This material can serve as a model for writing a business plan for an auto parts store when obtaining a loan from a bank, to attract a financial partner, receive government support, and simply to justify the feasibility of investing money in your business.

Project Description

We bring to your attention a sample business plan for an auto parts store opened in a city with a population of 120 thousand people.

Despite high competition, the sale of auto parts is a profitable line of business, as this market in Russia shows an annual growth of 20%. Opening a store with a large assortment of goods for both domestic and foreign cars in our city will be beneficial from both an economic and social point of view.

Socio-economic indicators of project implementation (for state support)

1. Registration of a new small business entity;
2. Creation of 3 new jobs;
3. Receipt in the budget of the city N up to 80 thousand rubles a year.

Economic indicators of the project implementation, according to the calculations of the business plan:

1. Profit - more than 1 million rubles a year;
2. The payback of the project according to preliminary calculations is about 2 years;
3. Profitability - 25%.

It is planned to spend 400 thousand rubles on opening a business. own funds and attract 1,700 thousand credit funds in one of the city's banks:

Which taxation system to choose

The legal form will be individual entrepreneurship. The choice of this OPF is due to an inexpensive and simplified procedure for registering activities. As tax systems the patent system will be applied, while the cost of a patent for an auto parts store for the year will be 36 thousand rubles.

At the moment, practical activities have begun to implement the project:

1. Produced business registration, OKVED code 50.30.2 - Retail trade in automotive parts, assemblies and accessories;
2. A preliminary lease agreement has been concluded for the placement of a retail outlet on the street. Lenin house 101 with a retail area of ​​40m2 and a warehouse at the same address with an area of ​​15m2. The rental price for 55m2 will be 30,000 rubles per month. The room does not need renovation;
3. The search for wholesale suppliers of auto parts and consumables on favorable terms has been completed.

Description of products and services

The range of outlets will include spare parts and consumables for cars of both foreign and domestic production. In addition to the goods presented on the windows and shelves, the store will also work on orders from the catalog. In general, the supply department will work according to the principle: the most popular items should always be in stock. These products include:

• Engine oil;
• Wheel disks;
• Tires;
• Filters (oil, air, fuel);
• light bulbs;
• Candles;
• wipers;
• Oil seals;
• Hardware, washers, self-tapping screws, caps;
• Clamps, branch pipes;
• Alternator and timing belts;
• Tools;
• BB wires;
• Autochemistry;
• Gaskets;
• grenades;
• Steering tips;
• Silencers;
• Bearings;
• First aid kits and pumps;
• and so on.

In this case, the customer will be offered spare parts from different manufacturers at distinctive prices, such as "original" or "non-original" spare parts.

The price level will be slightly lower than the average price level for spare parts in the outlets of our city. And thanks to a well-thought-out logistics system, orders will be delivered as soon as possible.

marketing plan

First, let's define the market capacity. According to statistics, in Russia there are about 270 cars per 1000 inhabitants, that is, every fifth person has his own car. Our city is home to 120 thousand inhabitants, respectively, they account for about 20 thousand cars.

The most popular car brands are: Lada, Chevrolet and KIA.

Of the total volume of the auto parts market, 52% of sales are for domestic cars and 48% for foreign cars.

The ratio of purchased components for domestic cars and foreign cars:

On average, each car owner spends about 15 thousand rubles on the maintenance of his car (without gasoline and insurance). Basically, these are the costs of engine oil, rubber, filters, spare parts.

It follows that the capacity of the auto parts market in our city is: 20 thousand (cars) * 15 thousand rubles (car expenses) = 300 million rubles a year.

It should be noted that the demand for spare parts will only grow in the near future, as the number of car owners and, accordingly, the number of cars is growing. According to statistics, the growth rate of this market is about 20% per year.

Competitors. According to the study, there are about 30 outlets in the city that sell a similar group of goods, of which 10 are large service stations that have their own retail departments (Recommended reading: “STO business plan”.

In close proximity to our outlet are:

1. Service station with its own sales department. They mainly trade on pre-orders;
2. Center for motor oils. The main assortment - oils, filters and other consumables;
3. Retail outlet on 5m2 in a small shopping center. They sell only by catalog with delivery within a week.

We will conduct a comparative analysis of the strengths and weaknesses of our competitors:

Advertising and marketing activities

1. Advertising in the media, development of a business card site for our store;
2. Advertising on billboards, distribution of flyers and business cards;
3. Discount for regular customers, promotions (free oil change);

The level of trade margin on goods will average 40-50%. The sales season is in spring and autumn.

The planned sales volume in monetary terms (revenue) is as follows: The monthly dynamics of revenue is presented in the form of a graph: To reach the break-even point of sales, it is necessary to sell goods in the amount of 315,000 rubles per month.

Production plan

We will work only with large wholesale organizations that have been operating in the wholesale supply of auto parts for more than one year and have proven themselves only from the best side. These are companies such as Part-Kom, Pasker, the Auto-Alliance group of companies, etc. Delivery of goods to the store will be carried out by transport companies. Planned staffing of our organization:Increased requirements will be imposed on the staff, in terms of:

1. Good knowledge of the device of the car and spare parts;
2. Ability to communicate with clients;
3. Sales experience (preferred).

Calendar plan

The list of activities for the launch of the project and their cost can be presented in the form of a calendar plan: It will take 30 days and 2.1 million rubles of initial investments to launch the project.

How much money do you need to open an auto parts store.

To open a retail outlet, investments in the amount of 2.1 million rubles will be required. Of these, own funds amount to 400 thousand rubles and 1,700 thousand rubles are planned to be attracted in the form of a bank loan.

Financial plan

The main expense of the entrepreneur will be material costs, that is, the acquisition of goods for the purpose of subsequent resale. Rather large expenses for an entrepreneur, in addition to wages, will be the payment of insurance premiums to the Pension Fund and the Social Insurance Fund: 36 thousand rubles per year for individual entrepreneurs and 30% monthly of the wages of employees. A complete list of all costs, as well as the calculation of gross and net profit, is presented in the table - the forecast of income and expenses of the store:

How much can you earn by opening an auto parts store

Net profit based on the results of annual sales will amount to just over 1 million rubles. The profitability of an auto parts store, according to the business plan, is 25.7%. This figure is higher than any bank deposit. This suggests that the investment in the business will fully justify itself. The return on investment should be expected in no earlier than 24 months.

This is a complete, ready-made project that you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

How to start a business

Starting any business requires careful preparation, thoughtful actions and a well-developed business plan. The auto parts store is no exception to the general rule. This business is primarily for men. But even if you have a good driving experience or worked in a car repair service before, it is still worth learning. After all, trading is a new business and requires different skills. First, you need to decide what exactly you will sell: spare parts for foreign or domestic cars, or just covers, rugs, etc.

It is also worth paying attention to competitors: what is sold in your area, at what price, what is more in demand? The competition in this niche is quite high, so you need to think carefully about the business plan and how you can attract a buyer. An auto parts business can be successfully combined with another car-related business, such as a car wash. Or invest in the car in this way which will bring significant profit in 2-3 years.