A fairly large percentage of novice businessmen in our country who have decided to create an online trading platform are interested in what to sell in an online store so that these ideas become a source of high and stable profits.

What can you sell in the online store?

Among the huge number of promising areas of activity that can be done without investing huge capital in this business, trade through the World Wide Web occupies a special place. This is due to the positive dynamics of changes in demand for these services, as well as a constant increase in the number of users with Internet access. In addition, Russians have ceased to be afraid to make online payments, as evidenced by the results of sociological studies, which showed that in our country more than 90% of network users pay for purchases, taxes, fines, utilities, etc. through the Internet.

Today, customers of online stores no longer fear that they will be deceived, will not send the goods, "slip" low-quality products, will not fulfill their promises about the mandatory guarantee, etc. Therefore, we can say with a 99% guarantee that this field of activity is a great idea for your own business. The main problem lies in choosing the right product range for your future online store. In this article, we will conduct a general analysis of the activities presented, and also try to find out which product will be in demand in the near future. Despite the fact that today in Russia there are more than 20 thousand online stores and their number is constantly growing, there is still potential for development in this business, you just need to determine what is profitable to trade and occupy your niche in the market for this product.

You can solve this issue in the following ways:

look for a potentially promising product, and then conduct a thorough marketing research and search for opportunities to attract the maximum number of customers;

conduct a detailed study of the buyer, his interests, tastes, preferences, etc .;

analyze current trends in all spheres of human activity;

make the most of your talents to develop this business.

We study potential clients

To occupy your niche in the market for any product and make a decent profit, you need to know well who will buy it. You must fully study your target audience. Know what and how she lives, her main problems, dreams, hobbies, tastes, etc. If you do not have the opportunity to independently conduct detailed surveys of potential customers, which will help to obtain information about them, pay money to professionals. These expenses will certainly pay off, and this money will very soon return to you tenfold.

When you know a person well, it is not difficult to predict what he likes to eat, what clothes he prefers, for what purposes he will never regret money, etc. For example, an entrepreneur who knows well the habits of fishermen offered them ordinary slingshots, which are well remembered by men whose childhood was spent in the USSR. Fans of fishing began to use this invariable "accessory" of the hooligan for casting bait over long distances. The project was successful due to the businessman's knowledge of the habits of the fishermen.

Some marketers believe that in this case, a big role was played by the factor that many of the fishermen dreamed of a good slingshot in childhood, but here, already in adulthood, they are given the opportunity to realize their dream for little money. It is difficult to say how much this statement corresponds to reality, but the main thing in this case is a positive result. Therefore, when deciding what to sell in an online store, your ideas should be based on a thorough knowledge of potential buyers. Based on this, you can select a list of products that will interest the target audience, conduct its marketing analysis and choose the most promising areas.

If you closely follow new trends in any field of human activity, you can find some products that in the near future will be fashionable, prestigious and in great demand. As an example, you can take any gadget or idea to sell books over the Internet, which brought its creator more than four billion dollars. Probably, few people thought that the implementation of books would bring such huge money.

And many theorists of economic disciplines give a 100% guarantee that a huge number of similar ideas can be thought up. Only for this you need to think out of the ordinary and not be afraid to experiment. In addition, it is necessary to closely monitor everything that is happening around us. A healthy lifestyle is becoming fashionable, which means that they will buy healthy and environmentally friendly food. Everyone will start to get involved in cycling, you can open a store selling bicycles, spare parts for them and related accessories.

Unfortunately, the presented method of determining promising directions for the operation of an online store has its drawbacks. There are times when everything indicates that a certain product will soon be fashionable and well-bought, and as a result, for some reason, people are absolutely not interested in this product. It is impossible to calculate all the factors that influence demand. But in any case, in order to earn money you need to work, experiment, take risks, and if you feel that “this is not yours,” then it is better to choose a more relaxed direction of activity and offer your services as an employee to real businessmen.

Use your talents and hobbies

One of the ways that will help you determine what is profitable to sell in the online store, and which products are better to refuse, is based on your hobbies and talents. Of course, these tips are individual in nature, and not everyone can use them in practice, but for many, the information provided will be very useful. Let's take a real-life example. You are fond of fishing and know all the nuances of this lesson well.

That is, you have practically tested spinning rods, hooks, fishing line, spoons, etc. different manufacturers, you know how to distinguish high-quality tackle from bad, you are guided by the prices for products for fishermen. So why not use this knowledge to make a profit? Your knowledge and experience will be indispensable helpers in compiling a liquid assortment of an online store. You will not invest in products that are not in demand.

This will make it possible to rationally use financial resources, which will positively affect the profitability of this commercial project. It is not necessary to "get hung up" on fishing, you can open an online store in a different direction, which you know well.

Just before starting to implement a business idea, be sure to study competitors and the level of demand for this product (conduct market research). To do this, you need to decide in which regions you will sell your products, as well as study the target audience well, following the advice of the second part of the article.

Recently, hand-made products have become very popular. In this direction, you can turn on your imagination and not limit the flight of thought. Ideas for products can be found on the Internet, but it is better to come up with something interesting and useful on your own. It can be jewelry, various accessories, furniture, kitchen utensils, etc. Of course, those products that you will make on your own are not enough to open an online store, but in this case, you can attract other masters to cooperation.

Gradually, having established the production and sale of homemade products, you will be able to reduce your role to fulfilling the functions of the manager and organizer of this business. This scheme of organizing your own business has its advantages. Not knowing what to trade in an online store for a beginner, there is a risk of failure of this commercial project, but since you attract other people, the likelihood of a fiasco is reduced due to the wide range of products offered. If your products are not bought, you can sell products of other masters. In addition, a team of talented people will sooner or later make products that will sell well and bring in a solid income.

The main condition for the successful operation of any online store, regardless of its specialization, is the high quality of all goods and honest relationships with customers. Trade through the World Wide Web, no matter how funny and paradoxical it may look, strongly resembles the work of a selmag in a small village.

How long will it take for residents of a small settlement to find out that low-quality canned food is being sold in their store? Literally a few hours after the sale of the first can, even old people who visit the outlet a couple of times a week will know about it.

A similar situation can be observed with online stores. The news that someone tried to cheat a customer or sell a poor quality product will instantly spread across forums and social networks, which will negatively affect the reputation of your store.

Let us give examples of commodity items, the demand for which, according to experts' forecasts, will remain steadily high in the near future.

Everything related to the repair and maintenance of water supply and sewerage systems in apartments and private houses. Most of the cast iron and steel pipes that were installed back in Soviet times are gradually deteriorating. The process of replacing old plumbing and sewerage equipment will continue for more than one decade, which guarantees a stable demand for these products. In addition, modern taps, mixers, siphons, etc. even from the best European firms are designed for 5-7 years of operation, and these are additional positions in the assortment of the online store, which guarantee a good additional profit.

Many residents of our country, who used to spend their holidays abroad, today, due to economic and political reasons, are forced to rest at home. This means that the demand for goods for recreation and tourism will increase. It makes sense to start selling fishing equipment (which has already been mentioned several times), tents, backpacks, bowlers, etc.

Implementation of custom-made shoes. Many professionals in this industry are unemployed today. Those of them who have at least a little business acumen offer their services over the Internet. This is a promising business that allows buyers to get quality shoes at affordable prices.

If you have a small start-up capital and a desire to create a trading platform on the network, but you do not know what is the best way to trade in an online store, experts recommend selling custom-made furniture. If you find a good supplier of domestic components, you can make high-quality products that will not be inferior to well-known imported counterparts, and cost several times cheaper.

Products for pregnant women and young mothers. Whatever the situation in the country, every normal person dreams of a child. Therefore, in this segment there will always be a demand for high-quality and safe products for the baby's health.

Online store for one city. I have never thought about creating a universal trading platform in the network that will sell almost everything, but only within one large settlement. This business is quite specific, and there are no guarantees of success, but if you draw up a business plan and find investors, there are real chances to successfully implement this idea.

The article presents useful practical advice for everyone who wants to create their own business on the network, but does not know what can be profitably sold in an online store and what ideas can bring real profit in an unstable economic situation.