Personally, I still remember the time when the owner of his own store was considered a kind of "capitalist", a person who was one step higher than the rest. At present, the opinion on this matter, in my opinion, has changed a little. Now the owner is more of a person who has taken on a huge responsibility and a heavy burden. Although there is still one very promising trade niche, which is rapidly developing, in the future it promises to become fundamental in trade relations. This is the sphere of business in the World Wide Web - online stores, which, by the way, can be owned by anyone, regardless of gender, age, or some other factor.

Things to Consider Before Choosing a Trade Area

I think that any novice Internet entrepreneur understands that the success of the entire enterprise, and therefore the amount of income received, directly depends on what choice you make at the beginning, what products you will offer to your customers. Many successful online store owners advise to work with a product that is familiar, so as not to have problems with consultations and other nuances of this business.

I agree with this, and on my own I will add that it is necessary not only to determine which product to sell in the online store, but which product is profitable to sell in the online store. Because if you are well versed in watches, and, say, in the Kurgan region, their sales are not very good, and the sale of clothes via the Internet is in great demand, then your store will initially face difficulties already at the stage of promotion. By the way, you can read how to promote an online store.

Of course, many may argue that the online store covers the entire country with its activities, but believe me, from my own experience I will say that the majority of buyers are from your region. Therefore, first of all, focus on your "native land" until you "grow up" to the level of "Ozone", or any other online hypermarket. And do not try to "cover" a large number of products at once - you are guaranteed to fail. It is better to concentrate on one, maximum two sentences to begin with.

Determining a trading niche using search engines

Since search engines are the main tool for consumer search for goods on the Internet, it is their services that must be used when determining the most promising niche. I will consider the two largest search engines: Yandex and Google.

Yandex

Yandex has an excellent service - http://wordstat.yandex.ru/... With its help, you can determine how many times buyers have searched for this or that product in a particular region and in the country as a whole. For example, when you enter the query "buy a sofa", the service shows that in Russia this phrase in various forms was entered 166,915 times a month, and 73,688 of them in Moscow and the region. There is one nuance here: if you enter this phrase in quotation marks, the service will show how many times it was typed in exactly this form - "buy a sofa" (here the number is already less - 4833 in Moscow and the region), and if you put it after the first opening quotation marks there is also an exclamation mark in front of the word itself, then the service will determine the exact number for you (4710). Thus, by “enumerating” the product in Yandex. Wordstat can determine the most in-demand product, or check the popularity of the product that you intend to trade.

Google

There is a similar service on Google - https://adwords.google.com/select/KeywordTool... The principle of operation is about the same. But! Do not be surprised if you see that the numbers produced by both services differ from each other. It's just that more people use Yandex in our country.

What is most in demand now

It's time to talk about what goods are in the greatest demand in Russia now, regardless of geographic location. Most of these types of products are almost win-win options that can provide some kind of income. But this does not mean at all that since they are in demand, it is necessary to deal with them. Do not forget that there are already thousands of online stores on the Web, and it will be quite difficult to withstand the competition. Therefore, look for your unique offer, create conditions that will distinguish your product from hundreds of other similar offers.

First Place: Books

Apparently, they say the truth that Russians are the most reading nation in the world. Books are the most popular commodity today. Almost all the largest online stores in the country and abroad started selling books. The main advantages of online book trading are:

• Ease and cheap delivery... Few buyers are willing to pay large shipping costs for the ordered item. And the size of the books makes their delivery available to any category of consumer.
• Lack of warranty obligations... Many online store owners may say that this is one of the most "painful" questions. In the book trade, such obligations are practically absent, with the exception of, of course, outright damage to the presentation.
• Lack of staff... If, for example, a consultant is required for trading, say, electronics, then the sale of books can be carried out independently, without even understanding the intricacies of literary issues.

Second place: home appliances and electronics

Trade in various electronics, kitchen appliances, home appliances, audio and video equipment, phones, tablets, and other similar goods occupies a huge part of all Internet sales. However, when choosing this area to create an online store, you need to take into account that it will not be easy to break through to the first lines of search results! There are so many stores offering such an assortment that this market has been oversaturated for several years.

In order to get your first order, you need more than one month of hard, painstaking work on the creation of a website and its promotion. In addition, you will need several consultants who understand the intricacies of all product-related issues. But, nevertheless, in demand, this is the second product on the Internet market. Computers and related software can also be classified in this product category.

Third place: perfumery and cosmetic products

This area is good in that, despite the demand for this type of goods, there is still a place in it for a novice Internet entrepreneur to "squeeze through". Of course, this direction is more of a female occupation, but for some reason fifty percent of the owners of online cosmetics stores are men.