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6 road business ideas. From expensive to cheap. Tricks and secrets. |
Legal business on the highway is not one hundred years old. As soon as the first roads appeared, the first entrepreneurs appeared who wanted to make money on those passing by - taverns, inns, intoxicating places - this is a list of the first successful business projects of past centuries. Has the picture changed in the 21st century? Now you will know. The list presented does not claim to be complete, because, like in any other business, there are no universal instructions that you can follow to achieve success in two days. In any business, you need to think, take into account many factors, your capabilities and have the desire to succeed. In addition, every day the old ones appear and combine with each other in incredible proportions. When opening a “business on the highway”, it is necessary to understand and take into account the seasonality of road traffic, the typical affiliation of the majority of people passing by, the location and possibilities of the road, the proximity of urban and other infrastructures, geolocation, and other local features and factors that affect your final profit. But, let's talk about everything in order. We recommend that you consider ideas not separately, but synthesize and combine one idea from them - your idea for business. By the way, most businesses need a piece of land next to the road - owned or long-term leased. 1. Construction and repair of roads and other road facilitiesOne of the most expensive, but also the most profitable types of business "on the road" is its construction, maintenance and repair. There are two troubles in Russia, and one trouble repairs the other. Remember this joke? In fact, road construction and its subsequent repair is a serious and very capacious business. It is quite difficult and expensive to get into such a business. This is not even about bureaucracy, but about the cost of all the equipment that you need. As a rule, the construction, maintenance and repair of highways and federal highways is played out in various tenders, where all the necessary conditions are strictly prescribed. In addition, you must have knowledge, your company must have design engineers and technologists, complex specialized road equipment. Indeed, the construction of roads means not only laying asphalt, but also geological exploration, laying and transferring communications, building complex road junctions, bridges and tunnels. Do not forget to include in this list the construction of various roadside facilities - gas stations, hotels, parking lots and parking lots, and much more. This is also a very profitable article of work. And be prepared to work all over the country, because roads are not only in your area. 2. How to open a gas station on the highwayOpening a car filling station on the road or highway has an undeniable advantage - a constant demand for fuel. The construction of gas stations on the highway is somewhat different from urban counterparts. First of all, the amount of products consumed. If the city refuel rarely, but often. Then the customers of gas stations in suburban areas refuel - "up to a full tank" - and the tank of the majority of those passing by is from 200 liters. Additional service at gas stations is also welcome and is either an attracting factor or additional profit. Spare parts and auto chemicals store, overnight parking, toilet, cafe, motel and other things that can be built on your site. The cost of opening a gas station is quite high and the opening must be approached with all responsibility. With the right pricing policy, it may happen that residents of a nearby city will also come to you for fuel. 3. How to open a hotel or hotel on the highwayThe construction and opening of a road hotel carries a unitary moment. You need to clearly understand why and for whom a mini-hotel is organized. The target audience and the functionality of the room stock should meet several main points - comfortable sleep, quick rest. There is no need to wait for people to stay in your hotel for a day - 6-12 hours, these are the time frames in which your guest will stay and hot water and clean linen are more important to him than a beautiful view and breakfast in the room. Move according to this plan, first provide the guest with the comfort of rest, and only then expand the room service further. By the way, now there are quite good franchises for creating such types of hotels, and if you are new to the business, you can buy a ready-made franchise that will allow you to properly start a business from scratch. 4. We open a catering facility on the roadUnder the object of public catering, you can accept any type of sale of ready-made food - barbecue, bistro, dumplings, pancakes, cafes, restaurants and everything else. The advantage of such a business on the track is the lack of close competition. Even if someone opens his cafe on the opposite side of the road, he will serve his own traffic, passing. And you will serve your associated traffic. A few secrets for cafes on the road: - focus on your regular customers, on truckers who constantly pass by you. But, and do not forget about just passing people, they will leave feedback about you, using your services once. - Study the passing traffic. If you open a cafe on a highway where long-distance intercity buses often pass, that is, their flight is more than 4 hours, then you should think about some kind of agreement with their drivers or company. So, by organizing a 30-minute parking lot for them, where passengers can relax, go to the toilet (free of charge), use mobile equipment charging (for a fee), get a hot express lunch (for a fee, but very cheap, or at the expense of the carrier company) - You will receive a daily checkout. You can scale such a business into a mini-hotel, car wash, car service and gas stations. There are also ready-made franchises with a proven scheme of roadside catering outlets that will allow you to open a successful business in record time. 5. Opening a car shop, car service, tire fitting, car wash on the highwayRelated products are always in demand. The format of sales of what is needed on the highway goes deep into history, back in the USSR, projects of auto complexes were built on the highway, where it was possible to service the car. Despite this, opening a car shop, a car service for minor repairs, a car wash, truck tire fitting and other things is a profitable business. The highway imposes only some specifics - your target audience will differ from the target audience in the city due to the predominance of other cars on the highway and demand for other products, so you will practically have no demand for expensive spare parts, auto chemicals, lamps and other trifles - demand will be very stable. The undoubted advantage of such a business is that the cost of opening, compared to the previous ones, is clearly lower, it does not require special knowledge in the matter, the main thing is to clearly understand what to sell and what services are in demand. |
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