, the demand for air conditioners and other climatic equipment will amount to 190 pcs.

Conclusion on the analytical part: the creation of a company for the sale and installation of air conditioners "Comfort Air Systems" promises to be profitable, since services for the sale, installation, repair of air conditioners and other equipment of this kind provide not a bad profit due to (a high degree of completeness and accuracy of service consumers); consulting on the essence of the subject, in order to provide the consumer with a product according to his capabilities and needs; quick response to orders and high-quality execution; development of optimal solutions in the system of spending funds on the purchase of high-quality air conditioners from the best world manufacturers, and their timely implementation in order to obtain maximum profit), all these conditions are necessary for both start-up firms and enterprises that have taken a certain place in the market, but want to increase the volume of products sold an existing product or bring a new product to the market.

The second design part consists of 3 sub-items: the technological part, the organizational part and the computational and economic part.

The technological part includes:

The history of the air conditioner, the main types of air conditioners that are produced and sold on the HVAC equipment market. For information there are the following types air conditioners: Window, Split systems, Multi-split systems, Mobile, Central air conditioning systems.

Characteristics of the scope of the firm. The sphere of activity of our company "Comfort Air Systems" is the sale and installation of air conditioners and other climatic equipment. The main stages of movement of the goods (air conditioner) to the market (from the seller to the buyer) were considered and the scheme of commodity circulation from the manufacturer to the final consumers (buyers) of the goods was built.

The main types of production. Manufacturing process is a set of technological and auxiliary production operations performed in a certain sequence, in our case, the sale and installation of air conditioners. The main stages were considered technological process for the sale and installation of an air conditioner:

Preliminary research

Product offer

the capabilities and needs of the consumer

Presentations, product demonstrations

Commercial offer

Execution of the contract

• Delivery

  Mounting and commissioning works, including the cost of consumables and components

During the development of the project, an enlarged route was drawn up technology system sales and installation of a product (air conditioner), which should show the sequence of performing enlarged operations (processes), as well as basic information about these operations (processes): equipment, profession of workers (operators).

Choosing a Management Organizational Structure

Organizational and legal form(OPF) of our company "Air comfort systems" - Open society with limited liability... The founders of LLC Air Comfort Systems are: general manager and Chief Engineer.

The authorized capital of the company consists entirely of own funds(100%) from the contributions of the founders and consists in general: $ 44470 or 1,378,550 rubles.

Apartment (CEO): $ 41,470

Cash (chief engineer): $ 3,000

In the event of bankruptcy and according to concluded agreements, each founder is responsible for the amount of his contribution, and the company with all of its property. The organizational structure of the company was also built here. The functional and production structure of the company was considered, in which the main responsibilities of personnel and the requirements for them to be considered were considered, and a table was built to separate the administrative tasks of managing the company.

The organizational part included:

Supplier relationships. Our company "Air comfort systems" cooperates with such major suppliers of air conditioners and other climatic equipment, such as Inrost, Nimal, White Guard.

press (newspapers, magazines);

2) it is also planned to participate in exhibitions, fairs, attendance at business seminars. Consumer attention will be attracted through personal contact. Perhaps this measure will be no less effective than advertising.

With the help of the marketing policy, it is planned to ensure the optimal demand for our products (air conditioners and other climatic equipment), all of the above methods contribute to the promotion of air conditioners to the market, which in the future will allow our company to take root in its niche and occupy a certain market segment.

Personnel policy (personnel management system, improvement of personnel selection procedures, planning of work with personnel, recruitment of personnel). The main methods of personnel management in the company "Air Systems Comfort" are the economic method and the socio-psychological method. Personnel planning, carried out taking into account the needs of the organization and external conditions. Since the company is new, the personnel planning system is not yet sufficiently developed. That is, while the concept of "Planning" is absent in the company. Since the firm is a small business, the planning, selection and recruitment of personnel is the responsibility of the management team. In the future, it is planned to create personnel department consisting of 3 people (head of department, 2 managers for the selection of personnel). Today, there are the following technologies used to improve the efficiency of professional selection and selection of personnel in enterprises, we can apply them to our company in order to improve the procedures for the selection of personnel.

These include: Development of an application for recruitment, Development of a form for advertising vacancies, Development of a candidate's questionnaire for a vacant position, Development of texts recommended for use in the selection of a candidate, Development of indicators of the effectiveness of the selection process.

To assess the effectiveness of the process of searching and selecting new employees at the Air Systems Comfort company, a number of quantitative indicators are used that characterize the work of personnel who have started working in the organization:

staff turnover rate, especially among new employees;

proportion of employees who did not pass probation, from the total number of those employed;

financial costs for ensuring the process of search and selection of personnel;

violation rate labor discipline among new employees (absenteeism, lateness not agreed with the management, absence from the workplace, etc.);

the level of defects and mistakes made by new employees;

the number of complaints from customers, consumers, suppliers due to the fault of new employees.

Basic requirements for product quality . The main requirements for product quality, we identified the following: Functionality and reliability.

Ensuring the quality of work and services. Certification. Licensing. We examined the concept of quality of work and services. Service quality it is recommended to understand as a synthesis of such indicators as the quality of services used for the production of services technical means and other material objects, as well as the level of service offered to the client. Moreover, the last indicator is decisive in the client's assessment of the quality of service in the company. With regard to ensuring the quality of work and services at Air Comfort Systems, the policy in the field of ensuring the quality of services is part of corporate policy of any company, including our small business "Comfort Air Systems", what defines the strategy, priority goals and obligations to consumers and society.

You can offer the following basic methods to ensure the quality of work and services at the "Comfort Air Systems" company: - use the latest technologies marketing, sales and staff training; - development business relationship with partners on the principles declared in the quality policy; - the formation of goals and objectives in the field of quality assurance for each department; - improvement of preventive actions and their management in order to prevent consumer dissatisfaction; - continuous improvement of the professional skills of the personnel; - explaining to the personnel the tasks in the field of ensuring the quality of services and creating conditions for their implementation by the management; - organization permanent work with the consumer (accounting and analysis of claims and wishes, studying the demand for the services provided); - work with suppliers to expand the range and ensure the quality of supplied (purchased) products; - regular internal audits of the efficiency of the service quality system; - improving the forms and methods of organizing and improving the culture of production and service; - development of forms of amateur performance of personnel in the field of quality of services provided through the organization of quality groups; - publicizing quality information in public places, and structural units; - checking the knowledge of the personnel when confirming the suitability for the position held; - checking the employee's understanding of his own role in quality assurance; - familiarization of newly hired personnel with the provisions of the service quality system.

In order to operate on the market of air conditioners and other climatic equipment, any company must acquire a license for the implementation of the services that it plans to deal with and a quality certificate to which these types of services correspond.

Our company "Comfort Air Systems" received a certificate of compliance with the GOST R standard.

Certificate of Conformity for the installation, connection, repair and maintenance of air conditioning, ventilation, air cleaning, automation, alarm systems, electric heating devices for industrial and household purposes No. 0237474. And also a license was obtained for the sale and installation of climatic equipment (in particular air conditioners) (license D 080912 registration number GS-1-71-02-22-0-7106029926-000193-1 dated 02/10/2004, as well as a license for a license for the device of ventilation and air conditioning systems. No. 229 dated February 8, 2004

In the settlement and economic part, the following was considered:

The production program of the company. When developing production program firms "Air Systems Comfort" perform the calculation: 1.Calculation of the amount of capital investment, 2.Calculation of operating material costs, 3.Calculation wages personnel of the enterprise, 4. Estimation of indirect costs,

5. Calculation of the cost of a unit of production and justification of the price.

The results of these calculations are used to determine the indicators of the economic efficiency of the project under consideration.

Calculation of economic efficiency, performance results. The assessment of the economic efficiency of our project to create a company selling air conditioners is performed using simple (approximate) indicators: integral or comparative economic effect, product profitability - 3.9%, investment - 8%, production profitability - 1.6%, sales - 4 ,eight%. The calculation was carried out excluding VAT.

Break-even chart. Payback period. Here we calculated the break-even point - the sales volume. Which amounted to 9.78 or 10 air conditioners per month. Based on the data obtained, a break-even graph was built. Then we calculated the payback period of the project - the period of time after which the total amount received from the project net profit will reach a value equal to the amount of investments in the project, it was 5 months.

Conclusion on the project part: This project promises to be profitable, since the demand in the HVAC equipment market for air conditioners is quite stable and continues to grow. The project is also considered cost-effective, based on the indicators: the integral economic effect over the life of the project, which amounted to 3,949,580 rubles. Financial strength margin upon reaching production capacity: Зфп = 40%; The profitability of sales in the first year of implementation will be: Кр = 4.8%. and many other indicators. And the payback period of the project is 5 months.

In the special part of the diploma, the following parameters of the company's activities were considered:

Optimization of taxation and ways to reduce costs. In order to optimize its expenses and incomes, the Air Systems Comfort company decided to adopt a simplified taxation system at the company.

Air Systems Comfort is a small business engaged in the sale and installation of air conditioners and other climatic equipment.

A simplified taxation system will allow our company to simplify the procedure for keeping records of income and expenses, reduce the volume of reporting, eliminate strict restrictions on staff and revenue, reduce tax rates, and make the possibility of attributing "input" value added tax to costs.

The main ways to reduce costs. Having analyzed the main items of expenses, our company can be advised to take the following measures to reduce costs: reducing rental costs industrial premises, commercial expenses (advertising). Well, of course, the main source of reducing the costs of a company is its transition to a simplified taxation system, which is important, firstly for just a newly created (new) company, but also as for a small business (with the aim of small business support).

Socio-economic effect from the implementation of the developed measures.

The main indicators of the socio-economic efficiency of such projects is the integral economic effect over the life (estimated horizon) of the project. The annual economic effect is the additional income received by the company as a result of the implementation of the measures developed by us in the economic turnover of the company during one year of use.

So, we have calculated the economic effect according to the data we have, it was: 3,949,580 rubles. As a result, a positive effect was achieved, which was expressed in improving the working conditions of employees (creating new jobs), safety measures (improving the working conditions of personnel at the company through the use of environmental standards (using air purification systems, sufficient lighting, isolation from extraneous noise from other negative factors, correct organization workplace).

Conclusion on the special part: Other positive consequences from the implementation of our project is the emergence of the company "Air Comfort Systems" as a new economic entity (small enterprise), any company is created with the aim of generating income, and as we know taxes are paid from income, which means this additional income for the state budget.

Thus, the project to create a company for the sale and installation of air conditioners provides high rates of profitability and financial strength from the first year of its implementation. And no doubt this project will justify itself by its effectiveness.

In terms of safety and environmental friendliness of design solutions, the following problems were considered to be solved by our company:

Microclimate problems in the office. Temperature, humidity, air velocity (drafts), dustiness of the air. Lighting conditions.

Occupational Safety and Health. Work at computers. Daily routine, monotony of work. Aesthetics and ergonomics of the workplace.

Proposals for improving the working conditions of the company's employees. Condition and compliance with SNiP, SanPin. The workplaces created at Air Comfort Systems meet the basic requirements of SNiP and SanPin.

The company "Air Comfort Systems" can offer the following solutions to improve the working conditions of employees:

By installing climatic equipment in the form of air conditioners, air purifiers, ionizers, in order to reduce the fatigue and illness of personnel;

Improve the microflora of the premises by purchasing live plants;

Install additional lighting devices in order to improve the illumination of workplaces;

Install the equipment of duplicating equipment in a separate room or in the corridor, in order to protect employees from harmful radiation during its work, this can also include such means as protective screens on computer monitors;

It is worth considering extending the rest time for employees by taking additional breaks, for example, for a business lunch and many other offers.

Conclusion on the part of safety and environmental friendliness of design solutions: I would like to note that today there are a lot of shortcomings in solving environmental and safety issues in the field of ensuring effective and high-quality work of the company's employees. Which are to be solved in the near future.

General conclusion: thus, the project to create a company for the sale and installation of air conditioners provides high rates of profitability and financial strength from the first year of its implementation. And no doubt this project will justify itself by its effectiveness.

Bibliography

Regulations

1.Tax Code Russian Federation, part 2. M .: "Marketing", 2003.

1. Civil Code of the Russian Federation, part 1.-M.: "Os-89", 2000.

   Civil Code of the Russian Federation, part 2.-M.: "INFRA-M", 1996.

   Federal Law of the Russian Federation No. 88-FZ of June 14, 1995. "On state support of small business in the Russian Federation"

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   Federal Law No. 148-FZ of July 31, 1998. "On a single tax on imputed income for certain types activities "

   Federal Law No. 187-FZ of December 29, 2001. "On amendments and additions to the second part Tax Code Russian Federation, chapter 26.

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         1. Periodicals and reference materials

Magura M.I. The article "Personnel selection and management by human resourses organizations ", Source" Personnel Management ", No. 7, 2000 electronic version

Article "History of the air conditioner", based on materials from the site http://metstrinv.narod.ru/histori_cond.htm

The article “How to buy an air conditioner. Expert advice ”. Climate World magazine, Section

"Tips for the consumer", Electronic version http://mir-klimata.apic.ru/archive/customer/1.html

Reference materials based on the data of specialized editions "Goods and Prices"

6. Reference material about the company "Air comfort systems" taken from the official site www. airsys.ru

7. Reference material about the company supplier of air conditioners and other climatic equipment for the company "Air comfort systems" information from the official website of the group of companies "Inrost", http://www.inrost.ru

8. Reference material about the Firm supplier of air conditioners and other climatic equipment for Air Comfort Systems information from the official website of the Nemal Group of Companies, http://www.nimal.ru

9. Reference material about the company supplier of air conditioners and other climatic equipment for the company "Air comfort systems" information from the official website of the Trade House "White Guard", http://www.guards.ru

10.Rosbiznesconsulting - www.top.rbc.ru

11. Based on materials from the site http://www.megasert.ru/page_03.htm

12. Based on materials from the site http://www.mega-intell.ru/Builder/builder.htm

Applications

Appendix No. 1. The structure of cash income and expenses of the population of Moscow for 2003

Figure 1. Real monetary incomes of the population

Real money income - adjusted for the consumer price index - increased in January-August 2003 by 13.4% over the same period in 2002. Since February 2002, real per capita money incomes of Russians have not dropped below the level of August 1998

Figure 2: The structure of cash expenditures of the population of Moscow on its territory

Appendix # 2. Main types of air conditioners and average prices in Moscow

Split systems

Multi-split systems

Appendix No. 5. "Calculation of the amount of production costs"

(Calculations are carried out based on the exchange rate of $ 1 = 31 rubles)

For its activities, the company rents premises in the amount of 33 square meters for an office and a sales area.

Rent price (including utilities) at the selected location

will be 300 USD / month or 9300 rubles / month,

will be 3600 USD / year or 111600 rub / year

Repair and preparation of premises 200 USD or 6200r

Telephony costs 450 USD or 13950r

Total: $ 4250 or 131750 r

The received costs for rent, utilities and energy services, telephony and repair of the premises will be attributed to production costs and we will take them into account when justifying the value of the initial capital. (Operating costs)

For its activities, the company needs to purchase equipment:

mounting equipment - 1000 USD = 31000r

exhibition samples - free of charge by agreement

exhibition stands - free of charge by agreement

office equipment - $ 400 = 12400r

furniture - $ 400 = 12400r

TOTAL: - 1800 USD = 55800r

The resulting amount of equipment costs will be attributed to production costs and will be taken into account when justifying the value of the initial capital. (Capital costs)

weekly "Services and Prices" - 800 rubles / month

weekly "Goods and Prices" - 800 rubles / month

weekly "Repair and Construction" - 800 rubles / month

weekly "Arrangement and Repair" - 800 rubles / month

weekly "Supplier" - 800 rubles / month

Total: 4000 rubles / month

However, it makes sense to quadruple the volumes per season (May, June, July), and then the total amount spent on advertising company of money

will be 60,000 rubles / year or 5000 rubles / month

Registration of an enterprise is carried out in accordance with the current Civil Code of the Russian Federation and we will not consider it in detail. We will immediately certify the services.

Total registration costs, taking into account the minimum allowed authorized capital(10000r) will cost about 15,000.00 rubles... This money will be paid before the start of practical activities and will also be charged to production costs.

Appendix No. 6. Break-even chart

Appendix No. 7. Calculation of economic results of activities