This is the second part of the article. "How to unwind a beginner master".
If you have not read the first part of the article, then it is here
In it we will talk about how to attract customers from the Internet.
Before starting reading, I recommend turning on the music, it is inspiring.

I understand very well what it means to start a new business, so I give you the foundation on which you can build a strong personal brand. Why promote yourself as a brand at all?
The answer is simple: a strong personal brand allows you to get out of almost any competition in a business where you are a specialist.
Before we get down to business, I want to say that there is no freebie here and there will be no "secrets" on how to make yourself a stream in 2 weeks, sitting on the couch. Everything that I will tell you here needs to be very well comprehended, passed through yourself.
I also want to note that the more you love your business, the easier it will be for you to find and attract customers. If the above does not scare you, let's go!

The topic for one article is serious, I will try to simplify it as much as possible.
Let's divide the article into several parts: Where to write? What to write? How to attract?
The most important marketing tool for a beginner master is these are social networks... This tool is universal and suitable for everyone, without exception.
You need to understand that social networks are platforms for building a dialogue with a client, and only then a sales tool. In order to be successful, a shugaring master needs only to be present in 3 social networks (Vkontakte, Instagram and Facebook).

You need to choose one main communication channel, the one in which the most of your target audience and in which you spend the most time. I will make a guess that it is In contact with .
This social network has 90% of your target audience. Plus, there is just a huge amount of functionality to attract customers. When I say a channel of communication, I do not mean attracting clients, but establishing contact with them. This social network provides an excellent platform for creating dialogue with users, deferred posts, analytics and many more useful tricks that you will need in the future.
The only downside will be the struggle for the reader's attention in the feed, since the user is subscribed to several dozen communities at once and has an average of 100 friends, so you have to sweat to get attention. (The article was written before the new feed algorithm came out on VKontakte)


Therefore, make VK your main platform - this will allow you to use it in the future as a full-fledged marketing tool for attracting customers.
If you are from a city with a population of one million or you have a target audience of a business segment, you can choose as your main platform for communications facebook, this social network is excellent in its ability to disseminate information, second only to Twitter in speed. Due attention should be paid to information and its presentation; there is nothing to do on Facebook without high-quality text and graphic content. (Content is "content" in the broadest sense of the word. This is exactly how the English word Content is translated. The accent on the letter "e".)
We must not forget that customers are needed already now, and if "for garlic", then even yesterday. For these purposes, we have Instagram.


Instagram very suitable for quickly attracting customers due to the simple interface and fewer tools for working with the audience than in other social networks. So, we have dealt with the questions "Where to write?" and go to the main part of the article - "What to write?" If you've read this far, switch the song and go!

Before writing anything, think over and make a content plan, it is done very simply, in Excel something like this


To begin with, in the modern world, a person is overloaded with information. The average person watches television five and a half hours a day. Two and a half more - listening to the radio. He looks at his smartphone for another hour and a half, and another hour at the laptop screen. Add to this set-top boxes, dvd's and other media sources and it turns out that we interact with media for all twelve hours. And all this time, one way or another, he comes into contact with advertising. Based on this, I recommend not to overuse with posting, but to do it 1-2 times a
day, and advertising information should be only 20% of the total number of posts. Let's say you post 10 posts per week, which means that there should be 2 advertising posts.


Ideally, in life, of course, everything is a little different. But try to stick to this proportion. Less is better, but users who follow you will be grateful to you. The gratitude of subscribers will be determined in likes, reposts and organic growth of people to your group / public. For anyone looking to build a brand that will last happily ever after, and not just make a quick buck, I highly recommend paying a little money to a designer to make you a human-looking logo, group avatar, and graphic templates for posts.
I also recommend consulting with the same designer about color matching and other aesthetic issues.

Now the largest ratings and reach are collected TV series and video bloggers , so I recommend conducting a dialogue with your audience in the form of a blog, where every day a new story from your life will be waiting for subscribers. Let this story be on a working topic. Dedicate your readers to the nuances of your work, tell us about what equipment you use and why your choice fell on it, if you work in a salon, tell about your employees. Don't be lazy to take photos and small videos. What other topics for writing in the community might there be? Let's go briefly:


1) Expert articles. Educate your audience, if you have unique knowledge, educate your colleagues. Earn expert status in the eyes of your audience
2) Cases(The word case (from the eng business, and of course, the result obtained.) (successful and unsuccessful), results; Share your experience with others, as a rule, such articles have a very high virality, earn a lot of reposts on your knowledge.
3) Experiments. Have you decided to try something new? It's time to write about your experience, tell us how you chose a new sugar paste or another new product in your profession. We tried a new shugaring technique
4) Video content. Make more videos about everything. Share in the video how you got into the profession, review your workplace. If you haven't created a YouTube channel yet, now is the time to do so.
5) Dissenting opinion about key events in your niche. Some interesting event has happened that your audience can react to, write about it! Catch the news feeds.
You may ask, for whom, in fact, am I going to write all this and where can I get clients?
Everything will be, I will answer this question, but in the next article. ☺
I look forward to your comments

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