Sauna and business are a pretty exciting combination. Anyone who is not afraid of competition, knows how to quickly get together and make the only correct decision, will be able to open a sauna at minimal cost. In the future, you can earn a good reputation and have a constant contingent of steam lovers.

Where to start a business?

Before realizing the idea of ​​opening a sauna, you need to clearly understand the end result, draw up a step-by-step action plan. The more detailed this is done, the greater the likelihood of success. Where do you start?

Step 1. Define:

• type of sauna (Finnish (sauna) with dry air, Russian (bath) - with wet);
• the need to install equipment (main and auxiliary);
• a set of services provided (billiards, fitness equipment, massage and beauty parlor, solarium).

Step 2. Use of the property owned, purchase or lease of premises.

Step 3. Business plan development.

Step 4. Repair, re-planning, re-equipment of the premises of the future sauna.

Step 5. Purchase of main and auxiliary equipment.

Step 6. Registration of individual entrepreneurs, obtaining various permits and operational documents.

Step 7. Staff recruitment.

Is it profitable to open a sauna and why?

The profitability of a business is determined by the amount of income received. A well-thought-out structure of the enterprise with the provision of the most demanded services in the sauna is a guarantee of customers visiting such an institution, which will contribute to further development.

Today the sauna is perceived not only as a recreational facility, but also as a cultural and entertainment facility. It is very important for the business to have some zest, to be strikingly different from similar ones, in modern terms, to be a little creative. This can be the decoration of the premises, the installed innovative equipment or the provision of some kind of service to customers free of charge. It is possible to "win" a client only by the impeccable quality of the services provided, by the high professionalism of the service personnel.

Competent planning of the future business, impeccable execution of the plan, attraction of real masters as employees will make the business not only attractive, but also profitable.

Sauna opening business plan

A business plan is a document on which a business will be built in the future. All costs and estimated profits are calculated, as a result of which it is planned to receive income that would cover the costs. In the future, it is planned to receive dividends, which is the main goal of the business.

When calculating a business plan, you need to carefully study the main points for making a profit. First, it is necessary to pay attention to the location of the sauna, the internal selection of premises, the quality of furniture and special equipment.

registration

The main activity of the sauna is the provision of relaxation services to individuals. An individual entrepreneur is the best legal form for this business. The taxation system is better understood as a “single tax on imputed income”. This type of activity, such as the provision of personal services, in accordance with the all-Russian coding of types of economic activities, has a code 93. Sauna services fall under this clause.

Seat selection

The location of the sauna must be approached very carefully. The most suitable location would be one that is away from main roads, quiet, surrounded by trees or a fence. The location of the sauna on the shore of any body of water is considered optimal. The presence of nearby power supply, water supply and sewerage networks play an important role when choosing a place for construction.

Room selection

The choice of premises is made when it is planned to rent it and equip a sauna. This method is one of the best in terms of future expenses.

The size of the rented premises must be at least 150 m². This area should accommodate:

• steam room;
• pool;
• rest room;
• locker room;
• toilet room.

Depending on the planned volume of services, it is necessary to provide separate rooms for massage, physiotherapy exercises. Billiards can be set up in the recreation room.

It is better to place the bath on the territory of the hotel, fitness club, entertainment or sports complexes.

The option of renting a small room is also possible - 50-60 m². Such a sauna can accommodate 4-6 people at the same time. Refurbishment costs will be significantly reduced, which means that the cost of services can be made more affordable.

Equipment selection

To popularize the sauna, comfortable conditions for good leisure are important. It is advisable to purchase and install comfortable furniture, plasma TV, karaoke, billiard table with a full set of accessories in the recreation room. The shower room must be equipped at the exit from the steam room, preferably next to the pool. You will need a standard set of bath accessories: ladle, basin, tub.

In the dressing room, install separate lockers, a shelf for shoes, ensure the availability of bath slippers, hats, dressing gowns, and install a mirror. Provide for the issuance of sheets or towels to visitors. This can be scheduled for a fee.

If there is a massage, fitness or beauty room, equip them in accordance with the requirements: armchairs, chairs, massage tables, various sports equipment.

Sauna requires special equipment:

• steam room oven;
• water heater;
• boiler for space heating;
• system of filters for water in the pool;
• indoor and outdoor lighting;
• steam generator;
• alarm system, fire extinguishing.

Staff

“The client is always right” - from this position it is necessary to select employees for the sauna - polite, courteous. The more tolerant and loyal the employee is, the more willingly people will come here. The sauna must have an administrator to regulate, place and accept orders; cleaning lady to keep the premises clean; technician for steam maintenance and communications. In the presence of massage and beauty parlors, appropriate specialists are needed. They can be attracted under a separate agreement.

Considering the round-the-clock operation, the issue of organizing shift work is relevant.

Advertising and promotion

Advertising is the engine of commerce, and no one can object to this. The better the advertising campaign of the opening sauna is carried out, the greater the guarantee of success. It is necessary to involve the media, produce and distribute visual advertising (set up navigation signs, rent a billboard, distribute business cards, invitations, brochures, leaflets to passers-by on the street). If possible, place advertisements on all local Internet sites, social networks.

Estimated cost calculation

The costs paid monthly are shown in the table:

One-time expenses that are required when starting a business are shown in the following table:

Prices for all types of furniture, technological and special equipment are approximate. They depend on the manufacturer, power and other parameters that affect the cost.

Payback forecast and profitability

An individual entrepreneur sets prices for a visit to the sauna independently, based on the expected payback time. From the practice of work of such institutions as a sauna, the most visited day of the week is set - Saturday.

For convenience of calculation, consider an example. We accept the price of 200 rubles. per hour from one visitor. Possibility of simultaneous visit - 10 people. The duration of the work shift is 12 hours. Since on weekdays the workload of the sauna can be up to 50%, simple arithmetic calculations show that the monthly revenue will be 350 thousand rubles. The monthly income is 63 thousand rubles.

With such a monthly income, taking into account all unforeseen expenses payback saunas will be 1.5 years. Reducing the price and increasing the duration of work per day will increase the payback period. With an increase in the "load" of the sauna, it will decrease.

When making a payback forecast, the main thing is not to overdo it with setting the hourly rate. Setting too low a tariff will cause caution, a high one - will "beat off" the visitor.

Providing guaranteed quality services is a guarantee of an impeccable reputation of the institution and an influx of visitors.

Required documents for opening a sauna

Opening a sauna is a responsible and troublesome business. No license is required to provide such services. In addition to arranging the premises, it is necessary to collect a package of various documents:

• permission of the sanitary-epidemiological service for the operation of the sauna;
• approval of the start of work in the fire service;
• developed and approved program of sanitary production control;
• contracts in accordance with the established procedure for disinfection, deratization, disinsection of the sauna premises;
• for maintenance of the ventilation system;
• for the removal of household waste;
• for washing clothes;
• service contract for internal power grids;
• for the supply of electricity, water supply and sewerage.

To anticipate the fines imposed by regulatory authorities, it is necessary to comply with all the requirements for the legal conduct of business.

Possible risks when opening a sauna

Starting your own business is always risky. When opening a bathhouse, a question arises for an entrepreneur: when will income cover expenses? Sometimes there are fears - suddenly the project will not pay off. To prevent this from happening, you must adhere to certain rules for running a sauna business:

1. The services provided in the sauna must not harm your health.
2. The profitability of the business will be ensured by the timely execution of all the necessary documents and contracts in accordance with the current legislation.
3. Not provide services that fall under the Criminal Code of the Russian Federation (intimate services, distribution of narcotic and psychotropic substances, etc.).
4. The business owner and service personnel must strictly observe the confidentiality of visitors.

Compliance with these simple rules will create a positive reputation among customers, increase traffic, which means that income will double or triple, and profitability will increase.

An important factor in increasing the attendance of the bath is the sanitary condition of the premises, equipment, the level of culture of the service personnel.

Do not neglect business insurance against bankruptcy and sauna against accidents.

Sauna power supply

The sauna room belongs to the premises with a mass stay of people and a high fire hazard. Safety requirements are imposed on the electrical wiring in the sauna. The thermal insulation of the wire must be able to withstand the high temperature. According to the "Rules for the operation of electrical installations", it is strictly forbidden to install switches, sockets, junction boxes in the sauna. The best option is to run the wiring from the outside of the steam room wall. You need to lead the ends of the wiring directly to the pantograph through the wall. If an electric oven is installed in the steam room, the cable must be laid in a monolithic floor structure. It is forbidden to use a metal hose, corrugation, any kind of cable ducts in the sauna for laying power supply wires.

Do not install lamps in the steam room on the ceiling. The lighting device must meet the requirements for heat resistance (withstand temperatures not lower than + 125 ° C), and have an increased level of moisture resistance. In rooms with high humidity (pool, shower room), it is recommended to install waterproof lamps and fittings (sockets and switches).

It is better to install the power supply control panel at the entrance to the sauna (vestibule, changing room).

All pantographs in the sauna must have a separate ground loop.

Sauna water supply

Sauna water supply is not the last on the list of must-have solutions. Business development depends on the quality and quantity of water.

If the water is taken from the city network, it is necessary to install a cold water meter and a filter system. The purified water fills the pool and is fed into a heater for use in the shower room. The durability of the heating boiler and shut-off valves depends on the quality of water purification.

The device for electricity and water supply is best performed according to a ready-made design solution.

How to open the sauna (video)

In the presented video, using "live" examples, it is described how to open a sauna from scratch, and what is needed for this.

From an economic point of view, such a business as a sauna is profitable and profitable. The initially invested funds bring in a net income in a year or two. A business plan drawn up correctly, taking into account all the needs and financial capabilities, will ensure a stable business that will bring not only monetary profit, but also moral satisfaction.