Every year, the motorization of the population in Russia is growing by an average of 5%, and the number of drivers is growing even faster. After all, a family can have 1 car, but everyone wants to drive it. In addition, more and more work is associated with the need for a certain category of driving, so driving schools do not feel a shortage of clients. But not all ... How to open a really successful driving school?

Since the end of the eighties, the number of driving schools has grown at an incredible rate: their number has increased 27 times. At the same time, there is still a need for quality education in the field of driving, and this is evident from the chronicle of road accidents. There are several ways to organize a school: you can get a license, or you can do without it, you can rely on the promoted brand of a well-known driving school and open its branch in your city, or organize a specific school, for example, for extreme driving.

At the initial stage, it seems difficult to obtain registration with the traffic police, search for students and qualified enterprises - but this is only the beginning, a driving school is a business that requires constant improvement, improvement of the educational program, expansion of the vehicle fleet and the formation of its own image of the company.

Before we start

Initially, it is necessary to calculate the necessary costs for opening a driving school. A fully functional driving school includes, of course, classrooms, computer equipment, necessary furniture and a minimum car fleet (from 2 cars). Such a set will cost 800 thousand rubles. On average, a small school teaches 20 students per cycle.

Depending on the duration of training, and there are also accelerated programs of 2 or even 1.5 months, the cost of training varies between 20-25 thousand rubles. In total, with a full load and a standard duration of study of 3 months, your monthly income will be about 210 thousand rubles.

For one student in the group, the fee, net of taxes, is approximately $ 300. However, this amount is calculated for 3 months of study. It turns out that each student pays 3000 rubles every month. In the conditions of forming a group of 20 people, the amount is 60 thousand monthly. After deducting wages, taxes, investments in equipment modernization, this income allows you to cover the initial investment for 1 year.

When organizing a standard driving school, a license is required. But in a narrow sense, your company can act as a kind of intermediary between instructors and students, receiving their commissions. All that is needed is to rent a room in which the organizers of the courses will conduct training using their own materials, and the practice takes place on the instructors' own cars. In addition to a small salary, this scheme is still bad in that it does not allow students to issue diplomas, and they pass exams at the traffic police as an external student. Of course, such training is not suitable for everyone, only for already trained drivers who need to concentrate on some points.

The main risks: there is a lot of competition in this area, and the registration of a license takes several months, only after which you can begin to conduct lessons. The license is valid for 5 years, and therefore try to gain a foothold in the rented premises for at least this period.

"Step by step instructions on how to open a driving school"

Location

In fact, a driving school can be opened in any area of ​​the city, in which there is a good interchange and where it is easy to get there. Also a good place will be the proximity of educational institutions, densely populated neighborhoods, metro stations.

If you have decided on a place, then the next step in the selected area is to find a suitable room for classrooms, as well as an open area for driving. The size of the rented class depends on the number of students, at the rate of at least 2 m2 per person. However, recruiting a group of more than 20 people is ineffective for the learning process, therefore, if there are more students, it is necessary either to conduct classes in shifts, or to rent additional premises. If the room is already adapted for training (schools, technical schools, etc.), that is, there are chairs, tables and computers in it, you can save a lot on this.

With the site, the situation is somewhat more complicated. It can be rented from the traffic police or you can find a sub-leaseholder. Depending on the location of the site, its rent can range from $ 30 to $ 300 per month. If there is an industrial area or the territory of a large factory nearby, then there may be a suitable site on it, which can be provided to you for a small fee.

Equipment

The main equipment for a driving school is teaching aids and cars themselves.

1. Tutorials.

According to the Driver Education Program of the category Each driving school must have an engine with attachments that make up the vehicle, such as a rear axle with brakes and gearboxes. These parts can be purchased from car dismantlers.

In addition, training posters, cutaway models of parts, mannequins and training materials for medical care will be needed. A full set of all benefits will cost 3-4 thousand dollars.

2. Cars.

This cost item is the largest. Of course, you can buy used cars, but their level is largely determined by the class of the driving school. For a small school, you will need at least 2 cars. In addition, cars need to be equipped with additional pedals, rear-view mirrors and identification marks.

Also, to save money, you can find instructors with their own cars. This is how most work, but it is estimated that this approach reduces the profitability of the business by at least 25%. On the other hand, in the case of its own vehicle fleet, the school assumes all the costs of servicing the cars, and must also ensure timely technical inspection and insurance. You also need to remember that re-equipment of a car can only take place in a specialized workshop with a license, after which it must be re-registered as a "Training Car".

Personnel

The staff includes the following minimum:

1. 1 theory teacher - he can be from the teaching staff of an automotive university or technical school;
2. 2-3 driving instructors - he must be accredited and have a Certificate of Driving Teaching. Select mature, but not elderly, instructors with a stable psyche and their own pedagogical approach. In addition, if the instructor “comes complete” with the machine, he must be registered as a private entrepreneur, with whom you can conclude an agreement on the provision of services.
3. 1 nurse or paramedic to assess the physical condition of students before leaving.

Documents and licenses

First of all, it should be noted that a full-fledged school cannot be registered as a private entrepreneur, since educational services can only be provided by a legal entity, so it will be necessary to open either an LLC or a LEU DO. In addition, this type of activity is subject to licensing, for which it is necessary:

• Lease agreement for classrooms and areas for primary driving training.
• Availability of appropriate equipment as required.
• Staffed staff.
• Registration of the appropriate organizational form.
• The process of obtaining a license is quite lengthy and takes 4-12 months.

This process is very lengthy and can take from 4 to 12 months.

In addition, you need to go through an agreement with the traffic police. This requires the registration of the classroom equipment, which must meet the requirements. In addition, the list

Marketing

If your driving school operates locally, focused on a certain area of ​​the city, then the best method of advertising would be posting ads, distributing leaflets near crowded places (supermarket, metro station, parking lots), as well as mailing information leaflets.

If a driving school is located in the city center and focuses on a wide range of clients, it is necessary to advertise in the regional media, on the Internet, and open its own website. The reputation of your instructors and educators already earned can be an additional advertising method.

Summary

When opening a driving school, be prepared for high competition. Therefore, consider all possible ways to attract customers: high-quality equipment, a good fleet of vehicles and qualified instructors, or an affordable cost of training.

Instructors and teachers will become the face of your driving school, it is they who will form its image, so approach their choice most responsibly. Your school must have a high quality teaching experience as well as unique driving programs that are unique to you.