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Plumbing is a relevant and profitable area for starting your own business. People regularly make repairs, change the bathtub, toilet bowl, sink, not counting the cost of consumables, which are required much more often. Choosing this field of activity, an entrepreneur must study all the pros and cons, analyze the target audience and competitors, based on the potential location for opening a retail outlet. A plumbing store business plan is a prerequisite for a successful project start and a speedy payback.

Description of the project, goals and objectives, relevance of the idea

The goal is to open a plumbing store with an area of ​​​​80 square meters. m. in a city with a population of 300 thousand people.

Tasks - meeting the demand of a wide audience, based on an analysis of the market and products in demand.

Implementation - own funds, search for a partner or sponsor.

Plumbing equipment is the same integral product as clothes, shoes and even socially important products. It is unlikely that any of the people will save money, just not to replace a leaky faucet, a burst toilet bowl or a bathtub. In any case, there will be money for these purposes, even if you have to borrow it or get a loan.

Dilapidated and outdated plumbing also does not stay in apartments for a long time, although it does not change so quickly. In any case, the next repair will not do without the purchase of new equipment.

The relevance of the plumbing store is that these are almost essential goods, without which a comfortable life in a cozy home is instantly disrupted.

The goal of the entrepreneur is to supply customers with inexpensive and high-quality plumbing. This increases the turnover, which means it reduces the payback time of the project and the net profit.

Reference: when choosing a business direction, it is worth considering the same relevance of cheap and expensive products. To expand the target audience, you can combine both niches in one outlet or focus on one thing.

List of goods and services

The assortment of a plumbing store directly depends on the format and specifics of the business. You can choose a narrow direction, such as consumables, faucets, taps and other small items, or a general type outlet where any plumbing products are present.

Reference: the general format is much more profitable, because people visit such stores more willingly and show increased purchasing power, acquiring some of the things "for future use."

Approximate list of goods:

• engineering plumbing - the very small things and consumables, as well as fittings, taps, mixers, fittings and other products that need periodic replacements;
• sanitary ware - toilet bowls, sinks, bathtubs and other goods made of ceramics;
• plumbing equipment - shower cabins, prefabricated baths;
• bathroom and toilet furniture - mirrors, lamps, shelves, curtains.

In addition to the direct products presented in the store, the entrepreneur can organize a number of services:

• delivery and lifting of goods to the floor;
• assembly of sanitary equipment;
• installation;
• diagnostics and elimination of blockages;
• preventive inspections of installed equipment.

To do this, you will need to hire specialists with education and draw up a schedule for home visits.

Market Analysis: Competition and Risk Assessment

In general, the market is oversaturated with sanitary equipment, but in practice the situation is slightly different. Often, in order to urgently buy a faucet, a person has to go either to a construction hypermarket, where there is a plumbing equipment department, or go to the market, which can also be far away.

The point is that there are very few plumbing stores within walking distance, because 80% of entrepreneurs open a retail outlet either in a specialized place or make a mistake with the location when choosing the central part of the city.

To find out if the residents of the microdistrict need an affordable plumbing store located nearby, you need to conduct a mini-survey. To do this, you will need to hire several people who will interview passers-by near supermarkets and other passable places, listen to their opinions and wishes.

10 poll points:

1. How often do you visit a store or plumbing department?
2. What product do you buy most often?
3. What store did you last go to for plumbing supplies?
4. Are you satisfied with the location of this outlet.
5. Are you satisfied with the quality of the goods and the prices of this store.
6. Would you like a plumbing store to open in your area?
7. Where exactly would you like the new outlet to be located.
8. What is the probability that you will go to the opening of the store, even if you do not need anything at this time.
9. When opening a new plumbing store, will you remain a customer at the same point.
10. What you did not find in the last plumbing store and what you would like to see on sale at a new point.

On the basis of a sociological survey, it is possible to form a general opinion of the residents of the microdistrict, whether they need a store and what products are the most popular.

Do not forget about competitor analysis. It is necessary to visit several large stores, analyze the format of activities, prices, assortment. Do the same in the area of ​​\u200b\u200bstarting a business.

By comparing all the pros and cons, you can easily open your own plumbing store with a competitive advantage.

• staff - 40% of the success of a plumbing store depends on employees. As far as they understand the equipment, accurate with the goods and polite with customers, the presence of a material interest in the sale of products. If you hire staff without work experience and pay 1 minimum wage, then there is a high risk that the business idea will immediately go at a loss;
• competition - small retail shops create only healthy competitive relations between entrepreneurs. However, you should not choose a location for a retail outlet next to a network hypermarket of plumbing or building materials. In this case, people automatically go to a huge store and buy everything they need at the same time;
• suppliers - at the initial stage, it is recommended to conclude several contracts with different suppliers and see how they work, find out the quality of the goods, compliance with delivery dates, the possibility of replacing defects, etc. Otherwise, you can run into irresponsible partners, working with which will lead to unprofitable project.

Reference: if the points of the business plan are followed, most of the risks are not terrible or simply cannot happen, because the entrepreneur has taken all measures to prevent them.

Business organization by stages

Activity registration

Plumbing store with an area of ​​80-100 sq. m. can be safely managed in the status of an individual entrepreneur. LLC absolutely does not give any privileges if it is not planned to transfer the business to a network or organization of a wholesale warehouse, as an additional (or main) source of income.

IP registration proceeds in the following order:

1. Collection of documents - passport, TIN, application, paid receipt of state duty in the amount of 800 rubles.
2. Contacting the tax office.
3. The choice of taxation system (STS 6%).
4. Indication of OKVED codes - 47.52.5 (retail sale of sanitary equipment).
5. Submission of application and documents.
6. Waiting for a ready business permit.

The IP registration stage takes 5-10 days, during which you need to deal with the execution of other documents:

• premises lease agreement;
• an agreement with a utility company for the removal of garbage and solid waste;
• obtaining permission to open a business from the fire inspectorate - the premises must comply with fire safety standards, have a ventilation system, the required number of fire extinguishers, a functioning emergency exit, and good electrical wiring;
• obtaining permission to conduct business in the selected premises from representatives of Rospotrebnadzor - the store must comply with current sanitary standards.

All available business documents, including employment contracts with employees, are stored on the premises.

Finding a retail space

The place for the store is selected based on the following parameters:

• a large crowd of people;
• densely populated area;
• store visibility from several points;
• availability of parking;
• the direction of the facade to the roadway.

As a premise for a store, you can choose:

• the first floor of an apartment building;
• ground floor of an office building;
• shopping mall;
• a detached building, suitable in terms of parameters for a plumbing store.

An equally important point when choosing a room is the possibility of a full-fledged repair with displacement or elimination of partitions, except for load-bearing walls.

A warehouse is a must for a plumbing store. If the retail space does not allow allocating square meters for the storage of goods, then a separate room should be rented. In this case, the location is no longer important. You should focus on the cost of the rent, the condition of the premises and the conditions for storing the goods.

Purchase of equipment

To design a retail outlet, you will need to purchase the following equipment:

• racks;
• showcases;
• cabinets;
• shelves;
• stands;
• racks;
• catwalks;
• counter;
• auxiliary inventory.

Some of the equipment can be made independently. For example, podiums, screens and the background are mounted on the basis of a metal profile and drywall.

The store must be equipped with an alarm system and an alarm button, which is what private security companies do.

Search for sanitary ware suppliers and assortment formation

It has already been said briefly about the assortment that the list of products depends on the format of the activity.

You need to look for suppliers on the Internet. It is recommended to cooperate directly with the equipment manufacturer, ignoring distributors and wholesalers. In this case, it is possible to reach favorable terms of supply, as well as save on the purchase price.

Before signing a cooperation agreement, it is recommended to carefully study the activities of the company, the history of its origin, as well as read reviews on third-party sites and forums. The main thing is to be able to distinguish custom opinions from the comments of real entrepreneurs and suppliers' customers.

Store staff

For a retail outlet with an area of ​​80 sq. m. the following staff will be required:

• seller-cashier - 2 people;
• sales assistant - 4 people;
• handymen - 6 people;
• cleaner - 1 person;
• accountant - 1 person;
• driver - 1 person.

Handymen and specialists in installation and necessary work can be combined into one team. At first, in any case, there will not be many orders, so that one group of people is in the store, and the second is on the road. In the future, it is better to separate laborers and craftsmen by qualifications.

Staff requirements:

• experience in the plumbing industry
• responsibility;
• honesty;
• attentiveness;
• culture of communication;
• active life position.

Gender and age does not matter. The only thing is that it is better for a team of loaders to choose younger and stronger guys.

Advertising and marketing

• outdoor advertising - banners, streamers, billboards;
• signboard - should attract attention and talk about the nature of the outlet;
• electronic scoreboard - can be launched in the form of a running line with information about promotions, discounts and prices;
• leaflets distributed at the entrances and addressed to hands with the help of a promoter;
• advertising on the Internet - social networks, city forums, blogs, creating your own website.

Financial calculations

Investments and project maintenance costs

Investments in business (in rubles):

• 7,000 - registration of business activities and paperwork;
• 100,000 - conclusion of a lease agreement for premises, taking into account the warehouse (advance payment);
• 100,000 - repairs;
• 70,000 - commercial equipment;
• 40,000 - advertising;
• 20,000 - opinion poll;
• 700,000 - purchase of a consignment of goods;
• 400,000 - purchase of a car;
• 50,000 - reserve.

Result: 1,487,000 rubles.

Monthly expenses:

• 100,000 - rent;
• 450,000 - salary, including bonuses for 15 people;
• 15,000 - utilities;
• 30,000 - fuel and lubricants and transport services;
• 200,000 - additional purchase of goods.

Result: 795,000 rubles.

Revenues and expected profit, business performance

Approximate calculation of income:

• average check - 2,000 rubles;
• number of customers per day - 15 people;
• daily revenue - 30,000 rubles;
• income per month - 900,000 rubles.

Net profit - 900,000 minus 795,000.

Result: 105,000 rubles.

Profitability: 105,000/900,000*100%=12%.

The payback period of the project is 1 year.

A plumbing store is a profitable business that requires a serious approach. Based on the business plan and financial calculations, it is possible to identify the weaknesses of the project in advance, correctly reallocate funds and avoid risks. In the future - a profitable business with a constantly growing turnover and profit.