Probably, in every, even a small town, you can see a lot of cosmetics stores that are full of various brands of perfume, and the choice is actually quite good in most of them. Also, do not forget about such large retail chains selling cosmetics as Avon, Oriflame, Yves Rocher and others, whose representatives are everywhere. From all this, the question arises - how to enter the cosmetics market and start competing with all competitors? What to stand out? The answer was found by many entrepreneurs - this is the trade in spirits for bottling.

Yes, this is a narrow niche, but still, due to the crisis, not everyone can buy expensive cosmetics that are packaged in a certain volume, but customers are almost always ready to buy a small tube of good, high-quality perfume.

Business format and search for premises

In large cities, large retail chains are already operating on this principle, but in small cities, this format for selling perfumes can be a great start for a budding entrepreneur.

This business is most likely for women. Since it is they who understand this and can offer the client exactly what he needs. So, consider this fact when recruiting staff for your store.

If you decide to open, then you should start looking for rental space in your city. The first thing you need to consider shopping centers. To start, you can not immediately consider a huge area for a store, 15 - 25 sq.m. will be enough for you, but as an option, if the shopping center is promoted and there are many customers, you can also rent a small shopping island and display at least a minimum of products.

Equipment

Yes, for a bottled perfume business, you will need to purchase special equipment. We are now considering the option when you rented an entire room (not a shopping island) for your store. First, there are the windows. Usually order glass shelving with backlight. Secondly, it is furniture for organizing a workplace for the seller. Thirdly, this is a variety of equipment so that you can pour perfumes right in your department. Fourthly, it is a container for pouring. It can be: glass, plastic and metal. Be sure to stock a variety of bottle colors as well as a variety of form factors. So, for example, it could be:

• Glass vials
• Colored glass bottles
• Atomizers-metal
• Vials-sets
• Atomizers-plastic
• Accessories (sprayers, etc.).

Range

The larger the assortment of your bottled perfume store, the more customers you can attract. As you know, everyone has different tastes, and perfume is a product that is perceived by emotional perception, so you need to give the client as much choice as possible.

Now in the market of draft perfumery there are a huge number of wholesale suppliers of goods that can be found using the Internet. Take a trip to their stores, evaluate the range and decide which suppliers you would like to work with.

Consider both expensive products and cheap perfume segment. So you can cover the maximum possible range of potential customers, depending on their financial situation.

When opening a bottled perfume store, you also need to purchase gift wrapping, which you can offer to customers as an additional service. This works great. Gift boxes, films and so on, all this will bring you profit.

Advertising

You have launched a perfume trading business, how to promote it? Firstly, if you opened in a mall, then you will already have customers who will visit the mall. Second, advertise in the local newspaper, and start handing out flyers outside the mall with information about your opening.

Launch an online store and launch contextual advertising on it. The niche is not very competitive and you can even do search engine promotion.

These are not all the marketing tools that can be applied.

How much capital do you need to start?

We will indicate the data for a budget store of bottled cosmetics. Expensive brands we do not affect. All numbers are approximate and will vary from case to case.

• Room rental - $200 - $250
• Taxes - $150
• Salary to the seller - $ 200
• Initial purchase of goods - $4000 - $6000
• Purchase of equipment - $800 - $1000
• Advertising — $250 (+ advertising on the Internet).

Product markup

Costs are good, but you also need to know how much you can earn? The answer to this question contains many nuances, but still we will give an approximate margin in this niche. So the average markup on perfumes for bottling is 100% - 200%. Agree, this is a very good income and a very attractive direction.

Brief conclusion. Selling bulk perfumes is a very profitable business, and a great start for a budding entrepreneur. In order to earn solid amounts, you will need to launch not one but several outlets, and this is another incentive to scale.